Detailed Lesson Plan (DLP) Format

DLP No. Learning Area: Importance of Grade 12 Date and Time:

Marketing mix in a Business Plan Level:
Learning Competency/ies: 3.1 Describe the Marketing Mix (7Ps) in relation to the Code:
business opportunity vis-à-vis:
(Taken from the Curriculum Guide) CS_EP11/12E
3.1.1 Product; NTREP-0h-j-
3.1.2 Place; 10
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging; and
3.1.7 Positioning
Key Concepts / Understandings to be Recognize the importance of marketing mix in the
Developed development of marketing strategy

Domain 1. Objectives
Knowledg Identify and describe the marketing mix. Explain the right tool to use to strategize a
e market. Interpret the markets that produce market segments to have a simplified
market.
Skills Develop a customer service perspective and determine the essential market to set
worthiness of product or service.
Attitude Learn that Marketing mix is essential in having a business plan.

Values Accept the reality of having a knowledge about marketing will give a big impact in a
business.
2. Content Focuses on the purpose of combining of the marketing mix.
3. Learning Resources School provided books and internet resource.

4. Procedures

4.1 Introductory Activity ( 5_ minutes).

Have a brief recap about the focus of marketing mix.

4.2 Activity ( 5 minutes).
4.3 Analysis ( 5 minutes).
4.4 Abstraction ( 10 minutes).
4.5 Application ( 5 minutes).
4.6 Assessment ( 5 minutes).
Introducing the possibilities of collaboration of a marketing mix P’s. A
game called the price is right will be joined by the whole class. Oral
recitations.
Ask questions about what they notice about the game and what was
exposed.
What are the Marketing mix that shown in the game?
What is the effects of the game to the product introduced?
How can it be beneficial for the entrepreneur to have the product on the
game?
How can it be more empowered?
What will be the possible addition to the act that can boost the
commerce?
Use the strategy 3-2-1
Summarize or give a 3 opinions about what they learned, 2 ways
that they can apply or relate to the topic and 1 question they have
or they do not understand.
The presentation will be a big input on their creative video
presentation about the marketing mix. It will be a source of
reference for them to use.
Let them provide examples on how they can apply the topic in a business. Oral
recitations.

4.7 Assignment ( 5 minutes). Remind them about the deadline of the creative video presentation.

4.8 Concluding Activity ( 5 minutes).
Prepared by:
Name: Cesar Clinton A. Villaflor, Jr.
Position/Designation: Student Teacher
Mentor and checked by:
Make a Slogan or Tagline that could best fit their product or service in the
business.
School: Tabunoc National Highschool
Brendel B. Sacares – Entrepreneur teacher