DECLARATION

I hereby declare, that this project report titled “A System Audit for
Sales Process Automation” at Margo Bio Controls Pvt. Ltd., has been
successfully completed under the guidance of Prof. B. Srinivasan, Adjunct
Professor, M P Birla Institute of Management and Mr. B.S. Madhusudhan,
Manager for Projects/Systems, P J Margo Pvt. Ltd., Bangalore, in partial
fulfillment of Masters in Business Administration degree at Bangalore
University.

I further declare that this project report is the result of my own efforts
and that it has not been submitted to any other university for the award of a
degree or does not form the basis of any degree or diploma of other similar
title of recognition in any other university.

Place: Bangalore Agastya Viswambhara

th
Date: 13 September 2004 02XQCM6001
MPBIM-BVB
 Guide’s Certificate

This is to certify that the Project titled “A System Audit for

Sales Process Automation“ at Margo Bio Controls Pvt. Ltd
has been prepared by Mr. Agastya Viswambhara bearing the
registration number 02XQCM6001 under my guidance. This
has not formed a basis for the award of any Degree/Diploma
by any other University.

Place: Bangalore (Prof. B. Srinivasan)

Date:
 Principal’s Certificate

This is to certify that the project titled “A System Audit for

Sales Process Automation“ at Margo Bio Controls Pvt. Ltd
has been prepared by Mr. Agastya Viswambhara bearing the
registration number 02XQCM6001 under the guidance of
Prof. B. Srinivasan. This has not formed a basis for the
award of any Degree/Diploma by any other University.

Place: Bangalore (Dr. Nagesh Malavalli)

Date:
 ACKNOWLEDGEMENT

I am extremely grateful to all those who have shared their views, opinions,
ideas and experiences which have significantly improved this Project Report.

I would like to express my sincere thanks to Prof. B. Srinivasan for his

guidance and sincere efforts towards bringing in years of his vast industrial
experience into this project.

I would also like to express my sincere thanks to Mr. B S Madhusudhan,

Manager, Project/Systems, P J Margo Pvt. Ltd., Bangalore, without whose
constant support and cooperation, this project would have simply remained a
mere one.

I would fail in my duty, should I not extend my sincere gratitude towards

Mr. S N Nagendra, Managing Director, PalmWorks, who showed me the way
in the initial stages and critical phases throughout the project.

Last but not the least, I would like to extend my warm regards to my
family, friends and well wishers for their tremendous backing and valuable
suggestions.

Agastya Viswambhara
 EXECUTIVE SUMMARY

1 The various processes of Margo Biocontrols are taken into consideration.

These processes are streamlined with the sales process or form part of
MBC’s supply chain

2 The processes comprise of MBC’s functional business rules, logistical

processes and other distribution side factors

3 Various players directly associated with MBC’s sales process are

considered into to arrive at how they could complement or supplement an
automation of a system of which they are integral members

4 Given estimates, sales forecast is made depicting the extent to which

automation could impact the sales cycle. Estimates and thumb rules are
relatively used together to project the increase in sales

5 A Financial Impact Analysis is finally carried out to check for viability of the
project. The tools used here are industrial standard tools such as NPV,
IRR, Payback and ROI
 SYNOPSIS

Sr. No. Contents Page No.

Chapter A
1 Introduction to Indian Agriculture
Natural resources 1
Climatic condition 1
Crop diversity 2
Summary 3

Chapter B
2 Genesis
Chemicallization of farming 4
The Bio Paradigm 5
Neem formulations 6
GM Seeds 7
Knowledge market 7
Finance & Technology as a support platform 8
Summary 9

Chapter C
3 Sales Process – System audit for automation
Margo Biocontrols Pvt. Ltd. – Background 10
Science behind Bio pesticides and biofertilizers 11
Ecological factors influencing soil formulation 11
Perturbations of the balance of a soil 12
Humus 13
MBC – Business Model 15
MBC’s product range 16
The Gap 17
SWOT analysis 18
Current standings of MBC 21
Project Proposal 24
Methodology 25
Staff efficiency 29
Sales Analysis 30
Summary 32
IT investment cost outlay 33
NPV 34
Payback 35
IRR 35
ROI 36
Summary 37
Suggestions & Conclusion 38
Bibliography 39
Appendix 40

---------------