.

***Final will consist of 24 multiple choice questions (4 from each chapter - 5 points each)
Total of 120 points - 80% of final

***Remaining 30 points - other 20% of final

● List 10 Sport Media Career Personalities (no athletes)
○ Sport information, announcers, sociologists, reports…
○ List their name and the group they are affiliated with
○ 3 points each
○ Bring it to turn in on test day!!

Chapters: 7-12

Key Concepts:
I.​ ​Mass media ​(Adedeji/Austin)

Denotes the segment of the media focused on reaching the masses, that is large amounts of people.
a.​ U
​ nderstand the roles/functions of the mass media- informing, creating, influencing,

entertaining,telling, delivering and reinforcing.

b.​ ​Be able to define sport mass media- ​Encompasses reporting and commentary on sport and the
various associated activities that surround and influence sport.

c.​ U
​ nderstand how media can both converge and consolidate

d.​ B​ e able to define and provide examples of sport publishing and print sport communication

e.​ U
​ nderstand how the role of newspapers have changed over time

II.​ B
​ e able to discuss the role and significance of radio on sport

a.Although we have many forms of Mass Media, radio was first among national mass media
and gave people the chance to connect via programs, music, drama, sport, and political
messages. It united people in the early 20​th​ Century as they listened to boxing bouts and other
sporting events either in their homes or in public spaces.
b. November 2, 1920 U.S election results were broadcast live for the first time with news of
Senator Warren G. Harding’s victory.
c.1920’s-30’s sport was important for radio networks – such as the National Broadcasting
Company (NBC). With its Red and Blue networks, CBS, and the mutual broadcasting System –
which helped establish radio as a primary medium.
d. “Golden age of radio” began in the 1930’s and continued through the 1940’s when the
medium reached maturity as more listeners tuned in for entertainment, news and sport
information
II. Be able to discuss the role and significance of TV on sport
a.Sport dominated the U.S. television since soon after the medium’s inception in the 1930’s.
III. Recognize the importance of ESPN
 a.Changed sport, and Sports Center rose as a cultural phenomenon through its charismatic and
witty anchors, flashy technical tricks, and nonstop sport coverage.
b. Takes advantage of technical innovations and continues to expand and evolve its
programming as it offers cross-platform options for advertisers through its varied networks
c.Offers sports-based programs, as well as political coverage, news, social issues, and
pop-culture pieces through a wide variety of anchors, reporters, and other talent.
IV.Recognize how the rise of TV has impacted other areas, like journalism and cable tv networks
a.It brought about the opportunity for sport fans to consume sport media at all hours of
everyday
b. Facing new challenges as consumers now have endless and instantaneous options in
consuming media. Cable has existed for more than 40 years now or understand how it has
greatly influenced the prevalence of sport media over that span of time.
i. History of cable and sport
ii. Growth of Cable television and Diversity of Programming
iii. Regional sports networks and other outlets
iv. Networks and major media rights deals

III.​ ​Emerging and new media ​(Tyler/Buddy)

a.​ U ​ nderstand the aspects of new media

•​New media have altered how sport organizations communicate.

•​Sport fans are sophisticated in charting their teams.

–Logging on to various sites

–Downloading clips and podcasts

–Engaging in online chats Pay close attention to the ideas of interconnectivity, interactivity, accessibility,
and multiple usages
b.​ ​Understand the impact of the internet on sport

•​TV still reigns supreme, but sport fans cited the Internet as the best source for sport-related news, outpacing TV.

–Men were found to be twice as likely to use the Internet as their main source of sport information.

–Most fans are reluctant to pay for online sport content.

•​Use of social media continues to rise.

c.​ K
​ now the model for online sport communication (MOSC)
 i. ​ Involvement with sport entity
​ii. User motivations
​iii. Content- ​•​Sport websites should provide enough content to satisfy consumer.The site’s
interactivity allows consumers to form social networks​–The social aspect influences sport consumption–Chat rooms, message
boards, blogs
iv.
​ Design-​ ​Consider the motivations and needs of consumers when designing and modifying the
website.​•M
​ ain page of a sport website is similar to a paper’s front page.in a manner to easily communicate content, and–that
includes consideration of these factors:•placement of links,•colors,•graphics, and •interactive features
v.​ P
​ ​ erformance- ​Fifth component of the MOSC​•​Performance in the past was evaluated by number
of hits​•​Two key aspects of a sport website’s performance​–Interactivity: Seattle Mariners’ site focuses on interactivity from
fans–Amount of time to complete tasks (page speed)
vi.
​ Usability- ​•​Attribute that determines ease of user interfaces​•H
​ ow well a consumer can use the
functionality​•F
​ or a sport website to be usable,​–it must serve a distinct purpose,–it must be functional, and–the consumer must be able to
use its features with ease.
vii.
​ Commerce-
d.​ ​Understand other emerging trends with the use of the internet
​i. Be able to give critical thought to the use of social media
e.​ B
​ e able to think about and evaluate a website according to the following terms

​i. Business function

​ii. Corporation credibility
​iii. Content reliability
​iv. Systematic structure
​v. Navigation

IV.​ M ​ arketing Communication ​(Kate/Jonathan) - Chapter 9

a.​ B
​ e able to define and apply marketing communication

b.​ ​Know and understand integrated marketing communication

c.​ B​ e able to explain why advertising works

​i. Know concepts surrounding sport advertising vs. advertising in sport

​ii. Have knowledge of the history of sport advertising
​iii. Know the characteristics and challenges of sport and know how those
specifically connect to concepts of sport advertising
​iv. Know what makes effective sport advertising including such concepts as
1.​ ​Target market and segmentation
2.​ ​Benefits gained through sport advertising
​v. Know the importance of activation and activation strategies
d.​ ​Be able to define and understand sponsorship and branding
e.​ B ​ e able to define brand equity

f.​ ​Be able to explain why athletes are utilized as endorsers of a product

V.​ ​PR & Crisis Communication in Sport ​(Dominick/Rachelle)

a.​ B
​ e able to define and apply concepts of PR

​i. Know how and why PR has experienced a shift in strategy

 ​ ii. Be mindful of historical and key trends in PR
​iii. Know how PR can be effective
1.​ ​Specifically as PR applies to informing, persuading, and integrating

b.​ ​Understand how sport organizations utilize and manage media relations

​i. What are specific pieces organizations provide for the media?
c.​ B
​ e able to define and apply concepts around community relations

​i. Understand how community relations is managed during community relations

1.​ ​Think in terms of the following:

a.​ R​ esearch

b.​ ​Assessment

c.​ C ​ hain of command

d.​ ​Notification

e.​ C ​ ontrol

​ii. Know what would be included in a crisis kit

VI.​ R ​ esearching sport communication ​(Alexis/Daniel)

a.​ K
​ now and understand the ideas of sport communication research from both the perspective of the

industry practitioner and the academic.

b.​ ​Be able to explain why the media industry needs and utilizes research
​i. Be able to provide the background as to why TV and radio utilizes and depends
upon research
c.​ U​ nderstand why academics use research, particularly on this subject

​i. Make sense of what research can do and what are areas that need further
research

VII.​ ​ Sociological aspects in sport communication

a.​ U
​ nderstand the impact the media has on society/culture ​(Adedeji/Austin)

b.​ ​Know how the sport mass media shapes society/culture

​i. Specifically understand how concepts of race, ethnicity, and gender are
demonstrated in the sport mass media ​(Alexis/Daniel)
​ii. Know and understand concepts of biased coverage
1.​ ​Know and understand how the media covers minorities and women
a.​ B​ e able to know and understand concepts surrounding gender marking ​(Dominick/Rachelle)

b.​ ​Be able to explain the type and amount of coverage women and minorities receive.
(Kate/Jonathan)
​iii. Be able to explain the employment opportunities for minorities and women in
the sport media ​(Tyler/Buddy)
​iv. Be able to explain the consequences of this type of coverage ​(Lauren/Kaity)
c.​ U ​ nderstand the current issues in the sport mass media ​(Adedeji/Austin)