A Study On Adoption of Digital Marketing Among Sartups of Hubli City (17mba262) PDF

A Study On Adoption of Digital Marketing Among
Startups of Hubli City
Report submitted to
GEN Society’s,
GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)
By
Riya Kothari
Under the guidance of
Prof. Arun Kubasadgoudar Miss Tabassum M
Assistant Professor Digital Marketing Lead
Global Business, Hubli Ultimez Technology, Hubli
AUGUST 2018
GLOBAL BUSINESS SCHOOL, HUBLI-580026
GEN Society’s,
GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)
CERTIFICATE
This is to certify that the Summer Implant Project 2018 entitled “A Study
On Adoption of Digital Marketing Among Startups of Hubli City “is the
bonafide record of independent research work conducted by Miss Riya
Kothari (Reg.No: 17MBA262) under my supervision, submitted to
Karnatak University, Dharwad for the partial fulfillment for the award
of the Degree of Master of Business Administration and that the
project has not previously formed the basis for the award of any degree,
diploma, Associate ship, Fellowship or title.
Place: Hubli Prof. Arun Kubasadgoudar

Date: Institution Guide
DIRECTOR
Global Business School,
Hubli - 580026
ULTIMEZ TECHNOLOGY, HUBLI
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ACKNOWLEDGMENT
The satiation and euphoria that accompany the successful completion of the project would be
incomplete without mentioning the people who made it possible.
Firstly, I would like to thank Dr. Prashant Yatgiri., Director of Global Business School. for
permitting me for completing my SIP project at Ultimez Technology.
With candor and pleasure I take opportunity to express my sincere thanks to my internal guide
Prof. Arun Kubasadgoudar &. Prof. Adarsh Navale for their guidance and support.
I would also thank Mr. Qadir A.K, Founder and Director of Ultimez Technology, Hubli without
his guidance, support and contribution accomplishment of project would not be possible.
With due respect I would like to thank my External guide; Miss Tabassum M and Mr. Mustafa
M for giving me the opportunity for working under them.
I thank and appreciate whole team of Ultimez Technology Pvt Ltd, Hubli who never heisted
from helping and motivating me throughout the project.
I take this opportunity to thank teaching and non-teaching staff of Global Business School
Hubli for supporting me throughout the project.
Finally, I acknowledge the support encouragement of my Sister Miss Diksha Kothari for her
support and guidelines throughout the project.
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DECLARATION
I, Riya Kothari (17MBA262) hereby declare that the Project titled “A Study On
Adoption of Digital Marketing Among Startups of Hubli City” submitted by me in
partial fulfillment of the requirement for the award of the degree of “Master of Business
Administration” by Karnatak University, Dharwad; this is my original work and is not
submitted elsewhere for the award of any other degree or diploma.
Date: 30-8-2018 Riya Kothari
Place: M.B.A II semester
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TABLE OF CONTENTS
SLNO PARTICULARS PAGE NO
1. Executive Summary 1-7
2. Industry Profile 8-28
3. Organization Profile 29-40
4. Literature Review 41-42
5 Research Methodology 43-44
6 Analysis Interpretation 46-61
7 Finding & Suggestion 62-64

Conclusion
8 Bibliography 65-66
9 Annexure 67-69
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EXECUTIVE SUMMARY
This project was under taken at Ultimez Technology, Hubli. This project is carried out to know
the awareness of digital marketing among the startups of Hubli city which included only 3
sectors namely – art & entertainment, hotel and fashion & boutique.
So far the survey was conducted for potential startups in Hubli city. The project was successful
and many valuable inputs were taken from the field study. The title of the project is
“A STUDY ON ADOPTION OF DIGITAL MARKETING AMONG STARTUPS OF
HUBLI CITY”. The objective of the project is to study the awareness of digital marketing
among the startups of Hubli city, the need and interest of digital marketing among the startups
of Hubli city, the adoption of digital marketing among the startups and its effectiveness,
different digital marketing services, different digital agencies accessible in Hubli and the
awareness of Ultimez Technology among the startups Hubli city.
The research was done through questionnaire for 60 startups through google forms. I have used
both open ended and close ended questionnaire with given restricted sample size of the startups.
The tool used for measuring the data is SPSS. Sampling technique is stratified sampling and
research type is descriptive research. The findings are enclosed in this project report and
necessary suggestions are made at the end of the report.
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INDUSTRY PROFILE
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DIGITAL MARKETING
Meaning
Digital marketing is a promotion of products or brands via one or more forms of electronic
media. The key objective is promotion of brands through electronic media it is a promotion of
products or brand via different form of electronic media.
Importance of Digital Marketing

Nowadays, customers have access to information any time and any place they want or need it.
Thanks to the Internet and globalization, most people on the globe are able to access the
information via computers, tablets or mobiles. What business owners should remember is that
everyone can influence the image of their companies via ex. Social Media and you can be sure
that your customer feedback will be more trustworthy for others to read than your own one.
Why Digital Marketing is so important and gives you so many benefits?

Because via electronic channels and by posting positive comments, feedbacks about your
company/product you (and your happy customers) can attract new customers and build long-
lasting relationship. But, be careful! It works both ways! Happy customers can help you, but
unhappy customer can harm your business very seriously. That's why as a business owner make
sure you always remember about the following points:
Encourage engagement through digital media

You can simply acquire new clients via ex. Social Media channels. When doing so, ensure you
segment them into different customer groups according to their interests. Later, you will be
able to interact with them and encourage to various actions.
The more likes the better!

As part of Digital Marketing – Social Media is underestimated. It's a big mistake because your
“Facebook” likes or “Twitter” shares can help your company grow as they build credibility and
trust. They also bring traffic to the website and are costless. What you have to do is to insert a
Social Media plugin onto your site and keep updating your customers about the company news,
discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them
with too much information at once. .
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Get ahead of your competitors

Every year more and more businesses give up traditional advertising methods and focus on
SEO, Google AdWords or Social Media spending huge money on these resources. This is the
reason why the market gets increasingly competitive and big players get ahead of little
companies. As a small business on the market, you cannot compete with them but there is
something you can do. You can use Google Alerts tool to monitor your competitors. This tool
will allow you to track your competitor’s products and marketing strategies so that you can
learn something from them and improve your own business strategy.
Go beyond the boundaries

It's important to understand that digital marketing doesn't only apply to your website! However
most of the marketers create a website or an e-commerce and invest in SEO and/or AdWords.
But to make your business stand out from the crowd, you need a real strategy that puts potential
customers first and use all the available tools to acquire them.
Some of the common assets and tactics

1. Your website
2. Blog posts
3. E-Book and white papers
4. Info graphics
5. Interactive tools
6. Social media channel
7. Earned online coverage
8. Online brochure and look books
9. Branding assets
Tactics
1. SEO (Search Engine Optimization)
The process of optimizing your website to ‘rank’ higher in search engine result pages
therefore increasing the amount of organic traffic that your website receives.
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2. Content Marketing
A type of marketing that involves the creation and sharing of online material (such as
videos, blogs, and social media posts) that does not explicitly promote a brand but is
intended to stimulate interest in its products or services.
3. Inbound Marketing
Inbound marketing is a technique for drawing customers to products and services via
content marketing, social media marketing, search engine optimization and branding
4. Social media Marketing

Social media marketing (SMM) refers to techniques that target social networks and
applications to spread brand awareness or promote particular products.
5. Pay Per Click Services

A method of driving traffic to your website by paying a publisher every time yours add
is clicked. One of the most common type of pay per click is google add words
6. Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people's
(or company's) products. You find a product you like, promote it to others and earn a
piece of the profit for each sale that you make.
7. E-Mail Marketing
Email marketing is the act of sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email sent to a potential or current
customer could be considered email marketing.
8. Online Public Relations

Online PR is the practice of securing and earned online coverage with digital
publications, blogs and other content based websites it is much like traditional based
PR but in online space.
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History and evolution of digital marketing
The beginnings of digital marketing technology can be traced back to the 1980s, when
computers became sophisticated enough to store huge volumes of customer information.
This shift in technology corresponded with a shift in mindset from pushing product to
“relationship marketing,” which prioritized customer connections. Marketers abandoned their
limited offline techniques like list brokering in favor of database marketing.
By 1986, ACT! a contact and customer management company, introduced the first database
marketing software to the business world. It was essentially a digital rolodex, only it could
store large volumes of customer contact information.
Together with Robert Shaw, the father of marketing automation, Robert Kestenbaum went on
to develop several landmark database marketing solutions for BT and Barclays. Shaw
incorporated new features into these database marketing models, including telephone and field
sales channel automation, contact strategy optimization, campaign management, marketing
resource.
The digital databases of the 1980s transformed buyer-seller relationships, allowing brands to
track their consumers like never before. But the process was still a manual one. On March 10,
2000, the dotcom bubble hit its peak then burst the following weekend when major
stockholders like Dell and Cisco sold off the majority of their stock. By the mid-2000s, digital
behavior changed the power dynamic between buyer and seller dramatically. Users began
researching products and making decisions about them online, and on their phones, before ever
talking to a salesperson. Marketers suddenly found themselves in uncharted territory. They
were scrambling to track the digital body language of their prospects, and struggled to take
responsibility for a larger portion of the buying cycle. In 2007, marketing companies like
Marketo, Pardot, and Act On offered a solution to this conundrum: marketing automation.
Marketing automation, which enabled marketers to launch multi-channel campaigns, segment
their audiences, and serve up highly personalized content, was an attempt to get a handle on
the Wild West of the Web. It was the first technology built by marketers for marketers that was
rooted in digital. But while marketing automation was an important development, it couldn’t
adapt fast enough to the exponential evolution of consumer channels and devices. Social media,
for example, was still in its infancy in the mid-2000s. Marketing automation did not plan for
social to emerge as one of the leading marketing outlets of the 21st century
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TRADITIONAL MARKETING V/S DIGITAL MARKETING
Tradition Marketing Digital Marketing
Marketers can easily reach their target local Not only target local audience but also
audience audience all around the world
Traditional Marketing has more personal Since it can reach finite audience getting more
approach since marketers can have a person popular is easy. There is no need to be physically
to person relationship in informing the public present to introduce the brand name to the
audience
about their brand name
The public can have a hard copy of material of The public can have access to different content
which they can read browse through over and on website and videos on YouTube or on video
over again sharing websites
It can be easily understood by public because Strategy implemented can reach target market
they are already exposed to this kind of strategy with internet connection. Most target audience is
it is something that most people can have access group of people who have digital services and are
on always online 24*7
There is only little interaction between the Interaction is very possible especially with the
medium used and the customers it is more of use of social media networks marketers take
providing information to the public that the brad advantage of the convenience communicating
exists with the hope of these people patronizing with the targeted audience aiming to get
the brand customer positive feedback
Print or radio advertisements can be very costly Digital marketing is cost efficient the use of
printing material can be expensive you need to social media website is free of charge though
hire people to distribute these. business need to some invest on paid ads online the cost is still
invest money for this marketing strategy cheaper if you compare it to traditional marketing
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Barriers of Digital Marketing for Startups
1. # Barrier 1. Taking Digital Marketing lightly
Obviously senior professionals recognize that digital technology is all around them, but
their own experiences tend to be limited to a consumer or individual perspective.
Though many consumer technologies get converted to professional applications, their
use in business settings is generally more complex than personal ones. And
understanding technology as an individual consumer does not readily translate to a
broader perspective in terms of economic, industry and organizational applications and
implications. The commonly-held notion that digital technologies are "just tools"
further undermines their importance, disregarding the fact that mastering modern-day
means of communication and collaboration is far more complex and challenging than
traditional approaches. The pen may be mightier than the sword, but it is a far more
primitive instrument than an electronic device.
2. #Barrier 2 Lack of knowledge and understanding of Digital Era realities.
In spite of their smart phones, tablets, and favorite mobile apps, most senior
professionals are still digital rookies. They are unable to put today's technologies in
historical context, both with respect to the Digital Era and in the larger scheme of human
history and technological evolution. They are often unaware of or have limited
knowledge of technology trends that could have a significant impact on their industries
and organizations - either by significantly enhancing or disrupting their current business
models. Current trends that have potentially widespread implications but are not widely
understood include digital currency (e.g., bitcoin), 3D printing, cognition as a service
(CaaS), and crowdfunding. And of course there are a host of risks and issues that need
to be understood in a digital context, including privacy, taxes, cybersecurity and more.
Even when it comes to the tools themselves, most leaders remain uninformed about the
wide range of platforms and technologies that enable more efficient and effective
approaches to communication and collaboration.
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# Barrier 3 -Framing alternatives in a way that leads to risk
Professor Jerry Wind has asserted that "a successful business is the hardest organization
to change", and that idea certainly applies to digital transformation. Kahneman and
Tversky's Nobel prize winning Prospect Theory is illustrative in this regard. Simply put,
the idea behind the theory is that when alternatives are framed in the domain of gains,
decision makers tend to be risk averse When framed in the domain of losses, however,
they tend to be risk seeking. Consider the following scenarios:
Gain Framed Scenario: An organization has revenues of 1 million and is keeping pace
with current industry and marketplace dynamics. It is operating at capacity. Digital
engagement and transformation have the potential to increase those revenues to 1.20
million, but they could divert attention from the core business and competencies,
causing revenues to decrease to 900 thousand
Loss Framed Scenario: An organization used to have revenues of 1 million, but they've
fallen to 800 thousand due to industry and marketplace changes. It is operating at
capacity. Digital engagement and transformation have the potential to increase revenues
back to 1 million, but they could divert attention from the core business and
competencies, causing revenues to decrease to 700 thousand.
# Barrier 4 Poor/no roadmaps for effective digital engagement and

transformation.
This barrier seems to manifest itself in multiple ways. I'd start with the overwhelming
tendency of leaders to focus on the short term and tactical approaches rather than
taking a longer-term, strategic view. As I've discussed with Didier Bonnet of Cap
Gemini, digital transformation doesn't have to be either dramatic or immediate. It
doesn't require revolutionary or disruptive change. It's perfectly appropriate for it to
be evolutionary, incremental, and iterative. The key is to recognize that digital
engagement and transformation will ultimately be a strategic imperative, and to start
developing plans now to get from today's realities to tomorrow's necessities.
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# Barrier 5 No, inadequate or inappropriate resource allocation
This barrier is effectively the culmination of the preceding four. Although many
organizations may have moved away from the "give it to the intern" approaches to
digital engagement they employed a few years ago, they're still far from employing
an optimal resource allocation strategy. There seems to be a general tendency to
add these responsibilities to existing roles that appear to be related (e.g., marketing,
sales, IT), even if the people in those roles don't have the expertise or capacity to
execute them well. I've also seen instances where organizations "reward" someone
who has done well in another capacity with spearheading digital transformation
efforts based on their enthusiasm and interest, even if they aren't qualified. And in
other organizations I've seen leaders assign people digital responsibilities simply
because they are being underutilized in other areas.
These approaches can often result in sub optimization and/or failures that are
more likely to be (mis)attributed to the inappropriateness or inadequacy of the
technologies and tactics the organization is trying to employ rather than being
recognized as management failures in understanding and deploying the proper
resources to pursue digital initiatives.
BENEFITS OF DIGITAL MARKETING FOR PRESENT BUSINESS
1. Global reach - a website allows you to find new markets and trade globally for only a
small investment.
2. Lower cost - a properly planned and effectively targeted digital marketing campaign can
reach the right customers at a much lower cost than traditional marketing methods.
3. Trackable, measurable results - measuring your online marketing with web analytics and
other online metric tools makes it easier to establish how effective your campaign has been.
You can obtain detailed information about how customers use your website or respond to
your advertising. Web analytics can be set up to show you exactly how much money you
make from each digital tactic.
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4. Personalization - if your customer database is linked to your website, then whenever

someone visits the site, you can greet them with targeted offers. The more they buy from
you, the more you can refine your customer profile and market effectively to them.
5. Openness - by getting involved with social media and managing it carefully, you can build
customer loyalty and create a reputation for being easy to engage with.
6. Social currency - digital marketing lets you create engaging campaigns using different
types of rich media content. On the internet these campaigns can gain social currency -
being passed from user to user and becoming viral.
LIMITATIONS OF DIGITAL MARKETING:
• Limitations of Internet Access: The digital marketing mostly depends on the internet.
In this modern world, there are still some areas where the facility of the internet is not
available or the internet connection is very poor. So, in those remote areas, digital
marketing has no function. It is very difficult to target those customers who live in those
places. Because without internet, digital marketing is nothing but a puppet. This is a
major problem of digital marketing. There is no way of escaping from it.
• High Competition of Brands: Talking about advantages and disadvantages of digital

marketing, this is a great fault of digital marketing. A customer and consumer must
know about the high competition of brands. When a customer searches for a specific
goods or products, then the services having the same marketing strategies, appear on
the customer’s home page. So, this confuses the customer and offers a better and
cheaper quality product of a different company. For this reasons, some customers lack
their trust on so many advertisements and take them as frauds. If the cost of same quality
product varies, anyone can be prey of its tricks.
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• Promotion Strategy Can Be Copied: One of the main drawbacks of digital marketing is
piracy. It is often seen that any company copies your products and sell them as their
products. Copying of an image is not difficult. Not only this, even they can create an
adverse effect on your products that will harm your online reputation. There are so many
hackers to track or copy the valuable marketing strategies. So, to keep your marketing
strategy is must. But, very often it does not safe from the piracy makers. Piracy makers are
always there to copy your business strategy.
• Limited Consumer Link and Conversation: We all know that digital marketing is
excessively dependent on internet. So, the marketers may found it very much difficult to
access more consumers which they want. They cannot start a conversation with their
desired customers about the company products or brand image. But, the people who do not
use internet, are unable to know about your product.
• Advertisement for Limited Products: While we are discussing about advantages and
disadvantages of digital marketing, there is a practical drawback of digital marketing. It is
only profitable for consumer goods. We cannot sell the industrial goods or pharmaceutical
products through digital channels. So, if you wish to marketize any industrial or
pharmaceutical products, it is impossible to sell through digital marketing. So, there is no
scope to sell all the products.
• Less Interest On the Internet: There are some customers who are less interested in
internet. They simply avoid Internet advertisement. Even they do not trust the internet
advertisement. This creates a loss of valuable traffic. Because digital marketing wholly
depends on internet. Without internet, it does not work.
• Cash On Delivery: Cash on delivery is one of the disadvantages of digital marketing.

Because it does not ensure you for 100% cash back. This may create a hazard in front of
you.
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• Negative Feedback:
In respect of social media, a single post, tweet or comment or any claim or any negative
feedback about your services or products can destroy your online reputation for a long time.
To make reputation, it takes much time, but to break it does not take much time. Even some
negative feedback may destroy the chance of growth of your business.
Digital Marketing trend in India
Since last year the buzz-word in India is digitalization. From mandatory Aadhar card-linking
schemes to the rise of crypto-currencies, everyone felt the power of digital in India. With digital
fast becoming the norm, businesses are adopting digital marketing as their preferred strategy
for business growth. Over $135 Billion being spend in online advertising globally, Digital
Marketing is emerging as one of the fastest growing industries today. Asia is leading the trend
with over 30% annual growth. Digital marketing benefits businesses of all sizes in developing
countries. The smallest can enter the market and the biggest can access the most remote part of
it.
Digital Marketing Has a Huge Potential
India is a hugely populated country and studies show that an average Indian spends 4.4 hours
in a day on the internet while using their laptops. The smartphone penetration in the country is
also on the rise and using their smart devices they spend nearly 3.1 hours on an average on the
internet. Given that a day has only 24 hours, it’s a huge percentage of time that is spent on the
internet.
Even a layman will understand the huge potential that is there for digital business with such
significant figures of internet users. To tap this potential, you only need the right kind of digital
marketing campaigns, which any SEO company in Mumbai, Delhi or in any other location
understands. They devise the right kind of marketing strategies applying all the relevant tools
and techniques to attract the attention of this vast population of potential buyers.
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Marketing trends in 2018
• Voice Search: Voice is the future. More and more people are using voice-based devices
for everything from home automation to internet surfing.
• Mobile Traffic: Mobile was a hit last year and will keep on growing. Optimizing your
websites for mobile will help you in attracting higher traffic, as well as unlocking better
sales and engagement opportunities.
• Live Videos: Live videos were all the rage in 2017, with everyone from brands to
individual users leveraging them to reach out to their target audiences. The real-time
engagement that live videos enable makes it essential for your brand to focus on this
increasingly popular medium.
• Facebook & Instagram ads: Leading social media platforms such as Facebook and
Instagram have added many innovative algorithms for better consumer outreach and
targeting. Given the performance that such targeted ads deliver, it is a good idea for you to
explore advertising on these platforms
Top Marketing trends
• Big Data
As you can imagine, there are an increasing demand of professionals who deal with all this
information and transform it in "intelligence" for their organizations. The main function of
these professionals is to identify patterns and new business opportunities in their industries,
in order to generate and maximize the profit of the organization. There are programs
available that make this job easier, such as QlikSense or even the old SPSS. With the
increase in the number of online users and the amount of information produced, it is
expected that in 2018 there will still be a big demand in these professionals.
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• Video, Video and more Video

If 2017 has already brought us an increase in content produced by video, 2018 predicts to
be the year where the video will actually outpace all other content types. Video has slowly
taken over social networks as a major form of content production and all signs show that
this trend will only increase. Whether they're live streaming or not, users are more
captivated with video than other forms of content as it is more interactive and has greater
production potential and, therefore, captivates more user attention.
• Content Marketing
Content is king. This phrase may seem a euphemism, but no, it is the purer of truths. At a
time where content isn’t lacking on search engines, this is still the best way for
organizations to get a good ranking on the search engines in with they’re present. Not all
the content produced is going to be good, however, there will always be room for unique,
valuable and appealing content.
• Migration to Mobile
This is no longer a new thing. For years, we have been talking about complete mobile
migration, and despite still being a bit of a long way from that, the fact is, nowadays a big
part of the population uses their mobile phones to perform their searches instead of the
desktop.
• One-to-One Marketing
This is perhaps the big news on this list. Not because it is something that was never heard,
but precisely because it was something that should no longer be new. One-to-one marketing
is consistently regarded as one of the great solutions to customer acquisition.
TOP 10 DIGITAL MARKETING COMPANIES AROUND THE WORLD
• Launch digital marketing (USA)

Launch Digital Marketing, LLC provides digital marketing services. The company's
services include website design and implementation, search engine optimization, search
engine marketing, analytics, social strategies, and conversion optimization services.
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• Huge USA
Huge transforms companies by designing these best-in-class experiences, driven by strong
creative and rooted in the technology, data, and organizational strategy required for operational
excellence. They combine these capabilities into a single solution, creating unified brand
experiences that change industries and foster meaningful relationships with users.
• Techmagnate
Techmagnate is an Indian digital marketing and SEO services company based in New
Delhi. Starting as a SEO and web design & development company in 2006, they have
consistently grown as a 360˚ digital marketing agency and included social media marketing,
pay-per-click advertising, application development, online reputation management and
content marketing into their portfolio of services.
• Better Graph
Better Graph’s mission is to provide clients with best quality SEO services which boost the
online visibility, reach, and profitability in the ever-changing world of online search. As a
full-time SEO service provider, we open the doors of leads and conversions for your online
business. Strategically based in Noida, they conceptualize the path-breaking innovations
with knowledge and extensive expertise in our SEO services
• Sparx IT Solutions
Sparx IT Solutions is a web & app development company that creates user-centric websites.
Designing apps that could easily engage the audiences is one among the several profiles of
the company. The company has a dedicated team of professionals as a result of which it
successfully delivers projects within the estimated time period that too by satisfying the
clients.
• Blue fountain media

Blue foundation media provider of online marketing and mobile software development
services. The company specializes in web design and development, online business
consulting, mobile development, search engine optimization, social media marketing, pay-
per-click marketing, branding and video production.
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• Jelly fish
Jellyfish Online Marketing Ltd. provides digital marketing services. It offers analytics,
brand, conversion optimization, double-click partnerships, Email, PPC, programmatic
display, search engine optimization, social, user experience, video, and Website
services. The company was founded in 1999 and is based in Reigate, United Kingdom. It
has additional offices in London and Brighton, United Kingdom; Baltimore, Maryland;
New York, New York; San Francisco, California; Reston, Virginia; and Durban, South
Africa.
• Koozai
Clients benefit from professionally run Pay per Click (PPC) campaigns with expert Google
AdWords Management. Impact Media also offers a full range of Search Engine
Optimization (SEO) services, including general site optimization, SEO copywriting and
link building programs. All of this is supported by analytics services, including a standalone
Google Analytics service.
• Ingenex
Ingenex Corporation provides enterprise application software and consulting that focus on
IT asset management; business analytics, and IT infrastructure library (ITIL). It offers IT
infrastructure software, hardware, and network asset management; data center real estate
management; ITAM Audit zos, server, and desktop; and software contract and license
audit.
• Latitude Digital Marketing

Latitude Digital Marketing Limited, doing business as Latitude and Latitude Express,
provides digital marketing products and services. It offers conversion analytics solutions,
such as Web analytics consultancy and technical support
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TOP 10 DIGITAL MARKETING COMPANIES IN INDIA
• Web Chutney
Web chutney has worked with some leading companies in India. They have created
some award winning and memorable campaigns for their clients that have helped the
brands to build and sustain relationship with their audience.
• Pinstorm
Pinstorm ranks among the leading digital advertising companies in the world. They
have adopted an approach that sees strategy, user experience, research, web design,
mobile-friendliness, advertising, viral videos, search optimization, Facebook
campaigns, Twitter updates, real-time listening and responses as a seamless set of
tactics that stem from one overarching brand strategy.
• Wat Consult
It is a full service digital agency that delivers across the value chain right from
launching a brand via digital to building a brands salience via digital to driving business
leads and sales for a brand.
• Foxymoron
It was started by just 4 friends as an experiment and now that experiment has converted
into one of the India’s leading independent digital agencies. They have worked on many
innovative, impactful, interactive and award winning campaigns.
• Goozoop
It is a globally recognized Digital Marketing Agency that believes in humanizing your
brand by optimizing your online reputation.
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• Every media
It is a full service digital and mobile marketing company that specializes in
communication strategies with focus on movies and brands. They provide end to end
digital marketing campaigns and are pioneers in Design, Development & Technology.
• Social wavelength
It is a Social First Digital Agency that has worked with some of the largest brands and
companies around the world to help them embrace Social and Digital platforms.
• Blog works
It assists brands and organizations globally to engage stakeholders in conversations to
share, draw insights, build communities and co-create offerings for business impact
• Adsyndicate
Adsyndicate is India’s premier and independent 360-degree communication
agency with over 25 years of experience and located in 12 cities nationwide. We
are a full-service digital agency offering innovative and creative solutions. Our
services include Digital Marketing, Advertising, Films, Events, BTL, Print and
Design Services.
• Techsech
Techsech works on the motto of You Win We Win. Client satisfaction is of major
importance to them. They give you the option of choosing the right team for your
business. They have seven teams in total which they call 7 wow teams. Each of the
teams possess different processes, skills, and planning so as to meet and fulfill your
business requirement
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TOP 5 DIGITAL COMPANIES IN KARNATAKA
• Nexgen Digital Marketing Solutions
The Nexgen team has designed and developed their brand website which was very
impressive, widely appreciated and on time. They continue to engage them for online
marketing & SEO, in which they have done well, much beyond our expectations.
• Regalix
Regalix works with enterprises in the hi-tech, ad-tech and retail domains, helping with
customer acquisition, growth and retention. With its roots in data-driven and ROI
oriented marketing, Regalix has morphed from a digital agency to a full-fledged
Customer Success company, delivering seamless customer experiences in today’s
subscription based economy.
• Langoor
Langoor is a digital agency made of creative technologists. They help organizations

reach their full potential through the intersection of great ideas and technology. The
Langoor, also known as “the Great Indian Langoor”, is a type of monkey only found in
India. “Langoor” also colloquially means “crazy” in Hindi. They chose the name
because it reflects their approach: you need to be crazy to be able to change the world.
• Social Beat
Social Beat is one of India's leading digital marketing solutions company with presence
in Bengaluru. They are a young and energetic team of enthusiastic professionals who
believe in innovative strategies and out-of-the-box solution for our 200-plus marquee
clients.
26
• Orion Digital
Orion Digital is the social media division of Orion PR, leading Public Relations Agency
with close to 2 decades of PR experience and expertise. With a team comprising of both
technical and creative support, Orion Digital provides a 360-degree approach to web
marketing solutions for brands/companies to connect and interact with consumers online.
TOP 5 DIGITAL COMPANIES OF HUBLI
• Web dreams
Web Dreams, Unit of ClickHubli.com provides complete web solutions under one
roof. Major services offered by Web Dreams are website design, web application
development and online marketing services like search engine optimization. We have
developed many customized web sites for Government sector, corporate institutions,
individuals and small businesses.
• Oscid technologies
Oscid Technologies is a complete Web Solution Provider, India, which provides full range
of services like High End Software Development, Website Design and Development,
Domain Registration, Web Hosting, Search Engine Optimization (SEO), Ecommerce
Solutions, Content Management System, Graphic Designing and other IT related works
• Brand promoters
We are the team of amicable story – tellers. Our intuitive minds weave incredible digital
stories to give your brand an enhanced ROI (Return on Investment) from social media &
digital marketing. From strategy to creation, we bring together the perfect mix of marketing
expertise, creative talent and technical savviness to turn ideas into astounding brand
experiences.
27
• Web design royale

Web Design Royale is a Web Services Company serving its clients with world class range
of high- end services across the globe especially Indian region. Our team is segregated
under Web Design and Development, Software Solutions, Animation, Visual Effects,
Interior designing, 3D architect.
• Bloomarc
A Digital Marketing Agency with proven expertise in Website developing, SEO, Social
Media Marketing, FB Advertising, Graphic/Logo Designing.
28
COMPANY PROFILE
29
Ultimez Technology Pvt Ltd
Ultimez Technology is the professional Web Design Company Bangalore, considering all
aspects of web development and Digital Marketing solutions at most affordable cost. Whether
you are a startup or large enterprises, an online presence is must for every business. Online
business doesn’t mean just a website, but well designed, functional mobile friendly and a nice
looking website is what matters from visitors to choose you than your competitors. We are
specialized at transforming the creative business idea into interactive web solutions. We offer
full-fledged web services from web design, development, interactive ecommerce solutions,
graphic design, logo design, digital marketing and online brand reputation that make them stand
unique amongst their competitors. Ultimez as the interactive web development company in
Bangalore provides the fresh, creative and interactive web resolution for your business.
Ultimez Technology never compromise with quality. It has always selected for quality more
than any other aspects related to resources. Quality Management System includes the set of
effective performance in every task which includes managerial activities with high quality of
output to every process.
Objective of the company
• Adopting and execution of conventions in software development process by our experts

based on present technologies and practices.
• Product life-cycle examines to make certain acquiescence with guidelines to enhance
business growth in current scenario.
• Validation and verification of products to deliver as per clients need.
Founding and effective alliance for all projects with all project team member’s individual
needs. Ultimez Technology has one of the finer QA department which includes subdivisions
to make all the possible aspect to meet the requirements. We are encircled with highly QA
experts as well as specialized engineers to develop the clients project to the level of elevation
according to the expectation. Our team is passionate to such extent they understand systematic
and adopt step wise process to accomplish the task whether it has one project or more than one
we give best concern to meet the quality performance. As QA team is not inclined completely
with the development team, hence QA team is also not responsible with project management
team.
30
MISSION
To build a long term relationship with their patharon and clients and gratify exceptional
services by pursuing business over innovations and cutting edge technologies
VISION
Our core emphasizes to convey best excellence in every project we pledge and ensure to
maintain our bench mark
Our Strengths
• One-Stop Internet Solutions
Ultimez is present to build any kind of web development solution. Web design, complex
website development, custom programming, dynamic website never matters our highly
professional team builds by using current technology and as per market tendency to enhance
our clients
• Full-Cycle Development Services

You can find always support from Ultimez in your business requirements such as specification,
featured design, testing, validation, coding part of product performance. We provide full-cycle
development services to our valuable customers.
• Quality Standards
Ultimez Technology believes in quality services: We develop web solution which is based on
high quality of performance to enhance business needs. We never ever compromise with
excellence especially with our client’s project. You can find perfectly combination of quality
communication and quality method approach which results in our every web development
aspect.
• Vast Pool of IT Professionals
Ultimez has strong team with proficient knowledge to accomplish business goal, we have
highly professional IT expertise to structure web solution with the use of present technology to
boost the business within competitors and improve visibility over online. We offer web
resources before we deliver to our potential clients it should adopt the process which includes
quality testing, evaluating, business analysis, right decision then final approach and handout to
clients.
31
• Complete Transparency
According to particular requirements we take approach of clients, we follow the method which
has systematic and effective performance. Our experts make use of all the necessary segments
to enhance complete transparency with the clients.
Ultimez Business Philosophy
• Deliver Maximum Value

Ultimez is the place where you can get full assurance and deliver at maximum value to our
potential clients. We are present has the leading agency to develop project of clients to make
them continuously flow in growth and boost in this viable business trend. We believe that our
success is in our client’s success.
• Understand Clients Needs
We build each and every aspect to meet the clients need. Before working on it we understand
completely and handout responsive web solution. We are present to guide our clients in right
path which helps them to take correct decision of business growth.
• Partner with clients
Ultimez ensures client that we maintain and believe in long term relationship and also one of
the trustworthy partners with clients. Our aim is more than providing quality services we
believe in creating a name as one of the trusted web development partners. We are always
present to accomplish business needs of customers to the extent of expectations.
• Earn Clients Trust and Confidence
We are present to provide such services which builds trust and confidence between company
and clients. We know very well that to create trust and confidence how strong the relationship
should be we make all the possible efforts to improve and enhance our regular’s need as well
as to increase visibility through online.
DEPARTMENTS OF THE COMPANY
• Management – Board of Directors

• Sales Department
• Marketing Department
• Finance and accounts Department
• Project Management Department
32
• Design department
• Development Department
• Support and Maintenance Department
Key Process
• Process monitoring
• Configuration Management
• Risk Management
• Full Cycle Key testing
• Document and code Reviews
• Defect Follow up
History of Ultimez Technology
Having originated in the year 2012 Ultimez has prospersaly launched across India
(Bangalore, Hubli, Pune) Dubai Manchester.
Ultimez Technology has nominated as Asia Best Employee Brand Award-2017 held at le
meridian Singapore, Sentosa.
Processing more than 100 happy clients for successfully delivering projects, Ultimez is yearly
doubling the growth in trade and industry.
Ultimez is a service based company with more than 50 employees across their Hubli and
Bangalore branches. From capital of 100,000 at the launch with enlarging and growing
revenue.
Ultimez has successfully flourished in the industry including healthcare financial education
travel and hospitality technology government sector many other technical and non-technical
administrative and management business
In the journey of 5 years we have catalyzed major changes that have lead as an emergence as
the global destination for all software system domains.
33
About Ultimez Technology

It is a professional web designing company in Bangalore discovering the innovative ways to
turn ideas into creative solutions for online presence over the web.
The only thing that reflects your brand and business in the web world it is website and web
related services because the whole concept of today’s business is online and all the activities
of business are carrying out through the network called website.
Global trend urges to offer interesting and fully functional web solutions to elite organization
and business. Web design development has become in demand today’s competitive era the
professional team with years of experience delivers the best of services within prescribed time
limit our main aim is not just to create or design a website for business but to stand with it till
the end, keep updating and giving you ultimate control over your website 24/7 and budget their
by establishing reliable relationship with the clients. It is simply awesome to know what the
web designing services contribute to the extent of giving best.
They offer web designing services through India to all categories of business the main services
are highlighted below:
• Custom web design

• Social web design
• E-Commerce web design
• Real estate Web Design
• Corporate web design and many other services
Ultimez take pride to offer the latest web designing services to clients their team of professional
uses advance technology like HTMLS Bootstraps and query to design a website by client’s
requirement and convenience.
The Professional Web Design Company in Hubli provides paramount web design services all
over the Hubli. It has highly qualified and experiences team to grant your business with perfect
navigated website which helps to generate traffic to your business. Company’s products are
Safe hosting, Wixxa, Mzippy, Utructs and U Travel.
It has vast and good infrastructure provides excellent services of web development with most
creative and innovative designs. The company has the marketing team with SEO expertise’s,
designing and development team it also offers hosting services for the business.
34
Website Design
Website designing creates a unique perception in the minds of viewers to your website and also
helps to promote your brand image in this competitive market. Now a day’s E-Commerce has
more demand to build our business in this sector we need to promote through websites which
ultimately reaches your targeted altitude
However, many companies provide same web related services to their clients with the slight
difference in application, Ultimez believes in providing services as per client’s requirement
and also having a perception with present trend in IT sector. The company deals every day with
challenges to enhance and improve better services for their clients.
They have best managing team which helps to maintain a good relationship with the clients.
The applications provided are user-friendly and easily to use, employees have fun at work
culture they complete the task with confident and passion.
Although, web design includes effective services with systematic and steps wise categorization
of applications. As visitors should get the information what they search in a particular website,
we assist you satisfy them effectively.
Work at Ultimez
Ultimez Technology builds methodology that enhances as an effective result which
communicates advance and ensure in the form of guarantees for customer satisfaction service,
relates to cost, quality and strategic objectives devoid of concession on any other than these
factors as beyond.
Over the past period we have developed a hoard of acquaintance through many development
projects.
Our experts follow best industry practices such as RUP (Rational Unified Process) and Agile
Methodology to achieve the business objective.
Especially for Web related projects we adopt best quality practice and approach in results for
effective performance although in unnecessary difficulties which affects the project in time as
well as cost efficient.
35
Strong Project Management
In respective of every client's project we have particular expert from initial to final process of
development so that client no need to have complexity with any issues. This method made us
to prove as one of the leading software development service provider, we adopt various
processes such as project planning, team management, early project risks definition and the
final reporting to clients. All the clients project are under Ultimez best association.
Through Analysis Requirements
Ultimez has special and different definition for requirement process which is followed. This
results for clients that achieve customer satisfaction as per expectations. We adopt different
level of description required:
• Product Vision
• Use Cases
• Business Vision
• Functional Specifications
• Refined Development Process
Ultimez Technology makes use of specific method to complete Life cycle of software
development process with different levels. We develop as per to monitor perfect project risks
and ensure effectively in results to achieve high level performance in project execution.
Constant Quality Monitoring
Our team at Ultimez Technology has enthusiastic quality department which is responsible for
best performance in every projects from initial to final step. According to the project we assign
for testing team and allocate timeframe for them. We adopt tracking system such IBM Rational
Clear Quest for experts of tracing issues which allows for resource optimization and cost of
projects. As we have QA team to work separately for software development projects.
36
Training for Clients
As we are here in the digital world with tuff competition, fast growing trends, knowledge
management and right decision-making style from past years. We follow the agile methodology
in this flexible existing world. Our team adopts strategies which fulfills individual as well as
association needs and desires. Look how we provide training for client’s project and make them
to reach till expected objective as per planned.
In training we follow with different present technology concept, roles and documents, typical
difficulties and issues for every project related resources. We face many challenges and achieve
quality performance in results, we are passionate to implement standup meetings, situate
SMART objectives and assess work space, as well as accumulate data from team, advance
generation of ideas and many more as per aspect.
37
Work flow:
PROJECT ANALYSIS
WIRE FRAMING
BRAIN STORMING
IDEATION
REVIEW AND TESTING
PROJECT DELIVERY &

REVIEW ASSESMENT
38
PRODUCTS AND SERVICES

PRODUCTS:
• Chit Fund Management Software

• Water Billing Management Software
• Cable Operator Billing Software
• Rental Property Billing Software
• Employee Management Software
SERVICES
WEB AND MOBILE APPLICATION DESIGN
• Web Design
• UI UX Designing
• Graphic Design
• Mobile App Design
• Print Design Service Company
• Ecommerce Website Design
• Logo Design Services
WEB AND MOBILE APP DEVLOPEMENT
• Website Development
• Mobile App Development
• CMS Website Development
• WordPress Website Development
• Joomla Website Development
• PHP Website Development
• Open cart Website Development
• Desktop Application Development
• Outsourced Software Product Development
• Ecommerce Website Development Services
39
ONLINE MARKETING
• Search Engine Optimization

• Pay Per Click Services
• Email Marketing
• Digital Marketing Agency
• Social Media Optimization
• Internet Marketing Services
OTHER SERVICES
• Server Management
• Apps for Gadget
• Integration
• Database Consulting
• AWS Solutions
• Customer Support
• VOIP & Streaming Media
• Security Consulting
• Web Hosting Services
• Domain Name Registration
COMPETITORS
1. Alakmalak.com
2. Eight25media.com
3. Fabit.com
4. Kdweb.co.uk
5. Fatmedia.com
40
LITERATURE REVIEW
41
1. J Suresh Reddy has published has article in Indian journal of marketing Title of
article is “impact of E-COMMERECE”
Marketing is one of the business function most dramatically affected by emerging

information technologies internet is providing new channels for interaction and
communication it creates relationship with customer through sales marketing and
customer support company can use web to provide ongoing information service and
support.
2. Neelika Arora32 has published a researched article on “Trends in online

Advertising” in advertising express 2004.
The study speaks mainly about the demographic profile of Indian User’s It also gives
comparison between global trend and Indian trend & changes accord in 2004 and
expected change to occur in the year 2006 and them after
In India Internet as a medium Is accepted by a wider industrial segment that includes
fashion and boutique, automobiles, hotels, FMCG (Fast Moving Consumer Goods)
Photography. Some of the top spenders in India are automobiles, followed by brands
like Pepsodent, Cadbury etc.
3. Victor Van valaen has published a researched article on “Is your marketing
Smart”
Today’s advertisers not only need to cater or directly pinpoint a précised audience but
they need to customize their advertisement, in web media you will be having a idea
about how will be seeing your video and adds and how it will create impact on the
audience.
4. A study done by smiths Narayanswamy Ramasubbu, MS Krishnan done on

December 2016 stated that “Websites are important components of internet strategy
for organization”
The article speaks about the relevance of business domain of a website to gain better
understanding of relative information of web design elements they use hierarchical
linear modeling to model and cross level interactions they have explicitly considered in
previous research by analyzing more than 10000 thousand online customers. From the
survey they founded out that websites features are creating a huge impact on business.
42
RESEARCH METHODOLOGY
43
PROJECT TITLE: A Study On Adoption of Digital Marketing

Among Startups of Hubli City
OBJECTIVES
• To study the awareness of digital marketing among Hubli startups.
• To study the need and interest of digital marketing Hubli startups.
• To study the adoption of digital marketing among startups and its effectiveness.
• To study different digital marketing services.
• To study about different digital agencies accessible in Hubli and awareness of Ultimez
Technology among startups of Hubli city
PROBLEM DEFINITION
To determine the adoption of digital marketing among the startups of Hubli city on hotel, art
and entertainment and fashion and boutique and the awareness of Ultimez technology among
them.
Limitations of the study

• The result generated from questionnaire are done on the assumption that the respondents have
answered.
• Study are being restricted to Hubli area only
• Sampling size for my report was restricted to 60 respondents only
• The period of study was not sufficient to cover all the aspects
DATA COLLECTION METHOD
Sources of Data Collection

• Primary data was collected during the training, interaction, discussion, Discussion with
them organization and team leads and through questionnaire from google document.
• Secondary data was collected through company website (www. Ultimez.com) and previous
study on digital marketing
44
RESEARCH DESIGN
• Sampling Region: Startups of Hubli city

• Sampling Unit: Art and Entertainment, Fashion and Boutique, Hotel
• Sampling Size: 60 Units
• Sampling Technique: Stratified Sampling
• Research Type: Descriptive Research
• Survey Tool: Structed Questionnaire through Google Forms
• Data Analysis: SPSS
Descriptive Study
Descriptive research is used to describe characteristics of a population or phenomenon
being studied. It does not answer questions about how/when/why the characteristics
occurred. Rather it addresses the "what" question what are the characteristics of the
population or situation being studied The characteristics used to describe the situation or
population are usually some kind of categorical scheme also known as descriptive
categories.
Benefits of the study

The study helps to know about the importance, awareness and usage of different digital
services accessible among the startups.
45
ANALYSIS AND
INTERPRETATION
46
1. Business Category & Commencement year of the firm?
Categories Commencement year of the Total

firm ?
2016 2017 2018
Art and
8 7 5 20
Entertainment
Fashion Boutique 7 12 1 20
Hotel 5 10 5 20
Total 20 29 11 60
47
Interpretation: According to the survey the total survey consists of 60 respondents and 3
sectors having 20 equal respondents the following graph states the commencement of these
business startups in the following year 2016,2017 and 2018
Art and entertainment has 8 startups in the year 2016 ,7 in 2017 and 5 in 2018
Fashion and boutique has 12 startups in the year 2017,7 in 2016 and 1 in 2018
Hotel has 10 startups in 2017 and 5 in 2016, 2018
48
2.What Standard method do you prefer to promote your brand?
What Standard method do you prefer to promote Total

your brand ?
Hired a Looking Not Own Social Under
team for Yet team Media Develo
Trusted Started pment.
compani
Business es
Category
Art and
Entertainme 0 1 8 2 7 2 20
nt
Fashion
0 0 7 2 7 4 20
Boutique
Hotel 2 0 5 0 12 1 20
2 1 20 4 26 7 60
Total
49
Interpretation: the survey states different methods used by the startups to promote their brand.
The following sectors use the following methods to promote their brands
art and enter sector uses social media for their branding and 2 have their own their promoting
team and are under development respectively, and1 of them is looking for trusted companies 8
startups has to yet start promoting their brand online.
50
3.1Are you using Digital Marketing?
Business Are you using any Digital

Category Marketing Services?
NO YES
Art and
12 8
Entertainment
Fashion Boutique 12 8
Hotel 11 9
Total 35 25
Interpretation: The survey explains no of startups using digital marketing and no of startups
not using digital marketing in art and entertainment 8 startups are aware of digital marketing
and 12 startups are not aware of digital marketing.
51
If yes, What have you started with ?
Business Category If yes, What have you Total

started with ?
Paid SEO SMM
Advertis
ement
Art and
Entertain 2 4 1 20
ment
Fashion
3 4 1 20
Boutique
Hotel 1 3 5 20
Total 6 11 7 60
52
Interpretation: According to the survey art and entertainment 4 startups use SEO,2 startups
use paid advertisement and 1 startup use SEM
In Fashion and boutique 4 startups use SEO 3 startups use paid advertisement and 1 startup use
SEM In Hotel sector 5 startups use SMM 3 startups use SEO and 1 startup uses paid
advertisement.
53
3.3. Why Don’t you use Digital Marketing?
Why Don't Use Digital Service ?

Business Category Not aware of it Not Interested
Art and
4 8
Entertainment
.
Hotel 3 8
13 22
Total
Interpretation: According to the survey in art and entertainment sector 8 startups are not
interested and 4 startups are not aware of digital marketing in fashion and boutique 6
startups are not interested and 6 startups are not aware of digital marketing and in hotel
sector 8 startups are not interested and 3 startups are not aware of digital marketing.
54
3.4 What results you look forward with

Digital Marketing services?
What results you look forward with

Business Category Digital Marketing services?
Business Increasing
Branding leads/Sales
TArt and Entertainment 1 7

aFashion Boutique 0 8
r
u
Hotel 0 9
p
s
1 24
Total
55
Interpretation: According to the survey in art and entertainment 7 startups are using digital
marketing for increasing their sales and 1 startup is using digital marketing for business
branding in fashion and boutique startups are using digital marketing to increase their sales
And in hotel sector startups are using digital marketing for increasing sales
56
4.Effectiveness of Digital Marketing
Business Category How happy are you with your

digital marketing service
Happy Very Happy
Art and 1
6 2
Entertainment 2
1
2
1
Hotel 2 7
1
3
Total 13 12
5
57
Interpretation: According to the survey in art and entertainment6 are happy with the effect
and 2 are very happy with the effect in fashion and boutique 5 are happy 3 are very happy
with the effect and in hotel sector 2 are happy and 7 are very happy with effect of digital
marketing.
58
5. Different sources of Digital Marketing?
Business category From your Experience , T

What would you go for ? o
In house Outsourcing t
Digital for trusted a
marketing digital l
team companies
Art and 1 2
7 1
Entertainment 2 0
1 2
2 0
1 2
Hotel 9 0
1 0
3 6
Total 23 2
5 0
59
Interpretation: According to the survey in art and entertainment 7 Startups are using in house
Digital marketing 1startups are using Outsourcing Trusted Digital agencies in fashion and
boutique 7 startups are having their own digital team and 1 startup is looking for trusted digital
companies and in hotel sector 9startup have their own digital marketing team.
60
6. Have you anytime heard about Ultimez Technology

Web Service and Digital marketing services?
Business Category Have you anytime heard Total

about Ultimez Technology
Web Service and Digital
marketing services?
No Yes
Art and
20 0 20
Entertainment
Fashion Boutique 20 0 20
Hotel 14 6 20
Total 54 6 60
Interpretation: According to thein art and entertainment 20 startups are not aware of Ultimez
Technology in fashion and boutique20 startups are not aware of Ultimez technology and in
hotel sector 14 startups are not aware of Ultimez technology and 6 startups are aware of Ultimez
technology
61
FINDINGS
SUGGESTIONS
AND CONCLUSION
62
FINDINGS
1. According to the survey 35 are not using Digital Marketing & 25 in total are using Digital
Marketing Services
2. According to the survey in l6 of them are using paid advertisement, 11 of them are using
SEO and 7 of them are using SMM.
3. According to the survey 13 startups are not aware of it, 22 people are not inrested of using
digital marketing services
4. According to the survey 1 startup is interested in business branding and 24 are interested in
increasing sales.
5. According to the survey the 12 startups are very happy and 13 startups are okay seeing the
effectiveness of digital marketing
6. According to the survey 23 Startups are using in house Digital marketing 2 startups are
using Outsourcing Trusted Digital agencies
7. According to the Survey 54 startups are not aware of Ultimez Technology and 6 startups
are aware of Ultimez Technology
8. Hotel sector has less awareness of Digital Marketing
9. The awareness of different digital agencies in Hubli is very less all the sector
10. The awareness of Ultimez technology is very less especially in fashion boutique and art
and entertainment
63
SUGGESTIONS
1. Startups should engage themselves more in digital marketing as it may help them to
grow their business
2. As it is seen that startups are more in paid advertisement and Also SEO and SMM but
they can also use organic advertisement
3. Startups should try to learn more about Digital Marketing
4. Startup should wait till the effect of the digital services gives them good returns.
5. Hotel sector should try to engage them self-more in digital marketing
6. Digital agencies should use banner or different promotion technique to promote to
increase their awareness among the startups
7. Ultimez technology should undertake the awareness program among the startups with
respected to the importance of digital marketing
64
CONCLUSION
The overall experience with the respondents was quite challenging the outcome of the
survey says that the awareness of digital marketing among the startups of Hubli city is
very less. Startups should try to engage them self with different digital services as today
era is the digital era and it is growing in every field. So it is highly necessary for startups
to start using digital Marketing
65
BIBILIOGRAPHY
66
7. Company details from website (www.ultimez.com)

8. Internet sources (www.marketingteacher.com)
9. Other sources: information by external guide
10. Literature review article
i. Suresh reddy article in Indian journal of marketing
ii. Neelika Arora article in advertising express 2004
iii. Victoria valeen article in digital journal 2011
iv. Narayanswamy Ramasubbu study in December 2016
67
Annexure
QUESTIONNAIRE ON A STUDY ON ADOPTION OF DIGITAL
MARKETING AMONG STARTUPS OF HUBLI CITY
1. Name of your firm
2. Contact details
3. Email Address
4. Website
5. Commencement year of the firm?

a. 2016
b. 2017
c. 2018
6. Choose your Business Category.

a. Art and entertainment
b. Fashion boutique
c. Hotel
7. What Standard method do you prefer to promote your brand?

a. Not Yet Started
b. Social Media
c. Hired a team
d. Own team
e. Under Development.
f. Looking for Trusted companies
8. Are you using any Digital Marketing Services?

a. Yes
b. No
68
8.1 If yes, what have you started with?

a. SEO
b. SMM
c. Email Marketing
d. Paid Advertisement
e. Any other (mention it) ____________
8.2 If Not, Why?
a. Not interested
b. Not aware of it
c. Other reason (mention it)
8.3 How happy are you with the digital service?

a. Very Happy
b. Happy
c. Not Happy
9.What results you look forward with Digital Marketing services?

a. Business Branding
b. Increasing leads/Sales
c. Audience connection and Awareness
d. Mention if any
10.From your Experience, what would you go for?

a. In house Digital marketing team
b. Outsourcing for trusted digital companies
11. Name Any 2 Digital Marketing Companies you’ve been referred, heard or Known?
a. 1
b. 2
12. Have you anytime heard about Ultimez Technology Web Service and Digital marketing
services?
a. Yes
b. No
69

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A Study On Adoption of Digital Marketing Among

Startups of Hubli City

GLOBAL BUSINESS SCHOOL, HUBLI

Prof. Arun Kubasadgoudar Miss Tabassum M

Assistant Professor Digital Marketing Lead

Global Business, Hubli Ultimez Technology, Hubli

GLOBAL BUSINESS SCHOOL, HUBLI

Place: Hubli Prof. Arun Kubasadgoudar

Adoption of Digital Marketing Among Startups of Hubli City” submitted by me in

Administration” by Karnatak University, Dharwad; this is my original work and is not

submitted elsewhere for the award of any other degree or diploma.

Date: 30-8-2018 Riya Kothari

Place: M.B.A II semester

SLNO PARTICULARS PAGE NO

1. Executive Summary 1-7

2. Industry Profile 8-28

3. Organization Profile 29-40

4. Literature Review 41-42

5 Research Methodology 43-44

6 Analysis Interpretation 46-61

7 Finding & Suggestion 62-64

Importance of Digital Marketing

Why Digital Marketing is so important and gives you so many benefits?

Encourage engagement through digital media

The more likes the better!

Get ahead of your competitors

Go beyond the boundaries

Some of the common assets and tactics

4. Social media Marketing

5. Pay Per Click Services

8. Online Public Relations

History and evolution of digital marketing

TRADITIONAL MARKETING V/S DIGITAL MARKETING

Tradition Marketing Digital Marketing

Barriers of Digital Marketing for Startups

1. # Barrier 1. Taking Digital Marketing lightly

2. #Barrier 2 Lack of knowledge and understanding of Digital Era realities.

# Barrier 3 -Framing alternatives in a way that leads to risk

# Barrier 4 Poor/no roadmaps for effective digital engagement and

# Barrier 5 No, inadequate or inappropriate resource allocation

BENEFITS OF DIGITAL MARKETING FOR PRESENT BUSINESS

4. Personalization - if your customer database is linked to your website, then whenever

LIMITATIONS OF DIGITAL MARKETING:

• High Competition of Brands: Talking about advantages and disadvantages of digital

• Cash On Delivery: Cash on delivery is one of the disadvantages of digital marketing.

Digital Marketing trend in India

Digital Marketing Has a Huge Potential

Marketing trends in 2018

Top Marketing trends

• Video, Video and more Video

TOP 10 DIGITAL MARKETING COMPANIES AROUND THE WORLD

• Launch digital marketing (USA)

• Blue fountain media

• Latitude Digital Marketing

TOP 10 DIGITAL MARKETING COMPANIES IN INDIA

TOP 5 DIGITAL COMPANIES IN KARNATAKA

• Nexgen Digital Marketing Solutions

Langoor is a digital agency made of creative technologists. They help organizations

TOP 5 DIGITAL COMPANIES OF HUBLI

• Web design royale

Ultimez Technology Pvt Ltd

Objective of the company

• Adopting and execution of conventions in software development process by our experts