RECRUITMENT DEFINED

Recruitment is concerned with developing suitable techniques for

attracting more and more candidates. The process of finding the best-
qualified candidate (from within or outside of an organization) for a job
opening, in a timely and cost effective manner.

INSURANCE COMPANIES:
A business that provides compensation in the form of paying for loss, damages,
injury, treatment etc. in exchange of premium payments. The company
calculates the risk of occurrence then determines the cost to replace (pay for) the
loss to determine the premium amount.

State life insurance Company of Pakistan:

 State Life is one of the largest Life Insurance Corporation since 1972 in
Pakistan. They provide more efficient services to policyholders and
maximize return to policyholders by economizing expenses and
increasing yield on investment.

Life insurance is the one-stop-shop for requirements of services in the

areas of insurance, financial coverage and losses, mortality b e ne f i t a n d
health opinion etc.

The company possess about 90000 sales people, others include Directors,
Executive Directors, Divisional Heads and Departmental Heads etc that
means company has two pillars i.e. Management and Salesforce.

Recruitment process in SLI Pakistan

 There are two sources of recruitment.

RECRUITMENT

INTERNAL EXTERNAL

 For recruiting sales people, company needs a traditional

process to attract the external candidates. Like:

1/- Identification of recruitment needs

A business depends largely on its personnel and the skills they possess. For this reason, it is
essential that the employer identifies his recruitment needs in time. The process starts with
determining the future human resources needs of the organization. After determining
these needs, the number of open positions should be outlined to include a job
description. Or many times the need of recruitment occurs when the company
experiences high turnover and there is need to fill the vacancies. In this way, this process
begins when HR department receives requisition for recruiting from any department of SLI.

2/- Analyzing sources of recruitment

Then the second step is to decide what could be the better source of recruitment.
There may be a current employee that would fit the new opening. Additionally, by
looking at the current employees, company looks if there is internal talent available
for the job. Otherwise company go for external recruitment process.

2/- defining the role

Having analyzed that there is need of recruitment for certain position/ positions, the
company refers JD to know what the requirements of job is.

 What is the main purpose of the role?

 What are the objectives of the post?
 What skills, abilities and attributes are you looking for?
 With these questions, company decides the personal and professional
attributes for job. For example, a salesperson must have communication skills, he can influence
people and has sense of achieving targets.

3/- Advertisement
For every company, it is crucial for company to begin with an attention-attracting headline
that describes your strongest attraction to the target group. There can be multiple sources to
convey the message like writing the perfect job posting, using social networking sites, print
ads in local newspapers etc. Regardless of source, the advertisement must include the best
features about the job, like qualification, job duties etc.

4/- collection of CVS

Equal Employment Opportunity

There is no discrimination always follow the rule of EPO all applicants

treated equally .but there is quota for disable people.

 For recruiting managerial (office) positions, SLI uses

internal source i.e. through promotions, transfers,
upgrading etc.
As the company’s operation become broadening it becomes need of hour
to increase the number of sales persons, ultimately to handle them it
becomes need to recruit Sales representative or chief offices. In state life
insurance, to fill the vacancies of managerial positions, the internal
recruitment process is used.

The employees already working in company are considered suitable for

higher jobs than those recruited externally.A Sales Representative having
two years’ association and having fulfilled the laid down promotion
criteria is elevated as Sales Officer. The Sales Officers completing the
laid down of Sales Manager are upgraded as Sales Managers. Hence
promotion criteria transfers is the best source of internal recruitment.
 In case of SLI, the history is full of people who joined
company as Sales Representatives and reached the upgraded positions
of Executive Director through internal recruitment.

Recruitment Agency
Large organizations use the resources efficiently, hence they don’t put burden of
spending hours to read resumes and culling through piles of inquiries. Instead,
they pay the recruitment agencies or make a personal recruitment agency
department of their own.
In case of SLI, they have their own recruitment department with the name of
personnel and General Services Department (P&GS). This department has the
sole responsibility and authority of the disciplinary action of the employees.
Selection, recruitment, termination of the employees. This department Agencies
get lists of vacancies from employers, and then place adverts on internet job
boards, and sometimes in other places too. They are also always on the lookout
for new CVs being uploaded and receive bids from interest applicants.