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Executive Summary
The name of this business venture will be Al-Barakah Foods. It is owned by four
Unissa students that hold important positions in the company like CEO, Financial
manager, operational manager and Marketing manager. Al-Barakah Foods aim to serve
three different sections of community. Firstly, this food supplier focuses to provide
tasty and quality food and beverages to Unissa community, secondly, it aims to serve
Unissa hostel students by fulfilling the needs of food and beverages; lastly, the most
important function is to act as a charity for the welfare of international (non-
scholarship) students to provide assistance during medical emergency and educational
purpose.
Al-Barokah Foods is to succeed in this business venture and to make the business name
well known to the people all around Brunei. Even though Al-Barakah Foods does not
have its own shop, over time the business will strive to expand and open its own stores.
Al-Barakah Foods products include homemade burgers, Biryani, homemade Pizza
Coffee, Ice-creams, fresh juice and mineral water. The business believes that these
products can cater variety of ages and genders from lower and upper income level by
providing our products with affordable prices and it is suitable to serve for any
occasion.
Since Al-Barakah Foods is a startup company that plans to offer customers high quality
cookies and to sell visually attractive foods and beverages that have its tasty, unique
and unusual flavours, the product quality will be ensured through the use of halal and
fresh ingredients and a focus on cleanliness. The startup costs will be financed by the
international students, as they will invest a sum of BND$1,000 in the business. Once
the initially investing student finishes his/her study the other international student may
take over the position to continue this business as a Sadaqah for the welfare of targeted
community. Al-Barakah Foods is using the contract of Musharakah where the
proportion of profit to be distributed between the partners according to pre agreed ratio
and as for losses exactly according to the ratio of investment. The business is agreed to
distribute the profit and loss equally. To prevent the business from any losses, costs and
other related expenses will be calculated to provide the business with a minimum price
option for their product.
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The strategies for making customers aware of Al-Barakah Foods will include
advertising and engage with customer with the use of social media like Instagram and
to have a creative designed blackboard at different spot in any events, exhibition and
bake sale. One of the ways to introduce Al-Barokah Foods and make the customers
keep informed about the product offer is by using sticker on every packaging. Al-
Barokah Foods not only offer its products at a competitive price and quality products
but also focus on enhancing customer satisfaction as well as providing good customer
experience. This will only realize by the full cooperation and efforts made by all the
partners.
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Company Description
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Partnerships
The business agreed to distribute the profit and loss equally
Ownerships and management is divided equally among the
members
All members contributes/participates in Research and Development,
making food and beverages and business execution
Structure:
Legal Structure/ ✓ Sadiqul Bari as a CEO/ Managing Director
Ownership ✓ Qaisar Ali as a General Manager
✓ Khusnul Ifada as a Financial Manager
✓ Diallo Faizatou as a Marketing Manager
✓ Muhammad Hanafi as an Operating Manager
✓ Zahid Farhan as an assistant operational manager
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Products & Services
Supplier for the ice cream is Kingston and other ingredients are
Suppliers
from the convenient or supermarket stores. We will try to find a
‘cheap premium’ brands which offer highest quality products.
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As for now, we do not have a patent and license for our product yet.
Intellectual Property
The business so far does not have any agreements with suppliers or
Special
any vendors.
Permits
Marketing Plan
1) Market Research
Food & Beverage vendors in Unissa are not large & still lack to
Total size of industry cater the needs of Unissa community
The total size of your Entire Unissa community and IBTE community
target market
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2) Barriers to entry
High production costs We plan to use high quality ingredients with lower price. We
overcome this by comparing the prices of the ingredients from
one shop and to another shop.
High marketing costs The marketing costs is not high since we use social media
(Instagram) to advertise our product (small-scale advertising)
Need for specialized We probably need this after our business have move to
technology or patents comfortable stage.
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3) Threats and Opportunities
Threats Opportunities
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Marketing Plan
Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below?
We are sure that our strengths can help to improve our weaknesses and combating our
threats. As for the product, we innovate the ordinary burgers and beverages into
extraordinary homemade burgers and beverages to fresh juices and freshly brewed coffees,
which we can attract and convince everyone especially those who rarely buy foods and
beverages at Unissa to become rapidly buy our products.
Based on the information above, what are your immediate goals/next steps?
▪ Our goals are to strengthen our marketing through media social and adverse advertising.
▪ We are planning to take part in any events/expo/exhibitions e.g Bandarku Ceria (BKC)
to gain more exposure.
▪ Joining any biz talk or programmed to improve and upgrade our skills and knowledge in
managing the business
Based on the information above, what are your long-term goals/next steps?
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Business Name Al-Barokah Foods
Features Benefits
● Homemade Burgers and
Give pleasure, full satisfaction
4) Product/ Service Pizza
where the customers feel
Features and Benefits ● Biryani
appreciated, supported and
● Fresh Juices
satisfied every time they buy
● Coffee
our product.
● Mineral water
Age: 5 to 49 years old above
Gender: Male and Female
Location: Unissa and IBTE
Income: Lower and upper income level
Occupation: All
✓ Chicken/beef Burgers
✓ Homemade Pizza
5) Target Customer Foods and ✓ Biryani
Beverages: ✓ Freshly Squeezed juices
✓ Freshly brewed coffee
✓ Mineral water
✓ Every day (57.3%)
✓ Once a month (25.8%)
Frequency of
✓ Once a week (5.6%)
Purchase:
✓ More than once a week (9%)
✓ Rarely (nil)
Direct Competitors
1. Unissa Tuck Shop
Location Tuck shop at Unissa
Serve mostly readymade food such as rice
and bakery items
Product
▪ Carbonated drinks
▪ Ice cream
6) Key Competitors ✓ Generation X (adults age 35)
Target Market
✓ Children of Generation X
2. Habibi Shwarma
Location Unissa Tuck shop
Product Shawrma and Burgers
✓ Everyone
Target Market ✓ They call their customers Shawrma
lovers
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Indirect Competitors
Our indirect competitors would be the other groups of
entrepreneurs in University Islam Sultan Sharif Ali
Labor Costs -
Operational Plan
1. Production
For now, we produce our foods and beverages from home, place it at the Unissa tuck
shop, and sell our foods and beverages such as ice cream and coffee during BandarKu
Ceria (BKC) event every Sunday. Our method of production is batch production in
which we make more units of products, keeping on track on the quality in advance
and make more units to keep inventoried. Our equipment of production is oven, small
freezers, mixer, tray pan and cooking utensils. As for the production cost, we will use
the money to buy all the raw materials (e.g. ingredients, fruits, raw coffees, buns,
meat and ice cream, etc) and supplies (e.g. packaging, sticker, spoon).
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2. Quality Control
We cannot control the consistency because not all variable cost have a definite price
e.g. fruits, buns and meat tends to fluctuate. It depends on the availability as well
because some ingredients are doubted (the issue of undeclared halal ingredients).
Size Small
4. Legal Environment
The insurance coverage We are not applying insurance for our business
your business requires
and how much it costs
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your business
5. Personnel
Since we engage in a partnership, we are our own employees and our pay structure is
based on equal distribution of profit and loss. If sometimes in the future our business
are growing and recognized, we would like to hire the right employees by observing
their best behaviors and extracting on the views of their passionate for our business.
6. Inventory
What kind of inventory will Supplies: Since we provide foods and beverages, thus,
you keep on hand (raw all the cooking utensils and equipment for cooking the
materials, supplies, finished meat and making coffees such as mixer, oven etc. will
products)? not be keeping on hand. However, other supporting
utensils such as spatula, ice cream scoops, packaging,
cookies tray or pan etc. will be keep on hand, and these
act as a tangible items that adds value to the selling of
the product.
What will be the average Inventory used for making our products includes the
value of inventory (in other ingredients (raw materials), fruits, meat, coffee, mineral
words, how much are you water and ice cream. The value for these inventories
investing in inventory) amounts to $2,00
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We would expect a high inventory turnover as it shows
that, we are generating sales efficiently to sell
inventory. A high ratio indicates strong sales.
What rate of inventory
turnover do you expect? Our inventory turnover depends on the value of the
How does this compare to industry averages. If industry average is, lower, that our
industry averages? ration will be above industry norm. If the industry
average is higher, it means we will have a low turnover.
Low turnover is not preferred, as it indicates that we
have weak sales.
Our lead time is seven days for all days (Supply to the
Unissa tuck shop and BCK events)
What is your lead time for
However, if in a day, there is unsold food and beverage;
ordering inventory?
our lead time may decrease because the business does
not have to deliver the foods and beverages for the next
day.
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7. Suppliers
8. For Raw materials (Meat, buns, fruits, coffee and ice cream)
SUPPLIERS
SKH
Sengkurong:
Unit 1-12, Block
A, BGN SKH,
Jalan Jerudong
Kg Sengkurong,
BSB
Le Apple: 10
Jalan Menglait,
BSB BE3919
SKH Kiulap:
Unit 1-9,
D’Amin Jaya
Building, Lot
54989, Jalan
Kiulap, Gadong,
Brunei Muara
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Do you have
more than one
Yes No No No
supplier for
backup?
Do you expect
Steady, because
supplies cost
Fluctuate on cost, it is fixed Fluctuate on Steady, because
steady or
due to price according to cost, due to price it’s already a set
fluctuate?
fluctuation what customer fluctuation market price
demand
Suppliers’
payment’s Cash Cash Cash Cash
term?
9. Credit Policies
We do not have credit policies for the moment
Pricing
The table below shows per unit price for each item
All prices are in Brunei dollars (BND)
Burger and Pizza Biryani Coffee Fresh Mineral Ice Cream
(4.00 for small and Juice Water
5.00 for large)
Chicken Beef Fish (Chicken/Beef - - Large Small Normal Magnum
Fillet
/Lamb)
1.50 2.0 1.50 3.00/3.50/4. 1.00 1.50 1.20 0.70 1.00 2.50
0 00
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Sales Forecast
The table below shows the expected monthly sales forecast
All the amounts are in Brunei dollars (BND)
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