DIRECTING

 Refers to the way and means employed by management to encourage all personnel in
the business firm to accomplish all assignments given to them.

 It is the human, People-to people aspect of managing by which subordinates are

motivated, persuaded, and led to effectively and efficiently contribute towards
realizing the very reasons for which the enterprise or the company has been
established

 In order to attain the objectives of Directing in the right manner, they were PLANNED
and ORGANIZED.

 This management is sometimes referred to as influencing, actuating, guiding or simply

leading or motivating. Unlike the other managerial functions which involve analytical
skills, directing, being concerned with influencing human beings, uses largely a
manager’s interpersonal and relational.

CONCEPT OF DIRECTING

 DIRECTING is the PROCESS of initiating action in accordance with what has been
PLANNED.

 DIRECTING is performed by the top level management to its subordinate.

 DIRECTING is the PROCESS of guiding, instructing, motivating, leading, and influencing

subordinates to attain goals or objectives effectively and efficiently.

 End view of directing :

IMPORTANCE OF DIRECTING:

 Organizations function through the continuous inter-communication and interaction

among its members. Directing can therefore be looked upon as the process through
which the manager energizes the organization into action, much like electricity
activates an electricfan. Directing is very closely linked with leadership role of a
manager. Since managers do not perform all the activities they are responsible for but
instead achieve results through other people, leadership ability is an important
managerial skill which is manifested largely in the manner a manager interacts with his
subordinates and directs their activities from day to day.

DIRECTING ACCORDING TO:

“ Directing consists of the processes and techniques utilized in issuing instructions and making
certain that operations are carried on as originally planned.” – Haimann

 Haimann emphasized the directing as a process which is planned beforehand,

The top level management, which is the one who exercised directing used
directing as a technique to issue instructions to his subordinates to achieve the
goals of the organization. In directing, you can also check the progress, the
quality and the way how the subordinates worked the assigned tasks, that must
be alligned to what is originally planned.

“Directing is a complex function that includes all those actions which are designed to
encourage subordinates to work effectively and efficiently in both the short-range and long-
range actions respectively.” – Koontz and O’Donnell

“Directing is telling people what to do and seeing that they do it to the best of their ability.”-
Earnestt Dale

“Directing is the guidance, the inspiration, the leadership of those men and women that
constitute the real core of the responsiblities of management”- Urwick and Brench

“The heart of administration is the directing function which involves determining the course,
giving orders and instructions, providing the dynamic leadership.”- Marshall E. Dimock