HCD

Code for
Australia

Jo Szczepanska
@szczpanks
Thick

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 IN THE NEXT 30
MINUTES

One intro
1 technique
1 Q+A

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 PART ONE

One intro

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 Not just walls
and Post-its

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 DEFINITION OF
HUMAN CENTERED
DESIGN

Is a process that starts with the

people you're designing for and
ends with new solutions that are
tailor made to suit their needs.

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 Show me
how you do
People

your job

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 Show me
what tools
you use

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 Show me
what a good
day is like

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 Show me
where you
hang out
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 WHERE DID
IT COME FROM?

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 HOW DOES IT
TIE INTO DESIGN
THINKING?

Human centered
design
Is the human part of
design thinking, it’s the
processes involved in
discovering needs and
behaviours

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 WHAT CAN
IT DO? BROAD SCOPE System
Problem definition, framing, intent,
service mapping, system mapping

Service
Blueprinting, touchpoints, user
journeys, digital media outputs,
stakeholder pathways

Objects
Interaction design, human computer
interaction, user experience,
anthropological design, user testing

Artefacts
Graphic design, web and new media,
information design
TARGETED

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 Traditional design approach

Viable Desirable
Feasible
Business Human
Constraints
goals value

What does the Can we make this? How do we sell this

business want? Will it work? to people?
CSL Future Makers 12 June 2018 13
 HOW DO YOU
GET STARTED

Mindsets
Not toolsets

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 DESIGN THINKING
MINDSET

Question everything, Prepare yourself to be

talk to everyone wrong
Encourage people to tell you their stories and Give yourself many chances to learn,
listen patiently for answers. Don’t shy away experiment and take risks. Prepare yourself
from what they have to say. for a process where you uncover answers.
Remember, you don’t have to get it right the
first time here.
Stay curious, be
inspired Flex your optimism
Learn from the world, go out and explore. Give See problems as opportunities, rephrase your
Based on the
yourself the chance to explore the unfamiliar, questions to “What if”. d.school
try to be open to the new. Bootcamp Bootleg
Cards

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 IN THE NEXT 20-ish
MINUTES

one in-depth
techniques
interviews

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 ETHICS

It is important that you are

mindful of other people. Be
respectful, responsible, and act
with honesty.

Little book of Design

Research ethics

http://lbodre.ideo.com

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 EXTREME
USERS
Designing a solution that will
work for everyone means talking
to both extreme users and those
squarely in the middle of your
target audience

Validation

IDEO
Design Kit
Insights Insights

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 TECHNIQUE 1

Interviews 1. Try to meet them where

they are - home, work,
school...
2. This is not a survey you
are looking for depth so
give some open
questions.
3. Don’t be nervous give
people time to think.
4. Shhhh… Listen.

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 INTERVIEW
ARCH

Consent

Diagram based on
d.Schools
Shape of An Interview

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 INCENTIVES

1 dollar a minute
15 min = $15
60 min = $60

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 RECRUITING

Facebook
Google Good old fashioned
Adverts
Forms phone calls

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 NOW

1 Q+A

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 MORE
RESOURCES

Convivial Research Methods for Design Kit Getting People to Talk: Circular design guide
Toolbox Product Designers By IDEO An Ethnography & By IDEO
Interviewing Primer

https://vimeo.com/126
9848

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 COURSES

Things to try online IDEO HDC for Social

Innovation free
and in person
IDEO U $$$
Stanford Design thinking
action lab
Monash Uni $$$
RMIT Designing futures

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 thanks
@szczpanks

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 TECHNIQUE 2

Research Kits Are designed to get a

conversation started with a
(Design probes) person on a topic. They can
include a variety of ways in
which a they can capture or
create data in a playful and
engaging way.

Often they include a journal

study

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 RESEARCH
KITS

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 RESEARCH
KITS

Research Kits 1. Questions that capture

user behaviours or
Elements experiences over time.
2. Mapping activities.
3. Self documentation using
charts, photography or
even sketching.
4. Thoughts and High level
aspirations

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 RESEARCH
KITS

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 TECHNIQUE 3

Co-design Activities are designed to get a

conversation started with a
person on a topic. They can
include a variety of ways in
which a they can capture or
create data in a playful and
engaging way.

Often in small groups with

people with different opinions
or experiences

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