Finding Analysis of Market Research

The Age Group of Water Bottle Users

12

10

8
Number of Respondent

6
11

2 4
3
2

0
10 ─ 20 20 ─ 30 30 ─ 40 40 ─ 50
Age

Bar Chart 1

Bar Chart 1 represents the number of users who commonly uses a water bottle
frequently among age of 10 until 50. As you can see from the Bar Chart 1 that the
frequent users of a water bottle are in the 20 to 30 age group. Because the age group
of 20 until 30 most of them collage students and working people. So, In daily life they
need to drink more water for their good health. That the reason at age group of 20
until 30 the numbers of respondent was increased compared to other age group. Bar
Chart 1 also shows the lowest users of water bottle which is the age group of 10 to 20.
Due to at age group of 10 until 20 most of them kids and students. Therefore, they all
prefer using the normal water bottle for easy to bring to school. Besides that, it can be
seen the number of respondent few different only at age group of 40 until 50
compared to at age group of 30 until 40 which is the age group of 40 until 50 the
number of respondent was three people only but the at age group of 30 until 40 the
number of respondent was four person. There are the number of respondent different
one person only. Data which shows the majority of respondent can be conclude that
the teenagers of 20 to 30 age group are prefer using water bottle more than other age
group.

The Gender of water bottle users

Male Female

50% 50%

Pie chart 1

The pie chart above shows the gender of water bottle users in the Thermose water
bottle result of a survey. There are two types of gender which is the Male and Female
commonly using the water bottle. From the information shown in this pie chart the
Blue area indicate for male gender was using water bottle and Orange area indicate
for female gender was using water bottle. Besides that, from the pie chart it is clear
that 50 percentage of male gender was number of respondent and 50 percentage of
female gender was number of respondent. It show the both gender number of
respondent it was same. In conclusion, based on the gender of respondents, they are
prefer the quality of the goods purchased. It is also one of the factors that make them
to bought the water bottle.That the reason both gender equal number of respondent
was using the water bottles.

The Marital Status of water bottle users

Married 10
Marital status

Single 10

0 2 4 6 8 10 12
Number of Respondent

Single Married

Bar chart 2

The Bar chart 2 above shows the marital status of water bottle users how many
respondent who have marital status consists of single and married. In this Bar chart 2
illustrate the single and married both married status was similar number of respondent
using the water bottle. Which mean the number of respondent was 10. Overall, it can
be seen from the chart that the single and married both marital status was equal
number of respondent because they are both prefer to using the water bottle for drink
in their daily life when working place, schools, house and other place. So there are no
comparison between single and married both are equal respondent using the water
bottle.

CONCLUSION

While concluding all the discussion, we would like to tell proudly that our product
Thermose Water bottle is best unique Thermose water bottles compared to other
normal water bottles. Because the based on normal water bottle product market of
Thermose water bottle products on different aspects of the markets, outlets,
distribution and consumers. Our Thermose water bottles brands are world class in
quality. Moreover,our product critical challenge for other same market company.
Besides that, the survey was conducted in various area of Shah Alam city with great
enthusiasm. According to the consumer perception survey data collection it is found
that the Thermose water bottle is stronger competitor and majority people are satisfied
with the quality of product. So, we targeting to sell the Thermose water bottle through
the online marketplace such as FB Ads, Lazada, Shoppe and also are available in
various part of Shah Alam. This is based on our research conducted in this area and
shows the buyers here is high. Lastly,we would continue to improve our product
through innovation and customer satisfaction.