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Topics Outline
Location and Layout Decisions Location decisions
The strategic importance of location decisions
Factors that affect location decisions
Methods of evaluating location alternatives
PRODUMA-TO001
School of Management and IT Service location strategies
DLSP-College of St. Benilde Layout decisions
The strategic importance of layout decisions
Types of layout
Office layout
Retail layout
Warehousing and storage layout
Fixed position layout
Process-oriented layout
Ramon H. Enriquez RME, MIE&M
Management Consultant/ Prof. Lecturer
Work cells
Member, Asso. for Supply Chain and Repetitive and process focused layout.
Operations Management (APICS)
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Topics Outline
Location and Costs
Location decisions
The strategic importance of location decisions
Factors that affect location decisions Location decisions based on low
Methods of evaluating location alternatives cost require careful consideration
Service location strategies
Layout decisions Once in place, location-related
The strategic importance of layoutdecisions costs are fixed in place and
Types of layout difficult to reduce
Office layout
Retail layout Determining optimal facility
Warehousing and storage layout
location is a good investment
Fixed position layout
Process-oriented layout
Work cells
Repetitive and process focused layout.
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1 - 21 Table 8.3 1 - 23
1 - 22 Table 8.3 1 - 24
Table 8.4
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Annual cost
–
1. Determine fixed and variable costs for $110,000 –
–
each location –
$80,000 –
2. Plot the cost for each location $60,000 –
–
–
3. Select location with lowest total cost for –
Akron Chicago
expected production volume $30,000 – lowest
Bowling Green
lowest cost
lowest
– cost cost
$10,000 –
| | | | | | |
–
0 500 1,000 1,500 2,000 2,500 3,000
Figure 8.2
Volume
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Transportation Model
Center-of-Gravity Method of Linear Programming technique
North-South
Worldwide Distribution
Center-of-Gravity Method of Cars and Parts
North-South
New York (130, 130)
Chicago (30, 120)
120 –
Pittsburgh (90, 110)
90 – + Center of gravity (66.7, 93.3)
60 –
30 –
Atlanta (60, 40)
–
| | | | | |
East-West
30 60 90 120 150
Arbitrary
origin
Figure 8.3 Figure 8.4
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Location Strategies
The Call Center Industry
Service/Retail/Professional Location Goods-Producing Location
Revenue Focus Cost Focus
Volume/revenue Tangible costs Requires neither face-to-face
Drawing area; purchasing power
Competition; advertising/pricing
Transportation cost of raw material
Shipment cost of finished goods
contact nor movement of materials
Energy and utility cost; labor; raw
Physical quality material; taxes, and so on Has very broad location options
Parking/access; security/lighting;
appearance/image Intangible and future costs
Attitude toward union
Traditional variables are no longer
Cost determinants Quality of life relevant
Rent Education expenditures by state
Management caliber Quality of state and local
government
Cost and availability of labor may
Operations policies (hours, wage
rates) drive location decisions
Table 8.6
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Topics Outline
How Hotel Chains Select Sites
Location decisions
Location is a strategically important The strategic importance of location decisions
decision in the hospitality industry Factors that affect location decisions
Methods of evaluating location alternatives
La Quinta started with 35 independent Service location strategies
variables and worked to refine a
Layout decisions
regression model to predict profitability
The strategic importance of layoutdecisions
The final model had only four variables Types of layout
Office layout
Price of the inn r2= .51
Retail layout
Median income levels 51% of the Warehousing and storage layout
profitability is Fixed position layout
State population per inn predicted by Process-oriented layout
Location of nearby colleges just these four Work cells
variables! Repetitive and process focused layout.
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Topics Outline
Innovations at McDonald’s
Location decisions
Indoor seating (1950s) The strategic importance of location decisions
Factors that affect location decisions
Drive-through window (1970s) Methods of evaluating location alternatives
Topics Outline
Strategic Importance of Layout Location decisions
Decisions The strategic importance of location decisions
Factors that affect location decisions
Methods of evaluating location alternatives
Service location strategies
The objective of layout strategy
Layout decisions
is to develop an effective and
The strategic importance of layout decisions
efficient layout that will meet the Types of layout
firm’s competitive requirements Office layout
Retail layout
Warehousing and storage layout
Fixed position layout
Process-oriented layout
Work cells
Repetitive and process focused layout.
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Topics Outline
Relationship Chart
Location decisions
The strategic importance of location decisions
Factors that affect location decisions
Methods of evaluating location alternatives
Service location strategies
Layout decisions
The strategic importance of layout decisions
Types of layout
Office layout
Retail layout
Warehousing and storage layout
Fixed position layout
Process-oriented layout
Work cells
Figure 9.1
Repetitive and process focused layout.
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Topics Outline
Office Layout
Location decisions
Positions workers, their equipment, and
spaces/offices to provide for movement of The strategic importance of location decisions
information Factors that affect location decisions
Methods of evaluating location alternatives
1. Grouping of workers, their equipment, and
Service location strategies
spaces to provide comfort, safety, and
movement of information Layout decisions
The strategic importance of layout decisions
2. Movement of
information is main Types of layout
Office layout
distinction
Retail layout
3. Typically in state of Warehousing and storage layout
flux due to frequent Fixed position layout
technological Process-oriented layout
changes Work cells
Repetitive and process focused layout.
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Office
Conveyor
Shipping and receiving docks
Staging
Office
Shipping and receiving docks
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Topics Outline
Cross-Docking
Location decisions
Materials are moved directly from The strategic importance of location decisions
receiving to shipping and are not placed Factors that affect location decisions
in storage in the warehouse Methods of evaluating location alternatives
Service location strategies
Requires tight
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Topics Outline
Process-Oriented Layout
Location decisions
The strategic importance of location decisions
Patient A - broken leg
Factors that affect location decisions ER
Methods of evaluating location alternatives triage Emergency room admissions
room
Service location strategies Patient B - erratic heart
Surgery pacemaker
Layout decisions
The strategic importance of layout decisions Laboratories
Types of layout
Office layout
Retail layout
Warehousing and storage layout
Radiology ER Beds Pharmacy Billing/exit
Fixed position layout
Process-oriented layout
Work cells Figure 9.3
Repetitive and process focused layout.
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0
Distance loads (or people) move Shipping (5)
Figure 9.4
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Topics Outline
Advantages of Work Cells
Location decisions
The strategic importance of location decisions
1. Reduced work-in-process inventory
Factors that affect location decisions 2. Less floor space required
Methods of evaluating location alternatives
Service location strategies
3. Reduced raw material and finished
goods inventory
Layout decisions
The strategic importance of layout decisions 4. Reduced direct labor
Types of layout 5. Heightened sense of employee
Office layout participation
Retail layout
Warehousing and storage layout 6. Increased use of equipment and
Fixed position layout machinery
Process-oriented layout
Work cells 7. Reduced investment in machinery and
Repetitive and process focused layout. equipment
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Topics Outline
Improving Layouts Using Work Location decisions
Cells The strategic importance of location decisions
Factors that affect location decisions
Methods of evaluating location alternatives
Service location strategies
Layout decisions
The strategic importance of layout decisions
Types of layout
Current layout - workers
in small closed areas. Office layout
Retail layout
Improved layout - cross-trained Warehousing and storage layout
workers can assist each other.
Fixed position layout
May be able to add a third worker
as additional output is needed. Process-oriented layout
Work cells
Figure 9.10 (a) Repetitive and process focused layout.
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End of Presentation
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