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Raunak City

Digital Marketing Plan


Index

• Channels Shortlisted
• Strategies
• Channel Wise Plan
Campaign Strategy : Work Flow
Channels Shortlisted :

Platforms for the Campaigns


Google Search & Display
Facebook Campaign
Taboola
Strategies
Google Search Campaign/ Ad Copies
• Brand Campaign
• Location Campaign
• Nearby Location Campaign
• Competitors Campaign
Keywords such as 'new launch in kalyan' 'new project in kalyan' 'luxury homes in kalyan' & competitor
keywords will be targeted on the Google seach results page. Text ads will be displayed which will be
charged as per CPC
Channels Campaigns Keywords

flats in kalyan, project in kalyan,


Project Location property in kalyan, 1bhk in
kalyan, 2bhk in kalyan

flats in dombivali, project in


Nearby Location
ulhasnagar
Google Search
Competitiors share by client.

raunak group, raunak group


Brand
kalyan, raunak group in kalyan.
Google Display Campaign/ Ad Copies/Responsive Ad
•Manganed Placements
•Custom Affinity
•Responsive Ads
•GSP
•DSK
•Remarketing Campaign
•InMarket Buyers
Channels Campaigns Keywords
Managed Placement Targets premium websites across GDN

Targets the interest from purchaser's intent by using real time data to
In Market Buyers categorize a potential customer with intent to buy property.

Targets business professionals and avid investor audiences across the


Affinity Audience web, on any screen.

Google Display Interactive ads at the top of Gmail inbox. When someone clicks a
collapsed Gmail ad, it expands just like an email does. Targets the
GSP audience who has subscribed to luxury real estate pages, luxury cars,
etc..

Responsive Ads Responsive ads can show as almost any size text, image, or native format.

DSK Target variety of websites with related content

Remarketing It helps to remarket your own audience bucket list


Placement Targeted
News Channels News Channels
www.thehindu.com www.bbc.com
www.timesofindia.com www.cnbc.com
www.dnaindia.com www.nytimes.com
indianexpress.com www.washingtonpost.com
indiatoday.intoday.in www.ndtv.com
www.hindustantimes.com www.msnbc.com
www.ndtv.com www.cnn.com
zeenews.india.com www.skynews.com
www.rediff.com www.foxnews.com
www.news18.com www.geo.tv
www.newindianexpress.com www.world-newspapers.com
www.iba.org.in www.w3newspapers.com
www.indiatvnews.com in.reuters.com
www.economictimes.com www.bseindia.com
www.ddinews.gov.in timesinternet.in
Placement Targeted
News Channels
www.bbc.com
www.cnbc.com
www.nytimes.com
www.washingtonpost.com
www.ndtv.com
www.msnbc.com
www.cnn.com
www.skynews.com
www.foxnews.com
www.geo.tv
www.world-newspapers.com
www.w3newspapers.com
in.reuters.com
www.bseindia.com
timesinternet.in
• Sponsored news feed and right column ads will be shown to targeted users

• Targeting : Custom audience, Lookalike Audience, HNI Audience and Real Estate interest category

• Age : 25+

• Location : Mumbai, Thane


Campaigns Description

We can use combinations of behaviors, demographics, and geo location data to reduce our
audience and far more useful for us. (E.g.. We would be targeting people who are CFO,
Interest/ HNI(Senior Manager Level)
CXOs, Senior Managers, Jewelers, Investors, Business professionals and also people who
have liked Real Estate related pages.)

The given strategy is an advanced feature that enables us to connect on Facebook with our
existing contacts. Getting in front of your existing customers on facebook reinforces your
Custom Audience brand, but also gives us the opportunity to increase lifetime customer value, order
frequency, and loyalty. Custom Audiences are created by uploading your customer phone
list, email list in CSV or TXT format, to Facebook.

We would be creating a Remarketing List and target the people who have already visited
Website Audience
our website. This will enable us to retarget them.

Language Audience We would also be targeting maharashtrian audience through facebook.


Ad Preview
Sample Ads
Taboola Target Audience :
NDTV

Times of India - MTS

Times of India - Economic Times

Times of India – Times of India

Times of India – NBT – Mobile Apps

MSN - Edge Default Homepage - India

NBCUniversal - CNBC

NDTV - News App

IndiaToday – aajtak

IndiaToday - IndiaToday

IndiaToday – BusinessToday

NDTV - Hindi News App


Monthly Budget Allocation
Budget Allocation
Min Max
Channel Campaigns Budget Min CPL Max CPL
Leads Leads

Google Search & Display Search & Display 200000 400 666 300 500

Facebook Sponsored Ads 150000 250 375 400 600

Taboola Taboola Ads 150000 250 375 400 500

Total 500000 900 1416 370 530


THANK YOU

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