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NareshSoni.
Vejendra Sigh.
KedarMapxenkar.
TuhinaBhar.

Chase Tower: Banc OneHeadquarter.

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Bank One Corporation was the sixth-largest bank in the United States. It traded on
the New York Stock Exchange under the stock symbolONEThe company had its
headquarters in the Bank One Plaza (now the Chase Tower) in the Chicago
Loop in Chicago, Illinois.
The bank traces its roots to First Bancgroup of Ohio, founded as a holding company for
City National Bank of Columbus, Ohio and several other banks in that state, all of which
were renamed "Bank One" when the holding company was renamed c
 

 

. With the beginning of interstate banking they spread into other states,
always renaming acquired banks "Bank One", though for a long time they resisted
combining them into one bank. In 1998, Ban c One Corporation merged with Chicago-
based 
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to form Bank One Corporation, and headquarters
moved from Columbus to Chicago.

 




 













 


 
a They went about acquiring many local banks and then tried to
reposition their company.
a They also changed their name and also their corporate identity.
a The new name is Bank One but they retained their corporate identity as
Banc One.
a They tried repositioned themselves as strong customer focussed bank.
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a Branding is an integral part of doing business and rising above the
competition.
a To build brand loyalty through every interaction and communication.
a They wanted better growth prospects.
a To maintain a common identity across all the affiliated banks with the
Banc One Corporations.
a To keep pace with the new Ohio Bank Branching law.
a For effective Marketing for better identity in the minds of the investor.


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a They educated the customers.
a They were the first one to introduce Plastic Card Automated Teller
Machine.
 a They were the first bank to handle a group of Brokers relationships for
Visa Cash Management accounts.
a They went about evaluating the changing customers activities
occurring in the bankǯs lobby.

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a Customer oriented Environment was changed, Sales boutique,
Interactive videos which gave assistance to the customers about
insurance, real estate brokerage services and travel.
a They were the first one to educate the customer on the benefits of using
ATM machines and Visa Cards.
a They implemented aggressive advertising campaigns that were highly
focussed on customer need and benefits.
a They uses affinity banking programs.
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a They wanted to go national so they went outside the state of Ohio. They
created new holdings which went about mergering with the bank s. So
they had to undergo changes to bridge the difference between the
culture & functioning of the two different banks.

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Yes they are different. Branding is giving an identity. Whereas Marketing is making an
awareness.To succeed in branding you must understand the needs and wants of your
customers and prospects. You do this by integrating your brand strategies through your
company at every point of public contact.
Branding has to be done planned firs and then accordingly advertisement is done. Brand
influenced all the stakeholders and it also helps in better positioning. Brand is necessary
for growth and advertisement is one of the way to achieve them.

Advertisement can be short term, but Brand will always be for a longer term.

For branding, company image is considered, whereas for advertisement customers are
considered mainly.

Branding is important for stakeholders, shareholders whereas advertisement considers

the customer and product.

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It is very very important to distinguish itself from its competitors so as to attract

customers and also to retain existing ones. Branding also is a symbol of core business
values.

Hence a small amount of time, energy and resources spent will lead to greater benefits
hence it is very very important to make a strong Bank brand. Brand also make s Customers
feel proud and also retain them and make them loyal.

The impact on your bottom line and the value of your enterprise is far greater than a mere
sales increase. Also a powerful brand lets you command, and defend, the right price for
your products and services.

It also gives benefits on a very long term basis.