SEO in Practice

DIY Book For Internet Entrepreneurs

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Ajay Singh Negi
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Table Of Contents
Chapter 1: 100 Keywords for a Good Start
Firstly, I needn't be too smart to know for sure:
You've got your website
You're strongly determined to make money with it
Right in front of you, you have a great guide telling you how to do that
That's quite enough for a good SEO start. And, here's what you'll find in this c
hapter:
1.1 What? Why? When? How? And other questions to get started
1.2 Choosing Keywords
1.2.1 Getting keywords from everywhere and nowhere
Option1: Free Keyword Research DIY
Option2: Harvest quality keywords in a matter of minutes
1.2.2 Shortlist your keywords
Option 1: Sweep away the keyword trash, by hand
Option 2: One click to choose the best keywords
1.3 Making Your First Ranking Report
1.3.1 Measure keyword rankings with your own hands
1.3.2 Let Rank Tracker do its job
1.4 Summary
1.5 Quiz
Getting straight to the point, your first step is keyword research.
Never ever overlook this spadework. Though this step won't appear interesting to
do, I'll give you a chance to make it as easy and fast as possible. And, here's
my word: this task is your first and biggest chance to launch a 100% winning SE
O campaign.
Now come on, let's make a flying start!
1.1 What? Why? When? How? And other questions to get started
The first thing you have to know is:
No keyword research no SEO.
Why?
Because keywords are the cornerstones of SEO.
And, trying to promote a website without having the right keywords brings no res
ults.
It's like trying to find a buried treasure without knowing where exactly it's hi
dden. Think of a situation like this: you know there're heaps of pure golden coi
ns and shining diamonds buried on an island, but the old pirate map you have is
half burnt, and you just can't find the right place on it. So you can dig the gr
ound as deep as you wish, but you won't get a grain of gold.
Now what's the bright side of it? The right keywords are the best investment in
SEO. It's the case when money doesn't matter. Think of this: if you have 5 great
keywords, your chances to make a fortune are huge. And if you have 5 thousand d
ollars, you still need the 5 great keywords. ;)
100% sure, with this guide you'll pick out really good keywords, use them at rea
lly right time and turn them into really big money. Once again, the thing I know
for sure is: if you do what the book says, there's no way to fail SEO. Now, don
't waste your time, go ahead!
So what's a keyword for SEO?
This is a word people will type in Yahoo! or Google or other search engine to lo
ok for products or services they need and you offer.
Before I give you my example, meet my son Mike. His girlfriend gave him an iPod
for his 19th birthday, 3 weeks ago.
Today Mike's going to buy new headphones and makes a query in Yahoo!, typing in
headphones. Now, if he sees your site at the very top of the search engine's res
ults page, this means that you rank first by the keyword headphones. Also, it me
ans that Mike is much more likely to visit your site and buy from it, then from
a competitor's site that has a #4 ranking.
We can make queries using one or several words, like, headphones or iPod headpho
nes. Terms for query that contain several words are sometimes called keyphrases.
So iPod headphones is a two-keyword keyphrase.
So to get a #1 placement in search engines, the first and the most important ste
p is to choose the right keywords and keyphrases for which you want to rank firs
t.
Why do I call this step the most important?
I'm often asked: "Why think so much of keywords?"
The answer comes together with experience. Keywords are the crucial starting poi
nt of any SEO campaign. They are the material an SEO works with. Just like a coo
k can't make an apple pie with wrong fruit, or a potter can't make a plate with
bad clay, an SEO can't make a website succeed with wrong keywords.
Pick the good keywords, and you're half-way to success. Get the wrong ones and y
ou'll make a dog's dinner of the whole campaign.
Here's a real story:
For over 6 years, a friend of mine has been a webmaster of a big European online
bookstore (you can guess the name easily, if you wish ;) ). Quite long ago, he
nearly failed a $90.000-worth optimizing campaign. Everything looked fine at a f
irst glance: the site was ranking high by certain keyphrases, and the SEO depart
ment's done a big job. But they just weren't selling, because some words weren't
bringing traffic to the site, and others brought traffic but didn't make sale.
You guess where the problem lay? Yep, the keywords were wrong! Luckily, they had
enough time to sort it out and save their bottoms.
You will need the results of this first step all way through
Sure, when you get done with this step, you won't see any effect on your website
's traffic. But the keywords you'll single out will be critical for the greater
part of your future optimization work, be it onpage optimization, directories su
bmit, link exchange or other. But let's not leap ahead. I'll put prior things fi
rst.
The simple truth about keywords
Now, I want to dwell upon one very important and rather contradictory thing. It'
s about the length and composition of keyphrases. To make it all simpler, let's
use this scheme:

Influence of keyword length on website's conversion

When people make searches in Google or other search engines, most often they typ
e in 2-word phrases, and just a bit less often 3-word phrases. 1-word phrases ge
t fewer searches, and if the keyphrase is longer than 3, it gets fewer uses, wit
h each word added.
So in general, if you choose long keyphrases, you're getting less traffic.
The only exception is 1-word keywords. They also don't get too many searches.
But the coin has its reverse. Let's talk about targeted traffic.
Please think of this: if a person types in headphones, who can guess what exactl
y one expects to find? Say, my son is in fact interested in inexpensive headphon
es for running, and you sell professional stereo headphones. So Mike comes to yo
ur website, maybe thinks it's well designed and hits the back button in his brow
ser.
But what if he were looking for 900 MHz wireless stereo headphones and would typ
e it in Yahoo! ? If you sell this kind of headphones, then your chances to get M
ike as a purchaser would at least double and this happens with any visitor.
Here's what we call targeted traffic: people come to your website because they a
re looking for what you offer.
If they type in a search term, find your site, come to it and buy this means tha
t the search term they used converts.
If they come to your site after the search, look it through and leave the keywor
d does not convert. You only get a visit, but not a sale.
So remember: you need keyphrases that convert.
Now look at the diagram once again. You see an arrow at the bottom and it says t
here "More targeted traffic and faster results". Here's what this means: normall
y, the longer and the more precise your keyphrases are, the sooner you'll get yo
ur traffic.
Why? Because it's easier to optimize a site for a unique phrase with little comp
etition.
So here's the summary: it's rather hard and not wise to get to the top with a si
ngle-word or rather broad-sense keyphrase.
The longer and more precise your keyphrase is, the fewer visitors you get, but t
he more targeted your traffic is.
The narrower the search term you target, the greater part of visitors convert in
to real customers.
My recommendation is: try to find the golden mean. If you're not sure, start wit
h two- or three-word keyphrases that better express your customer's needs.
And now we're going straight to keyword research.
Previous: Introduction to your SEO guideNext: Choosing Keywords
71 comments
Add comment Hide comments
2008-07-31 19:31:54: Ray Taylor
In response to Jeremy:
I think your point is made in the text (further down). I don't think you can gen
eralize about keyword density but you have to find the "golden mean" for your ow
n site goal.
For Dan:
I think you might be better using sweet spot, "golden mean" is a bit too aristot
elean and about aesthetics :-)
I think the idea you are trying to get across is what happens when you go from g
eneral to specific keywords.
e.g.
Samsung (very broad) if you sell Samsung dishwashers this obviously won't work
"Samsung Dishwasher" (narrower) this is better, but you are not sure why people
are coming (looking for buying? Parts? You don't know)
"Samsung DMR77LHS Dishwasher" (very specific) most likely people who have made t
he decision and are shopping for the best deal, but maybe looking for a review o
r info to support a buying decision.
"Best Price Samsung DMR77LHS Dishwasher" (extremely specific) If you sell this m
odel, you want to rank high on this keyword, but you may not get that many hits!

Answer
2010-07-26 04:23:50: John H. Lincoln
Ironically, the more "generalized" your search terms are, the more people will b
e searching for them -- but the less likely you will be, to make a sale.
Real buyers will use "specific" search terms, because they know what they want.
And such people are less numerous than those who use generalized search terms.
The trick is to find a "happy medium" between generalized and specific search te
rms.
Answer
2008-08-01 08:40:45: Dan Richmond
Jeremy, thanks for your comment. I love this kind of critics :)
As I believed the majority of readers would be newbies, I tried to make the diag
ram as simple as possible (trying to go from easier and basic things to more com
plicated)&I guess I oversimplified it. I'll look at this over the weekend and ma
ke some changes I believe. Thank you for the remark.
@Ray Taylor:
I think the idea you are trying to get across is what happens when you go from g
eneral to specific keywords.
Yes but that's only one of the points. Thanks for providing an example, Ray. I g
uess many users will find it helpful.
Answer
2008-08-05 14:22:37: Jeremy Chatfield
@Dan - OK. I'm impressed. You took the criticism on the chin and you used it to
make a better course. That diagram is damn fine. Thanks. I'm now really looking
forward to the rest of what you've got to say. I've deleted my old comments - no
longer relevant!
Answer
2008-08-07 17:02:27: Frank W
Hello,
by the way, is there no way to print it ?
Regards
Frank
Answer
2008-08-08 03:13:55: Dan Richmond
@Frank
by the way, is there no way to print it ?
Not yet. I guess I'll make a PDF version available as soon as I'm ready with the
whole book.
Thanks for joining BTW!
Answer
2008-08-08 10:28:41: Drew Stauffer
Good start so far :)
Answer
2008-09-16 15:38:45: S C
Waiting for the pdf version of this book Dan! It will rock the SEO market.
Answer
2008-09-18 23:05:33: Anthony Curran
I wish i had this information when first starting out, it would have saved alot
of experimenting
Answer
2008-10-10 12:34:12: SEO Chester
Great point made here Dan - "an SEO can't make a website succeed with wrong keyw
ords." Oh so true, it doesn't matter how well a website is optimized if the keyw
ords are wrong. A phrase that comes to mind would be "SEO suicide." ;)
Answer
2008-11-24 18:13:45: Mikael Rieck
Can't wait to read the rest. Even though I know most of the stuff it is always n
ice to get a reminder ;)
Answer
2008-12-15 16:05:51: Ryan Whitfield
Dan
I respect what your doing here and if it can help me learn the SEO system to mak
ing better traffic come to site then I will support but I want this to be more h
ands on because most systems try to string you along to make money and you only
gain like 30% of what you need to know.
Just a thought...
Answer
2008-12-30 19:20:38: Abi Carmen
Dan,
After reading numerous SEO books, you by far had the most logical and concise ev
aluation for long-tail keywords. I'm forging ahead.
Answer
2009-04-02 13:12:10: Fred Castle
Well Dan this is just great, because at age 68 I guess the head gets thick or th
e files are full. I just can't get the traffic to my 2 websites so thus they are
not producing any sales period! Very frustrating indeed. I think this will help
me very much.
Dusty, US Navy (retired)
Answer
2009-04-03 09:50:35: Dan Richmond
@Fred Castle
If you're looking for advice that's easy to understand, I guess you've come to t
he right place;) At least I'm doing my best!
Answer
2009-04-27 09:35:28: Adrian Moga
I want this book in my library, near to other great books like the 22 immutable
laws of marketing.
I recommend you all to watch those movies, it might help you in your marketing s
trategy and you can combine with the information in Dan's book: http://theriesre
port.com/
Answer
2009-05-04 11:53:50: Luthfan Fakhrurrozi
i'm sorry if my comment has not important.....
i just the new blogger, and want to optimize my blog to get more traffic and hop
e i can earn some dollar with it...
thanks for your help. and would you give me explanation about what i have to do
to get it work?thanks before.
Answer
2009-05-05 03:01:11: Dan Richmond
Hi Luthfan,
i guess as soon as you go through this guide you will have plenty of ideas for o
ptimizing your blog.
I wish you all the best in your daily SEO!
Answer
2009-05-27 17:05:55: Money Equation
Dan
I totally enjoyed this chapter. I love how you explain the importance of keyword
s. We do hear a lot about keywords everywhere but no one seems to explain it in
the manner which you have done here. What I love is the fact that you don't go o
n and on about long tail keywords but rather the importance of the keywords you
choose being able to convert.
Very good explanation
Answer
2009-06-09 02:40:04: John Atchue
Dan,
I am building a few websites in my local area and am targeting keyword phrases w
ith local qualifiers such as "Detriot Dentists" or "Hair Salon Ft Lauderdale" (I
don't live in either local, just using as an example) My question is, do I need
to add the local qualifier with each service a company may offer, or just targe
t a few and that will be enough for local prospects to find the site?
Answer
2009-06-10 04:49:34: Dan Richmond
@ John Atchue
John, I guess if you use the local marker with each service your page will becom
e unreadable. You just need to make sure that these local markers are prominent
enough on your webpage. To have high positions in Google for Hair Extensions Det
roit it is not necessary to have these words Hair Extensions and Detroit stand t
ogether.
For example, check this page: http://www.lucindaellery.com/
They rank #1 for Hair Extensions London but they don't have this phrase on their
website exactly as is.
Answer
2009-07-19 05:28:43: Bob Colclough
Hi,
I find it a lot easier to read a printed book - where is the pdf version!! Thank
s
Answer
2009-07-23 09:53:20: Dan Richmond
Guys, there's no PDF version yet and I'm not sure when I'm going to get down to
that. It does take quite a time and I've busy days now. Sorry.
Answer
2009-08-16 14:09:33: Damon Day
This really helps. I did a little keyword research when I got started but didn't
spend much time on it. I am going to stop what I am doing and revisit my keywor
ds. My original method was pretty bad. I was getting organic traffic pretty earl
y because some of my Blog posts were ranking on the first page of google for ver
y long tail obscure keyword phrases. So I would check analytics, see what people
were typing in to find me, and then try to expand upon that :-) Not the best wa
y to do it :-)
Answer
2009-08-17 08:12:04: Webrecsol Optimizer
Hello,
I read this book it's very helpful for us and can you provide all over book of P
DF file so that i can take benefit in future..
Answer
2009-08-30 16:49:44: Yousef Ghazawi
Hello,
What about the keywords competition and how to determine if its possible to rank
ed on a specific keyword.
Is it true that if the competition is more than 30,000 its almost impossible to
rank your website on it?
I am working on Arabic websites and i managed to rank a website on some keywords
with competition more than 120,000.
So what is the best way to measure that?
Finally I would like to thank you for this great website, its provide me with a
lot of great information's.
Thanks,
Yousef Ghazawi
Answer
2009-09-02 07:49:17: Dan Richmond
@Yousef Ghazawi
In fact you will get all answers in the KEI section of this book:
http://www.seoinpractice.com/shortlist-keywords.html
As for this one:
Is it true that if the competition is more than 30,000 its almost impossible to
rank your website on it?
Why - it can be possible to rank with any competition. Just look at the example
with Link-Assistant.Com. They rank #1 in Google for SEO software where the compe
tition is more than 27 mln.
Anyway, KEI research should help in your case.
Answer
2009-09-13 12:27:00: Oscar Del Santo
This is a great opening chapter. Interesting, stimulating and written cogently a
nd with a good sense of humour.
Answer
2009-10-23 02:32:25: Watch Naruto Online
What? A PDF version available soon?please tell me as soon as possible if you pro
vide in pDF file...can not wait to read it.
i love to read in this form as i can print it and read it offline...
Answer
2009-10-23 09:23:33: Dan Richmond
Watch Naruto Online
Sorry - there's no PDF version of SEO in Practice and I don't think I'll have ti
me for it in the near future.((
Answer
2009-11-25 04:25:48: Ken Taylor
This is a really good read. This first chapter feels like I'm learning how to la
y the 'right foundation' for an SEO site and know how to spot a weak foundation
as well. Whew! And this is only chapter 1.1?!
Just a note about how I plan on studying. The first thing I do is go to the quiz
and do a quick run through, I only answer the questions in my head. I take a sp
ecial note of the questions I can't answer--those are my "keywords" that I'm loo
king for when I begin the reading. For what it's worth :)
Answer
2009-12-05 08:10:53: Jimi San
Chapter 1 is a very interesting start. Choosing the right keyword is indeed a ve
ry important step that need some research. Another important point I think you'v
e to emphasize is getting index on search engines....Google, the internet "God"
at the present moment. It's no point having the "best research keywords" but you
're in the sandbox arena of Google. You'll get nowhere even getting index by Bin
g or Yahoo but not index by Google. Correct me if I'm wrong.
Answer
2010-08-17 22:54:25: E Ramage
I know it a long time ago but in my case I usually get indexed by Google in a ma
tter of weeks sometimes days. Its a matter of building link mostly via comments
and through sites like ezine articles, hubpages etc.
Answer
2009-12-07 07:58:43: Dan Richmond
@Jimi San
But even if your website is still "sandboxed" it's good to keep building links,
and optimizing for Yahoo! or Bing - it's better to have traffic from less import
ant search engines than from nowhere at all.
Answer
2009-12-15 07:59:51: Jimi San
Hi Dan,
Thank you, Sir. I salute your reply. That's a good one. I once felt so disgusted
because a certain link exchange services rejected my website simply 'cos I was
not indexed by Google.
Answer
2009-12-19 20:13:47: apexfreelance
wow... thanks for the great information... this helps me a lot in my Search Engi
ne Optimization, of my Philippines Freelance Designer Website.
Keywords helps a lot in optimizing our webpages. Using LONG Tail Keyword brings
us more traffic..
Answer
2009-12-24 23:36:21: Edmund Lee
Keywords are important, Keyword research even more (full stop)
I once busied myself with ranking on a certain keyword, made it to the first pag
e of google, just to realize, that keyword didn't had much search in the startin
g, even though the competition may be more than a million. :(
Lesson learnt. Guys, and more guys (lol), focus on Dan's SEO tactics and you'll
not go wrong.
Edmund Lee
Internet Marketing Library
Answer
2009-12-28 06:42:56: Paul Watchorn
I thought the 'Influence of keyword length on website's conversion ' graph was v
ery helpful. I like this type of ' at a glance' summing up.
Answer
2010-01-01 15:27:09: Fred Doleac
The key word graph was very helpful. We are forced into a geographic search (cit
y + state) so we must start with two.
Answer
2010-01-16 12:54:10: alan woodland
The way to get your site visable on the internet has been a constant struggle to
me. I new nothing of SEO until mid 2009 and have spent quite some time getting
my head round it, I look forward to reading more on this subject and picking up
vital information to develop my knowledge and potential success online
Answer
2010-02-24 05:07:47: Andy Driver
Hi Dan, just joined today. I've been around SEO for a while now and have used Aa
ron Wall's tools previously. It will be good to see if you have any different id
eas or approaches that can increase my results. I'll let you know as I travel th
rough the book. Cheers, Andy
Answer
2010-02-27 09:48:10: warren kirkpatrick
hi dan, im a like luthfan in that i started making blogs and am applying the tec
hniques that i will be learning in these articles so hopefully i can get ranked
in the first page off google, thats a result i would be happy with.
Answer
2010-03-07 12:24:31: Tammie Earl
Thanks for a well written, nicely outlined list of ideas! Good book!
Answer
2010-03-12 12:27:05: Thomas Kampling
Well explained.
In addition I want to say: Single Keywords most of the times bring many irreleva
nt Results from big Newspapers, Edu. and Wiki Pages, which are anyway high ranke
d for any phrase they use in their texts. So if you look for e.g. "Callgirls" in
Google, you will gat 80% irrelevant results in the first 5 pages.
Answer
2010-03-16 09:02:04: Dan Richmond
Thanks for the add-up, Thomas! You're right here.
Answer
2010-03-23 08:48:30: Marc Wang
Loving this already, on to the next page...
Answer
2010-03-28 22:05:24: Troy Dooly
This has to be one of the greatest online resources I have found in s while. I'l
l be passing this to others.
Answer
2010-03-29 13:21:59: Timothy Millar
Nice start, looking forward to many more pages. One thing,I believe you should o
nly use keywords that are in your Copy,Is this the correct thinking on this?
Answer
2010-03-31 10:32:16: Dan Richmond
Not exactly. You should choose your keywords first, then write the copy optimize
d for these keywords. Then also use these keywords in anchor texts of incoming l
inks. Read on and you will understand what I am talking about.
Answer
2010-04-15 15:35:12: Lorraine Pierce
My site has been live for 3 years, but we just did a re-build and lost PR and se
veral pages lower for our main keyword phrases. I think between this and the Lin
k Assist tools I will end up with a better site, and better ranking. Thanks for
putting together such a great book;)
Update: I used Website Auditor to analyze my home page. Made a few or the recomm
ended changes to my meta keywords and description, title, and added one phrase t
o my header. Moved up 14 spots on google and 12 on yahoo by the next day!
Answer
2010-05-28 07:06:37: Dan Richmond
Nice :) Keep up the great work.
Answer
2010-05-13 10:59:02: Vijeta Aishwarya
Hi Dan
Above all, I would like to say thanks first to write such a wonderful book. I al
so want to thank you for sharing your knowledge and experiences with us.
Sir, I have a great confusion about Pay Per Click and SEO.
How they are different from each other? Even i read the initial introduction and
Ch.1 but still i am not able to clear. Can you explain it again for me in more
simple way?
I have also doubt about ROI. is it possible to calculate in monetary term for an
y advertisement which displayed on goggle ad word, banner or any other tool of d
igital marketing.
Answer
2010-05-28 07:05:58: Dan Richmond
PPC puts a link to your site to the ad section of Google's results page. Once yo
u stop paying your site disappears from there.
SEO gradually brings you up in the organic results section, nd you stay there fo
r a long time.
Answer
2010-05-18 08:58:53: Adeel Zahoor
hi dan,
i did lot of searching for learning SEO..but its one in only..
Answer
2010-05-24 02:58:25: cubitea cubi
I still have not learned to understand please let me know about
Answer
2010-05-28 07:02:55: Dan Richmond
What exactly is not clear? Please give some more details.
Answer
2010-06-15 09:28:05: Ben Lovegrove
Google Analytics and Google Webmaster Tools can show you what keyphrases people
used that resulted in traffic to your site and which generated clicks, but only
you will know if that traffic converted.
Answer
2010-06-23 02:49:54: Bruce Hoag, PhD, CPsychol
I disagree. By using the Google Keyword Tool, you can identify easily which long
-tail keywords are receiving enough traffic to make them worth optimizing for. I
t's for this reason that there's no need to limit yourself to phrases with only
two or three words in them.
Bruce Hoag, PhD, CPsychol
Work Psychologist
http://www.p-advantage.com
Answer
2010-06-29 21:59:24: Gabrielle Talley
I recently bought some keywords through a service that uses Market Samurai. I ch
ose 3 that were between 2 - 3 words long. Got that taken care of and now have to
work on optimization. Thanks for this info!
Answer
2010-07-27 00:34:12: Jaydeep Singh
Hey Guys,
I just started out, and like most other commenters I'me pretty new to the whole
SEO game. My question is: What are the impacts of changing your website later af
ter you have optimized it with the tools given through softwares. I.e I go back
and do a whole redesign of the website, would it change the effects of my SEO ca
mpaign?
Also, given the earlier question, would it be better to redesign my website firs
t then optimize or optimize first and then redesign(so that I could continually
accumulate traffic as I work on the new design.)
Thanks,
JD
www.notary4all.com
p.s: The reason I want to change it, is because my Dad put some kind of crappy Y
ahoo template, and I'd rather use Wordpress for the website.
Answer
2010-08-18 07:24:16: Dan Richmond
Jaydeep,
the answer depends on the time frame really. If you are re-designing your site r
ight now then you should concentrate on that and then do the onpage optimization
. If you plan to redesign your site eventually in the future - perform the onpag
e optimization now and then just double check it. In fact optimizing your site n
ow would make more sense as it would help you find the keyword densities optimal
for ranking higher. Also please keep in mind that design does not matter much f
or optimization, - you can have different design but same title, headings, body
text, bold text, anchors etc. So I would start optimizing the site now.
Answer
2010-08-18 15:06:39: eugenio balasa
super book
Answer
2010-08-18 15:39:43: Giuseppe Pellegrino
I think it's wery clear to understand Your way of teaching, two days ago I did i
t withouth knowing this teachings and I had great results. Thanks
Answer
2010-08-31 16:43:37: Ivo Valentinov
Hi guys!
I think keywords of 4 words are very good choice for targeting.
What is your opinion?
Answer
2010-09-04 21:41:41: Tracy Crawford
There is a lot of creativity in the SEO world - but key phrase is the area wheer
e it is most important! This is right on the money.
Answer
2010-09-12 22:08:48: Tommy Kas
This books is starting out very well, I was fortunate to mostly have two and thr
ee word keywords chosen already for my sites. The ones that had more words are n
ot ranking as well even though there are supposedly people doing exact searches
for those keywords as well.
Answer
2010-09-14 12:48:09: Buray Savas ANIL
I like this system because very speed entegration in google and any seurceengine
dont have problem only problem tam time link asist send mail but nice program f
or this job. I like seo optimation this keywords "e ticaret sitesi" in france an
d in turkey i m firt pages http://www.clair-delune.com my web site i have to muc
h web site and this job is nice.
yhanks for this program engineers... see you soon
Answer
2010-09-17 14:36:30: sorinel balan
I have a domain name who include word marketing. Now I undertsnad that on this w
ord is the greatest concurence and competition is between sharks : )
Answer
2010-10-02 13:05:58: Edward Beckett
Dan
I like your book thus far ... Nice Work :-) On to my rant ...
I agree with you about long-tail conversions ... to a point. I've found in my ex
perience that not all markets are equal when it comes to long-tail conversion ra
tios.
For instance, I have quite a bit of experience in providing SEO for the legal in
dustry. Many of our converting keywords were long-tails that were usually only s
earched for once a month. On average, we were generating over half our leads fro
m long-tail keyword searches ... Something like "Miami Criminal Defense Lawyer f
or Driving While Intoxicated" or the like ... was building our clients firms ...

However, when working in other verticals ... specifically consumer products, I'v
e found that long-tails don't convert as well ... sure they're still valuable ..
. just not to the extent they would be in as ... the legal industry. I can't sho
w Jupiter reports to provide case-in-point analysis ... Just giving my experienc
e ... But it seems that people searching for products tend to have a tier-one ti
er-two keyword mentality ... they seem to know what they're looking for and wher
e to find it ...
Thanks for the great book ...
Answer
2010-10-06 09:54:01: Wolfgang Bloomfield
Thank you for this advise, When I first made my original site, I was advised not
to worry too much about SEO as wordpress is very well optimised. I now realise
that this was bad advise and started looking for as much information as possible
, but found a lot of it comfusing or I just did not understand what they were sa
ying. Your advise on keywords is clear and easy to understand, and I will contin
ue to read this book.
Thank you.
Answer
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