Entrepreneurship Assignment

Group Members
Muzzamil Usman karim 1666118

Hassam Ali Rajpar

Shahzeb Channa 1666120

Submitted To
Miss Erum Zahoor Zaidi
Company name: C 4 Car Care

About the company: It’s a service based company and will be formed as a Partnership firm.

Every house in Pakistan is facing these problems since ages and for solution we only rely on people who
might or might not be credible for the job. We decided to stop this once and for all. We came up with C
4 Car Care to provide a platform for Pakistanis where you can get reliable, affordable technicians who
know how to get the job done on time and keep the work to a satisfactory mark.

C 4 Car Care is not new but revolutionary! We provide first in class ecological top quality automated car
wash car cleaning, waxing, polishing, and interior and express detailing services to our customers. Along
with automotive repair and maintenance services with complete availability of auto parts, where you
can get your car repaired with highly skilled and trusted mechanics. And it is also an online platform to
book not only home service for your car maintenance but major repairs as well. Verified & Trusted car
mechanics will be sent at your doorstep to provide the best services in the industry.

Segments

 Automated car wash

 Automotive repair and maintenance services
 Online platform to book car maintenance

Target Market

Initially we are targeting Bahria town Karachi for our services and its targeting customers will be:

 Business owners/new car owners tend to be very busy people, but are often able to make their
own hours.
 Sports car owners
 Youngsters
 Retired people (older luxury car owners) are not restricted by typical work schedules
 Car dealers

Industry Analysis

Today’s consumers are keeping their vehicles longer and are more aware of the importance of
preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This
rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a
wide range of businesses operating in the automotive aftermarket industry.

The sale of locally manufactured cars has registered 19 percent growth to 17,529 units in July 2018 as
compared with 14,676 units in the corresponding month last year.
According to data released by Pakistan Automotive Manufacturers Association (PAMA), the sales of
1300CC and above engine capacity cars have registered 21 percent growth to 9,659 units in July 2018 as
compared with 7,983 units in the corresponding month of last year.
Therefore increase in car manufacturing can also increase the sales of automotive repair and
maintenance services

Competitors

Auto Genie, CARiger , AutoX

Swot Analysis

Strengths:

 First Automated car wash service in Karachi

 Highly Skilled and experienced technical staff.
 Ability to generate high gross margins from services.
 Saves time.
 Low Operating costs.
 No one is providing all these services under a hub

Weaknesses:

 New business line

 Customers may not trust online services

Opportunities:

 We can be market leader because we have no direct competitor

 We could move further towards different areas of Karachi and other cities of Pakistan
 We can expand our online home based service further like Electrician, Plumbers and A/c and
Refrigeration works etc

Threats

 New business in market

 Attractive market new competitors may come
 Town’s adverse policy may affects revenues