Paragraph # Main Point of Paragraph
Argument
1 Peter Luger Steak House
located in New York, La
Stalla in Newtown, and
Applebees in Newtown, each
tailor their dinner menus
towards a specific audience
and have certain details that
are specific to each.
2 Peter Luger’s menu is very
simple and clean.
3 Unlike Peter Luger’s
menu La Stalla was more
elaborate and expansive.
4 Applebee’s is also a
family restaurant, and their
menu seems to reflect this.
How/Why It Supports My
My first paragraph which is
my intro paragraph introduces
my audience to the topic. It
also contains my thesis which
is the main argument of my
essay.
My first point is that the look
of the menu plays a role in
who the audience is. In this
Paragraph I am talking about
the look of the menus
specifically in this paragraph
I am talking about the look of
Peter Luger’s menu.
This paragraph is a
continuation of my first point
about the looks of menus. In
this specific paragraph I am
analyzing the look of La
Stalla’s menu.
In this paragraph I am
wrapping up my first point
about the look of menus and I
am specifically analyzing
Applebees menu.
5 How each restaurant In this paragraph I introduce
my second point that the
designs their menu, and what design of the menu, as well as
the little details like including
the prices of their food help to or not including the price on
meals contributes to what
show who their intended audience they are trying to
reach. In this paragraph I am
audience is. Peter Luger’s specifically analyzing Peter
Luger’s menu design.
menu list is informative and

just states the cuts of meat

that they are serving on that

particular day of the week.

6 At La Stalla the menu In this paragraph I am

continuing to talk about the
both lists the name of the item second point I make in the
essay. In this paragraph I am
and then lists the price of the specifically talking about the
design of the La Stalla menu.
dish, which seems to be

above average.

7 Applebees located in In this paragraph I am

Newtown PA, is best known
for their fattening dishes
half-priced appetizers that are
wrapping up my second point
about the prices and design of
the menus. Here I am
specifically analyzing the
design and prices of
Applebee's menu.

offered late at night on the

weekends when people have

the munchies.
8 The accessibility of each
restaurants menu also plays a
key part in reaching an
audience. Peter Luger’s
dinner menu can be found
both online and at the
restaurant.
9 In this paragraph I am
La Stalla’s menu can
also be found both at the
restaurant and online.
10 Applebees has an
expansive menu that can be
found both in the restaurant
and online.
11 Each menu has their
own limits to them that may
hinder the audience from
making the correct decision.
A constraint of Peter Luger’s
In this paragraph I am
introducing my third point of
the essay that the accessibility
of the menu plays a role in
the audience that they are
trying to reach. In this
paragraph I am specifically
analyzing the accessibility of
Peter Luger’s menu.
continuing to analyze my
second third point that I make
in my essay. Here I am
talking about the accessibility
of La Stalla’s menu.
In this paragraph I am
wrapping up my third point I
make in my essay. In this
paragraph I am specifically
analyzing the accessibility of
Applebee’s menu.
In this paragraph I introduce
the idea of constraints. In this
paragraph I specifically talk
about the constraints of Peter
Luger’s menu.
 menu is that they do not list

the prices of their food.

12 A major constraint of Here I am continuing to talk

about the restraints of each
the La Stalla menu is that menu. In this paragraph I am
specifically talking about the
unlike Peter Luger’s menu the constraints of La Stalla’s
menu.
menu requires more

explanation.

13 Affordances are ways Here I introduce affordances,

that the specific menu
exceeds that of other menus
in their genre. Applebees
holds one key affordance
as well as continuing to talk
about the constraints of each
menu. In this paragraph I am
specifically talking about the
affordances and the
constraints of the Applebee’s
menu.

which is the cheap prices of

food can not only be found on

the restaurant menu, but also

the online menu. A constraint

of the menu is that the menu

is so big that it can be

confusing for the person to

navigate and decide what they

want to eat,
14 Peter Luger Steak
House located in New York,
La Stalla in Newtown, and
Applebee’s each tailor their
dinner menus towards a
This paragraph is my
conclusion. I bring together
all of the points and claims
that I made in the previous
paragraphs. I also restate my
thesis that I had in my intro.
Lastly, I end with a few
concluding thoughts that I
have on the topic, and genres.

specific audience and have

certain details that are

specific to each. Each menu

appeals to drastically different

audiences that have different

tastes and expectations when

eating dinner at a restaurant.