Table of Content

Academy Certificate
Declaration
Acknowledgement
Preface

CHAPTER- 1 Conceptual Background

CHAPTER- 2 Industrial/Company Profile
CHAPTER- 3 Research Methodology
Objective
Research Design
Area of Sample
Sample Selection
Questionnaire
CHAPTER- 4 Analysis & Interpretation
CHAPTER- 5 Finding/Conclusion/ & Recommendation

Bibliography
 DECLARATION

I hereby declare that this project report titled “A Study of Consumer Buying

Behavior for Real Estate with reference to Shine City Project Report On

Life Insurance” has been submitted by me for the award of certificate. This

is result of original work carried out by me. This report has not been

submitted anywhere else for the award of any other internship Certificate.

Date : Saif Khan

ACKNOWLEDGEMENT
I Sincerely want to thank all the people helped me throughout the

procedure of my survey report. It really has been a learning experience for

me.

I would also like to thank Dr. Meeraj Ahamad, my supervisor at GBAMS and

staff for giving me their precious time and for the guidance and he/she

directed me whenever I was in need of it. I am highly obliged for his/her

assistance.

I would also like to appreciate the help given by the all faculty of

GBAMS for giving their valuable time sharing their experience with us, with

their valuable practical experience of their working life.

Saif Khan
 Chapter 1

Conceptual Background

This study is related to construction industry in India. Heightened

realization on the part of all stakeholders that infrastructure would

play a key role towards pushing India’s GDP to the desirable 8

percent mark has come as a boon for India’s construction industry.

The industry is riding a growth wave, which is evident from the

financial results posted by some of the leading contractors.

Industry is also faced with certain challenges. The need to be price

competitive, adherence to safety, quality consciousness, adapting

to technological changes, developing and using new construction

materials and having an adequately trained manpower are issues

that industry must look into and address.

This study was basically concern with consumer buying behaviour

for Real Estate with reference to Shine City. The basic objective

behind carrying this study was to study the property purchasing

behaviour i.e. (Residential) of different types of customer in

different area in Mirzapur City, to study the various factors

affecting the customer-buying pattern

Consumer behaviour is the study of how people make

decisions about what they buy, want, need or act in regards

to a product, service, or company. It is critical to

understand consumer behaviour to know how potential

customers will respond to a new product or service. It also

helps companies identify opportunities that are not

currently met.

So basically, the study of consumers helps firms and

organizations improve their marketing strategies by

understanding issues.
 Chapter

Company Profile

Company Details
CIN U70102UP2013PTC054746
Company SHINECITY INFRAPROJECT

Name PRIVATE LIMITED

Company Active

Status
RoC RoC-Kanpur
Registration 54746

Number
Company Company limited by Shares

Category
Company Non-govt company

Sub Category
Class of Private

Company
Date of 18 January 2013

Incorporation
Age of 5 years, 7 month, 17 days

Company
CIN U70102UP2013PTC054746
Activity Real estate activities with own or leased

property. [This class includes buying,

selling, renting and operating of self-

owned or leased real estate such as

apartment building and dwellings, non-

residential buildings, developing and

subdividing real estate into lots etc.

Also included are development and sale

of land and cemetery lots, operating of

apartment hotels and residential mobile

home sites.(Development on own

account involving construction is

classified in class 4520).]

Click here to see other companies

involved in same activity.

Share Capital & Number of Employees

Authorised Capital ₹10,000,000
Paid up capital ₹160,000
Number of Employees Login to view

Listing and Annual Compliance Details

Listing status Unlisted

Date of Last Annual General 30 September

Meeting 2014
Date of Latest Balance Sheet 31 March 2014
About SHINE CITY INFRA PROJECT PRIVATE LIMITED

Shine city's primary business is development of residential,

commercial and retail properties. The company has a unique

business model with earnings arising from development Shine city

offers you the opportunity to live life in a relaxed yet grand way.

So while you sip on chai with your friends, or read a book while

enjoying the scenery or simply take a walk with your loved ones,

we see to it that your home and its amenities are a perfect blend of

comfort and style.

A Community and party hall for an enjoyable social life and world

class infrastructure marks living at shine city a dream.

Shine city Infraproject Private Limited is a Private incorporated on

18 January 2013. It is classified as Non-govt. Company and is

registered at Registrar of companies, Kanpur. Its authorized share

capital is Rs.10,000,000 and its paid up capital is Rs.16,0000. It is

involved in Real estate activities with own or leased property.

[This class includes buying, selling, renting and operating of self –

owned or leased real estate such as apartment building and

dwellings, non-residential building, developing and subdividing

real estate into lots etc. Also included are development and sale of

land and cemetery lots, operating of apartment hotels and

residential mobile home sites.

Director of Shine city Infraproject Private Limited are Mohammad

Izhar Ansari, AsifNaseem.

OUR VISION, MISSION AND VALUES

We envision our company as your trusted brand to create the

modern townships. Shine City is meant to develop lands all over

the world that make use of the latest and most comfortable options

available. That includes handling regular delivery of products, and

managing services.

Starting with the real estate industry, we research and apply the

newest technologies, focused on eco-friendly applications. Then,

we are engagedin making life simpler. To achieve so, we are

committed to bringing our customers a single platform to get

products and services.

For all our business lines, we are engaged with:

High Quality

Building Trust

High Customer Satisfaction

HOW SHINE CITY STARTED

Mr. Rashid Naseem conceived the Shine City concept. It all started

as an effort to redefine the current Sky Line of the city. He started

in the Real Estate industry with a greater goal in mind: to reach the

common man. Not just by building his home, but also providing

the best possible experience when shopping and using services.

Today, Shine City is closest to the dream Mr. Rashid had, and it is

moving forward to the next step.

LEGAL ADVISOR

Mr. Shri Krishna Mishra(Advocate High Court)

SHINE CITY’S TEAM

The secret to our success is your team. We are all young people

with a high commitment to delivering quality and customer

satisfaction. Each member of the Shine City group is a valuable

team player. All our staff is engagedin delivering on time.

Creativity is promoted and rewarded. Our experienced

professionals encourage innovation at all times, which is key to our

success.

Everybody at Shine City knows our clients are the most important.

Therefore, you will not find a better treatment for the perfect

home.
ADJUSTED TO YOUR NEEDS, PLC APPLICABLE

PLC or Preferential Location Charge is the additional charge paid

to reserve a unit that has a better location within a particular design

or complex. Therefore, to get an apartment with a view of a park,

lake, etc., one has to pay a higher cost.

In Shine City commercial projects you will find the option of

applying PLC up to 20% of the real value of the property. Once

selected the complex, you can choose to be in a corner for 5%

more, haveto park in front for 5% more, be close to the main road

for 5% more, and/or have apreference in commercial premises by

10% more. It is an incredible personalization option for your

company or commercial place.

THE BEST CHOICES FOR THE BEST LOCATIONS

With more than 30 projects in 11 major locations in India, Shine

City gives you the possibility to choose the commercial or

residential project that best suits your needs. Let us give you a

look, at the most relevant projects in some of the main locations.

LUCKNOW

Lucknow, most known as the city of Nawabs is the one with more

quantity of commercial and residential projects going on, here are

some of them:

Paradise Garden.A project that perfectly combines nature with the

best of modern infrastructure, and one to have peace and

incomparable peace.A great place for your business and family.

Shine Valley. A natural environment and many amenities are

combined thanks to a pleasant design where you can get away

from traffic and noise from its large balconies.

Solitaire City. A project that gives life to the dream of many who

want to have a great place to live or to start their own business, at

prices that are available to an average person.

Royal Residence. Another environmentally friendly project that

reflects Shine City's approach to providing the best housing

options, which stand out for its modernity.

Other projects that Shine City has in Lucknow are Green Homes,

Dream Homes, Xhevahire City, Nature City, SamridhiGullak,

Samridhi Nature Valley, Velvet City, VaidikVihar, Royal Residence

Faizabad Road.

KANPUR

Located near the Ganges River, Kanpur houses 5 of our fabulous

projects.

Galaxy Kanpur.An incredible residential colony project near to

Chaubepur Thana in which will enjoy the best things in life.

Pole Star City. With several amenities at the project, like the

commercial area, Pole Star City provides flexibility to handle the

challenges of these modern times.

Pole Star City 2.Another innovative residential project to which

you can access and obtain a 12% discount for making the payment

within 30 days following the booking.

Pole Star City SamraddhiGullak.A project with a great commercial

front that stands out from the others in this beautiful area of the

city.

Pole Star City SamraddhiNiwas. A community center, swimming

pool, a gym and of course a large shopping area are the features of

this modern project.

VARANASI

Five projects are also the ones that adorn this wonderful and sacred

city.
Kashiyana. A project that brings together in three incredible blocks

residential plots, with many options for financing and payment so

that you choose the one that best suits your needs.

KutumbKashiyana. Our latest project in this blessed city in which

everything becomes better, and to better blend with it, we have

made the best of nature in its interior.

ChandrokKashiyana. A beautiful residential colony with access to

a shopping area, a hospital among other amenities that will make

your life easier.

Arise Velvet. With a 100% Down Payment Plan, this project offers

you the best amenities to enjoy even more of this beautiful city.

Elite Kashiyana. A quiet place close to the police station in the

area, which gives an extra security feature that, will give much

more tranquility to locate your business or move there with your

family.
Like these projects, you will find much more in Allahabad,

Gorakhpur, Mirzapur, Sultanpur, Bihar, Kolkata, Pratapgarh, and

Raebareli. This way you will find with us a lot of options which

will surely cover all your needs.

COMMERCIAL

Shine City commercial buildings are redefinition of Excellence.

Fabulous commercial complex are build to architect the sky line in

the ultra modern way. Shine City's commercial builds are the

mixture of Comfort, Quality, Luxury and Style under one roof.

Ample of retail space, office space, parking lot, ready to move in

service apartment and other top line facilities. Hanging out area is

crafted with the concept in mind 'work & play'. These commercial

build are perfect integration for small and big corporate giants

Shine city's commercial complexes are the new style statement in

the realty sector which have given a new dimension to the

commercial buildings.

A SAFE INVESTMENT TO GIVE YOU GREAT RETURNS.

KEY FEATURES ARE

Advance security system

CCTV coverage

Comfortable & playful Parks

Advance fire protection technology

24 hours water supply

Gardens and ponds

PLC APPLICABLE

PLC APPLICABLE
Success story

Shine City-New Definition for Home

Shine City is giving new definition to the urban development in

Uttar Pradesh. It is aiming to change the sky line of the state

housing scenario. Having new dimensions to aim for, Shine City is

leaving its footprints in all the major areas of Lucknow City by

developing its marvelous housing, townships, and projects.

Shine City is a true statement for Quality Excellence &

Commitment in Real Estate Industry.

Shine City is the most promising name among many Real Estate

Company operating across Uttar Pradesh and having its head office

at Lucknow, the City of Nawabs. Company is achieving milestones

since its inception and heading towards ever-greater success. Shine

City is one of the fastest growing real estate companies in Uttar

Pradesh. Company is continuously matching its standards with the

established real estate companies of Uttar Pradesh. We are

forefronting all the Small Real Estate Companies of Uttar Pradesh

and giving tough competitions to the big names of Real Estate

Development Companies.

CEO MESSAGE

Welcome to the official website of Shine City!

First of all, we want to thank you for being a valuable customer.

Your time is valuable to us, and we appreciate the time you took to

look around our website.

I am proud of the team we have formed and how Shine City has

grown from the Real Estate Market to the retail and service

industry. All our success is the result of the effort of our

employees, who I want to recognize in this message especially.

Stakeholders and investors who have put their trust in our company

also deserve recognition. Without them, none of this dream

would’ve been possible.

Finally, I want to invite our customers to look at our complete

offer. We are here to make your life easier, starting at home. It is

not just about technology and eco-friendly options to your house,

but to create a unique ambiance where you feel like home.

Thanks to all our clients for trusting in us all these years, and we

hope we continue to serve you much more. Our final goal is to

change how the common man lives, which means we still have a

long way to walk.

COMPANY POLICY

Dear Members,

Good More Earnings!!

As per the revised company policy, it has been decided that

opening new Scope Branches (Infrastructure & Furnishing) shall

be the complete responsibility of the facilitators and their

respective Seniors. On a business of Rs. 2 Cr and above company

would be paying the rent, failing the target the facilitator would be

bearing the same.

Kindly cooperate & Wish you all the best.

Warm Regards
Shine City Infra Project Pvt. Ltd.

LEGAL

SISTER CONCERN COMPANIES OF SHINECITY INFRA

PROJECT PVT. LTD.

Sr. No COMPANIES OF SHINECITY GROUP

1 SHINECITY INFRAPROJECT PVT. LTD.

2 SHINECITY ERECTOR PVT. LTD.

3 SHINECITY DEVELOPERS PVT. LTD.

4 SHINECITY PROPERTIES PVT. LTD.

5 SHINECITY COLONISER PVT. LTD.

6 SHINECITY CONSTRUCTIONS PVT. LTD.

7 SHINECITY FOODS & MEDIA PVT.LTD.

8 SHINECITY REALTORS PVT. LTD.

9 SHINECITY REAL ESTATE PVT. LTD.

10 SHINECITY CHARIOTEER OF RELIABLE

SERVICES PVT. LTD

11 SHINECITY BUILDERS PVT. LTD

12 SHINECITY SHAPERS PVT. LTD.

13 ARISE INFRA PROPERTIES MARKETING

PVT.LTD.
OUR GREEN INITIATIVES

At Earth on we believe in creating spaces that have international

feel but suited to Indian tastes. Our innovative architecture designs

are modeled on eco-friendly concepts and incorporate the best of

East and West.

The idea behind our residential spaces is that owners come home

to green havens of peace, a place that evokes in them a feeling of

joie de vivre! Our commercial places that pulsate with human

activity are marvels of technical innovation based on the concept

of sustainable development.

For us aesthetics of open spaces is as important as the inner space,

so our open spaces are as meticulously planned and designed as the

inner one. We utilize our open spaces to create green patches

around our high rise buildings, so the people, who are always on
the go, can take some time off and connect with their inner being

in the freshness of their green surroundings. No matter how tall our

building may rise, never lose touch with our roots. We are

committed to protecting the environment. We believe in the

concept of green living and are incorporating the green building

techniques in our projects, because we understand that life

flourishes best when we align our needs without physical

environment.

We believe in sustainable urbanization, so we build sustainable

homes. In our residential and commercial projects we have

rainwater harvesting facilities and solar panels to make buildings

energy efficient. To improve the thermal performance of the

building we use high-performance glass for windows and roof

insulation. We are also working on facilities that can offer waste

management solutions to our buyers.

 LUCKNOW PROJECT

URBAN VILLEGE
SITE PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
LOCATION MAP
 Chapter 3

Research Methodology
 RESEARCH METHODOLOGY

Research objectives
 To examine the brand awareness of customer in real

estate

 To analyze the importance of understanding consumer

behavior in leading to company’s success.

 To review the market status of real estate.

 To understand the behavior of consumers while buying

residential properties.

RESEARCH PROBLEM

Real Estate Corporate facing financial crunch Decreasing business

of Real Estate Companies.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data

through secondary sources.

PRIMARY DATA is collected through questionnaire, search and

research from developers and market watchers.

SECONDARY DATA is being search sites like magazines,

newspapers, journals, websites and the data has been collected

through other approaches.

DATA COLLECTION

The researcher collected information through the official websites,

magazines and journals.

DEVELOPED THE RESEARCH FRAME:

This included deciding upon various aspects for the project on

which the entire research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and

inferential in nature.

DATA SOURCE:

The researcher took the help of both primary as well as secondary

sources. Primary data was selected from Earthcon Construction

Pvt. Limited. Secondary sources being interaction with various

Real Estate people of the selected and has been chosen for the

research by the researcher. Secondary sources being the internet as

the medium and the official sites of the companies of Real Estate

sectors and corporate selling and feedback on real estate

Companies.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule

for market research for both the segments horizontal and vertical.

The Questionnaire was prepared by the researcher and Schedule

was provided by the company in which the researcher did its

research report.

SAMPLE SIZE

Sample size for the research is fixed. It counts to 100.

SAMPLE AREA

Lucknow


CHAPTER-IV
 DATA ANALYSIS
1) Table showing present type of Residential Ownership.

No. of % of
Type
Respondents Respondents
Ownership 36 36%
On Rental 49 49%
Others 15 15%
Total 100 100%

The above table shows that, maximum no. of respondents stays on

rental basis i.e.49%, 36% of the respondents have their ownership
on residence and 15% of respondents are in others category, which
include residence on lease or staying at relative.
2) Table Showing Factors taken into consideration while
purchasing Residential properties.

Factors No. of % of
Respondents Respondents
Location 28 28%
Price 39 39%
Transportation 16 16%
Facility
Accessibility to 07 07%
Market
Others 10 10%
Total 100 100%

The above table shows that maximum no. of respondents i.e. 39%
consider Price, whereas 28% consider location while 16% consider
transportation facility whereas 10% consider other factors like
Vastushastra, Water availability etc. and 07% of respondents
consider accessibility to market as important factor for purchasing
residential properties.

3) Table showing Parameters considers while selecting

residential properties.

Parameters No. of Respondents

Brand Name 53
 Quality 62
Space (Sq. ft.) 49
Facilities 73
Interior 30
Schemes 57

The above table shows that maximum no. of respondents i.e. 73

consider Facilities as parameter while 62 respondents consider
Quality, whereas 57 of respondents consider Schemes whereas 53
respondents consider Brand name while 49 respondents consider
Space (Sq. ft.) and 30 respondents consider Interiors as the
parameters while selecting residential properties.

4) Table showing sources of Information for respondents while

Property Purchasing.

Sources No. of Respondents % of Respondents

 Hoardings 13 13%
Newspapers 17 17%
Agents/Consultants 33 33%
Relatives/Friends 28 28%
Others 09 09%
Total 100 100%

Above table shows that 33% of respondents get their information

from Agents /Consultants, where as 28% of respondents get
information from Relatives/ Friends while 17% of respondents get
information from Newspapers whereas 13% of respondents get
information from Hoardings and 09% of respondents get their
information through Other Sources like Local News
Channel,Radio,Internet etc. for Purchasing Residential Properties.

5) Table showing awareness in respondents about various

schemes offered by Earthcon.

Awareness No. of Respondents % of Respondents

 Yes 67 67%
No 33 33%
Total 100 100%

The above table shows that maximum no. of respondents i.e. 67%
were aware about the various schemes offered by EARTHCON
whereas 33% of respondents were not aware about various
schemes offered by EARTHCON.
6) Table showing duration of the year when normally
respondents like to purchases residential properties.

Month No. of Respondents % of Respondents

Jan to Apr 35 35%
May to Aug 13 13%
Sept to Dec 52 52%
Total 100 100%

Above table shows that maximum no. of respondents i.e. 52%

would prefer Sept to Dec as the duration where as 35%
respondents would prefer Jan to Apr while 13% of respondents
prefer May to Aug as the duration of the year where they would
like to purchase residential properties.
7) Table showing type of Residential property respondents
would like Purchase.

Type No. of Respondents % of Respondents

1 BHK Flat 18 18%
2 BHK Flat 48 48%
3 BHK Flat 24 24%
Bungalow/Row 04 04%
house
Others 06 06%
Total 100 100 %

Above table shows that maximum no. of respondents that is 48%

would like to purchase 2 BHK Flat, whereas 24% respondents
prefer 3 BHK Flat, while 18% respondents prefer 1BHK Flat
whereas 4% of respondents prefer Bungalow/Row house and 06%
respondents prefer others which include Duplex, Terrace Flat,
Attached Flat etc. for purchases of residential property.

8) Table showing mode of purchases of residential property

preferred by respondents.

Mode No. of Respondents % of Respondents

Home Loans 57 57%
Lum-sum 06 06%
Installments 33 33%
Others 04 04%
Total 100 100%

Above table shows that maximum no. of respondents i.e.57%

would prefer Home Loans whereas 33% of respondents would
prefer Installments while 06% of respondents would prefer Lum-
sum and 04% of respondents prefer Others.
CHAPTER-V
 FINDINGS
1) During the time of survey, it was found that 49% respondents
are having the resident on rental, 36% respondents are having
own property & 15% respondents are having other sources such
as lease, relatives & friends etc.
2) It was found that the price & location is major factor which
consider by the customer at the time of purchasing the
residential property. Here 39% respondents are considering the
price, 28% respondents are consider location & 16% & 7%
respondents are considering transportation & market facility.
3) It was found that the ‘quality’ & ‘facilities’ are most
considerable parameters at the time of selecting residential
property. Brand Name & schemes are also consider the
consumer at the time of purchasing the residential property.
4) It was found that the source of information for consumers the
real estate consultant play very vital role. 33% respondents go
through the consultants, 28% respondents prefer relatives &
friends, 17% go through newspapers & 22% respondents prefer
through hoarding & others sources.
5) It was found 67% respondents were aware of various schemes
offered by EARTHCON & 33% respondents were not aware.
Here the most of the respondent’s opinions about schemes of
EARTHCON’s are good.
6) In the duration of September to December the most of the
respondents were like to purchase the residential property
because most of the festival are in this duration. Here 52%
respondents preferred in September to December, 35%
respondents preferred in January to April & 13% respondents
preferred in May & August.

7) It was found that demand of the 2 & 3 BHK flats were more as
comparing to other types. 48% respondents prefer 2 BHK flat,
24% respondents prefer 3 BHK & 18% & 4% respondents
choose the 1 BHK & Bungalow respectively. Here 6%
respondents go through the other type such as Duplex flat,
Gallery or Terries & 1 HK flat.
8) In the mode of payments 57% respondents go through home
loans of various banks & private financial institutes, 33%
respondents go through installments, 6% respondents through
lum sum amount & 4% respondents choose other mode of
payments.
9) It was found that the close competition of EARTHCON were
Vascon, Bramha Builders & Nyati Builders which were mostly
known by the respondents.
 CONCLUSION
A significant portion of the study of real estate deals with the
consequences of consumer decisions regarding real estate assets
and services. Appraisal attempts to estimate the value of property
to consumers. Market analysis attempts to predict consumer
demand for real estate services. Investment analysis examines the
required and expected rate of return to an investor, and finance
analyzes consumers’ mortgage choices and likelihood of
repayment.
The study of consumer behavior involves trying to understand
complex human beings and the reasons they act the way they do in
the marketplace. It recognizes that consumer decisions take place
inside a person who is distinctive in his personality and attitudes,
yet similar to other consumers who have been exposed to the same
external influences of culture and society.
Rather than ignoring these complexities, real estate researchers
should embrace the study of consumer behavior to better
understand the reasons behind market choices.
Within appraisal, the sales comparison approach estimates the
value of a property based on what consumers are willing to pay for
individual components of the property. The study of consumer
behavior examines why people value those components, which
people value those components, and why preferences change over
time. A review of the consumer behavior literature would suggest
that buyer/seller attributes be explicitly considered in appraisal to
determine market characteristics and the properties considered to
have the same utility and amenities (Ratcliff, 1965; 1972).
Attitudes, lifestyle, and tastes affect consumer preferences for
space. Market analysts should not rely exclusively on census-based
economic and demographic data from which they infer information
about consumers (Rabianski, 1995). Megbolugbe, Marks, and
Schwartz (1991) contend that the incorporation of information
about consumer attitudes, preferences, and perceptions into
economic models of housing demand is critical to any reduction of
the large margin of unexplained variance in housing consumption
behavior.
The importance of the individual in the study of investments is
reflected in the discussion of investment value. The value of a
particular property to an individual investor reflects the investor’s
unique situation with respect to such factors as taxes, investment
objectives, financing opportunities, and the need for liquidity
(Corgel, Smith, and Ling, 1997; Lusht, 1997). Each person may
vary as to level of risk aversion as well.
The incorporation of consumer behavior concepts into traditional
real estate study in these and other areas will improve
understanding of individual decision-making in a real estate
context. This understanding will lead to better explanations and
predictions in real estate markets and, as a result, greater success in
the marketplace.
 ANNEXURE

BIBLIOGRAPHY
 http://www.ibef.org/industry/indian-real-estate-industry-
analysis-presentation
 http://www.crisil.com/star-ratings/cities/rated-projects-
kanpur.html
 https://www.realtyfact.com/factors-boosting-lucknow-real-
estate-market/
 http://www.business-
standard.com/article/companies/lucknow-metro-to-boost-
realty-market-113070400735_1.html
 http://www.earthcon.co/
 QUESTIONNAIRE
Personal Details
NAME:-
OCCUPATION :-
GENDER:-
FAMILY SIZE :-
CONTACT :
E-MAIL:-
NO. OF EARNING MEMBERS:-
ANNUAL INCOME:
1. Do you have any plan to purchase residential property in
Lucknow?
 Yes  No
2. What is your present type of property?
 Ownership On rental  Others
3. In which city would you prefer to purchase residential
properties? Why?
 Lucknow  Any Other city
4. Which factor do you take in to consideration while purchasing
residential properties? (Choose any one)
 Location  Price
 Transportation facility  Accessibility to market
  Others
___________________________________________
5. Which parameters do you take in to consideration while
selecting a residential property? (Allow to multiple choice)
 Brand Name  Quality
 Space (sq. ft)  Facilities
 Interiors  Schemes
6. Which other construction company / industry are you aware of
other than EARTHCON? (Open ended)
____________________________________________
____________________________________________
7. Kindly Indicate the source of information that you consider for
property purchasing? (Choose any one)
 Hoarding  Newspapers
 Agent  Relatives
 Others
8. Are you aware of various schemes offered by EARTHCON?
 Yes  No
If yes what is your opinion,
 Very Good  Good  Average
9. During which duration of the year normally would you like to
purchase residential properties?
 Jan. to Apr.  May to Aug.  Sep. to
Dec.
10. What type of residential property you would like to purchases?
 1BHK Flat 2BHK Flat
 3BHK Flat  Bungalows/Row House
 Others

11. What will be your mode of purchase of residential property?

 Home Loans  Lum sum
 Installments  Others

__________

Signature