Questionnaire

Respected Sir/Madam

I am a student of SSIMS and I am conducting this research as a part of my Project on

“Consumption Pattern of Male Cosmetics in Tumkur”. I would be grateful if you kindly co-
operate in answering the following questioning. The information will be used for academic
purpose only.

Thanking you
Anil K

Personal details
Name :
 Age (Years)
a)18-22 b)23-27 c)27-31 d)31-35 e)More than 35
 Education
a)<SSLC b)SSLC c)PUC/Diploma d)UG e)PG
 Marital Status
a) Single b)Married
 Occupation
a) Own Business b) Student c) Service d) Employee
e) Other: ………..
 Family’s monthly income per month ………..Rupees
a) <10,000 b) 10,000-20,000 c) 20,000-30,000
d) 30,000-40,000 e)>40,000

Consumption Pattern:
1) Do you use any cosmetic/skin care products.
a) Yes if yes continue from 2nd and skip 24 & 25 questions
b) No if no please move directly to 24 & 25 question
2) Kind of product using
a) Only Men b) Any Product
If any product then answers Q: 3 or Continue from 4

3) Reason for not buying and using male cosmetic product

a) Embarrassingb) Not necessary c) Product are expensive d) No idea of using these products e)
Foolish
4) Duration of using skin care/cosmetic products in …….Years
a)<1 b)1-2 c)2-3 d)3-5 e)>5

5) Expenditure on cosmetics per month …….. Rupees

a)<100 b)100-200 c)200-400
d) 400-600 e)>600

6) Using cosmetic products makes you….

a) Feel better b) Confident c) Look Better d)Hygienic e)Other reasons:………….

7) Usually buy skin care products at

a) Super Store b) Direct sales/Internet c) Drug store e) Convenience store f)Others

9) Preferred factors while buying a product

a) Price b) Advertisement c) Features d) Packaging e) Brand f) Quality

10) Brand Preference for cosmetics

a)Domestic b)Foreign c)Both

11) Type of product preferred

a) Ayurvedic b) Chemical c) Both

12) Source of information

a)Newspaper b)Beautician c)Friends d)Relative e)Doctor f)Commercial Media g)Other

13) Are you using the same cosmetic brand for longer duration.
a) Yes b) No

14) Factors causing to switch over to other cosmetic brand

a)Quality b)Allergic Reaction c)Recommendation d)In-effective e)Sales Promotion of
other brands f)Price g)Other

15) Frequency of purchasing a cosmetic product

a) Weekly b) Once a Month c) Twice a Month d) Yearly e) Festival/Function

16) Evaluation of different brand before purchase

a) Always b) Sometimes c) Rarely d) Never
17) Purchasing advisor
a) Female friend b) Male friend c) Family members d) Yourself e) Doctor

18)………..media Impact on brand selection

a) TV b) Magazine c) Newspaper d)Radio e) Hoardings f) Internet g) Others

19) Preferred brand….

a) Nivea b) Himalaya c) Ponds d)ITC e) Fair & Lovely d) Emami e)L’Oreal Paris
f) Park Avenue g) Others

Each of the items listed below has been identified as studied determinants of skin care products
consumption behavior. How important do you personally consider each of the following in your
purchasing decision making?
1 2 3 4 5
Somewhat Moderate Extremely
Not Important Very Important
Important Important Important

20) The consumption of the cosmetic product

 Facial Foam/Cleanser/Toner 1 2 3 4 5
 Day/Night/Moisturizing/Cold Cream 1 2 3 4 5
 Eye Cream/Anti Wrinkle Cream 1 2 3 4 5
 Sun Block/Vanishing/Tanning Cream 1 2 3 4 5
 Herbal Cosmetics 1 2 3 4 5

21) Reason for using the cosmetic product

 For Medical Reason 1 2 3 4 5
 For Personal Hygiene 1 2 3 4 5
 For solving skin problems 1 2 3 4 5
 For attractiveness 1 2 3 4 5
 For self esteem/Self confidence 1 2 3 4 5

22) The importance of factors that influence your decision making

 Price 1 2 3 4 5
 Brand 1 2 3 4 5
 Quality/Attribute of Product 1 2 3 4 5
 Ingredients 1 2 3 4 5
 Promotion and advertising 1 2 3 4 5
 Packaging 1 2 3 4 5
23) Importance of the influential person on your purchasing behavior
 Yourself 1 2 3 4 5
 Family 1 2 3 4 5
 Friends/Colleague 1 2 3 4 5
 Doctor 1 2 3 4 5
 Celebrity Endorsement 1 2 3 4 5

For all those people who are using cosmetics/skin care products, following two questions DOES
NOT concerns you, please skip them

24) The reason why do not use cosmetic/skin care products

a) Medical reason b) Most products are launched for women c) Products are expensive
d) Not necessary from your point of view e) Other

25) The factors affecting to not to buy the product

a) Price b) Brand c) Quality/attribute of the product d) Ingredients e) Packaging
f) Promotion and advertising g) Store location

Thank You