Corporate Social Responsibility Initiatives

Cause Promotion

There is an organization called Feed the Hungry San Miguel, it is an

organization that serves 4,000 meals (every school day!) to children in impoverished

communities. For many, it is their only nutritious meal of the day. Because they are

required to attend school to receive the meal, they also receive an education. Feed the

Hungry San Miguel helps families break the cycle of poverty through educated

children. You can help financially or non-financially, either you give donation or

spreading the word for a cause and benefit for the poor.

Cause Related Marketing

San Miguel Corporation (SMC) is one of the heroes during the storm in

the Philippines called Sendong and Yolanda. The heroic response of SMC gave

rise to a total of 5,000 homes for the Sendong survivors, also taking corporate

social responsibility to the next level. 2,500 of these homes are now in Gawad

Kalinga (GK) communities. Being one of the largest conglomerates in the

country, SMC, through its Foundation, was able to influence its prominent brands,

including San Miguel Global Power Holdings, San Miguel Brewery Inc., Petron

Corp., San Miguel Purefoods and San Miguel Yamamura Packaging Corporation

to respond to the rebuilding efforts following Sendong.

Corporate Social Marketing

The environmental program of San Miguel Foundation Inc. covers the

protection of land, water, and air. On a smaller scale, the Foundation conducts
tree-planting projects on areas identified by different San Miguel Corporation

(SMC) plants. Tree-planting projects are usually scheduled to coincide with plant

celebrations.

The Foundation advocates the protection of coastal waters through its Coastal

Resource Management, which engages in mangrove reforestation, artificial reef

installation and regeneration of marine resources. Training on waste management

and donation of trash bins through plant facilities are also conducted.

Corporations that go beyond regulatory compliance are rated favorably by most

government offices. They are recognized for taking proactive measures in

preventing negative environmental, health and safety impacts. Recycling and

recovery are key factors which cut waste disposal costs. Reducing gas emissions

that contribute to global climate change also lower costs. Pollution prevention is a

discipline practiced in SMC plants which eliminates the generation of waste at the

source.