Documente Academic
Documente Profesional
Documente Cultură
[Fall ‘ 2018]
I. Rationale:
Students gain an understanding of marketing research and its value in analyzing consumers,
markets, and the environment. Topics include an overview of market research and research
design, exploratory research; descriptive research; scaling; sampling; and data analysis and
reporting.
II. Course Aims and Outcomes:
Aims
The purpose of this course is to explore research approaches and practical applications of
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marketing research concepts in identifying solutions for your problems related to marketing and
branding by keeping the consumer behavior in context within the real life commercial scenario.
IV. My Stance
Theoretical knowledge will be disseminated with the applications of case based learning method.
V. Course Requirements:
2. Course readings:
(a) Malhotra & Dash. Marketing Research: An applied orientation (Sixth Edition).
If copying occurs, both the student who copied work from another student and the student who
gave material to be copied will both automatically receive a zero for the assignment. Penalty for
the violation of this Code can also be extended to include failure of the course and face
University disciplinary action.
During examinations, you must do your own work. Talking or discussion is not permitted during
the examinations. You are not allowed to compare papers, copy from others, or collaborate in
any way. Any collaborative behavior during the examinations will result in failure of the exam,
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and may lead to failure of the course and University disciplinary action.
IX. 1. Quizzes and assignments will be given. There will be NO make-up for
missing quizzes.
2. You will be given assignment related to your course during the semester. Class
Assignments should be submitted timely. Delay in submission will result in
cancellation of the assignment.
3. Attendance, Mid-term exam and Final Exam will be as per University rules. Attendance in
the lectures is compulsory. Students are expected to attend in every class and late attendance
is highly discouraged. Midterm and final will consist of subjective questions.
4. While making assignments and group presentations, you should be careful about the
following issues:
No script reading.
Everyone must speak.
One slide should not have too many points.
Do not read the slides.
There should be consistency in font, heading, style etc.
Make strong eye contact with the audience.
Articulate your words clearly
Be formally dressed.
5. Students are expected to come to class on time and should pay attention
to what is covered in each class.
6. If I have any announcement to make, I will do so in the class or in the TSR server.
So please check the TSR server regularly and frequently for any announcements or
changes, etc.
7. Learning outcomes: The three following learning outcomes are expected from
the students:
(a)Basic Marketing research Knowledge and techniques developed by modern
day professional researchers and academicians which move beyond the previous
models and frameworks in use in light of new challenges faced by businesses,
will be oriented by the students.
(b) Thorough and detailed discussions on concepts and practical understanding
of basic marketing research concepts, explained with applications in case
studies will be done.
(c) Students are expected to do a basic research project based on a real life
problems related to general marketing and write marketing reports and
articulate them effectively and give verbal presentation.
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Session 14 Quiz 2