A.
Content Standards
B. Performance Standards
C. Learning
Competencies/Objectives
II. CONTENT
A. References
1. Teacher’s Guide pages
2. Learning materials pages
3. Textbook pages
B. Other Learning Resources
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson (Motivation)
C. Presenting examples/instances
of the new lesson
The learner demonstrates understanding of the environment and market in one’s
locality.
The learner independently or with his classmates creates a business vicinity map
reflective of potential market in ones locality/town.
At the end of the lesson, the learners should be able to:
1. Define and demonstrate understanding of the word target market;
2. Determine who will be the target market of their proposed product or service;
and
3. Compute/calculate the number of their prospective target market.
Target Market
Basis of Computing Target Market
Computation of Target Market
NA
NA
Entrepreneurship DIWA Senior High School Series (Ronaldo “Ron” S. Batisan) pp. 37-39
Classroom Management:
 Prayer
 Classroom Cleanliness
 Checking of Attendance
Recapitulation of Previous Lesson:
 A graded review of the past lesson will be conducted by means of asking a
volunteer or anyone from the class to give a 2-minute recap of the previous
lesson in a form of a graded review. Score or points will be given depending on
the content and delivery of the recapitulation, as follows:
Excellent/Complete Recapitulation = 3 stamps
Good/More or less complete = 2 stamps
Very Incomplete/Needs Improvement = 1 stamp
“The teacher conducts a pre-test on the topic to be discussed by means of asking the
students to mind-map or conceptualize the word/topic “TARGET MARKET”.
Activity: A Minute-To-Win It Test
Mechanics: The students (individually) will be asked to write or list down as many as
they could, concepts or related words relative to target market in one minute. The
student with most number of correct answers will be the winner and get a price.
LESSON PROPER:
1. Question and Answer
a. What do you have in mind we say target market?
b. How would you know that that is your target market?
c. What will be your basis in determining your target market?
2. Video Presentation of different types of target market
a. Who are the possible target market in the video?
 School Muntinlupa Science High School Grade Level 12
Daily Lesson Log
Teacher JOSEFINA S. FELIPE Learning Areas Entrepreneurship
Teaching Dates December 3, 2018
b. What are the products/service Quarter
needed by each 3rd Quarter
target market?
and Time In your proposed business/product, who are you target market?

D. Discussing new concepts and Identify the target market of your proposed business and try to calculate the number of
practicing new skills target market your business has.

E. Discussing new concepts and

practicing new skills
F. Developing Mastery GROUP ACTIVITY: CHARADE GAME

The teacher conducts a Charade Game to determine whether the students remember
the things discussed.

Mechanics: Two parties will be primarily involved to do the game, i.e., the
actor/portrayer. The student who will act the word draws from the box, provided by
the teacher, a word for him/her to portray or act. The student who will be able to
guess the word being acted will be the winner.

The teacher gives a situation for the students to compute on the board the target
market.

H. Making generalization and Target Market - refers to the group of people where your estimated number of
abstractions about the lesson. customers will come from.

I. Evaluating Learning QUIZ: Know your Target Market

1. Tailoring/Dress Shop
2. AVON products
3. Taho
4. Meat Shop
5. T-Shirt Printing

J. Additional activities for Using your proposed product/service, determine your target market and compute.
application or remediation.
V.REMARKS
VI. REFLECTION
A. No. of learners who earned 80%
on the formative assessment
B. No. of learners require additional
activities for remediation
C. Did the remedial lessons work?
No. of learners who have caught up
with the lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor can
help me solve?
G. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?
Prepared by:

Mrs. Mary Joy C. Disuanco_

Subject Teacher/Teacher II