Documente Academic
Documente Profesional
Documente Cultură
Augusto Piccinini
Some topics I will NOT discuss... (even though they are interesting)
Lyrical content, sexuality, women’s role on funk music videos, social class issues
at work in brazilian funk, and so on.
Why this track?!
Most viewed youtube videos on the world
- Brazilian funk
- Sertanejo universitário
(brazilian country)
If a music track goes viral, it can only do so through youtube (eg: music videos themselves, react videos,
challenge videos, parodies, covers, re-uploads, choreographies, etc).
Unlike every other track to break the 1 billion view barrier, Bum bum tam tam was not produced under the
guidance of a label, neither recorded or produced by “professionals” with professional equipment.
The fact that bum bum tam tam reached such heights is noteworthy, especially because of the
technological precarity and music amateurship involved in its production. To understand this we must first
understand, briefly, about the cultural roots of brazilian funk music.
Origins of brazilian funk - development of its beat
- 1980s - first forms of dance music made
through electronic means (house and hip
hop), such as synthesizers and drum
machines.
- Curiosity: the tamborzão beat was originally stereophonic, but was made
mono because DJs at the time wanted to save disc space to fit more tracks in
it (and save money).
Roland R8 MK2 drum machine, introduced in 1989
Examples:
Tambor magico: MC Orelha - Faixa de Gaza (funk proibidão)
Beatboxing: MC Rodolfinho - Como é bom ser vida loka (funk ostentação,
one of the first KondZilla productions, marking his aesthetics of ostentation
and twerking)
TCHUM TCHA TCHA TCHUM TCHUM TCHA
Conga
Tons
Kick
Brazilian funk goes “mainstream” (read: upper and
middle classes starts to enjoy dancing to it…)
- From 2010 onwards, funk growed to become one of the main musical markets in Brazil, partly
because of the possibilities of circulation provided by Youtube and the efforts of production
companies like KondZilla (today’s 3rd biggest youtube channel, with more than 800 music videos
released).
Brazilian funk goes “mainstream”
- 3 main points of aesthetic change:
(1) The ease of musical production made possible on this last decade (DAWS may not be
cheap, but they are crackeable and will run in any modern personal computer; sample packs
can be illegally downloaded as well);
(3) Influence of american trap music (deep low kicks, hi hat triplets, stutter effects)
- The simplified tamborzão beat made with beatboxing is now being made with drum kits, using
modern sample packs typically associated with hip hop and trap. Because it is not sample-based
anymore, people get more creative with the beats.
-
- And thus we come back to....
Who’s MC Fioti
● Leandro Aparecido Ferreira, 24 years old.