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The average person 200 million mobile workers 70% of consumers aren’t
checks their phone 150 will use a business app confident enterprises are
times this year adequately protecting
personal data
1 = Source: “Mobile App Or Mobile Web? It’s A Choice, Not A Battle”, Forrester Research, December 17, 2013
Airline Example
-2 -2 -2 +2 +2 +2
weeks days hours Flight hours days weeks
Event
Your experience needs to morph or
“change its color” based on context
Airline Example
-2 -2 -2 +2 +2 +2
weeks days hours Flight hours days weeks
Event
5
The
Impact of
Good and
Bad
Mobile
Apps
Base: 1048 Consumers in US, Canada, UK and India who use mobile apps
Source: “IBM Mobile App Consumer Survey”, a commissioned study conducted by
Forrester Consulting on behalf of IBM, September, 2014
Recommendations for
avoiding the cost of a
bad app
• Define the scope narrowly and
focus on key context-based
touch points
• Use a platform to lower
development costs - and meet
customer needs
• Focus on design and enabling
mobile moments - but don’t skip
on UX and security
Now, how
to deliver
a good
app -- fast
Back-end 70%
of the value and effort
lies under the surface
USER
ENGAGEMENT OPERATIONS
Connect to back-end Manage and
enforce app
Efficient and flexible versions
push notifications
Apps that
Are hard They require constant Outside the network’s Mobile apps must Mobile speed and scale
because user feedback, protection, mobile apps capture, interpret and requires new integration
monitoring and and data require specific act on disparate context and database approaches
release of revisions governance sources in real time for app developers
Platform
services to IBM MobileFirst Platform delivers rich services and then integrates them for
enable your an end-to-end experience for mobile development and operations teams
apps
Continuously Contextualize
Secure Rich Data
Improve & Personalize
APIs
SDKs
1 2 3
MobileFirst Studio iOS MobileFirst Application Device Runtime
Android Center
HTML5, Hybrid, Cross-Platform
and Native Coding Development Team Provisioning Compatibility Layer
Blackberry
Application Code
Build Engine
Optimization Server Integration
Windows Enterprise App Provisioning
Framework Phone Framework
and Governance
Windows 8 Encrypted and
Integrated Device
App Feedback Management Syncable Storage
SDKs Java ME
3rd Party Library Mobile Web Runtime Skinning
Integration Public App Stores
Desktop Web Reporting for Statistics
and Diagnostics
MobileFirst Server
4
Enterprise Backend Systems &
Web Apps
JSON Translation
Push /SMS
Management
Adapter Library for Unified Push
backend connectivity Notifications
Overall
IBM MobileFirst Platform delivered on premise or on the cloud
New Capabilities for Data, Analytics and Management,
Integrated Database, Security and Location Services
Data integration services
Integrated Database with offline sync
Increase app performance by putting data closer to the user
Analytics and management services to Continuously Improve mobile apps
New operational console to manage and operate the enterprise mobile channel
Expanded geographical sentiment analysis support
Location services to Contextualize and Personalize mobile apps
Indoor location engagement and analytics services
Services to Secure mobile apps and users
Support for security standards for app authenticity, device, and user authentication (OAuth 2.0)
Enhanced and dynamic fingerprinting algorithms to harden the app authenticity process
App Management
• Single console to manage app versions and security operations
• Push updates to Hybrid apps without redeploying to app stores
Sentiment Analysis
• App store review analysis (sentiment score, trend analysis)
• Automated competitive analysis
Push Notifications
Standardizes push interactions across device platforms
Platform Isolation & Control Shared environment Isolated VM or hardware Your own hardware
Source: 1. IBM Software Technical White Paper April 2014 Gartner does not endorse any vendor, product or service depicted in its research
2. Gartner Magic Quadrant for Mobile Application Development publications, and does not advise technology users to select only those vendors with the
Platform, 2 September 2014, highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements
of fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose
49 #IBMMobile
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#IBMMobile © 2014© IBM
2014 IBM Corporation
Corporation
IBM has worked with 1,300+ mobile platform clients…
• Much of your mobile app development focus will need to be “under the
surface.”