EXECUTIVE

SUMMARY
1.0 Executive summary

D’NANAS FARM will be established on early year of 2019 to provide the supply of
pineapple for the area of northern part of Malaysia. The production of pineapple at the northern
part of Malaysia are still low so this will help improve the production of pineapple.

The establishment of this farm will be established at Kuala Ketil, Baling, Kedah. The
production of pineapple at here not only for people consume but also for the factory or
manufacturer that are interested in processing the pineapple to make a product such as
pineapple jam. The pineapple will be planted at area 1 hectare.

The starting capital are RM 70 000 that are required by me in order to start the business and
run the business.

1.1 Objective of business plan

1. To obtain personal loan which is RM 70 000 in order to start and run the business.
2. As a guideline for pineapple planting method.
1.3 Sketched layout
 BUSINESS
BACKGROUND
2.0 Background of business

Name Nor Hazwan Bin Mohamed

Address G4 no 3 lrg 48 tmn sri tanjung,08000 Sungai Petani, Kedah
Ic number 960919025747
Email hhazwan96@gmail.com
Contact no 019 5461107
Education Diploma in planting industry management

2.1 Account statement

Bank name Maybank

Bank address Sungai petani
Acc. type saving
Account number 123456789
2.3 Details of business ownership

Share holder / Business partner / Business owner

Name Ic number Position Percentage of share

Nor Hazwan Bin 960919025747 Project leader -

Mohamed

Capital / Equity

Business capital: RM 70, 000

PRODUCT
SERVICES
3.0 Product or Service

The varieties of pineapple that are being cultivated are Moris on a 1 hectare of land. Method
that being used are traditional method. Usually this varieties of pineapple can be harvested on
between 125-130 days.

The characteristic of this fruit are sweet and yellow in their colour. The fruit will be distributed
to the local seller and manufacturer and also other part of northern region in Malaysia. We also
will give a chance for visitor to get the fruit fresh from the farm.
MARKETING
STRATEGY
4.0 Target market

The businesses decide on specific target based on impractical and almost impossible for the
product that can satisfy the needs and wants for the customer. These target market are divided
into two aspects which are demography and geography.

Demography

 Age Suitable for all level of age

 Gender Suitable for male and female.
 Income Level of income is reasonable with our country economies.

Our product is suitable for all level of age which is suitable from young people to old people.In
spite of that, this product also very safety for the human because it does not contain any
preservatives, both male and female, they can get it, it is not limit to one gender only. For
income, the price that we put at our product is very reasonable with our country economy. The
price of the products not burden to our customers.

Geography
Our farm is located at Kuala Ketil, Baling Kedah it is near to Penang and Sungai Petani, Kedah
the most populated city in northern region of Malaysia. It will be easy for us to market our
product at that placesand can increase the demand of our pineaaple.
4.1 Market trend

Before this, usually this crop’s fruits will only come from the southern region like Johor and
Sarawak so the expenditure to bring the fruits into far area will include some extra money and
care also protection to avoid fruits being damage. From that, we decide on focusing the
production in our area and there will be less cost provided to obtain and consume this sweet
fruits.

4.2 Competitor

All types of business in this world we have their own of competitor. Although we are still new
in this business we will make sure that we can fight and get a better result from them. We also
will make sure that the pineapple that we produce will be the best pineapple that they ever have
in their lives.

Competitor
Strength Weakness
Have much varieties of fruit Lack quality of fruit
Have large number quantities of fruit Far away from the city
Being well established High in cost
Long term in the market

D’NANAS
Strength Weakness
Big size of fruit Still new in the industry
Sweet Lack quantity of fruit
Easy to get the product
4.3 Sales forecast

Season Quantity Sales forecast

(KG) (RM2.00/KG)

1 47,500 95,000

2 47,500 95,000

3 47,500 95,000

4 47,500 95,000

5 47,500 95,000

6 47,500 95,000

TOTAL 285,000 570,000

4.4 Marketing strategy

Prepare marketing strategies to enable the business to plan for its limited resources in order to
achieve stated marketing objectives. The key idea is to deliver customer satisfaction yet provide
business with a competitive advantage.

4.4.1 Product strategy

Use SWOT analysis to determine our strength weakness opportunity and threat.

Consistency in production of pineapple

Strength Offer good quality pineapple at affordable price.
Full of nourishment, juicy and fresh pineapple

Lack of experience
Weakness New to customer
Lack varieties of pineapple

High potential market since not so many

Opportunity cultivation of pineapple at this area

There are some local farmer that supply the

Threat pineaaple.
4.4.2 Price strategy

The price that being offer by us are only RM 1.20 /KG it is quiet cheap compare to the other
price offer by the other pineapple farmer

4.4.3 Place strategy

Our farm are located at Kuala Ketil Baling Kedah. This location are one of the development
area that growing really fast at Kedah and it also located near other major town of Kedah such
as Sungai Petani and Kulim and it is also near to other state of Malaysia such as Penang and
Perak.

4.4.4 Promotion strategy

Since we are new to the market, we have to put more strengths in promoting our product to
ensure that the market knew about our existing and they will be our potential buyer in the
future. In order to achieve this we will make sure that we will use promotion such social
media like Facebook and Instagram to promote our product. We will also market our product
at nearest Pasar Tani to make sure people know about existing of ours.
4.5 Marketing expenditure

Topic Fixed Assets Expense 1st Year Expense Other Expense

Fixed assets
- Lorry (1 unit) RM 30 000
Expenditure
- Advertisement and RM 300
Promotion
- Fuel RM 900
Other Expense
- Maintenance
RM 1000
RM 30,000 RM 1200 RM 1000
TOTAL RM 32200
OPERATIONAL
PLAN
5.1 Operation process
Land clearing and preparation
Planting the pineapple tendril
Weed control
Fertilizer application
Hormone application
Harvesting
o Cleared any other unwanted thing at
the cultivated area.
o Use glifosat to control the growth of
weed.
o Plow the land using plates and
horrow.
o Tendril need to be dip in malathion
at mixture 80/ml 18 liter of water.
o Planting distance are 90cm between
the two lines, 60 cm between the
lines and 30cm in the lines.
o Store not more than 4 weeks.
o Gesapax – 200 ml/ 18L water
o Hyvar – 70g/18L water
o NPK fertilizer 15:15:15
o Mixed fertilizer 12:12:17:2
o Asetic pils acid naftalena
o 125-130 days
5.2 Operation hours

Working days Sunday – Saturday exception for worker

that rest on that day. One worker get 1 days
of break.
Working hours 8.00 a.m – 5.00 p.m
Rest time 12.00p.m- 2.00 p.m

5.3 Machines & Operating Equipment

NO DETAILS QUANTITY PRICE(RM)

1 Knapsack sprayer
2 Wheelbarrow
3 Machete
4 Water pump
Total
2 250
2 250
3 50
1 4000
4550
5.5 Raw material

1 hactare

No Item Quantity Cost(RM)/unit Total cost(RM)

1 Tendril 47,500 0.50 2375.00
2 Herbicide 6L 25.00 150.00
3 Fertilizer 45bag 60.00 2700.00
4 Hormone 5L 30.00 150.00
Total 5375

5.6 Qperating worker

Number Position Salary Job description

of worker including
kwsp/socso
3 Farm RM 1050.00 Perform tasks according to
worker X3 instructions from superior parties
= RM such as fertilizing, poisoning,
3150.00 trimming and others.

5.7 Operating expenditure

Bil Type of Work Quantity Total Price (RM)

1 Area cleaning (contract)/Land 1 ha RM 9500.00
preparation

3 Drainage / farm road 1 ha RM 1000.00

4 Prepare the fence 1 ha RM 500.00
5 Irrigation system 1 ha RM 2700.00
TOTAL RM 13 700.00
Operating expenditure

Topic Fixed Assets Expense 1st Year Expense Other Expense

Fixed assets
- Land 1 hectare RM 100,000
- Vehicle
Motorcycle- 2 unit RM 2000
- Machine & Equipment RM 4550
Expenditure
- Fuel RM 500
- Fertilizer RM 2700
Other Expense
- Maintenance RM 2000
RM 165,500 RM 3200 RM 2000
TOTAL RM 170,700
ADMINISTRATIVE
PLAN
6.1 Personal planning

Organizational workforce

Position Number of Employees

Manager / Marketing 1
Finance / Operation Officer 1
Clerk 1

6.2 Description of Assignments and Responsibilities

Manager/marketing Responsible for planning and aligning all aspects project

implementation activities. Design and plan new strategies to
enhance the company's image.
Design and implement marketing strategies by choosing the
best alternatives to attract customers. Ensure the delivery
and ordering of the product goes smoothly.
Finance/ Operating Manage all forms of financial in business and analyze to
Officer
minimize costs and maximize profits. Ensuring the flow of
money in and out is in line with the benefits to be achieved.
Ensure that production activities are smooth according to
the standards as required in the plan. Responsible for
ensuring that every employee is under the purview of their
duties to meet their customers' needs

Clerk Responsible for administrative job in the office.

6.3 Organization chart

Manager

High officer

Clerk
 6.4 Salary

Position Salary Allowance(RM) Total (RM)

EPF/SOCSO(RM)
Manager 2000 300 2300
High officer 1600 200 1800
Clerk 1200 100 1300
TOTAL 5400

Administrative expenditure
Topic Fixed Assets Expense for 1 Other Expense
Expense Month
Fixed assets
- Maintenance Store / RM 5500.00
Building
Expenditure
- Salary RM 5400.00
- Utilities (water / electricity) RM 200.00

Other Expense
- Maintenance RM 900.00
RM 5500.00 RM 5600.00 RM 900.00
TOTAL RM 12 000.00
FINANCIAL PLAN
7.1 Project implementation cost
Information Price (RM)
Investment in fixed assets
- Land 100,000.00
- Building 5500.00
- Machines and equipment 4550.00
- Vehicle (Lorry & 2 motorcycle) 32,000.00
Round Capital allocation
- Marketing 2800
- Operating 2500
- Administrative 1100
Other expenditure
Project Implementation Cost RM 148450.00

Operation cost for 1 season

Bil Operation cost Price (RM)
1 Utilities (Water / electricity) 200
2 Pesticide / Herbicide 300
3 Fertilizer 2700
4 Worker salary 3150
5 Fuel vehicle 500
6 Maintenance 2000
TOTAL RM 8850
Statement of Cash Flow Statements

Profit and Loss Statements for 1 year (2 seasons)

Information RM RM

Sales 190,000
Marketing expenditure
1) Advertisement and Promotion 600
2) Fuel 1800
3) Maintenance 2000
185,600
Administrative expenditure
1) Salary worker 64000
2) Utilities (Water / Electricity) 2400
3) Maintenance 900

Operating expenditure 118,300

1) Raw Material 10750
2) Fuel 500
3) Maintenance 2000

Financial expenditure 105050

1) Loan interest 0
2) Depreciation 400

45,000
Total Expenditure 85,350
Net Profit (2 season) 104,650

For 1 season
52,325
8.0 Conclusion

I am so grateful to ALLAH because I can completed this business plan. From here we
can conclude that

We have set our target based on the objectives and also the purpose to do this business with
taking consideration from all perspectives toward this project and we hope we can reach the
target.

Competent administration is more than the priority of the welfare of workers who can attract
them to work more diligently and persistently in addition to productivity of production will
increase.

We need to make sure that the quality of the product are really important in order to make
sure that our product are safe to be consume by people.
Appendix

Pineapple fruit

Pineapple fields
Pineapple tree

Pineapple tendrils