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5 million children in the U.S suffer from some type of mental illness, mental illness such
as anxiety, ADHD, disruptive behavior disorders, learning and communication disorders. These
mental illnesses can affect their learning and their relationship with their peers and teachers. The
issue of mental health in kids is being addressed through two genres that support the awareness
of mental illness in young children. In the book, An Introduction to Child and Adolescent Mental
Health (Maddie Burton, Erica Pavord and Briony Williams, 2014) the authors educate their
audience about the mental illness that children suffer from. The second genre is a YouTube
video, SchoolLink: Caring for the mental health needs of children and young people posted by
HNEkidshealth (2015). This video is a personal anecdote that tells the audience how leaving
mental illness untreated can affect young children. These genres and their claims will be
The first genre, An Introduction to Child and Adolescent Mental Health (2014) is a book
intended for people working with children, young people and people studying fields related to
school psychology. The purpose of this genre was to inform the audience about mental health
illness in children and young people. The second genre, SchoolLink: Caring for the mental
health needs of children and young people (2015) is a YouTube video intended for parents,
teachers, and school counsellors. The purpose of this genre was to raise awareness for mental
health in children because of the ways that the illness can affect their life both in school and out
of school.
The discourse community of the book can be from educators, school psychologist, and
social workers. The audience already knows that mental health issues exist within children, ;
CARING FOR THE MENTAL HEALTH OF CHILDREN 3
however, they want to educate themselves more about them and how it can affect children
personally.
The intended audience of the video, SchoolLink: Caring for the mental health needs of
children and young people is anyone interested in the needs of mental health in kids. Discourse
communities can be parents that have kids dealing with mental illness, educators, and
counsellors. The audience already knows that students suffer of mental illness, mental illness that
can affect their behavior and disturb their learning in school. The audience wants to know how
The purpose of educating people of mental health in children and paying awareness to it
remains the same in both genres. However, genre one is more educational and genre two is more
Both genres differ in the amount of time required to cover the information and the time
that the audience should spend with each genre. The first genre is presented through a book, a
book which contains a lot of information and cannot be skimmed through quickly. The audience
in the first genre needs to be interested in the topic in order to be able to analyze and read the
book. Also, the time spent on the first genre depends on how much the audience wants to analyze
the information given to them. The second genre is a YouTube video that lasts a total of 2
minutes and 29 seconds. The video being brief helps because it maintains the audience attention.
Rhetorical Issues
Both genres exhibit rhetorical appeals; the way they are shown and represented differ in
Ethos
Introduction to Child and Adolescent Mental Health (2014), establishes credibility with the
audience due to the fact that the authors provide an About the Authors page. In this page, we
learn that all three authors have a career in mental health. Maddie Burton is a registered Mental
Health nurse. Erica Pavord has worked as a counsellor for children, young people and families.
Briony Williams is an Occupational Therapist and worked in many mental health settings
including substance misuse. The second genre, SchoolLink: Caring for the mental health needs
of children and young people posted by HNEkidshealth (2015) attempts to establish its
credibility by in the bio providing an email link that corresponds to the government local health
district.
Pathos
creating an emotional response. The book is not evoking an emotion, since it is taking an
educational approach. The emotion the video is attempting to evoke is empathy. An emotion
where the audience wants to get kids the help they need in order for them to be able to perform
better in school. The video is all about how a kid is suffering of learning and communication
disorder. This affects the kid in many ways, some of those ways being difficulty making friends,
and difficulty paying attention in class. This personal anecdote, creates empathy, to where the
audience should not yell at the kid, and call them names such as “troublemakers” instead the
audience should talk to the kid and see if maybe he needs to go see a counsellor or a
psychologist.
CARING FOR THE MENTAL HEALTH OF CHILDREN 5
Logos
video SchoolLink: Caring for the mental health needs of children and young people posted by
HNEkidshealth (2015) there is no evidence used to support claims, however what the video uses
to help support the information presented is a personal anecdote and a call of action at the end of
the video.
In the book, An Introduction to Child and Adolescent Mental Health (2014), The type of
evidence that is used to support claim is other sources that the authors have referenced in text
and provided full citation at the end of each chapter. The evidence is valid, most of the evidence
In the book An Introduction to Child and Adolescent Mental Health (2014) the
information is organized to convey it message by telling the audience at the beginning of the
chapter what they will be informed about. Followed by a thesis sentence that helps as a transition
to the main focus of the following paragraph. There are no limitations placed on the information
because of the genre. The genre has a lot of freedom to express what it needs to because it is for
educational purposes. At some point it even tells us the counterargument. For example, many
people think that mental health issues do not exist in little kids. They acknowledge this, but then
informed their audience on why mental health issues do exist in young children. The structure
facilitates its purpose because the organization of the book and the information given makes it
easier for the audience to follow and connect all the topics together. The language is very formal,
it is in third person. A lot of specialized vocabulary is not used. It is just mental health and
CARING FOR THE MENTAL HEALTH OF CHILDREN 6
science words. However, a lot of abbreviations are used after a mental illness has been
introduced into the book for example ADHD. Other language features that one can notice is that
there’s a lot of list (visuals). The font and type are normal like any other book.
In the second genre, SchoolLink: Caring for the mental health needs of children and
young people posted by HNEkidshealth (2015) the information is organized in a story mode to
convey its message. The only limitations this genre has is a time limitation. I believe the video
does not have all the freedom to express what it needs to express due to language and content
restriction since it is posted on YouTube. The structure facilitates its purpose by making it easier
for the audience to relate to the problem at hand, since they used a personal anecdote. The
language is pretty informal: it’s as if you were just listening to a person tell a story about their
familiarized with the mental health field or education field will be able to fully understand the
purpose of the video. Other language features were, that important messages are in a cursive like
font and in a color that pops from the background. Overall the video has a lot of color and it is
animated.
Conclusion
Overall, both genres discussed the main topic in a satisfactory way. The first genre was
more educational than the second genre, but the second genre allowed for an easier
understanding due to the personal anecdote. Each genre interpreted the same information but in a
different way. Both genres raise awareness to pay attention to the mental health of young
children since they do exist, and it does affect their academic excellence and their everyday life.
CARING FOR THE MENTAL HEALTH OF CHILDREN 7
References
M. Burton, E. Pavord, & B. Williams (2014). An introduction to child and adolescent mental
health Los Angeles: SAGE.
HNEkidshealth. (2016, October 25). School-Link: Caring for the mental health needs of children