Design Portfolio

Jeroen ter Haar Romenij - October 2018

‘‘A user centered innovator’’

 Technical University Delft
faculty of
INDUSTRIAL DESIGN ENGINEERING

What have I got to offer?

As a designer I have been trained according to

the ‘Delft Design’ approach. The essence of this CREATE
approach is that great products are not created IDEAS
EMPATHISE
through a ‘Eureka moment’, but through a
pragmatic process involving the end-users.
DEFINE THE CREATE
PROBLEM PROTOTYPE
This approach helps me to create things that
people actually need and more importantly, want to
use. TEST

I consider myself as a T-shaped person.

My expertise lies in doing design, but I am
also knowledgeable and eager in areas like
entrepreneurship, technology, psychology, SEO and
marketing.
 Jeroen ter Haar Romenij | Portfolio 2018 2

What other people say about me..

 Interactive Technology Design
MSc. Project

Project details
Team 4 students
Duration 10 weeks, 12 hrs/week
Grade 9/10

Project goal
Develop a physical interactive prototype that
communicates a critical message of a speculative
future

My responsibility
• Team lead
• User tests
• Translating the insights from the tests into new
ideas

Project tags
Experience design (UX), User testing, Prototyping,
Arduino, Software, Electronics, 3D printing

Figure 1. A participant experiencing the interactive prototype during the final exhibition
Process Jeroen ter Haar Romenij | Portfolio 2018 4

9 times

Discussing Defining Building Testing Interviewing Reflecting Project

assumptions narrative prototype prototype exhibition

Figure 2. The process that was followed (10 wks)

What is it about?
Interactive Technology Design is a course where Hey! If you’re interested the prototype that my
‘making first’ plays a central role. In 10 weeks team and I created, go to this Vimeo link
time, several prototypes (including electronical ‘https://vimeo.com/293550246‘ and check out the
components) were created and put to the test. The project video ‘ITD‘ (password: itd928).
result was an interactive prototype that people
could experience during a final exhibition. In this video I am presenting the future world and
guiding the participant through the experience.
Main challenges
• Finding the key components that were needed
to communicate our critical message

Figure 3. In the making-first approach, first

Main learnings a prototype is made based on the knowledge
• Define specifically what you want to know, so available at hand and then the knowledge is
you only build what you need expanded based on the lessons learned from
• Fast iteration, storytelling testing the prototype
 Figure 4. One of the intermediate prototypes in
week 4 is being tested

Figure 5. Last changes of the prototype are Figure 6. To immerse the participants in the Figure 7. The prototype involved a head device
tested before the final exhibition story, the context of use was mimicked with vibration points for stimulation
 Jeroen ter Haar Romenij | Portfolio 2018 6

You seemed to work well together as a team with clear division of

tasks. Throughout the process you made good iterations from the
tests you conducted. The interaction with your prototype is limited
, but
the overall effect and experience you provide is very good.
Unfortunately your prototype broke down during the final exhibition
but
you managed to get it working again and give a good performance.’’
- Aadjan van der Helm (course coordinator)
Figure 8. Me introducing the story to one of the
participants during the exhibition

Figure 9. One of the coaches experiencing our

prototype during the final exhibition
 Usability and User Experience in Design
MSc. Project

Project details
Team 4 students
Duration 20 weeks, 20 hrs/week
Grade 9/10

Project goal
Redesign the Philips Air Purifier for an optimized
user experience

My responsibility
• User tests
• Translating the insights from the tests into new
ideas
• Visual design
• Prototyping (Axure RP)

Project tags
Experience design (UX), User testing, Prototyping,
Emphatic research, Usability, Interface design

Figure 10. Prototype components of the renewed concept

Process Jeroen ter Haar Romenij | Portfolio 2018 8

Analysis User test 1: Defining Ideating & Prototyping User test 2: Convergence Prototyping User test 3: Designing final Final
of original Original design goal concepting 3 concepts 3 concepts to 1 renewed renewed renewed redesign proposal
design design concept concept concept

Figure 11. The process that was followed (20 wks)

What is it about? Main learnings

Usability and User Experience Assessment in Design
is a course in which my team and I had to improve
the usability and user experience of an existing
product, in our case the Philips Air Purifier.
Target groups
• People, or the parents of kids with allergies
• Pollution concerned people
• Health concerned people
• How to design for, and evaluate usability in a
systematical way
Response client
At the end of the project, we presented our final
redesign to Philips. They evaluated the redesign
as a major improvement, emphasizing our holistic
approach by, e.g. our decision to involve a step-by-
step guide on how to replace the filters.

Main challenges Hey! If you’re interested to see the example as

• Executing user test on an academic level mentioned above, and the rest of the final redesign,
go to this link ‘https://vimeo.com/291387877‘ and
• Creating a fully working prototype that includes
check out the project video ‘UXAD’ (password:
the change of states, special screen transitions
uxad822).
and animations

Figure 12. Philips Air Purifier (original design)

 Profile participant #4: Sergio

Sergio is a 60 year old

architect. He is single,
living alone with his dog.

He does not have any

allergies. However, he has
some basic knowledge of
air purifiers, because he used to own one about
15 years ago.

He quitted smoking and now he is often afraid

of air pollution, so consequently he wants to
make sure that the air quality in his home is
optimal.

Figure 13. Paper prototyping and mimicking the interactions with wooden sticks

Figure 15. Participant being interviewed after trying out 3 different concepts Figure 14. Participant profile (part report)
 Spending money wisely - Mobile App Design
Paid project (current side job)

Project details
Client Buyproxy BV.
Team 2 founders, 4 employees
Involvement November 2017 - current

My job
Deliver a complete visual design of a mobile
application with the focus on:
• Technical feasibility (V1.0)
• User experience (V2.0)

Project tags
Concepting, Visual design, Sketch, Start-up

Figure 19. One of the main screens that shows an overview of monthly recurring expenses (V2.0)
Process Jeroen ter Haar Romenij | Portfolio 2018 12

Understanding Input Ideating & Designing Handing over Break Iterating on Ideating & Designing User test: Getting
the software concepting V1.0 designs to (travelling) V1.0 concepting V2.0 V2.0 customer
proposition developers V1.0 devs. V2.0 feedback

December 2016 March 2017 September 2017 Now ?

full-time part-time

What is it about? Main learnings

Buyproxy is a start-up that wants to help consumers
to spend their money wisely. They patented a new
technology that allows to do financial transactions
under certain conditions.
During this project I have improved my visual
design skills big time.
Being the only designer in the team, I experienced
several moments where I found myself stuck on a

Target groups solution. In these moments, I experienced that it

can be tempting to battle for many hours with the
• Consumers having a hard time to manage their
solution.
finances
• Consumers coping with debt assistances,
However, I learned that it can be helpful to shift
creditors or other financial institutions
the focus back from the solution to the problem.
This helps to focus on the thing that needs to be
Main challenges
achieved, rather than just a solution.
• Taking lists of technical requirements as a
starting point to design a concept
• Convincing the start-up about the importance
of testing my designs with the target group
Figure 20. Some screens of V1.0 with the focus on technical feasibility
 Jeroen ter Haar Romenij | Portfolio 2018 14

Figure 21. Some screens of V2.0 with the focus on user experience
Interested? Let’s have a chat.
jeroenterhaarromenij@gmail.com
+31 6 14 14 67 14