PHARMACEUTICAL BRAND Brand

D ev e l o pm e n t
DEVELOPMENT G u i d e l in e
G u i d e l in e

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 OBJECTIVES

 B r a n d d ev e l o p me n t a i m to i m p rov e b r a n d e q u i t y a n d i m a g e u s e ex te n s i ve B r a n d i n g
s t r a te g y a n d I n te g r a te d M a r ket i n g C o m m un i ca t i o n p l a n s
 Competitive edge against current competitors
 Improve brand equity and image
 Expand market share

Busy Customer
Brand Value Perception Concept competition
Market behavior

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 1 . BRAND DEVELOPMENT R e s ult s .
A . BRANDING STRATEGY
Q u ic k l y.
B. BRAND IDENTIT Y
At less cost.
2. MARKET DEVELOPMENT

Planned Change 3
 Organization
1 . BRAND DEVELOPMENT Development

“If you want to survive heavy market competition, you will have to
make sure that you have very strong brand image. One of the reasons
why top brands spend millions in branding is because they know that
is the only way to retain their customers.”
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 BRAND DEVELOPMENT
 O Projects Brand Development is a leading branding consultant that has worked closely with
d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.

 O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h e
consistent, cohesive, and relevant experiences that drive awareness.

Marketing
Company Strategy Branding Strategy
Communications

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 THE BRAND IS EVERY THING
 Many companies are utilizing fractured or unbalanced marketing plans that don't focus on
strengthening their corporate brand. We help you how to develop successful branding
strategies.

 T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l p
organization expansions and reach our full potential.

 Branded company will be easily expanded and go globally to external market with competitive
image and corporate communications.

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 SCOPE OF WORK
W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.
Our diverse experience and range of talents provides us with innovative solutions, from product
branding to global distribution - no detail is overlooked.

Our business scope includes:

 Branding Strategy and brand building
 Market analysis and reporting
 Market Plan and Integrated Market Communication plan
 Product design and test marketing
 Brand identity, product packaging and promotion design
 Graphic design in the areas of print, digital and exhibition media

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 WHO NEED BRANDING ?
 Every things need branding. Organizations, companies, product, activities even people. But we
work only in this fields:
 New company or product
 Organization development
 Company need expansions
 Brand going overseas
 Product re-launch
 Pharmaceutical product Science Identity
 Market solution for special brand situation either company or product

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BRAND DEVELOPMENT PROCESS

Brand Analysis Planning Brand Building Brand

Strategy

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 BRAND IDENTIT Y MAIN ELEMENTS
1. Brand Identity
1. Identity: logo, color palette, typography.
2. Stationary: letterhead, business card and envelops…etc.
3. Communication: Advertising grids, A 4 page corporate A 4, half A4 page, quarter page, newspapers, magazine
and billboards.
4. Promotion: Advertising banners & promotional items.
2. Company profile
3. Web Development
Our we b site de ve lopme nt capabilit ie s r e fle ct ahe ad of the cur ve pr actice s and a pr ogr e ssive unde r standing of how
pe ople and se ar ch e ngine s be have online .
4. Product Portfolio
Phar mace utical Pr oduct ne e d spe cial tr e atme nt. Scie nce Ide ntity de ve lopme nt should be use d.

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 Organization
3. MARKET DEVELOPMENT Development

Technique aimed at increasing a company's market in order to

widen the customer base for the purpose of selling more products. 11
 WHAT'S IS MARKET DEVELOPMENT
 Market develop is a marketing technique aimed at increasing a company's market in order to
widen the customer base for the purpose of selling more products. There are several
a p p r o a c h e s t h a t c a n b e u s e d t o m a k e a m a r k e t l a r g e r, r a n g i n g f r o m c a p t u r i n g c u s t o m e r s o f
rival companies to expanding to a previously un-ser ved segment of the market.

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 MARKET DEVELOPMENT OBJECTIVE

 W i l l d ev e l o p m a r ket d ev e l o p me n t p l a n t h a t w i l l e f f e c t i ve d ev e l o p a l l t y p e s o f
b u s i n e s s , a n d d e l i ve r s b u s i n e s s g r o w t h ex a m p le s :
 New products or services to existing customers
 Existing products or services to new customers
 New customers or target segment

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 MARKET DEVELOPMENT PROCESS

IMS data and market Develop existing Utilize a suitable

Establish targets
analysis sales prospect data

monitoring,
Develop USP's IMC Plan Sales processes measurement and
reporting systems.

Follow-up the activity Upgrade

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 Brand
ACTION PLAN Development

“Who fail to Plan… Plan to Fail” 15

 ACTION PLAN

It’s a planned change exercises. It involves

Diagnosis of an
Development of plan Prepare resources Implementation
organization

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 BRANDING BLUEPRINT
Step One S t e p Tw o
• Learn marketing objectives and strategy • Develop concepts/taglines/site
architecture
• Prioritize projects
• Start visual research
• Audit existing and competitive materials
and strategies • Present initial creative approaches
• Inter views/focus group
• Write creative brief and define messages
• Create timelines and budgets
 BRANDING BLUEPRINT ( C O N T I N U E D )
Step Three Step Four
• Develop outline and copy points per • Write full copy draft
selected concept
• Revise and write final copy as per client
• Explore layout options comments
• Begin creating visual materials • Start layouts
(photos/illustrations)
 BRANDING BLUEPRINT (CONTINUED)

Step Five Step Six

• Create and present full layout and/or e-
design
• Develop final electronic files for print, or
coding for web
• Final execution and management of products
(website launch, launch media campaign,
exhibit built, print pieces to printer, ads
placed, press releases sent, etc.)
 HOW MUCH DOES IT COST?
 It depends on what you want
 Bundling projects will save you money
 Itemizing each project will cost you more
 The cost range for branding is broad and will be determined based on scope of work
 D o n ’ t b u y l o w b i d ! Yo u g e t w h a t y o u p a y f o r a s i n a n y o t h e r i n d u s t r y o r s e r v i c e
 THANKS

E-mail: ax.tantawy@gmail.com -mustafa.hamalawi@gmail.com

Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 21