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Annual
Report
Table of Contents
About Cisco
Cisco designs and sells broad lines of products, provides services, and
delivers integrated solutions to develop and connect networks around the
world. For over 30 years, we have helped our customers build networks
and automate, orchestrate, integrate, and digitize IT-based products and
services. In an increasingly connected world, Cisco is helping to transform
businesses, governments, and cities worldwide.
Our
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spo
Forward-Looking Statements
This report contains projections and other forward-looking
statements regarding future events or the future financial
performance of Cisco, including future operating results.
These projections and statements are only predictions.
Actual events or results may differ materially from those in
the projections or other forward-looking statements. See
Cisco’s filings with the Securities and Exchange
Commission, including its most recent filings on Forms
10-K and 10-Q, for a discussion of important risk factors
that could cause actual events or results to differ
materially from those in the projections or other forward-
looking statements.
Chuck Robbins
Chief Executive Officer
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Table of Contents
Other 1%
Products EMEA
16.5
14.1 15.2 Services
Deferred
2014 2015 2016 Revenue
Security 4%
SP Video 5%
Wireless 5% NGN Routing 15%
Data Center 7% Collaboration 9%
Revenue 2-Year CAGR: 2%
Margins and Income Net Income ($B) and Diluted EPS ($)
Margins (%)
62.9
58.9 60.4
10
.7
9.0
7.9
25.7
19.8 21.9 Gross 1.49 1.752.11 Net Income $B
Margin
Diluted EPS $
Operating
2014 2015 2016 Margin 2014 2015
2016 EPS 2-Year CAGR: 19%
Delivering Shareholder
Value
Returns to Shareholders
Share Repurchases and
Diluted Share Count (millions) Earnings and Dividends per Share ($)
2.11
5,281 1.75
1.49
420
5,146
5,088 0.94
0.72 0.80
155 148 Share Repurchases Earnings per
# (millions) Share $
Diluted Share Count Dividends per
2014 2015 2016 # (millions) 2014 2015 2016 Share $
MaintenanceNet: Services
A cloud-based software platform that uses data analytics and automation to manage
renewals of recurring customer contracts
Pawaa: Security
Secure on-premises and cloud-based file-sharing software
ParStream: Software
An analytics database that allows companies to analyze large amounts
of data and store it in near real time, anywhere in the network
Portcullis: Security
Cybersecurity services to enterprise clients and the
government sector
1Mainstream: Video
A cloud-based video platform designed to quickly launch live
and on-demand over-the-top video services to a variety of
connected devices
DINSERT_ -
Lancope: Security
A solution providing network behavior analytics, threat visibility,
and security intelligence to help protect against top
cybersecurity threats
Acano: Collaboration
Collaboration infrastructure and conferencing software
Synata: Software
Technology that allows users to search both on-premises and
cloud-based applications simultaneously from one platform
Jasper: IoT
A provider of a cloud-based Internet of Things (IoT) software-as-a-service
platform to help enterprises and service providers launch, manage, and
monetize IoT services on a global scale
CliQr: Software
An application-defined cloud orchestration platform designed to help customers
simplify and accelerate their private, public, and hybrid cloud deployments
Competitive Advantage
Sales Force of
Market Innovation Global Customer
Nearly 300,000 Capital Return
Leadership Pipeline Scale Loyalty
(Direct and Partners)
FY 2016 SUMMARY REPORT 6
Table of Contents
Approach to Innovation
We believe the next innovative idea can come from anywhere. Our integrated approach across multiple levers—build,
buy, partner, invest, and co-develop—reflects that philosophy:
● Build: Organic innovation from our engineering teams. For example, this year we brought to market several
innovations, including Stealthwatch and Tetration Analytics Solutions.
● Buy: Acquisitions of companies focused on our key priority areas, such as IoT, security, next-generation data
center, cloud, and collaboration, as well as continuing to strengthen our core portfolio.
● Partner: Creation of unique solutions and go-to-market strategies with technology and services partners.
● Invest: Direct and indirect investments in promising startups, entrepreneurs, and venture funds.
● Co-Develop: Work with customers, leading innovators, and decision makers on new, industry-changing ideas
built on the network.
$2B Portfolio
21K Engineers of investments
submit hundreds of ideas every
year via internal challenges ~150 Global
21K 9 $2B startup investments
and funds
400K Developers ~150
goal of 1M by 2020, 6K apps in 1 year 400K 90% 20K
190+ 190+ Acquisitions
powerful complements
to internal innovation
90% Retention
of key talent from acquisitions after 2 years
9 Innovation Centers
with partners, customers, 20K Patents
startups, and academia under ~1/3 for software innovation
one roof for rapid innovation
Leadership@Cisco
Learn more about Cisco’s leadership team through our online video series at https://newsroom.cisco.com/ciscoleadership.
Shareholder Engagement
At Cisco, we recognize the importance of regular and transparent communication with our shareholders. Each year, we
engage with a significant portion of shareholders that includes our top institutional investors. In fiscal 2016, we held
meetings and conference calls with investors representing approximately 44% of our outstanding shares. We engaged
with these shareholders on a variety of topics, including our corporate governance practices such as proxy access,
board refreshment and composition, public policy engagements, sustainability initiatives, our executive compensation
program, and other matters of shareholder interest.
Governance Policies and Practices
We have adopted these policies and practices consistent with our commitment to transparency and best-in-class
practices, as well as to ensure compliance with the rules and regulations of the SEC, the listing requirements of
NASDAQ, and applicable corporate governance requirements.
Our executive compensation philosophy and practice continues to be pay for performance
The core of Cisco’s executive compensation philosophy and practice continues to be to pay for performance.
The following charts summarize the major elements of target total direct compensation for our CEO and our other named
executive officers (NEOs1) as a group for fiscal 2016, and demonstrate our continued pay for performance philosophy.
CEO NEOs Other than CEO
Base Salary, Base Salary,
7% 10%
Performance-Based Variable Cash Performance-Based Variable Cash
Equity Incentive Incentive Awards Equity Incentive Incentive Awards
Awards, (performance-based), Awards, (performance-based),
57% 17% 61% 9%
Time-Based Equity Time-Based Equity
Incentive Awards, Incentive Awards,
19% 20%
1
As defined in our Proxy Statement for our 2016 Annual Meeting of Shareholders.
Cisco’s executive officers are compensated in a manner consistent with shareholder interests and sound
governance principles.
Shareholder Engagement and Alignment
● We engage with our shareholders on executive compensation matters on a regular basis and
incorporate shareholder feedback in structuring executive compensation.
● We have mandatory stock ownership guidelines for executive officers and non-employee directors.
● We focus on aligning pay with performance through the use of variable cash incentive awards and performance-
based restricted stock units, which comprised 75% of our named executive officer equity awards during
fiscal 2016.
● We align pay with company performance through the use of equity awards for executive officers that are based
on financial metrics that drive shareholder value and multi-year total shareholder return goals.
● We have a robust recoupment policy related to our cash awards, and our equity plans provide for forfeiture of
awards by executive officers if they participate in activities detrimental to Cisco or are terminated for misconduct.
● We prohibit hedging transactions, short sales or other speculative transactions by employees and directors, and
prohibit the pledging of securities in margin accounts or as collateral for loans by executive officers and directors.
● We prohibit repricing or repurchasing underwater equity awards.
Skills and Experience: Mr. Chambers led Skills and Experience: Ms. Bartz brings to Skills and Experience: Ms. Burns provides to
Cisco for more than 20 years. During his the Board of Directors leadership experience, the Board of Directors expertise in corporate
tenure as Chief Executive Officer, Cisco’s including service as the chief executive of finance, accounting, and strategy, including
annual revenue grew from $2.0 billion in two public technology companies. These experience gained as the chief financial officer
fiscal 1995 to $49.2 billion in fiscal 2015. roles have required technology industry of three public companies. Through her
Mr. Chambers brings to the Board of expertise combined with marketing, experience gained as chief executive officer of
Directors his thorough knowledge of Cisco’s operational and global management Mercer, she brings expertise in global and
business, strategy, technology, people, expertise. Ms. Bartz also has experience as a operational management, including a
customers, operations, competition, and public company outside director. background in organizational leadership and
financial position. In addition, he brings with human resources. Ms. Burns also has
him a global network of customer, industry, experience serving as a public company
Director Since: 2006 Skills and Experience: Ms. Chang brings to Director Since: 2007
the Board of Directors an engineering
Skills and Experience: Mr. Capellas brings background as well as leadership experience, Skills and Experience: Mr. Halla has
to the Board of Directors experience in including service as the chief executive and leadership experience as the chief executive
executive roles and a background of leading founder of a private technology company and officer of a global technology company. His
global organizations in the technology a former global division leader for a publicly- management and operational expertise is
industry. Through this experience, he has traded technology company. Through this accompanied by a semiconductor industry
experience, she has developed expertise background and technology acumen.
developed expertise in several valued areas
in several valued areas including go-to- (Retiring from the Board in December 2016.)
including strategic product development,
market strategy and product management.
business development, sales, marketing,
Ms. Chang also has experience as a public
and finance.
company outside director.
AU
Dr. John L. Hennessy N AQ Dr. Kristina M. Johnson N AQ
Roderick C. McGeary C
Independent Director
Independent Director Independent Director
Former Vice Chairman of
Director of the Knight- CEO, Cube Hydro
KPMG, LLP
Hennessy Scholars Partners, LLC
Program and former
President, Stanford
University
Skills and Experience: Dr. Hennessy brings Skills and Experience: Dr. Johnson brings Skills and Experience: Mr. McGeary
to the Board of Directors an engineering to the Board of Directors an engineering brings to the Board of Directors a
background as well as skill in the background as well as expertise in science, combination
development of information technology technology, business, education, and of executive experience in management and
businesses. In addition, he has leadership government. In addition, she has leadership technology consulting. He also has expertise
and management experience, both in an and management experience, both in an in leading talented teams, and skills in
academic context at Stanford University and academic context as provost and dean of finance, accounting, and auditing with
in a corporate context as a board member of nationally recognized academic institutions technology industry experience.
public and private technology companies. and in a corporate context as a board
member of public technology companies.
C
Charles H. Robbins Board Snapshot
Director
CEO, Cisco Board Governance Structure
Non - Independent
Directors 17%
AU AQ
Arun Sarin
Independent Director Leadership 12
Former CEO of
Vodafone Technology 11
Group Plc
Financial Experience 5
Global Business 10
C
KEY TO COMMITTEES
Society
Scaling positive inclusive social and economic
● Empower global problem solvers, people who
impact in countries around the world
innovate as technologists, think as entrepreneurs,
and act as social change agents by developing digital Human Rights
skills and catalyzing an innovative and (ethics, labor, data security/privacy, digital rights)
entrepreneurial ecosystem
Responsible sourcing and manufacturing
● Advance positive social and environmental change
through technology-based solutions and multi-
Building knowledge and the digital foundation
stakeholder partnerships
● Promote sustainable outcomes across our business
operations and supply chain and through our
transformative solutions, with the goal that economic
growth does not come at the expense of the
environment or communities
Planet
Advancing environmentally sustainable
Our CSR priorities of people, society, and planet are focused growth in a connected world
on those issues most relevant to our business and where we
believe we can make the greatest contribution. Energy and greenhouse gas reduction
People
We enable people to reach their full potential in a Beyond Cisco, we are nurturing the talents of problem solvers
digital economy. around the world by providing foundational digitization and
entrepreneurship skills to individuals of diverse backgrounds,
This starts with attracting and retaining the best talent for
preparing them to thrive in the digital economy. In fiscal 2016,
Cisco and transforming the employee experience so our
through our Cisco Networking Academy Program, we
people can flourish as global problem solvers in a way that
reached more than one million students in 170 countries.
is both responsible and ethical. By focusing on connecting
We also provide our students with career resources and
everything, innovating everywhere, and benefiting
connections to employers seeking IT talent, which we believe
everyone, our employees are making a meaningful
drives value for Cisco and our customers, partners, and
difference in communities worldwide. In fiscal 2016, over
communities worldwide. Our goal is to achieve a milestone of
35% of employees supported non-profit organizations
through their time, donations, and expertise, resulting in two million students a year within the next five years.
$12 million in donations and matched funds and more
than 187,000 hours volunteered. Our goal is to have 80%
employee engagement by 2020.
FY 2016 SUMMARY REPORT 13
Table of Contents
Society
Planet
For more information about our performance, see our CSR website
at http://csr.cisco.com.
Investor Relations
Our Fiscal 2016 Investor Engagement
Other 8%
$250
$200
$150
$100
$50
$0
July July July July July July
2011 2012 2013 2014 2015 2016
Shareholder Information
Executive Officers Resources
Investor Relations
Charles H. Robbins For more information about
Chief Executive Officer Cisco, to view the Annual
Report online, or to obtain
John T. Chambers other financial information
Executive Chairman without charge, contact:
Mark Chandler Investor Relations
Senior Vice President, Legal Cisco Systems,
Services, Inc. 170 West
General Counsel and Tasman Drive
Chief Compliance Officer San Jose, CA
95134-1706 1 408
Chris Dedicoat
227 CSCO (2726)
Executive Vice President
http://investor.cisco
Worldwide Sales and Field
.com
Operations
Cisco’s stock trades on the
Rebecca Jacoby
NASDAQ Global Select
Senior Vice President and
Chief of Market under the ticker
Operations symbol CSCO.
Transfer Agent and Registrar
Kelly A. Kramer
Executive Vice President and Computershare Investor
Chief Services P.O. Box 43078
Financial Officer Providence, RI 02940-3078
Website: www-
Karen Walker us.computershare.com/invest
Senior Vice President and or Toll-free: 1 800 254 5194
Chief International: 1 781 575 2879
Marketing Officer
Forward-Looking Statements
markets; the return on our
This Annual Report contains investments in certain
forward-looking statements priorities, key growth areas,
regarding future events and and in certain geographical
our future results that are locations, as well as
subject to the safe harbor maintaining leadership in
provisions created under the routing, switching, and
Securities Act of 1933 and services; the timing of
the Securities Exchange Act orders and manufacturing
of 1934, each as amended. and customer lead times;
These statements are based changes in customer order
on current expectations, patterns or customer mix;
estimates, forecasts, insufficient, excess, or
projections, and the beliefs obsolete inventory;
and assumptions of our variability of component
management. Words such as costs; variations in sales
“expects,” “anticipates,” channels, product
“targets,” “goals,” “projects,”
“intends,” “plans,” “believes,”
“momentum,” “seeks,”
“estimates,” “continues,”
“endeavors,” “strives,” “may,”
variations of such words, and
similar expressions are
intended to identify such
forward-looking statements.
In addition, any statements
that refer to our anticipated
growth, trends in our
business and other
characterizations of future
events or circumstances are
forward-looking statements.
Readers are cautioned that
these forward-looking
statements are only
predictions and may differ
materially from actual future
events or results due to
a variety of factors,
including business and
economic conditions and
growth trends in the
networking industry; our
customer markets and
various geographic
regions; global economic
conditions and
uncertainties in the
geopolitical environment;
overall information
technology spending; the
growth and evolution of the
Internet
and levels of capital
spending on Internet-
based systems; variations
in customer demand for
products and services,
including sales to the
service provider market
and other customer
costs, or mix of products sold; benefits anticipated from
our ability to successfully our
acquire businesses and investments in sales,
technologies and to engineering, service,
successfully integrate and marketing, and
operate these acquired manufacturing activities; our
businesses and technologies; ability to recruit and retain
our ability to achieve key personnel; our ability to
expected benefits of our manage financial risk and
partnerships; increased to manage expenses during
competition in our product economic downturns; risks
and service markets, related to the global nature of
including the data center our operations, including our
market; dependence on the operations in emerging
introduction and market markets; currency fluctuations
acceptance of new product and other international
offerings and standards; rapid factors; changes in provision
technological and market for income taxes, including
change; manufacturing and changes in tax laws and
sourcing risks; product regulations or adverse
defects and returns; litigation outcomes resulting from
involving patents, intellectual examinations of our income
property, antitrust, tax returns; potential volatility
shareholder, and other in operating results; and other
matters and governmental factors listed in Cisco’s most
investigations; our ability to recent report on Form 10-K
achieve the benefits of the contained in this Annual
announced restructuring and Report. Our results
possible changes in the size of operations for the year
and timing of the related ended July 30, 2016 are
charges; man-made not necessarily indicative
problems such as of our operating results
cyberattacks, for any future periods. We
data protection breaches, undertake no obligation to
computer viruses, or
terrorism; natural revise or update any
catastrophic events; a forward-looking
pandemic or epidemic; our statements for any
ability to achieve the reason.
Table of Contents
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in
the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned in this
document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any
other company. This document is Cisco public information.
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