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  • Consumer Buying Behavior: Groups and Topics

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    psmess2000
    50 vizualizări5 pagini
    The document outlines 11 groups and their topics related to analyzing consumer buying behavior. Group topics include: the impact of advertising, word of mouth publicity, changing consumer perceptions, social media influence, situational analysis of market data, the role of quality and availability, customer service enhancing business, understanding non-performing products, the role of branding, household air conditioner strategies, and buying behavior traits in the jewelry industry. The groups will have 20 minutes to present up to 10 slides on their assigned topic and will be judged on presentation skills, content, and other parameters.

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    Consumer Buying Behavior

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    The document outlines 11 groups and their topics related to analyzing consumer buying behavior. Group topics include: the impact of advertising, word of mouth publicity, changing consumer perceptions, social media influence, situational analysis of market data, the role of quality and availability, customer service enhancing business, understanding non-performing products, the role of branding, household air conditioner strategies, and buying behavior traits in the jewelry industry. The groups will have 20 minutes to present up to 10 slides on their assigned topic and will be judged on presentation skills, content, and other parameters.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    50 vizualizări5 pagini

    Consumer Buying Behavior: Groups and Topics

    Încărcat de

    psmess2000
    The document outlines 11 groups and their topics related to analyzing consumer buying behavior. Group topics include: the impact of advertising, word of mouth publicity, changing consumer perceptions, social media influence, situational analysis of market data, the role of quality and availability, customer service enhancing business, understanding non-performing products, the role of branding, household air conditioner strategies, and buying behavior traits in the jewelry industry. The groups will have 20 minutes to present up to 10 slides on their assigned topic and will be judged on presentation skills, content, and other parameters.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 5

    CONSUMER BUYING BEHAVIOR

    Groups and Topics

    Group Name Topic


    Jinit
    Jatin
    1  
    Mitesh
       
      Poonam Impact of Advertising on the behavior pattern for any FMCG product
      Aruna  
       
      Lalit  
      Hilone  

    Group Name Topic


    Manish B.
    Manu
     
    2 Jatilesh  
       
    Ankit P.
      How does word of mouth publicity change the attitude for buying product
      Parish B. which has high involvement risk?
       
    Payal M.
       
      Karan R.  

    Group Name Topic


    Tejas
    Harsh  
    3  
      Alap  
      Prashant How will you change the perception of the end user for not buying a product of
      Nikunj D. his choice, which has even though low involvement risk?
       
      Raja R.  
      Sagar Parekh  

    Group Name Topic


    Sherwin
    Supriya  
    4 Rishi  
       
      Jiggar Impact of social network/peer pressure for buying a product into automobile
      Prachi sector(4 wheeler)
       
      Madhusudhan  
      Ashutosh  
    Group Name Topic
    Viral
    Vishal
     
    Pratik S.  
    5  
      Nikhil How will you do situational analysis on the available market data through a
      research agency to understand the performance of a brand in Oil Industry?
    Khyati
      (edible oil)
      Mitali  
       
      Sukriti  

    Group Name Topic


    Aditya Joshi
    Alok Bhogle
     
    6 Darshana Dave  
       
    Dimple
      How does quality & availability change the perception for a product into the food
      Ishan segment?
       
    Archana K.
       
      Danish R.  

    Group Name Topic


    7 Aditya Patil  
    Bosky Shah
    Gayatri P.  
       
      Foram G. How does services (Banking) for customer services enhance the role of
      Aditya Pendharkar Relationship Manager for acquiring more business from the competitor?
       
      Jaynish Shah  
    Group Name Topic
    Pooja K.
    Mandeep Mago
     
    8 Manish Thakur  
       
      Mohaneesh D. How would you undergo a research programme by understanding consumer
      Pranali C. behavior dynamics for a product which is non performing in the market?
       
    Prasad Shetty
       
      Nitika Sharma  

    Group Name Topic


    Trupti G.
    Rakesh Khatri  
    9  
      Tanvi Bhatt  
      To conduct a research by collecting statistics through Group Discussion for HNI
      Vinay Joshi people to understand the role of branding in cosmetic segment.
      Rishabh Jiwani  
       
      Suyog Nabar  

    Group Name Topic

    Pratik Jain
    10 What kind of strategy you will adopt to buy an A/C for household purpose.
      Rutik Shah  
       
      Shrenik Gandhi  
    Utsav Sonpal

    Sagar Bhandari

    Vikas Bohra

    Group Name Topic

    Priyam Modi

    Binal
    11
      Ankit Sangvi Buying behavior traits in jewellery industry : -
      i. Actual jewellery as a product
      Sakshi Malhotra ii. Consumables used in manufacturing them.

    Marks: 50

    Date: 22nd Sept. 2010

    Instructions:

    1. Maximum 10 slides (not more or else marks will be deducted per extra slide)
    2. 20 mins Max.
    3. Be in formals. No casuals or semi-formals allowed.
    4. NO HARD COPY
    5. FINAL PPT TO BE MAILED TO THE RESPECTIVE S.R. ONE DAY BEFORE THE DATE OF
    PRESENTATION i.e. 21st Sept.2010

    Parameters for judgment:

    1. Body language
    2. Eye contact
    3. Presentation skills
    4. Content

    FRAMEWORK:

    1. Industrial feasibility
    2. Inputs on SWOT analysis
    3. Top 3 competitors analysis
    4. Highlight the Scope, the Objective, and Methodology. Perform GAP analysis.
    5. Understand the concerns
    6. Recommendations
    7. Conclusion (Remark: Positive, Negative, Neutral)

    (The framework may not be applicable to each project. So choose the one which suits your topic)

    For any further queries contact

    Parish B. (9821330033)

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