SAYEH

RIVAZFAR
TERRIE MEYN 2017
2017 ATHENA
ATHENA YOUNG
LEADERSHIP PROFESSIONAL
AWARD LEADERSHIP
RECIPIENT AWARD
RECIPIENT

THE ATHENA
The ATHENA
LEADERSHIP
Leadership Model, identifies
MODEL
eight distinct attributes that
are reflective of women’s
contributions to leadership:

34th Annual
living authentically,
learning constantly,
advocating fiercely,
acting courageously, CANANDAIGUA
fostering collaboration,

AT H E N A
building relationships,
giving back and celebrating.
These personal traits
that are more intuitive
to women, and combined Leadership
with the strongest aspects Awards Program
of traditional leadership —
taking risks, assertiveness, 2018
hard work — prepare women
to be successful leaders
in the 21st century. Advertising supplement to the
Daily Messenger for November 11, 2018

RELATIONSHIPS
Collaboration
Courageous

The ATHENA Foundation

FIERCE AUTHENTIC supports, develops and
Celebration SELF honors women leaders;
Acts

ADVOCACY

& Joy
inspiring women to achieve
their full potential and
GIVING Learning creating balance in
BACK leadership worldwide.
2
ATHENA Leadership Awards Supplement • November 11, 2018

ab
34th ANNUAL
PAST ATHENA Leadership Awards Dinner
ATHENA LEADERSHIP November 16, 2018
AWARD RECIPIENTS Finger Lakes Community College Student Center
Cocktails 5:30 - 9:00 pm • Dinner & Program 6:30 pm
2017 2007 1995
Terrie Meyn Barbara Fuge Gail Love 2018 ATHENA LEADERSHIP NOMINEES
2016 2006 1994 Nancy Alderman Stelnyk • Cathy Canarvis
Ann Scheetz Janet E. Tenreiro Judith Stewart Marjorie “Marge” Donhauser • Alice C. Haskins • Tracy Janczak
Debi E. Jones • Mary A. Krause • Catherine Sciarratta
2015 2005 1993 Jill Werth • Constance White
Lauren Kolb Rhoda Childs Linda
Farchione 2018 ATHENA YPLA NOMINEES
2014 2004 Tina Bloom • Melissa Buchanan
Deborah Wilbur Marci Diehl Hawks
Jennie M. Erdle • Lindsay M. Loiacono
2013 2003 1992 Wanda Martinez-Johncox • Katherine Purbeck
Stephanie Karen Joyce Ezrow
SPONSORS
Kunes Davison Blazey 1991 FOUNDING SPONSOR: Randall Farnsworth Auto Group
2012 2002 Linda Welch ab
Sharon Gullo Deborah 1990 DIAMOND SPONSORS:
2011 Weymouth Kay James Canandaigua National Bank & Trust • Five Star Bank • Pinnacle North
ab
Barbara G. 2001 1989
Risser Valerie Knob- Lois RECEPTION SPONSOR: Fuller Funeral Home, Inc.
ab
2010 lauch Kozlowski
Lynne Erdle 2000 1988 PLATINUM SPONSORS:
Chrisanntha Construction Corporation • Friends of Brian Kolb
2009 Lauren Dixon Gail Messenger Post Media/Daily Messenger
Ginny Clark 1999 Herman UR Medicine Thompson Health
Gail O’Brien 1987 ab
2009
Margaret & 1998 Barb Nelson GOLD SPONSORS:
Randy Farn- Sharon Pepper 1986 Bridges For Brain Injury • Bristol Mountain Resort
Canandaigua Federal Credit Union #16176
sworth 1997 Tarry Shipley
Canandaigua Insurance Agency • Constellation Brands
2008 Teresa Hall 1985 F. G. Rayburn Mason Contractors, Inc.
Deborah M. 1996 Diane Reed Finger Lakes Community College • IDI Billing Solutions
Denome Ellen Polimeni Main Street Munchkins • Sessler • The Friend Team
Wegmans Food Pharmacy & Market Café

PAST CANANDAIGUA ATHENA LEADERSHIP
AWARD RECIPIENTS
share their personal views on leadership
Ellen Polimeni Ann Scheetz
ELLEN POLIMENI
Mayor of the City of Canandaigua and Former
Assistant Principal Canandaigua Middle School
1996 ATHENA Leadership Award recipient
Let’s get it done! Let us get it done. Leadership style is
related to the way you are raised and your moral compass.
I was raised in a large family, and as the eldest, I was left
to get siblings to pitch in and get whatever the task done
— especially chores.
As an adult I have never subscribed to a one-size-fits-all
leadership style. All leaders operate differently and have
certain traits or passions that help them lead or coach.
Getting buy-in to an idea or concept from advocates and
supporters of the idea, takes over and you join-in and work
with them to make it happen. One of my passions has been
parks — Kershaw, Lagoon, Lakefront, Jefferson, Baker,
Adelaide, Sonnenberg, Northeast, the Pier, Atwater Skate
Park, and Dog Park. You name it, I cannot think of a park
where I have not championed a cause or a change. And
I cannot think of one of the changes that didn’t involve
residents and organizations helping make it happen.
When we had Kershaw Park redone back in the 1990’s,
we held focus groups regarding what people wanted it to
include and look like. Up to the time the focus groups met,
we were going to put steel wrap (like the pier) along the
water edge. Residents came out and said “no” we want to
keep the rocks — “the rocks are important to Kershaw.”
After consulting with the engineers we were able to keep
the rocks. Also as a result of the focus groups we had many
people come forward with donations and funded several
aspects of the park (noted on the plaques on the bath
house). In the end we created our beautiful Kershaw Park.
Leadership truly becomes a “Let’s get it done!” scenario.
By Laurel Wemett | Freelance Writer
Lauren Kolb Lauren Dixon
ANN SCHEETZ
Executive Director, Ontario ARC
2016 ATHENA Leadership Award recipient
“We often learn great lessons in simple and everyday
ways.” Pearl S. Buck
Early in my career I learned a valuable lesson. The
importance of listening to all points of view to create
the best solution for those involved. As a leader, the
importance of listening then having the courage to make
difficult decisions is one of the cornerstones for success.
I’ll share a brief story about an individual I supported early
in my career who couldn’t tie her shoes. I made it my goal
to assist her in learning this simple task, and one day it
finally happened! Being young and overenthusiastic, I
was very proud of her and myself. Shortly after I saw her
wearing sneakers with Velcro tabs! When I asked her
mother why that was, her reply was sincere and to the
point. It was simply easier and less stressful for her, her
daughter and their morning routine. I never considered
what was important to them.
This was a humbling experience and a valuable lesson.
What I thought was so important clearly was not what this
family needed at the time. I didn’t ask the right questions,
I thought I knew what was best. I have tried to remember
this lesson throughout my 34 years at Ontario ARC. A
leader who listens and can appreciate different points of
view and adapt, is a leader people will trust and follow. I
hope I have never stopped listening to the needs of the
people we support, their families and our staff.
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ATHENA Leadership Award Supplement - November 15,
2009
ATHENA Leadership Awards Supplement • November 11, 2018
Barbara Risser
LAUREN KOLB
SVP Senior Wealth Advisor
Tompkins Financial Advisors
2015 ATHENA Leadership Award recipient
I have been in the financial services industry for over a
decade and have come to understand a lot of interesting
concepts; certainly about the business, but more so about
people. I’ve discovered that people want to conduct
business with people whom they trust. That is it. End
of story. I believe leaders are ultimately held to the
same standard. It is the sole quality that long-lasting
relationships are built upon, whether personally or
professionally in nature.
Webster’s Dictionary defines trust as “a firm belief in
the reliability, truth, ability, or strength of someone or
something.” So, when I think of what defines a leader, I
think of someone who is trusted; someone who is unafraid
of championing their people and as a result, gets things
done! Earning trust and finding innovative ways to help
people succeed is harder than it sounds, which is why
Servant Leadership is so effective [and rare]. What and
who is a Servant Leader? I first heard of the concept while
attaining my undergraduate degree at Roberts Wesleyan
College. Robert Greenleaf coined the phrase in his essay
in 1970, “A servant-leader focuses primarily on the
growth and well-being of people and the communities to
which they belong. While traditional leadership generally
involves the accumulation and exercise of power by one
at the ‘top of the pyramid,’ servant leadership is different.
The servant-leader shares power, puts the needs of others
first and helps people develop and perform as highly as
possible.” To me, Servant Leadership is not only something
to celebrate; it is something that ought to be shared.
At the end of the day, I believe that a leader, who serves,
inspires others to do the same. A leader, who is agile, gets
things done. Personally, I aspire to be both in every way
I can!
4 ATHENA Leadership Awards Supplement • November 11, 2018
LAUREN DIXON
CEO & Owner, Dixon Schwabl Advertising, Inc.
2000 ATHENA Leadership Award recipient
Ever since my days as captain of the high school
cheerleading team, I’ve had a passion for recognizing
people’s unique gifts and giving them opportunity to
shine. Gathering people together and bringing out the
best in them, individually and collectively: To me, that’s
leadership.
It’s like putting the pieces of a puzzle together to create
synergy and collaboration where the sum of the team’s
power surpasses that of each individual player’s talents.
My leadership skills were tested in a life-changing
way when the roof of our building collapsed during a
monumental snowstorm in 2001. We lost everything.
What heavy materials, snow and ice didn’t smash, water
from the sprinkler system ruined. This included our
agency’s entire body of work samples and portfolio pieces.
It was devastating, soul-crushing really, and took every
ounce of grit to stay positive, clear-headed and strong, and
lead our team through the next four months of round-the-
clock restoration and rebuilding. But we did it. We made
it happen.
BARBARA RISSER
President Emeritus, Finger Lakes Community College
President of the Board of Directors of Ontario ARC
2011 ATHENA Leadership Award recipient
These are what you might call “guiding principles” I figured it out before I did too much damage.
that I’ve figured out about leadership over the years. Know what hill you’ll die on. As I mentioned earlier,
Leadership is about both substance and style. If you lots of times, you just have to let things go ... in the
only have one and not the other, you will not be whole scheme of things they aren’t that important.
an effective leader. Have you ever known someone Even though you might have done it differently and
who was all style and no substance? Of course, if you secretly can’t help but think your way is better, just
think about it you’ll realize that it also doesn’t work let it go. The more you do this, the more you’ll figure
to be all substance and no style. Let’s face it, those out that … hey … other people have good ideas that
people are just plain dull. You have to have both to work, too.
make it work.
But here’s the important part. Know what hill you’ll
Know your blind spots and work to address them. die on. Sometimes you can’t just let it go. Sometimes
This is hard because if it’s a blind spot, by definition you have to make hard, unpopular decisions, simply
you don’t know it’s there. Talk to trusted friends and because you know in your heart that it’s the right
mentors — let them help you. Everyone has blind thing to do. When your personal integrity is at stake,
spots and they can really undermine you. you have to be willing to make the hard decision,
So, what’s my blind spot (or at least one that I’ve explain why, and live with the consequences. Know
figured out)? That’s my next guiding principal … what hill you’ll die on.
often it’s more important to nurture the relationship Always make new mistakes. It sounds simple, but it’s
than to prove you are right. Be willing to just let it much harder to accomplish than you might think.
go. For a long time, this was my blind spot but luckily

TERRIE MEYN
2017 Canandaigua ATHENA Leadership Award
“A leader is someone who provides support as well as direction
and makes sure that the needed resources are available.”
By Laurel Wemett | Freelance Writer
Occasionally, a leadership role may be thrust upon someone.
When Terrie Meyn was fresh out of college she was hired as a
physical therapist at the Lancaster Osteopathic Hospital in
Lancaster, Pennsylvania. Almost immediately, the Central
New York native was promoted when the head of the physical
therapy department went on medical leave. Meyn, one of four
new hires, was singled out and offered the job. Looking back, she
was both “brave and foolish enough” to accept said Meyn with
characteristic good humor.
That was just the beginning of what has been an outstanding
career in the health and human service field. Fast forward to 2017
when Meyn received the ATHENA Leadership Award based
on her demonstrated performance as a leader, not only in her
professional career, but in her community, and in her support for
the advancement and leadership of women.
Receiving the ATHENA Award was both “humbling and moving
because the others nominated were very deserving,” said Meyn.
“At the same time it is self-affirming; I was able to accomplish
something of consequence. But nobody gets anywhere alone as
I said at the award ceremony; the award belongs to everyone I
work with at Happiness House, CP Rochester and Rochester
Rehabilitation.” People she knew well and casual acquaintances
reached out to her with congratulations. Her husband Charles was
especially proud of the recognition. As it happened it was a “banner year” in the Meyn
household when he received “The North Star Award” from Constellation Brands where
he works.
Meyn has worked for 20 years at Happiness House, a private, non-profit health and human
service organization which offers educational, therapeutic, recreational, residential and
family support programs and services for children and adults with and without disabilities
in the Finger Lakes region. She has gradually moved up the ladder from the position of
therapist, to coordinator, supervisor, director, COO and now VP of Strategic Initiatives
of Happiness House/Finger Lakes Cerebral Palsy, Inc., CP Rochester, and Rochester
Rehabilitation. These three organizations now work collaboratively under one parent
corporation to provide services for nearly 7,000 individuals and families in the greater
Rochester and Finger Lakes regions since Meyn took on her current position in January
2018.
Accountability and hard work
Looking back on her upbringing, Meyn credits her parents with exemplifying leadership
and giving back. “Dad was a justice of the peace for many years; my mother was active
in the community.” The couple raised their seven children to be accountable, said their
middle child. “My parents didn’t expect perfection, but we had to get our chores done —
that sort of thing.” They encouraged their daughters to go to college so they would be more
5
ATHENA Leadership Awards Supplement • November 11, 2018
independent in their lives.
Meyn has continued to demonstrate such leadership qualities
to her own four children. She was a Girl Scout leader, sharing
responsibility for her daughter’s troop in Phelps with two other
women. Meyn found that scouting requirements focus on several
key leadership components: direction, guidance, humor, and role
modeling. She naturally supports all young people reaching their
full potential and has served as a school board member in the
Phelps-Clifton Springs School district and is currently on the
Wayne Finger Lakes BOCES School Board.
When asked, Meyn defines a leader as someone who “provides
support as well as direction and makes sure that the needed
resources are available.” She stresses accountability and hard work.
“Leadership is not only looking at something and coming up with
multiple solutions; it is being a cheerleader for others as they find
and implement solutions they have discovered. A leader has to
be able to take some risks and be able to adapt.” She underscores
the value of developing new ideas and being adaptable: “We can
take our ideas out for a date, to see how it goes” is her cautionary
saying, “but don’t marry it for awhile. We can make our final
commitment after re-tuning the idea for a while.”
One new idea that Meyn helped bring to fruition at Happiness
House over the past few years is providing affordable housing for those seeking greater
independence and security. “We have this property,” said Meyn of the large County
Road 30 location. “We developed a plan for affordable supportive housing and the Board
demonstrated its on-going support and commitment to the community by changing the
vision of the agency to include housing.” Once approved, she helped write the grants
to secure funding and construction got underway. Now the 20 residential community
apartments are deemed a success, having been open for three years, as well as eight
transition apartments that are set aside for individuals transitioning to live independently.
Two more buildings are in the planning stages with a $9 million project budget.
Meyn moves between Ontario and Monroe Counties, with three separate offices. She is
overseeing strategic projects such as the new Golisano Autism Center Rochester which
when complete in 2020 will support more than 10,000 people diagnosed with autism in
the Greater Rochester and surrounding areas.
The administrator is looking ahead and has already started cutting back on her time in
the office, now spending one day a week as a loving grandmother. And, once the Golisano
Autism Center Rochester opens, she may reduce her work week even further and have
more time for her gardening. “I am working my way out of work,” said Meyn.
Meyn would like to thank Mary Walsh Boatfield, CEO of Happiness House, CP Rochester and
Rochester Rehabilitation for her on-going support. Without this support Meyn’s opportunities for
leadership may have been very different.
6 2018 ATHENA LEADERSHIP AWARD NOMINEES
Nancy Alderman
Stelnyk
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Legal Assistant, Part-time,
Underberg & Kessler LLP
EDUCATION HISTORY: Rochester Business Institute,
some college courses (RIT, Catholic University)
IMMEDIATE FAMILY: Daughter Leigh Alderman
Langworthy, granddaughter, Lauren DeVoll
and Winston, my beloved dog.
Describe your top business and/or professional accomplishments. I had a business
education and made it my goal to acquire a “professional” attitude in my career. I’ve been
fortunate enough to work for large, professional companies. Early on I recognized my skills
of organization, ability to work under pressure, willingness to learn, communication,
teamwork, positive attitude, networking, and confidence. As a legal assistant in various
firms, I took on the role of valuable assistant to my supervisor by knowing the day-to-day
workings of the company and supporting that person in every way possible so they could
concentrate on their job. I was given many extra responsibilities, i.e., ordering company
cars, billing coordinator, special financial management for their clients, distributor
contract management, and assisting all departments. I became a valuable member of
the team.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. President of the Canandaigua YMCA. I was honored to be
asked to serve on the Board of Directors as a member, Secretary, Vice President and
President. I was the first woman President appointed to that position in 20 years.
My appointment has lead the way for many subsequent female Board Presidents. My
duties included attendance at the YMCA state and national conferences, learning the
leadership skills and the inner workings of the YMCA. During my tenure, I dealt with
sexual harassment issues for inappropriate behavior that was a hidden, unspoken issue
at that time. Involvement in the Capital Campaign for the initial expansion of the
YMCA, the annual Membership Campaign for scholarships, public speaking and the
daily minutia of problems at the YMCA. This leadership opportunity made me a strong
leader.
How have you demonstrated support for the advancement and leadership of women
in your profession. I have encouraged co-workers to apply for advanced positions
and overcome their insecurities of “can I do that job”? I have tried to be a role model
and encourage them to step out of their comfort zone and explore new avenues, have
strength, determination, with a positive attitude. I have rearranged my work schedule to
accommodate my coworkers’ schedule. I have been an advocate for young, professional
females who had self-doubt about advancing in a man’s world. I arranged for women
to network with others in their appropriate career field. Again, I had to stand up for
women’s rights of sexual harassment and inappropriate behavior that was affecting our
team of women. Personally, I have been a strong advocate for my daughter, supporting
her through college and career advancements.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. Leadership is vision, sharing with others, motivation, channeling
the energy and potential of the team, service, empathy, solving problems, creativity,
thoughtfulness, and an ability to look at different sides of problems. I have always been
one to step in and help. One learns by doing and taking risks. I’m a firm believer in
helping organizations by volunteering and encouraging others to do so. Nothing outside
of family is more important to me. Living in a community like Canandaigua gives you
inspiration to help! I’ve been involved with so many great institutions — Junior League
of Rochester, Sonnenberg Gardens, Granger Homestead, Thompson Health Guild,
YMCA and the Rotary Club of Canandaigua. Leadership is an attitude of encouraging
others to be all that they can and to make my life meaningful.
Cathy Canarvis
CURRENT POSITION: Executive Director,
The Coordinated Child Development Program, Inc.
EDUCATION HISTORY: BA in Early Childhood
Education, MS in Literacy Education
IMMEDIATE FAMILY: Husband Harold Canarvis,
son Nick and daughter Brandy
Describe your top business and/or professional accomplishments. My top professional
accomplishment is being the Executive Director of the Coordinated Child Development
Program (CCDP, Inc.). As an Early Childhood Educator, I also consider it a huge
achievement that CCDP, Inc. has been recognized for its great programs and services by
New York State Office of Child and Family Services.
As stated above, as Executive Director at Our Children’s Place, putting children first,
being compliant with regulations and motivated to take the next step in childhood
development is of upmost importance. In addition, being Pathway Accredited through
the Children’s Institute of Rochester validates our hard work. When I see children
smiling, laughing, learning new skills, talking and singing, and getting excited about
learning -— those are proud moments for me.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. Continuing the legacy of CCDP, Inc. by providing a safe,
happy place for children while their parents are working is the most meaningful role to
me. I want the parents to feel the same.
As a member of Canandaigua Kiwanis, I became an Advisor for the Kiwanis Kids two
years ago. The purpose of this club is to help school age children learn what good character
means and to develop leadership skills. The growth in the children’s leadership abilities
has inspired me. These children gained so much pride and confidence in themselves as
they participated in community outreach projects. Their enthusiasm and energy to be
the best people they can be gives me a sense of accomplishment that I added to their self
confidence and growth.
How have you demonstrated support for the advancement and leadership of women
in your profession. Two years ago, I began providing opportunities for new and veteran
staff to attend monthly nighttime professional development trainings. The trainings
include any topics that staff are interested in or on Director initiated concerns for staff
to improve upon. Providing continuous staff development strengthens our programs at
Our Children’s Place.
As the Executive Director, through strategic planning, I give staff the opportunities to seek
advancement in our programs. Staff that seek further education and show commitment
to the children deserve these opportunities and it helps strengthen the programs offered
at Our Children’s Place. Taking daily brain breaks from being the Executive Director and
spending time as a role model in the classroom while being engaged with the children
refreshes me and reminds me why I chose this profession.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. Being the leader of an early childhood organization, I can guide staff
to give their best to the children. This is how I combine my passion and vision for the
children in our care. Parents should trust that childcare staff are going to love, keep their
children safe and happy in their absence. With that peace of mind, they can do their
jobs without worry. I want children to leave Our Children’s Place ready to move on to
the next phase of their education excited about learning. As the leader, I want to inspire
our staff to be strong and to help create more leaders from within. Having a strong team
makes me a stronger leader; together we can achieve the best for the children.

YEARS of SERVICE
WORKING TOGETHER
By Laurel Wemett | Freelance Writer
Combine a more-than-100-year-old local
business, the Randall Farnsworth Auto
Group, with the Canandaigua Chamber
of Commerce who has also surpassed
the centenarian milestone. Then, add
to the team the collaborative efforts of
Professional Women of the Finger Lakes
who is made up of vibrant volunteers.
Top it all off with many dedicated
community volunteers, donors and
sponsors, and the result is a remarkable
34 years of the prestigious Canandaigua
ATHENA Leadership Awards and
nearly 10 years of the ATHENA Young
Professional Leadership Awards.
The ATHENA Award originated in
Lansing, Michigan where ATHENA
International was founded in the early
1980s. There, Martha Mertz aimed to
recognize women’s “silent” contributions
and to advocate for women to move into
leadership positions. General Motors became the program’s national
underwriter and 3,000 Oldsmobile dealers were encouraged to work with
their local Chambers of Commerce to sponsor an ATHENA Award.
In Canandaigua, Randy and Margaret Farnsworth, owners of two GM
dealerships, approached the Chamber of Commerce in 1984 to ask them
to take the lead in establishing the Canandaigua ATHENA Awards
program, making Canandaigua the first in New York State and the second
in the country to offer the award. The Chamber, in partnership with
the Professional Women of the Finger Lakes (formerly the Business and
Professional Women) presented its first ATHENA award at a breakfast
event in 1985 and in 2010 added the ATHENA Young Professional
Leadership Award.
One of the perks for the ATHENA leadership award recipient is an
opportunity to drive a brand-new GM vehicle for a month. “It was parked
right in front of the student center when I left the event,” remembers
Terrie Meyn, the 2017 ATHENA Leadership recipient. “It is very kind
and thoughtful of the Farnsworths to make the donation. I am confident
that the entire acknowledgement and celebration of the ATHENA
nomination and award makes each and every nominee feel heard, valued
and special.”
Proud moment
Over the years there have naturally been many lasting ATHENA
memories. When asked, Margaret Farnsworth said the proudest moment
was to welcome the ATHENA founder to Canandaigua.
“Martha Mertz, the founder of the ATHENA program, along with Lynn
Myers, her collaborator at General Motors, both came to Canandaigua in
7
ATHENA Leadership Awards Supplement • November 11, 2018
2004 to speak at our Annual ATHENA
Awards Dinner. They recognized our
community as the first in New York
State to offer this International award
in 1984 and praised us for our ATHENA
scholarship and ATHENA mentoring
programs. Randy and I were so proud to
host these two women who made this
international award program possible.”
Is ATHENA still relevant in 2018?
“This is our 34th year of celebrating the
achievements, community leadership
and mentoring efforts of women,” said
Farnsworth of the 2018 awards. “I
believe it is just as important today as it
was in 1984 to recognize and advocate
for women in all aspects of our society.
Although women have certainly made
strides, sexism remains a systemic
deterrent for women, especially in
positions of power and influence. Equal
pay for equal work has still not been achieved. The ATHENA program
not only highlights excellence, it promotes excellence and encourages
women to be empowered.”
Kudos for faithful sponsors and volunteers:
“We are fortunate to live in a community where so many give of their
time, talent and treasure to support numerous endeavors and projects,”
stresses Farnsworth. “The ATHENA program has benefited greatly from
the financial support of our local businesses. Their contributions have
allowed ATHENA to be self-sustaining and have also allowed the program
to continue its annual scholarships that are awarded to deserving young
women in high school and to women entering academia after raising a
family or making a career change later in life.”
The Farnworths point to Five-Star Bank as one such business that
deserves applause and appreciation. “Dave Case, the Regional President
at Five-Star, has been instrumental in Five-Star’s 18 years of sponsoring
the ATHENA program. We will recognize Five-Star at our annual dinner
on November 16, along with all the other businesses that have sponsored
this program for over 10 years. We owe them a debt of gratitude.”
“This program’s success is also dependent upon the volunteers who work
diligently on the Steering Committee, the members of the Professional
Women of The Finger Lakes who are responsible for the Silent Auction
and registration, the selection committee and the Canandaigua Chamber
of Commerce. Special recognition must be given to Elisha Everson,
manager of communications & events at the Chamber. She works
tirelessly to ensure that the program is successful and that the awards
dinner is seamless. Thank you, Elisha!”
8 2018 ATHENA LEADERSHIP AWARD NOMINEES
Marjorie Donhauser
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Nurse/Owner of
Donhauser Nursing Services
EDUCATION HISTORY: St. Aloyoius grades 1-6,
Griffith Institute and Central School grades 7-12,
St. Francis Hospital Nursing School Certified in
Hospice and Geriatrics Care
IMMEDIATE FAMILY: Mother Norie, Brothers
George, John, Rick and Ron
Describe your top business and/or professional accomplishments. I am most proud of
starting my own business, Donhauser Nursing Services, 30 years ago. When taking care
of a local doctor’s invalid wife, I saw there was a need for a new approach to nursing
home care, one that allowed patients to remain at home for as long as possible. I started
providing services such as bathing, meal preparation, laundry, housekeeping, grocery
shopping/errands, transportation to appointments, medication monitoring, assisting
with exercises and 24-hour respite care. My mission was to offer affordable services to
those less fortunate and having financial difficulties. I pride myself on treating people
with respect and dignity. I provided services to Ontario, Monroe, Yates and most of the
surrounding counties.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. I volunteer with many community organizations such as
Friends of Wood Library, Thompson Guild, Blue Star Mothers, Light Hill, and St. Mary’s
Church. I have been fortunate to serve as Secret Santa for Happiness House’s Traumatic
Brain Injuries Program for the last 15 years, purchasing 50 gifts each year for their holiday
party. Every year, I look forward to sending two to three families to Roseland Park. These
families have major medical expenses due to a sick child and this outing allows them to
put their troubles behind them for a day. In 2006, I used my stimulus check and other
monies to help bury the remains of an unknown woman. Following a proper burial, she
is now buried in Woodlawn Cemetery with a headstone marking her final resting place.
How have you demonstrated support for the advancement and leadership of women in
your profession. Most of the women I hire are single mothers or women aged 55 or older.
I understand the hiring difficulties that both groups face. Single mothers need flexible
work schedules and older women need to be reintroduced into the workforce. I personally
train my staff so they can provide the quality care that I expect. Professionalism means a
lot to me, especially when it comes to caring for the elderly. I am proud of my staff because
they are hard working, dedicated, caring and compassionate individuals. While working
as a nurse at Thompson Hospital, I strongly encouraged young women to pursue their
degrees in nursing. I was glad to be there for them as they continued their education.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. In my 50 years of nursing I have had many opportunities to teach and
supervise staff on the ongoing changes in care for the aging as well as the dying patient.
I work hard to be a role model, as these are our most vulnerable patients.
It’s so important for me to build a strong, compassionate and trusting relationship with
my patients and families to support them through this transition period. To help ease
their fears and burdens, I share my experience and knowledge, always letting them know
I understand and care.
As an active volunteer in many charitable organizations, I bring innovative ideas to the
discussion. I take the lead in recruiting volunteers to support much needed projects in
our community. We work together to make a difference.
Alice Haskins
CURRENT POSITION: Chief Correction Officer,
Ontario County Jail
EDUCATION HISTORY: BA, American Studies -
University of Pittsburgh; Graduate Studies, Criminal
Justice, University of Alabama; MA, Adult Learning,
Empire State College
IMMEDIATE FAMILY: Daughters Laura Hammond
and Jamie Cole (Dan)
Describe your top business and/or professional accomplishments. My appointment
as the first female local Correctional Administrator in NY State is by far one of my
top professional achievements. I remained the sole female administrator for 10 years. I
was privileged to participate in the development of the NY State Sheriffs’ Association
Accreditation Program which created rigorous standards for jail operation. Subsequently,
Ontario County became the first accredited facility in the state. I have completed
assessments of more than 15 jails across the state. Based on my statewide exposure, I
was tapped by the Department of Health to assist with HIV/AIDS programming for
correctional facilities, earning World Aids Day recognition in 2012. Teaching and
mentoring students as an adjunct instructor has tangent benefits as 10 of my current
officers are former students.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. The Chief Correction Officer has serious safety responsibilities
foremost to our community. Offenders present with serious mental illness, addiction
and Adverse Childhood Experiences. Developing a professional staff is essential; this
includes advanced training and wellness programming. Working to address issues before
the population comes to jail has been my leadership role as a founding member of The
Alternative to Incarceration Board and The Partnership for Ontario County, serving as
current Board Secretary and member of the Substance Abuse Prevention Coalition. The
Partnership sponsors Youth Court, the Child Advocacy Center, Family and Community
Support Centers, Youth Club House and the Substance Abuse Coalition. Our efforts
include community forums, local cafes, surveys, tabling, and other activities to reduce
the harm from the opioid crises.
How have you demonstrated support for the advancement and leadership of women
in your profession. Soon after I was appointed as Chief, an article in the Empire State
Sheriffs’ Magazine questioned, “Running a Jail: Is This Woman’s Work?” Early in my
career, females were not able to take local promotional tests. I advocated for change;
working women are increasingly represented in correctional facilities. In Ontario
County, we have had a female Lt. and four female Sergeants. I have encouraged students,
particularly females, to pursue careers in corrections, as officers, nurses, substance abuse
counselors and teachers. I have also supported interns from FLCC, Keuka and St. John
Fisher. In a unique situation, a former inmate became my student, an intern from FLCC
and then Keuka. I am currently mentoring our re-entry counselor, a position rarely found
in county jails.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. “Each one should use her gifts to serve others” — God. Leadership is
teaching and learning, the cumulative swirling of voices past and now, dreams merged
with possibilities, passion and compassion, small steps, patience, bold, courageous
acts, contagious joy grabbing others in to the circle of service. The jail is part of the
community; the community is part of the jail. When there were no programs in jails, I
reached out to BOCES and FLACRA, the VA, an art therapist and soon we had more
than 100 volunteers and service providers. The community has embraced the jail. This
concept spread across the state and today most jails have at least one unique program and
many leaders in training, supported by a bold commitment to reducing incarceration.

MAGGIE O’BRIEN
Canandaigua ATHENA Leadership/Professional
Women of the Finger Lakes
High School Gold Scholarship Recipient
By Laurel Wemett | Freelance Writer
College can present a financial challenge to even the
best prepared student and family. Then, after a degree
is earned, frequently there are student loans to pay
back. The Professional Women of the Finger Lakes
(PWFL) is among those community organizations
making it easier to meet the rising cost of higher
education by awarding scholarships to several local
female high school graduates each year. The PWFL
raises money for its scholarship program through
collaboration with the Chamber of Commerce on
the ATHENA Leadership Awards Dinner, and from a
few other fundraisers throughout the year.
Maggie O’Brien of Farmington, a 2018 graduate of
Victor High school, received a PWFL “Gold Award”
scholarship for $1,000 to help defray expenses for
her first year at Finger Lakes Community College
(FLCC). O’Brien was one of the young women who
were recognized at the PWFL annual Scholarship
Banquet at the Canandaigua Yacht Club in May.
O’Brien, whose family has faced tough financial
obstacles, is especially grateful for the PWFL monies
and several other scholarships she received. Such
awards recognize not just the young woman’s high
academic achievements but take into account her volunteer activities in her
community and her musical pursuits.
The Farmington resident earned a High School Regents Diploma with
Advanced Designation and Mastery in Science and was in the top 5 percent
of her class, placing 13th out of 352. She graduated Summa Cum Laude with
a 4.0 average over seven semesters, putting her on the high honor roll for four
years. O’Brien now has a lifetime membership in the National Society of High
School Scholars as a result of her high scoring on nine Advance Placement
(AP) exams.
“I don’t know the exact career path I want to take quite yet,” said O’Brien who
is majoring in Environmental Studies at FLCC. “I figure that as I am exposed
to my different courses, that I’ll be able to find my niche or passion and pursue
that at a higher degree.” Thanks to her participation in the college’s Gemini
program O’Brien took Advanced Placement classes while still in high school
which are offered at a nominal cost. Through this program high school students
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ATHENA Leadership Awards Supplement • November 11, 2018
have the opportunity to complete FLCC courses at
their school prior to graduation. As a result, O’Brien
has already completed one semester of college credits.
Her extracurricular activities reveal a thoughtful,
passionate, and hard-working individual. A love of
music has been expressed through playing the flute for
10 years. A member of Tri-M, an honor society that
promotes musical expression, O’Brien has performed
in ensembles and at All County Music Festivals,
sometimes playing with professional musicians.
The nature-lover literally got “down-to-earth” for
the past five years beginning when she was in junior
high school by planting, watering, and weeding in
the community garden as a member of the school’s
“Victor Go Green Garden Team.” O’Brien served
as its Vice President for two seasons (2017-2018).
The gardening team cultivates a vegetable and herb
garden and donates most of its harvest to the school
cafeteria and the Victor-Farmington Food Cupboard.
“But we saved a little to make some nutritious snacks,
like zucchini brownies,” explains O’Brien with a
smile.
Through the Victor-Farmington Kiwanis Key Club, she volunteered while still
in high school at Kiwanis events, including the club’s annual Pumpkin Walk
fundraiser which offers a trail through Victor lined with carved pumpkins.
The 18-year-old relaxes by playing video games, taking nature walks, and
adult coloring. As her first semester as a full-time student at FLCC was getting
underway in September, O’Brien predicts she will wisely “settle into her
schedule” before taking on any new volunteer activities, but she would like to,
if possible. “I want to take things one step at a time,” said O’Brien who is now
also juggling a new part-time job.
O’Brien has been invited to speak at the upcoming ATHENA awards gala
and expects to mention her personal challenges that include depression and
anxiety. “The world today demands a lot of us, and we need to be careful
to preserve our state of mind. In addition, the world needs us to pursue our
passion and talents, to build a better future. And who better to do that than
women?” she asks.
10
Tracy Janczak
ATHENA Leadership Awards Supplement • November 11, 2018 2018 ATHENA LEADERSHIP AWARD NOMINEES
CURRENT POSITION: Owner/Senior Certified
Pilates Instructor, Core Rhythm Pilates, LLC
EDUCATION HISTORY: Pilates/anatomy certification
through equilibrium training Center in Bloomfield
Michigan. Studied exercise science at Oakland University.
Re-entering college at Nazareth for Women’s Studies.
IMMEDIATE FAMILY: Husband Mathew, daughter
Grace, mother Sally Rysdale, sister Raygan Rysdale,
mother-in-law and step-father-in-law Linda Farchione
Hawks and Rick Hawks. My entire Core Rythem Pilates team.
Describe your top business and/or professional accomplishments. At the age of eight
I saw the Radio City Rockettes in NYC. I knew I wanted to make people feel the joy I
felt watching that show. I never let go of that feeling. Making my dream a reality when
I was chosen to be a Radio City Rockette was an accomplishment that I will never
forget. Living that dream was life changing. Connecting with my community through
my business is another accomplishment. Guiding people to become stronger versions of
themselves and making a positive impact on the life of others is honestly a gift. With
passion filled vision to connect people to their true selves through wellness, I feel a
greater sense of purpose as I set in motion my mobile Pilates Studio. I truly believe Pilates
is for every-body!
Describe your most meaningful leadership roles in community service and the results
that were accomplished. After speaking as the Honorary Co-chair at ONYA’s annual
event, I spent memorable time with the Keynote speaker Alyse Nelson, President of the
global organization Vital Voices. During a meeting at global headquarters, I met with
a woman from India named Sohini. A common passion to empower and assist in the
healing and strength of others was discovered. Combining our missions we are hosting
our first collaboration that celebrates the expression of self and the power of movement
on the mobile Pilates studio. Inspired by my ambition to bring awareness to others Alyse
encouraged me to start a Vital Voices Council in Canandaigua. Fueled by the fire of
bringing positive energy to as many lives as possible, this initiative is coming to life.
How have you demonstrated support for the advancement and leadership of women in
your profession. Behind every successful woman is a tribe of other successful women who
have her back! I take great pride in mentoring women on their journey to achieve a goal.
As a Rockette I ran educational workshops that taught young dancers the importance
of self awareness and positive body image in the competitive dance industry. Helping
them to be as successful as possible to attain their goals, from presentation to technique.
The greatest feeling is to give back from your own experience of advancement. During
my years as the owner of CRP many were inspired to enroll in the Pilates certification
training and join the Core Rhythm Pilates team. Encouraging and continuously guiding
them to grow and find their teaching voice to advance their leadership skills has been
most rewarding.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. You’re only as strong as your community. I see great value and benefit
in strengthen the people I live with in our community. Sharing my knowledge and
experiences with my students, through instruction and demonstration, is my favorite
leadership role. I’m extremely passionate about empowering and motivating people to
become stronger versions of themselves by learning more about their overall wellbeing.
My clients are my family. Building relationships with them, recognizing what they
need by listening to them, respecting those needs and giving them the platform to be
successful in their fitness and personal lives fills me with gratitude. I am blessed to have
the opportunity to lead people to live healthier lives mentally and physically through
teaching Pilates while bringing a smile to their faces with health and humor.
Debi E. Jones
CURRENT POSITION: Director, Human Resources
at IDI Billing Solutions
EDUCATION HISTORY: Bachelor of Science,
Organizational Development from Roberts Wesleyan
College Associates of Science, Business Administration
from Finger Lakes Community College
IMMEDIATE FAMILY: Husband Bill Jones, sons/
daughter-in-laws Matthew and Janie, Lance and Amy
Burgess, daughters/son-in-law Laurie Jones, Julie and Justin
Roloson, grandchildren Halle, Jackson, Anna, Elizabeth
and Duke Burgess, Elliana and Taylor Roloson, father Heinz Mohr
Describe your top business and/or professional accomplishments. I had a goal to
achieve my college education. As a single, working mother, this took years. With
perseverance, I achieved my AS in Business then my BS in Organizational Management
obtaining a 3.875 GPA. In my Human Resources career, I have succeeded in many
business sectors including corporate, manufacturing, and technology. Each environment
was unique with one common thread, its people. I learned to be versatile and gain many
different perspectives. I have used this knowledge to create great policies and practices
with focus on what is important to employees in each organization. My priority has been
to cultivate a great culture and be a fierce advocate, not just at work, but within my
community and family. This tapestry of experiences makes me who I am today.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. As a FLCC graduate, giving back to the college is my passion.
I have served over 15 years on the FLCC Foundation Board in many roles including
Chairperson. Notable leadership achievements include receiving first $1MM donation,
capital campaign raised $3MM and building a strong board.
While Chairperson of the Finger Lakes Workforce Investment Board, I assisted in the
transition of the board from a government agency to a not-for-profit corporation while
developing its 43-member board.
As a member of the United Way Board of Ontario County, I have supported the board
and been a champion of annual fundraising events. Since inception, I have been involved
with the UW Women’s Leadership Council. I work in unison with other women to
create networking opportunities to support the United Way.
How have you demonstrated support for the advancement and leadership of women
in your profession. A driving force for me is developing, mentoring and coaching other
women. My journey to my profession was unique and took years. I coach other women
to persevere while believing in their dreams. I have participated in and led women’s
leadership programs, encouraging women to reach their full potential. Many women I
have coached have achieved leadership roles.
I have developed policies/practices to recognize the needs of balancing work and family.
An example: new mothers struggle to return full-time to the workplace. I created avenues
to return part-time and retain their talent.
By connecting and embracing talented women, such as hosting a FLCC book-feast with
a female author or coordinating an all-girl golf outing, I look to foster opportunities to
bring women together to celebrate each other.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. Leadership is demonstrated through actions. It’s also a natural passion —
a state of mind. It’s walking the talk while bringing contagious energy to those around
you. A key trait of leadership is humility. I strive to keep the needs of others my primary
objective. I pride myself on being a mentor and philanthropic. My involvement in work,
community and family is not a sense of obligation but a dedicated passion.
Many of my dreams have come true. I desire to pay it forward. This is my philosophy.
Tim McGraw’s lyrics really says it all. “When those dreams you’re dreamin’ come to you ...
when you get where you’re goin’ — don’t forget turn back around — help the next one in line
— always stay humble and kind.”

SAYEH RIVAZFAR
2017 Canandaigua ATHENA Young Professional Leadership Award Recipient
“Leadership is being willing to take a stand for everyone around you,
being a voice and leading by example.”
By Laurel Wemett | Freelance Writer
The recipient of the 2017 ATHENA Young
Professional Leadership Award is one of only three
female New York State Police investigators with
the state Bureau of Criminal Investigation at Troop
E in Farmington. Sayeh Rivazfar became a NYSP
Investigator two years ago and later this year she will
mark her 15th anniversary since becoming a State
Trooper.
“I always wanted to be part of law enforcement,” said
Rivazfar. Pursuing a career in a male-dominated field
was not that intimidating because she had already
survived much more frightening experiences in
her life. When Rivazfar was very young and living
in Florida she and her sister were abducted by her
mother’s boyfriend. Rivazfar was attacked and her
younger sister, Sara murdered. This horrific event
changed and shaped Rivazfar’s life. It influenced her
career choice and she made a decision “to be part of
something positive.”
After Rivazfar and her younger brother moved to
Rochester, NY, they were raised by their father. Her
first job was at Wegmans, and sports became her
“release” keeping her out of trouble and motivated.
She was a three-sport athlete in high school. At SUNY Fredonia, she received
a starting position on the softball team, and graduated with a bachelor’s
degree in Criminal Justice. She even co-founded the Criminal Justice Club on
campus. since those in law enforcement do not always receive this type of recognition.
When asked, Rivazfar characterizes leadership as “being willing to take a
stand for everyone around you, being a voice, and leading by example.” Years
after the crime, as a teenager she was forced to relive the nightmare during a
custody dispute involving herself and her brother. Rather than shrink back,
she courageously told her story again and again to lawyers, in court, and to the
media. She was successful in fighting against being returned to her mother in
Florida. This experience brought out her strength and was a turning point in
her life. “I was fighting for my brother and I. We were being re-victimized by
the Florida courts. Our community supported us and I was fortunate to have
had enough therapy to conquer that fear. I learned not to live in the past, but
to use my past for good.”
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ATHENA Leadership Awards Supplement • November 11, 2018
Today for her position as an investigator she has
swapped the crisp official state trooper uniform for
plain clothes and an unmarked car. She routinely has
a number of on-going cases which involve carrying
out interviews, following-up, making arrests, and
writing reports. Rivazfar’s jurisdiction is Ontario
County with some overflow into Monroe County.
There are times when she may be called to assist
in other counties of the state such as during the
manhunt for the escaped convicts two years ago in
Northern New York State. “I could be called away
at any time,” said Rivazfar who routinely keeps ready
a packed suitcase. Is she ever in danger? “We take
every precaution to go home to our families,” said the
mother of one young child.
In addition to instructing at the NYS Police Academy,
she speaks at conferences linked to issues surrounding
domestic violence and child survivors. Keeping her
sister as her guardian angel, Rivazfar’s mission is to
give back and be a strong voice for crime victims.
“All I do, I do for her and all the other victims. I don’t
dwell on her death.” Rivazfar said her sister would
be so proud about her receiving the ATHENA Young
Professional Leadership Award in 2017. “I didn’t even realize my name was
called, it was mind-blowing. The other nominees are amazing people.” Her
co-workers at Troop E were congratulatory and she was humbled especially
How does she kick back? “It’s all about finding healthy outlets,” said Rivazfar.
She and her 6 ½ year-old son watch animated movies together. “Silly shows
keep my mind off serious things and help me take a break from negativism.”
She admits that she doesn’t watch a lot of news and is a huge fan of the power
of positive thinking. “It plays a huge role in my life.” She turns traveling into
a memorable experience by collecting patches and pins from all the police
agencies she visits.
Rivazfar still loves sports and her exercise routine includes kickboxing. As a
spectator, she and her son are devoted to the Miami Dolphins. Her son’s other
mom is a Bills fan and a family highlight was to attend the Bills-Dolphins
game in Miami on New Year’s Day.
12 ATHENA Leadership Awards Supplement • November 11, 2018
ATHENA Leadership Awards Supplement • November 11, 2018

Mary A. Krause
2018 ATHENA LEADERSHIP AWARD NOMINEES
CURRENT POSITION: Ontario County Administrator
EDUCATION HISTORY: Cornell University,
B.S. Industrial and Labor Relations; Syracuse University,
M.A. Public Administration
IMMEDIATE FAMILY: Mom, Alice resides with me;
sisters Lenore (Ken) and Jennifer (Duane); proud aunt of
Jack, Alex, Kathryn and Reid.
Describe your top business and/or professional accomplishments. The most enjoyable
and successful outcomes in my career resulted from collaborative efforts. I hope all of
them benefited, strengthened or promoted public service. Many negotiated or mediated
labor agreements provided mutually agreed upon competitive wages and benefits
for employees and cost-effective recruitment and retention programs for municipal
employers. Health Insurance plans and wellness programs that contained costs while
providing adequate coverage for individuals and families were achieved through
discussions of joint interests between employers and unions. Outreach efforts in Ontario
County like the Not for Profit Summit, our Citizens Academy and the County Open
House assist in the education of organizations and the public. And, promoting County
employee engagement and recognition through Ontario County Upward helps celebrate
and contribute to effective public service.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. For 15 years, I volunteered leading programs in nursing homes.
I received more than I could ever give. I celebrated many unsung heroines. Jane, Dorothy
and Gracie were dedicated teachers and leaders in education. Marion, a retired appraiser,
liked to tell everyone she met how elegant they looked. Betty had raised nine successful
children while her husband managed several groceries. They were phenomenal role
models. Although betrayed by body and/or mind, their vibrant spirits shined. They
taught me the value of identity, a simple smile, a compliment and a quiet presence.
Along with staff, volunteers, family members and friends, we created community. I
incorporate what they taught me in the leadership roles in which I serve. I learned a
leader must be a servant and a student.
How have you demonstrated support for the advancement and leadership of women
in your profession. I have worked with and coached several female interns in human
resources and public administration. They were all strong, smart and bold women.
County government was always enhanced by their intelligence, enthusiasm and
creativity. I enjoyed conversations about their current endeavors and future aspirations.
They shadowed me in meetings and were exposed to the ways decisions are made in
negotiations, departmental operations and government. I provided assignments that
produced results while they were with us so they could see the impact of their work.
Several pursued careers in human resources or law. I had the pleasure of offering one a
position and working with her in human resources for several more years before she took
a higher level position in the private sector in the same field.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. There are books filled with leadership tips, but there is no universal
formula for successful leadership. You must be yourself. From eldest daughter to big sister
to proud aunt of four, these relationships molded me, encouraged my interests, developed
my empathy for others and gave me hope for the future. In high school, I read President
Kennedy’s quote, “Ask not what your country can do for you — ask what you can do
for your country.” I was elected to student council office that year and my passion for
leadership in government took root. For me, leadership involves passionate service to
the community. As County Administrator, I am inspired by the public servants with
whom I partner to create a vibrant Ontario County.
13
Catherine H.
Sciarratta
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Owner and Artistic Director
of Finger Lakes Ballet Academy
EDUCATION HISTORY: Sandy Stramonine School
of Dance, Pittsburgh Ballet Theatre School
IMMEDIATE FAMILY: Husband Steven, children
Nicholas and Luca
Describe your top business and/or professional accomplishments. Owning and
operating two successful businesses for over 20 years has been a huge accomplishment
for me. I was trained as a dancer, never expecting to be a business owner. When I opened
my first business in Colorado, I simply had a passion to teach what I love. Thanks to
my own dance training, I also had a good work ethic. I have had thousands of dancers,
parents, grandparents, siblings and caregivers pass through my Canandaigua studio, and
in retrospect, the one thing that resonates with me is the fact that very few have left
unhappy. I pride myself on the personal relationships I have with my dancers and their
families. I care about each and every one of them. I consider this an integral part of my
success.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. Bringing dance to the community through performance is a
win for all! The pride on the dancers’ faces and the joy in seeing an audience receive
the gift of dance is priceless. FLBA visits local nursing homes to deliver cheer during
the holidays. We have also toured many area schools with productions of Peter and the
Wolf. On one such school visit we performed for a group of students with special needs.
The first pique’ from the bird dancer drew gasps and giggles alike. It was incredible to
experience the authentic reactions from our unique and diverse crowd of viewers. The
dancers beamed with joy. It was truly one of the best and brightest days I have had as a
teacher.
How have you demonstrated support for the advancement and leadership of women in
your profession. I am very conscious of the fact that I am a leader and role-model. Many
students dance with me for 13 years, from kindergarten through graduation. There are
many times when they spend more waking hours with me than any other individual. I
constantly remind myself that they deserve the best I can offer. In turn, they are learning
that they should always offer their best in whatever they do. This will help them become
future leaders. A former student, Jaime Lynn Hull, is now a faculty member at FLBA.
Others return to guest teach, and current dancers are given leadership roles within the
studio to act as demonstrators and mentors to our younger students. They are learning to
lead by example and the importance of being a good role-model.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. A big part of my job is to develop leadership skills in my dancers. As
one of their leaders and role-models, I strive to inspire and guide. I ask my students to
lead by example, just as I try to do. They are reminded frequently to give their best,
be compassionate, accept diversity, be authentic and unique, show humility, kindness,
honesty and openness. To learn dance is to learn much more than technique. Dance
builds confidence, inspires creativity, teaches work ethic and develops character. I am
incredibly proud of my dancers’ accomplishments and the amazing young people they
are! It is a privilege to be a part of their learning, development and lives.
14
Jill Werth
2018 ATHENA LEADERSHIP AWARD NOMINEES
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Director of Operations,
Rochester Air Center & Professional Pilot
EDUCATION HISTORY: Aviation Management,
Florida Institute of Technology; Flight Safety International
IMMEDIATE FAMILY: Husband Chris Schubert,
our sons Owen and Wyatt, and their older brothers
Matthew and Ryan
Describe your top business and/or professional accomplishments. Most meaningful
was working alongside the medical professionals of Mercy Flight, transporting critical
patients in a state-of-the-art flying ambulance. You can’t beat the feeling you get when
someone thanks you for “saving” them or their loved one.
As a whole, it’s that I grew up in a small town, in a single-parent household, pretty much
living month to month with little exposure to opportunities and the world. The school
counselor laughed when I told him I wanted to be a pilot. I set a goal, and worked hard to
forge my own path, and made it a point to handle setbacks with grace and perseverance.
I went from student to flight attendant, ticket agent, travel agent, pilot, and now operate
one of the largest flight training facilities in the state.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. My neighbors likely say my greatest service to our community
has been the improvements to what they called “the zombie house” before we moved in,
but my most meaningful community service is that which demonstrates to my children
the importance of giving back; that if they want to enact change, they need to be part
of it.
They get to see that every time I head off to an aviation seminar I have organized as an
FAA Safety Team Representative, to volunteer at their school, St. Mary’s, or to a library
event.
As Secretary of the Board of Trustees, I feel privileged to help ensure this community
gem continues to offer invaluable resources to its 12,000 regular patrons, some whose
lives have improved dramatically through programs like WIFI hotspot lending.
How have you demonstrated support for the advancement and leadership of women in
your profession. As Director of Operations of Rochester Air Center, I make it a priority
to support a healthy work-life balance and a family friendly environment. My goal is to
create opportunities for women to be professional pilots and maintain a work-life balance
in a demanding and male-dominated profession. I am proud that 25% of our instructors
are women in a profession where only 6% of pilots are women. To further support them,
I developed a program for our flight instructors to be hired by local companies per diem,
empowering them with the ability to create their own schedule. I also helped establish
the first Houston chapter of Women in Aviation International and I continue to be a
mentor for women pilots through WAI and other organizations.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. I find that leadership looks different outside the cockpit. It’s easy to see my
sense of command in that environment, but at home and in the office, it’s a bit different,
more subtle.
It’s a way of life. “Be your best self, and expect others will do the same.” I believe I
inspire people to reflect the values I recognize in myself and hold in the highest regard;
to be trustworthy and act with integrity; to perform at the highest standards, but with
compassion and encouragement.
The teacher in me tends to see every situation as a learning moment and expect others
do the same. I am willing to stand for what I believe in — even when it’s unpopular — to
do what’s right for not just myself, but others.
Connie White
CURRENT POSITION: Director of Regional Imaging/
UR Medicine
EDUCATION HISTORY: MS in Healthcare
Administration
IMMEDIATE FAMILY: Husband Jim Vegard
Describe your top business and/or professional accomplishments. As I look back over
the years and leadership roles I’ve held, I always feel proud and accomplished when I
partner with leaders who I mentored, inspired and developed. My philosophy is that
my success is defined by my team’s success; therefore, throughout my career my mission
has been to equip my leaders with the wisdom, the tools and the expertise to succeed
in their careers. Building a career in the Medical Center wasn’t easy. Patient’s needs are
always top priority but there is no quality in the service if there is no quality in the care
provided your own staff. I have expanded businesses and departments within Imaging at
UR but there is no bigger accomplishment than those staff I successfully helped mold
into effective leaders.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. My most significant contribution to my community is my
participation on the board of directors of the Serenity House. I have proudly participated
and supported the mission and the vision of the Serenity House in fund raising events
and other initiatives to promote the amazing work that staff and volunteers are doing.
As a lifelong member of the Canandaigua community, convincing my colleagues, local
businesses, friends and family that their donations advance a worthy and altruistic cause
came naturally to me. In 2015 Serenity House experienced financial hardship and closed
its doors temporarily. The notable Serenity House Board members as a team, with their
dedication and perseverance; we were able to turn the finances around and Serenity
House continues to service our community and fulfill its mission today.
How have you demonstrated support for the advancement and leadership of women
in your profession. As Director of Clinical Operations for Radiology/Imaging at UR
Medicine, I had the honor of working with multiple high school students who were
considering medicine as a career path. Some of these students merely wanted to shadow
for a few hours to explore Radiology as a potential career path. A few of these students
chose to do their senior year “stretch” projects with me as their mentor. Of particular
was a young student from Rush Henrietta, Lindsay Dakin, who I worked with closely for
several months to develop, complete and present her experience in Imaging/Radiology.
She not only received an A for her project, but went on to Ithaca College, earning a
Doctorate in Physical Therapy. And the best? She is currently employed at UR Medicine
Orthopedics!
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. Leadership is a philosophy that you live by and teach others around
you. You don’t have to be on the top of the rank to be a leader; you don’t have to work
within the boundaries defined for you to be successful. Life, whether work or personal, is
unpredictable and you need to be ready to lead the path regardless of the obstacles. The
biggest enemy of leadership is control. You cannot be an effective leader if you seek to
control all aspects of your business. Leadership is awareness of your vulnerability, hence
why trusting your team is essential. Leadership is making a decision to start your day
feeling ready to manage the challenges that life brings and going to bed at night knowing
you have done your best.
 2018 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES 15

ATHENA Leadership Awards Supplement • November 11, 2018

Professional Women of the Finger Lakes
By Laurel Wemett | Freelance Writer

PWFL Mission Statement: “Building powerful women professionally, personally, and
politically through advocacy, education and information via community outreach and
programs to include scholarship awards, mentoring women, workplace equality, legislative
and health issues, and most recently networking platforms to encourage referral opportunities
across all professions.”
There are many highlights at the annual ATHENA Dinner, not least of which is the naming
of the recipients of the ATHENA Leadership Award and the ATHENA Young Professional
Leadership Award. Prior to hearing the much-anticipated announcement of the recipients and
before enjoying the fine catered meal, and viewing the video biographies of each ATHENA
Leadership nominee, there is a chance to bid on an extraordinary selection of silent auction
items. Competing to take home a basket of Finger Lakes wines and chocolates might be even
more tempting when considering that these numerous donations all support the scholarship
fund of the Professional Women of the Finger Lakes (PWFL). (See article on Maggie O’Brien,
one of 10, 2018 scholarship recipients).
“We partner with the Chamber, providing committee members, volunteers, and soliciting
for silent auction donation items,” said Kelly Scott, Corporate Communications/Public
Relations Specialist at Canandaigua National Bank and current President of PWFL. “The
value of our program is endless,” said Scott who has belonged to PWFL for six years. At
the annual scholarship recipient dinner in the spring Scott said, “reading the bios of these
amazing young women, hearing them speak, and knowing that we are helping to further their
education, and secure a brighter future for them is worth more than words can express.”
According to the group’s website, the PWFL gives a minimum of five scholarships to women
on an annual basis ranging from $500 to $1,000. Scholarships are awarded to women studying
for their Associate’s and Bachelor’s Degrees, attending tech school, etc., in special categories
(volunteerism and women’s issues) and graduating seniors from high schools. In 2018, 10
scholarships were awarded.
“We have a number of other events throughout the year to raise money including
Euchre tournaments, an annual golf tournament, and ‘Lunch and Learn’ opportunities,”
explains Scott who in October was busy organizing the “Nine, Wine & Dine,” PWFL’s 5th
annual Women’s Golf Tournament at Reservoir Creek Golf Course, one of its most successful
fundraisers. “We have been awarding scholarships since 1998 and have given out more than
$120,000 to over 200 women.”
The women’s group started in 1952 as the Canandaigua Business and Professional Women’s
Club (BPW) serving all women of Ontario and surrounding counties. The group voted to
change both its affiliation and its name to the Professional Women of the Finger Lakes in
2010 in order to more effectively meet the growing demand by local women for networking
opportunities and professional development. Additionally, PWFL has affiliated with New
York State Women, Inc., an association of 70 member chapters in 11 districts across New
York State, all of whom were formerly part of BPW New York State and BPW/USA.
PWFL membership, estimated to be a few hundred, is very diverse and represents different
locales and professions. In addition to banking, members are engaged in law, accounting, civil
service, social work, and graphic design professions. There are also entrepreneurs and artists,
as well as retirees, who remain very active community volunteers. As a regional organization,
members live in Farmington, Avon, Geneva, Victor and Canandaigua. There is no regional
restriction on membership. Learn more at www.pwflnys.org.

PAST
ATHENA YOUNG PROFESSIONAL Colors:
Dk Blue: PMS 295

LEADERSHIP AWARD
Lt Blue: PMS 292
Green/yellow: PMS 7538

RECIPIENTS
2014 2012
Nadia Harvieux Margaret (Maggie)
2017 Conservation Outreach Educator,
Muller Field Station and Adjunct
Whelehan
Sayeh Rivazfar Assistant Vice-President and
Faculty Member, Conservation Personal Banking and Insurance
New York State Police Investigator Department, Finger Lakes Services Manager, Canandaigua
2016 Community College; Education
Program Manager, Finger Lakes
National Bank & Trust
Congratulations
Kimberly Sorel
Assistant Vice President,
Institute at Hobart and William 2011 to all the 2018 ATHENA Award
Smith Colleges Tracey Fuller
nominees including our
Community Office Manager,
Canandaigua National Bank & Trust 2013 General Manager of Heiser
Logistics and L&J Fire Equipment.
2015 Erica Bapst very own Debi Jones
Teresa Deacon Owner, Adorn Jewelry 2010
Family Assessment and Support
and Accessories Teresa Pare
Worker, Child & Family Resources The Law Offices of Teresa M. Pare www.idibilling.com
16
Tina M. Bloom
2018 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Regional Business
Manager, Assurex Health & Deputy Supervisor,
Town of Canandaigua
EDUCATION HISTORY: B.S., Health Science,
SUNY Brockport 2002
IMMEDIATE FAMILY: Mother Barbara Bloom, sister
and brother-in-law Dan and Wendy Grassel, nephews
Cooper and Owen Grassel, significant other Dan Sessler
Describe your top business and/or professional accomplishments. In business it has
been witnessing the success of my team, resulting from prioritizing personal growth
and professional development. I believe that the single most important factor to
business success is setting your team up for promotion and recognition by instituting an
environment where they are challenged, while having guidance and leadership support.
In 10 years of leading healthcare sales teams I am proud to recognize that over 65% of
my direct reports have gone on to receive a promotion in title or responsibility within
their field.
As Deputy Supervisor, I am equally as pleased that during my tenure the town has held
the line on taxes, completed the highway garage project on-time and under budget, and
made improvements on initiatives for water quality of Canandaigua Lake and our town
parks.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. I have participated on the Board of Directors for the Ontario
County Humane Society, Canandaigua Emergency Squad and Perinton Ambulance
Corps. Although all of these have been incredibly impactful, I found that the one
volunteer leadership role that shaped me the most in terms of confidence was participation
as a volunteer Emergency Medical Technician with the Perinton Ambulance Corps.
I began at 18-years-old and continued for 15 years. Similar to many young women, I
lacked the ability to naturally advocate for myself. By being given the opportunity to
learn a vocation where your patient’s life could depend on your capacity to make quick
decisions was a critical point in my life which in many ways developed my confidence for
leading other community initiatives that were in my future.
How have you demonstrated support for the advancement and leadership of women in
your profession. I have made it a priority to talk to young women in our community and
identify those who are motivated, driven and looking for avenues for future professional
success. When I was younger, I was fortunate enough to be surrounded by a strong network
of women who encouraged me and pushed me even when I did not believe in myself. It
has been my personal mission to be this guide for other young people in our community.
By learning about them as individuals coupled with their areas of interest, I have found
ways to align them with networks and organizations within our community that will
give them experience in their desired field. I have taken special interest in providing
coaching in job interview skills, communication strategies and career planning.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. Leadership to me is an incredibly basic principle. It means utilizing yourself
as a springboard for the success of others. As leaders, individuals are held as examples
and sources of stability. These traits, in my opinion, are the backbone of any healthy
organization or community. If a leader is fair and capable, those around them will be
empowered to do their best knowing that there is a structure to guide and empower them.
I have implemented this in my personal leadership strategy by giving flexibility and trust
in decision making authority to my team while providing them with a framework to
learn and grow from their own decisions, successes and potential missteps. I pride myself
in being a facilitator and champion for the teams I am fortunate enough to lead.
Melissa Buchanan
CURRENT POSITION: Owner of Studio B Fitness
& Wellness, LLC. Licensed Massage therapist, Certified
Personal Trainer and Group Fitness instructor
EDUCATION HISTORY: Associates Degree in
Therapeutic Massage and Integrated Health Care,
AFAA Certified Personal Trainer, Beachbody Certified
Cize®, P90-X® and Pound® instructor
IMMEDIATE FAMILY: Husband Andrew,
sons Andy and Esan
Describe your top business and/or professional accomplishments. My top professional
achievements include opening my fitness facility, Studio B in November 2015. We have
six fitness instructors including myself and fitness classes seven days a week. I also run
my massage therapy practice at the studio. I have been a licensed massage therapist
and certified personal trainer for 15 years (Since fall of 2003). I have created signature
services, retreats and events that I am really proud of!
Shorty after opening my studio, I was nominated for a Professional Women of the Finger
Lakes, Women of Distinction award, which was a huge honor. I have achieved Diamond
status as a Beachbody coach, helping people virtually with their health and fitness. I was
once the massage therapist for the River Dance dancers and have also written health and
wellness related articles in our local healthy living magazine.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. In 2017 I started the ‘Snowflake Project’ to raise money
for kids to have healthy lunches at school. Children from our community came and
made snowflakes to decorate our storefront window. For every snowflake made, Studio
B donated $1 to nokidhungry.org. We had a great response from kids and grownups
that participated, and were able to provide 200 healthy lunches to kids who could not
otherwise afford it.
In June 2018 Studio B participated in Global Wellness day! A day observed by over 80
countries around the world. On Saturday, June 9 we had people of all ages, even babies
being pushed in strollers, come for a Wellness Walk, we also offered free fitness classes
and services that day. Around that same time, we started a donation bin for Hearts for
the Homeless. That bin was soon overflowing and we’re working to fill our second bin.
I also love to donate and participate in the Wood library 5K, Canandaigua Classic and
Daisy Dash.
How have you demonstrated support for the advancement and leadership of women
in your profession. Being a guest speaker at our local MOPS group provided me an
opportunity to discuss with them goal setting and achieving. A topic that can seem
overwhelming for anyone but especially busy moms. We did exercises and then talked
about how to set goals, break them down and make them achievable. This method can
be used in all areas of life, not just fitness. I love teaching this to my clients as well. It was
an honor to have the special opportunity to connect with this group. I have also had the
opportunity to go into the primary school and speak to classes about the importance of
fitness and making healthy choices.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. Leadership is pulling from the front, being a student, and then a teacher.
It is living by example. I believe I do that in my professional and personal life. I love to
teach what I have learned to my children and to others. I believe fitness helps us and
empowers us in all other areas of our life. The same fitness principals can be applied to
areas of our life to help us be successful. I am always learning, growing and sharing with
others

Jennie M. Erdle
2018 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES
CURRENT POSITION: Director of Student Life,
Finger Lakes Community College
EDUCATION HISTORY: 2001 Bachelors of Science
degree in Sports Communication from Ashland University,
Ashland OH & 2006 Master’s Degree in Higher Education
Administration from Boston College, Chestnuthill, MA
IMMEDIATE FAMILY: Father Morris Erdle,
mother Jeanne Erdle, sister Sarah Erdle and
brother Christopher Erdle (deceased)
Describe your top business and/or professional accomplishments. Working in the
Higher Education field for 15 years, one of my top accomplishments is having a direct
impact on our students! It’s my role to help student’s access higher education, have the
most enriching experience while they are in college, and then ultimately graduate. This
is done so by directly aiding students of all ages and backgrounds during some of their
most significant and influential times of transition, from a developmental and holistic
approach. There is a special emphasis on student learning while honoring the worth,
differences and diversity of each individual. It has been my pleasure and privilege to
witness students grow and advance while taking what they learn from us into their career
goals, grow their families and become active members of our communities near and far.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. As the President for Habitat for Humanity of Ontario County,
I’ve witnessed the impact of making homeownership a reality though the mission of a
world where everyone has a decent place to live. To hand the keys to a family who never
thought they would raise their children in a safe space of their own, is a feeling like no
other. 4-H Camp Bristol Hills is responsible for igniting the educator I am today, so
when launching their first ever fundraising effort for a new bathhouse, I jumped at the
chance to take part. Furthermore, I am a member of the leadership team launching a FLX
Woman’s program through Quest Potential, sit on committees for our local veterans, and
on the Youth Committee through the Finger Lakes Workforce Investment Board.
How have you demonstrated support for the advancement and leadership of women
in your profession. Most recently, I participated in Penn Yan High School’s Career Days
where I was asked to speak to 8th graders through FLCC’s Pathways Speakers program.
The presentation was titled, ‘A Day in the Life: An Introvert Gets Involved’ which
highlighted the importance of getting and staying connected to peers and finding one’s
own and unique ways to give back to your local community. I was able to bring a female
student with me who was looking to challenge herself on improving her public speaking
skills. She knocked it out of the park and was able to connect to these students in a truly
special way. I have also had the pleasure in being asked to take part in the “Voices of
Experience” program though the Ontario/Yates fund for Women and Girls.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. I noticed in my personal and professional encounters an ever-growing
need for leadership development and opportunities for women. This could have been
approached from many angles, but as industry leaders have advocated and statistical
information has shown time and again … that when individuals gather together, share
their personal stories, mentor, have a safe space to be able question and learn, it’s THEN
that they’re able to grasp an understanding of their full potential. That is how the
Women’s Initiative on Leadership program was born. Through leveraging the support of
the FLCC community, Canandaigua Chamber of Commerce members of ATHENA and
Young Professional Award program encouraging to take the leap, this free, homegrown
program is now celebrating its 6th year of existence with over 580+ middle-school, early
high school and college program graduates.
17
Lindsay Loiacono
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Owner of Main Street
Munchkins day care
EDUCATION HISTORY: Associates Degree
in Criminal Justice
IMMEDIATE FAMILY: Son Christopher, daughter,
Maria, parents Michael (father) & Donna Loiacono -
Wilbur & Joanne Thornton (mother)
Describe your top business and/or professional accomplishments. My current and
most gratifying professional accomplishment is being the sole owner of Main Street
Munchkins, a registered in-home child care center. Over the last three years the day care
has rapidly morphed from a traditional day care center to a creative play and educational
one. I have created a center that is physically and educationally fulfilling for young,
creative minds by recognizing individual needs and wants of children. Another notable
accomplishment is my martial arts business, I began teaching at the age of 15. I taught
children and families discipline, self-worth, respect, the importance of caring for others
and techniques to cope in difficult situations. Most importantly my martial arts program
provided them with a sense of belonging and accountability.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. Community Service became an active part of my life at age
15 when I became involved in martial arts. After starting my own classes I continued
supporting my community by working with various organizations such as the food
kitchen, Toys for Tots, playing various characters for community events and financial
contributions. I implemented community involvement into my own karate program to
teach my students about giving back.
Today, I run a clothing closet. I organized and opened my home to serve various
organizations by providing them with supplies for families in need. I collect everything
from clothes, bags, hygiene products and bedding. I organize them, then distribute as
needed to various organizations to support people of all ages. Recently I requested to be
part of the ‘Dress for Success’ program.
How have you demonstrated support for the advancement and leadership of women in
your profession. Most recently I was approved for a home work-study program, serving
as a mentor for a 17-year-young woman. This is an opportunity to teach her life skills
and provide opportunities that she may not have otherwise had. Through this mentor
program I am able to show her how a nurturing environment and daily routine can make a
significant impact in children’s lives. Additionally, I hope to teach about the importance
of humanity, good citizenship, selflessness and the desire to make people better including
herself. Lastly, it is important to me to teach her how to live independently and provide
her with guidance to accomplish her hopes and dreams. I am very thankful to be given
this opportunity to share my experiences with younger generations.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. Striving to set the best example for the children I serve, is what makes me
a great leader. It is important to teach our kids that giving back is something to be proud
of and so gratifying. It’s also about teaching young people to give without expecting
something in return. Leadership to me is about molding young minds to be good citizens
who care about their community. I want to look back on my life and be proud that I
instilled leadership and respect in many lives. Sometimes the biggest joy in life isn’t
about finding a penny in the parking lot. It is seeing someone else’s excitement when
they find it and the joy on their face that they found a treasure.
18
Wanda Martinez-
2018 ATHENA YOUNG PROFESSIONAL LEADERSHIP AWARD NOMINEES
Johncox
ATHENA Leadership Awards Supplement • November 11, 2018
CURRENT POSITION: Telehealth Clinical
Technician/LGBT Veterans Care Coordinator,
Canandaigua VA Medical Center
EDUCATION HISTORY: Diversity and
Community Studies
IMMEDIATE FAMILY: Kids Maxwell E. Bain and
Mariedeliz E. Bain, wife Dawn L. Johncox-Martinez
Describe your top business and/or professional accomplishments. The accomplishments
I am most proud of during my time working at the Veterans Affairs (VA) all have to do
with the successes I have had working towards creating VAs that are LGBTQ inclusive
and welcoming. These include: forming a special emphasis group for LGBTQ employees
that is part of the diversity and inclusion committee; establishing new and inclusive
polices that protect LGBTQ veterans and employees; building a Transgender Veteran
Care Team that includes a pharmacist, a psychologist, a nurse practitioner, social workers
and others; becoming the first VA to have a library that includes LGBTQ books and
publications; and forming a VA team made up of veterans, family members and the VA
color guard who marched for the first time ever in the Roc Pride Parade.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. In 2009, struggling with my own identity as a lesbian, I took a
two day workshop at the Out Alliance (previously known as the Gay Alliance). The goal
of the workshop was for the participants to learn how to share their personal coming out
stories and use them as tools for educating and for touching hearts and minds. Although
my personal self-discovery road was extremely bumpy, I eventually became an active
volunteer speaker and later a contracted trainer for the Out Alliance, a position I still
hold today. Sharing my story and allowing audience members the opportunity to ask
any and all questions in a safe and non-judgmental space has been incredibly rewarding
for me as I have seen it lead to incredible growth, self-love and personal acceptance in
others.
How have you demonstrated support for the advancement and leadership of women
in your profession. My involvement with the National EEO (Equal Employment
Opportunities) Committee for the VA, has allowed me the opportunity to work with
some amazing woman managers of the LGBT Special Emphasis Program. One of my
roles is to support and guide the managers with the growth of programs within their
perspective Hospitals nationally. I have worked along side LGBT Managers assisting
them with the development of training programs to support the LGBT Special Emphasis
Programs for Buffalo, Bath, Dayton Ohio, and Puerto Rico VA’s, creating an inclusive
environment for both the employees and the Veterans. My focuses have been to support
the advancement with their individual Pride Parades, Pride Month events, LGBT
History Month events along with policy changes surrounding the patient information
questionnaires that providers use and also the assignment of Gender Neutral Restrooms
within the VA Hospitals.
How you have integrated this year’s theme ‘Leadership’ in your professional and/or
personal life. Understanding and accepting who I am as a lesbian has been a long and
complicated journey. It began with my confusing but powerful attraction to Miss Puerto
Rico at age 14, it continued through the horrifying moment at age 18 where I was sent
against my will to the U.S. to be “fixed”, into homelessness and street violence, and
eventually to a successful career and a home with a wife and children who I adore and
who make me whole. Sharing my journey, establishing LGBTQ inclusive policies and
support teams and creating LGBTQ visibility at VA has provided spaces where LGBTQ
Veterans are receiving the respect and support they need, and are allowed to be their
authentic selves in all aspects of their lives.
Katherine Purbeck
CURRENT POSITION: Commercial Lines
Insurance Producer, Canandaigua Insurance Agency
EDUCATION HISTORY: Thompson Valley High
School, Loveland Colorado 1996; Bachelor of Arts with
a minor in History, Colorado State University 2001;
Semester Abroad Vysoká škola ekonomická v Praze 2000;
Property and Casualty Insurance Licensure 2002;
Certified Insurance Counselor Designation 2007
IMMEDIATE FAMILY: Husband Dudley Purbeck,
daughters Gracelyn and Emersyn
Describe your top business and/or professional accomplishments. Insurance was my
first job out of college and within six months I became licensed after completing the 80-
hour licensing course. Within my first few years of work I started to pursue a Professional
Designation as a Certified Insurance Counselor. This designation typically takes an
experienced agent several years to comprehend the concepts well enough to pass all of
the tests. I completed the five courses within five years requiring 20-hours of classroom
time and an essay-style test for each part, passing each one the first time around. I was the
youngest person in the history of my agency to obtain the designation. Since then I have
become licensed in multiple states and attained a license in Life and Health Insurance.
Describe your most meaningful leadership roles in community service and the results
that were accomplished. In 2013 I joined Kiwanis and realized quickly the value of this
community organization diving in head first. I was awarded New Kiwanian of the Year in
2013-2014 and Kiwanian of the year in 2014-2015. I have been a member of the board of
directors since 2015. I have been the Chair of several committees including our annual
Election Day Spaghetti Dinner fundraiser twice. I created a new service project for kids
in our community in collaboration with the YMCA and have chaired the Kiwanis Kids
Carnival for three years. In addition I have been the Membership Chairperson for the
past four years and this year I have been elected as the President of our club. With my
incredible membership team we plan to increase our membership by 20-percent.
How have you demonstrated support for the advancement and leadership of women
in your profession. As the only female outside sales producer in my agency it is
imperative to show leadership qualities to my fellow staff members who are primarily
female. By being a driving force in acquiring new customers and standing firm in the
face of adversity I demonstrate that women can compete equally in this male dominated
industry. Insurance can be a tough subject for some customers to discuss, and when you’re
responsible for the protection of their business, one has to be knowledgeable, decisive,
ethical and a great communicator; all traits of a great leader. I have shared my experience
as a mentor to several women and men in my 17 years as an insurance agent, shepherding
in a new crop of young professionals that is imperative in our industry.
How you have integrated this year’s theme ‘Leadership’ in your professional and/
or personal life. My leadership skills started to bloom eight years ago when I became a
mother to a girl and subsequently a second girl. I knew that they would look to me as
their primary role model and I had a responsibility to lead their growth into strong and
ethical women. My hope is that they see their mother as an active community leader, a
generous volunteer, a kind soul to both children and adults.
As current President of the Kiwanis Club of Canandaigua I am honing my skills to
inspire and motivate my club with my charisma, to do it with integrity, decisiveness and
great communication. I am inspired by other leaders in our club who work to improve
the world one child and one community at a time.
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ATHENA Leadership Awards Supplement • November 11, 2018
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20 ATHENA Leadership Awards Supplement • November 11, 2018