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ASSISTO8
STUART MANWARING
PRINCIPLES OF OFFENSE NIKOS STAVROPOULOS
MIKE KATZ
OFFENSIVE BASKETBALL:
AN ASSESSMENT
JONATHAN NIEDNAGEL
BASKETBALL SUCCESS:
THE GREEK
GENES ARE THE KEY
MATEJA LONCAR,
YOUTH PROGRAM :
BRANE DEZMAN, SIMON LICEN
TRACKING TWO AND THREE
OFFICIALS WITH A COMPUTER OFFENSIVE PHILOSOPHY
MOHAMED HABIB CHERIF
INTERVAL TRAINING
EDITORIAL
Untapped
Talent on the
Big Continent
When Angola finished in 11th place, and was even close Role models, such as Dikembe Mutombo, who volun-
to reach the quarter finals at the last FIBA World teer for these special camps, are extremely important
Championship in Indianapolis, it marked what might be for the young people in Africa. Not only because they
the greatest success for an African team in international set an example for the younger players on how to
competition in over 50 years. Angola will test themselves become a better athlete, but also because they can
again against the globe’s finest teams at the upcoming help us present important educational aspects, such
Olympics in Athens. The Olympics will also see a strong as the global fight against HIV, illiteracy and drug
Nigerian women’s team, backed this time by full govern- abuse.
ment support. After a very intense and professional pre-
paration, the Nigerians will challenge some of the tradi- One of the major weaknesses of our Zone in the past
tional powerhouses of female basketball. Surprises are was scheduling of tournaments and insufficient fun-
not unlikely. Both the Angolan and Nigerian teams have ding for our events. We have made huge progress
been supported by foreign coaching expertise, with over the past few years and it is now our main goal to
Mario Palma from Portugal and Sam Vincent from the secure government support in countries that are wil-
United States providing the necessary guidance. ling to stage international competitions in all age cate-
gories. Marketing and Pan-African distribution of tele-
Although this assistance is very much appreciated, it vision images will play a fundamental role in this effort
should not be the long-term strategy of our region. It is and we are very happy with the co-operation and
our mission to build up a solid base of coaches across assistance we have received from FIBA headquar-
our continent and to create a common level of coaching ters. The challenges we have to overcome are tradi-
education. Granted, this will be a major challenge. The tionally the huge distances in our region and the wil-
four main languages in our region-French, English, lingness of governments to support the teams who
Arabic, and Portuguese-are an additional obstacle, but would like to participate in our events.
not an impossible hurdle for us to overcome. The pro-
duction and distribution of educational materials, which But, even in cases where the participation in interna-
addresses the above issues, is at the top of our priority tional competition might not be possible, our goal of
list. strengthening the national leagues and youth pro-
grams still remains. Again, our focus will be the co-
The further development of players and the use of the operation with ministries for education and sports
tremendous talent we have is a logical next step. In this ministries to seek the necessary support.
context, we believe that the “Basketball without
Borders” camp in Johannesburg, South Africa, The assistance to national federations and the deve-
(September 6 - 10, 2004) is an excellent initiative by FIBA lopment and education of referees are further fields of
and the NBA. More than 100 youngsters will receive our core activity. As always, we will continue to work
intense coaching and additional tutoring. These players closely with FIBA for what is a surely a bright future
represent our future. They will not only profit in their for African basketball.
development, but will bring home the knowledge and
experience to the over 30 countries they are coming Dr. Alphonse Bilé
from and share with that with other players. Secretary General of FIBA-AFRICA
ACKNOWLEDGEMENTS
We would like to thank the following persons:
Corrado de Belvis, Lisa Cavallini, Gerald
Couzens, and Raffaele Imbrogno; Greg
Carroccio - Sideline Photos; Marie Wozniak and
2004 - 2005 FIBA CALENDAR
Kevin Bonner of St. Joseph’s University for the JUNE 09-18.07 21st U18 European Championship for
photos of the article of Phil Martelli. 02-12.06 Centrobasket Junior Women 2004 in Men 2004 Final Round in Zaragoza, Spain
AN INVITATION TO OUR READERS
Guatemala 09-18.07 21st U18 European Championship for
No matter what the level of competition you are 07-12.06 9th European Promotion Cup for Men Women 2004 Final Round in Bratislava,
concerned about, we invite you (coaches; FIBA 2004 in Andorra Slovak Republic
Zones, Federations, Leagues, and team executi- 12-13.06 Central Board of FIBA in Paris, France 12-18.07 South American Championship for Men
ves, referees, doctors, trainers, conditioning 14-19.06 U20 South American Championship for in Rio de Janeiro, Brazil
coaches, minibasket instructors, journalists) to
send articles to us for publication. The article Men 2004 in Ancud, Chile 14-18.07 U21 Centrobasket Championship for Men
must be no longer than 5/6,000 characters, spa- 16-20.06 COCABA Championship for Women 2004 in Caguas, Puerto Rico
ces included. If diagrams of plays, drills or sket- in Ciudad Guatemala, Guatemala 15-26.07 Military World Games in Zagreb, Croatia
ches are used, please limit them to 12 or less. 19-24.06 17th U18 Asian Championship for Women 20-24.07 3rd U16 European Promotion Cup for
All manuscripts must be written in English,
transmitted by e-mail or faxed to the Editorial in People's Republic of China Men and Women in Andorra
Office listed above. 20-26.06 U18 Oceania Championship for Women 21-25.07 15th Centrobasket Championship for
The manuscript will become property of the 20-26.06 U20 Oceania Championship for Men Women in Ciudad Guatemala, Guatemala
Publisher and the author will automatically be 24.06 World Technical Commission in Geneva, 23.07-01.08 7th U20 European Championship for Men
granted the rigths of publication, without asking
any fee now or in the future. Switzerland 2004 Final Round in Brno,
The Editorial Staff will decide if and when 25-27.06 International Referee Instructors Clinic Czech Republic
articles will be published. in Geneva, Switzerland 23.07-01.08 3rd U20 African Championship for Men in
There is no guarantee that manuscripts will be Senegal
published, nor willl manuscripts be returned.
JULY 23.07-01.08 3rd U20 European Championship for
tba 19th African Cup for Men's Champion Women 2004 Final Round in Vannes,
Clubs Qualifying Round Quimper, St. Brieuc, France
06-15.07 18th U16 European Championship for Men 26-31.07 8th European Promotion Cup for Women in
Division A in Amaliada, Pyrgos Greece Andorra
07-11.07 19th Centrobasket Championship for Men 27.07-01.08 U21 The Americas Tournament for
in Santo Domingo, Dominican Republic Men in Halifax, Canada
CONDITIONING COACHES
Tracking Two and Three Officials With a Computer 40 Interval Training 59
by Mateja Loncar, Brane Dezman, Simon Licen by Mohamed Habib Cherif
30.07-08.08 16th U16 European Championship for 09.2004 30th European Championship for 21-27.11 1st Asian "Borislav Stankovic" Cup
Women 2004 - Division A in Torino, Italy Women 2005 Division A & B Qualifying 2004 in Taipei, Chinese Taipei
30.07-08.08 16th U16 European Championship for Rounds
Women 2004 - Division B in Tuzla, 10-18.09 18th U18 Asian Championship for DECEMBER
Bosnia & Herzegovina Men 2004 in Bangalore, India tba 9th U18 African Championship for
31.07-03.08 2nd FIBA Diamond Ball Tournament for 17-28.09 Paralympic Games 2004 in Athens, Women 2004
Men 2004 in Belgrade, Serbia & Greece
Montenegro 29.09-08.10 4th U20 Asian for Men 2004 in Teheran, JANUARY2005
Iran tba Draw for the 4th FIBA U21 World
AUGUST Championship for Men in La Mar del
tba 15th U18 African Championship for OCTOBER Plata, Argentina
Men 2004 tba 19th African Cup for Men's Champion tba Draw for the 6th FIBA U19 World
04-08.08 The Americas U18 Tournament for Clubs 2004 Final Round Championship for Women in Nabeul,
Women in Mayaguez, Puerto Rico 12-17.10 FIBA Women's World League 2004, Tunisia
05.08 1st FIBA Diamond Ball Tournament Final Round tba World Technical Commission in
for Women 2004 in Iraklion, Greece Geneva, Switzerland
06.08-15.08 18th U16 European Championship for NOVEMBER
Men Division B in Manchester, England tba U20 Oceanian Tournament for Men 2004 FEBRUARY2005
13-29.08 28th Olympic Games: Tournament for tba U20 Oceanian Tournament for Women tba 9th South American League for Men's
Men 2004 in Athens, Greece 2004 Clubs 2005
13-29.08 28th Olympic Games: Tournament for 01-11.11 9th U18 African Championship for
Women 2004 in Athens, Greece Women 2004 in Tunisia MARCH 2005
06-07.11 8th Board of FIBA-Europe in Tallinn, tba 9th Board of FIBA-Europe
SEPTEMBER Estonia
09.2004 34th European Championship for Men 20-21.11 Central Board of FIBA in Kuala Lumpur,
2005 Division A & B Qualifiying Rounds Malaysia
D.1
D.4
D.2 D.5
D.3 D.6
basketball skills. I always feel that I am a cess of the Greek National Junior basket- THINGS THAT NEED TO BE TAUGHT
teacher of basketball. The floor is an ball teams. OFFENSIVELY
extension of the classroom, which means To determine a success rate, the resear- 1. The utilization of the pass:
we need discipline, methods, and other cher focused on the effects of fundamen- a. We always try to make four passes
pertinent elements in order to achieve the tals, such as the utilization of passes, the before attempting a shot unless one
desired goals. variety of passes used, the utilization of of our shooters is wide open. Pass
In summing up my feelings on basketball dribbling, and all the different kinds of drib- away from the defense.
fundamentals: the success of a team is in bling used while on offense. b. We always try to make chest passes
direct proportion to the coach’s ability to The study reported that Greek National before attempting a shot.
devise and continually emphasize funda- Basketball Junior teams demonstrated a c. We always try to eliminate all bounce
mental drills. Thus, the importance of tea- greater percentage of success during passes before attempting a shot.
ching fundamentals in practice is stressed offense when the final shot was attempted
so players can respond automatically and after taking four to five passes and less 2. We always try to use the overhead
naturally in a game, free to concentrate on than ten dribbles. pass instead of the bounce pass
game strategy. Furthermore, the percentage of “success” when feeding the low post position.
Drills used in practice cover as many fun- from the perimeter and inside areas was
damentals as possible and are the forerun- significantly higher after over-head passes 3. We always try to use from four to
ners of what we are trying to teach. In were made versus those attempted after a five passes before attempting a shot
general, no system will be successful bounce pass. The number of bounce pas- from the perimeter and from one to
unless the players are well grounded in the ses used was significantly less compared two passes when inside.
fundamentals and execute them properly to chest and over-head passes. Thus, the
and quickly so that they seem to be instinc- results of the present study helped valida- 4. The utilization of the dribble:
tive. A researcher once conducted a study te what we were already doing and were a. We try to take no more than ten
to determine the influence of selected critically important in the planning of our dribbles before attempting a shot.
playing variables in maximizing the suc- future programs. We have a need to handle the ball in
D.8
D.10 D.12
3. Timing: We like to use a guard GENERAL MOTION RULES 11. Recognize potential areas or seams
interchange to help with the flow and 1. All players, screeners, cutters, and for passing angles or possible
timing of these sets. the ball handler must read the penetration.
defense and react.
4. Roles: We teach our players the 12. Anytime a passer feeds the low post,
importance of being 2. Players must be unpredictable and he must move away from his position
interchangeable in their roles. never make the same cut twice in and relocate.
succession. They should always be
5. Shot: We develop shooting abilities in motion, thus making them difficult 13. If the defense looks to switch when
under pressure. Execution is critical. to guard. screened, the offense must react so
the screener will become the cutter.
6. Without the ball: We teach our 3. The players closest to the middle of
players how to cut, screen, and move the floor are the primary screeners. DEFINING VARIOUS
without the ball. Players have to use SCREENS AND CUTS
the “V” cut and learn how to get open, 4. The players farthest from the center
so the offense can flow smoothly. of the floor initially cut to the basket. DOWN SCREEN
The screener screens toward the
7. With the ball: The man with the ball 5. Players set-up all screens and cuts basket, allowing the cutter to move
must be reading the defender playing with a “V” cut away from the ball. directly up toward the ball. Our screener
him. takes his man into the lane one or two
6. All screeners should set screens steps and then moves over to screen.
8. Count of two: We want any player with their back completely to the ball The cutter, first and foremost, faces the
receiving the ball at any position on so that they are wide and do not basket and takes his man two or three
the court to immediately face the allow the defense to play through on steps beyond the screen then cuts to
basket for a two-count. the line of the ball. come off the screen.
9. Concentrate: We want our players 7. No player should ever cut into an BACK SCREEN
concentrating on making cuts that occupied post area. The screener starts near the basket and
don’t take two of them into the same screens in the direction of the ball. This
position. Make hard, sharp cuts. 8. No two cutters should move in the usually results in two different direc-
same direction at the same time. tions off a back screen.
10. Teamwork: Help each other get open
by screening and unselfish play. 9. A player, particularly a big man, CROSS SCREEN
should always flash to the top of the The screener starts on one side of the
11. Conditioning: We devise drills that are circle. This creates floor balance lane and screens a teammate on the
conditioning the players, while teaching and is the best area of the floor for opposite side. In setting up a cross-
fundamentals at the same time. an entry pass to the low post. screen with our posts, the first thing we
tell the player is that at no time are they
12. Goals: We teach our players to set 10. No pass should be made to the baseline to set up below the box. Teaching the
realistic and attainable goals. unless someone is open for a shot. cutter to set his man up and come off
by Miograd Veskovic
SIMPLE
INDIVIDUAL
DRILLS
Miograd Veskovic currently coa- tant elements in shooting are ba-
ches Parma, the Division I Italian lance and quickness. The player
women’s team he helped guide to must control his body completely in
the Italian Cup in 2002. He pre- order to move quickly. This means
viously won three Yugoslavian that when first starting out, players
championships and three Cups must master the basic basketball
with the Hemofarm Vrsac team position from which they can start
and was Women’s Coach of the the action.
Year for three seasons. He coa-
ched the Yugoslavian National Your body must be balanced when
Women’s Cadet team to a bronze shooting the basketball. Balance is
medal, and with the Junior team critical to shooting because the
he won a silver medal at the FIBA power for a shot comes from your
European Championship. While legs, not your arms. Your legs are as
coaching the Senior Women’s Na- important as your arms in shooting
tional Team, he won two silver a jump shot because they generate
medals at the 1989 and 1991 FIBA the strength you need to shoot the
European Championships, and a ball. The shot starts all the way in
silver medal at the FIBA 1990 your toes and you must “uncoil”
World Championship. with a nice smooth rhythm from
your toes, ankles, knees, waist,
Basketball is one of the hardest ga- shoulder, elbow, wrist, and fingers.
mes to learn. The individual offensi- Whether you are a good jumper or
ve fundamentals serve as the basis not, you must get your legs into
of the game and must be learned in- your shot in order to shoot a consi-
stinctively in order to be a good stent jump shot.
player. Each coach has his own
personal teaching methods he uses First, your feet must be about shoul-
to help players achieve their full po- der width apart in order to give you
tential. I shall try to explain how I a solid base. Next, your “strong
teach some offensive technique by foot” (the foot on the side as your
looking closely at shooting. shooting hand) should be about a
half step ahead of the other. Finally,
In my opinion, the two most impor- your head should be centered. This
DEVELOP BALANCE
BY USING YOUR FEET
Balance: The player loads the wei-
ght on the left foot while unloading
of weight on right foot. Two-thirds
of the body weight is on left leg,
with one-third of body weight on ri-
D.2 D.7
ght leg (diagr. 1, 2 and 3).
PRINCIPLES
OF OFFENSE
by Stuart Manwaring
PRINCIPLES
Playing without the ball: most of the game is
played without the ball and so what a player
does without the ball is most important.
▼ Always move away from your defender
into an open space (be available for the
ball).
▼ Use peripheral vision to see your run, run, run (helps with timing also). allow for good spacing and to be able to
defender, the ball and the court to ▼ Basketball is a running game - i.e. one reverse the ball from side - to -side, and
make good decisions. foot on the floor at a time (in offense and to allow for a safety player out top.
▼ Move away from the ball, or away from defense). ▼ Keep it simple - basketball is a simple game.
you, or a teammate, to move into. ▼ Always play with legs flexed to have ▼ Teamwork is played by players without
▼ Always turn (pivot) to see the court and immediate power available. If you the ball. Communication is the key to all
the basket. straighten your legs, you will need to bend good teamwork. By leaving an area a
▼ Use change of direction to move into them again to move: this makes you player creates space for another player
space. Create good passing angles slow to react. to come into (with or without using a
with a change of direction. ▼ Play with your head in the middle of your screen).
▼ Use correct footwork. Point your foot body and keep it still. Do not swivel
where you want to move; step with your it from side to side to change your vision, PLAYING WITH THE BALL
right foot to go right and with your left instead open up your feet to see more. ▼ Receiving the ball going away from the
foot to go left. ▼ Pivoting is used in almost every basket, square up taking the ball to the hip
▼ Use a quick first and second step to basketball skill area of the free foot (the non-pivot foot),
beat an opponent, more important than ▼ Use good spacing (12-15 feet/4-5 ready to pass, dribble or shoot, in that
speed up and down the court. metres apart) to spread the order.
▼ Basketball is a movement game. We court to create space to move into. ▼ Receiving the ball going toward the
move in three ways - walk, run and sprint. ▼ Have good court balance (at least, two basket, square up taking the ball to the
Walk and then explode is better then players on each side of the court) to shoulder of the free foot (the non-pivot
the available space to get open and to make space (have them play 15 to 18 feet, or 3
good choices as to which of the available to 5 metres, apart).
spaces he should run into (diagr. 2). ▼ Players without the ball move to get
Stress: open within their area of the court by
▼ Moving away from the ball creates more reading the defense and moving to
space into which to move. spaces away from their defenders and
▼ Use correct footwork of pointing the foot using changes of direction (V-cuts).
where the player wants to go and step
with the left foot to go left and the right DRILL FIVE. 3-on-3 half court (across the
foot to go right. court - no dribble, no scoring). Now we
▼ Teach to pivot on the leading foot and start to teach teamwork between the D.11
to step with the other foot to change players playing without the ball (diagr. 3).
direction. Stress:
▼ Basketball is a game of angles and ▼ Teamwork starts with communication
requires changes of direction (do not run (one player calls the name of the other
back and forth in a straight line or run in player and initiates a movement toward
circles). the basket). This creates space for his
▼ Beat the defense with one step and a teammate to run into (use angles
change of direction. of movement).
▼ Move with hands up to protect space ▼ When flaring out wide use sharp angles
around the body and to be ready to catch of movement.
the ball. ▼ By using all of the available space to take
D.12
▼ Add squaring up to the basket in the the defense out wide and then beat him
correct way (always pivot to see the again on a backdoor cut (diagr. 4) or by
court and other players. using a curl cut to move back to the basket
▼ Use patience to pass the ball, making between the defender and the ball.
sure the receiver is moving into a space ▼ If on any movement the player reads
with a good passing angle away from his that his defender is out of a good
defense (never pass to a player standing defensive position, he should move
still - except in the low post position). back toward where he came from or to
another part of that side of the court to
DRILL THREE. 2-on-2 on a quarter of the court receive the ball.
(no dribble, add scoring). Now allow the ▼ Without this re-communication both
players to score, but only from within the lane players may not maintain good court
and from below the jump ball circle - encou- balance.
raging a lay-up. ▼ In this drill players learn that by leaving a
Emphasize: space they will create space for a
▼ Player without the ball tries to get open teammate to run into.
going toward the basket, working to get ▼ The player with the ball should look
between his defender and the ball. toward the basket and use peripheral
▼ Use of space and change of direction to vision to see both offensive teammates
create a backdoor cut to the basket. and their defenders to pass the ball to the
first open player away from his defender.
DRILLFOUR. 3-on-3 half court (across the court ▼ Players without the ball need to continue
- no dribble, no scoring). Now stress that it is to read the defense and move to spaces
important to have vision on all players to away from the defensive player and NOT
make good decisions: now they learn to play run to spots on the floor.
in positions and maintain spacing and court ▼ Stress getting open going to the basket
balance. as well as out wide.
▼ Three positions: the guard (level with the ▼ Do not let the players continually pass the
angle of the lane and halfway between ball away from the direction of the basket.
the three-point line and the mid court ▼ Use changes of movement (i.e. walk and
line) and the two wings on each side then explode) to beat their defender to a
(above the free-throw line and outside space. shooter shoots the ball ONLY in an open
the three-point line). ▼ Teach players to always be looking to space. If his defender, or another defensive
▼ Initially, these three positions will allow score and, if they do not get open inside player, gets to him, then he looks to make a
them to have good angles to pass the the lane, then they must move out to spa pass. The player who passes to him should
ball to players going toward basket. ce to be available for a pass (later for be cutting toward the basket and an open
Later, they may play in other positions. ball reversal). space for a pass or a rebound. In all shooting
▼ By learning to play in positions, they will situations there should be a shooter and a
start to understand the court balance DRILL SIX. 3-on-3 half court (across the court - rebounder. The third player must fill toward
and spacing. This means always having add scoring, add dribbling). Quickly build to the guard area at the top of the lane to be
a player on each side of the court and scoring, again within the lane and below the available for a pass outside and ready to play
not having two players run to the same circle to encourage a lay-up. Ensure that the defense on a turnover. Now the coach can
OFFENSIVE BASKETBALL:
AN ASSESSMENT
by Mike Katz
D.3
D.5
D.6
D.7
exploit defensive mistakes for easy The benefit of set plays for quick ba- This keeps the defensive team off ba-
scores. At the FIBA World Champion- skets allows for certain players to get lance.
ships, we saw that it also created nu- the ball where they can be most effec- It will be interesting to see how offen-
merous foul calls against the defensive tive. sive trends and patterns have shifted
team. This is important because it al- Post up situations or three-point shots at the upcoming Olympic Games.
lows you to run your side and end out- are created from well-executed plays The game of basketball is forever evol-
of-bounds plays, which tend to be less that are designed for this purpose. ving and the international game has
frequently scouted and are good sco- Plays that utilized ball screens, proven itself to be a trendsetter at all
ring opportunities. U.C.L.A. action, and small to big cross levels of basketball.
Many international teams run a form of screens were popular at the FIBA
shuffle action with up and baseline World Championships. The following are diagrams that ad-
staggered screens as their continuity dress the early attack in transition and
scheme. Argentina enjoyed great suc- An offensive structure, which involves may be of some aid for those coaches
cess with a form of flex offense, rejec- early continuity and quick shots allows looking to quickly move their team from
ting the basic pattern at opportune ti- a team to shift tempos as desired a fast break attack into a secondary of-
mes for open shots. within a game. fense.
SECONDARY PHASE
▼ If 4 does not receive an early pass
in transition, he moves over to the
ball side in a low-post position.
3 moves to middle of the court
to receive a pass from 2.
PUSH OPTION
1 keeps the dribble alive on the sideli-
ne, which is a signal for 2 to cut in the
lane near the baseline. At the same ti-
me, 3 comes to middle of the court to
receive a pass and then make a pass
to the weak side of the court (diagr. 6).
2 receives the reversal pass and his
options remain as indicated earlier.
(diagr. 7).
HOW TO BUILD
by Petar Skansi
A WELL-BALANCED
TEAM
Petar Skansi began his coaching career in 1973 with
Yugoplastika Split, the winners of the Yugoslavian
championship, Yugoslavian Cup, and the European Cup
in 1977. In 1978, he became the assistant coach of the
Yugoslavian National team. From 1980 to 1998, he coa-
ched different teams in Italy, including Pesaro (Cup of
Cups in 1983), Fabriano, Venice, Rome, Treviso (Italian
Championship in 1992). As head coach of the Croatian
National team, he won a silver medal at the 1992
Olympic Games. This past season, he coached Novo
Mesto, Slovenia. He has been an advisor and lecturer
of the FIBA Olympic Solidarity Program since 2000.
N.7
This player has similar characteristics as N.2 and N.3
(not necessarily a back-up, but he is a specialist).
N.8
Back-up player to N.4 and N.5. He is a strong reboun-
der, a good offensive player (for example: against zone
defenses). In all probability, he needs to gain more
game experience.
DEFENDING
THE PICK-AND-ROLL
by Laszlo Ratgeber
offensive players, thus making the job of the down from the high post area to protect the
defenders away from the ball easier. lane and cover X5, if this offensive player
rolls to the basket after the pick. X2 slides to
STAY the corner of the free-throw lane, and X1
When you apply this defensive option, good comes up to guard 1. If the ball is passed to
communication is of utmost importance. After 4, who came out of the high post position,
2 has received the ball and 4 starts moving to each defender recovers on his own offensi-
the screen, X4 must warn X2 to take up a posi- ve player (diagr. 21, 22, and 23).
tion parallel to the baseline before the pick is
D.20 completed. To make this kind of communica- BACK SCREEN
tion effective, the players need to shout a 1 has the ball in the middle of the court. 5
harsh order (a word such as “now”) or a num- comes out of the high post position and makes
ber (“two,” “three”) that is used exclusively in a back screen for 1. X1 must force 1 to the
this situation (diagr. 14 and 15). baseline and then X1 and X5 double team 1
Let’s examine now this case: 3 receives the (diagr. 24). If 1 passes the ball outside to 5, who
ball from 1 and 4 comes out to make a pick. rolled out after the pick, we then have two
If 3 penetrates towards the baseline, X3 fol- options:
low him and X4 helps out. The most impor- ▼ X5 jumps out and recovers on 5.
tant thing for X4 is to move and set himself in
a way that 3 could not make the first easy ▼ We make a switch: X4, who guarded
pass. The only option left would be to pass 4 near the corner of the free-throw
to 2. When the ball is received by 2, we can lane, jumps on 5, and X5 covers 4
easily recover (diagr. 16, 17 and 18). (diagr. 25 and 26).
D.21
If 3 is passive, everyone should stay on their
assigned offensive player. The above mentioned defensive options on
the pick-and-roll, however, cannot be
CROSS SCREEN applied automatically. It is very important to
Now I would like to analyze the defense to know the characteristics of your team. We
be used against the cross screen. 1 passes must choose the defensive option that suits
the ball to 2, while 5 is going to pick 3. X5 our players’ individual skills and physical
stays high over 5, while X3 chases 3, staying abilities, in order to create a team that can
low and parallel to the baseline (diagr. 19 defend the pick-and-roll effectively. It is not
and 20). enough to only examine the problems ari-
In this case, 3 receives the ball in the corner sing from defending the pick-and-roll. It is
and 5, after the pick in the lane, comes out as important to adapt to the style of the
and picks for 3 again. X3 and X5 then trap 3 opponent and to the characteristics of their
D.22
in the corner. If the pass comes out of the players!
trap and 3 passes the ball to 2, X4 slides For instance, against teams with players who
are good on dribbling penetration, but not so
good as outside shooters the “push out defen-
se” can be an outstanding weapon.
Against teams having no real big or physi-
cally strong players in the post-reducing the
need to strongly control the lane-but with
good shooting power forwards (the 4 posi-
tion), the switching option is a proven defen-
sive scheme.
We must also consider another important
factor when we apply a certain defensive
D.23 D.25 option. Namely: the score. If our team has
fallen behind, it is important to make a steal
or force a turnover as soon as possible.
Applying a passive defense on the pick-and-
roll does not help. Therefore, we must use
an aggressive defense. For example, we
must employ the double team or else chan-
nel the offensive player to a certain area of
the court, so we can trap him there. The lat-
ter option can be applied, too, when we
want to prevent the opponent from making a
pick-and-roll. Forcing the offensive player to
D.26
use his weak hand, we channel him into a
D.24
corridor and force him to make a turnover.
ZONE DEFENSE
D.1
D.2
by Phil Martelli
D.9
D.5 D.13
D.6 D.10
D.7 D.11
PASS FROM ONE SIDE OF THE COURT the offensive player in the corner. ▼ X4 and X5 stay in the three-second lane
TO THE OTHER AND TO THE WING ▼ X2 sprints in the middle of the (diagr. 11).
A. Pass from the wing to the opposite three-second lane.
corner ▼ X3 guards the wing with the ball. COVERAGE OF THE DRIBBLER
▼ X2 sprints to guard the offensive player ▼ X1 slides to the corner of the free-throw A. If the offensive player has the ball in the cen-
with the ball in the corner. lane, and replaces X3. tral part of the court and dribbles to the wing:
▼ X4 guards the low post on the ball side. ▼ X5 stays in the lane (diagr. 10). ▼ X1 guards him aggressively and makes
▼ X5 guards the entire basket area. physical contact or else jumps in his path
▼ X3 slides on the corner of the free-throw C. Pass from the wing to the center of the (diagr.12).
area. court
▼ X1 slides in the three-second lane (diagr. ▼ X3 guards the offensive player with the B. If the offensive player in the corner goes
8 and 9). ball in the middle of the floor. out dribbling from this position towards the
▼ X1 sets him outside the left corner of the mid-court:
B. Pass from the corner to the wing on the free-throw lane. ▼ X1 guards him aggressively, and tries
same side ▼ X2 sets himself on the right corner of the to keep him from leaving that area,
▼ X4 slides up in between the low post and free-throw lane. making a strong contact (diag. 13).
PAGE 34 | 08 2004 | FIBA ASSIST MAGAZINE
COACHES - PSYCHOLOGY AND MOTIVATION
BASKETBALL SUCCESS:
GENES
ARE
THE KEY
part i
by Jonathan Niednagel
Bird is arguably the best player in dinary giftedness in hand-eye coordi- your mind for just one minute.
NBA history. nation-enabling him to adeptly shoot, I’m not suggesting you believe the
What is it about Dirk Nowitzki that pass, and handle the ball. If Einstein correlation I just made, but only that
has enabled this 7-footer to be so was endowed with off-the-court you grasp what I am claiming.
agile and a deft shooter, cinching his genius, then just maybe Stockton and “If” it were true, what would be the
NBA stardom? Let’s begin with the Bird inherited on-court brilliance. implications of such a genetic pheno-
Bird and Stockton comparisons. menon?
As we head further into the 21st cen-
Neither superstar was particularly tury, is there any rational explanation If we chose to consider off-the-court
athletic, nor could they jump or run by for why athletes perform as they do- (or field) implications, such as those
NBA standards. especially those who don’t seem to dealing with family members or work
Bird was a big, slow, white guy who have all the physical tools or special associates, or educating children, or
could barely get off the floor. In the athleticism? For nearly thirty years, I even understanding why government
world’s supreme basketball league, have been painstakingly attempting to leaders do what they do, we could fill
where athleticism usually accompa- answer this confounding, but highly many pages.
nies the greatest players, how did intriguing question. For the sake of this article, we’ll limit
these two overwhelmingly defy the Along the way, I’ve also researched our focus to sports-especially basket-
odds? why people do what they do off the ball.
Let’s bring it closer to home by com- court (or field) of play.
paring the two former All-Stars to Consider this possibility.
you. Yes, you. By the latter half of the 1970s, I knew If there were 16 different inborn desi-
What is your height? Perhaps you are I was onto something significant. I gns (with inherent and specific men-
close to John Stockton’s size, around had already begun to witness a corre- tal, motor and spatial skills) found in
6 feet - m.1,82, or less likely, you are lation between certain personality athletes around the globe, and each
closer to the 6’9” - m. 2.04 of Larry traits in people and specific physical athlete had only one of these designs,
Bird. Either way, do you believe it skills. The renowned Swiss psychia- how would this impact sports? To
would have been possible for you to trist Carl Jung had originally identi- save you some time and/or mental
achieve their NBA success, given a fied personality characteristics such energy, perhaps, I will answer my
similar upbringing and background? as extraversion and introversion, but question. I slowly discovered over
Or, could any man on the planet, with he made no connection between them many years of study that particular
similar size to either Stockton or Bird and motor skills. inborn designs (of the possible 16)
have done the same? Just what made Simply stated, I found that certain were best at specific sports and even
Larry and John so special? How “types” of people sharing similar at certain positions within each sport!
could they possibly have achieved mental characteristics with others
their greatness? also shared similar physical and even It wasn’t long before I realized that
spatial abilities. certain DNA-constructed designs
Do you realize there are many basket- Initially it seemed far too improbable (which I describe as “Brain Types”)
ball players around the world who and unorthodox for such a connec- excelled at golf, others in tennis, soc-
can dribble, rebound, and even shoot tion, but I skeptically continued my cer, auto or motor-cycle racing, snow
better than these two guys once did, research, part of which was coaching skiing, basketball, and so on, whereas
and yet do not make it to the profes- more than fifty youth teams over a other Brain Types had neither the
sional level? How does this make decade. mental nor physical abilities to master
sense? What this effort revealed to me was various of these sports-regardless of
that each child (and adult) must be their physical size or even level of
Let’s consider some matters that vir- born with some sort of individual and athleticism.
tually all of us should know about specific genetic bent-actually regula- Can you fathom that?
Stockton and Bird. ting both mental and motor skills-and
These two obviously developed a that these designs were limited in In addition, certain inborn Types were
keen interest in hoops. number! best at specific positions or functions
Early in life, they put in lengthy prac- This empirical pattern also demon- within their sport, such as serving in
tice and received some decent strated that certain groups of people tennis, putting in golf, batting in base-
instruction, and watched others play. shared similar inborn mental and phy- ball, and passing, shooting, or ball
Yet, so did a lot of the rest of us, but sical aspects with others, indepen- handling in basketball.
we never attained the basketball dent of race, religion or ethnicity. Some Brain Types were much better
expertise of these two. In other words, people in different than others at point guard.
parts of the neighborhood, city, or My initial research led me to believe
Perhaps you are now guessing that even world for that matter, could that each person was born with a
maybe they were born with some share the same genetic design regu- specific design that regulated both
paranormal superiority. lating specific mental and motor skil- mental and physical skills, and that
Maybe Stockton was blessed with x- ls. these innate traits would cause him or
ray vision, along the lines of her to naturally succeed, or struggle,
Superman. And maybe Bird inherited Now that I’ve introduced this radical in life’s various ventures-on and off
some of this too, along with extraor- finding, please contemplate this in the court.
PAGE 36 | 08 2004 | FIBA ASSIST MAGAZINE
FIBA EUROPE
COACHES - NATIONAL COACHES ASSOCIATIONS
BOOKS, VIDEOS,
AND DVDS FOCUSED
ON THE FASTBREAK
In this section, we introduce the latest books, videos, CDs, and
other tools that are primarily aimed at coaches, but certainly
useful for all of our readers. Please send your suggestions and
comments about our basketball-related media for review in
this section.
by Raffaele Imbrogno
TABLE 1
Championship NATT DIFF PTS FG% FT% TO PF
WC 1998 81.6 71.5 44.7 65.8 13.7 21.3
WC 2002 91.1 9.5 83.6 44.6 73.2 14.2 23.2
EC U18 2000 80.0 69.1 45.3 70.7 14.9 20.8
EC U18 2002 89.4 9.4 75.9 43.3 68.1 14.2 20.8
Legend: NATT (number of attacks) = FGA2+FGA3+FTA/2+TO; DIFF - difference; PTS - points per game; FG % (field goal per-
centage) = (FGM2 + FGM3)/(FGA2 + FGA3); FT% (free-throw percentage) = FTM/FTA; TO - turnovers; PF - personal fouls
D.3 D.4
CHARACTERISTICS OF THE GAMES DURING Data were collected in the following way.
WHICH THE OFFICIALS’ MOVEMENTS WERE TRACKED A SVHS video camera was fastened to the ceiling of a
The movements of Slovenian officials were tracked during sports hall above each side circle.
two games of the 1.A Slovenian Basketball League Play-off Each video camera covered one half of the playing court.
in the 2002/2003 season. These two video cameras and two co-ordinated SVHS video
The first game between the teams of Slovan Ljubljana and recorders recorded both games.
Pivovarna Lasko was officiated by two officials.
The second game between the same two teams was offi- Both video recordings were then computerised.
ciated by three officials. Both games were officiated by four They were digitized using special software and merged in a
FIBA referees, two of them officiated the first game, and uniform digital record.
one of them officiated the second game together with two An operator then used the SAGIT software to track the offi-
new officials (table 2). cials’ movements.
The data show that the games do not differ greatly in terms
Quite similar are the data regarding the time an official moved (at
various speeds) during a game (table 4). The official in a two-
man crew spent 85.1 minutes of the game moving (94.9 % of the
total time), and rested for 4.5 minutes (5.1 % of the total time).
The same applies also to the time of movement in all the three
speed categories of run.
RIGHT
OR WRONG?
QUESTIONS
1. While A4 is dribbling in, team A’s front court and near
the center line, A3 commits a 3-second violation. Shall
the resulting throw-in be administered at the sideline
line near to center line?
Lars Haue-Pedersen is Director of the Swiss/UK consulting tegy). At the same time, individual companies’ products have
group, TSE Consulting (www.tseconsulting.com), one of the lea- become more interchangeable and with an increasing imitation
ding providers of consulting and training services to the interna- in most sectors, the profit margins of many consumer products
tional sports world. He is an associate professor in sports eco- are shrinking. Moreover, because of the changes among con-
nomics at the Copenhagen Business School and he lectures in sumers and the difficulty for companies in reaching these con-
sports management and marketing at various European universi- sumers, the customer acquisition costs are rising.
ties.
So if this is all bad news for the companies/brands, what should
INTRODUCTION be done about it? Two inter-related keywords are in play: relation-
Revenues from sponsors are important to every sports organiza- ships and loyalty. Creating relationships is becoming the key
tion-big or small, local or international. Moreover, it can be expec- instrument in the marketing efforts of many brands, because the
ted that with a continuing decline in revenues from television, the establishment of a relationship between the brand and the consu-
importance of sponsorship as a source of income for sports orga- mer is a way to create loyalty between the consumer and the
nizations will increase over the coming years. At the same time, brand.
sports sponsorship is changing quite dramatically at this time and So how should one create a relationship? Well, the trick is to
so is the focus of the sponsors. move the brands upwards in terms of differentiation and pricing.
This article will seek to provide a brief overview of these changes As shown in fig. 1, the price of a product will increase with the
as well as provide some advice for sports organizations on how to differentiation and if a product or a brand can get to the final
adjust to these changes. stage where it actually provides an experience to the consumer,
then a strong relation can be built and loyalty established.
THE CHANGING MARKET
New technologies and the increase of options within all areas Sport and sports sponsorships can play an important role in the
have provided consumers with the power. The consumers hold process of adding experience to a brand and that is why many
the cards now: in general, they are better informed, better brands are now adjusting the way that they use sponsorship
educated, and they can afford more. Moreover, they (we!) are within the marketing mix.
unconvinced of advantages of the products advertised and the
subsequent information overload leads to increased “zapping” SPONSORSHIP IS CHANGING
in every aspect. It has become very difficult for companies to Sponsorship is traditionally defined as “an investment in an acti-
reach consumers. At the same time, today’s consumers con- vity, in return for access to the exploitable commercial potential
stantly seek new challenges and want to explore new hori- associated with that activity.” That concept is still valid, but it is
zons. the way that the commercial potential is being exploited that
These trends point to the fact that the loyalty between consumers seems to be changing.
and companies or brands is getting weaker and it is becoming
more difficult for the companies/brands to reach the consumers A) TRADITIONAL APPROACH
and to maintain relations with them. Traditionally, sponsorship has been used as a tool to build aware-
ness and increase the image of a brand. It has served as a new
These changes in the market have consequently led to changes and different instrument, yet still integrated into the communica-
in corporate marketing. A much wider choice of communication tions mix with classic advertising, PR, sales promotion, and direct
and distribution channels are now available (multi-channel stra- marketing.
B) NEW APPROACH
The core element of the new approach for sponsors is that the
focus is not on the needs of the brand but on answering consu-
mer needs. As described earlier, one of the main objectives for a
brand today is that it must build relationships with consumers in
order to create build loyalty. Today’s brands must add value to
their consumers and sponsorship offers a unique opportunity for
brands to do something for the consumers that they really care
about.
It can often be difficult for sponsors to find just the right event that
provides this authentic link between event and consumers. That
is the reason why many of the brands involved is this consumer-
centric sponsorship start to create events/rights instead of buying
events/rights and this is a trend that will probably grow steadily
over the coming years.
Life after
a sport career
by Guro Johnsen
Guro Johnsen previously worked as the program that Adecco is ready and willing to sporting career at an advanced age
Marketing Director for the National assist athletes, helping them make the tran- makes their integration into the labor
Olympic Committee in Norway. She began sition as smoothly as possible from their market more difficult, especially when
with Adecco Norway in December 2000 as careers in sport to their new professional one considers that many are short on
Director for Public Relations and business life. educational qualifications.
Communication, Sponsoring and Business
Development. She works now with WHY ATHLETES? By the time an athlete has reached the
Adecco’s Department of Corporate Social Through “day-to-day” business, our staff age of 30, the need for a secure income
Responsibility. met many athletes who were worried about is stronger than ever, but by then there is
their future. As a Forbes 500 company and often neither a pension nor a sponsor
Competitive sport requires such a huge the global leader in human resources solu- left. Few professional sportspeople earn
personal investment that athletes often for- tions, it was natural for Adecco to take the so much money that they do not need a
get about their professional future after the athletes’ problem seriously. further income after their sporting career
completion of their sporting career. In 2000, has ended.
Adecco decided to start a career program We also know from experience that ath-
for athletes and recently signed an agree- letes in general have much longer spor- In 2000, we decided to address this criti-
ment with FIBA to start developing this pro- ting careers than in the past. Many of cal problem by launching a career pro-
gram together. them have relatively few educational gram for athletes in different countries.
qualifications and little work experience Our goal was to help athletes avoid the
WHY SPORT? outside the world of sport. worst-case scenario of retiring from their
Adecco is an organization genuinely intere- sports career without any business plan
sted in sport and has chosen it as one of its The fact that many athletes finish their for the future.
most important communication channels.
EXPECTATION IN 5-10 YEARS ▼ Being able to perform at a superior The program will expand to other countries
We are living in a changing world, where level in the face of high in late 2004 and early 2005.
everything is evolving constantly and the expectations; Our goal is to begin slowly at first, assisting
development of technology is occurring ▼ Having the mental strength to focus a small number of players. As time passes,
faster then ever before. The world we only on oneself before an important the number of athletes involved will hope-
live in seems smaller than a few years championship or game; fully increase. The program will be tailored
ago, and people are travelling and ▼ Having the ability to prioritize specifically to meet the needs of different
moving much more swiftly from country effectively; players, but in general, the program will
to country and continent to continent. ▼ Daring to take a risk and utilize look like this:
new principles for training;
In a professional environment, as in a ▼ Recovering after injury; ▼ The first step is a transition career
sporting environment, it is important to ▼ Having the right focus and timing. seminar offering psychological
be prepared for the future, to be ready support in conducting self-analysis.
for the next “game.” Those who are best These are skills that will also set players These first steps include the
prepared will be the ones with the grea- in good stead for future life outside the preparation of self-candidature
test chance for success. sporting arena. These are also skills that tools such as the CV, presentation
make former players attractive candida- letter, and role interview.
Are basketball players prepared? Do tes for employers. It does not mean, ▼ The second step includes a personal
they know what will be expected from however, that the former athlete will analysis encompassing motivation,
them in five years to be able to reach start at the top echelon of the company. skills, training needed, financial
their goal, to have the job of their The company will also ask for other needs, geographical mobility,
dreams? Have they mapped out the skil- important skills, such as competencies and availability.
ls they need to develop and found people and education. ▼ The third step is time spent defining
who can help them reach their goals? the athlete’s professional profile,
When first preparing a CV, do not forget objectives, and necessary training.
CHOOSE THE BOSS BEFORE THE SALARY to visualize these skills - and everything A personal development plan is
In addition to choosing a job, another else that has been learned from the developed and practice interview
important point is to also choose a good basketball arena - that will also give an sessions are staged to prepare the
boss. This is especially important when advantage in the post-sporting career. athlete for the business environment.
an athlete chooses his first job. Don’t let ▼ The fourth step is a helping hand
salary be the first priority when making THE 24-HOUR BASKETBALL PLAYER towards employment. The candidate
this decision. Professional life is similar The goal of the agreement between is enrolled in training courses
to the sporting life in that a good boss, Adecco and FIBA is to put the focus on and thus presented to the Adecco
like a good coach, is a motivator, a per- the basketball player and how they can branches in the geographic area
son who is genuinely interested in their have a life outside the arena when their they are interested in. They are
employee’s development. Experience sport career has ended. They are not introduced to Adecco clients at the
has shown that successful athletes are being asked to stop giving total focus to relevant branches and registered on
often the athletes who have been clo- their sport, but since there are plenty of the Adecco candidate database.
sely followed by their coach. hours in the day when they are not Ongoing individual monitoring then
playing a game or training, time should begins.
Perhaps this first job is not the one that be set aside and spent on planning for
yields the highest salary, but in the long the future. ON YOUR MARK, GET SET, GO!
term, it will be the best investment if the Whatever is done, however the prepara-
boss has your best interests in mind. As in Our program will help prepare for their tion takes place, the message is the
basketball, where the player’s best coach business future by giving: same to the athlete as he ventures into
was the one who instructed, nurtured, ▼ Career development support the business world as the one a basket-
and guided, so too in the business world, and counselling; ball coach gives every day to his players:
the best boss is the one who will do the ▼ Education support and advice train hard, and train now!
same, helping the former athlete develop ▼ Networking skills and points
the all-important skills necessary to suc- of contact; ADECCO
ceed in the new business environment. ▼ Direction in the marketing of Adecco S.A. is a Forbes 500 company and
athletes’ and coaches’ competencies the global leader in HR Solutions. The
VISUALIZE THE SKILLS ▼ Job searching tools; Adecco Group network connects 600,000
When applying for a job, it is always ▼ Direction in mapping a total set of associates with business clients each day
important to visualize one’s skills and top sport people’s competencies through its network of 28,000 employees
experiences. We know that the skills ▼ Direction in how to visualize and more than 5,800 offices in 68 territories
that companies often look for are the competencies. around the world. Registered in
same skills needed to succeed in the Switzerland, and managed by a multinatio-
sporting arena. THE FIBA-ADECCO PROGRAM nal team with expertise in markets span-
The FIBA-Adecco program will begin ning the globe, the Adecco Group delivers
To be a good basketball player, there are implementation in the coming months, star- an unparalleled range of flexible staffing
key skills one must possess: ting initially in Spain, Italy, Slovenia, and career resources to corporate clients
▼ Putting in enough hours training; Denmark, Sweden, Norway, and France. and qualified associates.
PAGE 50 | 08 2004 | FIBA ASSIST MAGAZINE
SPORT MARKETING AND MANAGEMENT
by Marek Palus
Marek Palus, former Commissioner of The League increased the level of orga-
the Polish Basketball League, since nization of games, established a set of
2000 is President of the Polish regulations on the transfer of players,
Basketball Federation. In 2001, he was disciplinary affairs, and issuing of licen-
appointed President of the FIBA-Europe ses. Both organizations signed very
Legal and Eligibility Commission and is favorable contracts with public TV and
also a member of the same world - attracted a recognized sponsor. The
commission. League changed its name to the LECH
Basket League (after one of the most
The cooperation between clubs and popular beer brands in Poland) for three
federations, both on international and years.
national level, is one of the key issues After three years, both parties decided
that create the image of national to improve the model of cooperation
basketball. Depending on how these substantially and fully adjust the system
relations are managed, it can be either to the Polish law.
positively stimulating or else it can
generate serious trouble. Each Polish Federation must receive
special permission from the State for
I. HISTORY world. This is easier to achieve when the organization of professional compe-
The clubs have made numerous efforts you operate as a unique business entity. titions. The Federation, once granted
to create something of their own inside On 17th April 1997, 11 clubs signed the approval from the State, can transfer
the Federation, but eventually they founding act of the new company. Two the full authorization received to
came to the conclusion that clubs’ orga- months later, the League and the another entity, but with the right to
nization should be independent. The Federation signed their first three-year represent the sport on an international
clubs eventually decided to establish a agreement. The new legal entity, now level as well as manage all disciplinary
limited liability company and the known as the Polish Basketball League, issues.
Federation accepted this solution. was now in charge of the organization
of the top championships in Poland First of all, we changed the legal form of
There were two main reasons for the (except for managing referees and the company and established a joint
Federation to take this position. First of making disciplinary decisions) and stock company where the Federation
all, members of the Board of the Polish received the right to negotiate TV and took the majority of the shares.
Basketball Federation agreed that clubs sponsorship contracts. Granting the League almost full auto-
have to be somehow involved in the pro- nomy, the Federation left itself the role
cess of making decisions concerning Our initiative was the first undertaking of creating its own direction for deve-
their own activities. Secondly, one of to lay grounds for professional sports in lopment.
our main goals was the creation of new Poland. The new organization had a
strategic alliances with the business hard, but a successful starting period. In February 2000, the Federation recei-
FIBA ASSIST MAGAZINE | 08 2004 | PAGE 51
SPORT MARKETING AND MANAGEMENT
BASKETBALL AND
TELEVISION IN
NEW ZEALAND
by David Crocker
where healthy sponsorship and TV pre- and the Tall Blacks made the final of the broker a joint arrangement with the
sence went hand in hand, its slumber team category at the national sporting network rivals for their debut season in the
through the ‘90s seemed unshakable. awards. Australian NBL - live coverage and a
It was a chicken and egg situation. With But that was just the start of the ride. After weekly magazine show on SKY, replays on
inconsistent sponsorships, basketball disposing of Hungary 4-1 in a televised TVNZ.
struggled to find the cash to secure regu- home series in April 2002, they embarked Television New Zealand quickly learned
lar TV time. on a pre-championship tour of Europe that they could not rest on their laurels. When
Without broadcast exposure, sponsors included a victory over titleholders the Tall Blacks hosted the Czech Republic
saw limited opportunities to leverage their Yugoslavia in Germany. in a three-test series in June 2003, they
financial investment. By the time the Tall Blacks arrived, the chose to delay their coverage into a late
With the Tall Blacks unable to establish public had a hint that something special night time slot ... and were inundated with
any kind of international program, the was in the wind. Their victory over 1998 complaints from fans demanding a friend-
national league stood as NZ basketball’s runners-up Russia in their opening pool lier mid-evening schedule.
greatest asset, yet it was consigned to off- game confirmed that hunch. Still, TVNZ have become more proactive in
off-peak time slots (if at all) on television. As most of the country’s media scrambled leveraging their investment in basketball.
About this time, a couple of things combi- to cover this breaking story, TVNZ were They screen games on their second chan-
ned to elevate basketball up the shopping already right there with a front row seat. nel - TV2 - with its “neighbourhood” theme
list of government-owned broadcaster They had made the commitment to carry and younger demographic, and sent a
TVNZ. First of all, with Australian already world championship games live in a popu- busload of celebrities into the small coun-
guaranteed a berth as host nation, both lar morning time spot. While the decision try town of Te Awamutu to promote their
the New Zealand men’s and women’s would not have made any money, they first televised NBL game of the season
teams gained entry into the 2000 Sydney provided drama as good as any they between the Waikato Titans and
Olympics would have hoped for from their regular Wellington Saints.
TVNZ had won telecast rights to the scheduling. When the Australian networks dragged
Games, but with the arrival of rival chan- By the time they reached the semis again- their heels in covering the Oceania men’s
nels in both free-to-air and pay TV formats, st Yugoslavia, they had an audience of series between the Tall Blacks and the
it had lost its grip on many of the other 750,000 back home, not bad for a nation of Boomers, TVNZ sent their own crew
major sporting codes it had in its stable for just four million people. across the Tasman Sea to bolster the pro-
so long. “These television viewing figures are in duction. Although games were still shown
Former Tall Black guard Chris Simpson, the league of such tremendously popular late at night back home (mainly due to a
who had moved into the sports marketing sporting events as TV ONE’s live coverage two-hour difference in time zones), Aussie
business, was trying to secure finance for of the Bledisloe Cup and Rugby World Cup, fans had to wait two days for a replay of
the Olympic campaign. In a bid to attract a New Zealand winning the America’s Cup the first encounter.
sponsor, he brokered a deal with TVNZ [sailing] in 1995 and the opening ceremony Increased interest has not just impacted
that gave it exclusive rights to the Tall for the Olympics,” announced TVNZ Head sports production departments. It has also
Blacks, Tall Ferns and national league for of Production and Sport, Denis Harvey. prompted newsrooms to hire credible
three years. The team was inundated with messages basketball identities like former Tall Blacks
At the time, it was a godsend to New of support from home, sports stores sold Brendon Pongia and Chris Tupu as pre-
Zealand basketball and set the foundation out of basketballs and when the national senters in their own right.
for another boom period in the sport’s sporting trophies were handed out in When we began remodeling BBNZ, we
development. But for Basketball New February 2003, Baldwin retained his coa- put a premium on raising the sport’s
Zealand those TV rights were also crucial ching title. The Tall Blacks were named media profile as a means of increasing
to any marketing strategy his organisation team of the year and also took out the its marketing value. While events of the
undertook. supreme honour - the Halberg Award. past three years have only helped that
The ensuing three years saw Kiwi basket- Rather than compare basketball to New process, he doesn’t feel he has hit pay
ball fans climb from zeroes to heroes. Both Zealand’s other major sports (but minority dirt yet.
teams finished one place off the bottom of codes on a world scale), I liken it to soft-
the pile at Sydney, with the men, especial- ball, where the Black Sox are world cham- The recent visit of FIBA’s Head of
ly, showing they weren’t far off the pace pions, but have been unable to secure the Television Paul Stimpson provided the
with a little more international experience. TV exposure to leverage their game com- New Zealand broadcasters with important
With new coach Tab Baldwin at the helm, mercially. production values and technical informa-
the Tall Blacks took that step up the fol- The day after his players received the tion to further enhance the excellent qua-
lowing year when they stunned Olympic “Halberg”, I was renegotiating the con- lity work that is produced by the New
semifinalists Australia to qualify for the tract with TVNZ ... and pay-TV rivals SKY. Zealand networks.
2002 world championships. New Zealand While SKY offered far better promotion
had only ever beaten their trans Tasman and production benefits, Basketball New With a presence assured at the 2004
rivals once before in 33 meetings. Zealand opted to stay with TVNZ, their Olympics (both men and women), the FIBA
Because TVNZ were committed to cove- guaranteed offering greater value in spon- Men’s World Championships and the
ring the three-test series, the New sorship packages. Commonwealth Games in 2006, and a bid
Zealand public witnessed one of their At one point, I had both parties at the table for the 2010 FIBA men’s world tournament
country’s greatest sporting upsets live and a solution encompassing the best of under way, there is still plenty of potential
from their sofas. Perhaps as a result, both worlds seemed possible. With an left in basketball as a TV spectacle in New
Baldwin was named Coach of the Year accurate groundwork we were enabled to Zealand.
PAGE 54 | 08 2004 | FIBA ASSIST MAGAZINE
FIBA RESEARCH AND STUDY CENTRE
BASKETBALL
by Aldo Vitale
TESTS: ONLY
THE BEST SURVIVE
You can’t play the game without a basketball, but how defect or noticeable exterior change allowed. The valve has
does a new basketball actually receive FIBA approval? to show no leakage when inserted with the inflating needle
This is a simple question that has a more complex, scien- 100 times before and after heat storage.”
tific answer than you might expect.
The FIBA Basketball Approval Program has been establi- This is just the beginning of the rigorous TÜV basketballs
shed between FIBA and TÜV, one of the world’s leading tests. In order to receive FIBA approval, basketballs have to
test institutes, which appraises, tests, and certifies techni- undergo the following tests.
cal equipment and products according to international
quality standards. REBOUND HEIGHT AND REFLECTION OF THE BASKETBALL
TÜV Rheinland Group in Cologne, Germany, has been in The internal pressure of the balls will be increased until the
operation for more than 130 years and has over 8,000 rebound height from a drop height of 1800 mm is at least 1300
employees in more than 40 countries. TÜV mm/-100mm (reference pressure). The test is
works closely with FIBA on the performed on a plane surface with a mass
basketball approval program, of more than one ton. The rebound
which consists of a series of height has to be measured with
very precise technical appropriate testing equipment
tests. The ultimate goal and has to be registered.
of the program is to
ensure that all BALL GEOMETRY
basketballs bearing Circumference and
the FIBA logo are geometrical accuracy
products of the of all testing samples
highest quality. are measured at
reference pressure.
“The testing Circumference
program for shall not be less
basketballs is than 749 mm and
valid for two not more than 780
sizes-size 6 mm.
and size 7-and
two different WEIGHT
categories OF THE
designated by BASKETBALL
the colors black The mass of the ball
and green”, said that is ready for play
Mr. Volker Kron of will be determined in all
TÜV. “The surface test samples. It must be
material must be free of between 567 g and 650 g.
heavy metals and AZO
colors, toxic materials, and FATIGUE STRENGTH
materials that can cause an The test is performed
allergic reaction. Also, in a with one ball and a
heat storage test of seven ball-shooting machine.
days at 70 degrees At the beginning of the
Celsius, there must be no fatigue test, the ball
FIBA ASSIST MAGAZINE | 08 2004 | PAGE 55
FIBA RESEARCH AND STUDY CENTRE
HEAT-STORAGE TEST
This test is only performed on Category 1 basketballs
applying for the FIBA- license in “black.”
Two balls at reference pressure will be stored for seven
days at a temperature of 70 degrees Celsius. Afterwards
there must be no noticeable exterior change, defect of the
valve, or seams. The ball geometry will also be measured
again at reference pressure.
STRUCTURAL
INSTABILITY
by Horacio Pila
feet and knees, and curvature of the verte- tionary bikes, elliptical machines, oversized When we work on bending and extension of
bral column contributed to many injuries. “Swiss” stability balls, and “wobble boards.” the knee, we limit movement to 45°.
However, we also noticed that in the players As soon as we start to notice the signs and We also add dietary component to the reha-
with normal body structures, the signs and symptoms of knee pain, it is necessary to bilitation for about 15 to 20 days, with B vita-
symptoms of fatigue appeared were respon- decrease all training by 50%. Practice ses- mins (10,000 units per day) and we make sure
sible for injury. sions are limited to 10 minutes. that the carbohydrate intake is increased to
With the premise that a total recovery requi- Twice a day, the player must perform resi- 70% of the diet for 7 to 10 days.
res complete rest, something that was diffi- stance exercise to stimulate the red muscle
cult due to the demands of the coaches and fibers. When we started practice for the 2003 Pre-
competition, we started to use different To do so, continue to use rehabilitation items, Olympic Tournament, the following players
methodologies of recovery in order to bring such as the oversized Swiss balls or wobble on the Argentinean Senior Men’s National
about healing, while preventing an aggrava- boards. team showed symptoms of muscular fatigue:
tion of the injury. We normally work on the extensor and flexor Andres Nocioni, Leandro Palladino, Emanuel
For some, recovery entailed complete rest muscles of the knee with isometric contrac- Ginobili, Alejandro Montechia, Leonardo
from activity, while in other cases, we intro- tions at 40% of the maximum strength. Gutierrez, Federico Kamerich, and Fabricio
duced specific conditioning work. Both Each exercise is performed for 4 to 6 Oberto.
these methods lasted a period of 20 to 25 seconds for 30 repetitions, with an interval of For these players, we applied the aforemen-
days. In the first case, we worked on re-con- 15 seconds. The player should feel a “bur- tioned techniques and obtained excellent
ditioning the injured players, while in the ning” in the muscle. results.
second case the players took part in regular
conditioning work and also continued to
practice regularly on the court.
Fatigue is a main cause of many knee inju-
ries.
Therefore, beginning supervised strengthe-
ning exercises as soon as possible after a
knee injury is diagnosed will help speed
recovery.
Physical therapy can help train the muscles
around the kneecap to pull evenly in all direc-
tions, keeping the kneecap in normal align-
ment.
The real key in helping the knee recover full
range of motion is relative rest. This means
staying away from activities that put excessi-
ve pressure on the knee, while being aggres-
sive in strengthening the knee so the knee-
cap will track properly.
Athletes should do stretching and strengthe-
ning exercises with workouts focusing on
the knee for at least 30 minutes and combi-
ned this with a knee-friendly cardiovascular
workout.
Although the knee may be weak, it is gene-
rally strong enough to handle mild stretching
and slow movements. Working to restore
early range of motion may help reduce any
swelling and stiffness, and increase healing
time.
Rehabilitation progresses into strengthening
exercises that focus on the quadriceps and
hamstrings-the main stabilizing muscles for
the knee. Gradually increase the amount of
weight as the leg muscles get stronger.
Strengthening exercises require dedication
because results often take quite some time
and knee pain may come back.
Once the muscles of the injured leg are about
as strong as the uninjured leg, the focus of
rehabilitation turns to increasing coordina-
tion.
Physical therapy can become activity orien-
ted as the athlete regains the ability to
perform complicated movements, using sta-
INTERVAL
by Mohamed Habib
Cherif
TRAINING
Mohamed Habib Cherif is the National Technical Director running continuously in practice does little to improve
of the Tunisian Basketball Federation and a FIBA-Africa endurance, therefore long jogs should be eliminated from
Expert. He is a regular lecturer at ISEPP, the Institute training and replaced by a large quantity of exercises in
Ksar-Said. order to improve specific endurance, which is based upon
interval training on a basketball court.
The idea behind interval training is relatively simple: Take
DISTANCES TRAVELLED DURING an aerobic workout and spice it up with a tough but short
A GAME ACCORDING TO POSITION period - called, appropriately, an interval - of challenging
intensity.
Then bring it back down for a “recovery period” and do it
Guards: 3500 m -> 6104 m all over again.
Forwards: 4500 m -> 5632 m This basic template can be modified for levels of fitness
Pivots: 5552 m -> 5711 m ranging from virtual beginner to professional athlete.
As you will see, interval training enables the athlete to
improve the work load by interspersing heavy bouts of fast
MOST FREQUENT LENGTH OF PLAYING TIME = 11” TO 20” running with recovery periods of slower jogging.
▼ 91% of playing time involved exertion of less than In an interval workout, the athlete runs hard over a set
1 minute. distance and then follows this with a period of easy jog-
▼ Breaks in exertion are slightly longer than time ging. During the run, lactic acid is produced and a state of
spent active. oxygen debt is reached. During the interval (recovery), the
▼ Most frequent length of play is 0 to 20 seconds, heart and lungs are still stimulated as they try to pay back
representing almost 51% of playing time. the debt by supplying oxygen to help break down the lacta-
tes. The stresses put upon the body by the fast running
LEVEL OF EXERTION cause an adaptation that strengthens the heart muscles,
3 seconds of very extreme exertion. improves oxygen uptake, and prepares the athlete for the
8 seconds of moderately extreme exertion. rigors of basketball.
11 seconds recuperation. All this leads to improved performance, in particular within
the cardiovascular system.
INTERRUPTIONS TO THE GAME Training sessions should be created that closely mimic
actual playing conditions. In a given situation, short, vigo-
Nature Frequency Average duration rous exercises can therefore be proposed along the lines of
(seconds) 5/5, 10/10, 15/15 and 20/40 stressing that in basketball, there
is no point going beyond 15/15 which allows all types of
Personal fouls 42 27 offensive and defensive moves to be reviewed, e.g.: slide
steps, pivots, blocking, pressing, sprints, accelerations and
Loss of ball 19 5 jumps.
Substituting players 9 20
Travelling 6-7 4 It is reasonable to start with a total duration of around 20
minutes, with the aim of extending this towards a maximum
Time-outs 5-6 57 duration of 45 minutes.
Misc. 4 45
We recommend 4 to 8 separate sets followed by 1, 1.30, or
2 minute breaks.
INTERVALS: IMPROVING FITNESS LEVELS AND PERFORMANCE
All the research, tests, and the direct observation of games This type of session should be carried out at least twice a
have led us to introduce the concept of physical training week, with or without the ball, but preferably the latter.
based upon endurance. It is high time it were noted that Using the ball slows movement and reduces efficiency.
This type of session is particularly suited to young players weeks would especially have the effect of shifting the
within the framework of technical training with psycholo- aerobic/anaerobic transition zone with an improvement in
gical aims. the region of 20 to 30%.
For general physical training it is advisable to carry out These methods are suited to any player under the indivi-
runs of a maximum length of between 30 and 60 minutes at dual instruction of his coach.
an intensity of 60 to 70% of VO2 max, using major muscle
groups. These forms of exercise are suited to short-term use
(approximately two weeks) before recommencing group
Exercising at between 60 and 65% of VO2 max for several training.
PATELLA
by Jay Sabol TENDONITIS
Jay Sabol is assistant trainer - strenght and WHO GETS PATELLA TENDONITIS? ting factor. Here are some more causes:
conditioning coach of the Miami Heat of the Anyone that participates in an activity that
NBA. requires jumping or plyometric movements ▼ Fallen arches or over foot pronation,
such as basketball can expect to get tendo- flat feet.
DEFINITION nitis if they don’t maintain a degree of flexi- ▼ Tight hamstring and quadriceps
Patella tendonitis can be described as the bility and strength. Patella tendonitis is not muscles.
inflammation of the tendon between the limited to just basketball; people often get it ▼ Weak quadriceps muscles.
patella (knee cap) and the tibial tubercle from tennis, volleyball, hiking and walking. ▼ Patella tracking problems
(shin bone). This inflammation occurs do to or malalignment.
repeated stress on the patella tendon. The WHAT CAUSES PATELLA TENDONITIS?
base of the kneecap or inferior pole of the Many are the causes, although repeated TREATMENT
patella is where one will feel pain. jumping would be the number one contribu- See a physician!
STRETCHING
One should warm up, break a sweat then
stretch the hamstrings, gluteus muscles,
quadriceps muscles and the muscles of the
lower leg. These stretches are important
because tight muscles provide increased
resistance and stress on the tendon. With
increased flexibility one should begin to feel
a decrease in pain.
▼ Quad Stretch.
▼ Hamstring Stretch.
▼ Gluteus Stretch.
▼ Calf Stretch.
MINI-BASKEBALL
by Inaki Refoyo
TRAINING
AND COMPETITION
SESSIONS
Inaki Refoyo is a professor at the
Spanish Institute of Physical Education
(INEF) of Madrid. He is a master at the
top level of coaching in the Spanish
Basketball Federation. He has written
several articles about basketball and
conditioning.
When you plan a practice session, you ▼ Identifiying your purposes and goals At the same time, we have to consider long
must divide it into three specific parts: you want to achieve will depend on enough active rest exercises to helo the
your starting evaluation. children recover. These active pauses can
▼ Starting part: Development of body ▼ Setting goals is based on real consist of less intense or less complex
coordination and of the main factor, chances to achieve them. exercises, all designed to help children to
“the ball,” for example. ▼ Duration. Determine how much time relax.
▼ Principal part: Development of basic you think you will need to achieve
components of basketball through your goals (even in years). There is a distinct series of factors that
planned play. Competitions and ▼ Regular checks. It is important to must be considered when planning this
games with even and odd numbers check throughout the year to see if you phase of practice:
of players. are on track to achieving your goals. ▼ Choice of the content/s.
▼ Final part: We reserve this section to (fundamental/s) we want to train.
practice plays, to familiarize TRAINING SESSION PARTS ▼ The sequence of these contents.
youngsters with the ball, and for rest. The training session is the smallest unit in ▼ The physical and mental difficulty of
planning for the year. These training ses- each work or exercise.
PLANNING sions are divided into three principal parts: ▼ The ideal vs. actual chance of
PRINCIPLE achieving goals for the session.
The plan is the starting point, an analysis of FIRST PART
what you hope to do in the session, with In this part, we focus on the general warm- FINAL PART
clear steps on how you hope to achieve up. This will include both physical and This part of practice starts once the chil-
those goals. mental training. Obviously, the duration dren’s physiological and mental calmness
depends on the overall time you have for is restored. Now they have to get ready for
Don’t forget that many variables will enter in the training session. the next set of demanding exercises. It is
during the actual carryng out of the plan, Nevertheless, we can include simple acti- important to teach to the children to achie-
including competitiion and rival teams. vities in this part that we will further deve- ve self-control when they are superexci-
lop in the principal part of the workout. ted.
You do not have to follow every step of your Don’t forget that children are not “smaller In this part, it is also suitable for the chil-
plan. Understand that flexible organization, adults.” Compared to adults, their metabo- dren to learn to assimilate and to rationali-
where revision, adaptation, and adjust- lism and physical characteristics are total- ze what they have learned. This is achie-
ments, can be very effective tools that will ly different. vable through questions posed by the trai-
allow you to achieve your goals. ner or coach to the children. Asking the
PRINCIPAL PART children what they have achieved and
Depending on your targets, you will have to This is the most important part in terms of how they expect to make improvements
structure your material and human resour- content and time. In this part, the contents will help them understand their personal
ces in order to achieve them. previously planned according to the gene- role in making progress.
ral program of work are developed. One of the most typical mistakes tea-
SOME CONSIDERATIONS TO KEEP MIND Nevertheless, you have to consider that chers/instructors make is to consider
IN PLANNING YOUR SESSIONS the children’s attention capacity and phy- improvements have been made without
When establishing a plan, keep the fol- sical motivation are not endless, so that it’s alerting children to that fact. It is surprising
lowing factors in mind: best to perform the most important work of how children view their progress or lack
▼ Starting evaluation of all the elements, the session at the beginning of the practi- of. Asking children what they think about
which can match with your planning ce, a time when they are physically and achieving particular goals helps to enhan-
(tools, people, etc.) mentally fresh. ce their value.
▼ Material ▼ Physiological
▼ Real conditions
▼ Player’s state
play
CAMPS AND CLINICS IN THE U.S.
with us We are glad that the magazine is helping further your interest
I coach a youth level team and firmly believe in basketball funda- in sport marketing. Basketball needs top coaches as well as ef-
mentals. I would like to know if you could help me finding a list of ficient executives. To contact the authors, write to:
summer basketball camps and coaching clinics in the United Sta-
tes. I am very interested in watching how the players and the coa- Prof. William A. Sutton
ches work on game basics, as well on the latest offensive and de-
Associate Director & Professor
fensive sets used at the high school and university level.
Jeremy Arnold, London, U.K. DeVos Sport Business Management Program
College of Business Administration
The United States is the virtual kingdom of the summer camps and University of Central Florida
clinics. Let’s first go over the coaching clinics. There are so many P.O. Box 161400, Orlando, FL 32816-1400, USA
clinics, with the majority held from April to June. Additional ses-
sions are held in September, and the beginning of October. Some of wsutton@bus.ufc.edu
the top clinics include the Ed Janka Clinics (www.ccbonline.com),
organized in collaboration with NIKE. The largest to date was held Mr. Craig Thomson
in Las Vegas in May with over 4,000 coaches in attendance. Other Jazz Entertainment
very good clinics are the Tunica and Biloxi Clinics, which are held
25 St.Mark’s Crescent, Regents Park
in Florida and organized by Coach Glenn Wilkes Sr. (www.basket-
ballsbest.com). London NW1 7TU - U.K.
The summer basketball camps are usually run from the end of May ct@jazz-entertainment.com
through August. This is a big business and just about every major
high school, college, and NBA team, from the East to the West coa- Mr. Paul Blake
st, organize their own summer basketball camps. If you are intere-
sted in a particular team, you can go to the team’s Internet site. Newcastle Eagles Basketball Club
There are also companies or individuals, who organize summer Telewest Arena, Arena Way
camps. The most well-known, and with the best teachers and de- Newcastle upon Tyne NE4 7NA - U.K.
monstrators (Hubie Brown, Mike Krzyzewski, Jim Calhoun, Isiah paul.blake@virgin.net
Thomas, Michael Jordan have worked there in the past) are the Fi-
ve-Star Camps (www.fivestarbbcamps.com). Another excellent AGAIN ON SUBSCRIPTIONS
camp is the Kevin Eastman Camp-he worked last summer with Car- We continue to receive requests from all over the world from
melo Anthony and LeBron James-and his Internet site is readers who want to subscribe to FIBA Assist Magazine. As
www.kebccamps. we wrote some issues ago, we are still working on this project.
You can find also many other camps and clinics sites by going to We are still mapping out plans and will make an announcement
www.bbhighway.com. on this matter in the near future. Thank you, in any case, for
your requests and continued support.
...AND NOW, MARKETING
I had the occasion to read the past issues of FIBA Assist. I am cur-
rently studying sports marketing, with hopes of one day becoming
Editorial Office: Cantelli Editore, V. Saliceto 22/E, 40013
a team executive, possibly with a basketball team. I recently had Castelmaggiore (BO), Italy
occasion to go to the FIBA Internet site, and I found three very inte- Tel.+39-051-6328813- Fax +39-051-6328815
resting articles on sport marketing. Editor-in-Chief: GIORGIO GANDOLFI
The first, in issue 1, was written by William Sutton. The second, E-mail: fibaassist@cantelli.net
written by Craig Thompson and Ems Magnus, appeared in issue 2, Note: Readers who wish to send technical or non-techni-
while the third by Paul Blake, was in issue 5. Would be so kind to let cal articles are kindly requested to read the information in
me know, if it is possible, how can I contact these marketing ex- the box INVITATION TO THE READERS on page 4 (or onli-
perts? ne at www.fiba.com).
Josè Cardoso, Barcelona, Spain
PAGE 66 | 08 2004 | FIBA ASSIST MAGAZINE