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 Disclaimer
• This presentation including any other materials in connection therewith (“Presentation”) are
meant to be used internally by CIMB-Principal Asset Management Berhad (“Company”) to
assist participants to better understand the subject matter presented.
• The information contained in the Presentation are collated from various sources including
but not limited to the public domain. Furthermore, the information contained in the
Presentation including but not limited to opinions, analysis, forecasts, projections and
expectations ( collectively known as “Opinions”) are merely an expression of belief.
• Although care has been taken to collate and compile the information and/ or Opinion
contained in this Presentation, no warranty and/ or representation, be it expressed or
implied, is made that the information used is accurate, complete, fact-checked, suitable,
true, valid and/ or free of errors. Information and Opinions contained herein are published
for participants reference and illustration only.
• The Company further disclaims any responsibility and/ or liability for any direct or indirect
losses and/ or damages the participants may suffer and/ or incur as a results of and/ or in
connection with this Presentation including but not limited to the information, Opinion and
the delivery of the same.
• This Presentation is not to be used, either directly or indirectly, for soliciting business,
services and/or facilitating any other form of communications with external parties
whatsoever. This Presentation is also not to be construed, at any time, as a sales material.
• This Presentation is meant only for internal circulation and must not be disseminated to any
members of the public.
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 Contents

Section 1 • Agency Governance Training

• Penalty on Consultants Found

Section 2 Guilty

Section 3 • Do’s & Don’ts As A Consultant

• Code of Ethics & Professional

Section 4 Conduct

• Guidance Note in Relation to the

Section 5 Personal Data Protection Act 2010
(PDPA)

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 Section 1
Agency Governance Training

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 Agency Governance Team (AGT) was formed to
monitor the conduct of agency force with the objective to
ensure proper conduct and practices by the agency
force. The AGT would also continuously introduce best
ethical practices amongst the agency force where
applicable.

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 Top 7 AGT Cases
1. Unauthorised KWSP Submission: Example: Submission of a EPF
Withdrawal Application without getting prior consent from
investor/prospect.

2. Fraud: Money Received Not Invested. Example: Cash was taken from
investor, however there were no submission of Application Form done.

3. Consultant Misconduct. Example: Soliciting Business without license,

having road show without the approval from the Company, etc.

4. Unauthorised Printed Material. Example: Using marketing/

promotional materials or leaflets which is not approved by the Company.

5. Pre-signed/Pre-Thumbprint forms. Example: Getting multiple pre-

signed forms from investor/prospect for future withdrawal investment.

6. Misrepresentation with CPAM brand & logo. Example: Name card,

Facebook page, guarantee letter of investment return, publish email to
public for own agency recruitment purposes etc.

7. Falsification on investor’s document. Example: Fodge document

tampered unit holder ledger, etc.

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 Section 2
Penalty on Consultants Found Guilty

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 Penalty on Consultants Found Guilty
Depending on the seriousness of the complaints, AGT (Agency
Governance Team) will decide on the following actions to be taken
against the consultant:
• Suspension pending inquiry
• Warning/Reprimand letter
• Termination of Agency Contract & Blacklist of consultant’s name in the
Company and FiMM records.
• Extra Reactive Actions (All cases)
 Demotion / Suspension
 Public Reprimand via Agency Circular
 Company Blacklist
 FiMM Blacklist
 Police Reports
 Administrative Charges/Monetary penalty

For criminal cases the Company will proceed to lodge a

police report and legal action will be taken.

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 Section 3
Do’s & Don’ts As A Consultant

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 Do’s and Don’ts as a Consultant

Don’t
1. A CWA Consultant without a valid FiMM number is not allowed
to solicit for sales (even though he/she has a valid CWA agent
code).
2. A CWA Consultant must not obtain and utilise pre-signed/pre-
thumbed forms.
3. A CWA Consultant must not make any variation, modification,
amendment and/or changes to any marketing and promotional
materials, training materials, slides, diagrams, manuals, articles,
forms and whatsoever supplied by the Company. Note : For all
materials, CWA Consultants are reminded to ensure fund
performance date is not more than 6 months from the current
date.
4. A CWA Consultant shall not induce any person to invest by
offering and/or providing rebates, discounts and/or gifts in any
form.
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 Do’s and Don’ts as a Consultant
Don’t
5. A CWA Consultant is prohibited to collect or receive cash/transfer
clients money to own account on behalf of the Company at all
times. Note : For investment with the Company, payments can
only be made via cheque which must be made payable to the
Company for (investor’s name)

6. A CWA Consultant shall not make any misrepresentations or

conceal any terms of any investment or proposed investment in
the Company’s products.

7. A CWA Consultant shall not make any representations or give any

warranties for or on behalf of the Company other than those
given by the Company in writing. Note : Promise to investor that
he/she will make profit over short, medium or long term is
strictly prohibited.
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 Do’s and Don’ts as a Consultant

Don’t
8. A CWA Consultant shall not publish any advertisement
concerning the Company in any publications without the written
approval from the Company. Note : Agency force is strictly
prohibited from developing their own sales and marketing
materials (printed or electronic), carrying CWA logo i.e.
brochure, pamphlet, banners, letterhead and etc.

9. Agency force is not allowed to use CIMB Group, CIMB-Principal,

Regulatory Bodies (i.e. EPF, BMM, SC, PPA, Bursa and etc.) and
CIMB-Principal’s business partners (i.e. Sun Life, As-Salihin and
etc.) name, any of its logo and any of its corporate identity. Note
: For more information, please refer to CWA Brand Identity
Guidelines.

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 Do’s and Don’ts as a Consultant

Don’t
10. A CWA Consultant is not allowed to represent, promote or be
associated with the name or interest of any other company,
society, body or person involved in transacting any form of the
products other than the Company without the prior written
consent of the Company.

11. A CWA Consultant is strictly prohibited to poach, pinch or recruit,

either directly or indirectly, CWA Consultants under other leaders
or from other agencies within CWA Agency Force for the
purposes of selling insurance, takaful or any other business
without prior consent by the Company and the affected leaders
or agencies.

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 Do’s and Don’ts as a Consultant

Don’t
12. A CWA Consultant shall not, without the written approval of the
Company, leave his present Group for another Group.

13. A CWA Consultant is strictly prohibited to poach, pinch or recruit,

either directly or indirectly, CWA Consultants under other leaders
or from other agencies within CWA Agency Force for the
purposes of selling insurance, takaful or any other business
without prior consent by the Company and the affected leaders
or agencies.

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 Do’s and Don’ts as a Consultant

Consultants are
forbidden from
reproducing this flyer or
making any edits to the
information currently
available in this flyer

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 Do’s and Don’ts as a Consultant
Do’s
1. A CWA Consultant shall abide by all clauses in the Agency Agreement,
directives and circulars as well as guidelines set out by FiMM, SC and other
relevant authorities.

2. A CWA Consultant must produce his/her FiMM’s Authorisation Card when

soliciting sales.

3. A CWA Consultant must use the prospectus of the unit trust scheme when
soliciting sales.

4. A CWA Consultant shall at all times treat the customer cordially, with good
faith and the best of intention; and to disclose all pertinent information with
regard to the investment.

5. A CWA Consultant is urged to use proper language and communication skills at

all times.
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 Do’s and Don’ts as a Consultant
Do’s
6. A CWA Consultant shall be appropriately attired while at the office premises or
promoting sales for the Company or attending official function, so as to project
a professional image or identity of the Company.

7. A CWA Consultant must only use advertisement or promotional materials that

have been approved by the Company.

8. A CWA Consultant should take every precaution to protect and preserve the
confidentiality of his/her clients’ information.

9. A CWA Consultant should adequately explain the natures and characteristics of

the unit trust fund or any other product for which he/she is recommending.

10. A CWA Consultant should endeavor to provide his/her investor/client with

prompt, efficient and continuous service. Frequent visits to investors should be
made at least once every 3 months as a good practice.
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 Do’s and Don’ts as a Consultant
Do’s
11. A CWA Consultant shall in all matters act loyally and faithfully to the Company
and to obey the Company’s orders and instructions.

12. A CWA Consultant is urged to achieve the target and/or sales and/or
investment quota and/or number of recruitment in ensuring the continuity of
contract with the Company.

13. A CWA Consultant must acknowledge and be aware of the provision in the
Anti-Money Laundering Laws, Guidelines, Regulations and/or administrative
directives issued by the Company.

14. Agency forces are to ensure that all online content by them i.e. blogs, website,
Facebook, Instagram and etc only make reference to their own agency name
and agency logo and does not indicate any reference to CIMB Group, CIMB-
Principal and its business partner, regulatory bodies and etc.

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 Section 4
Code of Ethics & Professional Conduct

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 Code of Ethics &
Standard of Professional Conduct
Vision:
To be South East Asia’s Most Valued Investment Manager Offering
Total Asset Management Solutions

We have to approach clients professionally and to comply with

Code of Ethics & Standard of Professional Conduct

This code is very similar to the code set by the FIMM

(Federation of Investment Managers Malaysia)

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 Honesty, Dignity and Integrity
We should conduct and encourage others:
To market and distribute UNITS in a professional and ethical
manner. We must not misrepresent or recklessly represent our
qualifications.

Examples:

– The qualification of the management company you represent

– The products and/or its characteristic offered

– The past investment performances of Unit Trust funds marketed

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 Fair Dealing
• You must at all times deal in a fair and equitable manner.
• Avoid aggressive and offensive sales practice.

Good Faith
In all situations, you must:
• deal with good faith and the best of intentions
• give full disclosure of all pertinent information to the investor
for his/her investment decision.

Conflict of Interest
In all situations, you must:
• Avoid conflict of interest arising, whether real, potential or perceived;
• Ensure the investors are not disadvantaged by the transaction concerned;
Any related party transaction, dealing, investment and appointments involving
parties to a unit trust fund must be made on terms which are the best available for
the unit trust fund and which are no less favorable to the unit trust fund than an
arm’s length transaction between independent parties.
In the event you face a conflict, you must immediately declare to the ADM/RADM
and withdraw from such transaction.
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 Section 5
Guidance Note in Relation to the Personal Data
Protection Act 2010 (PDPA)

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 Guidance Note in Relation to the Personal
Data Protection Act 2010 (PDPA)
• All investor information and any other information obtained as
part of your duties as an agent (“Information”) is strictly
confidential and should not be shared with any other agent or
third party except where permitted under the terms of your
Agency Agreement.
– Under the terms of your Agency Agreement you are also required to
observe these obligations imposed by the PDPA:-
• You shall not lose , misuse, modify, allow directly or indirectly the unauthorized or
accidental access or disclosure, alteration or destruction of any Information;
• You shall have in place all technical and security measures and procedures to
ensure that the Information is collected, protected, processed and/or stored
properly and securely;
• You shall ensure that the Information cannot be accessed by any person other
than yourself or such other person authorised in writing by the Company and any
such Information so accessed will only be for permitted business functions; and
• You shall ensure that you are at all time compliant with the PDPA and all rules,
regulations, standards, guidelines, practice notes and/or circulars issued
thereunder.

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 Compliance with Rules and Regulations
• Use of authorization card
• Marketing and distribution with prospectus
• Provide adequate explanation on the nature & characteristic of a
unit trust scheme
• Confidentiality of communication and transaction
• Increase competency
• Provide prompt, efficient, & continuous service

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 Two (2) additional CPAM Regulation Codes
To promote and maintain the highest ethical and professional
standards of Unit Trust Consultants

Regulation Code 1
Every EPF investors can only have 1 active servicing consultant.
The consultant will be given 6 months period from the date of the
investor’s first disbursement to actively service him/her.

Regulation Code 2
A registered consultant who has resigned for a period of at least 6
months may rejoin under a new reporting up-line or agency.

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 Circular
Agency Policy on Conducts & Ethical Practices

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