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Strengths Weaknesses
Anything that the organisation is currently doing which give it strength and an Any internal factors which limit the organisation. Factors may include:
advantage over its competitors. Factors may include: Organisational structure
Strong cash availability Existing systems or processes
Pre-existing systems to support new developments Knowledge gaps
Strong brand Cash-flow limitations
Existing contracts Reputation
Strong knowledgebase to draw from
Opportunities Threats
Any external factors which the organisation could adopt. Factors may include: Anything that could cause problems for the organisation. Factors may
New technological developments include:
Export market available Exchange rates for export markets
Demographical trends Government restrictions/limitations
Government incentives/initiatives Competitors getting to the market first
Price wars with competitors