ATENEO DE MANILA UNIVERSITY course work in regional- and global-oriented L&S173 Strategic Issues in Doing

JOHN GOKONGWEI SCHOOL OF MANAGEMENT courses in Marketing, Strategy, Finance, Business in Japan
Economics, Law and Culture.
To introduce the student to transnational and L&S174 Strategic Issues in Doing
MINOR PROGRAM IN cross-cultural tools and skills needed to
successfully conduct business in an
Business in Indonesia

INTERNATIONAL BUSINESS increasingly international setting, towards

developing a competent global executive.
L&S199.2 Special Topics: Developments in
the International Business
Senen M. Perlada
Program Director Environment and Implications on
4. List of courses under the program: Philippine Industry

1. Complete Name of the Certificate/Minor Program The following three core subjects--all 3 units each--must Fin170 International Financial
offered: be taken: Management
Minor in International Business Mkt171 International Business Opportunities
Offered by the John Gokongwei School of Fin171 International Finance and
Management L&S142 Cross-Cultural Communication Foreign Exchange Markets

2. Required qualifications/ characteristics/ credentials of

L&S170 Strategies in the Global Business
PoS132 International Law
Environment
participants:
3rd year entry open to all six JGSOM major Ec122 International Economics
In addition, the student must take any two (2) courses
programs and AB Management Economics. from the following list of electives--all 3 units each. List
Screening grade requirement: Minimum additions/deletions as well as equivalencies may be done EU22 Policies and Institutions of the
grade of B in any of the ff: from time to time as the Program Director sees fit. European Union
o Mkt101 (Principles of Marketing)
o Mkt102 (Opportunity-seeking and Mkt172 International Marketing EU131 European Business
Marketing Analysis) Environment
o Mkt103 (Principles of Marketing and
Mkt173 Export Marketing
Market Research) EU132 European Marketing and
o L&S10 (Philippine Business Business Strategy
Mkt175 Understanding International
Environment).
Trade and Competition
Grade requirement to obtain certificate of EU133 Southeast Asian and
completion: Average of 3.00 in the five (5) European Business Relations
Law 172 European Business Law
courses taken under this program, with no
grade lower than C. EU151 Economics of European
L&S171 European Corporate Strategy
Integration
3. Objectives:
To provide an overview of the nature and L&S172 Strategic Issues in Doing As of September 2, 2004
intricacies of international business through Business in China