Yichen(Adrianna) Zhang

1180 W 29th St, APT 205, Los Angeles, CA, 90007 +1 917-583-1273
zhangyichen.xi@gmail.com LinkedIn: AdriannaZhang.com
Education
Master of Science, Communication Data Science 3.85/4.0 Expected: May 2019
University of Southern California Annenberg School of Communication & Viterbi School of Engineering
Relevant Coursework: Python Programming, Multidisciplinary Design Projects, Data Science, Online
Marketing Development and Critical Analysis, UX Design, Website Designs for Organizations
Bachelor of Journalism, Strategic Communication 3.7/4.0 May 2017
University of Missouri-Columbia Minors: Spanish, Business
Relevant Coursework: Management of Strategic Communication, Consumer Behavior, Sports and
Entertainment Promotion, Sports Productions, Communications Law, International Issues and the Media
Experience
University of Southern California - Leventhal School of Accounting Los Angeles, California
Instructional and Marketing Assistant Aug 2018 – Present
• Edit and publish the USC website for the Risk Management Program using Drupal
• Plan campus-wide industry relation events with attendance of more than 100
• Create promotional and social media content; manage media plan and industry outreach
Tumblr New York, New York
Integrated and Product Marketing Intern May 2018 - Aug 2018
• Managed integrated marketing calendar and submitted task requests to project team members
• Complied analytics from each marketing team and reported marketing activations
• Organized project management resources, including program briefs, creative assets, and trackers
• Collaborated with cross-functional teams to map territory, game plan, and launch marketing plans
USA China Investments Group Irvine, California
Marketing Intern Aug 2017 - Feb 2018
• Performed LinkedIn database search, list creation and direct marketing communication
• Created social media marketing campaigns and maintained social media accounts
• Composed, edited, and distributed on location media content
AdZou- FOX Sports Midwest Columbia, Missouri
Account Planner and Researcher Jan 2017 - May 2017
• Administered primary quantitative research and secondary situational analysis research
• Conducted Qualtrics surveys, focus groups and personal interviews, reaching more than 200 St. Louis
Cardinals fans of 18-25 years old in 1 week
• Analyzed research results, deciphered key findings, and uncovered consumer insights
Missouri International Student Council Columbia, Missouri
Vice President May 2015 - Dec 2015
Secretary May 2014- May 2015
• Led a team of 25 in planning campus-wide events with attendance of more than 1,000
• Maintained Facebook, Twitter and Instagram pages and created promotional materials
• Planned recruitment and interview of potential members
• Designed and published the brand-new Squarespace website
Skills
Technical: Python, Qualtrics, basic HTML, SEO, Google AdWords, Google Analytics, Tableau, Final Cut Pro,
InDesign, Photoshop, Microsoft Excel, Microsoft Word, Keynote, Drupal, WordPress, Trello, Sketch
Language: Native Proficiency in English and Mandarin Chinese, Conversational Spanish