MANIPAL INTERNATIONAL UNIVERSITY

INDUSTRIAL TRAINING
INT3416

AZLAN SHAH BIN AZAD

1202161022

SCHOOL OF MANAGEMENT & BUSINESS

BACHELOR OF BUSINESS ADMINISTRATION
(HONS) INTERNATIONAL BUSINESS
5TH FEBRUARY TO 28TH APRIL
2018

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 INDUSTRIAL TRAINING

AZLAN SHAH BIN AZAD

Internship report submitted to the School of Business &

Management, Manipal International University to fulfil
the partial conditions for the attainment of the Bachelor of
Business Administration

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 Executive Summary

The core objective of the internship is to fulfil the requirement of the BBA (Hons) program
prescribed by the Manipal International University, Nilai. An intern must prepare industrial
training report at the end of internship period, but the main objective of the internship is to
get hands-on experience of the real-world organization. It also helping in improving our soft
skill which is includes communication skills, time management, as well as stress management
which are needed in future career. My internship started from 5 th February 2018 to 28th April
2018 which is a twelve weeks program and I have successfully completed in Manipal
International University.

The position given to me is as Marketing executive. Ms. Faiza introduce me to the entire
department and start to explain my job description. I was given a desktop and landline phone
to use. Then she taken me around the compound of office to show some knowledgeable
place. Next, she explains me the skills of marketing and how are they marketing and working
from top to bottom together with their respective roles. I get to know some importance details
about marketing rules and regulation as well. The organization that I worked, the organization
goals is to reach monthly target accordingly as planned. Activities that must do for reach the
target is calls and other department such as Under marketing there is two wings which is
sales department another way to say is (corporate communication) Second wing is marketing
department another way to say is (enrolment department). Sales department work is
promoting or distributing the brand of Manipal International University and enrolment
department work is to get SPM and STPM students call number from school and contact and
invite them for MIU open day to advice for their future programmers. I worked in second
wing enrolment department, my supervisor Ms. Faiza she gives me some different tasks as
well.

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 Acknowledgement

I have learned a lot during my internship in Manipal international university. More than a
university, MIU is an education ecosystem that has been designed to deliver a truly
international education, setting new standards of education excellence in Malaysia. Providing
20 quality Programmes from foundation, Diploma, degree and master’s studies.

MIU is based in the suburban city of Nilai, dubbed as ‘knowledge city’ with four universities
and several colleges all within a 10km radius, living in Nilai is like living in a university town
with modern infrastructure as well as supporting facilities and amenities at affordable prices.
This makes university living an enjoyable experience.

Firstly, I would like to express my gratitude to Manipal International University, Nilai for
providing me a three months internship program which allows me to learn and gain
knowledge in this working society. I am truly glad that my university encourages and allows
us to personally choose where to have our internships at, based on our interest if it is relevant
to the courses that we have taken. During this internship, I have learned a lot including
different types of communication skills, competitor survey, about website.

Other than thanking the person whom I directly report to, I also want to thank my other
colleagues who work with me in same department and special thanks to Ms. Faeza and Ms.
Adelina for supporting me and thought me a lot to develop in myself and in working manner.
They also supported me when I needed help and advises. I have learnt a lot from different
parties that professionalism such as effective communication skills, quality of work,
knowledge of jobs, workplace attitude and teamwork.

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 School of Management & Business

Manipal International University

2018

DECLARATION OF ORIGINALITY FORM

This internship report is prepared by ………………………………………………….and
submitted to the School of Business & Management, Manipal International University to
fulfil the partial conditions for the attainment of the Bachelor of Business Administration.

Name of Student: Signature of Student

…………………….. ………………

Verified by:

…………………..... (Signature of Supervisor)

…………………..... (Name of Supervisor)

…………………..... (Department)

Date: …………………...

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TABLE OF CONTENTS

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 CONTENTS PAGE
EXECUTIVE SUMMARY I
ACKNOWLEDGEMENT II
DECLARATION III
TABLE OF CONTENTS IV
Chapter 1: Internship Background 1
1.1 Details of internship 1
1.2 Corporate 1
1.3 Training Date 2
1.4 Department 2
1.5 Supervisors 3
1.6 Objectives of Industrial Training 3
Chapter 2: Organization Background 4
2.1 Corporate Overview 4
2.2 History 5
2.3 Vision & Mission 5
2.4 Branches & Location 6
2.5 Company Logo/Organization Chart 12
2.6 Product & Services 13
2.7 Customers 13
Chapter 3 Industrial Training Experience 13
3.1 Introduction 13
3.2 Task & Responsibility 14
3.3 Sales & Marketing 19
3.4 Relation to theory in MIU programme 20
3.5 Organization Behaviour 20
3.6 Information Technology 20
3.7 Intern contribution to the organization 21
3.8 Problem encountered 21
3.9 Skills Acquired 21
3.10 Time management skills 21
3.11 Communication skills/Analytical skills 22
4.2 Conclusion 23
5.0 References 23
6.0 Appendix 24