Proactive Communication

OUR APPROACH

• Adherence to impartiality, inclusion, transparency and

accountability

• Present activities clearly, timely and uniformly at central and

district levels.

• In the present situation, even more a necessity to increase

acceptance as well as for being conflict sensitive and to increase
safety and security of staff and programme.

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 WHY

• Key to good relation.

• Important element for success of whole of organisation.

• Fewer: misunderstandings, friction, time waste, cause mistakes.

• Project’s strategy clear to all, employee understands how his or her

work contributes to their strategy.

• Employees listen to their beneficiary, stakeholders and in turn are

clear in fulfilling their responsibilities and roles.

• In development cooperation and humanitarian aid, communications

is ever more important.

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 WHY SO IMPORTANT
 To get message to others clearly and unambiguously.

 Communication only successful when both the sender and the

receiver understand the same information as a result of the
communication.

 By successfully getting your message across, you convey your

thoughts and ideas effectively.

 When not successful, it can cause communications

breakdown and creating roadblocks that stand in the way of
your goals – both personally and professionally.

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 Requirement
 Integrated skills and techniques to achieve objectives.

 Strategically driven, target audience, information oriented, subject

independent, and repeatable.

 Rigorous consistent planning process, a redefinition of ineffective

communication practices and the reduction of communication
backlog.