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Ravenshaw University 1
Integrated MBA Group
Siddhant Kumar
Behera
Integrated MBA
2 Group
1. Introduction
2. Company Name
3. Executive Summary
4. Vision
5. Market Analysis
6. Future Goals
7. Customer
8. Market Competition
9. SWOT Analysis
10.Product Promotion or Marketing
11.Marketing
12.Management Team
13.Stages Of Development
Integrated MBA
14.Financials for 5 Years 3 Group
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Integrated MBA Group
5
A Consumer is a person who
purchases something for his
personal use & Robotics generally
refers to the branch of
engineering(mechanical &
electrical) , computer science all
clubbed together for creating
robots who can mimic human
behaviour and can do tasks more
efficiently than humans.Integrated MBA Group 6
Robotics is changing our daily lives at
home, with inventions such as
robotic vacuum cleaners, robotic
companions (pets), robotic appliances and
robotic toys.
With the advent of the "smart home”/
“smart city” now on the horizon, including
the networking of home appliances and
other consumer electronics, it is anticipated
that robotics will soon be playing a much
larger role in our day-to-day living.
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Consumer Robotics will be a smart solution for smart
cities.
With the introduction of SMART CITY concept in
India, Consumer Robotics in India is having a bright
future in helping to make India Smarter.
As consumer robotics is a Hardcore Technology
concept & our current Prime Minister believes in
technology. So, for a big country like India where
cleanliness plays a major role and now with the smart
city concept in progress our Spic & Shine Automatic
Robotic Mopper, will be like a solution for every
cleaning problems. Integrated MBA Group 8
Developed countries like Japan and America
have been using robots to clean rooms,
entertain etc.
Future of Robotics in India-There is no
denying that Robotic technologies are all set to
change the way things are done in the industries in
which they are being implemented.
Considering that India is already a manufacturing
hub catering to the whole world, so not only in
household & service sectors but the use of robots in
every aspect of manufacturing will provide the
necessary edge to companies. In turn this will propel
the requirement of skilled manpower for this
technology.”
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Spic &
Shine
Doing all this will help us and our product to sustain in the
market for a long run with good customer response from all
sectors there by increasing chance of expansion.
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Our main target will be different service
providing sectors, where cleanliness and clean
surrounding is a must, such as Hospitals, Banks.
Certain Industrial sectors & Household sectors
where clean & hygiene environment is always
required.
With the smart city concept now in progress,
so the people those who will be the residents,
for them cleanliness will be will a top priority.
So, the residents of the smart cities will be our
target customer.
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As,the name of our product,
“Automatic Robotic Mopper”, clearly
suggests that it is meant for cleaning.
So, all the problems whether big or
small specifically related to cleanliness
that will be faced by our customer will
be solved by our Robotic Mopper.
20%
30%
16%
27%
Source ;Google
39% 27%
19%
15%
Source ;Google
27% 18%
14%
41%