La Premier Tubo

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT
COMPANY SUMMARY
The Charming island was tucked in the province of Lian in Batangas

.La Premiere was a tropical hideaway with a happy getaway beach that
invites people with a direct relaxing and comfortable sea access.
A beautiful place clutches by shady soaring of coconut trees and a

private white sand beach, La Premiere is a fascinating gem steep-sided in
innovation and creativity. Its exclusive rooms that offers uniqueness and new
experience to the travelers. We call our traveler – Pipers.
La Premiere provides guests needs and this is “THE FIRST” in

terms of new style in lodging with comfortable stay. This tropical retreat is
perfect for the weekend recreation activity and a complete destination for
family bonding, couple honeymoons and an escape to the city. It provides
park that can be both enjoyed by everyone.
Explore and Experience - discover your own story here at La Premiere.
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LOGO
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The Circle - stands for the pipe-style lodging that La Premiere offers.
The Line - stands for the business characteristic which UNITED.
The House - represent for being feel at “Home” while away at home.
The White (color) - represent the peaceful around the lodging.
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HISTORY
In the province of Batangas, there are five graduates from Tourism

Industry that were brought at the same place and at the same time because
of different reasons. They united and proposed a business proposal in order
to escape poverty. After they successfully completed their business plan,
they hesitated whether to sell it or not. In the end, they decided turn papers
into real business. With zero on their pocket, they asked for the help of their
hometowns government and asked fund online to achieve their goal.
La – The
Premiere – First
The gender of the name (French) symbolizes the owner of the company.
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MISSION AND VISION
Mission: “To deliver happiness to our pipers and to offer them new
experience through our innovative pipe rooms.”
Vision: “To become one of the leading tourist destinations in the Philippines
by 2022.”
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OBJECTIVES
1. Offer the Philippines the first pipe-rooms.

2. To provide a high quality of services that suits the individuals looking
for relaxing, comfortable and memorable experiences in the
hospitality and tourism industry.
3. Provide the market for tourist with a standard personnel required in
the hospitality and tourism industry.
4. Creating memorable expedition that would satisfy the customers.
5. To evaluate tourism and travel industry by economic, cultural, and
social issues.
6. To participate community service by providing both local and regional
people with a general lectures, consultation, and training programs.
LOCATION
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Matuod South Road, Lian, Batangas, Philippines
La Premiere is an accomodation on beach located in Matuod South

Road, Lian, Batangas. It is a 126 kilometer which is a 3 hours and 4 minutes
drive from Metro,Manila. As Batangas is famous for their beautiful beach and
resort, the entrepreneurs decided to build the unique idea of business near
the sea as there are many guest from another place just to have a relaxing
views from the seasides. The entrepreneur create 80 pipe style lodging room
in the seaside. For the guests who wants to have different experience on this
accomodation we offer an economy for those wants to experience this with a
low budget room. We also offer deluxe for those guests who wants to
experience a fresh air in the luxurious room. And for those guests who wants
to have a complete set or an apartment type we offer the suite. The benefits
of this type of lodging is to have unique experience for those tourist who
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wants to experience new type of accommodation here in the Philippines. It is

also beneficial for two business people, the other is that they still create
money for those concrete pipe that is already used by selling to other
business people who wants to create money in order to have a unique ideas
on how to use it.
Why choose Location?
The entrepreneurs choose Batangas because this place is known for

beautiful seas that’s why business people make lodging or accommodation
type of business. They also made this type of business so that tourists who
enjoying the water activities can still have place to rest. The resting place is
already known as hotel or apartment type so for unique the idea and
experience the entrepreneur made this that comes from other countries.
They also decided to put this type of lodging in the seasides because they
know that seasides have a strong wind that help feels the guests that even
in the resting place they will still feel the fresh air of sea breeze.
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The place is 10,000 square meter so for the parking area we will be
having a 1000 square meter and suited for 30 to 40 cars. The La Premiere
Tubo Hotel Resort operates 24 hour front desk assistance. The parking area
is not fully cemented as it is part of a beach.
COST OF ACQUISITION
Area Unit Price per unit Overall price
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10,000 sq meter 1 square meter 2,100 php 21,000,000

php
The 10,000 square meters lot is owned by Aguila Auto Glass which
is know for being the most recognized name in the Philippine glass industry
for over 6 decades. The property owner, Atty. Lauro Aguila, is selling the lot
of 10,000 square meters for the price of 21,000,000 philippine peso including
the deed of sale, contract to sale, transfer certificate of title, acknowledgment
receipt, and etc.
COMPANY STRUCTURE
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Owner
Marketing Purchasing Front Office Logistics

Department Department Department Department
Advertising &
Accountant Receptionist Security
Promotion
Sales
Cashier Reservation Lifeguard
Consultant
The company structure or the organizational chart shows the

relationship in each employees with their respective designated works. The
purchasing department’s role is to have the financial written record, fix and
execute financial transactions, and to deal with cost account and cost activity
control. The front office or the room management division manage the
customer/guest services which includes the front desk assistance,
reservation service, laundry works, concierge, answering the telephone, and
the services for housekeeping. The front office of a hotel is where the guests
are welcomed when they come through, they get listed, appointed to their
designation room, and where the guest check out. It is the most important
division because they are in front of the house wherein it has personal
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contact with customers. The logistics section is liable for tracking hotel’s
daily supplies, buying durable goods, and keeping safety.
TYPE OF OWNERSHIP
Partnership is the type of business ownership for La Premiere. The

company is owned and operated by five (5) people and specifically a general
partnership. In general partnership, all partners have unlimited liability to
their investments. The investment and the capital of La Premiere will be
shoulder by the partners through various ways. This type of ownership has
its benefits to all the partners involve and to the business itself wherein it
includes the ease of organization because of the combined knowledge and
skills of each members. The different strengths of each partner can result to
a better decision-making for the business and the availability of funds that
each of the members can provide. A partnership is the same as the sole
proprietorship, is a opening business organization, meaning that the net
income and financial loss of the business which passes through the owners
of it.
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KEYS
La Premier Tubo Hotel is something new for the Filipinos and it’s
going to be a wonderful experience for all the lodgers that want to
experience a different type of lodging. La Premier is promoting a cultural and
economic type of lodging without sacrificing the customer’s satisfaction. By
saying satisfying the customers we are going to provide all the equipment
and all the services needed to give the best and memorable vacation
experience that a customer can ask for.
Our target market were the families, couples, friends and travelers
that wants to have priceless experience without having to go outside the
country just to have something different, something new. La Premier Tubo
Hotel’s vision is to be one of the leading lodging business in the Philippines
by 2023 and for that we are going to value every customer’s opinions and
suggestions for the continuous improvement of the hotel. As the saying goes
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the customer’s were always right, they are the one who have the power to
tell us what things to improve and what to continue. We are always open for
changes as long as it will help the company grow and become more
successful. La Premier Tubo Hotel is not just focused on today’s trend, we
are aiming for the future trend that will make us more advance than the other
lodging business. We are going to make each and every customer feel
valued like they are the most important person of the day because that’s
what we believe the customers should all experience. After all we are in the
hospitality industry, our business is all about taking care of our
guests/customers and giving them the best experience and services that we
offer.
CHAPTER 3
PRODUCT AND SERVICES DESCRIPTION
La Premiere Tubo Hotel is offering a eco-friendly environment for our

future dear guest who wants a environmental leisure and relaxation during
their stays in the Philippines. Most of our product offered less price but with
the high quality for our guest to experience nature base vacation and to enjoy
the scenery that we offered. La Premiere offers the best for our guest to have
their relaxation and vacation that they want. Stress all the way from the trip?
well we can get you the place that exceeds your expectations.
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La Premiere Tubo Hotel offers a accommodations that are cheaper

and most affordable prices for the guest and also to let them experience the
unique kind of accommodation that they want.
The accommodation are mostly arranged in a pile set of rooms, has a

staircase for the second floor of the room, inside the room there is a one
double bed, a table and chair, a single sofa and a wardrobe.
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Room Rates
1 single bed, a single

Single Room
PHP 1,220 wardrobe, air-conditioned
( 1 person)
room
Couple 1 double bed of roses,

Room PHP 2,000 tables and chairs, air-
(2 persons) conditioned room, wardrobe
4 double beds, family size

Family tables and chairs, air-
Room conditioned room, 2
PHP 5,500
wardrobes, 1 mini-
(maximum of
refrigerator
8 persons)
Facilities - Services
 Swimming pools
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 Internet / Reading Corner with complimentary

 Tour Desk
 Kid’s room / Children Playground
Outdoor Activities
 Surfing Lesson
 Yoga
 Beach Volleyball
 Snorkling
 Island Hopping
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CHAPTER 4
FUTURE PRODUCT AND SERVICES
Picture Remarks Quantity (Of Projection

Applicable)
Shuttle Service 2 After a year
which offers
convenient service
from Manila area to
Batangas going
back to Manila. It
has timetable to
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make it more
organized.
Sport Activities - After two

 Flying Fish years
 Phantom
 Kayaking
 Boating
 Water Roller
 Para sailing
Events - After three
 Beach Wedding years
 Team Building
Restaurant 4 tables, 16 After four

chairs years
Waiting Lounge - After four

years
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New branches, 2 After five

including dormitory years
type for backpacker
CHAPTER 5
PROBLEMS AND SOLUTION
 ECONOMIC
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1. Problem: Most of the people nowadays are always concern about

money spending. They don’t want to spend much but wants to have the
pleasure of getting what they want. They don’t appreciate consuming money
for things that they think will be a waste.
Solution: All of the prices offered by the hotel are really affordable and
worth the customers money. You can have the pleasure of having a
memorable vacation with lesser money. You can escape your stressful days
without spending too much. We can assure that the customer will get the
service and relaxation worth of their money.
2. Problem: Inequality is also one of the economic problems. Having

different behavior or services depending on the status of life.
Solution: La Premier Tubo Hotel welcomes all the guests that wanted
to have a vacation. Whatever your status in life, we will always treat our
guests the same services we offer. We are going to conduct extensive
training for all the employees not only for the service but also for the
behavior of the staffs in handling customers. Every customer will feel that
they are valued.
3. Problem: Exceeding working hours without pay
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Solution: One of the problems that employees experience here in our

country is working overtime without having their overtime pays. La
Premier Tubo Hotel will provide the salary that the employees worked for
including overtime pays and holiday pays. The staffs will be ensured to get
their salary equivalent to their working hours.
 ENVIRONMENT
1.Problem: Waste/Garbage Disposal
Solution: The hotel will practice the proper garbage segmentation,

starting from Biodegradable, Non-Biodegradable and Recyclable. Since the
hotel will be located near the beach we will be precise about this
problem. We will have a certain place wherein we can dispose the hotels
wastes.
2. Problem: Water Pollution
Solution: One of our hotel’s missions is to be eco-friendly. We will

monitor and keep the place refreshing for the guests. To do so, we are going
to prohibit bringing food with wrapper or anything that can result to water
pollution. They can consume it inside the hotels premises. We will also place
garbage cans in almost every part of the premises so we can avoid littering.
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Of course we are not assuming that every guest will follow so we are going
to have our staffs to check the surroundings if that will be the case.
3. Problem: Natural Disasters
Solution: The hotel will be prepared for this event. Natural disaster is
something that you cannot expect, most of the time it will come as a
surprise. We are going to make sure that all the staffs will be trained on how
to deal when it happens. The hotel will secure the guests safety and to do so
will be diligent to check daily weather forecast and communicate with certain
offices like PAGASA or NDRRMC if really needed.
 SOCIO-CULTURAL
1. Problem: Language or Communication Barrier
Solution: Since we are located here in the Philippines, the most

common language that will be used is Filipino and sometimes English if
there will be foreigner guests who cannot understand Filipino. Since the
employees will have their training when it comes to service and handling
customers, they will be familiar to what are the things needed to say and
what would be the answers for some questions. Along the way they will be
used to communicating not only with Filipinos but also with the foreigners,
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2. Problem: Race/Nationality/Gender
Solution: We are going to treat everyone with the same respect and
offer the same hospitality in every guest. We will give the best hospitality
experience that we can. We will train every staffs about equality for the
guests and employees as well. Every person needs to be respected,
whatever your race, gender or age even if you are an employee or guest.
3. Problem: Religion
Solution: The hotel respects every religion. We are not against

anything when it comes to religion. We know that every religion has different
beliefs and our hotel respects that. Every religion is welcome to visit and
have their vacation.
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CHAPTER 6
6.1 TOWS Analysis
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6.2 Market Segmentation
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La Premiere Tubo Hotel established in Lian, Batangas Region 4-A

CALABARZON. According to the status of Batangas Tourism Industry in
August 2015, Recorded Tourist Arrivals (Jan to Jun 2016) from 232
establishments given by 19 cities & municipalities 5,089,306 are domestic ,
82,400 are international with the total of 5,171,706.
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6.3 Segmented Target Market Strategy
La Priemiere Tubo Hotel is a start-up business in Lian, Batangas

and a eco-friendly hotel that can experience naturally environment leisure.
The company in order to be well-known to the people, we will use some
strategy to make the customers to notice our business.
1. Website
- In today’s modern technology, social media spreads all over the world
and just one click, it can tell you all the necessary information about the
company, what kind of business, the location of the business and also the
contact information and booking reservation if needed.
2. Flyers, Tarpaulin and Brochure

- The flyers and brochure will be distributed to the consumers passing
by so that they can have the knowledge in what our business are, includes
the services we offer, the descriptions, the location maps and many more.
3. Sales Promotion
- We can use coupons for discounts and freebies for our valued
customers so that can also attract their attention to our company.
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4. Public Relation
- As social media are notably known worldwide, we can use the media to
promote our company by attending some events like business expo where
we can features some of our company services and facilities.
6.4 Market Needs

La Premier Tubo Hotel offers value and benefits to our clients, over
and above the standard of our facilities and affordable rates. We seek to
provide our guests with an exemplary service, and level of expectation that
they have come to rely upon. We provide our guest with a luxurious, relaxed
environment within which to conduct their vacations.
Our hotel will give environment which they cannot experience in a

larger and impersonal competitors. Our guests need to know that they can
develop a relationship with the hotel that will ensure efficiency, value for their
money and reliability in supplying them with the support they need, when
they need it. The La Premier Tubo Hotel operates in a city with a very strong
sense of community, and we want to stay an integral part of that community.
We are aware that our guests should be able to have less effort in
searching for a place to stay to have relaxed environment and unwind. We
are going to make it easier for all our guests. We can start from indicating all
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the information that they need to know about the hotel before they decided
to check-in.
We are going to create an accessible site for all the guests that
are interested. We can affix the prices of all our rooms so that they can
decide what room to avail. We are also going to have an online booking to
lessen the work for the guests. We are aiming for the “less customer’s effort”
having this will provide the hotel for customer’s retention.
6.5 Market Trends
1. Mobile device as door key It’s fascinating that a function is simple as a

door key that will undergo through so much evolution. As the tool once
started as a piece of metal shaped that quickly turned into an electronic key
cards, and is set to shed its physical form altogether. The evolution of the
hotel key transforms it into the guest’s data in their mobile device.
2. Mobile payment 2018 will hopefully be a year for smoother mobile

payment. Hotels are looking to be out on the lead on this. Some hotels
around the world were already planning to develop this mobile payment.
Online bookings and reservations can be paid thru phone. It will be a lot
easier for the customers.
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3. Instant Messaging with the hotel Guests often don’t know what they want
so helping them book by communicating with them and answering their
queries via live chat will be key in 2018. Responsive mobile websites are not
a panacea - it's better to plug in to the instant communication apps guests
are already using, like WhatsApp and Facebook Messenger, via a single
dashboard to easily send out those messages. Furthermore, instant
communication is best for time sensitive and personalized potential guest
purchases such as a bike tour on a surprisingly sunny day.
4. Wifi Areas. A place where guests can get out of their rooms but still
access Wi-Fi to relax or get work done. The use cases for technology in
hospitality seems to evolve every year, and savvy businesses for hospitality
industry are transforming their guest desires into stylish semi-public spaces
where guests can engage wifi according to the terms. Mostly guests are in
the beginning including these type of technology to be part in their online
criteria when searching a hotel, so the business of hospitality industry that
lack them may eventually find it as a disadvantage.
6.6 Market Analysist
Hotel are the important part of industry this is also one of the major
district in the hospitality industry sector. Hotel industry is made up of
companies that focus on customer satisfaction and leisure needs. Many of
these business are focused on luxury service. Hotel facilities vary in function,
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size, and cost. The facilities provided by hotels include swimming pool,
childcare, conference facilities, business centers, and social function
services, among others. The booming travel and tourism industry is one of
the major factors boosting the growth of the hotel industry. Apart from this,
aggressive branding strategies adopted by the major players are also
expected to drive the growth of the hotels market.
Hotels are classified on their different kind of good quality services

and facilities that they have. The classification of the hotels are, One-Star
hotel provides a limited range of amenities and services, but adheres to a
high standard of facility-wide cleanliness. TwoStar hotel provides good
accommodation and better equipped bedrooms, each with a telephone and
attached private bathroom. Three-Star hotel has more spacious rooms and
adds high-class decorations and furnishings and color TV. It also offers one
or more bars or lounges. Four-Star hotel is much more comfortable and
larger, and provides excellent cuisine, room service, and other amenities.
Five-Star hotel offers most luxurious premises, widest range of guest
services, as well as swimming pool and sport and exercise facilities.
Hospitality is a fast-growing market, especially with the growth of

tourism and travel industry. In line with the surge in tourist arrivals and
higher value of visitor receipts, lodging is also consequently growing. Hotel
industry can utilize its strengths such as well - trained and customer oriented
staff for the guests. Attractive location and arrangement of the tables and
many other strengths like room service free and order directly from the room.
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Hoteliers believe that there is strong and sustained economic growth in the
Philippines and foreign countries are also increasing their interest by
investing in the country. Lodging occupancy rates began to recover in 2016
and 2017 after the declines seen in the previous years, driven by robust
international arrivals accompanied by increasing visitor receipts. Room rates
will continue to be competitive, most especially with a possible pause in the
influx of tourists brought about by consecutive security threats. However,
domestic travel is expected to sustain tourism, resulting in marginally faster
growth of mid-market hotels than luxury. Local developers will reap the
benefits of this growing industry as the Philippines will likely continue being a
price-sensitive market. The customers of the hospitality industry are usually
tourists, and so the industry is very much dependent on the amount of
leisure time and disposable income people have. The challenges need to be
faced is customer tastes are always changing; new people with skills needed
in hospitality are at a premium; retention of good hospitality employees is
crucial; oil prices can change at any time; and terrorism can disrupt business
unexpectedly.
The hotel industry is one of the growing business that helps to

provide jobs around the world. In 2010, the industry provided jobs for over
235 million people, and on a global scale, this is 8 percent of all the people
employed. The trend of growth that we see in revenue since 2009 has also
meant increases in people employed in this industry. By the end of 2016, the
employment figure is expected to grow by 1.2% to 5,698,000. This upward
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trend looks set to continue as the industry is forecast to employ 18,493,000

people in the US by 2026.
6.7 Market Research
La premier tubo hotel targeting the tourist or the traveler who want
to escape from their everyday lifestyle at home and experience a modern
and deluxe lifestyle. The Hotel provide it’s serviced to those tourist who want
to feel their vacation to be memorable and one of a kind experience. Are
Hotel is all about the tourist or travelers who want to feel safe in their travel,
relax, escape, enjoy, unwind and different kind of experience. Our Hotel
service that offer is for all prospective market, who want the best experience
and have their memorable vacation. This hotel is not limiting its self, we
catering different kinds of service for the people who wants to give their self
either camping and educational tour.
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6.8 Positioning Statement
High Price - High Quality High Price - Low Quality
Tie Up Restaurant
High Quality - Low Price Low Quality - Low Price
Construction Material Tie Up Restaurant

Furniture and Fixture
Playground
Parking
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La Premiere Tubo Hotel will be using High Quality and Low Price at its early
year in business. La Premiere is one of the business that cannot change its
quality through time as it will cause more money so it will give its best quality
from the start. The Premier aims to gain “name” that won’t ever be forgotten
by its piper. It aims to get “pride” and to be known in the next few years.
La Premiere will be using eco-friendly material which will be harmless to the

economy. Also, it is more stronger than any materials. On the other hand,
the premiere will be offer two options for its piper when it comes to its foods.
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CHAPTER 7
7.1 Product Strategy
Product Strategy is an important segment in running a successful

business. La Premiere is a new idea hotel business in the Philippines
because of it’s unique structure, it can attract customers from different place
to try and enjoy this kind of accommodation. La Premiere’s target market are
tourists visiting Batangas near attractions. There are different group size of
people traveling around the area such as individual, couple, family, and group.
Since it is a hotel business La Premiere offers various rooms according to

the group size of the guests. It also have a unique features of rooms that will
guest like. Since it is a new business we come up with various facilities to
offer on the guests with a high quality of service in fulfilling their needs. La
Premiere have an additional facilities to offer such as pools, food and
beverage, parking areas, and it’s relaxing view. We will going to have strategy
on the product by distributing fliers and brochures. La Premiere is also going
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to tie up with travel agencies as part of the tour package and will also be seen
on their own website wherein we will be posting the facilities and prices.
7.1.1 Product Packaging
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For Bathroom we have packaging in towels, soap, shampoo,

toothpaste, and toothbrush. For towels it is a set includes Bath Towel 25 x 48,
Hand Towel 16 x 26 and Wash Cloth 12 x 12. Made From 100% Cotton.
For the soap (inside the packet) is 4.1cm across, 5.2cm High and
1.3cm thick, 30g each. For the characteristic of it is a soap based on
environmental features and has an aromatic scents
For the shampoo its size is 24 x 10ml Shampoo Sachets, Lightly

Fragrance, Single use.
For the toothpaste it is a brand new, unused, unopened, and

undamaged items for single use. And it’s flavor is peppermint. And for the
toothbrush it is a single use only.
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For the pillow we have Sleep Restoration Gel Pillow. For its features it
is super fabric substance.These kind of pillow are made in super fabric
material that creates pillow a comfortable one. The pillows are expertly
crafted to ensure that the guests are completely comfortable while they are in
whatever sleeping position. The pillows are marvelous place to rest in the
head. The pillow are completely allergen and chemical free.
For the bed sheets breathable, super-Soft and completely

comfortable. It is ready-made from fabric that has an extra feeling that will
leave you feeling that will leave every guest a refreshing and complete rested
when waking in the morning. These kind of sheet stays refreshing in the
summer and their sheet that has an expandable around for a tight set ,these
bed linen will make a guest idea like they are resting on a cloud.
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7.2 Price Strategy
- Price match your competitors
In Batangas there are many accommodation offers. Since it is new business we

were going to offer same price like the others do fixed a room price same as its
pointed price, and get some other room at a somewhat high charge. and since it
is unique accommodation we make sure that it will attract the guests to enjoy La
Premiere. La premiere acquire to have win over the seeking guests dealing
without suffering the chance to create a bit more than the rival.
- Surround our hotel in the middle market
La premiere will set the cost of the basic room to the price which is cheapest
one in the industry and rate the other suite next to our competitors’ basic suite
rates. This consent the hotel to gain more in the center of the market might as
well the decreasing and increasing of markets all in all.
- Penetrate the market
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La premiere will offer suite at the last price to attract the guests on the hotel.
Mostly the guests are known with the thought of moving encouragement
discounts to increase knowing, so that this kind of strategy will be effective to
get a information in the place. Even so, it could not create a long term so the
hotel will be in brief damaged or the customers might start giving thought of low
quality, and the margin of profit will decrease over the time.
7.3 Place Strategy
Business organization attainment in a geographical position does not

need to follow the new setting of the company. Strategic place follows
company how and where it will be place its service and product in attaining
goals to increase shares in the market and purchasing of the customer.
La premiere is built in Lian, Batangas. Since Batangas is the center of

Luzon wherein they offers beaches, water activities, relaxing views and that’s
what tourists wants. We decided to build it here so that tourists will approach
it because of it’s unique designs. We choose its environment to be selected
by the customers in addition of their memorable experience. This type of
surrounding creates peace and calm that makes desire for people to visit.
-Batangas also is a developed province in Luzon wherein the

transportation is already visible because of its developed roads for the
vehicles to use.
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-To this place also the activities is visible for the guests like water
activities. Since it is seaside it is easy to construct leisure activities for tourists.
7.4 Promotion Strategy
Brand Identity Creating for Our Hotel
Business duty is to increase beyond the area of the opportunity which

they are going to run through to exchange all accessible way to advertize and
support the enterprise. There is a case also with our hotel business that we
need to have a powerful idea in area to increase our business in Batangas.
This are the following that aims satisfaction towards our brand via all getable
way.
Below are ways that we need to hold a promotion and advertizing the
La Premier Tubo Hotel:
 Inspire our loyal customers to help us adopt the Word of Mouth mode
of advertisement (referrals)
 Advertise our hotel business through flyers
 List our hotel business on local directories
 Influence on the internet and social media platforms like; Instagram,
Youtube, Facebook, Twitter to promote our business
 Partner with trusted travel agencies
 Maximize our company’s website to promote our business
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Customer Retention
We are doing all we can to see that we adhere to our business model,
as well as serve all our clients/guests in the most appropriate and satisfying
ways. We believe that successful business have been able to keep most of
their clients by doing just that. This is one of the aims of wanting to do same.
We also are aware that, if a company is able to achieve over 60 percent
retention the company will sure experience huge turn over and such company
can comfortably be classified as a thriving company.
As such, we have completed plans on how to improve our customer

experience from time to time and to continue to improve on our customer’s
retention. These are the methods we intend utilizing when it comes to
improving our customer experience so that we can create a good impression
and generate repeat business from them:
 Ensures that we render quality services at all times

 Offer highly affordable prices available in the industry
 Ensure we get feedbacks from our customers at all times
 Make sure that all the staffs have practiced effective customer
relationship
 Ensures that we carry our customers along when making decisions
that directly affect them. (suggestions)
PROMOS
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One of the tricks that could cause a business to continue to have

repeat customers at all times is hinged on the benefits which the people get
from it. One of those benefits is the bonuses and incentives that were given.
We are aware of this and that is why we are in sync with the trend. As such,
we will definitely offer discounts from time to time to our existing and long
standing customers.
Part of the incentives that we intend to dispense to our highly honored

customers is to give them discount on all our service offerings- this is
especially if they have consistently employed our services for a period of 6
months and above. We are even resolute to offer our services at some
percent of the price for exceptional customers who spend certain amount on
our services within a period of time. So, the amount that is expected to be
spent by a customer before they can qualify for percent discount will be
determined by our management. We can also reward them in the form of
discounts anytime they patronize us during special occasions like Holy Week,
Christmas, New Year.
SURVEY
This will be an after survey, which means after they check out. This will help
us know what they think about the hotel, what are the things that needs
improvement and what are the things that they encounter that can make them
go back to our hotel. We do believe that every clients/guests comments
matter to the business. This will make us more open to the betterment of the
business.
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Here are the lists of questions that we can ask for the survey:
1. Are you satisfied with the quality and standard of the physical structure
we have put together for our hotel?
2. Do you think that the services that we render says well of us?
3. Do you think our employees are prompt and friendly?
4. Would you want to freely recommend clients to us?
5. Do you think our hotel promotes the “feels like home” to tourists?
6. Would you comeback to have your vacation in our hotel?
SOCIAL MEDIA
Picture Remarks
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Official Website
Facebook
Youtube
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Instagram
Twitter
WhatsApp
Page 48 of 82
CHAPTER 8
INTELLECTUAL PROPERTY
Page 49 of 82
La Premiere is the first pipe or tubo hotel design here in the

Philippines. This study is a patented under the Intellectual Property Office of
the Philippines as the current scheme of La Premiere they are offering new
and unique experience with a relaxing view because it is build in seasides. La
Premiere is not only the first company to offer pipe hotel in CALABARZON
but also first company to offer here in the Philippines. La Premiere provide not
only attracting guest according to its design but also getting their satisfaction
and retention by acquiring good quality of service that we have in our people.
This project aim for its objective is to become one of the best known hotel in
the country by their thoughts, words and in deeds.
Requirements for Intellectual Property
Intellectual Property Code application for registration can be in Filipino

or English and should contaion the following:
- A request for registration
-Name and address of the applicant
-Name of place where the applicant from and name of place where the
business designated
-Where the applicant and the law is a juridical entity, organized and existing
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-Can be representative if the applicant is not around
-Where the applicant claims the priority of an earlier application, an

indication of:
-Where the applicant claims that color is just for that product or name, a
statement which colors claimed and indicated, respect and main reason that
marks up the color.
-Three dimensional mark and statement to the effect
-One or more reproductions of the mark, as prescribed in the Regulations
-Translation of the mark as prescribed in the Regulations
-The names of the goods or services for which the registration is sought,
grouped according to the classes of the Nice Classification, together with the
number of the class of the said Classification to which each group of goods
or services belongs
-Signature of the applicant
Intellectual property code requires filing a Declaration of Actual Use

within 3 years from the date of filing. This is a mandatory requirement
otherwise the application will be refused to register or removed if doesn’t
follow the requirements.
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The filing date of an application is the date on which the Intellectual

Property Office (IPO) received the following indications and elements:
-An express or implicit indication that the registration of a mark is sought;
-The identity of the applicant;
-Indications sufficient to contact the applicant or his representative, if any;
-A reproduction of the mark whose registration is sought;
-The list of the goods or services for which the registration is sought;
-Payment of the required fee.
Page 52 of 82
CHAPTER 9
SOURCING AND FULFILLMENT
La Premiere Tubo Hotel is the first tube like hotel accommodation in

the Philippines and it will be established in Lian, Batangas Region 4-A. The
said company is a start up business that experience relaxing and eco-natured
environment.
Page 53 of 82
Here are the some suppliers that we need to in contact in terms of

materials, facilities that we need to use in order to established our business.
 Dining Table, Chair, Table, and Office Chair
Materials will be supplied by Greenmar Philippines Inc. and it is in located

1403 ELELGANT TOWER M DELA INDUSTRIA, BINONDO Manila, Metro
Manila
 Bed, Front Desk, Patio Umbrella
It is made to be order by the furniture manufacturing
 Mattress and Pillow
It is supplied by Uratex Foam Corporation the store is located in R-3

Muntinlupa City.
 Bedsheets
The supplier is Dreamy Bed Sheets
 Towel and Wall Clock
Will be supplied in Divisoria mall in Manila
 Tissue
Will be supplied by MTorres Tissue

Page 54 of 82
 Curtains
Supplied by Shop Curtains & Blinds
 Computer and Printer
The supplier is Gaisano Interpace Computer System from Mandaue, Cebu
 Television, Refrigerator, Washing Machine, Exhaust Fan and Vacuum
Supplied by Häfele Philippines, Inc store located in Taguig City, Metro Manila
 CCTV
Supplied by Hikvision Philipines and the store is located in # 7 Sen. Gil Puyat
Avenue Marconi St. Brgy. Palanan, Makati City.
 Air Conditioner
Supplied by Hi-cool Engineering Corporation from EDSA corner Ortigas

Avenue, Quezon City
.
 Fire Extinguisher
Supplied by Fame Industries in Virginia Drive, Quezon City, Metro Manila

.
 Telephone
. Supplied by Telephone Inc.

Page 55 of 82
 Light Switch, Socket, Extension Cord, Bulb and Socket
Supplied by Omni Electrical & Lightning

.
 Chandelier
Supplied by World class lighting Enterprises it will from Clearwater, Florida
 Cabinet
Magneto Enterprises is the supplier and located in Sta. Mesa, Manila
 Shower, Faucet ,Water Sprinkler, Toilet Bowl, Sink, and Urinal
Supplied by Royal Manufacture
 Mirrors
Supplied by Clear Mirrors and Glass
 Door Knobs and Locks
Supplied by Handyman Philippines
 Seesaw, Swing, Slide
. Supplied by Jump, Bounce n' Play store located in #6 Victoria Hills St.,
Brgy. Bungad, S.F.D.M., Quezon
.
Page 56 of 82
CHAPTER 10
Page 57 of 82
COMPETITION
La Premiere Tubo Hotel will be established in Lian, Batangas and for

all we know, The Philippines have many beach resorts that the trourist when
to stay or to feel leisure in their stay in the counrty.
Here are some of the list of competitors in our business in terms of

service and facilities that we have :
Page 58 of 82
Direct Competitors
South
1. Golden Sea Beach Resort
A resort in Lian, Batangas

that has 676 sq meters. House
has 3 bedrooms, 3 bath 2 shower
rooms and 2 swimming pool. It
can accommodate 12 -15 persons
Page 59 of 82
we also have 3 tents if you prepare to sleep on a secured area with high
fence, each tent will fit 6 persons A nice place for family bonding, perfect hide
away for friends, want to escape their busy life in the city and a good place for
a company team building, You can use the pavilion as dining, videoke room
and team building activities, We also have a BBQ grills and you can use
kitchen with refrigerator, gas stove, water dispenser, cooking /eating utensils
for free of charge.
2. JRC Breeze Beach Resort
A beach resort located in

Matabungkay, Lian, Batangas.
Offers performance and event
venue, company team building,
friends and family outing.
3. White Castle Resort and Hotel
White Castle Resort & Hotel is situated

approximately 110 km from Manila on
Page 60 of 82
one of the southwest tips of the main island, Luzon, in the tourism hotspot
Batangas Province. Your journey here leads through fascinating Philippine
landscapes, past volcanic lakes, rice fields and sugar cane plantations.
NORTH
1. Balai Ising Garden Resort
Located in Puting Kahoy,

Batangas. It offers public swimming pool,
beach, and performance and event hall.
2. Talamahi Resort
Located in San Diego, Lian, Batangas.

Talamahi Resort is rated 2 stars and is placed about 22 km from Mount Pico
De Loro.
Page 61 of 82
West
1. A-zone Resort
Located in Lian, Batangas. It is 2 storey

building that offers 4 bedrooms fully air
conditioned, adjacent kitchen, view deck,
miniature golf, boating, club house,
secured parking lot, mini bar, karaoke, and basketball court.
2. Bella Beach Resort
Bella Beach Resort is an intimate owner

run resort located on the white sand
beaches of Matabungkay in the Batangas
Page 62 of 82
region of the Philippines. Approximately 120km from Manila, Matabungkay

and Bella Beach Resort is a favourite for a weekend getaway with both locals
and and visitors to the Philippines.
3. Matabungkay Beach Resort
The ideal resort getaway for family and

friends is just two hours away from Manila!
Located in the seaside town of Lian,
Batangas, Matabungkay Beach Hotel has
been a top destination for local and foreign
tourists wanting to get away from it all for
over 30 years. With its comfortable
accommodations, wide range of outdoor
activities, pampering services, and music and sports lounge, Matabungkay
provides the total resort experience.
4. Tidewater Resort
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Your home away from home – Tidewater

offers a relaxing escape from the fast-
paced lifestyle of the city. A beachfront
venue for you to unwind and a leisure
destination fit for your family, friends and
colleagues. Tidewater is along
Matabungkay Beach and is just an hour away from Tagaytay or two hours
from Bonifacio Global City. Matabungkay beach is still the nearest white sand,
clear water beach area from the Metro. So what are you waiting for? Come
and give us a visit.
5. Coral Beach Club
The Coral Beach Club now has 24 large &

comfortable rooms, all maintained to a high
standard, a recently refurbished swimming pool
and a bar-restaurant & garden area that can easily
accommodate up to 100 guests.
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CHAPTER 11
FURNITURE AND FIXTURE
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CHAPTER 12
PERSONNEL PLAN
Owner
Marketing Purchasing Front Office Logistics

Department Department Department Department
Advertising &
Accountant Receptionist Security
Promotion
Sales
Cashier Reservation Lifeguard
Consultant
12.2 Duties and Responsibilities

General Manager
Page 73 of 82
Responsible for the hiring, training, firing, motivating, encouraging

and sponsoring the employees within the business as well as the
compensations to those employees. He or she will have to monitor the staffs
performance and will retain face to face discussions with those employees
who face difficulties in performing their jobs and for those who do not show
ethical behaviors toward the business. Additionally, he or she will have to
make sure that all the products and services are really at high quality and
professionally provided for the customers. Once again he or she will have to
report the training, quality assurance and the management of human
resources progression to CEO so that the problems and difficulties would be
find out to seek the solutions and adjust to changes.
Operations Manager
Responsible for the daily processes and operations of the
business. He or she will also ensure that the business is in order and
stability. In addition, he or she will have to monitor and manage the
employees so that we can be sure that will give the services that will meet
the customers demands. He or she will be responsible for the IT system of
the business as well which includes the wireless connection, business
software, latest technology for hotel business, security cameras and so on
and ensure that all the technology system used within the business are
functioning properly by managing and monitoring his or her subordinate as
well. Moreover, he or she will directly report the business overall daily
operations to General Manager to seek out weaknesses in order to improve
the business performance as well to identify the progress of the operations.
Page 74 of 82
Accounting Manager
Responsible for the financial transactions and the money
circulations of the business. He or she will analyze the business revenues,
expenses and eventually profits to the General Manager in response to the
business performance and immediately coordinate with the General
Manager to find solutions for the business if financial crisis present. He or
she will be responsible for the depositing of money into the bank for the
financial records together with the contract agreement of the business
regard to profit and risk shared among partners
Human Resources Department

Responsible for recruiting, screening, interviewing and placing
workers. They may also handle employee relations, payroll and benefits and
training. HR managers plan, direct and coordinate the administrative
functions of an organization.
Front Office Department

Responsible for handling front office reception and
administration duties, including greeting guests and offering them a
beverage, answering phones, handling company inquiries, and sorting and
distributing mail. Mail also schedule meetings and travel for executives. Also
responsible for online reservations and booking for the guests.
Page 75 of 82
Maintenance and Housekeeping Department

Performing a variety of cleaning activities such as sweeping,
mopping, dusting and polishing. Ensuring all rooms are cared for and
inspected according to standards. Protecting equipment and making sure
there are no inadequacies. Maintenance will ensure our hotel premises are
safe and functional for guests and employees alike.
Life Guard and Security Department

Lifeguard maintains constant surveillance of patrons in the facility;
acts immediately and appropriately to secure safety of patrons in the event
of emergency. Provides emergency care and treatment required until the
arrival of emergency medical services. Security department secures
premises and personnel by patrolling property; monitoring surveillance
equipment; inspecting buildings, equipment, and access points; permitting
entry.
12.3 Recruiting and Hiring
Page 76 of 82
Page 77 of 82
12.4 Salary
Nu
mbe Worki
Daily Total
Workers r of ng Weekl Monthl
Rate Salary
wor hours y Rate y Rate
kers
Php35, Php35,
General Manager 1 8
058.92 058.92
Operations Php32, Php32,
1 8
Manager 243.51 243.51
Accounting Php30, Php30,
1 8
Manager 172.53 172.53
Human
Php21, Php21,
Resources 1 8
283.53 283.53
Department
Php19, Php59,
Front Office 3 8
724.17 172.51
Php3,
Php54 Php15, Php45,
Maintenance 3 8 795.3
2.19 181.45 544.35
7
Page 78 of 82
Php3,
Php55 Php15, Php46,
Housekeeping 3 8 856.3
0.91 425.53 276.59
8
Php15, Php45,
Medical 3 8
253.80 761.40
Php3,
Php43 Php12, Php24,
Security 2 8 036.1
3.73 144.42 288.84
1
Php3,
Php43 Php12, Php24,
Lifeguard 2 8 013.7
0.54 055.17 110.34
9
Php2,
Php40 Php11, Php22,
Surf Guide 2 8 800.7
0.10 202.80 405.60
0
Php2,
Php38 Php10, Php21,
Snorkeling Guide 2 8 662.2
0.32 648.96 297.92
4
12.5 Benefits
Nu Cost
Phil 13th
mbe PagIb of
Workers SSS Healt Month Total
r of ig Livin
h Pay
wor g
Page 79 of 82
kers Allow
ance
Php1,
General Php1, Php2 Php0. Php41, Php41,
1 100.0
Manager 790.00 00.00 00 666.67 866.67
0
Php1,
Operations Php1, Php2 Php0. Php38, Php40,
1 100.0
Manager 790.00 00.00 00 333.33 323.33
0
Accounting Php1, Php11 Php2 Php0. Php33, Php35,
1
Manager 790.00 00.00 00.00 00 333.33 323.33
Human
Php1, Php52 Php2 Php0. Php17, Php20,
Resources 1
790.00 5.30 00.00 00 500.00 015.30
Department
Front Office 3
790.00 2.42 00.00 00 833.33 365.75
Maintenance 3
680.00 7.49 00.00 00 500.00 797.49
Housekeeping 3
735.00 4.20 00.00 00 500.00 859.20
Medical 3
735.00 9.48 00.00 00 500.00 854.48
Security 2
330.00 3.97 00.00 00 000.00 863.97
Page 80 of 82

Lifeguard 2
330.00 1.56 00.00 00 000.00 861.56
Php1, Php30 Php2 Php0. Php9,1 Php10,
Surf Guide 2
220.00 8.08 00.00 00 66.67 894.75
Snorkeling Php1, Php29 Php2 Php0. Php8,7 Php10,
2
Guide 165.00 2.85 00.00 00 50.00 407.85
12.6
Num
ber Mid
Monthly Total
Workers of Benefits Year
Salary Salary
work Bonus
ers
Php35,0 Php41,8 Php17,5 Php94,455.
General Manager 1
58.92 66.67 29.46 05
Operations Php32,2 Php40,3 Php16,1 Php88,688.
1
Manager 43.51 23.33 21.76 60
Accounting Php30,1 Php35,3 Php15,0 Php80,582.
1
Manager 72.53 23.33 86.27 13
Human Resources Php21,2 Php20,0 Php10,6 Php30,657.
1
Department 83.53 15.30 41.77 07
Php19,7 Php18,3 Php9,86 Php28,227.
Front Office 3
24.17 65.75 2.09 84
Maintenance 3 Php15,1 Php14,7 Php7,59 Php22,388.
Page 81 of 82
81.45 97.49 0.73 22
Php15,4 Php14,8 Php7,71 Php22,571.

Housekeeping 3
25.53 59.20 2.77 97
Php15,2 Php14,8 Php7,62 Php22,481.
Medical 3
53.80 54.48 6.90 38
Php12,1 Php11,8 Php6,07 Php17,936.
Security 2
44.42 63.97 2.21 18
Php12,0 Php11,8 Php6,02 Php17,889.
Lifeguard 2
55.17 61.56 7.59 15
Php11,2 Php10,8 Php5,60 Php27,698.
Surf Guide 2
02.80 94.75 1.40 95
Php10,6 Php10,4 Php5,32 Php26,381.
Snorkeling Guide 2
48.96 07.85 4.48 29
Page 82 of 82

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COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT

The Charming island was tucked in the province of Lian in Batangas

A beautiful place clutches by shady soaring of coconut trees and a

La Premiere provides guests needs and this is “THE FIRST” in

Explore and Experience - discover your own story here at La Premiere.

The Line - stands for the business characteristic which UNITED.

The White (color) - represent the peaceful around the lodging.

In the province of Batangas, there are five graduates from Tourism

MISSION AND VISION

1. Offer the Philippines the first pipe-rooms.

Matuod South Road, Lian, Batangas, Philippines

La Premiere is an accomodation on beach located in Matuod South

wants to experience new type of accommodation here in the Philippines. It is

Why choose Location?

The entrepreneurs choose Batangas because this place is known for

Area Unit Price per unit Overall price

10,000 sq meter 1 square meter 2,100 php 21,000,000

Marketing Purchasing Front Office Logistics

The company structure or the organizational chart shows the

Partnership is the type of business ownership for La Premiere. The

La Premiere Tubo Hotel is offering a eco-friendly environment for our

La Premiere Tubo Hotel offers a accommodations that are cheaper

The accommodation are mostly arranged in a pile set of rooms, has a

1 single bed, a single

Couple 1 double bed of roses,

(2 persons) conditioned room, wardrobe

4 double beds, family size

 Internet / Reading Corner with complimentary

Picture Remarks Quantity (Of Projection

Sport Activities - After two

Restaurant 4 tables, 16 After four

Waiting Lounge - After four

New branches, 2 After five

1. Problem: Most of the people nowadays are always concern about

2. Problem: Inequality is also one of the economic problems. Having

3. Problem: Exceeding working hours without pay

Solution: One of the problems that employees experience here in our

1.Problem: Waste/Garbage Disposal

Solution: The hotel will practice the proper garbage segmentation,

2. Problem: Water Pollution

Solution: One of our hotel’s missions is to be eco-friendly. We will

3. Problem: Natural Disasters

1. Problem: Language or Communication Barrier

Solution: Since we are located here in the Philippines, the most

Solution: The hotel respects every religion. We are not against

6.1 TOWS Analysis

6.2 Market Segmentation

La Premiere Tubo Hotel established in Lian, Batangas Region 4-A

6.3 Segmented Target Market Strategy

La Priemiere Tubo Hotel is a start-up business in Lian, Batangas

2. Flyers, Tarpaulin and Brochure

6.4 Market Needs

Our hotel will give environment which they cannot experience in a

6.5 Market Trends

1. Mobile device as door key It’s fascinating that a function is simple as a

2. Mobile payment 2018 will hopefully be a year for smoother mobile

6.6 Market Analysist

Hotels are classified on their different kind of good quality services

Hospitality is a fast-growing market, especially with the growth of

The hotel industry is one of the growing business that helps to

trend looks set to continue as the industry is forecast to employ 18,493,000

6.7 Market Research

6.8 Positioning Statement