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1. Assign each person a separate task. One task might be to find the latest financial statements.
Another would be to learn as much as possible about its top management and board of
directors. Another might be to identify its business model. Another might to be identifying its
key competitors?
2. Does the firm have any core competencies? Does the firm have any competitive advantages?
Provide SWOT analysis using EFAS and IFAS Tables.
3. What is the likely future of this firm if it continuous on its current path?
4. Would you buy stock in the company? Assume that your team has 25000 taka to invest,
Allocate the money among the four to five primary competitor in this industries. List the
companies, the numbers of share purchased of each , the cost of each share as a given date, and
the total cost for each purchase assuming a typical commission used by an internet broker.
Such as E-trade or Scottrade.
Answer to the question number – 01
An industry can be defined as a group of companies offering products or services that are close
substitutes for each other. Close substitutes are products or services that satisfy the same basic
consumer needs. It is important to analyze the competitive forces in an industry’s environment in
order to identify the opportunities and threats confronting a company (Hills and Jones 1998). The
competitive forces operating in a company’s industry are never the same for one industry to
another. The most powerful and widely used tool for systematically diagnosing the principal
competitive forces in a market and assessing the strength and importance of each is the ‘five
forces model of competition’.
Michael. E. Porter 106 Journal of Business and Technology (Dhaka) of the Harvard School of
Business Administration has developed this model that effectively facilitates industry analysis.
This model, holds that the state of competition in an industry is a composite of competitive forces
operating in five areas of overall market (Porter 1980, Thompson et al. 2007):
(i) Competitive pressures among rival sellers in the industry;
(ii) Competitive pressures associated with threat of new entrants into the market;
(iii) Competitive pressures coming from the attempts of companies in other industries to win
buyers over their own substitute products;
(iv) Competitive pressures coming from supplier bargaining power;
(v) Competitive pressures stemming from buyer bargaining power
Board Members
Ceramatec is an advanced ceramics material technologies research and development company that
provides solutions to difficult scientific challenges facing companies, governments and research
institution in a worldwide.
Monno Ceramics Company, Ceramatec is a key competency center of its global research and
development organization, focused primarily on applications in the energy and environment sectors.
Ceramatec has pioneered research and development in a variety of technologies based on ceramic solid-
state ionics and electrochemical systems such as oxygen sensors, oxygen production, chemical
production, and solid oxide fuel cells.
Our diverse capabilities and technologies, coupled with our deep competencies in advanced ceramics also
extend into markets including advanced chemicals production and processing, biomedical devices,
defense, industrial gasses, metal melting and advanced refractory ceramics, next generation building
materials and transportation systems. Together, Ceramatec and CoorsTek are pushing the frontiers of
materials science into the future and leading the advanced ceramics revolution.
Weakness
Process oriented R&D .06 2.5 .15
Distribution channel .07 3 .12
Fianacial position .11 2.7 .33
Global position .12 2 .38
Manufacturing facilities .09 4 .19
Total score 1.00 3.03
Threats
Increasing government regulations .10 4.3 .43
Strong competition .12 4.0 .40
Shinepukur and RAK strong globally .09 3.0 .45
New product advances .11 1.2 .06
Japanese appliance companies .08 1.6 .16
According to continuous on its current path the its future Future path of Monno Ceramics
Industry will be following: