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Faculty of Business and Law 

School of Management

Unit Outline

MGMT3004 Entrepreneurship
Semester 2, 2018

Unit study package code: MGMT3004 


Mode of study: Internal
Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise
information refer to the Learning Activities section.
Seminar: 1 x 3 Hours Weekly
This unit does not have a fieldwork component.
Credit Value: 25.0
Pre-requisite units: Nil

Co-requisite units: Nil

Anti-requisite units: Nil

Result type: Grade/Mark


Approved incidental fees: Information about approved incidental fees can be obtained from our website.
Visit fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator:

Title: Dr
Name: Louis Geneste
Phone: +618 9266 7987
Email: l.geneste@curtin.edu.au
Location: Building: 402 - Room: 916
Consultation times: By appointment

Teaching Staff:

Administrative contact: Name: CBSManTeachingSupport


Phone: Please email
Email: CBSManTeachingSupport@curtin.edu.au
Location: Building: Please email - Room: Please email
Learning Management System: Blackboard (lms.curtin.edu.au)

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School of Management
 

Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and
present. The Centre for Aboriginal Studies aspires to contribute to positive social change for Indigenous
Australians through higher education and research.

Syllabus
The unit is research and theory-based but practice-oriented. Utilising fieldwork interviews with real-life
entrepreneurs it aims to ensure that students are fully aware of the issues and challenges associated with the
tough business realities of being an entrepreneur. This is achieved by examining and analysing the characteristics
of the entrepreneur and their new and/or growing business.

Introduction
Welcome to MGMT3004 Entrepreneurship!  Entrepreneurship deals with the process of developing creative
business ideas, harnessing the necessary resources to convert an idea into a marketable innovation and
establishing and growing the resultant business venture.  It is of special interest within the Australasian context,
because contemporary entrepreneurs are taking on increasingly important roles in the commerce, trade and
economic growth of many nations and consequently, are considered by governments as engines of growth. 

Unit Learning Outcomes


All graduates of Curtin University achieve a set of nine Graduate Attributes during their course of study. These
inform an employer that, through your studies, you have acquired discipline knowledge and a range of other skills
and attributes which employers would value in a professional setting. Each unit in your course addresses the
Graduate Attributes through a clearly identified set of learning outcomes. They form a vital part in the process
referred to as assurance of learning. The learning outcomes notify you of what you are expected to know,
understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully
designed to test your knowledge of one or more of the unit learning outcomes. On successfully completing all of
the assessments you will have achieved all of these learning outcomes.
Your course has been designed so that on graduating you will have achieved all of Curtin's Graduate Attributes
through the assurance of learning processes in each unit.
Graduate Attributes
On successful completion of this unit students can:
addressed
1 Review the literature of entrepreneurship and construct a definition of an
entrepreneur
2 Critically analyse the attributes and achievements of a chosen entrepreneur

3 Analyse how entrepreneurs recognise opportunities, how they network and how
they create wealth in the real world
4 Explain how entrepreneurs sustain business growth

Curtin's Graduate Attributes

Apply discipline knowledge Thinking skills Information skills


(use analytical skills to solve problems) (confidence to investigate new ideas)

Learning how to learn


Communication skills Technology skills (apply principles learnt to new situations)
(confidence to tackle unfamiliar problems)

International perspective Cultural understanding Professional Skills


(work independently and as a team)
(value the perspectives of others) (value the perspectives of others)
(plan own work)

Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au

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Learning Activities
Classes are presented in a seminar format where theoretical and research material relating to entrepreneurship is
presented  and then applied through different learning activities such as reflective thinking and application of
theory to reality, short case study analyses, problem-solving exercises and interacting with real life entrepreneurs. 
A defining feature of this unit is that students will meet with an entrepreneur in their local community (or through
technologies such as Skype) as part of their assessment.  Students will be required to review research articles and
conduct additional research to identifiy and synthesize what the theory says about entrepreneurs and how they
establish their business ventures.  To help you with this process, students will be required to apply the research
initially on a guest entrepreneur in relation to the topic of opportunity recognition.  Students will then select a
different topic to investigate on another entrepreneur whom they have chosen to interview during the semester. 
Students will then analyse the contents of the interview and judge where reality and theory meet and where they
diverge.  Based on the analysis, the students are then required to decide whether the person they interviewed
should be deemed an entrepreneur.  You are strongly recommended to attend all seminars.  If you do not attend
the seminars, you may miss out on valuable information which, in turn, might affect your final grade.

Learning Resources
Library Reading List
The Reading List for this unit can be accessed through Blackboard.
Essential texts
The required textbook(s) for this unit are:

l Frederick, H. H., A. J. O'Connor, & D.F. Kurakto. 2016. Entrepreneurship: Theory, Process, Practice, 4th edition.
Melbourne, Australia: Cengage Learning.

Please note, this text is also available as an eBook and can be accessed via cengagebrain.com
(ISBN/ISSN: 9780170352550)

Recommended texts
You do not have to purchase the following textbooks but you may like to refer to them.

l Baron, R. A. & S. A. Shane. 2008. Entrepreneurship: A process perspective, 2nd edn. Mason, Ohio: Thomson
South-Western.
(ISBN/ISSN: 9780324365586)
l Schaper, M., T. Volery, P. Weber & B. Gibson. 2014. Entrepreneurship and small business, 4th Asia-Pacific edn.
Milton, Australia: John Wiley & Sons Australia Ltd.
(ISBN/ISSN: 9780070277663)
l Timmons, J.A., L. M. Gillin, S. L. Burshtein & S. Spinelli. 2011. New Venture Creation: Entrepreneurship for the
21st century – A Pacific Rim Perspective, North Ryde, New South Wales, McGraw-Hill Australia Pty Ltd.
(ISBN/ISSN: 9780070277663)
l Rae, D. 2015. Opportunity-Centred Entrepreneurship. London: Palgrave.
(ISBN/ISSN: 978-0-230-27518-8)
l Barringer, B. R., and R. D. Ireland. 2012. Entrepreneurship: Successfully Launching New Ventures. 4th ed. New
Jersey: Pearson.
(ISBN/ISSN: 978-0-13-255552-4)

Other resources
The following academic journals contain articles in the area of entrepreneurship:

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Academy of Management Journal


Academy of Management Review
Administrative Science Quarterly
Asia-Pacific Journal of Management
Entrepreneurship and Regional Development
Entrepreneurship Theory and Practice
International Journal of Entrepreneurial Behaviour & Research
International Journal of Gender and Entrepreneurship
International Small Business Journal
Journal of Business Venturing
Journal of Enterprising Culture
Journal of Developmental Entrepreneurship
Journal of Management
Journal of Management Studies
Journal of Small Business Management
Management Science
Organization Science
Small Business Economics
Small Enterprise Research: The Journal of SEAANZ
Strategic Entrepreneurship Journal
Strategic Management Journal

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Assessment
Assessment schedule
Unit
Late Assessment
Value Learning
Task Date Due Assessments Extensions
% Outcome(s)
Accepted?* Considered?*
Assessed
Entrepreneur Interview Project - 25% Week: Week 6 of 1 Yes Yes
Literature Review Component Semester (Teaching
Week 5)
1 Day: Friday 7
September
Time: 23:59
(11.59pm)
Entrepreneur Interview Project - 20% Week: Week 12 of 2,3,4 Yes Yes
Theory Application Component Semester (Teaching
Week 10)
2 Day: Friday 19
October
Time: 23:59
(11.59pm)
Team interview presentation 15% Week: Weeks 13 & 2,3,4 Yes Yes
14 of Semester
(teaching weeks 11
& 12)
Day: During your
3
allocated weekly
seminar
Time: During your
allocated weekly
seminar
Final Examination 40% Week: Examination 3,4 Yes Yes
weeks
4 Day: 12-23
November
Time: TBA
*Please refer to the Late Assessment and the Assessment Extension sections below for specific details and
conditions.

Detailed information on assessment tasks

1. Entrepreneur Interview Project Background


 
The Entrepreneur Interview Project has two components – a Literature Review component (assessment task
1)  and a Theory Application component (assessment task 2).  Details of each component are provided to
you later; please read them carefully.  The aim of the entrepreneur interview project is to bring you face-
to-face with entrepreneurs and to analyse what made the individuals an entrepreneur.  We introduce you
to an entrepreneur for Assessment Task 1 of the Entrepreneur Interview Project to help you develop the
skills you will need for Assessment Task 2.  This project requires students to form teams of between two
and three (if necessary, teams of four can be formed but these are not ideal and represent the absolute
maximum) for Assessment Task 2 of the Entrepreneur Interview Project.  If you are absent in weeks 1 and
2, you will not be able to join an existing group in week 3.  Students who do not attend any of the
seminars in the first three weeks of semester will be asked to withdraw from the unit as too much content
would have been missed.  Each team will identify and select a real “entrepreneur” from within the local

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business community for Assessment Task 2.  Alternatively, you could interview via Skype a "real"
entrepreneur from another location or country.  Once identified, you will inform the instructor who the
entrepreneur is.  You will only contact the individual entrepreneur once your instructor confirms the
entrepreneur has not been interviewed in the previous three semesters/trimesters and your instructor
considers the person you selected to be an appropriate choice.  When this is confirmed, you can contact
the individual and seek time to interview the individual about his or her life and business.  Your interviewee
must preferably be an individual who is currently running a successful business.  If your interviewee comes
from the retail industry, please select one who owns a chain of outlets.  Avoid the neighbourhood local
businesses such as the single owner-operated delis, restaurants, fruit and vegetable shop or cafes.  A
franchisee is not an appropriate choice for an interview since he/she was not the original founder of the
business.  Your instructor will provide you with more details.
 
How many interviews will be needed is dependent on the team but sufficient time (each interview typically
lasts about 1 to 1.5 hours for a group of 3 to 4 students) should be given to gathering information on the
person to allow a detailed analysis.  Some examples of questions are provided in the Assessment link on
the MGMT3004 Entrepreneurship Blackboard site (Entrepreneur Interview Project Questions) but you are
also required to develop your own set of engaging questions, not just those that elicit a yes or no
response.  To capture the essence of the interview, please voice record the entire interview(s) with the
assistance of a recording device such as a Dictaphone, digital recorder, MP3 player or even a smartphone. 
Students will prepare a brief summary containing the main points of the interview, i.e. most relevant
answers provided to your questions.  This summary should be no more than 3 pages in length and will be
submitted as an appendix to the Theory Application component. Failure to submit your summary will result
in loss of marks.    The summary helps you identify pertinent comments made by your entrepreneur
that relate to the theory.  It also helps your instructor when they assess your work.
 
Following the interview, you are to write a thank you letter.  This is more than a courtesy as it might also
help the entrepreneur remember you favourably if you wanted to follow up on the interview.  The thank you
letter is to be attached with the interview summary submitted on the same day the Theory Application
components are due.
 
Assessment Task 1:  Entrepreneur Interview Project – Literature Review Component worth 25% due
week 6 of Semester, 23:59 (11.59pm) on Friday 7 September.
The literature review component will be conducted as an individual assessment on the specific topic of
opportunity recognition.  The Literature Review component of the entrepreneur interview project consists of
a 1,250 (+/-10%) word assignment. This assessment helps you develop some of the skills you require for
Assessment Task 2.  Assessment Task 1 focuses on the topic of opportunity recognition.  Have you ever
wondered how entrepreneurs actually recognise opportunities?  Opportunity recognition is a very popular
theme in entrepreneurship and management research.  Needless to say, there are a number of seminal
articles published on the subject of opportunity recognition.  During the third week of semester, a guest
entrepreneur will present to all Curtin entrepreneurship students.  You probably would have gathered by
now that the focus of this presentation will be on the entrepreneur's opportunity recognition.  You will need
to review the content of the entrepreneur's presentation and determine where the entrepreneur confirmed
the theories, principles and models that relate to opportunity recognition.  To help you access the theories,
principles and models relating to opportunity recognition, the titles of key seminal papers (15 in total) have
been posted on the Assessment link for the MGMT3004 Blackboard site.  Since you will be reviewing these
papers, this assessment is referred to as a literature review.  Please review these articles to help you
identify key themes and principles that confirmed or differed from the guest entrepreneur. The articles are
a critical resource for this assessment and you are expected to cite at least five of these articles in your
assignment but the more articles you use from this list, the more depth you will put into your assignment. 
Typically, the best assignments use all 15 articles in the list.  Feel free to use more articles in your
assignment outside this list to explore key theories and principles further but remember, at least five (5)
need to be from the list to make sure you cover key concepts relevant to opportunity recognition.  Based

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on this assessment, you are required to construct a definition of an entrepreneur that relates to the topic of
opportunity recognition.  Your definition will demonstrate a synthesis of the different concepts you included
in your review and will be included as part of the conclusion in this assignment.
 
Note, the Literature Review component of the assignment requires you to investigate the relevant theory
and concepts that apply to opportunity recognition.  You will be applying the theory and concepts to the
guest entrepreneur so you will need to provide examples from the presentation to demonstrate how the
entrepreneur confirmed or disproved the theory on opportunity recognition.  
You must cite, using Chicago Referencing, at least five references from the list for this component. 
However, as mentioned earlier, you can go beyond the references posted on the MGMT3004 Blackboard
site if you wish to explore the opportunity recognition literature further.  It is recommended, however, that
you stick to articles sourced from academic journals.  Examples of academic journals include those listed
on pages three (3) and four (4) of this unit outline.  A reference list is required at the end of the
assignment.  Five references is the absolute minimum.  Failure to meet this requirement will result in loss of
marks (see marking guide on Blackboard).  This assignment must be submitted to Turnitin.  The final
version of your assignment submitted to Turnitin will be graded by your instructor.  Please note, paper
submissions will not be accepted and therefore will not be graded.
 
Assessment Task 1 Marking Criteria
An online marking rubric has been allocated for this assessment and will be provided to you in the
Assessment link on the MGMT3004 Entrepreneurship Blackboard site.  You will lose marks if your
assignment does not meet key requirements so please review the rubric before you submit your work for
grading.  This assignment requires you to review the relevant theory, principles and models on opportunity
recognition and to apply them to the guest entrepreneur.  You therefore need to show depth in your
analysis.  So, as part of your review, you should be asking yourself “how did the guest entrepreneur
confirm or disprove the theory, principles and models I reviewed”.  You also need to demonstrate your
ability to synthesize concepts by constructing a definition of an entrepreneur derived from the literature
relevant to opportunity recognition.  Do not simply cut and paste what you found from your literature into
your assignment.  You need to explain the relevance of the article to the guest entrepreneur.  If concepts
are repeated across multiple articles, group these together in a paragraph but be sure to present an
argument as to why you thought the articles reflected the same concepts.  This shows your ability to
identify common views or theoretical thinking across authors and also shows the depth of your analysis
and your critical thinking skills which are assessed in the rubric.  Students who do well in this assignment
(>70%) provide diagrams, tables and conceptual frameworks that synthesize the key elements of the
different theories they reviewed.
 
 
2. Assessment Task 2: Entrepreneur Interview Project – Theory Application Component worth 20% due
week 12 of Semester, 23:59 (11.59pm) on Friday 19 October
The Theory Application component of the Entrepreneur Interview Project is a group assessment. You will
apply some of the skills you developed in Assessment Task 1 for this assignment.  For Assessment Task 1
we brought in a guest entrepreneur who presented on his/her opportunity recognition.  You applied
theoretical concepts, principles and models on the guest entrepreneur to demonstrate how he/she
confirmed or disproved what researchers say about opportunity recognition and entrepreneurship.  For
Assessment Task 2,  your group will identify an entrepreneur to interview on a range of topics we cover
during the semester.  Please make sure your written assignment has an introduction that includes the name
of your entrepreneur you interviewed and a brief background of the person and the business.  You are
also required, as a group, to include a brief investigation of your entrepreneur's opportunity recognition
and this can also be part of your introduction.  Additionally, please also ensure each of your group's
members selects a different topic.  For instance, if there are three students in a group interviewing an
entrepreneur, you will need to work on three separate topics or themes.  As part of the investigation of
your topic, please make sure you prepare 5 relevant questions that you would like to ask your

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entrepreneur.  Please also prepare questions that relate to opportunity recognition to investigate this
aspect as well.  The topics to investigate are as follows:
l Why does an entrepreneur select one source of finance over another?
l How do entrepreneurs manage and deal with the challenges of the growing business?
l How do entrepreneurs plan strategically?
l How do entrepreneurs plan for succession?  Please note, succession and success are not the same
thing.
 
The topics are all equally challenging so select wisely.  You might discover a topic is irrelevant to your
entrepreneur so find out enough of the entrepreneur's background to ensure your topic is appropriate. 
For instance, if your entrepreneur is in their 20's or 30's, it is unlikely they would be thinking about
succession.  If you wish to investigate a topic not highlighted on this list, please ask your instructor for
approval before proceeding.  Opportunity recognition can only be examined briefly as a group.   Since
this assignment is group based, you need to share your findings with each other and reach a conclusion as
to whether or not the person you interviewed was indeed an entrepreneur.  You are required in your
discussion to link and apply the theory, principles and models relevant to your respective topics to the
findings of the interview.  Your discussion needs to demonstrate clearly, where “real life” relates to the
theory and where at times, it might deviate from it.  You might make some inportant observations that are
not covered by the theory so please state these in your assignment as well.  To highlight where linkages
are made between reality and theory, it is necessary that you cite the relevant references from where you
found your theory, principles and models. 
 
Do not leave it to your instructor to draw the conclusion as to why the reference you used applied to your
entrepreneur.  This is your task.  It is expected that you will refer to at least five references relevant to each
of your topics for Assessment Task 2 plus an additional minimum of two references relevant to opportunity
recognition.  You will need to provide a reference list for these citations too.  If you are in a group of two
students therefore, you will need to cite at least ten references for your two topics plus a minimum of two
more references relating to opportunity recognition.  If you are in a group of three, you will need to cite at
least 15 references to your three topics plus a minimum of two more references relating to opportunity
recognition.  The parts from the interview summary that confirm or disprove the theory also need to be
incorporated in the discussion. Remember, the maximum number of students in a group is four (4).
 
In addition to the details relating to your entrepreneur, your introduction will also include a brief discussion
on the topics you covered in your interview.  The main discussion, where you apply the theory to your
entrepreneur, will contain separate subheadings reflecting the relevant topics your group members
selected (see list of topics provided).  A brief conclusion synthesizing your analysis and indicating whether
your group considered the person you interviewed to be an entrepreneur or not and why is also required. 
The word length for this component depends on the number of students in your group.  Table 1 below
gives you an idea of your word limit and minimum number of references:
 
Table 1           Word limit and minimum reference count per students in a group

Number of students in group Word limit (+/- 10%) Minimum References

2 2500 10 (plus 2 on opp. rec.)

3 3500 15 (plus 2 on opp. rec.)

4 4200 20 (plus 2 on opp. rec.)


(absolute maximum)

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Penalties will apply for assignments outside this word range and/or you fail to meet the minimum number
of references.  Please note, the reference citations you used and the direct quotations from the
entrepreneur  you interviewed are not included in the word count.  Please ensure you submit the interview
summary as an appendix to your Theory Application assignment.  Failure to do so will result in a significant
loss of marks. Remember, it is meant to reflect the main points of the interview and should not be more
than 3 pages in length.  Grading criteria and relevant marking guide are available on the Assessment link
on Blackboard.
 
It is imperative that each member of the team contributes to the writing of the group component of the
report.  In the event of a conflict within teams, students must undertake the following process prior to
presenting their concerns to the Unit Coordinator:
 
l Students must address issues early (do not leave the problem until the week before the assignment
is due)
l Call a meeting with all group members to discuss a concern or a breach of contract/agreement
l If resolution is not achieved, request mediation by another student within the class
l If resolution is not achieved, request mediation by the instructor
l If resolution is not achieved, present the concern to the Unit Coordinator
 
You will be allocated a mark for your project and to ensure that every individual in the group gets his or
her well-deserved mark for the group assignment, the group members will determine how the marks will
be distributed across all team members.  More information on the peer assessment process is provided
on page 10 of the outline and you will also be advised of the process for peer assessment during the
semester/trimester.  Please refer to the Assessment link on the MGMT3004 Entrepreneurship Blackboard
site for further information.  This assignment must be submitted to Turnitin.  The final version of your
assignment submitted to Turnitin will be graded by your instructor.   As this is a group assignment, please
ensure only one group member is allocated the task of submitting the final assignment to Turnitin. 
Submissions from multiple group members will result in a high number of matches and will prompt an
investigation from your instructor and unit coordinator for further action. Please note, paper submissions
will not be accepted and therefore will not be graded.
Assessment Task 2 Marking Criteria
The marking guide is provided to you in the Assessment link on the MGMT3004 Entrepreneurship
Blackboard site. Penalties apply if you do not meet key requirements so please refer to the guide before
you submit.  Your instructor will look for your ability to make relevant connections between your
observations from the interview and the literature.  How well you demonstrate and explain where theory
and reality match or converge and where they differ or diverge will have a major bearing on your grade. 
Please consult the marking guide as you will lose marks for failure to meet specific assignment
requirements, i.e. word-length limit, minimum reference count and interview summary.
Guidelines for Written Assignments
Remember, for both components of the Entrepreneur Interview Project, you are required to find and use
(i.e. cite) a minimum number of references; 5 different references in the Literature Review component and
12 to 22 different references for the Theory Application component depending on the number of people
in the group.  Failure to meet the minimum number of references shall be deemed as not adequate in
providing a theoretical background for both assignments.  Failing to provide the minimum number of
references will also result in loss of marks.
 
Chicago referencing must be used to back up all sources of information used in writing your assignments. 
A reference list (in Chicago Referencing format) must be provided at the end of the assignments. 
Information that will assist you to comply with Chicago Referencing format is available from the Curtin
University Library website http://libguides.library.curtin.edu.au/ld.php?content_id=12328683
When preparing and writing your assignments, you should follow these requirements:

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l Set your top margin to allow for 4 cm of space between the top of the page and the type; set all
other margins to 2.5 cm.
l The assignments must be 1.5 line spaced.
l You should use a 12 pitch Times New Roman font or 10 pitch Arial font for ease of reading.
l Set your alignment for all the lines to justified.
l As university students, a high standard of written English is expected.  Your assignments should be
clear, concise, neatly presented and easy to read.  Failure to comply with these requirements may
result in a significant loss of marks.
l Use the automatic page numbering system to number ALL pages.
l You must keep a hard copy of the completed assignment when you submit the original document
for marking.
Chart and diagrams should always be called “Figure.”  Figures and Tables must have a number, e.g. Figure
5 or Table 4, a brief title at the top and the source at the bottom.  Remember to number all figures and
tables consecutively.  Number in the text must specifically refer to tables and figures, for example: (see
Table 3).
3. Assessment Task 3:  Presentation – worth 15% due during seminar sessions in semester weeks 13 and
14 of Semester (teaching weeks 11 & 12)
During the last two sessions of the unit program, you will be required to do a presentation on your
interviewee (i.e. the entrepreneur) to the class. You will be assessed on both the content of your
presentation, the skills and creativity you demonstrate in giving it and the level of research you have
undertaken. The presentation evaluation proforma is available via the Assessment link on Blackboard.  The
duration of the presentation will be 10 minutes for groups of 2 students; 15 minutes for groups of 3; and
20 minutes for groups of 4.  An additional 2 minutes of question time will be available after your
presentation.  You have the option to present "live" in front of the class during your allocated seminar
or pre-record your presentation and to show it in class during your allocated seminar. The options are
meant to help you maximise your creativity.  If you pre-record, you still need to provide some interactive
elements to ensure audience engagement.  It's up to you to determine what will work best for your group.
 You can refer to the “Presentation Evaluation” in the Assessment link on Blackboard to work out what is
required for the presentation. Please read the following guidelines to help you with your presentation.
Do:
l Keep things simple – pitch it to an appropriate level for your audience.
l Include a clear and motivating introduction – outline the structure of your talk.
l Ensure your presentation has a logical sequence.
l Avoid PowerPoint presentations.  This is to encourage you to FOCUS on preparing a creative
presentation rather than spending copious amounts of time in developing PowerPoint slides.
l Where possible, include audience interaction (it increases interest) and earns you more marks.
l Rehearse what you will be putting into your presentation.  It will go much more smoothly if you do. 
Check your timing and be prepared to edit.  Get feedback on distracting mannerisms and attempt to
overcome these.
l Engage your audience.
l Speak clearly and not too quickly.
l Ensure your conclusion is brief and outlines your main argument/case.  Anticipate and prepare for
likely questions.
 
Do not:
l Look at your notes.  Reading from notes means you will lose your audience and your audience will
switch off.
l Do not use jargon or acronyms without explanation – this alienates the audience.
 
Assessment Task 3 Marking Criteria

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Entrepreneurs establish their businesses for pursuing different opportunities, using different resources and
managerial approaches.  Sharing the findings of your interviews with the rest of the class will show the
diverse ways entrepreneurs get into business and will expose students to more entrepreneurs than just the
ones they interviewed.  Continuing with the theme of “being different”, you are strongly encouraged to do a
presentation that is out of the ordinary.  The content of the presentation is important since you need to
share with the class how your entrepreneur proved and/or disproved the theory.  However, this accounts
for only 20% of the total score.  You also need to use presentation skills that show your enthusiasm and
desire to “wow” your audience.  While you might use different technologies to put your presentation
together, it is the slickness of your presentation skills that counts and not the technology used. How you do
this accounts for the remaining 80% of the assessment.
4. Assessment Task 4: Examination – worth 40% held during examination weeks
The final exam, which will be held during the formal examination period, will assess the content covered
throughout the study program.  The final exam format will be advised in class.
 
 

Pass requirements
To pass this unit you must:

1. receive an overall grade of 5 or above and a mark greater than or equal to 50% ; AND,
2. have attempted all assessment tasks

Fair assessment through moderation


Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning
outcomes, and that students work is evaluated consistently by assessors. Minimum standards for the moderation
of assessments are described in the Assessment and Student Progression Manual, available from
policies.curtin.edu.au/findapolicy/

Late assessment
Where the submission of a late assessment is permitted, late penalties will be consistently applied in this unit.
Where a late assessment is permitted for an assessment item or the entirety of the unit (refer to the Assessment
Schedule table in this Unit Outline) and the student does not have an approved assessment extension:

1. For assessment items submitted within the first 24 hours after the due date/time, students will be penalised
by a deduction of 5% of the total marks allocated for the assessment task;
2. For each additional 24 hour period commenced an additional penalty of 10% of the total marks allocated
for the assessment item will be deducted; and
3. Assessment items submitted more than 168 hours late (7 calendar days) will receive a mark of zero.

Where late assessment is NOT permitted for an assessment item or the entirety of the unit (refer to the
Assessment Schedule table in this Unit Outline) and the student does not have an approved assessment extension:

1. All assessment items submitted after the due date/time will receive a mark of zero.

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Assessment extension
Where an application for an assessment extension is permitted for an assessment item(s) within this unit (refer to
the Assessment Schedule table in this Unit Outline):

1. A student unable to complete an assessment item by/on the due date/time due to exceptional
circumstances beyond the student's control, must apply for an assessment extension using the Assessment
Extension Application Form (available from the Forms page at students.curtin.edu.au/administration/) as
prescribed by the Academic Registrar.
2. The student will be expected to lodge the form with supporting documentation to the school representative
nominated below.
3. Failure to submit this application in a timely manner, may impact upon the assessment process. For
applications that are declined this may have significant ramifications on the possible marks awarded.
4. An application may be accepted up to five working days after the due date/time of the assessment item
where the student is able to provide a verifiable explanation as to why he or she was not able to submit the
application prior to the assessment due date/time.

Where an application for an assessment extension is NOT permitted for an assessment item(s) within this unit
(refer to the Assessment Schedule table in this Unit Outline):

1. All assessment items submitted after the due date/time will be subject to late penalties or receive a mark of
zero depending on the unit permitting late assessment submissions.

Deferred assessments
If your results show that you have been granted a deferred assessment you should immediately check OASIS for
details.
Deferred examinations/tests will be held from 04/02/2019 to 15/02/2019 . Notification to students will be made
after the Board of Examiners’ meeting via the Official Communications Channel (OCC) in OASIS.

Further assessment
Further assessments, if granted by the Board of Examiners, will be held between 04/02/2019 and 15/02/2019 .
Notification to students will be made after the Board of Examiners meeting via the Official Communications
Channel in OASIS.
It is the responsibility of the student to be available to complete the requirements of a further assessment. If your
results show that you have been granted a further assessment you should immediately check OASIS for details.

Reasonable adjustments for students with disabilities/health circumstances likely to impact on


studies
A Curtin Access Plan (CAP) is a document that outlines the type and level of support required by a student with a
disability or health condition to have equitable access to their studies at Curtin.  This support can include
alternative exam or test arrangements, study materials in accessible formats, access to Curtin’s facilities and
services or other support as discussed with an advisor from Disability Services (disability.curtin.edu.au).
 Documentation is required from your treating Health Professional to confirm your health circumstances.
If you think you may be eligible for a CAP, please contact Disability Services. If you already have a CAP please
provide it to the Unit Coordinator at the beginning of each study period.

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Referencing style
The referencing style for this unit is Chicago.
More information can be found on this style from the Library web site:
http://libguides.library.curtin.edu.au/referencing.

Privacy
As part of a learning or assessment activity, or class participation, your image or voice may be recorded or
transmitted by equipment and systems operated by Curtin University. Transmission may be to other venues on
campus or to others both in Australia and overseas.
Your image or voice may also be recorded by students on personal equipment for individual or group study or
assessment purposes. Such recordings may not be reproduced or uploaded to a publically accessible web
environment. If you wish to make such recordings for study purposes as a courtesy you should always seek the
permission of those who are impacted by the recording.
Recording of classes or course materials may not be exchanged or distributed for commercial purposes, for
compensation, or for any other purpose other than personal study for the enrolled students in the unit. Breach of
this may subject a student to disciplinary action under Statute No 10 – Student Disciplinary Statute.
If you wish to discuss this please talk to your Unit Coordinator.

Copyright
The course material for this unit is provided to you for your own research and study only. It is subject to
copyright. It is a copyright infringement to make this material available on third party websites.

Academic Integrity (including plagiarism and cheating)


Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be
academic misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in
penalties such as reduced or zero grades, annulled units or even termination from the course. Assessments under
investigation will not be given a mark until the matter is concluded. This may result in the unit grade being
withheld or a grade of Fail Incomplete (F-IN) until a decision has been made by the Student Disciplinary Panel. This
may impact on enrolment in further units/study periods.
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate
acknowledgement or referencing. Submitting work which has been produced by someone else (e.g. allowing or
contracting another person to do the work for which you claim authorship) is also plagiarism. Submitted work is
subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with
students to determine authorship.
Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any
use of unauthorised materials or assistance during an examination or test.
From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity
Program (AIP). If a student does not pass the program by the end of their first study period of enrolment at
Curtin, their marks will be withheld until they pass. More information about the AIP can be found at:
https://academicintegrity.curtin.edu.au/students/AIP.cfm
Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information,
including student guidelines for avoiding plagiarism.

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Bentley Campus CRICOS Provider Code 00301J
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School of Management
 

Information and Communications Technology (ICT) Expectations


Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning
systems such as Blackboard and Library Services.
You may also require a computer or mobile device for preparing and submitting your work.

 
For general ICT assistance, in the first instance please contact OASIS Student Support:
oasisapps.curtin.edu.au/help/general/support.cfm
For specific assistance with any of the items listed below, please contact The Learning Centre:
life.curtin.edu.au/learning-support/learning_centre.htm

l Using Blackboard, the I Drive and Back-Up files


l Introduction to PowerPoint, Word and Excel

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Bentley Campus CRICOS Provider Code 00301J
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Faculty of Business and Law 
School of Management
 

Additional information
Further Assessment Student Eligibility:
A student is eligible for consideration for further assessment if they:

l Are enrolled in a unit within their first 200 credit points in their study course OR in a unit in their final study
period of a course; and
l Have attempted all required assessment tasks in the unit;
l Have not been found guilty of academic misconduct in the unit.

Assessment of individual grades in group work, how does it work?


Effective group work will require many and varied contributions.  Some of the more important facets and tasks to
be considered will include:

l Developing questions relevant to your selected topic and sharing them with your group well before your
interview with your entrepreneur
l Attending the interview with your entrepreneur
l Sharing the findings of your theory application with your other group members
l Preparing a creative presentation to share with the rest of your class
l Co-ordinating contributions chasing up outstanding work and synthesizing the work of the group into a
collective outcome
l Making suggestions and being creative
l Encouraging teamwork and participative environment
l Acknowledging the good work of others and confronting performance concerns

You MAY be required to assess all of your team members (should anyone request it in your group) on these
qualities by completing an online peer evaluation, so please discuss any concerns openly and honestly throughout
semester.

How does your online peer assessment affect your individual grades
Assessment Task 2 - Theory Application Component attracts a total score that represents 20%.  Additionally,
Assessment Task 3 -  The Group Presentation represents another 15% of your grade in this unit.  To avoid the risk
of allowing a student to pass who does not contribute adequately to the group assessments and to reward star
performers, the peer assessment can result in changes to invdividual grades.  The process is as follows:

1. Your two group assessments will be given a raw score for the group by the assessor;
2. You will already have allocated scores from a finite pool of $100 based upon the total contribution of every
member of your team (including yourself) in your peer reviews;
3. The average of all scores for each group will be used to award an individual mark adjusted by your peer
reviews;
4. Adjustments may be made by the unit coordinator to this method due to circumstances outside of the team
members' control

Hypothetical Example: John's group received a score of 30 from a possible 35 marks for Assessment Tasks 2 and
3.

Team member peer scores (inc. self) John Bill Jenny Wayne Row Total Must = 100%
John's vote 30   20     30     20 100

Bill's vote 22 30 32 16 100


Jenny's vote 26 34 25 15 100
Wayne's vote 25 25 25 25* 100
Average Peer Score 25.75 27.25 28 19 100

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Bentley Campus CRICOS Provider Code 00301J
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School of Management, Faculty of Business and Law
Faculty of Business and Law 
School of Management
 

Score Adjustment 25.75/25 x30 27.25/25 x 30 28/25 x 30 19/25 x 30  


Final score 30.90 32.70 33.6 22.8  

*Where all other team members score a participant low, then they will normally score a maximum of only one
quarter of the $100 for their self rating.

These scores were confirmed by the observations of the instructor who said that Jenny was the driving force in the
group and that Wayne was always late for meetings and seemed disinterested in the project.  The instructor was a
little surprised by John's lower score from his peers but trusted the reviews after checking some details.  It seems
that Bill and Jenny carried the load for work that Wayne failed to deliver at one point.
 

 
Enrolment
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the
eStudent option on OASIS, where you can also print an Enrolment Advice.

Student Rights and Responsibilities


It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to
their rights and responsibilities as a student. These include:

l the Student Charter


l Values and Signature Behaviours
l the University's policy and statements on plagiarism and academic integrity
l copyright principles and responsibilities
l the University's policies on appropriate use of software and computer facilities

Information on all of the above is available through the University's "Student Rights and Responsibilities" website
at: students.curtin.edu.au/rights.

Student Equity
There are a number of factors that might disadvantage some students from participating in their studies or
assessments to the best of their ability, under standard conditions. These factors may include a disability or
medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant
family responsibilities, pregnancy, religious practices, living in a remote location or another reason. If you believe
you may be unfairly disadvantaged on these or other grounds please contact Student Equity at eesj@curtin.edu.au
or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information
You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith
services: http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.
It is important to note that the staff of the university may not be able to meet your needs if they are not informed
of your individual circumstances so please get in touch with the appropriate service if you require assistance. For
general wellbeing concerns or advice please contact Curtin's Student Wellbeing Advisory Service at:
http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

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Bentley Campus CRICOS Provider Code 00301J
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School of Management, Faculty of Business and Law
Faculty of Business and Law 
School of Management
 

Recent unit changes


Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system.
For more information about eVALUate, please refer to evaluate.curtin.edu.au/info/.

To view previous student feedback about this unit, search for the Unit Summary Report at
https://evaluate.curtin.edu.au/student/unit_search.cfm. See
https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit.

Recent changes to this unit include:


 

1. Focus on one topic only for the first assessment task to help students develop skills for the second
assessment.
2. More access to articles required for assessments.
3. Opportunity to interview your entrepreneur in person or now, via Skype.
4. Greater accountability for individuals' contribution to the group assessments.
5. Use of an interview summary instead of a full interview transcript.
6. More advice regarding the content of the exam.

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Bentley Campus CRICOS Provider Code 00301J
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School of Management, Faculty of Business and Law
Faculty of Business and Law 
School of Management
 

Program calendar
Program Calendar – Semester 2

Week Seminar Pre- Activities Assessment Due


Begin readings
Date
 

1. Unit overview and Chpt. 1 Review the unit outline and unit  
introduction to assessments; Form groups for
30 July
entrepreneurship assessment purposes;
  Group activity - Case Study 1.2, Pages
32-34 of textbook;
Group activity - What distinguishes an
entrepreneurial venture from a small
business?

2. The entrepreneurial Chpt. 2 and GET test; Key characteristics of  


mindset GET test entrepreneurs; Entrepreneur interview
6 Aug
questions; Group formation for
  students not in a group.

3. Innovation – the Chpt. 6 Creativity exercises; Case study 6.2:  


creative pursuit of "Creativity is Not Just for Start-up
13 Aug
ideas Ideas", p. 220-221.
 

3. 15 August Entrepreneurs in Enterprise: Guest Presentation venue TBA


13 Aug Presentation
 

4. Assessment & Chpts. 6 & Case study - Venture Profile Analysis;  


commercialisation of 9 Discuss articles required for Literature
20 Aug
entrepreneurial review.
  opportunities

5.
Tuition Free Week
27 Aug

6. Sources of finance for Chpt. 14 Video presentations and discussions - Literature review
entrepreneurial  angel financing and crowdfunding; component due

ventures Literature review - last chance to Friday 7 September
Sep
discuss any issues regarding this 23:59 (11.59pm) to
  assessment. Turnitin

7. Ethical, environmental Chpt. 4 Borland International case study; Group  


& social activity:
10 
entrepreneurship Knowing the difference, p. 139 of
Sep
textbook; 
  Video presentation - Tim Johnston and
Firepower

8. Legal & regulatory Chpt. 13 Case examples for discussion - IP  


challenges disputes; Group activity, p. 490 of
17 Sep
textbook.
  Groupwork - critically review your

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Bentley Campus CRICOS Provider Code 00301J
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School of Management, Faculty of Business and Law
Faculty of Business and Law 
School of Management
 

questions relevant to your topic for


your entrepreneur interview (you must
have your questions ready for this
review)

9.
24  Tuition Free Week
Sep

10.  
Strategic Chpt. 11 Group activity: Solving the strategy
1 entrepreneurial puzzle; Case study 11.2: "Keeping
Oct growth Things Going", p. 407; Case examples
Netregistry and ABS Learning Centres
 

11. Intrapreneurship Chpt. 8 Case examples for discussion:  


Innovative workplaces; Case study 8.2,

"Southwest Airlines: Creating an
Oct
Entrepreneurial Culture", p. 281-282.
  Theory application component - last
chance to discuss any issues regarding
this assessment.

12. Entrepreneurial Chpt. 7 Case example - Gina Rinehart and co.; Theory application
families & succession Case study 7.3, "Family to Family: the component due
15 
Fall and Rebirth of Darrell Lea Friday 19 October,
Oct
Chocolates", 23:59 (11.59pm) to
  p. 246-247; Group activity - Sharing Turnitin.
your family business experiences with
the class.
Last chance to discuss issues regarding
Presentation assessments.

13. Presentations continue   Student presentations. Presentations


commence
22 Oct
 

14. Course review,   Student presentations overflow; Course Presentations


examinations revision exercises. continue
29 Oct
advice and revision
 

15. Study Week


5 Nov

16-17. Examinations
12-23 Assessment 4 Final Exam, Centrally Scheduled TBA
Nov

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Bentley Campus CRICOS Provider Code 00301J
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School of Management, Faculty of Business and Law

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