Sankalan 2017 (Pratibha National Level Summer Project Competition)

November 24-25, 2017
National Level
Summer Project
Competition
Sankalan
V. M. Patel Institute of Management
Centre for Management Studies & Research
MESSAGE FROM THE DESK OF THE DIRECTOR GENERAL &
DEAN (MANAGEMENT)
MESSAGE FOR ‘SANKALAN’
V. M. Patel Institute of Management and Centre for Management Studies under Faculty of
Management Studies, Ganpat University has organized 14th National Summer Project
Competition during November 24-25, 2017. The Summer Project Competition ‘Pratibha’ is
a platform wherein the Best Summer Project Reports of Management Institutions across
the country are invited for review and presentation in front of a panel of experts. The
reports are evaluated on well-defined criteria and ranked in order of merit based on
composite score. The Best Reports are awarded with prize and certificate of appreciation.
The objective behind organizing this competition is to strengthen the importance of 6

weeks of Summer Project Work in MBA Curriculum as also to assimilate the knowledge
generated during the project work and disseminate it among the students fraternity. This
platform helps the first year MBA students to take motivation in undertaking better quality
of Summer Project work as also the presenters to get quality reviews on their work. I
understand that deliberations during the competition helps the participants address
various issues related to ‘quality project work’ as also discuss problems and possible
solutions for them.
In order to disseminate the details of the Project Work presented during ‘Pratibha’, for the
benefit of academicians and students, the Department will be publishing the Abstracts of
the Project Reports in a form of compilation ‘Sankalan’ and will be circulated to all the MBA
Institutions in the State.
Both the Institute and Centre have undertaken various academic activities since their
inception for advancement of management knowledge and its proliferation. I take this
opportunity to solicit the cooperation of academicians, practitioners and government to
help us further the cause of quality management education in the region and the country.
Date: November 24, 2017

Place: Ganpat Vidyanagar Dr. Mahendra Sharma
Schedule of Presentation for Pratibha 2017
Sr.
Time Name of Institute Name of Participant
No.
24/11/2017
1 S. V. Institute of Management Malika Bakrawala
Parul Institute of Engineering & Technology,
2 Patil Sachin
Parul University, Vadodara
10.30 Parul Institute of Management & Research,
3 Ovaish Saiyed
a.m. to Parul University, Vadodara
01.00 4 Centre for Management studies & Research, Ganpat University Prithviraj Sawansha
p.m. 5 Somlalit Institute of Business Management Sneh Joshi
6 V. M. Patel Institute of Management, Ganpat University Vipasha Sanghavi
7 Centre for Media, Entertainment & Communication, GNU Dhaval Rawal
8 Gandhinagar Institute of Technology (Absentia) Jigar Patel
Lunch Break
9 Department of Management Studies, MEPCO, Tamilnadu Venkatesh Perumal
Institute of Management Technology, IMT-Nagpur
10 Murtaza Hussain
(Autonomous), Maharashtra
11 Institute of Rural Management- Jaipur (PGDRM), Rajasthan Satabdi Sen
12 Institute of Rural Management- Jaipur (PGDBM), Rajasthan Ankita Mishra
1.30 p.m. Indian Education Society’s Management College & Research
onwards 13 Centre, Bandra, Mumbai Deepti Ansurkar
(Pharma & Healthcare Management)
Indian Education Society’s Management College & Research
14 Harshad Mhaskar
Centre, Bandra (PGDM), Mumbai
Indian Education Society’s Management College & Research
15 Ameya Puradkar
Centre, Bandra, University of Mumbai, Mumbai
16 Prestige Institute of Management & Research, Indore, M.P. Viral Jain
17 Gandhinagar Institute of Technology (Absentia), Gujarat Jigar Patel
G. H. Patel Post Graduate Institute of Business Management,
18
Sardar Patel University
25/11/2017
Centre for Management Studies, Dharamsinh Desai
19 Jay Patadia
University, Nadiad
Mohammadmohsin
20 Anand Institute of Management, Anand
Ghanchi
21 B. K. School of Business Management, Gujarat University Vikrant Singh
10.00 22 R.B. Institute of Management & Studies Siddhant Chaudhary
a.m. to Center For Management Education, Udaybhansinghji Regional
1.00 p.m. 23 Sanket Sudhir Kuveskar
Institute of Co-Operative Management
24 Shri Chimanbhai Patel Institute of Management & Research, Deep Shah
25 Oakbrook Business School, Gandhinagar Jaini Doshi
N. R. Institute of Business Management, GLS University, Mitisha Agarwal and Ms.
26
Ahmedabad Niralee Vithalanee
Index
Sr. Name of
Name of Institute Title of Project Page
No. Participant
Anand Institute of Mohsin Ganchi Analysis of Profitability,

1 01
Management, Anand Liquidity, and Financial Distress
Centre For Management
2 Studies, Dharamsinh Jay Patadia LED Lighting Market in Gujarat 05
Desai University, Nadiad
Shri Chimanbhai Patel
3 Institute of Management Deep Shah Brand Positioning of IMS People 09
& Research, Ahmedabad
B. K. School of Business A Study on Investor’s Buying
4 Management, Gujarat Vikrant Singh Behaviour towards Mutual Funds 12
University
R.B. Institute of Analysis of trend in use of information
Siddhant technology equipment in business
5 Management & Studies, 15
Chaudhary activity for vision of future growth
Ahmedabad opportunities
Institute of Management Murtuza Hussain Sales and Promotion of AMUL Fresh
6 17
Technology, Nagpur Products in Selected areas of Nagpur
Department Of
Management Studies,
MEPCO Schlenk Online Consumer Behaviour towards
7 Venkatesh Perumal 20
Engineering College Kitchen And Home Appliances
Sivakasi, Tamil Nadu
Udaybhansinghji
To Find The Manpower Capability Of
Regional Institute of Co- Sanket Kuveskar
8 The Company In Maharashtra Region 24
operative Management,
Up to June 2017
Gandhinagar
Som-lalit Intitute of Implementation of 5S at Windsor
9 business Management, Sneh Doshi Machines Limited 27
Ahmedabad
S. K. Patel Institute of A Study on Capital Market and
10 Management and Abdul Rehman Investors’ Behaviour towards mutual 31
Computer Studies funds
A Study on workplace accident:
S. V. Institute of
11 Malika Bakrawala Causes, Effects and Preventive 33
Management, Kadi
Measure at Arvind Limited
Gandhinagar Institute of A Study on Employee Satisfaction at
12 Jigar Patel 36
Technology, Ahmedabad Shree Ram Twistex Pvt. Ltd
Prestige Institute Of
Lead Generation and Sales of
13 Management and Viral Jain 38
Motorcycles and Merchandise
Research, Indore
Sr. Name of
Name of Institute Title of Project Page
No. Participant
Parul Institute of Vadodara Deep Dive, Finding The

Engineering and Potential For Existing Vadodara
14 Sachin Patil 41
Technology, Parul Market (Channelwise) with respect to
University, Vadodara The Times of India
Parul Institute of
To Study Sales and Implementation Of
15 Management, Parul Ovaish Saiyed 44
Sap Business One In Vadodara
University, Vadodara
Centre for Media,
A Study on Consumer Perception
Entertainment &
16 Dhaval Raval towards Financial Newspapers with 47
Communications, Ganpat
special reference to “MINT”
University
Indian Education To study the current perception of
Society’s Management doctor’s about low dose sustained
Deepti Ashok
17 College & Research release combination of (Nortriptyline 51
Ansurkar
Centre, Bandra, Mumbai and Pregabalin) in the treatment of
(Autonomous) Neuropathic Pain
V. M. Patel Institute of
Adoption of IOT based Security and
18 Management, Ganpat Vipasha Sanghavi 55
Surveillance
University
Centre for Management An Empirical Analysis of Factors
Prithviraj
19 Studies & Research, influencing Investment in Mutual 59
Sawansha
Ganpat University Funds
Oak Brook Business
20 Jaini Doshi A Detailed Study on ESOPs Financing 63
School, Gandhinagar
Faculty of Management A Study on the factors influencing the
Studies-Institute of Rural Ankita Mishra Purchasing Behaviour of Bazaar
21 64
Management, Jaipur- Traders for IOCL Servo Lubricants in
(PGDBM) Jaipur
Faculty of Management A study of Solid Waste Management
Studies-Institute of Rural Practices of villagers, with Special
22 Satabdi Sen 67
Management, Jaipur- reference to Ukhra Village, Bankola
(PGDRM) Colliery
N. R. Institute of Business Exhaustive study on currency
Niralee Vithalanee
Management (PGDM), fluctuation and hedging in foreign
23 Mitisha Agarwal 72
GLS University trade and its impact on Exporters and
Importers
Analysis of Liquidity, Profitability, Risk and Financial Distress
Mohammadmohsin Ghanchi Anand Institute of Management, Anand
Abstract:
For the summer internship project I have choose ARCOGUL Company. ARCOGUL is edible
oil company which falls in edible oil industry. Edible oil industry is one of the most
important industries of agricultural sector in India. India is forth largest oil seeds producing
country in the world after USA, China, and Brazil. Indian oil industry growth rate is 6% and
the production is approximately 7 MT per year. Adaniwilmar, Ruchi soya, Cargill is leading
players in edible oil industry in India. In Gujarat during the 1950 to 2011production is 6
times increase so in Gujarat this industry is growing day by day.
ARCOGUL (ANAND REGIONAL CO-OPERATIVE GROWERS UNION LIMITED) is

co-operative Company which started in 1969 by the farmers of Kheda district under direction
of Shri. Rajivbhai. The business philosophy of ARCOGUL is to support agriculture farmer,
those who are producing something and don‘t have proper market to sale, to save them from
exploitation. ARCOGUL believe in qualitative product so their vision is to provide
qualitative product ti their customers. There are mainly four major departments in
ARCODUL Production department, Marketing department, Human Resource department,
Financial department.
Introduction of the company:

ARCOGUL was the dist co-operation which started in 1969 by the farmer of the kheda
direction of Shri. Ravjibhai was lived in Baroda established the ginning and pressing society
was to by the cottonseed and produced cotton at main product. They are started in produce
the cottonseed oil name ―Anand‖ cottonseed oil.
First time 1003 the co-operative marketed the refined cottonseed oil which become very
population as time passed the gown of nut seed and mustards because very high. So in 1988
the ANAND TALUKA co-operative ginning and pressing society converted in Anand
regional co-operative oilseed union limited. The co-operative established in village are and it
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covered 25000 pariliers of farmers. Now, it expand the operation area ARCOGUL
management and employee arcades body the continuously improve to the meet the
challenging needs of its owners and provide quality product and provides its consumers and
keep them happy.
Future that everyone take responsibility to achieve this ensuring that their activities get with
the environment ARCOGUL increased its objective to the seven district of Anand, Kheda,
Panchmamahal and Dahod.
Development of the ARCOGUL department on big oilseed co-operative societies with a

membership of 25000 farmers covering 739 villages in an addition the union made available
to these societies seeds Fertilizer oil etc To meet the challenging needs of its members.
Introduction to the Study:

Analysis Of Liqudity, Profitability, Risk And Financial Distress.
Liquidity
Liquidity refers to the ability of firm to meet its obligation in the short run, usually one
year. Liquidity ratios are generally based on relationship between current asset and
current liabilities. A company must maintain its ability to pay off its current obligations
and have a sound base of working capital to maintain its position in the competitive
market. The management of working capital is an important aspect to be considered for
attaining a sound liquidity position.
Profitability
Profitability reflects final result of business operations. Every firms aims to dig up
maximum profits out of invested capital pool. The success of the company depends on
its returns earned, keeping the liquidity prospects in view. Usually, it is a difficult task
to trade off between liquidity and profitability, as the conservative policy of working
capital may ensure sound liquidity, but it endangers the profitability. On the other hand,
aggressive policy helps in making profit but the liquidity is not promised.
Risk analysis
Risk is the ―effect of uncertainty on objectives‖. It can be seen as relating to
profitability of uncertain future events. Finance deals with creating a proper framework
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to maximize profits at a given level of risk. In pursuing this balance the firm must
develop control over the flows of funds while allowing sufficient flexibility to respond
to changes in the operating environment. Thus the firms must attain a level of adequate
liquidity at a minimum risk so as achieve maximum profitability.
Financial distress
The situation where a company cannot meet nor has difficulty in paying off its current
obligations is called financial distress. The symptoms of financial distress include
erosion of net worth, negative operating results, factory layoff, dividend reductions, and
plummeting share price. Financial distress in companies is shaky for top management
positions, leading to the problem of managerial inefficiencies. If prolonged, this
situation can force the owning entity into bankruptcy or forced liquidation. It is
compounded by the fact that banks and other financial institution refuse to lend to those
serious distress. The chance of financial distress increases when a firm has high fixed
cost, illiquid assets or revenue that are sensitive to economic downturns.
Objectives of the Study:

 To analyse the short term financial position though liquidity analysis.
 To examine the profitability of the company over the study period.
 To test the correlation between liquidity and risk.
 To know association between profitability and risk.
 To analyse the long term financial performance of the company using solvency
ratio.
 To measure the financial health of the company using Altman‘s Z-score test.
Research methodology:
Descriptive and Analytical research design is adopted for this study. The study is based on
secondary data and on discussion with the concerned personnel. The secondary data consist
of the annual report of ARCOGUL, Anand ranging for the last 5 years.
Major findings and conclusion:

Section: 1 (Liquidity Analysis)
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1. The ranking of liquidity ratios denotes that during the year 2013-14 and 2015-16 the
company had poorest liquidity and the initial year 2011-12 firms enjoys highest
liquidity.
Section: 2 (Profitability Analysis)

2. Return on capital employed was at a negative value in 2013-14 and 2014-15 it
indicates that a fluctuating trend.
3. Return on net worth sowed a mixed performance over the study period.
Section: 3 (Risk Analysis)

4. In 2012 to 2015 risk factor (Rk) is more than 2 it means that company had applied
conservative policy so, profitability was below in these years.
5. It is observed that there is high degree of negative association between liquidity and
risk. Further, the profitability and risk are also negatively correlated.
Section: 4 (Solvency Analysis)

6. There is evidence that the content EBIT to Total Assets stood negative during 2013-
14 and 2014-15, indicating the inability of the company to meet interest payment.
7. The Sales content to Total Assets presented stability expect in 9.08 in 2015-16 and
13.14 in 2012-13.
8. The proportion of Market Value of Equity to Total Assets recorded 0.15 to 0.21.
9. The content of Working capital to Total Assets had been low and varied in between a
minimum of (0.03) and a maximum of 0.11.
10. The proportion of Retained earning mobilization to Total Assets showed range
between 0.29 to 0.43.
11. The return on total assets (ROA) showed mixed trend during the period of the study.
During 2013-14, 2014-15 negative percentages was recorded. And in the year 2015-
16 return was 0.089 it is highest so it shows that the company is managing to get good
returns out of their assets pool.
12. The company‘s Z-score has been above 3, so it indicates that the company have
healthy or very good financial performance but we shows that after 2013-14 if is
decreasing so it demonstrate that company‘s financial performance is decreasing day
by day.
4
Led Lighting Market in Gujarat
Jay Patadia Centre for Management Studies, Dharamsinh Desai

University, Nadiad
Abstract:
With the changing scenario of the technologies the lighting market has also evolved from the
old technologies like the GLS, Incandescent bulbs to Compact Fluorescent Lamps - CFL and
Fluorescent Tube Lights - FTL lights and the LED lights being the latest amongst the all.
LED lights were between us since 1964; however due the limitations it had it required the
improvements to come out in the market. The LED lights that we are currently seeing has
almost came before a decade in the global lighting market. LED lights when came in the
market due to the high initial cost, less public awareness and weak distribution it did not see
significant amount of sale on global as well as Indian level. However after 2013-14 with the
global concern for energy saving and sustainable development the governments came up with
the schemes to boost the use of LED lights in the residential segment as well as in public
areas.
The major players in the LED lighting market in India are Philips, Surya Roshni, Havells and
Bajaj, with Philips and Surya Roshni holding almost 30% of the total market share. The LED
lighting market which was valued at INR 4773 Crore is expected to grow with a CAGR of
27% and reach to the value of INR 16007 annually in the year 2020.
The report ―LED lighting market in Gujarat‖ which has been made adopting the
descriptive method of research and Convenience sampling will cater the need of
understanding the perception of the people, adoption and potential for LED lights in the
market, the factors which influences the buying behavior of customers at the time of
purchasing, the awareness of UJALA scheme amongst the people and its adoption and the
preference for online buying. All these things are divided majorly on the basis of Gender and
Decision Making Role of respondents. The major finding suggested the things such as, the
major transition has happened in the year 2013, the most favorable perception by the people
has been given to the Philips, female preference for online LED purchasing is higher than
Male preference and awareness about the UJALA scheme is higher in the decision maker.
5
The comprehensive study of the report will provide further insights in all the fields covered
under the research

Bonafide Research & Marketing Private Limited is a multi-disciplinary research and
consulting company based in Vadodara, Gujarat. It is founded by Mr. Dhwipal Shah and was
incorporated on 17 June, 2014. The current officer of Bonafide Research is T-13/A,
Indiabulls Mega Mall, Jetalpur Road, Vadodara. Bonafide started its journey with providing
all the information streams required to solve strategic, business and marketing problems.
Bonafide has been working to bring value to its clients through high quality research and
analysis and helps them to make strategic moves in the dynamic global market environment.
The major services of Bonafide Research Includes,

 Syndicated Research Report: With 200 plus reports on shelf.
 Custom Solutions: This includes Custom Reports, Market Assessment, Market Entry,
Benchmarking and SME consultation.
 Marketing Services: This Includes Digital Marketing, Creative Services, Lead
Generation, Data Collection, Data Analysis
Bonafide Research delivers high quality research services to business professionals,

organizations and individuals. Bonafide Research works hard in bringing first-hand
information and prudent analysis of various industries, technologies, economic and
noneconomic market parameters, potential markets, and key competitors in the industry. The
company also gives rational forecast for market trends to help clients identify prospective
growth areas and gain competitive edge. The company also monitors industry trends and data
analysis using credible secondary data sources from Paid databases and Public domain.
Introduction to the Study:

The research will provide a comprehensive idea about the Market potential of LED lights, the
perception of the consumers about the LED lighting companies and the products offered by
them, the awareness about the benefit of LED lights as well as the factors that affect the
buying decision of customer. It will also provide insights of the awareness and adoption
about the UJALA scheme introduced by government, the adoption of it and the perception of
consumers towards the LED lights offered under this scheme.
6
The LED lighting market in India is one of the fastest growing market in India with a CAGR
of 30%. Many factors such as increasing awareness amongst the consumers, Government
schemes, rising concern towards sustainable development and energy conservation are the
market further ahead. Currently the LED lighting market which has captured nearly 35% of
the market is expected to capture nearly 70% market by 2022. With all these things the major
objective of this research are as follow,
Primary Objective:
The primary objectives of the research are,
 To check the perception of consumers towards major companies and its products in
LED lighting market.
 The level of awareness amongst the consumers about UJALA scheme introduced by
Government of India.
 The potential out there in the market for LED lights.
 Consumers‘ awareness about the benefits of LED lights.
 Factors that affect the consumers at the time of purchasing LED lights.
 Since when the major transition to LED lights has happened.
 The perception of consumers in relation to buying LED lights from online sources.
 Adoption of UJALA scheme.
 Consumers‘ perception towards the LED lights offered under the UJALA scheme.
The research design used for this study is descriptive research design. For this research the
sampling method that has been adopted is ―Non-Probability Sampling‖. Sampling method
was convenient sampling technique. However the one requirement for the higher authenticity
of the responses out of the samples for this research was of being surpassed the age of 18
year. Primary data was collected through questionnaire. Sample size was 133.
Major findings and Conclusion:

The major transition for the use of LED lights has happened in the year 2015 and 2016 as
nearly 64% responses out of the total responses received were falling in these two years.
7
 The highest use of LED lights people are using is of Philips with 72% responses
falling in favor for the same. Syska had 52% of the favorable responses.
 Havells and Bajaj had 52% and 47% responses respectively. The least favorable
reposes were of Surya Roshni with just 25% of the responses.
 For the ratings being given to the company and the products of the company the
female respondents have given higher ratings in both the area of company perception
and company product perception, as compared to Male respondents. The only
exception was of Surya Roshni were ratings given by Female respondents was lower
than Male respondents.
 The factors which are actually affecting the decision makers and the factors which the
Non decision makers have a perception of affecting them at the time of purchasing
LED lights are different.
 The factors affecting to the decision makers were High energy Saving, Longer life,
Price, Word of Mouth and Advertisement respectively
 The non-decision makers perception of factors that might affect them is High
energy saving, Price, Long life and Advertisement on a same level and Word of
Mouth respectively.
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Brand Positioning of IMS People
Deep Shah Shri Chimanbhai Patel Institute of Management and

Research, Ahmedabad.
Abstract
This report provides an analysis and evaluation of the current Brand Positioning of IMS
people compared to its competitors. Methods of analysis include the graphical representation
of data collected from various competitor‘s website. All calculations can be found in the
appendices.
Results of data analyzed show that all current brand positioning of IMS people is very
positive and it is considered to be one of the loyal brand. The data is collected from few
social media platforms and company‘s websites.
Suggestion discussion talks about the new target geographies and marketing initiatives. The
report also investigates the fact that the analysis conducted has limitations.
Problem Statement
IMS People wants its marketing campaign to be very creative and effective, where everyone
is aware and informed of the outcomes and status. Today IMS People have too many
competitors with more or less having the same marketing channels and methods. If we ignore
this problem; then it will become difficult for us to remain survive in the market, and we may
miss critical opportunities to get important customers which could result in lost revenue, SLA
penalties, lost business, and further damage to our quality reputation.
Problem Objective
To critically assess the marketing initiatives, marketing channels, services offered, target
geographies and group, including key people, glassdoor rating etc. To classify and evaluate
the operation of competitors marketing and brand Positioning of IMS people. To make
recommendations to improve the marketing strategies and it will also help to formulate a
brand positing, and to maximise the
9
Findings
 IMS people is one of the leader when it comes to Recruitment service provider. As
there is no other company providing all the services provided by IMS.
 Very few companies provide Accounting services, and there are only 3 to 4 players
who are in direct competition with IMS people.
 Very few companies are providing their services only to recruitment agencies. As
most of the companies provide their services to both agencies as well as corporates.
 So this make them direct competitors of their clients, which is not considered to a
good signal when it comes to a long term perspective.
 Loyalty to clients can be achieved by doing this type of business and it helps to
maintain good and healthy long term business relations.
 So here by this we can say that IMS has very few direct competitors who believe in
the same ideology as theirs.
 When it comes to target geographies, IMS people only focus on 3 different locations
and their another brand takes care of few other locations.
 There are many other organisations which operates world wide compared to IMS
people.
 IMS people has maintain good employees – office ratio compared to other
organisations.
 Mostly all the organisations and IMS peoples major competitors have same marketing
channels.
 The marketing initiatives of almost all the competitors are also some what same.
Conclusion
In review this internship has been an excellent and rewarding experience. I have been able to
meet and network with so many people that I am sure will be able to help me with
opportunities in the future.
One main thing that I have learned through this internship is time management skills
as well as self-motivation. When I first started I did not think that I was going to be able to
make myself sit in an office for eight hours a day, five days a week. Once I realized what I
had to do I organized my day and work so that I was not overlapping or wasting my hours. I
10
learned that I needed to be organized and have questions ready for when it was the correct
time to get feedback. From this internship and time management I had to learn how to
motivate myself through being in the office for so many hours. I came up with various
proposals and ideas that the company is still looking into using.
I am going to continue to work for Corporates although I am still keeping my options open
for new opportunities. I enjoy this line of work, but I am not sure if there is enough room to
grow through this domain. I will continue to work hard on my strength and hope to continue
to learn about the industry and meet new people. This was an excellent experience and I hope
that other interns got as much out of it as I did!
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A Study on Investor’s Buying Behaviour towards Mutual Funds
Vikrant Singh B. K. School of Business Management, Gujarat University
Abstract
This study is about the investor‘s perception and preference regarding mutual funds. There
are factors like awareness, experiences, financial objectives, market situation, attitude and
availability of financial resources which determines a person‘s choice to acquire securities
like mutual funds. The country‘s mutual fund (MF) assets logged the highest growth in seven
years to reach a total corpus of around Rs17 trillion, despite lacklustre equity markets and
challenging economic conditions due to demonetisation and a surge in global oil prices.
Research Design selected for this research is descriptive design and the Universe is
Ahmedabad City. Data was collected in two ways, i.e., Primary data and Secondary data. The
data collection method used for collection of primary data was survey method and the data
collection instrument used is structured questionnaire. The secondary data was collected
through journals, magazines, books, company manuals, websites, etc. The findings of the
study suggested that there is a pattern of investment related to an individual‘s age and attitude
moreover the awareness of mutual funds were still limited to few sections of market.
Need for study

For retail investor who does not have the time and expertise to analyse and invest in stocks
and bonds, mutual funds offer a viable investment alternative. This is because mutual funds
provide the benefit of cheap access to expensive stocks. Mutual funds diversify the risk of the
investor by investing in a basket of assets. A team of professional fund managers manages
them with in-depth research inputs from investment analysts. Being institutions with good
bargaining power in markets, mutual funds have access to crucial corporate information
which individual investors cannot access. So the present study has taken up to know the
extent of awareness about mutual funds and to analyse the investor‘s perception towards
mutual funds.
Objectives
1. To know about the extent of awareness about mutual funds.
12
2. To know about the preferences of investors towards mutual funds.
3. To know about the perceptions of investors towards mutual funds.
Methodology
Research Design selected for this research is descriptive design and the Universe is
Ahmedabad City. Data was collected in two ways, i.e., Primary data and Secondary data. The
data collection method used for collection of primary data was survey method and the data
collection instrument used is structured questionnaire. The sampling technique used is non-
probability convenience sampling. Sample size is 100 respondents and sampling units include
businessmen, service sector employees, professional and retired individuals. The secondary
data was collected through journals, magazines, books, company manuals, websites, etc.
Major findings
There was no significant dependence between education classes of the respondents and
awareness about Mutual Funds.
There is dependence between age groups and the awareness about Mutual funds.
Acceptance model illustrated that Perceived usefulness was the strongest factor which
explain the variance in actual use of Mutual Funds therefore the perceived usefulness of
Mutual Funds become the most important factor in increasing the usage of Mutual funds
services.
Suggestions
Even though the mutual funds are good source of income people lack awareness and
information towards mutual funds. So the following suggestions were made in order to
increase the awareness among the people.
1. Increase awareness among investors: Many investors are still restricting their choices to
the non-governmental options like gold and fixed deposits even the market is flooded with
countless investment opportunities. This is because of lack of awareness about mutual funds
which makes many investors restrict their choice to traditional options like gold and fixed
deposits.
2. Provide complete information relating to mutual funds: Even among the investors who
invest in mutual funds are unclear about how they function and how to manage them, so
proper information must be provided to the investors in order to increase the loyalty among
the investors.
13
3. Investor‘s fee should be reduced. There were many clients complaining about the high
consulting fees.
4. The services from the relationship managers were a major area of complaint. The clients
kept on complaining that they do not receive regular feedbacks from their relationship
managers regarding the performance of their investment.
5. Advertising campaigns must be conducted in the areas of Ahmedabad to increase
awareness among rural investors.
Conclusion
Mutual funds are good source of returns for majority of households and it is particularly
useful for the people who are at the age of retirement. However, average investors are still
restricting their choices to conventional options like gold and fixed deposits when the market
is flooded with countless investment opportunities, with mutual funds. This is because of lack
of information about how mutual funds work, which makes many investors hesitant towards
mutual fund investments. In fact, many a times, people investing in mutual funds too are
unclear about how they function and how one can manage them. So the organizations which
are offering mutual funds have to provide complete information to the prospective investors
relating to mutual funds. It is believed that some of these measures could lift the morale of
the mutual fund industry which has been crippled for the last three years.
14
Analysis of trend in use of information technology equipment in business activity for vision
of future growth opportunities
Siddhant Chaudhary R. B. Institute of Management & Studies
Abstract
There are many opportunities around us; we can take the chance of using these potentials.
But it‘s amazing; the potentials are not being utilized completely by our countryman.
Consequently, our country is seemed to depend on foreign direct investment (fdi) for utilizing
its market prospect. Thus over the years many worlds renowned multinational companies
have been investing in different industries of our country. Indian market research bureau,
among them one of the leading research company began its business in India since
independence and this has been a footstep to bring more than 40 years of global research
industry experience into India. However, IMRB has set its commitment- ―to service, to firms,
to corporate and to associates and finally to the community in which IMRB works. IMRB is
committed to achieving total satisfaction and commit to continue as the market leader
through consistent growth in research field, increasing productivity and developing new
products befitting consumer needs. According to their policy, IMRB has come up with some
new type of research techniques. But in the challenging market situation to remain a market
leader where other research companies are operating, it is tough.
The businesses are ever changing so are the way of their characteristics. The changing
scenario presents us new techniques and methods of business as well as their marketing
strategies. The core of business is to market the product that will be attracted by the
consumers and also the research will satisfy the consumer‘s needs. Marketing efforts are vital
for any business that is the combination of various factors affecting the real market scenario.
The changing environment is creating new issues that must be considered for doing a
business. In this dynamic business world the scenario of business aspect changes so rapidly
that one false decision could cause the firm to lose its very existence. We have chosen to
conduct the study in IMRB because they are one of the leading firms in the research industry
occupying a significant market share.
15
Therefore, this internship is conducted to perform research, new plans and recommendations
that should be adopted to find out proper response from respondents. This research is done
based on company personnel, respondents from various areas. This research required samples
from various organization‘s employees and household persons from various area of Gujarat.
These samples were selected through observation method. Questionnaire survey method and
observation method have used to conduct the research. There were types of questionnaire,
and it‘s vary from respondent to respondent. All types of questionnaire were the combination
of close-ended and open-ended questions and respondents can answered on different scales
like lekert scale, dichotomous response scale, etc. The data were collected through forest
officers, agriculture university professors, retailers of telecom sector, employees of
mercedesbenz, and retailers of general store, doctors and farmers.
My project has been divided into two different parts. The first one is to perform research of
all the industrial area, retailers who use the IT product , and other profession who use a IT
equipment . The second one is to fill a questionnaire and submit it to company. Our title of
the project is ―Analysis of trend in use of information technology equipment in business
activity for vision of future growth opportunities‖
The main objective of our project is to reach on an effective research by direct interactions
with respondents - with special reference to research strategy.
I met the respondents physically and gathered all the information according to questionnaire.
IMRB is one of the top leading companies in India as well as research industry. They have
their head office in Mumbai. They have a vast market in Gujarat and have a great market
share in market research industry. They have a great marketing team, sufficient working
capital, good employee management, developed technology, large distribution channel or
network and a renowned brand value. They have some certain competitors (ac Nielsen,
mottmacdonald, circle etc.) in market. Beside of maintaining a good position in this market
they are going towards more market share by improving their potential. I am very lucky to
get the opportunity of doing summer internship project from this pioneer company.
16
Sales and Promotion of AMUL Fresh Products in Selected areas of Nagpur
Murtuza Hussain Institute of Management Technology, Nagpur
Introduction
FMCG Sector:
Fast-Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively
low cost. Though the profit margin made on FMCG products is relatively small, they are
generally sold in large quantities; thus, the cumulative profit on such products can be
substantial. FMCG is probably the most classic case of low margin and high-volume
business. FMCG have a short shelf life, either as a result of high consumer demand or
because the product deteriorates rapidly.
The following are the main characteristics of FMCGs: From the consumers' perspective:
 Frequent purchase
 Low involvement
 Low price from marketers‘ angle
 High Volumes
 Low contribution margins
 Extensive distribution networks
 High stock turnover
Dairy Industry:
India is the highest milk producing country in the entire globe. It is considered as the oyster
of the Indian dairy industry with opportunity booming around in the market. Many Indian
companies and MNC‘s are ready to invest in this booming sector because of expectations of
high returns and greater consumption. Presently this industry contributes about 1,15,970
crores to Indian economy and because of the more economic reforms and liberalisation, this
number is estimated to rise in the near future. The main purpose of dairy industry is to use
innovative technology to increase dairy output so that it can lead to increase in profit.
In India majority of dairy production occurs in villages were people have engaged in
agriculture apart from that person having small land holdings also get involved in this some
17
people with borrowed land indulge in this field with a motive to earn money in a short period,
all these people together own 70% of the milch animals. As most of these people‘s primary
occupation is agriculture and they cannot rely on agricultural produce as the only source of
income because of uneven monsoon conditions so dairy industry provides an alternative
source of income. The different types of milk and milk products used in India are as follows
Percentage of Total
Fluid Milk
4%1%
2% Ghee
6%
7% Butter
6% 46% Curd
Khoa
28% Milk Powder
Paneer
Amul:
Amul is a cooperative company, managed by Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF). It was formed in 1946, founded by Dr. Verghese Kurien and
brought White revolution in India, which made India the largest milk and milk products
producing country in the world. Amul is the largest food product brand in India. Its primary
product is dairy based, but now they have ventured into many different kinds of food
products. Amul is a respected brand in India, the reason being Amul never compromises
when it comes to their customers. It is a symbol of purity, trust, and quality.
Objectives
 To promote and place Amul Cup Dahi in the stores
 To increase the number of curd selling outlets
 To Promote and place Amul Butter Milk in various outlets
 Spread awareness about Amul‘s seasonal products
 Do competitor analysis
 Promote Amul products through pamphlets and POPs.
 Create brand awareness for Amul.
 Inform them about the advantages of using Amul milk.
 Bring transparency between distributors, retailers, and company.
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 Solve retailer-distributor disputes.
 Provide offers and deals and inform retailers about schemes.
 Create strategies to increase sales for Amul market.
 Push products that are not performing well in the market.
 Oversee the selling and distribution operations.
 Interact with the final consumers and get feedback.
Research Methodology for competitor analysis:

Primary Objective: To analyse how much milk Amul milk selling outlets sells to competitors
Data Collection: Primary data was collected through questionnaire survey and the target
audience was all the Amul milk selling retailers.
Findings: Following details were gathered during survey
ADA Area Amul (In Haldiram (In Dinshaw‘s Others (In
LPD) LPD) (In LPD) LPD)
Balaji Mohan Nagar 1108 1622 259 407
Agency
Khushi Jaripatka 2174 2567 2900 565
Agency
Raksha Cotton 155 165 90 0
Agency Market
Sanjay Dharampeth 2154 1688 692 248
Sales
ADA- Amul Distributing Agent.
Conclusions:
 It was found that most of the Amul selling retailers were promoting competitors‘
product.
 The competitors‘ were also offering various schemes to lure retailers and distributors
which was the major cause of decreased sales.
19
Online Consumer Behaviour Towards Kitchen And Home Appliances
Department Of Management Studies, Mepco Schlenk
S. Venkatesh Perumal
Engineering College Sivakasi, Tamil Nadu
Abstract
The Aim of the study is to understand the consumer behaviour in purchasing the consumer
durables through Online stores. In this research, a group of people is surveyed through
questionnaire. They have been asked to fill the formatted list of questions. The collected data
is analyzed through SPSS and Microsoft Excel Software.
Company Profile
‗Gandhimathi Appliances Limited‘, the flagship company of the Butterfly group, was
originally incorporated as Private Limited Company on 24th February 1986 and was
converted into a Public Limited Company on 25th April 1990. Subsequent to merger of its
associate, Gangadharam Appliances Limited, the name of the Company was rechristened to
‗Butterfly Gandhimathi Appliances Limited‘ (BGMAL), with effect from 25th October 2011.
BGMAL is listed with Bombay Stock Exchange (BSE) and National Stock Exchange (NSE)
BGMAL is managed by its Promoters, Mr. V.M.Lakshminarayanan, Chairman & Managing

Director. The management is ably assisted by highly qualified Key Management Personnel in
the areas of Production, Finance, Marketing, Research & Development and Human
Resources. BGMAL presently has over 2600 satisfied employees.
Leading products are LPG Stoves, Mixer grinders, Table Top Wet Grinders, Pressure
Cooker, Stainless Steel Cookware and Non-Stick Cookware. Other products comprise
Juicers,
Hand Blenders, Electric Irons, Power Hobs, Electric Rice Cookers, Water Heaters (Geysers),
Air Coolers, Electric Water Kettle, Electric Sandwich Maker, Electric Bread Toaster, Fans
(all types) and Washing Machine.‖
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Today ‗Butterfly‘ is a leading brand in the country with Pan-India presence. BGMAL has its
own branches/C&F arrangement all over the country viz., Madurai, Salem, Vijayawada,
Hyderabad, Bangalore, Cochin, Mumbai, Indore, Ahmedabad, New Delhi, Ghaziabad,
Amritsar, Mohali, Zirakpur, Kolkata, Bhubaneshwar, Ranchi and Guwahati.
Across the globe, ‗Butterfly‘ products have been recognised for their quality standards by
various international organisations and are currently exported to several countries, including
the United States of America, Mauritius, Srilanka, Japan and United Arab Emirates.
Introduction of The Study

This Research ―Online consumer behaviour towards kitchen and home appliances‖ While
conducting this study the researcher had an opportunity to understand the products and
services. A questionnaire was formed and an analysis was made to find out the preference
towards online consumer behaviour for purchasing kitchen and home appliances. The data is
collected from metropolitan place like and other places like Chennai, Madurai Tirunelveli. A
general opinion was collected from the consumers to know their behaviour through buying in
online. The data was collected through survey method and direct interview method. Weighted
average, Frequency analysis was used to analyze and find the opinions of the consumers.
These are summarized and presented in the conclusion of this report. Findings were made
based on the data collected from the customers with the aid of a questionnaire.
Objectives

To understand the consumer behaviour towards kitchen and home appliances.

To know the consumers source of information and purchase evaluation pattern for the
appliances.

To find the consumers opinion and performance in the physical and online formats for
buying consumer durables.

To know the purchase pattern of the consumers in consumer durables.
Research Methodology

The Research study is descriptive in nature.

Primary Data is collected from the consumers who are purchasing kitchen and home
appliances through physical as well as online stores.
21

Secondary Data for this research is collected from the Internet, Companies Websites,
and ProQuest.

Sampling method used here is convenience sampling method.

The Statistical tools used for measuring and analyzing the data from the survey are
o
Weighted Average.
o
Frequency Analysis.
Findings
Consumer behaviour towards kitchen and home appliances
 For products, the consumers were not giving much importance to exterior look and
giving importance to warranty, durability and functional performances.
 In stores, they were giving more importance to price, payment process and least
importance to layout, background music and aesthetics of the store.
 The consumers were giving more importance to expert opinion than the review of
friends and relatives.
 Consumers source of information and purchase evaluation pattern for the appliances.
 Most of the consumers were getting information directly from the retailer and others
from the online shopping sites.
 The consumers giving least preference to sales person recommendations before
purchasing the consumer durables.
 Consumers opinion and performance in the physical and online formats for buying
consumer durables.
 The consumers have the strong belief on physical store than the online store.
 The consumers were not giving much importance to background music in the stores.
 Most of the consumers were ready to bargain the product, but it is not possible in
physical as well as online stores.
 The consumers have good opinion about the physical store due to reliability and
consistent performance. Layout of the store attracts them more than the online
 store for purchasing.
 The consumers opinion about online store is that the products were at reasonable
price, more availability of offers and discounts, comfortable purchase experience and
more variety of products.
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 Purchase pattern of the consumers in consumer durables.
 The consumers were preferring exclusive showrooms and then shopping sites for
purchasing the durables.
 Most of the consumers were purchasing the consumer durables based on need.
 The consumers were using cash and carry mode of transaction for purchasing the
products.
Conclusion
From this study, researchers can able to understand the online buying behaviour of the
consumers and major factors, consumers or the decision makers giving importance for
buying. To analyze the online consumer behaviour questionnaire is framed and also to know
about the various factors. Objective of the studies were also achieved. The collected data are
analyzed and many required findings were made for this survey. Butterfly Gandhimathi
Appliances can concentrate on exclusive showrooms than the online store.
23
To Find the Manpower Capability of The Company in Maharashtra Region Up to June 2017
Sanket Kuveskar Udaybhansinghji Regional Institute Of Co-Operative

Management
Abstract
Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The
company started manufacturing commercial vehicles in 1945. M&M is the leader by far in
commercial vehicle and the second largest in the passenger vehicle market. The company is
the world‘s sixth largest medium and heavy commercial vehicle manufacturing.
The survey involved gathering wide information about the company, company‘s manpower
details of sales and service department, employee satisfaction and impact of various
competitive firms on the company.
The research was conducted through collection of primary and secondary data. . Primary data
was collected through a well-framed questionnaire and telephone of which later a detailed
analysis was done using various statistical I.T. tools like MS Word and MS Excel and Excel
sheet.
On the basis, the secondary data analysis and the extensive analysis of the primary data,
interpretations were drawn for the questions and conclusion is drawn. Certain suggestions
are also drawn from the analysis to help Mahindra Automotives to increase its market share
in commercial passenger segment and MPVs.
The main research that followed is to know “ Manpower capability of company in

maharashtra region upto june 2017”.
Introduction To The Study

“To Find The Manpower Capability Of The Company In Maharashtra Region Upto
June 2017”
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In this Project, I have collected the manpower details of sales and service department of all
dealerships of Mahindra and Mahindra Company as per the data available in January 2016 on
website of the Mahindra company. After this data there is no change or any type of update is
made in the website. So I have updated the all employee‘s current status with the help of this
website. I have inactivated the employees on Mahindra star website; who left the company
and made the registrations of the new employees on Mahindra star; who joined Mahindra
company after January 2016 to June 2017.
I have collected the data by the telephonic mode with the help of MDMS (Mahindra
Management Dealership System) operator of each dealership. Then I have talked with the
Territory Manager of each dealership of Mahindra and asked the total number of employees
according to them and finally I have counted the actual number of employees who are
actually present in the system.
Objectives
To know how many employees left the organization within the period of 1.5 years (
January 2016 to June 2017 )
 To Make the company loyal to the all employees
 To know the actual work of all the employees through Mahindra Management
Dealership System ( MDMS )
Research design specifies the methods and procedures for conducting particular study. It is a
map or blue print to which the research is to be conducted. Descriptive Research design has
been considered as a suitable methodology for present study and for data analysis. The
sampling design used was convenienoce sampling, which is non-probability Sampling
method. The convenience factors were the availability and approachability of the respondent.
the primary data was collected through questionnaires. They were filled using the scheduled
method of the data collection by the researchers.the secondary sources were used only for
collecting information regarding the employee status in the each dealership.
Major Findings
First I would like to present my survey findings. The main findings of my survey are as
follows.
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 Almost 70 % of salesman are working for a period of 0 – 8 years.
 They are doing their work irrespective of their education.
 The salesman who have joined the Mahindra Company are happy eith their job and
not have more issues with the organization.
 Based on the age of the salesman, it is found in the survey that young salesman are
dominantly working in this field.
 The employees from Marathavada and Pune Region are more skilled than the
Nagpur region and also they are working for a long duration.
 The salesman are enough aware about the all Tractor brands of Mahindra Company.
 Reason for joining the Mahindra is they easily get the job in their Home – Town
very easily with more security.
Conclusion
From the above it is clearly found that the performance of Mahindra and Mahindra tractor in
this tractor market is very encouraging. And the business strategy is very highly competitive
and innovative. The company should concentrate on strategies like cost advantage and
differentiation. Also the emerging market of tractor industry is very encouraging, so only
thing is to follow the strategy which will be able to meet the customer needs. As far as
resource is concerned Mahindra & Mahindra is very strong in resource and and capabilities.
Being a salesman the employee work as a heart of the company. so after the production
process the employee‘s need should be fulfilled properly.
From the study conducted the following conclusions can be drawn. In order to make the
dreams comes into reality and for turning liabilities into assets one must have to meet the
needs of the employees upto the root level.
Mahindra & Mahindra Company has to take care of its competitors into consideration and
move importantly its customers before making any move.
26
Implementation of 5S at Windsor Machines Limited
Sneh Doshi Som lalit Institute of Business Management
Abstract
In this thesis, the researcher will explain the fundamental meaning of 5S by taking the reader
through the implementation process in practice. The concept ―5S‖, is part of Lean
management. Its main function is to eliminate non-value adding processes, by standardizing
working methods and creating a well-organized working environment. 5S is formed from
five Japanese words that are translated into English as Sort, Set, Shine, Standardize and
Sustain.
The project was practiced with Windsor Machines Ltd. The idea for the project came from
the researcher‘s employer in the spring of year 2017, when Windsor Machines LTD. decided
to implement 5s to improve efficiency and safety at work place. The overall success of the
project was measured with a survey, held before and after the implementation of 5S. The
researcher asked thirty employees to answer the survey once before the implementation and
once after. All respondents answered the survey. The analysis of the survey proofs that the
5S implementation project was a success.
Introduction to the company

"Windsor Machines Limited" are one of the leading plastic machinery manufacturing
company engaged in offering Plastic Processing Machinery like Blown Film Extrusion Lines,
Pipe Extrusion Lines, Injection Molding Machine and Blow Molding Machines.
Windsor‘s continued association with Kuhne GmbH (Germany) and the new relationship
established with Italtech (Italy) has enabled us to move rapidly and bridge the technology
gap. Clear vision, focus, direction and leadership from the new management have given us
the thrust to launch into a new orbit. Investments in up-gradation of infrastructure,
machinery, technology, human resources, research and development are the key areas of
focus today.
27
Key Words : 5S , workplace organization ,safety , productivity.
Introduction to the study

In this thesis, the researcher will discuss the benefit of being ―Lean‖ in manufacturing by
implementing theory into practice in form of a 5S project, together with Windsor machines
LTD. The idea for the project came from the researcher‘s employer in the beginning of year
2016.
5S is one tool of Lean Management and its main function is to eliminate non-value adding
processes. This is done by developing standardized working methods. It can also be
considered as a tool of organizing and cleanliness. 5S comes from five Japanese words that
begin with the letter ―s‖. These words that form the 5S system are Sort, Set in order, Shine,
Standardize and Sustain . The 5S system saves time wasted and reduces the walking
distances and most importantly increases safety. Implementing the system into the working
environment, enables the opportunity for continuous improvement.
The idea for 5S project began in spring 2015, when Windsor Machine Ltd. wanted to
improve workplace organization, safety and increase efficiency at work place which may
lead to employee satisfaction level and cost reduction. So, lean was used to achieve all
these goals as it has been successfully used in different businesses for years.
The reader will get a better understanding of 5S in manufacturing and understand the
importance of a well-organized, safe and efficient working environment. The research will
demonstrate and measure different steps of 5S process with figures and different
measurement tools.
Objective of the research

 Proper workplace management for better use of working area.
 Time saving in searching for tools and materials due to proper location and
identification.
28
Research Methodology for the study
An exploratory design is conducted about a research problem when there are few studies to
refer to. The focus is on gaining insights and familiarity for later investigation or undertaken
when problems are in a preliminary stage of investigation. It is an exploratory kind of
research, in which I was finding benefits of implementing 5S in a manufacturing Qualitative
& Quantitative research based on primary as well as secondary data. The population &
sample size was 30 & it is collected from the machine shop employees working at Windsor
Machines LTD.
Findings
 Manufacturing time of a component decreased upto 20 hours.
 IT helped in enabling Just-In-Time manufacturing.
 Raw material worth up to a lakh rupees which was left unused came into the sight of
organization.
 Appropriate space was allocated for raw material storage and finished goods storage.
 Initial elimination of waste.
 Productivity increased due to well defined space and systematic arrangement at the
workplace.
 Time savings in searching for tools, raw material required for production due to
standard storage system with proper identification. As a result of saving in time,
productivity increased.
 Tremendous cost required for the inventory of unwanted material is drastically
reduced.
 Morale of the workers increased due to proper workplace management.
 Equal participation of officers, staff and workers motivates them.
Conclusion
A lot of valuable and important observations were made during the process and many of
them were implemented in order to have a complete 5S environment. The area, in which the
implementation was taken into action, was already clean, most of the issues were related in
organizing.For now it seems 5S became a part of employees‘ daily working habits, but it is
29
still too early to state this for sure, as only the first sub-projects are complete. Some
employees and other staff members still, so to say, are somewhat against the idea of 5S,
which is of course understandable.
However, the possibility of ignoring the changes and going back to the way it was before,
still appears.
The changes that 5S brought, according to the survey, was mostly positive and the
improvement was remarkable in each area. The most remarkable change was related to
guidance and instructions. This factor increased from the survey held before, which proves
that the respondents are satisfied with the instructions.
However, the safety is the most important part of any working environment, so there still
remains room to improve. Now that the employees are getting more familiar with the concept
of 5S, improvement ideas are more likely to raise.
As per my opinion, I gained a great amount of knowledge about 5S. As the best way to learn,
is to learn by doing. This action based research definitely helped me to understand different
concepts of lean and the meaning of involving employees in such projects.
All in all, the overall success of the project was really good. Some areas still need
improvements, but that is what learns is about, continuous.
30
“A Study on Capital Market and Investors Behaviour towards Mutual Fund”
Abdul Rehman S. K. Patel Institute of Management and Computer Studies
Abstract
Capital Market- Capital markets plays an important role in the economic development of
emerging capital markets. Well-functioning markets insure that both corporations and
investors get or receive fair prices for their securities. This study is to know about the capital
market and the ongoing growth of mutual fund industry by studying investor‘s behavior. The
project consist of the following topics:-
Role of capital market in India - India‘s growth story has important implications for the
capital market, which has grown sharply with respect to several parameters — amounts
raised number of stock exchanges and other intermediaries, listed stocks, market
capitalization, trading volumes and turnover, market instruments, investor population, issuer
and intermediary profiles.
The capital market consists primarily of the debt and equity markets. Historically, it
contributed significantly to mobilizing funds to meet public and private companies‘
financing requirements. The introduction of exchange-traded derivative instruments such as
options and futures has enabled investors to better hedge their positions and reduce risks.
Factors Affecting Capital Market In India

1. Performance of Domestic Companies
2. Environmental factors
3. Macroeconomic numbers
4. Global cues
5. Political stability
6. Growth Prospectus Of an Economy
7. Investors Sentiment And Risk Appetite
31
Capital Market Efficiency
Capital market efficiency is judged by its success in incorporating and inducting information,
generally about the basic value of securities, into the price of securities. This basic or
fundamental value of securities is the present value of the cash flows expected in the future
by the person owning the securities. The fluctuation in the value of stocks encourages traders
to trade in a competitive manner with the objective of maximum profit.
Mutual Fund As A Part Of Capital Market

A Mutual Fund is an investment tool that allows small investors access to a well-diversified
portfolio of equities, bonds and other securities. Each shareholder participates in the gain or
loss of the fund. Units are issued and can be redeemed as needed. Mutual Fund is classified
Further into Following topics:-
 Concept Of Mutual Fund
 Categories Of Mutual Fund
o Equity Fund
o Debt Fund
o Balanced Fund
Research Methodology is done to understand the investor‘s behavior towards mutual Fund
with the statistical tools using Hypothesis Test, i.e. ―CHI-SQUARE‖ Test.
32
A Study on workplace accident: Cause, Effect and Preventive Measure at Arvind Limited
Malika Bakrawala S. V. Institute of Management, Kadi
Abstract:
Accidents in the workplace results a minimal or tragic, causing minor injuries, damage to
equipment or even in some cases, major injuries or fatal accidents. Employees need to stay alert
and aware at all times to avoid accidents, while managers need to know the most common causes
for workplace accidents and be able to identify the risk factors early to prevent it. This study
therefore addresses the issue about the most common causes of workplace accidents among
workers at workplace. The single cross sectional study was performed in ensuring the
generalizability of the study. Using 100 samples, correlation investigation was conducted at the
survey sites. In ensuring the stability of information generated, cross-sectional data was
conducted using self-administered questionnaire. Based on the result, the researcher conclude
that elements like stress and fatigue, unsafe act, machinery and tools, human error, training
procedures assumed to directly influence the workplace accident.
Key Words:
Workplace Accident, unsafe act, machinery and tools, human error, training procedures, effect,
prevention
Introduction of the Company:

Arvind Limited (formerly Arvind Mills) is a textile manufacturer and the flagship company of
the Lalbhai Group. Its headquarters is in Naroda, Ahmedabad, and Gujarat, India. Arvind is a
pioneer in the manufacture of denim in India. Today with an installed capacity of over 110
million meters per annum. Arvind has diversified SBUs like textile, engineering, retail stores,
Agriculture and E-commerce. In the textile division of Arvind include Denim, Shirting, Knits,
Bottom weight, Advance material, Arvind Composites, Garment Export. Arvind is a leading
producer of denim worldwide. The Naroda plant accounts for 89% of the company's total denim
fabric capacity of 108 million meters. Arvind denim holds the position of 3rd largest producer
33
of denim in the world; and an export network of 70 countries worldwide. As one of the largest
denim producers in the world, Arvind caters to quality markets of Europe, US, West Asia, the
Far East and the Asia Pacific. Labs are certified by NABL (ISO 17025 certification) the labs are
accredited by Dupont, Levi Strauss, GAP. All the products are designed and modeled on the
basis of expert design inputs coming from our designers based out of India, Japan, Italy and the
United States.
Introduction of the study: Title of the Study:

―A Study on workplace accident: Cause, Effect and Preventive measure at Arvind Limited‖
Introduction:
A workplace accident is ―an event that results in injury or ill health.‖ This means anything that
occurs at work which leads to illness or injury could be classed as a workplace accident.
Workplace injuries or illnesses are generally physical, but can also be psychological. It can be
fatal accident or non-fatal accident. Majorly workplace accident occurred due to stress, fatigue,
human error, machine fault, electrocution, fire hazards, and chemical, etc…workplace accident
can be falling on the floor, slipping, struck by an object, coat in/ between, musculoskeletal
disorder, etc… In the textile industry because of cotton dust it may cause the byssionsis disease
and high noise cause the deafness. For the prevention of workplace accident Company provide
different safety equipment like mask, safety shoes, earplugs, earmuffs, etc… and for the
notifiable disease company periodically checkup through Pulmonary Function Test and Audio
Matric Test.
Objective of the Study: Primary Objective

 To know the causes and effect of workplace accident and identify the technique to reduce
the workplace accident
 To observe the workplace hazard faced by the workers in the workplace
 To know the social and economic consequences of workplace accident
 Recommending measure for preventing workplace accident
Research Methodology: Research Design
34
The research design is Descriptive in nature. The research design is a blueprint for fulfilling the
objectives & answering the questions. Selecting the research design is complicated due to
availability of large variety of methods, techniques, procedures, protocols and sampling plans.
35
A Study on Employee Satisfaction at Shree Ram Twistex Pvt. Ltd
Jigar Patel Gandhinagar Institute of Technology, Ahmedabad
Abstract:
The project assigned to me dealt with the study of satisfaction level of employees working in
Shree Ram Twistex so I got an opportunity to deal with the employees and also see and
understand that how various departments in an organization work and are managed. In the
end I would like to express our deepest gratitude to entire faculty members who have been
guiding force behind this project and encouraged me for successfully completition of my
project.

Shree Ram Group India was founded in 25-12-2013 away. Whose owner, Mr. Bhavesh
Kothari.The mill has been concentrating only on Spinning Operations since inception.
The major count of yarn spun being 60s carded on cones used in power looms.
The other count being combed yarn in 90s count. Both cater to the needs of power looms
mostly in Maharashtra state. Our company has improved gradually the quality with
installation of HI- Tech Machines. We have an internal quality control department with latest
machines and well trained personal who frequently monitor the quality of product and assures
adherence to our standards. Thus we have made continuous improvement in the supply of
genuine and trusted quality yarn. Raw materials are procured to mills standard only and with
strict passing, outgoing material are also monitored for quality.
With their integrity, strength and experience, they keep quality as the key focus area in
building and sustaining our exports. Delivering quality means safety, environmental
protection, reliability and delivering on time. A stringent quality check helps us deliver
optimum quality at lowest price and fix precise machine settings and speeds for processing
the products. Their technicians follow international quality standards, strictly adhering to
SOPs checking for compliance with contract terms and requirements of the destination
country. Stemming from confidence in quality control and our in-house expertise.
36
 To find out the satisfaction level of the employees at SHREE RAM TWISTEX.
 To find out the reasons why the employees feel dissatisfied.
 To suggest measures to improve the satisfaction level of employees.
Employee satisfaction research encompasses many different research techniques but the
measurement of satisfaction is only the first step to improving employee satisfaction. It is
very important part of research methodology. To gain familiarity with the phenomena or to
achieve new insights into the study we go for exploratory research design. The population of
are study is Corporate office, SHREE RAM TWISTEX PVT LTD. And the sample size of 60
employees working in corporate office, SHREE RAM GROUP INDIA for sampling we have
used the technique namely stratified random sampling. We have chosen this technique
because the population is divided into strata‘s i.e. officers and staff and data is selected from
each strata. The fourth step of research methodology is data collection. It can be done through
primary or secondary techniques. In my study I have taken both the techniques to collect the
data. To collect primary data I have done a survey on Employee Satisfaction through a
questionnaire which was filled by the employees of Corporate Office. The questionnaire
consisted of 25 questions (23-close ended and 2-open ended) and technique used to prepare
the questionnaire is LIKERT‘s Scaling. For secondary data I have referred journals,
magazines and largely internet.
Major findings and Conclusion

 Shree ram twistex knit division is exporting fabric in srilanka Thailand Bangladesh.
 All deals are done through mail.
 Face to face interaction is less.
 New developments are done as per customer demands..
 Shree ram twistex provide best quality cotton yarn.
 The employees are satisfied with the environment of the workplace.
 Most of the employees are satisfied with the co-ordination and teamwork within their
as well as other departments.
37
 Employees feel there is healthy superior-subordinate relationship within the
organization.
 Employees are not much satisfied with the company‘s welfare programs.
 Most of the employees say that the management is flexible towards the employees.
 Employees are satisfied with the training and development programs organized by the
company.
 Most of the employees are happy with their job and job profile.
 A greater percentage of employees are not satisfied with compensations, increments
and promotions given by the company
 Mostly the employees are satisfied with the benefits and facilities provided by the
company except transportation facility.
 Half of the percentage of employees would recommend others to the company
38
Lead Generation and Sales of Motorcycles and Merchandise
Viral Jain Prestige Institute Of Management And Research, Indore
Introduction
Harley Davidson is the iconic American motorcycle manufacturer, which was founded in
1903, in a small shed by two passionate people in Milwaukee, Wisconsin. It is a signature V-
Twin, air- cooled, cruiser motorcycle manufacturing company. Also, it is one of the two
motorcycle brands that survived the Great Depression (along with Indian). The USP of the
company stands in selling highly customized chopper style motorcycles.
The companies possess different factories for production in different parts. One such facility
stands in India at Bawal, India. It is a CKD (Completely Knocked-Down) unit. The company
also deals in other licensed products and merchandise such as Chrome accessories (Core &
OLP), Apparels, Home Décor, Ornaments being the major among them. The company has 22
dealerships in total.
H.O.G (Harley Owner’s Group)

This is the world‘s largest factory sponsored riding group, which provides various member
benefits and events to experience. The member figures reaches across a million across the
world and 12,000+ in India. The various events and rallys are discussed in the report.
A.S. Mobikes Pvt. Ltd. (Indore)

This dealership of Indore is owned by an entrepreneur named, Manish Gupta, who is a
passionate rider as well. He was already a H.O.G when he opened his dealership in 2013,
reason being he wanted to spread the same enthusiasm and culture to the people of his region.
He is also the owner of RCPL, Delhi and Lutyens Motorod, Delhi (which is a dealership of
BMW bikes).
History Timeline
The various milestones and events of the company have been highlighted in the report till the
year 2017.
39
Objectives
This section deals with informing about the vision, mission of the company on which it
stands since decades.
Organisational Structure
The organizational structure followed in the dealership has been discussed with the specified
hierarchy and segmentation among departments.
Financial Performance
The global positioning of the company as well as the global and domestic sales has been
displayed in this section.
Personnel
The recruitment, personnel as well as the leave policies for the employee welfare as well as
maintaining the company decorum has been discussed in this particular section. Each and
every policy ensures fair work procedure as well as employee welfare in its own ways.
Operations
This section seals with the offerings of the company in terms of products as well as services
with a brief insight of the facility as well as the quality control procedures of the dealership.
Marketing Strategies
The section provides a deep insight on how the company markets itself with the 4P‘s of
marketing and how different events and strategies help company to maintain the customer
loyalty. Also it extends a hand towards the competitors existing in the market.
Work Done By Me
This section provides with the actual information that has been collected through the work
performed by me at the dealership in my SIP period.
Conclusions & Suggestions

This part contains the information observed by me during my SIP and the conclusion and a
few suggestions.
References
This section consists of the references taken from various websites for the collection of data
for the report.
40
Vadodara Deep Dive, Finding the Potential for Existing Vadodara Market (Channel wise)
with Respect to The Times of India
Sachin Patil Parul Institute of Engineering and Technology,
Parul University Vadodara
Introduction
Print media is one of the most powerful and cost effective medium to transfer information
and knowledge. The objective behind the selection of this topic is to study the market
potential for the magazine. It would also help ―The Times of India‖ to decide the channel
strength and channel contribution to decide which magazine can be targeted for which area.
During the training, I was assigned to sell the magazines in Vadodara city. This report is
based on the self-generated sales data. The main objective of this study is to analyze each
channel as well as area covered during the training period.
The analysis of the data shows that which channel is strong and which is the weak channel
for the magazine. It also provides the information of the area covered in terms of contribution
in the area channel wise and contribution of the area in the whole city. That will show that
which area and channel is productive and preferable for the further sale of magazines.
Rational of the Study

As per the latest article by Reuters (2017) Times Inc, the publisher of fortune, People and
Time magazines, reported a lower than-expected quarterly revenue, hurt by declines in
magazine sales and advertising revenue. Times has struggled to boost magazine subscriptions
and advertising revenue as more people move online for news and entertainment and
advertisers shift away from print media to digital platforms such as Google and Facebook.
Thus it become vital to understand the market potential for ―The Times of India‖ magazine
and thus this study conducted would enable ―The Times of India‖ to explore the potential
areas with respect to the Vadodara city.
Research Objective
1. The main objective of the study is to find the existing potential market of the
Vadodara city.
41
2. Channel wise analysis of data and to find out the channel strength as well as the
contribution.
3. Specific area wise analysis of the sales conversion rate. Comparative analysis of the
DSA (Direct Selling Agents) conversion rate.
During the one and half month of internship at ―The Times of India‖ cold calls to the various
citizens of the Baroda city were made by me. The data generated through the personal visit to
the 309 respondents from the areas like Akota, Alkapuri, Chala, Chhani, Dandia bazar,
Fatehganj, Gorwa, Gotri road, Harni, Karelibaug, Kasah, Kotambi, Makarpura, Maneja,
Manisha circle, Manjalpur, Nizampura, Op road, Pratapnagar, Race cource(w), Sama,
Sayajigunj, Shubhanpura, Soma talav, Tandalja, Tarsali, Hightension Road, Vasna road,
Waghodia road, Warasia has been analyze in this Exploratory study to find out the potential
areas of Baroda which could be the target market for the ―The Times of India‖ to devise
effective sales strategy.
Findings
1. Maximum contribution of the DSA (Direct Selling Agent) is in Alkapuri area and
Manjalpur area of Vadodara city which is 12% and 11% respectively. That shows that
in these two areas contribution is more but productivity in these areas are average.
2. Out of total 309 sales calls only got 90 conversion which is 29% of the total calls, and
71% response as not interested.
3. Maximum sale conversion is in Household and Salon channel which is out of 90
subscriptions, 57 magazines subscribed in household and 33 magazines subscribed in
salons.
4. Channel wise contribution shows that highest contribution is in household and salon
channel which is 70% and 18% respectively. Productivity is also in these two
channels are high.
Market potential for various channels in Vadodara was found to be as follows

On calculating market potential [with formula] for various magazines
BBC Knowledge was found to be the most potential with market potential of 10875 followed
by femina with 10140 and the other magazines like Home trends and lonely planet were
found to be least potential
42
Suggestions
1. My conversion rate is 29% only because of less contribution in other channels like
Architecture and Automobiles. Target these channels parallel to increase conversion
rate.
2. Productivity in Alkapuri and Gotri road area in Vadodara city is more than other area.
So, Times of India can target these and do more sales calls for good results.
Conclusion
From this study it is concluded that Femina Hindi and BBC knowledge these two magazines
which are mostly subscribed in household channel. Femina English is less preferred by the
women from Vadodara city because most of the women from household have the English
language barrier to read this magazine that‘s why they prefer to read Hindi magazine. From
the highest contributed areas we got more subscriptions of magazines, thus maximum
contribution results to higher productivity.
43
To Study Sales and Implantation of SAP Business One in Vadodara
Ovaish Saiyed Parul institute of Management, Parul University,

Vadodara
Company Profile
Founded in 1998 VC-ERP Consulting is an ISO 9001:2008 certified leading SAP Service &
Implementation Partner in India, focused on providing innovative and successful business
solutions. Our core focus is to provide best practice enterprise solutions to Large & Small-
Medium enterprises, by delivering cost-effective SAP solutions that are best suited to their
specific needs.
Our competency lies in areas like implementations, business process re -engineering, upgrade
technologies, seamless integration with third party systems, business warehousing, portal
development, staff augmentation, module training & optimizing supply chains.
Focus Area

SAP ERP 

Implementation & Roll Out 

Support services 

Upgrade 

Industry specific solution 

SAP development & third party application integration

SAP consulting services to depute skilled consultants on customer projects

SAP corporate training 
VC ERP Consulting is a global SAP Consulting organization with over 15 years of SAP
consulting experience with a team of over 200 consultants across multiple industries.
Featured in CIO Review Magazine as among the Top-20 Sap implementation partners
44
in India for the year 2014-2015 and consistently won ―Partner of the Year‖ for three
consecutive years
Research Objective

To know the small and medium sized enterprise willingness to use SAP Business One
management software. 

To know the problems faced by the small and medium sized enterprise while availing
SAP Business One management software. 

To know the small and medium sized enterprise adoption regarding SAP Business
ONE management software. 

To know the current price paid by small and medium sized enterprise for local
enterprise resource planning, management software. 

To know the alternative available for the management software. 
Research methodology is way to systematically solve the research problem or is systematic
frame-work or blue-print for conducting research i.e. an application of the scientific method
in searching for the truth about the phenomena. Survey was done with the small and medium
sized enterprise covering areas of Vadodara likely POR-GIDC, Waghodia GIDC and
Makarpura GIDC. The question was presented in one to one interview with each of the
respondents. Conclusions had been arrived at using the response of the concerned persons
and not on questionnaire alone. The sample size has been 110 of small and medium sized
enterprise of Vadodara. Conclusions had been arrived at using the response of the
questionnaire.The respondents are from POR and Waghodia, Gujarat Industrial Development
Corporation. Convenience Sampling Method was used for surveying from the Purchase Head
or the Account Head of the small and medium scale enterprise (SME). Area Sampling and the
area of sampling is POR and Waghodia, Gujarat Industrial Development Corporation. A
Questionnaire method was prepared to test the sample from population. The farmers were
approached individually as well as in small group by the researcher and data were entered in
record book.The analytical tools used for analysis are Statistical Package for the Social
Sciences (SPSS) software and MS- Office (Excel).
45
Findings

To time taken to implement SAP Business One it is entirely depends on the
complexity of the organization. 


The Indian Small and Medium Enterprise (SME) are actively engaged either in
evaluating solutions or implementing projects. 


It is assumed that the business case exists in the SME and the company has decided to
adopt SAP Business One solution 
The price of the SAP Business One is relatively higher as compared to the local ERP-
solution available in the market.
Conclusion
SAP Business One is affordable business management software for small to medium growing
companies. This powerful yet easy-to-use application allows SME businesses to streamline
their operations and compete on a level playing field with their larger competitors.
46
A Study on Consumer Perception towards Financial Newspapers with special reference to
“MINT”
Dhaval Raval Centre for Media, Entertainment &
Communications, Ganpat University
Abstract
The advent of easily accessible technology has seen the decline in the circulation of physical
paper-based newspapers. With the support of this research, we try to recognize the perception
of consumers towards various financial newspapers with special reference to Mint. The study
has been done by carrying out literature review, conducting short interviews and the survey
through questionnaire. The primary data was collected in Ahmedabad city and the data has
been analyzed using statistical tools like ranking method graphs and charts. Here we found
that many consumers of financial newspapers shown tremendous loyalty towards their
preferred brand. We have tried to recommend the Mint newspaper on the various aspects to
be considered for crafting the positive image in the mind of the consumers.
“Mint” Financial Newspaper
Mint is India's second largest business newspaper published by HT Media Ltd, the Delhi-
based media group which also publishes the Hindustan Times. It mostly targets readers who
are business executives and policy makers. It is India's first newspaper to be published in the
Berliner format. Mint exclusively carries "WSJ" branded editorial content in its pages by
virtue of the content sharing partnership between HT Media and Newscorp, which owns the
Journal.
Mint was launched in collaboration with The Wall Street Journal on 1 February 2007. Mint is
the business daily from the stable of HT Media, which seeks to compete with the Economic
Times, Business Standard, Business Line and The Financial Express (India). Although it is a
daily newspaper (except on Sundays), Mint doesn't think of itself as a newspaper of record,
choosing instead to focus on the bigger stories of the day, served along with analysis and
lifestyle pieces. Some media critics have called Mint a 'daily magazine' because of this choice
of presentation.
47
Objectives
 To know about consumer perception toward financial newspaper.
 To find the factor influencing the buying behavior of customers for financial
newspaper.
 To study the customer support provided by the Mint newspaper.
 To study the effectiveness of distribution of the Mint newspaper by the vendors.
Methodology
The research design used for this study is Exploratory research design. For this research the
sampling method that has been adopted is ―Non-Probability Sampling‖. Sampling unit was
consumer who read financial newspaper. Target Population was consumers who are reading
financial newspapers. Primary data was collected through questionnaire. Sample size was 100
from Ahmedabad Region.
Findings
From the data analysis it can be said that consumers are reading financial newspaper for
various purpose like for investment insight, improve business knowledge, and for improving
analytical skills and from all the respondents 81% of them were male readers and 19% of
them were the female readers.
On the basis of the survey it can be said that consumers are reading Economic Times and
Mint more compare to other financial newspapers. 64% of the respondents were reading
financial newspaper regularly and 36% of the respondents were reading financial newspaper
occasionally.
In this research we found that majority of the consumers like the economy and stock
market/finance sections of the financial newspapers.
In this research we found that the primary reasons for reading the financial newspaper was
either knowledge or general awareness.The availability and price were the factors which
affects the subscription decision for a financial newspaper. By this research we found that
majority of the consumers were like the corporate and markets and finance sections of Mint.
We also found that the service and the price were the factors where Mint needs
48
improvements.
From the research we found that 30% of the respondents were reading Mint and 35% of the
respondents were reading Economic Times while other 35% respondents were reading the
other newspapers.
If we evaluate the newspapers then we can say that, Mint is good in quality of content, layout
and design and news coverage. Economic Times is also good in all the above aspects but the
other newspapers like Business Standard, The Hindu Business Line and The Financial
Express are either average or poor in the above aspects of the financial newspapers. Mint is
lacking in editorial quality and so it needs improvement in editorial quality of the newspaper.
From the research we also found that Mint is excellent in supplements and it is a strength of
Mint newspaper.
From the research we found that majority of the respondents stated that the customer support
and the distribution channel are average.
In the research we found that 92% of the respondents were ready to recommend their friends
to buy Mint newspaper while 8% of the respondents were not ready for the same.
Here we found that occupation have more impact on consumer‘s perception towards financial
newspapers since all the factors have positive results. There is a strong relationship between
the occupation and the all the factors.
If we evaluate Mint newspaper with the factors then we come to know that promotional
offers, market news & market analysis and coverage of the business news are having a
significant relationship and it shows the positive perception of the consumers towards the
Mint newspaper.
In this research we also found that majority of the consumers were ready to recommend to
their friends to buy Mint newspaper and it clearly shows that the consumer‘s perception
towards Mint was positive and it is a good sign of the company.
49
Recommendation
From Field Work
In the duration of my summer internship project I have met with number of consumers of
financial newspapers from corporate field and from various professions like investors,
bankers, chartered accountants, insurance advisors, businessman etc. As per discussion with
them I came to know that many of them facing difficulties with customer support service of
Mint newspaper.
As we all know that customer satisfaction is the key to success for any company in the world
and Mint newspaper should focus to give proper service to it‘s consumers and it will create
consumer loyalty towards Mint newspaper.
From the research we can define that Mint is good in quality of content, layout and design,
news coverage and supplements but in editorial quality it is lacking behind the competitors.
So, Mint should improve it‘s editorial quality as it is very important.
Mint should initially and immediately try to solve its vendors and distribution issues. As
because lots of customers are having problem related to it and it is necessary to solve the
issues to satisfy the customers.
To penetrate in the market Mint has to do promotions because it is very important to enter in
the minds of people and then only you can penetrate well. It‘s true that the level of content is
very good in Mint but many people are not aware of it and so to make them aware a proper
business standard has to set in the minds of customers. Only than brand can expand and able
to penetrate more in the market.
50
To study the current perception of doctor’s about low dose sustained release combination
of (Nortriptyline and Pregabalin) in the treatment of Neuropathic Pain
Indian Education Society’s Management College &
Deepti Ashok Ansurkar
Research Centre, Bandra, Mumbai (Autonomous)
Objective of the Project

To study the current perception of Doctor‘s about Low Dose Sustained Release combination
of (Nortriptyline and Pregabalin) in the treatment of Neuropathic pain.
Sub Objective
 To understand the most preferred treatment for Neuropathic Pain according to
Speciality covered.
 To identify which combinations in the treatment of Neuropathic Pain are preferred by
the General physician, Consultant Physician, Orthopaedics, Neurologist.
 To identify doctor‘s opinion for not prescribing low dose sustained release
combination of Nortriptyline and Pregabalin.
Scope of the project

 The findings of the project will help to decide which specialty to target to drive
more prescription.
 The analysis and discussion with the doctors will help the company to design the
communication strategy according to
Specialty.
 The study also helps in the understanding of protocol followed by different
hospitals in Mumbai.
Limitations/Challenges Faced
 The survey was restricted only to Mumbai city.
 The sample size for specialty covered was not sufficient.
 The questionnaire focuses on molecule preferred by the specialties and hence brand
preference is unknown.
51
Methodology used:
Primary Market Research
Survey Analysis Target

Research tool Speciality
method tool cities
General
Practioner. Doctors SPSS Mumbai
Structured were
Questionnaire Consultant
Physician contacted
(rational mix of through
quantitative and Orthopedic Personal
qualitative Neurologist Interview
questions) method
 Sample Size : 136 Doctors

 Survey Methodology
 Quantitative Research
 Questionnaire Method
 Research Analysis
 SPSS Analysis
 No of speciality of doctors interviewed
GP 50
CP 18
ORTHO 31
NEUROLOGIST 37
52
Limitations/Challenges Faced
 The survey was restricted only to Mumbai city.
 The sample size for specialty covered was not sufficient.
 The questionnaire focuses on molecule preferred by the specialties and hence brand
preference is unknown.
How did you overcome them?

 Research could have been conducted in other cities.
 The questionnaire should include questions related to brands .
 Chemist Survey should be conducted to get more detailed information.
Key Learning’s
 New ways to get deeper insights from Doctor‘s.
 Better understanding about Product Manager Profile.
 Gained experience of dealing with Orthopedics and Neurologist.
 Better Understanding on management of Neuropathic pain in Hospitals and clinics.
Suggestions/Recommendations
 Consultant Physician and General Physician prefer Combination Therapy .So
can be targeted for prescribing Nortriptyline and Pregabalin combination.
 Ortho prefer Nortriptyline and Pregabalin combination so can be targeted for
prescribing low dose sustained release combinations of Nortriptyline and
Pregabalin.
 Neurologist mostly prefers monotherapy .So should be targeted to convince to
switch to Combination therapy.
 Need to develop Strong Communication to enforce the efficacy of
Nortriptyline in combination with Pregabalin to Neurologist.
 Efficacy of low dose sustained released should be communicated through
strong clinical evidence:
1) Efficacy of 50 mg in different body weight patients.
2) Desired therapeutic level is achieved by low dose SR.
53
 Communication should be specific for a particular Indication or in a
particular Type of Patient:
1) In female patients.
2) To Initiate Therapy.
54
Adoption of IOT based Security and Surveillance
Vipasha Sanghavi V. M. Patel Institute of Management, Ganpat University
Abstract
We‘re entering a new era of computing technology that many are calling the Internet of
Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the
Internet of Everything, the Internet of Intelligent Things, intelligent systems—call it what you
want, but it‘s happening, and its potential is huge.
Today, IoT (Internet of Things) is popular upcoming topic in Wireless network. Localization
has become a crucial factor for various monitoring applications such as search, rescue,
disaster relief, target tracking etc. IoT is expected to have a massive impact on consumer
products, business and wider culture, but these are still early days. IoT as whole is very broad
area. IoT is a latest approach where it combines many technologies, such as network
technology, communication technology, database technology (Internet, Bluetooth, Wi-Fi,
GPRS, 3G/4G etc) to provide location based service which enables different ways to obtain
the location information of various objects. This paper focus on specifically to adoption of
IoT based security and surveillance. In this paper, we focus on to understand the customer
satisfaction towards the IoT based security and surveillance and how they feel about the
product after using it. What they like about the product and their satisfaction towards the
product of IoT based.
We found that the there is positive effect towards customer satisfaction of system quality and
system integrators. Customers are satisfied with the product and their continuously intention
towards using the product is also have a positive effect towards customer satisfaction and the
customer usage have a positive effect on the customer intention of the IoT based.
55
Introduction to company
VMukti is incorporate in 2007 and established presence as took birth the Hero and Legend of
Video Communication Industry and Bandwidth aggregation Technology, the Innovator and
Visionary idea of the ―VMukti Solutions‖.
VMukti stands as one of the pioneer forces involved in the transformation of virtual
communication with cloud based video streaming, surveillance and meeting. With interactive
live video streaming and bandwidth aggregation solutions certified by Intel and having
bagged numerous awards from reputed international organizations like Nasscom, Red
Herring & ISBA, we are a proud service provider to IIM-Ahmadabad, Vibrant Gujarat,
Nasscom, Tata, Reliance, ICICI, Govt. of Rajasthan, Govt. of Tamil Nadu, Govt. of Gujarat
et al. We are a recipient of awards like the prestigious and coveted TR35 from Massachusetts
Institute of Technology (MIT), Techsparks 2010 from Microsoft and Canan. As a proud
parent of a disruptive patent pending hardware+software technology that has enabled high
quality interactive cloud video monitoring and streaming at low or multiple bandwidth, our
motto is to bring out a massive transformation in lives of billion plus people through
incredible innovation in cloud video communication technology. In 2016 they took initiative
with the webcast for Make in India Mumbai event. Company have an ISO 9001:2008
certified.
Major Product of company:

 AmbiCam
 Live Streaming
 Webcasting
 Webin
56
Introduction to the Study
The research provide a comprehensive idea about the Adoption of IoT based security and
surveillance, the satisfaction of consumers about the IoT based security and surveillance and
the consumer intention and usage of the IoT based security and surveillance of the customer.
It also shown in the research that the consumer satisfaction towards the IoT based security
and surveillance is very strong. Consumers are ready to adopt a new technology of IoT based.
Objective of the Study:
People are aware about the IoT based security and surveillance system for the security
purpose. Each and every day industry is growing. In India our honourable Prime Minster
Narendra Modi introduced Digital India project. Which is open the door of this industry.
India is the second largest exporter of IT. The objective of the study is:
 To enriching the knowledge and understanding of factors affecting adoption of IoT

based security and surveillance system and customer attitude and their behavioral
intention towards IoT based security and surveillance system.
 To compare the attitude of users and non-users towards IoT based security and
surveillance system.
 To which area people are using this services more such as bus monitoring, election
monitoring, home monitoring, baby monitoring and business.
 To determine the factor that lead to customer satisfaction as regard to IoT based
security and surveillance system.
 To investigate the impact of this factors on clients overall satisfaction.
 To know how people some to know about IoT security and surveillance system.
The research design used for this study is descriptive research design. For this research the
sampling method that has been used is ―Non-Probability Sampling‖. In sampling method
convenient sampling technique is used. Primary data was collected through questionnaire.
Sample size was 164.
57
Major findings
 IoT based security and surveillance system have emerged as a strong security system
and fastest growing segment of the Information Technology sector in India.
 A total of 164 questionnaires were collected. The study can conclude that for the
purpose of Cloud based Security usage of Ambicam is high.
 In the first regression it has been found the significance level of customer satisfaction
is 0.003. It means it has accepted and B Value of customer satisfaction 68.1%. There
is positive effect towards customer satisfaction of system quality and system
integrators.
 In the second regression it has been found the significance level of consumer intention
towards customer satisfaction is 0.0001. It means it has accepted and B value of
consumer intention is 85.4%. Customer satisfaction (CS) is 74.8%. Therefore, I
conclude that there is positive effect of consumer intention (CI) and customer
satisfaction (CS).
 In the Third regression it has been found the significance level of consumer usage
towards consumer intention is 0.0001. It means it has accepted and B value of
consumer usage is 85.4%. Customer satisfaction (CS) is 74.8%. Therefore, I conclude
that there is positive effect of consumer intention (CI) and customer satisfaction (CS).
58
An Empirical Analysis of Factors influencing Investment in Mutual Funds
Prithviraj Sawansha Centre for Management Studies & Research, Ganpat

University
Abstract
Mutual Funds provide a platform for a common investor to participate in the Indian capital
market with professional fund management irrespective of the amount invested. The Indian
mutual fund industry is growing rapidly and this is reflected in the increase in assets under
management of various fund houses. Mutual fund investment is less risky than directly
investing in stocks and is therefore a safe option for risk adverse investors. This study aims at
finding out the factors affecting investment decision on mutual funds through a conclusive
research; the factors ascertained are reputation, economic, fund sponsor, investment service,
type of fund, product quality, information, objective, decision etc. The findings will help
mutual fund companies in their marketing strategies and customer relationship management
andto identify the areas of improvement.
N J India Investment Pvt. Ltd.

NJ India Investment Pvt. Ltd. is a mutual fund distribution company.Two promoters Neeraj
Choksi and Jignesh Desai established the company in the year 1994at Surat. In the year 1996
the company started mutual fund distribution business.NJ Group has diversified into other
businesses and today has the presence in businesses ranging from financial products
distributor network, asset management, real estate, insurance broking, training &
development and technology.
Objectives
 To study factors affecting investment in Mutual Funds.
 To assess the influence of demographic variables on the MF selection by the
investors.
 To identify various attributes which investor consider important while investing in
mutual funds.
59
Methodology
The research design used for this study is Descriptive research design. For this research the
sampling method that has been adopted is ―Non-Probability Sampling‖. Sampling unit and
Target Population was Investors investing in M.F. Primary data was collected through
questionnaire. Sample size was 150 from Ahmedabad (Naranpura, Sola, RTO).
Discussion
In order to run the Factor Analysis for getting the desired result, the variables used was 44 in
total; the whole process was repeated 10 times, which includes the exclusion process of 10
variables step by step(Chawla, D., 2014, Das, S. K.,2012, Jyothi, N., 2015).
Desired result was found by the 33 variables; finally, remaining thirty three statements were
used to compute factors. EFA was repeated again excluding the trimmed measurement.It
resulted into extraction of nine factors, which explained 57.702 percent of variance. (Das, S.
K. 2012).Which shows that the factors so extracted have an impact on the decision making
process of the investor for making investment in Mutual Funds.
For MANOVA, the means score of all the factors (aggregate score) were checked and it was
found that age have more impact on the investment pattern i.e. since all the factors show
positive results but in Gender one factor have more significance than other three factors
(Wang, A. 2011). Henceforth, overall results support H1, & in H2 (a, b, c) were supported but
H2d was not supported. (Wang, A. 2011).
For Regression, results find that the adjusted R² of the model is .155 with the R = .200. This
means that the linear regression explains 20% of the variance in the data.Multiple linear
regression analysis, I find a non-significant intercept but highly significant objective factor
coefficient, which I can interpret as: for every level influence for selection 33.9% is the
impact of the objective factor. So it can be implemented to the overall study that for every
pattern of investment in Mutual Funds, the factor which plays the major role is the objective
factor.
Findings
Investment preference for investing in Mutual Fund is given by 80% as Yes and 20% as no
for investing the money in the scheme.
60
Factor analysis is performed in order to derive the factor from the statements and the factors
ascertained are reputation, economic, fund sponsor, investment service, type of fund, product
quality, information, objective, decision etc.(Chawla, D. 2014, Das, S. K. 2012, September,
Jyothi, N. 2015).So it can be interpreted that the factor so derived are considered &have an
impact on the decision making pattern of the investor for making investment in Mutual
Funds.
Through MANOVA, all the factors show positive results with age as a variable, but in
Gender one factor have more significance than other three factors. Henceforth, overall results
support for Age, but for Gender one result was not supported i.e. Information source factor
From the study, it can be implied that for decision making by the investors, the factors so
derived have 20% impact for investment in Mutual Funds. Results shows that factor i.e.
Objective have high significance association investment pattern of the investorsi.e. 33.9% for
making investment.
Investors falling in the group of business class, Govt. employee and age group of 30-40 years
prefer the investment for the MF. Factors are analyzed with categorical variables i.e.
investment in MF at this point of time and other demographical variables shows that there is
an association among them so it can be interpreted for the whole study for the topic ―An
empirical analysis of factor influencing investment in MF schemes‖
Recommendation
NJ India Investment Pvt. Ltd. should try to provide more understanding to the investors with
regards to factors, as the result ascertained through the research shows 20% impact of the
factor on the overall decision making,& the highest significance association is seen with
Objective Factor which is 33.9% i.e. short term capital gain, long term appreciation, dividend
income & minimizing the risk. So, NJ Company should focus more on factors while
explaining the scheme to the investors.
NJ India Investment Pvt. Ltd. should provide in-depth understanding of the advantages to its
investors such as professional management, tax benefits; simplicity etc. in order to make
them more preferred for the investment in Mutual Fund.
61
Company should focus more on the class i.e. professional, business persons and Govt.
employee with an age group of less than 30 years and 40-50 years age group as the research
shows the same result through the MANOVA Analysis, for Age group that they are the
potential investor class for the investment in the mutual funds.
Company should target the income class investors falling in the group of, 5 to 10 lakhs who
are ready to invest their money in the Mutual Fund scheme, advisors of the company should
drive their pattern of investment by pitching them various schemes such as systematic
investment plan, growth fund, hybrid fund etc. as the respondents shows more preference for
this schemes.
NJ India Investment Pvt. Ltd. should focus more on the 80% segment class who shows
interest for making the investment in the Mutual Funds as provided from the research, this
class or segment should be targeted by the company for expanding its business in the Mutual
Fund Industry.
62
A Detailed Study on ESOPs Financing
Jaini Doshi Oak Brook Business School, Gandhinagar
Abstract
We are the students of Oakbrook Business School, Adalaj. We are doing this study on the
topic titled ―A Detailed Study of Employee Stock Option Plan Funding at J M Financials‖.
We undertake this study as a part of our curriculum activity in MBA. We are thankful to you
for your valuable responses and we assure you that the information provided by you will be
used only for academic purpose and will be kept confidential
ESOPs are the incentives provided to the employees of the organization to reduce or stabilize
the retention ratio of the organization. It is an incentive provided to the employees so that
they remain associated with the organization for a longer period of time. In the last few years
the earnings per share of JM Financial has shown very good growth due to aggressive and
passionate sales trading team, they are able to seamlessly execute complex trades, across the
entire spectrum of trading strategies.
Their more concentration towards customer satisfaction and they are doing it brilliantly. JM
Financial has been performing well when compared with some of its competitors. Some of
the products and services offered by JM Financial are quite unique which gives them an
upper edge over other competitors
Learning Outcome
This internship provided me with exposure to ESOP Funding which has been an intriguing
Learning experience. Also I came to know about the different companies whose employees
Were allotted with shares to apply for ESOPs. This will help me in the long run. On the
whole, the internship has proved to be a great exposure and rich source of learning which will
not only be useful just for the purpose of academics but also in my everyday life. Through
this report I am able to understand, what the Company‘s positives are, also the Strong points,
on the basis of which I came to know what can be the basis of pitching the Product to a
potential client.
63
A Study on the Factors influencing the Purchasing Behaviour of Bazaar Traders for IOCL Servo
Lubricants in Jaipur
Ankita Mishra Faculty of Management Studies-Institute of Rural
Management, Jaipur (PGDBM)
Introduction
The objective of the summer training is to ensure that I as a management student develop in
real life experience handling the specific project and also develop all understanding of the
various management activities related to the area of my specialization. This training gives us
a substantial corporate exposure and serves as a useful tool of interaction with the corporate
sector.
Objective of the project

 To study the factors influencing bazaar traders to stock and sell more of particular product
brand.
 To estimate the purchase frequency and order size.
 To study challenges faced by Bazaar Traders for sales of SERVO Lubricants.
.
Is a systematic gathering of information from respondents for the purpose of understanding
and predicting some aspect of the behaviour of the population of interest a personal interest
was made to know various bazaar traders to get the source of information. The research
design category which is related to my project is Descriptive Research Design. Type of
sampling was Area sampling (Probability sampling) Area sampling is method in which
an area to be sampled is sub-divided into smaller blocks that are then selected at random and
then again sub-sampled or fully surveyed.
Sample collection technique was Personal interview and Questionnaire Sample Size The
sample size is 50 (18% of sample frame i.e. 278). The primary data was collected with the
help of questionnaire and Observations. Research was conducted by personally visiting all
the above specified Bazaar Traders outlets and interviewed the retailer with the help of a
questionnaire. The data is collected through the secondary sources like Company‘s website
64
Other documents of the company Articles and journals related to company Directory of
Bazaar Traders.
50 distributors were visited to know their purchase behaviour of lubes, and This task was
completed with the help of a structured Questionnaire and personal interview. I conducted
personal interview as personal interview are widely used in marketing research. I asked the
questions to the bazaar traders in face to face situation so that I could get detailed information
regarding lubricants.
Findings
 There was less interaction of IOCL officers with the Bazaar Traders of lubricant
market, which is a hindrance for healthy business relationship between Company and
Bazaar traders.
 As per bazaar traders, there is high fluctuation in prices every quarter which
ultimately affects sales of SERVO.
 As stated by bazaar traders there is an unethical business practice being follow by
IOCL sales executives, where in Sales Executives directly deals with mechanics in
order to achieve their sales target which they are supposed to achieve through Petrol
Pumps only.
 Distrust among mechanics due to an incident happened 3 years back wherein
Mechanics were not properly educated about Coupon offers introduced by Company
and Bazaar traders misused that situation in order to make higher profits out of it, Due
to which there was a lot of dissatisfaction and distrust among mechanics regarding the
company schemes and policies.
 There is no proper grievance handling mechanism.
 Problem with Quality of synthetic servo.
 There is no proper launching of product due to which there is no proper awareness
among bazaar traders, mechanics and customers which affects the sales of lube.
 Proper display of products on counters of bazaar traders so that it can be eye catching
and draws the attention of customers.
 IOCL should adopt differential marketing that is different strategies for different
market according to their demand and buying pattern like in rural area kisan seva
Kendra should be tabbed by putting canopy.
65
 As stated by bazaar traders quick processing of order on same day or within 2-3 days
is one of the major reason for going with servo.
Conclusion
 Company should provide uniform instead of T- shirts for mechanics.

 Company should opt for the tie-up with Automobiles Company like Tata Motors, as
this will increase Sales.
 SO (Sales officer) should be appointed to have interaction with mechanics, so that
proper information should be communicated to them and that will help in building
better business relationship, mechanic‘s recommendation plays a vital role in sales of
lubricant.
 Company should tap schools/colleges or travel operator/ agencies which provide
transport facility to schools and colleges in order to get bulk sales.
 Company should adopt for the simple schemes which can be easily understandable by
Bazaar Traders/customers.
 Sales executives directly dealing with Mechanics in order to achieve their targets
should be minimised as this adversely affect relationship with Bazaar traders.
Company has set down a proper channel to provide Lubricants to Mechanics which is
through Bazaar traders which should be followed.
66
A study of Solid Waste Management Practices of villagers, with Special reference to Ukhra
Village, Bankola Colliery
Satabdi Sen Faculty of Management Studies- Institute of Rural
Management, Jaipur (PGDRM)
Introduction
A research on a topic- ― A study on Solid Waste Management Practices of villagers, with
special reference to village Ukhra, Bankola Colliery‖ is undertaken in one of the village
named Ukhra. Ukhra Village is located in the Andal block of Paschim Bardhamann district in
West Bengal.
Objectives Of The Study

1. To study the socio-economic status of the people in the village-Ukhra.
2. To study the present solid waste disposal practices prevailing in the society.
3. To study and evaluate the amount of various solid waste generated from
different categories of sources of solid waste generation.
67
Schematic Representation of Study Structure
SELECTION OF AREA FOR STUDY
DETERMINING THE PREVAILING PROBLEM OF THE SOCIETY
PILOT STUDY
REVIEW OF LITERATURE ON SOLID WASTE MANAGEMENT
CLASSIFYING THE TYPES OF WASTE
DETERMINING THE VARIOUS SOURCES OF WASTES GENERATION
CLASSIFYING THE ENTIRE POPULATION ON THE BASIS OF SOURCES OF

WASTE GENERATION
INSTITUTIONAL SOURCES
RESIDENTIAL SOURCE COMMERCIAL
(Schools, Dispensary)
(Households) SOURCES(Open-air
markets, Shops)
FRAMING QUESTIONS FOR

INTERVIEW
DATA
. COLLECTION,ANALYSIS AND
INTERPRETATION
FRAMING A PROPOSAL FOR

ECL, BANKOLA AREA
Work done in the pilot study:

 Unstructured face-to-face interview is conducted with the NGO- ― Kasturi Sanitary
Mart‖, who is already involved in solid waste management project and also with the
68
private organization involved in production of vermi compost for commercial
purpose.
 Unstructured face-to-face interview is also conducted with PRADHAN, Ukhra Gram
Panchayat, to know the existing social issues in the village
 Observation is done on the basis of following points
1. Availability of public bins
2. Condition of the bins if available
3. Availability of drainage facility
4. Type of drains
5. Disposal sites
6. Availability of any Solid waste management system.
Universe for the study:

Universe for the study
Residential source Commercial Source Institutional source

7.
Open-air
market Schools
House holds
Dispensary
Daily market
Universe Size
1. Residential Source:
 Two wards namely, Gulzarbagh and Kankardanga were considered for the study.
 The total households of Gulzarbagh is 275
 The total household in Kankardanga is 235
 Hence, total population of the residential source is 510.
2. Commercial Source:
 Open air market, and shops in the daily market was considered for the study.
 The day when survey of the open-air market was done, i.e, 13th june 2017, the total
number of vegetables and fruit vendors on the mentioned date were 50.
 The total number registered shops in the daily market were 110.
3. Institutional Source:
69
 Under the institutional source, Schools and dispensary were considered for the survey.
 There are total 20 Schools.
 Only 1 dispensary is present in the village.
 Hence, the total population of the institutional source is 21.
Sample Size
1. Residential Source:
 The sample size for the residential source is considered to be 20% of the entire
population.
 Hence, sample size for the residential source is : 55 H.H for Gulzarbagh and 47 H.H
for Kankardanga ward.
 Total sample size for the residential source is 102 H.H
2. Commercial Source:
 The sample size for the commercial source is considered to be 20% of the population.
 Sample size for open air market is 20%of 50, i.e 10
 Sample size for daily market is 20% of 110, i.e, 22 shops
 The total sample size of the commercial source is 32.
3. Institutional Source:
 The sample size for the schools were taken to be 20% of the total number of schools
present in the village, i.e, 20% of 20 = 4 schools were taken as the sample.
 1 Dispensary is considered for the study.
[N.B: All the data are obtained from the records of Gram Panchayat]
Sampling Method
 Residential Source
Cluster Sampling
 Commercial Source
1. Open Air Market: Purposive Sampling
2. Daily Market: Simple Random Sampling
 Institutional Source
1. Schools: Simple Random Sampling
2. Dispensary: No sampling method was considered as entire population was
considered.
Tools of Data collection
Interview schedule is prepared for collection of the required data.
70
Findings
 64.7% of the HH rely on only 1 earning member.
 53% of the respondents did not have a permanent source of income.
 The major occupation of the residents are Daily wage works, labor works.
 87% of sample population from residential source throw garbage in Open Land.
 90% of sample population from open air market throw garbage in open land and 82%
of sample population from daily market throw garbage in open lands.
 Schools prefer to burn the garbage generated daily.
 Solid Wastes generated from the dispensary are also burned in a open land behind
dispensary.
71
Exhaustive study on currency fluctuation and hedging in foreign trade and its impact on
Exporters and Importers
Niralee Vithalanee N. R. Institute of Business Management, GLS University
Mitisha Agarwal
Abstract
Domestic-currency invoicing and hedging allow internationally active firms to reduce their
exposure to exchange rate variations. This study identifies and analyze the impact of currency
fluctuation on import/export oriented business in India. The paper argues that domestic-
currency hedging with exchange rate derivatives allow a fairly straightforward management
of transaction and translation risk and discusses under which circumstances their use is
optimal. The analysis has been done on valuable using both qualitative and quantitative
method based on survey done on sample of selected companies. Currency fluctuation
involves the appreciation or depreciation of domestic currency against the foreign currency in
a certain period and business environment. Economic risk is by its very nature harder to
manage, but the paper argues that natural hedging provides possibilities for doing so.
Currency derivatives are options and futures contracts through which you can buy or sell
specified quantities of pairs of currencies at a future date (which is predetermined).
The price or exchange rate is decided on the date of purchase. The derivatives are similar to
options and futures in the stock market, aside from the fact that currency pairs are the
underlying assets. Investors can hedge against foreign exchange risk and benefit from the
rupee's movement against major foreign currencies. There has been an increase in volumes of
trading in currency futures over the years. The euro, Japanese yen, British pound and US
dollar are the major currencies for which you can get currency derivatives paired with the
rupee. The discussion of management techniques for exchange rate exposure is
complemented with an analysis of their actual use. A novelty of this paper is a survey of
actual hedging status of exporters and importers.
The study concludes that, Currency derivatives are options and futures contracts through
which you can buy or sell specified quantities of pairs of currencies at a future date (which is
72
predetermined). The price or exchange rate is decided on the date of purchase. The
derivatives are similar to options and futures in the stock market, aside from the fact that
currency pairs are the underlying assets.
Most of exporters and importers find hedging costly and says that it increases the cost of
transaction but it is a safe mode when you are dealing in foreign market.
73
Index
Sr. Name of
Name of Institute E-mail Id
No. Participant
Anand Institute of Management, Mohsin Ganchi

1 Mohsinvhora@gmail.com
Anand
Centre For Management Studies,
2 Dharamsinh Desai University, Jay Patadia jaykpatadia@gmail.com
Nadiad
Shri Chimanbhai Patel Institute of
3 Management & Research, Deep Shah Shahdeep258@gmail.com
Ahmedabad
B. K. School of Business Vikrant Singh vikrant.ft18@bkschool.org.in
4
Management, Gujarat University
R.B. Institute of Management & Siddhant
5 siddhantchaudhary7@gmail.com
Studies, Ahmedabad Chaudhary
Institute of Management Murtuza Hussain

6 murtuza.hussain0002@gmail.com
Technology, Nagpur
Department Of Management
Studies, MEPCO Schlenk
7 Venkatesh Perumal vinayvenki2494@gmail.com
Engineering College Sivakasi,
Tamil Nadu
Udaybhansinghji Regional
Sanket Kuveskar
8 Institute of Co-operative kuveskar.sanket239@gmail.com
Management, Gandhinagar
Som-lalit Intitute of business
9 Sneh Doshi snehdoshi10@gmail.com
Management, Ahmedabad
S. K. Patel Institute of
10 Management and Computer Abdul Rehman Ksaban22@gmail.com
Studies
S. V. Institute of Management,
11 Malika Bakrawala malikabakrawala@gmail.com
Kadi
Gandhinagar Institute of
12 Jigar Patel jigarptl30@gmail.com
Technology, Ahmedabad
Prestige Institute Of Management
13 Viral Jain viraljainpimr1618@gmail.com
and Research, Indore
Parul Institute of Engineering and
14 Technology, Parul University, Sachin Patil Sachinpatil76@gmail.com
Vadodara
Parul Institute of Management,
15 Ovaish Saiyed Ovaish.saiyad@yahoo.com
Parul University, Vadodara
Sr. Name of
Name of Institute E-mail Id
No. Participant
Centre for Media, Entertainment
16 & Communications, Ganpat Dhaval Raval Dhavalraval1984@gmail.com
University
Indian Education Society’s
Management College & Research Deepti Ashok
17 d.ansurkar16@ies.edu
Centre, Bandra, Mumbai Ansurkar
(Autonomous)
V. M. Patel Institute of
18 Vipasha Sanghavi vipashasanghavi171294@gmail.com
Management, Ganpat University
Centre for Management Studies & Prithviraj

19 prithvirajsha@yahoo.in
Research, Ganpat University Sawansha
Oak Brook Business School,

20 Jaini Doshi jainidoshimba18@oakbrook.ac.in
Gandhinagar
Faculty of Management Studies-
21 Institute of Rural Management, Ankita Mishra ankitamishra71424@gmail.com
Jaipur- (PGDBM)
Faculty of Management Studies-
22 Institute of Rural Management, Satabdi Sen sensatabdi4@gmail.com
Jaipur- (PGDRM)
N. R. Institute of Business
Niralee Vithalanee
Management (PGDM), GLS Mitisha Agarwal
23 Niralee.npgdm16@gmail.com
University
V. M. Patel Institute of Management
Centre for Management Studies & Research
Mehsana-Gozariya Highway, Kherva, Ganpat Vidhyanagar - 384012,
Dist. Mehsana (North Gujarat), India.
Ph. : 02762-286896, 289094 Fax: 286080, 286896.
Website: www.vmpim.ac.in, www.cms.gnu.ac.in

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November 24-25, 2017

The objective behind organizing this competition is to strengthen the importance of 6

Date: November 24, 2017

Anand Institute of Mohsin Ganchi Analysis of Profitability,

Parul Institute of Vadodara Deep Dive, Finding The

Mohammadmohsin Ghanchi Anand Institute of Management, Anand

ARCOGUL (ANAND REGIONAL CO-OPERATIVE GROWERS UNION LIMITED) is

Introduction of the company:

Development of the ARCOGUL department on big oilseed co-operative societies with a

Introduction to the Study:

Objectives of the Study:

Major findings and conclusion:

Section: 2 (Profitability Analysis)

Section: 3 (Risk Analysis)

Section: 4 (Solvency Analysis)

Jay Patadia Centre for Management Studies, Dharamsinh Desai

Introduction of the company:

The major services of Bonafide Research Includes,

Bonafide Research delivers high quality research services to business professionals,

Introduction to the Study:

Major findings and Conclusion:

Deep Shah Shri Chimanbhai Patel Institute of Management and

Vikrant Singh B. K. School of Business Management, Gujarat University

Need for study

Murtuza Hussain Institute of Management Technology, Nagpur

Research Methodology for competitor analysis:

BGMAL is managed by its Promoters, Mr. V.M.Lakshminarayanan, Chairman & Managing

Introduction of The Study

Sanket Kuveskar Udaybhansinghji Regional Institute Of Co-Operative

The main research that followed is to know “ Manpower capability of company in

Introduction To The Study

Sneh Doshi Som lalit Institute of Business Management

Introduction to the company

Introduction to the study

Objective of the research

Abdul Rehman S. K. Patel Institute of Management and Computer Studies

Factors Affecting Capital Market In India

Mutual Fund As A Part Of Capital Market

Malika Bakrawala S. V. Institute of Management, Kadi

Introduction of the Company:

Introduction of the study: Title of the Study:

Objective of the Study: Primary Objective

Research Methodology: Research Design

Jigar Patel Gandhinagar Institute of Technology, Ahmedabad

Introduction of the company:

Major findings and Conclusion

Viral Jain Prestige Institute Of Management And Research, Indore

H.O.G (Harley Owner’s Group)

A.S. Mobikes Pvt. Ltd. (Indore)

Conclusions & Suggestions

Rational of the Study

Market potential for various channels in Vadodara was found to be as follows

Ovaish Saiyed Parul institute of Management, Parul University,

“Mint” Financial Newspaper

Objective of the Project

Scope of the project

Survey Analysis Target

 Sample Size : 136 Doctors

How did you overcome them?

Vipasha Sanghavi V. M. Patel Institute of Management, Ganpat University

Major Product of company:

Objective of the Study:

 To enriching the knowledge and understanding of factors affecting adoption of IoT

Prithviraj Sawansha Centre for Management Studies & Research, Ganpat