PROJECT REPORT

ON
‘FM RADIO’

SUBMITTED BY:

ANJAN BRAHMA (22)

PRIYANKITA HAZARIKA (28)

ACKNOWLEDGEMENT
Here, in this study we have accumulated data using questionnaires for a sample size of 30
individuals. (The sample questionnaire is enclosed in the back) I would like to thank Dr. Rinalini
Pathak Kakati, our esteemed guide for making this study possible. I would also like to thank all
the respondents who participated in the survey.

CONTENTS:
1. EXECUTIVE SUMMARY

a) TITLE

b) OBJECTIVE

c) METHODOLOGY

d) FINDINGS

e) CONCLUSION

2. INTRODUCTION

3. RESEARCH OBJECTIVE

4. NEED

5. HYPOTHESIS

6. RESEARCH METHODOLOGY

a) RESEARCH DESIGN

b) OBJECTIVES AND HYPOTHESIS

c) LIST OF VARIABLES

7. DATA COLLECTION TECHNIQUE

8. SAMPLE DESIGN

9. DATA ANALYSIS

10. FINDINGS

11. RECOMMENDATIONS

12. CONCLUSION
EXECUTIVE SUMMARY:
With the view to understand the popularity and listenership of FM radio channels in the north
eastern part of India, this survey has been carried out. The prime focus or target of this survey
has mainly been youngsters, working professionals and housewives in the middle income
segment. From among a population of more than 70 individuals a sample size of 30 has been
selected using simple random judgemental sampling. This survey has been done to understand
the mentality of the middle class people which has an effect on lot of factors. This study is an
effort to know about the impact and popularity that the upcoming Radio channels have made on
the minds of the people of North East. So in brief, the aim of this study is to provide an insight of
the listeners’ mind regarding FM Radio channels in the north eastern part of India.

TITLE: A study on ‘FM Radio in North East India’.

OBJECTIVE: To gain an insight into the FM Radio market in North East India..

METHODOLOGY: Judgemental sampling.

FINDINGS: Discussed at the back of the report.

CONCLUSION: Discussed at the back of the report.

INTRODUCTION:
This study has been conducted using questionnaires (a sample has been attached in the rear). The
analysis has been done using SPSS v16.00. We are studying the radio channels operating in the
north-eastern part of India and the perception of the listeners regarding these channels. Even
though we will be using both qualitative and quantitative methods to analyse the data, this study
is an exploratory study as the main objective behind the study is to gain insight and understand
the FM Radio market.

RESEARCH OBJECTIVE:
To gain insight into the FM Radio market in the North East India.

HYPOTHESIS:
As our research is exploratory we will avoid the use of null and alternate hypothesis.

NEED:
We need to conduct the study to help the management of the FM Radio channels know about the
impact it has made in this part of India and decide as to what needs to be done for its upliftment.
RESEARCH METHODOLGY:

RESEARCH DESIGN:
Exploratory

OBJECTIVES AND HYPOTHESIS:

To gain insight into the FM Radio channel market in North East India.

As our research is exploratory we will avoid the use of null and alternate hypothesis.

List of variables
1. Age of respondent

2. Sex of respondent

3. The status of respondent

4. Place of listening of respondent

5. Best mode of entertainment

6. Best mode of infotainment

7. Is radio a mode of entertainment

8. Is radio a mode of infotainment

9. Is radio a means of communication

10. Type of songs respondent’s listens to

11. Respondent’s listen to radio influenced by music

12. Respondent’s listen to radio influenced by updates

13. Respondent’s listen to radio influenced by RJ

14. Respondent’s listen to radio influenced by amusement

15. Essentiality of FM radio in day to day life of respondents

17. Medium of listening of respondents

18. Region of popularity of FM radio

19. Respondent’s favourite FM radio channel

DATA COLLECTION TECHNIQUE:

Primary (use of questionnaires)

SAMPLING DESIGN:
Judgemental sampling
DATA ANALYSIS:

Respondent's Age
Valid Cumulative
Frequency Percent Percent Percent
Valid 10-20 yrs 10 33.3 33.3 33.3
20-30 yrs 9 30.0 30.0 63.3
30-40 yrs 9 30.0 30.0 93.3
40 yrs and
2 6.7 6.7 100.0
above
Total 30 100.0 100.0
 Respondent's Gender

Cumulative
Frequency Percent Valid Percent Percent

Valid male 16 53.3 53.3 53.3

female 14 46.7 46.7 100.0

Total 30 100.0 100.0

 Respondent's Status
Valid Cumulative
Frequency Percent Percent Percent
Valid Youngster 10 33.3 33.3 33.3
Working
14 46.7 46.7 80.0
Professional
Housewife 6 20.0 20.0 100.0
Total 30 100.0 100.0
 Time of listening
Valid Cumulative
Frequency Percent Percent Percent
Valid Above 3 hrs 3 10.0 10.0 10.0
2-3 hrs 12 40.0 40.0 50.0
1 hr 9 30.0 30.0 80.0
Less than 1 hr 6 20.0 20.0 100.0
Total 30 100.0 100.0
 Place of listening
Valid Cumulative
Frequency Percent Percent Percent
Valid Home 6 20.0 20.0 20.0
Work 5 16.7 16.7 36.7
Travelling 11 36.7 36.7 73.3
Both home and
8 26.7 26.7 100.0
travelling
Total 30 100.0 100.0
 Best mode of entertainment
Valid Cumulative
Frequency Percent Percent Percent
Valid FM Radio 24 80.0 80.0 80.0
Televisio
6 20.0 20.0 100.0
n
Total 30 100.0 100.0
 Best mode of infotainment
Valid Cumulative
Frequency Percent Percent Percent
Valid FM Radio 5 16.7 16.7 16.7
Televisio
25 83.3 83.3 100.0
n
Total 30 100.0 100.0
 Radio as a source of entertainment
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly agree 9 30.0 30.0 30.0
Agree 18 60.0 60.0 90.0
Neither agree nor
3 10.0 10.0 100.0
disagree
Total 30 100.0 100.0
 Radio as a source of infotainment
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly agree 2 6.7 6.7 6.7
Agree 7 23.3 23.3 30.0
Neither agree nor
14 46.7 46.7 76.7
disagree
Disagree 7 23.3 23.3 100.0
Total 30 100.0 100.0
 Radio as a means of communication
Valid Cumulative
Frequency Percent Percent Percent
Valid Neither agree nor
16 53.3 53.3 53.3
disagree
Disagree 10 33.3 33.3 86.7
Strongly disagree 4 13.3 13.3 100.0
Total 30 100.0 100.0
 Type of songs respondent's listen to
Valid Cumulative
Frequency Percent Percent Percent
Valid Hindi songs 13 43.3 43.3 43.3
Western songs 12 40.0 40.0 83.3
Regional songs 5 16.7 16.7 100.0
Total 30 100.0 100.0
 Respondent's influence by music
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly agree 8 26.7 26.7 26.7
2 18 60.0 60.0 86.7
3 2 6.7 6.7 93.3
5 2 6.7 6.7 100.0
Total 30 100.0 100.0
 Respondent's influence by updates
Valid Cumulative
Frequency Percent Percent Percent
Valid 2 2 6.7 6.7 6.7
3 7 23.3 23.3 30.0
4 8 26.7 26.7 56.7
5 10 33.3 33.3 90.0
6 3 10.0 10.0 100.0
Total 30 100.0 100.0
 Respondent's influence by RJ
Valid Cumulative
Frequency Percent Percent Percent
Valid 2 3 10.0 10.0 10.0
3 9 30.0 30.0 40.0
4 5 16.7 16.7 56.7
6 11 36.7 36.7 93.3
Strongly
2 6.7 6.7 100.0
disagree
Total 30 100.0 100.0
 Respondent's influence by amusement
Valid Cumulative
Frequency Percent Percent Percent
Valid Strongly agree 2 6.7 6.7 6.7
2 1 3.3 3.3 10.0
3 2 6.7 6.7 16.7
4 12 40.0 40.0 56.7
5 10 33.3 33.3 90.0
6 3 10.0 10.0 100.0
Total 30 100.0 100.0
 Essentiality of radio in day to day life

Cumulative
Frequency Percent Valid Percent Percent

Valid Essential 8 26.7 26.7 26.7

Not so essential 19 63.3 63.3 90.0

Not at all essential 3 10.0 10.0 100.0

Total 30 100.0 100.0

 Respondent's medium of listenership
Valid Cumulative
Frequency Percent Percent Percent
Valid Transistor 4 13.3 13.3 13.3
Cellular phone 18 60.0 60.0 73.3
Car audio 8 26.7 26.7 100.0
Total 30 100.0 100.0
 Popularity of radio
Valid Cumulative
Frequency Percent Percent Percent
Valid Urban 30 100.0 100.0 100.0
 Respondent's favorite FM channel
Valid Cumulative
Frequency Percent Percent Percent
Valid 91.9 Ulala 3 10.0 10.0 10.0
92.7 Big FM 4 13.3 13.3 23.3
93.5 Red
19 63.3 63.3 86.7
FM
94.3 4 13.3 13.3 100.0
Total 30 100.0 100.0
FINDINGS:
Thus from the above analysis we find out about the daily listening habits of the people of
North-East. We come to the conclusion that radio is more popular in the urban area and
people here think FM radio more as a source of entertainment than as a source of
infotainment or as a means of communication. The people consider television as a more
reliable source of infotainment. The age variable is also an important factor in the
listenership of radio programmes. In the study the number of female respondents was
comparatively less than that of male respondents but the coefficient of variation states that
there is almost a 50 % chance that both males and females listen to FM channels equally.
The dependent variable in this case is the age and status of respondents. The age group
between 10-20 years mostly youngsters are more interested in radio as a mode of
entertainment and infotainment. But the age group between 20-30 years consider radio as a
means of entertainment rather than a means of infotainment or communication. It can also
be said that the respondents in the working class have a very poor view regarding the
essentiality and contents and can be awarded a title of fairly below average. The positive
area in which the radio industry scores is in the field of entertainment i.e. the music they
play and the feasibility of listening.

RECOMMENDATIONS:
The management must look into the infotainment and communication areas and invest
more amounts in financing heavy promotional campaign and target the working class. They
should focus on the updates segment to help listeners getting up to date information about
day to day happenings. The management should strive for high reliability which will
increase the listenership in rural areas, in other words the channels will have to go for
economies of scale if they want to sustain profits in the long run.

CONCLUSION:
In order to increase listenership and popularity of the FM radio channels, the management
must upgrade to the next level of production and target the working class in the field of
infotainment and communication in urban as well as rural areas.