BT usiness

raining
Established 1974

The Comprehensive
Business English Course

Business Training – Training For Your Future

Business Training, Sevendale House, Manchester, M1 1JB, England

Tel: 0161 228 6735 Fax: 0161 236 9440
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 Excellence in English is the Key to
Career Success!
Excellence in English is an essential part
of any executive’s tool-kit and a must for
those wishing to work for, or with,
international companies. That’s why
developing superior English skills
will set you apart in today’s competitive
society. You’ll be able to seek promotion,
apply for a better job or impress your
clients with your professionalism. You’ll
earn a higher salary, have more benefits
and an improved lifestyle for you and
your family.

English is the most widely spoken language

around the world and the official language
of many major business institutions. And, as Business Training –
Training For Your Future
you know, English is used widely in India.

Therefore, it is easy to see why developing
your English language skills can help your
career so much.
You improve your standard of spoken
English by using the listen and repeat
exercises on the CDs. These will help you to
understand English when you hear it and
improve your pronunciation. When your
training is complete you’ll be able to
speak with fluency, clarity and, most
importantly, confidence.
By the end of the course you will be
carrying out your work duties quickly and
with ease, making your life much less
stressful and your job more pleasurable.
You’ll be looking forward to, rather than
dreading, using written and spoken English.
You’ll have a ‘can do’ attitude that will
impress your employer, colleagues or
clients – creating new and exciting
opportunities for you!
The course we offer you, the personal
tuition service and your Guarantees are
fully explained in the following pages. So,
read on to find out how we can help you
develop your career by improving your
English skills.

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Your Course
Your Comprehensive Business English
home study course is more than just a way
to improve your career prospects – it’s a
course that will improve your whole life!
So let’s tell you more.
We’ve assembled a comprehensive,
professionally written course aimed at
developing your English to the full. You’ll
learn about:
• the eight parts of speech
• grammar – including tenses, active
and passive verbs and subject/verb
agreement
• the six Cs of writing
• different types of letters and effective
letter writing
• writing technical, routine and
special reports
• newsletters, articles and press releases
• preparation of agendas and minutes
of meetings
• structuring of a business plan
• preparing a CV
You’ll also receive three CDs containing
180 listen and repeat exercises, transcripts
and a comprehensive study guide. These
will help you speak English clearly and
concisely. The recordings are made by
professional broadcasters and actors so that
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you can hear the correct tone and intonation,
which will help you speak faultless English.
This training is designed to improve your:
• pronunciation
• vocabulary
• fluency
• clarity
By the end of the course you’ll be able to
deal calmly, quickly and confidently with
any written or spoken tasks required of you.
Your course materials contain 12 fact-
packed modules, three supplements –
Punctuation, Business Organisation and
Coping with Stress – and three CDs. Plus,
there are numerous self-test assessments,
helpful checklists, case histories, real-life
examples of correspondence you may come
across in business and six valuable tutor-
marked assignments.
Your studies are very flexible. You can
study wherever you are and you can adapt
your study to suit your timetable. You can
work when it suits you and you can start as
soon as you are ready as there’s no fixed
enrolment date.
Your course materials are sent to you as
soon as you enrol and are available
immediately in the Student Community
Area when you enrol online.
You send and receive your assignments by
post or by email – the choice is yours.
And, to make your course really effective,
you also receive personal guidance and
advice from your tutor. So let’s tell you more.
Your Personal
Tuition
The most important and valuable part of
your training is your personal tuition.
Under the guidance of an expert tutor
your written English will develop so that
you quickly gain confidence and skill.
The written assignments are designed to
give you plenty of ‘real-life’ practice so that
you get a feel for the kind of tasks you may
be expected to complete at work and how to
approach them.
Your course is designed and written
especially for home study, so the materials
are easy to understand and include detailed
instructions for you to follow. You work
your way through the modules and complete
the self-test exercises when advised to do
so. Once you feel ready, you should
complete and send in your assignments to
your tutor for marking. Your tutor will
assess the assignment and give you
feedback on where you need to make
improvements. It’s a simple and effective
process that’s worked for thousands of
students around the world.
All our tutors have been specially trained
by us to help you overcome the difficulties
that those who need to develop their
written English may encounter. Your tutor
is there to help you get to grips with the
basics quickly and effectively so you can
gain excellence in English in just a few
short months.
www.businesstrain.in
Director of Studies
Mrs Diana Nadin
Diana Nadin has had over 30 years’
experience in distance learning and is one
of the country’s leading experts in this field.
She has developed a deep insight into
student needs and how to help you with
your studies. Diana knows that it is
particularly important that you have
competent, conscientious tutors throughout
your course because they have a
significant influence on your progress. She
makes sure great care is taken when
appointing tutors so our high standards
are maintained.
Move Your Career
in the Direction
YOU Want!
If you want to secure a respected job, work
for an international company or be able to
run your family business with confidence
and ease, you’re in the right place. The
Comprehensive Business English course
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will teach you everything you need to
become proficient in English. In turn this
will give you:
• increased efficiency – as you
become more skilled in
English your writing will take
less time and effort and will need
less correction.
• self-confidence – you’ll impress
everyone with your competence
and professionalism.
• improved comprehension –
put an end to embarrassing
misunderstandings and costly
mistakes.
• pleasure – English will be a joy,
rather than a chore, as you
tackle even the most difficult
tasks with ease.
• value – you’ll become a more
valued member of staff as your
employer realises that the skills
you’ve learnt can be transferred
to all kinds of writing.
• fluency – you’ll be able to say
exactly what you mean and need
never worry that others will
misunderstand you.
And, with a better job and higher salary
you’ll be able to improve your lifestyle and
afford those special little extras for you and
your family – something we all would like
to do.
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Your Guarantees
To make your enrolment as risk free as
possible we give you two cast iron
guarantees. These state:
1. You have the first sections of your
course, on trial, for one month. If you do
not like them, send them back for a
transfer onto another course of your
choice or have the money you have paid
refunded in full. This gives you plenty of
opportunity to inspect the course, and
satisfy yourself that it is the right training
for you!
2. If your first assignment indicates that
your English is not good enough to
benefit from the course we will tell you
so and refund the money you have paid.
This does not happen very often, but
occasionally it is necessary. You can then
do some more basic training and come
back to us at a later date.
These guarantees are your safeguard of a
fair deal and high tuition standards from
Business Training. They are our
commitment to you.
Your Contribution
We can do a lot to help you, but we cannot
do it all for you. In fact the major
contribution must come from you.
You’ll need to have a basic command of
English as the course is conducted entirely
in English – if you can understand this
prospectus you will be able to follow the
course. In addition to this you’ll also need
dedication and perseverance to see the
course through to the end. Remember, you
are in charge of when you study and how
quickly you send in your assignments for
marking, so it is essential you plan your time
effectively. But don’t worry – we will help
you to do this.
You’ll also benefit from lots of practice. The
more you can read English (in magazines,
newspapers and online articles), listen to it
(at the cinema, on the radio and TV) and
speak it (by practising with colleagues,
friends and family) the quicker you’ll gain
the high level of English competence needed
to complete the course and get the career
you want.
So, if you really want to gain excellence in
written and spoken English and you are
prepared to put in the time and effort
required, then together we can help make
your ambitions a reality.
hour a day you’ll be surprised how quickly
your English develops meaning you can
start moving towards the career and lifestyle
you want.
Your Diploma
A Diploma in Business English – Written
and Spoken is awarded by Business
Training at the end of your course. It is
given to students who have completed all
six assignments.
Your Diploma is awarded on a continual
assessment basis, with a pass mark of 50%.
If you reach 65% you’ll be awarded a
Credit and by attaining 75% you’ll be
awarded a Distinction.
Once you have your Diploma you’ll be able
to request promotion in your current
company, apply for positions with
international companies or impress your
clients with your knowledge of English and
your professionalism.

Half an hour each day is all you need!

All too often people don’t make the most

of the talents they possess. Usually it’s
because they don’t know where to start,
claim they haven’t got the time or simply
never get round to it. Don’t let this happen
to you. With our help you will learn where
to begin and how to plan your time. All you
have to do is create a small space in your
life for your study. Even with only half an

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The Comprehensive Business
English Course Synopsis
Module 1. Introduction to The Course.
How to proceed with your studies.
Module 2. Writing Style and Techniques I.
The importance of good grammar – the correct use of
nouns, pronouns, participles, conjunctions and
prepositions – using consistent verb tenses –
subject/verb agreement – active-v-passive verbs.
Module 3. Writing Style and Techniques II.
The 6 Cs: correctness, conciseness, clarity, coherence,
completeness and courtesy – write direct to your reader
– give all necessary details – avoid repetition, cliché and
slang – the use of idioms and jargon – similes,
metaphors and proverbs – writing sentences and
paragraphs that help your reader.
Module 4. How to Write Effective Letters.
What is a good letter? – planning and focus – deciding
content, length, style and tone – checking your work –
letter layout – vital ingredients. Examples are given of
over 30 various types of correspondence that you might
be expected to use in business situations including
writing testimonials and references.
Module 5. Other Methods of Communcation
Memoranda – using email – using the telephone – dos
and don’ts – pauses – tone – emphasis – dealing with
complaints.
Module 6. Writing Sales Letters and Direct Mail.
How to write good sales letters – why people buy – how
to deal with the main benefit – the effective use of a P.S.
– introducing further benefits – how many drafts to
write? – follow-up letters – how many to send? A longer
example explained.
Module 7. Report Writing.
Routine reports – special reports – technical reports –
verbal reports – questions to ask: Why? Who? What?
How? – form and layout – vital ingredients –
construction and presentation of a report – case study –
further aspects of report writing – FAQs.
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Module 8. Presenting Visual Information.
Supporting your written work with visual information
simple graphs – bar charts – pie charts – pictograms –
diagrams – plans – sketch maps – charts – tables – how
information can be misrepresented.
Module 9. Preparting Agendas and the Minutes
of Meetings.
Types of meeting – formal, committee and
administration meetings – the aim of a meeting – the
agenda – special vocabulary – the conduct of a
meeting – how to take down and prepare minutes, style.
Module 10. Writing Newsletters, Articles and
Press Releases.
Writing for newsletters and house journals – style, tone
and length of articles – planning your article – the
importance of facts – how to close the article – revising
your work – presenting your manuscript. Press releases
and how to write them – the importance of the title,
layout and presentation.
Module 11. Preparing a Business Plan.
Reasons why you need a business plan – your strategic
plan – your operational plan – files you need to keep –
your mission statement – your outline business plan – a
21-point check-list to follow. Looking ahead.
Module 12. How to Prepare Your CV and Get a
Better Job.
The five main sources of jobs – replying to adverts –
preparing your CV – content and layout – useful
phrases – email applications – attending the interview –
when you get the job offer.
Looking ahead!
Supplements: Punctuation and Spelling
Business Organisation
Coping with Stress
Synopsis of the
Spoken English Course
Your Spoken English training is on three
CDs. There are 21 fascinating conversations
to listen to, which make up a complete story
in the life of a publishing company – Better
Books Limited.
Your Online
Student Community
As soon as your enrolment has been
processed you will become a member of the
online Student Community which is an easy
way to contact other students and access
your course materials.

You listen to the conversations then practise
the sounds, words and sentences you have
just heard. You have special repetition
exercises and also a lot of fun playing the
roles of the characters yourself. More
advanced work on stress and intonation is
included once your confidence has
increased.
Altogether you have 180 exercises and 175
minutes of listening time so that you learn to
speak English clearly and distinctly.
The Business Training community area
features:
• Discussion Forums – giving you the
chance to chat and network with, or find
support from, other students.
• Resource Library – to access the latest
course support material.
• Your Course Materials – so you can
start your course straight away while you
wait for your course books to arrive.
• Tutor profiles

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You se t wi
o ur ts
C men Chather
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Doc e
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Looking To our hard-earned reputation! So we provide
only the highest quality materials and expert
tuition. You can rest assured that you are

The Future getting exceptional value for money.

After all, training that doesn’t help is
When you have excellence in English you expensive at any price. But, training
can face the future with confidence. You which makes it possible for you to further
will have the respect of your employer, your career, improve your lifestyle and
colleagues and clients. You can be sure that have greater security is surely worth
your new skills will help you further your investing in.
career in the way you want – allowing you
to achieve promotion, get a new job, attract
more clients or simply become more How To Enrol
efficient at your current job. Whatever your
If you want to develop your written and
goals you’ll see that excellent English skills
spoken English there’s no time like the
can open doors for you. If this is something
present to start. It would be a shame to
that appeals to you we can help you to
look back in a few years’ time and say, ‘If
achieve it quickly and easily.
only…’ So, you could take action right now
And, the best thing is, the effort required by enrolling today.
from you is for only a few months. It’s a
Remember, there’s no fixed enrolment
short amount of time considering that the
date so you can start as soon as you are
knowledge and skills you acquire will be
ready, you can study where and when you like
yours for the rest of your life.
– at home, in the library or at work. And by
Everything we have told you so far assumes enrolling online you can be studying in
that you want a better life for yourself and just five minutes. The first sections are
your family. We also assume that you are available as soon as your payment has been
willing to work hard to improve your chances accepted.
of success. So, we’re sure you’ll see your
Your course materials are sent to you by post
training as an investment in your future and
and should arrive within 28 working days.
you’ll soon realise that it is time and money
well spent – you’ll be reaping the benefits So, visit our website, call us or complete the
for years to come. enclosed enrolment form and let’s start
working together to help you earn your
The fees for your training are very
Diploma in Comprehensive Business
reasonable when you consider the benefits
English – Written and Spoken.
you’ll gain. Benefits that you will feel right
from the start of your course. We don’t want
to waste your time nor do we want to risk www.businesstrain.in
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 Twelve Reasons Why You Can Enrol
With Complete Confidence

1. A specialist course written by Business English professionals.

2. Caring, constructive advice from expert tutors.

3. Six tutor-marked assignments for practice and guidance.

4. Three CDs packed with spoken English exercises.

5. Help and advice when you need it from our experienced Student
Advisory Team.

6. Flexible study programme to suit you.

7. Your Diploma as proof of your training.

8. Thorough, practical course materials for you to keep and refer back to.

9. Instant access to course material when you enrol online.

10. You have two years to complete your studies so you can fit
your course around your lifestyle.

11. You have one month to inspect your course and to make sure it’s the
right training for you.

12. Online Student Community Area for safe contact with other students.

Business Training – Helping you gain control of your career!

www.businesstrain.in
Fast Enrolment with Your Credit Card

Phone
00 44 161 228 6735

Fax
00 44 161 236 9440

Online
www.businesstrain.in
(Do NOT send your credit card details by email)

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