Summer Carnival

Summer Carnival Proposal

Plan Budget 100% Amount

Carnival / Search 15,00,000 50.50 7,57,500
Hotel / Search 15,00,000 20.20 3,03,000
Goggle Display Network 15,00,000 15.00 2,25,000
Gmail 15,00,000 10.00 1,50,000
Instagram 15,00,000 0.40 6,000
YouTube 15,00,000 0.40 6,000
Facebook 15,00,000 3.50 52,500
Total 100.00 15,00,000
 1. Carnival Search Ads

Carnival Search Ads Rs. = 7,57,500

Budget Percentage 50.50 %
Rs. = 12,625/Day
Summer Carnival
Ads Run for 55-60 Days
Age Group 18-50
Location Pan India (We Target mostly Rich Cities)
Lead 9,000
Advertising Cost Rs.85 Lump sum / Person
Ticket Cost Rs.1250
Ticket revenue 1,12,50,000

2. Hotel Search Ads

Hotel Search Ads Rs. = 3,03,000

Budget Percentage 20.20%
Rs. = 5050 / Day
Hotel
Ads Run for 55-60 Days
Age Group 20-50
Location Pan India (We Target mostly Rich Cities)
Lead 950
Advertising Cost Rs.319 Lump sum / Person
Ticket Cost Rs.11,000
Hotel Booking revenue 1,04,50,000

3. Display Ads

Google Display Ads Rs. = 2,25,000

Budget Percentage 15%
Rs. = 3750/Day
Carnival/Hotel
Ads Run for 55-60 Days
Age Group 20-50
Location Pan India (We Target mostly Rich Cities)
Lead 500 (50:50)
Advertising Cost Rs. 450 Lump sum / Person
Ticket Cost Rs. 11,000/1250
Carnival/Hotel Revenue Rs. 61,25,000
 4. Gmail Ads

Gmail Ads Rs. = 1,50,000

Budget Percentage 10.00%
Rs. = 3750 / Day
Carnival/Hotel
Ads Run for 55-60 Days
Age Group 25-40
Location Pan India (We Target mostly Rich Cities)
Lead 200 (50:50)
Advertising Cost Rs.750 Lump sum / Person
Ticket Cost Rs. 11,000/1250
Carnival/Hotel Revenue 12,25,000

5. Instagram Ads

Instagram Ads Rs. = 6,000

Budget Percentage 0.40%
Rs. = 100 / Day
Carnival/Hotel
Ads Run for 55-60 Days
Age Group 25-40
Location Pan India (We Target mostly Rich Cities)
Lead 15 (9:6)
Advertising Cost Rs.400 Lump sum / Person
Ticket Cost Rs.11,000/1250
Carnival/Hotel Revenue 77,250

6. YouTube ADS

YouTube Ads Rs. = 6,000

Budget Percentage 0.40%
Rs. = 100 / Day
Carnival/Hotel
Ads Run for 55-60 Days
Age Group 25-40
Location Pan India (We Target mostly Rich Cities)
Lead 15 (10:05)
Advertising Cost Rs.400 Lump sum / Person
Ticket Cost Rs.11,000/1250
Carnival/Hotel Revenue 67,500
 7. Facebook Ads

Facebook Ads Rs. = 52,500

Budget Percentage 3.50%
Rs. = 875 / Day
Carnival/Hotel
Ads Run for 55-60 Days
Age Group 20-40
Location Pan India (We Target mostly Rich Cities)
Lead 250 (50:50)
Advertising Cost Rs.210 Lump sum / Person
Ticket Cost Rs.11,000/1250
Carnival/Hotel Revenue 15,31,250

Plan Budget 100% Adv. Amount Business Amount

Carnival / Search 15,00,000 50.50 7,57,500 1,12,50,000
Hotel / Search 15,00,000 20.20 3,03,000 1,04,50,000
GDN 15,00,000 15.00 2,25,000 61,25,000
Gmail 15,00,000 10.00 1,50,000 12,25,000
Instagram 15,00,000 0.40 6,000 77,250
You tube 15,00,000 0.40 6,000 67,500
Facebook 15,00,000 3.50 52,500 15,31,250
Total 100.00 15,00,000 3,07,26,000

Total Income from Tourism & Hotel 3,07,26,000

Total expenditure of Advertisement @ 4.89 15,00,000

We promote our Ads before Weekend or holiday that we can reach to the audience and
encourage them to visit Ramoji Film City for Holiday Carnival.

We are targeting Pan India for Summer Carnival Events, held on in Ramoji Film City, HYD. And
we are going to booked Income around 3,07,26,000.
Instead of spending 15,00,000 on Adverting.