Documente Academic
Documente Profesional
Documente Cultură
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 116.767 40.940 .430 .668
Web Reviews .007 .000 .052 .576 .029
Review Accuracy .002 .001 .333 .979 .000
Blog Characteristics .011 .003 .205 .686 .006
Consumer Behavior .0009 .0005 .507 1.607 .112
Purchase Intentions .052 .002 .446 .757 .063
a. Dependent Variable: Purchase Intentions