BEHAVIOUR ANALYSIS OF INVESTORS TO THEIR

PORTFOLIO

Project synopsis submitted in partial fulfilment of the requirements for the

award of the degree
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERSITY

By
RAKSHITH MR
Registration No: 17YUCMD159

Under the guidance of

Prof. SIDDANAGOUDA POLICEPATIL

Assistant Professor

ACHARYA BANGALORE B SCHOOL

Bangalore University

2018-2019
INTRODUCTION

Sharekhan is one of the leading retail brokerage firms in the country. It is the
retail broking arms of the Mumbai based SSKI Group, which has over eight
decades of experience in the stock broking business Sharekhan offers its
customer a wide range of equity related services including trade execution on
BSE, NSE, Derivatives. Depository services, Online trading, investment advice
etc.
With more than 150 share shops in 80 cities, and india's premier portal
www.sharekhan.com,we reach out to customers like no one else. Sharekhan
offers you trade execution facilities on the BSE and on the NSE. for cash as
well as derivatives, depository services and most importantly investment advice
tempered by 80 years research and booking experience

Sharekhan is
 Among the top 3 branches retail service providers
 No.2 player in online business
 Largest network of branches broking outlets in the country servicing
100,000 clients.
Sharekhan is the retail booking arm of SSKI, an organization with more than
eight decades of trust & credibility in the stock market, SSKI is amongst
pioneers of investment research in the Indian Market. In 1984 it was ventured
into

STATEMENT OF PROBLEM

The purpose of the study is to understand the relationship between risk taking
capabilities of investors
OBJECTIVES OF THE STUDY

 To have a brief insight into the existing environment in Sharekhan.

 Various Services offered by Sharekhan.
 To study the perception of customers with reference to the share market.

RESEARCH METHODOLOGY
In order to achieve the objective of the project, the data has been collected from
different sources using primary data and secondary data, Continuous type of
research is used for my study.

SOURCES OF DATA

PRIMARY DATA
A primary research is conducted to study the behavioural pattern of Investors over
a sample size

SECONDARY DATA
The data of Sharekhan, have been collected mainly from secondary sources viz.,
● From the concerned officers of the Sharekhan, Bangalore
● Statistical records
● Internet, Magazines
● Balance sheets of the Sharekhan
PLAN OF ANALYSIS

My plan of analysis is to show the facts and figures in easy manner by

representing it in
 Tables
 Graphs
 Pie charts

CHAPTER SCHEME

Chapter 1: Introduction

Chapter 2: Review of literature and Research design

Chapter 3: Company profile

Chapter 4: Data analysis and interpretation

Chapter 5: Findings, conclusion &Suggestions

Bibliography