Characteristics of a product

Members:

Erika Rubio
Arelis Lucia Jiménez Ávila
María Teresa Roqueme Tirado
Milady Yhijam Cifuentes Narváez

National Learning Service

SENA Technology in Market Management
Virtual Mode
2018
 INTRODUCTION

In our company INNOVARTE, customer satisfaction is very important, for this reason we
will analyze all the attributes and characteristics of our candles.
Our product is personalized, creative, its shape, color and texture are of the best quality.
We always look for the customer to see in our brand, design and packaging a good
image and thus be successful in our company.
 PROJECT DESCRIPTION

INNOVARTE is a company that markets decorated and aromatized candles; that seeks
to offer a unique product, different and that can be used as an advertising medium, in
commercial and / or financial companies, in different events such as baptisms, first
communions, funerals, etc.
Our products are manufactured in paraffin with customized designs, creative and with
different shapes, colors and smells that seek customer satisfaction.

1.1 Brand

Our brand will be called INNOVARTE, where the INNOV part refers to innovation and
ARTE identifies the creativity with which our products are characterized (candles).

1.2 Logo

Our logo is identified with the following colors:

Orange: Represents joy, success and creativity

Yellow: Represents optimism, happiness and attention
Black: Represents elegance, authority and sophistication
Gray: Represents balance and peace

1.3 Slogans: light up your moments

1.4 Tag

MANUFACTURED IN COLOMBIA

CANDLE WITH AROMA. Approximate duration 30 hours

PRECAUTIONS: May cause an allergic skin reaction. Do not eat. In case of
accident consult your doctor. Keep out of reach of children. Inedible product.

Composition: Paraffin, stearin, wicks, oils

Essential aromatizers, liquid colorants.

Manufactured by: INNOVARTE VELAS

125 G
1.5 Particular characteristics of the product:
- Our candles are made entirely by hand.
- Our main raw material is paraffin.
- We use essential oils, flavors and liquid colorants
- Its period of duration is approximately 30 days
- Exclusive use for over 18 years.
- It is not a product harmful to health.
- Easy to acquire
- Reasonable price.
- Well of the consumption: As it is a product of frequent use can be obtained with ease,
its design in paraffin makes it have a very accessible cost in several presentations for
general benefit.
- Design, size and shape: It comes in presentations according to the design requested
by the client with striking colors and fragrant aromas. They are medium in size and their
decoration depends on the client's desire

- Product benefits: Benefits, Utility, Performance and Economy.

Candles decorated as souvenirs are full of many benefits because it provides the
consumer with an economic, beautiful and novel product with the possibility of being
personalized and thus converting it into a detail that identifies them in a unique and
special way, because of itslow-cost benefits in the utilities who uses it as an advertising
or customer loyalty medium, in the case of events it is also an affordable option.

1.6 Packaging characteristics:

- Because our product is manufactured in paraffin, the packaging must be in a resistant
material.
- That preserves the integrity of our candle.
- That is easy to handle when transporting it.
- That is easy to manipulate for the customer at the time of unpacking.
- That it can be reusable.
- Must carry the logo or label that identifies our company.
- Made of environmentally friendly materials
- Eye-catching in the eyes of the consumer.
- Creative and in colors
- Make it easy for the consumer to remember.
 INNOVARTE VELAS AROMATIZADAS

TANGIBLES
SHAPE COLOR TEXTURE

Description Image Description Image Description Image

In INNOVARTE,
we design in our
candles different
textures: rustic,
carved, with
inlays of paraffin,
In INNOVARTE, In INNOVARTE, flowers and
we handle we handle fruits, creative
candles in candles in and unique
different shapes: different colors, design.
round, square, like blue, red All of our designs
cylindrical, all and green are are customized
according to the the most striking according to
client's taste. to the customer. customer's
wishes
 TANGIBLES
PACKING COLOR SIZE AND TEXTURE

Description Image Description Image Description Image

In Innovarte, it is
very important that Packaging of all
our packaging is so sizes and designs
friendly with the Each packaging is
environment, comply labeled with the logo
with all legal of our company and
standards and that it generally the inside the packaging
is comfortable and container is the instructions for
appealing for our use and precautions
transparent or
customers. This is to take into account
why our proposal for colors in bright when using our
our product, as we cellophane paper product.
have mentioned so you can see For special events, it
before, is aromatized the candle that is will be used as
candles. that our the protagonist packing cases in
packaging are boxes acetate, as well with
entirely in corrugated cellophane, in the
cardboard taking into same way it will
account as features: carry the label with
Medium size our identifiable logo.
Colors: Eye-catching
that impacts the
consumer
Shape: Cylindrical,
for greater comfort
when transported.