VISUALLY IMPAIRED SCIENTIFIC MASSAGE AND REFLEXOLOGY MULTIPURPOSE COOPERATIVE

(VISMAR MPC)

SWOT ANALYSIS

STRENGTHS WEAKNESSES

 Strategic Location  Limited Service Coverage

 VISMAR MPC is located within the Central
Business District.
 Have Sufficient Financial Resources
 Pioneer Advantage
 VISMAR MPC is the first cooperative who
introduced massage services in Baguio –
Benguet. Massage services of the
organization is the highest income
generating SBU of the organization aside
from offering CREDIT OR LOAN SERVICES.
 Very focused management/staff
 Well-rounded and managed business
 Strong Brand Name
 VISMAR MPC can only service Baguio – La
Trinidad area.
 Continuous Education and Trainings
 Lack of enhancement seminar or
workshops in the advancement of the
association.
 Leasing
 The cooperative don’t own a property for
their office and clinic.
 Lack of Marketing Knowledge
 Absence of strong sales and marketing
expertise
 Overdependence on few key staff
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  The cooperative created a distinctive place
in the minds of its customers with regard to
its Massage Services.
 Affordable Price

 The Cooperative has the lowest price

offering compared to the major players in
Baguio and Benguet offering the same
massage services.
 Good reputation among customers
 The organization is patronized by
customers.
 Prompt Services – Processing of loans
 Low Interest rate & Affordable Membership Fee
 The cooperative has a low interest rate
offered in their credit services/loan
services.
 Membership fee is negligible.
 Skilled Masseurs, Masseuse, and competent
employees
 Clean and organized vicinity
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 OPPORTUNITIES THREATS

 Expansion  Membership in other coops that leads to

 Engaging to other business related activities financial constraints.

 Savings and loan mobilization  Imposition of Tax Requirement on transactions

 Opportunity for members to pool their of VISMAR MPC sooner or later.

resources together and use them to maximize  Emerging new technologies may move market

advantage. in new directions

 Members to share in the net profit of the  Increase of substitutes (SPA, Electronic

cooperative in the form of dividend and massage, etc.)

patronage refund.  Competition

 Continuous/periodic training and education of  Saturated by many massage clinics

officers and members.  Market segment's growth could attract

 Market segment is poised for rapid growth major competition

 Scope to diversify into related market  Shift of customers to other massage services

segments  Economic slowdown could reduce demand

 Market may become price sensitive