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9. As a budding young economist you are called in to consult with a friend of yours
who has just started his own business producing and selling pie cherries in Utah
Valley. He tells you that in the past year, he has attempted to maximize his profits by
decreasing his price below the market price. He currently sells his pie cherries for $1 a
pound which is just equal to his ATC and his MC (the market price is $1.50 a pound).
You do a study of the cherry industry and find that there are a very large number of
pie cherry producers who are all quite small relative to the market. Further, you find
that the cost of starting a cherry orchard is relatively small. What would you suggest
that your friend do to maximize profits?
A. increase price to the market price but decrease his output.
B. increase price to the market price and increase his output.
C. increase price to the market price but leave his output unchanged.
D. decrease price further in an attempt to gain more market share.
E. shut down since he is just barely covering his cost at the present output
level.
10. Consider the market for hard red winter wheat. You know that there are numerous
firms in the market, all of which are relatively small. Assume further that there are no
entry costs that cannot be recovered on exiting the industry. Suppose that a health fad
emerges in the U.S. that encourages the consumption of natural grains and cereals.
What will be the effect on profits of wheat farmers, the price of wheat and output in
both the short-run and the long-run? (Assume that input prices are constant over the
relevant range.)
A. price, quantity and profits will rise in the short-run but remain constant in
the long-run.
B. price, quantity and profits will rise in both the short-run and the long-run.
C. quantity will rise in both the short and the long-run, price will rise in the
short-run but remain constant in the long-run, profits will rise in the short-run
but fall to zero in the long-run.
D. price and quantity will increase in both the short and the long-run while
profits, although initially rising, will fall to zero in the long-run.
E. while price, quantity, and profits will rise in the short-run it is impossible to
predict what will happen in the long-run.
11. At present output levels, a perfectly competitive firm is in the following position:
output = 4000 units, market price = $1.10, fixed costs = $2000, total variable costs =
$1000, marginal cost = $1.00. This firm is:
A. not maximizing its profit but could do so by decreasing its output.
B. making a zero economic profit.
C. losing money, although it could make a profit by increasing its output.
D. Producing the output where ATC = MC.
E. not maximizing its profit but could do so by increasing its output.
15. The short-run shutdown point for the perfectly competitive firm occurs:
A. where total revenue is just sufficient to cover total cost.
B. when the demand curve facing the firm is tangent to its average variable cost
curve.
C. where total revenue is just sufficient to cover all explicit cost but not any
implicit or imputed costs.
D. when the firm is able to cover all of its fixed costs and part of its variable
costs.
E. at the same quantity level as the long-run shutdown point.
Monopoly
4. That portion of a monopolist's marginal cost curve lying above its AVC curve has
all of the following characteristics except:
A. it is upward sloping.
B. it intersects the monopolist's ATC at its minimum.
C. its intersection with the firm's MR curve determines the firm's profit
maximizing output level.
D. it is the firm's supply curve.
E. all of the above are true.
5. As compared to other firms that may have monopoly power, a natural monopoly:
A. faces a demand curve that is inelastic throughout its entire output range.
B. has marginal and average costs that decline continuously over the entire
range of industry or market demand.
C. is often the result of mergers.
D. is likely to have a stranglehold on raw material sources.
E. faces a demand curve that is elastic throughout its entire output range.
7. A natural monopolist will shut down in the long-run when forced by regulation to
set price at the socially optimum price (where P = MC) because at the output level
where P = MC:
A. the firm's average fixed costs are high.
B. the firm may have substantial excess productive capacity.
C. marginal revenue may be greater than marginal cost.
D. average total cost will be greater than price.
8. Assuming constant total costs of production (i.e. marginal cost is equal to zero),
economic profits:
A. are exactly proportional to the price a monopolist charges.
B. rise if price is cut in the inelastic range of a demand curve.
C. fall if price is cut in the elastic range of a demand curve.
D. rise when price is changed if demand is unitarily elastic.
E. none of the above.
3. Suppose your father, who is a potato farmer in Idaho, has decided that he grows the
"best, damn potatoes in the world." In other words, he is claiming that his potatoes are
different than potatoes grown by other farmers. If his claim is true (and he can
convince consumers of this), then:
A. he can make profits in the long-run.
B. he can make profits in the short-run by increasing price and quantity.
C. he faces a downward sloping demand curve and his quantity decisions will
have an effect on market price for his potatoes.
D. while he may make a profit in the short-run, in the long-run competition will
still force his profits to zero.
E. c and d.
7. All of the following are methods that firms in an oligopolistic industry may use to
create entry barriers except:
A. the proliferation of brands.
B. investing in advertising so that entering firms face a high cost of entering the
market.
C. limit pricing.
D. substantial "natural" economies of scale in production.
E. all of the above are methods firms may use to deter entry.
11. According to limit pricing models of oligopolist pricing behavior, existing firms in
an oligopolistic industry can deter the entry of new firms by:
A. setting lower prices and producing more than that which maximizes short-
run profits, if economies of scale and capital costs are significant.
B. setting lower prices and producing more than competitive firms if economies
of scale are insignificant and capital costs are small.
C. setting higher prices and producing less than a pure monopoly.
D. encouraging government regulation and licensing.
E. only by resorting to such illegal practices as price discrimination or setting
price below marginal cost.
15. "Good" monopolies or trusts were exempt from antitrust action under the:
A. "per se" approach to antitrust enforcement.
B. Webb-Pomerene doctrine.
C. Sherman Antitrust Act as amended by the Clayton Act.
D. acceptable behavior guideline developed in the Robinson-Patman Act.
E. "rule of reason" approach to antitrust enforcement.
16. If all monopolies and large firms were broken up into a larger number of small
competing firms, the most likely result would be:
A. decreases in prices in these industries because large firms are invariably less
efficient than small firms.
B. increases in prices in these industries because large firms are invariably
more efficient than small firms.
C. lower prices because competition eliminates economic profit.
D. higher prices in industries which have large economies of scale.
17. The economic rationale for antitrust laws is that monopoly markets are inefficient
and must be made to:
A. set output so that marginal social benefit exceeds marginal social cost.
B. set price and output as if the market were competitive.
C. reinvest profits into research and development of new technologies.
D. pay taxes that shrink concentrated wealth and power.
2. The differences between a monopoly firm and a perfectly competitive firm include
all of the following except:
A. the demand curve for the monopoly is downward sloping and for the
perfectly competitive firm is horizontal.
B. marginal revenue is less than price for the monopoly and equal to price for
the perfectly competitive firm.
C. marginal cost is upward sloping for a monopoly firm and horizontal for a
perfectly competitive firm.
D. in the short-run, the monopoly will produce such that P > MC while
perfectly competitive firms will produce such that P = MC.
E. in the long-run monopolies can sustain positive economic profits while
perfectly competitive firms cannot.
4. Economists would be willing to say that price discrimination is more efficient than
single-price monopoly pricing if it results in:
A. higher total revenue for the firm.
B. an increase in net benefit for society.
C. the producer capturing some of the consumer's surplus.
D. some consumers paying a lower price than they would under a single-price
monopoly.
E. all of the above.
5. The simple analysis of monopoly that we carried out in class suggested that
monopolists are inefficient from society's viewpoint. However, monopolists may not
always be inefficient. Which of the following is not an argument which could be used
to justify the existence of monopoly power on the basis of economic efficiency?
A. entry and exit are almost always relatively costless so that the mere threat of
competition will force the monopolist's price to the competitive price.
B. when substantial economies of scale exist, the monopolist may be more
efficient than any number of smaller firms.
C. when substantial economies of scope exist, the monopolist may be more
efficient than any number of smaller firms.
D. monopolist firms always have more incentive to innovate than perfectly
competitive firms.
6. Price discrimination:
A. tends to decrease the allocative inefficiency of a monopolist.
B. will provide more total revenue to the firm than the profit-maximizing price
the monopolist would set in the absence of such discrimination.
C. generally results in greater output than under a single price monopoly.
D. when it is perfect, causes the monopolist to produce where marginal social
cost is just equal to marginal social benefit.
E. all of the above.
7. The socially optimal (the allocatively efficient) level of output occurs where:
A. marginal revenue is maximized.
B. economic profits are maximized.
C. price equals marginal cost.
D. marginal revenue equals marginal cost.
E. total benefit to society is maximized.
Consumer Choice
1. Marginal utility:
A. is the change in total utility caused by the consumption of an addition unit of
a good.
B. is equal to total utility divided by total consumption.
C. always decreases as consumption increases.
D. is never negative.
E. all of the above.
2. In a given market, consumers' surplus would, all else equal, be increased by:
A. leftward shifts of the demand and supply curves that leave price unchanged.
B. a decrease in supply.
C. an increase in price.
D. an increase in supply.
5. Marginal utilities:
A. reflect subjective preferences that are not easily measured.
B. are easily compared between individuals if measured by money.
C. are determined by society as a whole.
D. increase as total utility falls.
E. include electric and gas companies threatened by bankruptcy.
9. When a household is allocating its expenditure among commodity A and all other
commodities so as to maximize total utility, then a decrease in the price of commodity
A will lead the household to buy more of commodity A:
A. so that the marginal utility of a unit of commodity A will increase.
B. because a dollar spent on commodity A will now yield less utility than
before the decrease in price.
C. because a dollar spent on another commodity would now yield more utility
if spent on commodity A.
D. because the marginal utility of a unit of commodity A has increased.
Firms Production
2. Implicit costs:
A. are the opportunity costs of the productive resources that the firm's owner
makes available without direct outlays of cash.
B. refer to inputs wrongly included in costs, from the economists's view point.
C. plus all fixed and variable costs equal total costs.
D. include interest payments made when a firm finances its operations with
bank loans.
E. from an economist's view point, should be included in total cost because
they represent direct payments for production.
4. Which of the following would most likely represent an imputed or implicit cost for
a firm?
A. wages for current employees.
B. interest paid on borrowed funds.
C. dividends paid to shareholders of the firm's stock.
D. taxes paid to the local government.
E. interest that could have been received on money currently invested in
inventory.
. In the short run, the firm's production curves exhibit all of the following
relationships except:
A. Average product of labor (APL) is at its maximum when marginal product of
labor (MPL) is equal to APL.
B. Total Product of Labor (TPL) is at its maximum when MPL=0.
C. TPL begins to decrease when APL begins to decrease.
D. when MPL < APL, APL is decreasing.
E. MPL reaches a maximum sooner than does either APL or TPL.
2. If we know that capital is fixed and a business firm can produce 36 units of output
per day with 3 workers and 44 units of output per day with 4 workers, then we know
all of the following except:
A. the marginal product is below the average product.
B. the firm has passed the point of diminishing marginal productivity.
C. the average product of three workers is 12.
D. the marginal product of the third worker must be greater than 8.
E. we know all of the above.
3. All of the following describe marginal cost except marginal cost is (does) not:
A. the change in total cost associated with producing an additional unit of
output.
B. given by: (change in TC) / (change in Q).
C. given by: (change in TVC) / (change in Q).
D. positively related to the short-run marginal product of labor (MPL).
E. reach a minimum at the same time that the MPL reaches a maximum.
6. Economists (and Econ 165 students) are primarily interested in the relationship
between production and costs because:
A. it is an interesting and stimulating mathematical exercise.
B. all of the assumptions used to derive short-run cost curves (as we did in
class) are realistic and economists are interested in realism.
C. along with an assumption of profit maximization, this relationship allows us
to predict how firms will act under different circumstances.
D. U-shaped marginal and average cost curves are observed in the real world
and economists explore production functions to show how these cost curves
arise.
8. Assuming that labor is the only short-run variable input in the production process,
AVC (average variable cost):
A. equals the wage rate (w) times labor (L) divided by output (Q) [(wL)/Q.]
B. equals the average product of labor divided by the wage rate [APL/w.]
C. varies directly with APL.
D. varies inversely with the wage rate.
9. When the short-run total product curve (the production function) for a firm:
A. attains a maximum value, the average product of labor (APL) is zero.
B. increases but at a diminishing rate, the APL is below the marginal product of
labor (MPL).
C. is neither rising nor falling, then MPL = APL.
D. increases but at an increasing rate, the MPL is above (greater than) the APL.
E. decreases, APL must be negative.
13. If the difference between average total cost (ATC) and average variable cost
(AVC) at 100 units of output is $1.00, then at 300 units of output the difference
between ATC and AVC must be:
A. $2.00
B. $.50
C. $.33
D. $1.00
E. there is not enough information given to be able to tell.
1. We learned in class that firms minimize costs whenever they use capital and labor
such that, given the output they are producing (and assuming only capital and labor
are used in the production process), the ratio of the marginal product of labor (MPL) to
its price is equal to the ratio of the marginal product of capital (MPk) to its price
(MPL/w = MPk/i). This relationship can also be expressed as:
A. MPL = MPk.
B. MPL/MPk = i/w.
C. MPL/MPk = w/i.
D. MPL/i = MPk/w.
E. none of the above.
2. Each of the following would, all else equal, cause a firm to use more labor except:
A. a decrease in the price of capital.
B. a decrease in the price of labor.
C. an increase in the productivity of labor due to increases in the average
education of the labor force.
D. a decrease in the productivity of capital.
3. Firms advertising their product often claim that they can offer you substantial
savings because "the bigger the volume, the lower the cost, and we pass these savings
on to you". This claim essentially implies that:
A. total cost of the firm remains constant as output expands.
B. the firm expects to experience decreasing returns to scale over the
foreseeable level of output.
C. the firm expects to experience increasing returns to scale over the
foreseeable level of output.
D. the firm expects a decrease in factor prices as it expands output and it will
pass these lower costs on to you in the form of a lower price.
E. the larger firm, whether it intends to fulfill the bargain or not, will never be
able to offer you a lower price than smaller firms in the long-run without
incurring a loss since total cost always rises.
4. If the marginal product of capital is six times as large as the marginal product of
labor and the price of capital is three times as large as the price of labor, for costs to
be minimized:
A. the price of capital must fall.
B. more labor should be used and less capital.
C. more capital should be used and less labor.
D. more labor should be used but the use of capital should remain constant.
E. the firm must increase production to reach the minimum point of the short-
run average cost curve.
5. Diseconomies of scale:
A. occur when long-run average costs decrease as the rate of output increases.
B. emerge because marginal returns do not decline in the long-run.
C. emerge if all advantages of specialization are realized at low levels of
operation.
D. when present, may create natural monopolies. E. require extremely
sophisticated technology.