FMS-Course Curriculum 25.07.13

Master of Fashion Management /Fashion Management Studies
Course Curriculum
PG Program
Department : Fashion Management Studies
Specialization / Program: Master of Fashion Management
Year: 2013
© 2013 National Institute of Fashion Technology (NIFT)

Page 1

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Academic Plan for Semester - I
(For entire curriculum July – December)
Department : Fashion Management Studies (FMS)

Programme/Specialization : Master of Fashion Management (MFM)
Department Elective
Hour / Semester / Week
Seminars / Field
Core / Non Core
(DE)/ Common
Monitored Self
Tot al Hours /
Subject type-
Process (PB)/
Subject Code
Theory (TH) /
Elective (CE)
Total Hours /
Workshops
Subject
Practical /
Semester
Tutorial /
Lecture
Credits
Study
Study
Week
MFM103T Core TH Business Statistics for Research 3 3 42 3
MFM105T Core TH Fabric Knowledge for Merchandisers 3 3 42 3
MFM107P Non-Core PB Organizational Behaviour 3 3 42 2
MFM109T Core TH Managerial Economics 3 3 42 3
MFM111P Non-Core PB Professional Practices 3 3 42 2
MFM113P Non-Core PB Fashion Orientation 3 3 42 2
MFM115T Core TH Fashion Marketing Management 3 3 42 3
MFM117T Core TH Fashion Merchandising 3 3 42 3
MFM119P Core PB Marketing Research 3 3 42 2
OE121 Non-Core OE Supply Chain Management & E-Business 4.5 4.5 63 3

Page 2

MFM101P Non-Core PB Outbound Program (Between Ist Semester & IInd

Semester)
Total Hours for Week 31.5

Total Credits for Semester 26

Page 3


Academic Plan for Semester - II
(For entire curriculum January to June)

Department Elective
Tutorial / Seminars /
Total Hours / Week

Core / Non Core
(DE)/ Common
Monitored Self
Process (PB) /
Subject type-
Subject Code
Tot al Hours /
Theory (TH) /
Elective (CE)
Subject
Workshops
Field Study
Practical /
Semester
Lecture
Credits
Study
MFM104T Core TH Accounting and Costing for Managers 3 3 42 3
MEM106P Core PB Pattern Appreciation & Garment 3 3 42 2

Manufacturing
MFM108T Core TH Fashion Retail and Mall Management 3 3 42 3
MFM110P Non-Core PB IT for Management 3 3 42 2
MFM112T Core TH Consumer and Industrial Buying 3 3 42 3

Behaviour
MFM114P Core PB Fashion Export Merchandising and 3 3 42 2

EXIM Documentation
MFM116P Non-Core PB Visual Merchandising 3 3 42 2
MFM118DE Non-Core DE Apparel Quality Management 3 3 42 2

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MFM120DE Non-Core DE Fashion Forecasting and Product 3 3 42 2
Development
MFM122DE Non-Core DE Store Operations 3 3 42 2
MFM124DE Non-Core DE Applied Research I 3 3 42 2
MFM126DE Non-Core DE Sales and Distribution Management 3 3 42 2
OE128 Non-Core OE Applied OB 4.5 4.5 63 3
MFM102II Core PB Fashion Industry Internship and Training

6-8 weeks 320 6
(Between 2nd & 3rd Semester)
Total Hours for Week

31.5
(Subject: 7 Mandatory+2 DE out of 5 DE+1OE)
Internship total - Hrs /Duration /credit 320/6-8 Weeks/6

Page 5


Academic Plan for Semester - III
(For entire curriculum July to December)

Department Elective
Core / Non Core
Monitored Self
Process (PB) /
(DE)/ Common
Subject type-
Theory (TH) /
Total Hours /
Subject Code
Tot al Hours /
Subject
Elective (CE)
Workshops
Field Study
Seminars /
Practical /
Tutorial /
Semester
Lecture
Credits
Study
Week
MFM203T Core TH Financial Management 3 3 42 3
MFM205T Core TH Operations Research 3 3 42 3
MFM207T Core TH Fashion Brand Management 3 3 42 3
MFM209T Core TH Strategic Management 3 3 42 3
MFM211P Core PB Special Product Groups 3 3 42 2
MFM213T Core TH Intellectual Property Rights 3 3 42 3
MFM215P Non-Core PB Entrepreneurship Management 3 3 42 2
MFM217DE Non-Core DE Global Marketing 3 3 42 2
MFM219DE Non-Core DE Services Marketing 3 3 42 2
MFM221DE Non-Core DE Human Resource Management 3 3 42 2

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MFM223DE Non-Core DE Fashion Marketing Communication 3 3 42 2
and Social Media Marketing
MFM225DE Non-Core DE Corporate Social Responsibility 3 3 42 2
MFM227DE Non-Core DE Luxury Management 3 3 42 2
MFM201IS Core PB Fashion Industry Market Survey/ Custer Study

12 48 96 156 3
(Between 3rd Semester & 4th Semester)
Total Hours for Weeks

27
(Subject: 7 Mandatory+2 DE out of 6 DE)
Fashion Industry Market Survey total -Hrs /Duration /credit 156/4 Weeks/3

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Academic Plan for Semester - IV
(For entire curriculum January to June)


Department Elective
Seminars / Field
Core / Non Core
(DE)/ Common
Monitored Self
Process (PB) /
Subject type-
Subject Code
Tot al Hours /
Theory (TH) /
Total Hours /
Subject
Workshops
Elective (E)
Practical /
Semester
Tutorial /
Lecture
Credits
Study
Study
Week
MFM202GP Core GP Graduation Research Project 9 560 18
Total Hours for Semester 560

Research Project total -Hrs /Duration /credit 560/16 Weeks/18

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Department of FMS – MFM Programme
Evaluation Matrix
Evaluation Matrix
(DE)/ Common Elective

/Department Elective
Mid – Term Exam

Core / Non Core
Assignment-1
Assignment-2
Assignment-3
Subject type-
Subject Code
Process (PB)
Theory (TH) / Subject
Case Study
Case Study
End – Term
Benchmark
Benchmark
Benchmark
Exam/ Jury
/Jury
Total
(CE)
MFM103T Core TH Business Statistics for Research 20 20 - - - 20 40 100
MFM105T Core TH Fabric Knowledge for Merchandisers
Semester - I
20 20 - - - 20 40 100
MFM107P Non-Core PB Organizational Behaviour 20 20 - - - 20 40 100
MFM109T Core TH Managerial Economics 20 20 - - - 20 40 100
MFM111P Non-Core PB Professional Practices 10 10 20 - - 20 40 100
MFM113P Non-Core PB Fashion Orientation 20 20 - - - 20 40 100
MFM115T Core TH Fashion Marketing Management 20 20 - - - 20 40 100
MFM117T Core TH Fashion Merchandising 10 10 10 10 - 20 40 100
MFM119P Core PB Marketing Research 20 20 - - - 20 40 100
OE121 Non-Core OE Supply Chain Management & E-Business 20 20 - - - 20 40 100

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Evaluation Matrix
Evaluation Matrix

/Department Elective
Mid – Term Exam

Core / Non Core
Assignment-1
Assignment-2
Assignment-3
Subject type-
Subject Code
Process (PB)
Case Study
Case Study
End – Term
Benchmark
Benchmark
Benchmark
Exam/ Jury
/Jury
Total
(CE)
MFM104T Core TH Accounting and Costing for Managers 10 10 10 10 - 20 40 100
MEM106P Core PB Pattern Appreciation & Garment
Semester - II
Manufacturing 20 20 - - - 20 40 100
MFM108T Core TH Fashion Retail and Mall Management 20 20 - - - 20 40 100

MFM110P Non-Core PB IT for Management 20 20 - - - 20 40 100
MFM112T Core TH Consumer and Industrial Buying Behaviour
10 20 5 5 - 20 40 100
MFM114P Core PB Fashion Export Merchandising and EXIM
Documentation 10 10 20 - - 20 40 100
MFM116P Non-Core PB Visual Merchandising 10 10 10 10 - 20 40 100

MFM118DE Non-Core DE Apparel Quality Management 15 25 - - - 20 40 100
MFM120DE Non-Core DE Fashion Forecasting and Product
Development 10 10 10 10 - 20 40 100

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MFM122DE Non-Core DE Store Operations 20 20 - - - 20 40 100
MFM124DE Non-Core DE Applied Research I 20 20 - 20 40 100
MFM126DE Non-Core DE Sales and Distribution Management 20 20 - - - 20 40 100
OE128 Non-Core OE Applied OB 15 15 10 - - 20 40 100
Subject Core/Non Subject Type Subject Industry External

Code Core Mentor Total
Feedback Jury
MFM102II Core PB Fashion Industry Internship and Training
20 30 50 100
(Between 2nd & 3rd Semester)

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Evaluation Matrix
Evaluation Matrix
Department Elective
(DE)/ Elective (E)
Core / Non Core
Assignment-1
Assignment-2
Assignment-3
Subject type-
Process (PB)/
Subject Code
Case Study
Case Study
End – Term
Benchmark
Benchmark
Benchmark
Exam /Jury
Exam/ Jury
Mid – Term
Total
MFM203T Core TH Financial Management 10 10 10 10 - 20 40 100
MFM205T Core TH Operations Research 10 10 20 - - 20 40 100
Semester - III
MFM207T Core TH Fashion Brand Management 20 20 - - - 20 40 100

MFM209T Core TH Strategic Management 20 20 - - - 20 40 100
MFM211P Core PB Special Product Groups 20 20 - - - 20 40 100
MFM213T Core TH Intellectual Property Rights 20 10 10 - - 20 40 100
MFM215P Non-Core PB Entrepreneurship Management 20 20 - - - 20 40 100
MFM217DE Non-Core DE Global Marketing 10 10 20 - - 20 40 100
MFM219DE Non-Core DE Services Marketing 20 20 - - - 20 40 100
MFM221DE Non-Core DE Human Resource Management 20 20 - - - 20 40 100
MFM223DE Non-Core DE Fashion Marketing Communication and Social 20 20 - - - 20 40 100

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Media Marketing
MFM225DE Non-Core DE Corporate Social Responsibility 20 20 - - - 20 40 100

MFM227DE Non-Core DE Luxury Management 20 20 - - - 20 40 100
Subject Core/Non Subject Subject CIC or

External
Code Core Type Mentor Departmental Total
Jury
Representative
MFM201IS Core PB Fashion Industry Market Survey/ Cluster
20 30 50 100
Study (Between 3rd & 4th Semester)

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Evaluation Matrix

Evaluation Matrix
Department Elective
Semester - IV
Core / Non Core
Internal Guide/
Process (PB) /
External Jury
Subject type-
Subject Code
Subject
Theory (TH) /
Internal Jury
Feedback
Industry
Mentor
Total
(CE)
MFM202GP GP Core Graduation Research Project 20 20 20 40 100

Page 14


Table of Contents
Semester Subject code Core/ Subject type Theory (TH) /

Non Core Process (PB) / Department
Subject Page No.
elective (DE) / Elective
(CE)
I MFM103T Core TH Business Statistics for Research 18
MFM105T Core TH Fabric Knowledge for Merchandisers 24
MFM107P Non-Core PB Organizational Behaviour 32
MFM109T Core TH Managerial Economics 39
MFM111P Non-Core PB Professional Practices 45
MFM113P Non-Core PB Fashion Orientation 53
MFM115T Core TH Fashion Marketing Management 61
MFM117T Core TH Fashion Merchandising 69
MFM119P Core PB Marketing Research 76
OE121 Non-Core OE Supply Chain Management & E-Business 81
Between 1st MFM101P Non-Core PB Outbound Program 88

& 2nd
Semester
II MFM104T Core TH Accounting and Costing for Managers 90
MEM106P Core PB Pattern Appreciation & Garment Manufacturing 98

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MFM108T Core TH Fashion Retail and Mall Management 103
MFM110P Non-Core PB IT for Management 110
MFM112T Core TH Consumer and Industrial Buying Behaviour 116
MFM114P Core PB Fashion Export Merchandising and EXIM 123

Documentation
MFM116P Non-Core PB Visual Merchandising 129
MFM118DE Non-Core DE Apparel Quality Management 136
MFM120DE Non-Core DE Fashion Forecasting and Product Development 142
MFM122DE Non-Core DE Store Operations 151
MFM124DE Non-Core DE Applied Research I 158
MFM126DE Non-Core DE Sales and Distribution Management 162
OE128 Non-Core OE Applied OB 168
Between MFM102II Core II Fashion Industry Internship and Training 172

2nd & 3rd
Semester
III MFM203T Core TH Financial Management 177
MFM205T Core TH Operations Research 184
MFM207T Core TH Fashion Brand Management 190
MFM209T Core TH Strategic Management 200
MFM211P Core PB Special Product Groups 207
MFM213T Core TH Intellectual Property Rights 214

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MFM215P Non-Core PB Entrepreneurship Management 227
MFM217DE Non-Core DE Global Marketing 236
MFM219DE Non-Core DE Services Marketing 243
MFM221DE Non-Core DE Human Resource Management 250
MFM223DE Non-Core DE Fashion Marketing Communication and Social 260

Media Marketing
MFM225DE Non-Core DE Corporate Social Responsibility 268
MFM227DE Non-Core DE Luxury Management 276
Between MFM201IS Core IS 283

3rd & 4th Fashion Industry Market Survey/Cluster Study
Semester
IV MFM202GP Core GP Graduation Research Project 286

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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical / Workshop
Business Statistics for Tutorial / Seminars /
MFM103T 42 3 Core TH
Research Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective: - To understand the Fundamentals of statistics and their application in the field of Fashion industry and Marketing
research.
Course Structure:
Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis
and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test, and their
application in the fashion industry and marketing research.
Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where decisions are
computed mathematically based on statistical formulas. Thus the students will significantly enhance their quantitative skills.
Skill Domain: Skill to understanding about the fundamentals of statistics.

Page 18

Course Contents:
Session Hrs Content Keywords Reference Lecture Practical / Self
Workshop Study
Details of Total hrs Details of the contents to Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for be taught chapter to define the with text book/
sessions required one chapter and depth of the input publishers/ edition
per chapter/ topic further breakup with Page No.
per topic
1 Introduction to Statistics Scope of statistics and Statistics for
What and why? its applications in Managers- Richard
(Application of statistics marketing & I.Levin, David S.
in the field of Marketing, managerial decision Rubin.-7th edition
3 Business and Research making. Collection, Chapter 1-2, page 1- 3
need to be explained with classification and 67
sufficient examples) presentation of data
2-3 Measures of central Mean, Median, Mode, Statistics for

tendency, Range, Mean Managers- I.Levin,
( The application of the deviation, David S. Rubin.-7th
central tendency in the edition
6 field of business like 6
retail, marketing, pricing
and promotion need to
be elaborated with
examples)
4-5 Probability Distributions, Normal Distribution, Statistics for
( Application of Sampling distribution Managers- Richard
probability distribution in I.Levin, David S.
6 6
the field of management Rubin-7th edition
research need to be Chapter 5-6,page
explained) 221341

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6 Chi Square Chi Square as a test David S. Rubin-7th
of independence edition Chapter-
(Application of Chi 11,page 568645
Square to identify the
3 dependency between two 3
marketing variables such
as price and brand
preference need to be
explained)
7 Estimation, Confidence Statistics for
intervals means and Managers- Richard
proportions. I.Levin, David S.
3 ( Application of Rubin-7th edition 3
estimation in the field of Chapter 8,page 401-
marketing research need 493
to be explained )
8 Mid-Term Examination
9-11 Testing of hypothesis for Z Test, t test Statistics for
simple mean proportions Managers- Richard I.
(Large and small Levin, David S.
samples), Difference Rubin-7th edition
9 between proportion 9
(Application of
Hypothesis in the field of
marketing research is to
be explained)
12 Karl Pearson's coefficient Scatter diagram, Karl Statistics for
of correlation, Correlation Pearson's coefficient Managers- Richard I.
( Application of the of correlation, Levin, David S.
3 correlation in the field of Rubin-7th edition 3
marketing such as the Chapter 12,page 647-
correlation between price 715
and sales turnover need

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to be explained)
13 Spearmen's rank Spearmen's rank Statistics for

correlation, correlation Managers- Richard
(How rank correlation I.Levin, David S.
can be used to find out Rubin-7th edition
3 3
the difference between
the preference ranking by
two groups need to be
explained)
14-15 Linear regression Simple bivariate Statistics for
analysis regression analysis Managers- Richard
Forecasting (y=a+bx types) Time I.Levin, David S.
(Application of linear series analysis, Rubin-7th edition
regression in for the moving averages, Chapter 12,page 647-
6 different forecasting like Methods of least 715 Statistics for 6
sales forecasting need to square Managers- Richard
be explained) I.Levin, David S.
Rubin-7th edition
Chapter 15,page 861-
903
16 End-Term Examination
Suggested references Books:

1. Statistics for Marketing: Levin Richard & David Rubin
2. Marketing Research - Rajendra Nargundkar (TMH)
3. Statistical Methods by S.P. Gupta
Reference Magazines, Journals and other sources:

1. Journal of Fashion Marketing
2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times

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4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Exam/ Jury
End - Term
Mid - Term
Total
20 20 -- -- -- 20 40 100
Teaching Tools:
Class lectures
Learning outcome:
Understanding about the fundamentals of statistics in the field of fashion industry.
Benchmarked assignment Description (if required to be documented separately)
Assignment 1
Details/ description of assignment Central Tendency, Estimation, Chi square test,
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test

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Weight age 20
Assignment 2
Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis)
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test
Weight age 20
Pattern for midterm/ final term CEB examination paper
Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks
i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)
End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks
so on.

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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C/NC) Type(TH/ PB/
Week Semester
DE/CE)
Lecture 3
Fabric Knowledge for Tutorial / Seminars /
Merchandisers Field Study
Self-Study
Total 3
Pre-requisite : Nil
Course ‐ To understand the importance of the textile industry & its various segments.
objective ‐ To understand the performance characteristics of different fibres & fabrics.
‐ To be familiar with the terminology of textiles in commercial use.
‐ To know the distinction between the various yarn types, their properties and end use.
‐ To explain how fabrics are produced & its various construction procedures.
‐ To understand the different dyeing and printing techniques.
‐ To understand the importance of finishing processes, both mechanical and chemical.
Course structure:
Concept domain: The students should have a basic understanding of various textile materials used commonly in garment
manufacturing.
Knowledge domain: To enable the students to critically evaluate different fabric on quality and cost parameter.
Skill domain: The students should be able to identify different textile material and appreciate the difference between them.

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Course contents:

Workshop Study
Details of Total hrs Details of the Keywords of the Detailed referencing with Hrs Hrs Hrs
number of required for contents to be chapter to define the text book/ publishers/
sessions one chapter taught depth of the input edition with Page No.
required per and further
chapter/ breakup per
topic topic
1 Introduction to the Major textiles sectors ‐ Indian Textile Journal
structure and (Handloom, ‐ Fabric science By Joseph
major segments of Powerloom, Mill), J. Pizzuto, 7th Edition Ch-
3 3
the textiles textiles hubs in India, 1
industry Market statistics,
Market growth etc.
2 Textile fibers- Cotton, wool, silk, jute, ‐ Fabric science By
Definitions, polyester, nylon, lycra, Joseph.J.Pizzuto 7th
Sources of fiber, linen, viscos Edition
Fiber properties, ‐ Understanding of
3 Fiber classification Textiles by Phyeli’s G. 3
Tortora & Nille J. Collier,
(Pg. No. 25-44, 65-124)
‐ Fiber to Fabric by
Bernard P.
3 Yarn and sewing Spun and filament ‐ Understanding of
threads, Yarn yarn. Novelty and Textiles by Phyeli’s G.
numbering system, textured yarns. Nm, Tortora & Billie J. Collier
Sewing threads, Ne, Nf, Dn, tex (Pg. No. 219- 227)
Technical ‐ Fiber to Fabric by
3 specifications to Bernard P. Corbman 3
buy fabrics (Pg. No. 22, 25-27, 45,
46-51,76- 78,273-280 )
‐ Fabric science By Joseph
J. Pizzuto, 7th Edition,
Ch-4

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4 Woven fabric, Types of loom, ‐ Understanding of Textiles
Manufacturing of motions of a loom, by Phyeli’s G. Tortora &
woven fabrics, plain twill and satin Billie J. Collier (Pg. No.
Defects in woven weave, defects in 253-261, 272-279)
fabrics woven fabric ‐ Fiber to Fabric by
Bernard P. Corbman (Pg.
3 No. 65-68, 78-90) 3
‐ Fabric science By Joseph
J. Pizzuto, 7th Edition
Ch-5
‐ Understanding of fabrics
By
‐ P.Tortora and B.Collier
5 Various weaves Herringbone, pile, ‐ Hand-outs
and fabrics leno, jacquard, dobby, ‐ Live Textiles Book By
madras checks, Sarv International
chinos, muslin, denim,
chiffon gingham, crepe,
calico, georgette,
gabardine, flannel,
3 corduroy, fil-a-fil, 3
chambray, canvas,
brocade, cambric,
Organza, oxford, seer
sucker organdy, terry
poplin, pique, taffeta,
tapestry, tweed,
velvet,

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6 Principle of Knitting process, ‐ Understanding of
knitting, knitted knitting structures, Textiles by Phyeli’s G.
fabric structure, defects in knitted Tortora & Billie J. Collier
defects in knitted fabrics, different (Pg. No. 295- 299, 302-
fabrics types of stitches. 313)
‐ Fiber to Fabric by
Bernard P. Corbman Pg.
3 No. 104- 124) 3
‐ Fabric science By
Joseph.J.Pizzuto 7th
Edition,Ch-6
By P.Tortora and B.
Collier
7 Various types of Birds eye, crochets, ‐ Hand-outs
knitted fabrics jersey, interlock,
ottoman rib, piqué,
polar fleece, feeder
3 stripe, auto stripe, 3
engineered stripes,
milano, pile knit,
pointelle, purl,
raschel, rib, tricot,
8 Mid-term Examination
9 Nonwoven needle punched, ‐ Fabric Science By
fabrics-materials bonded, melt blown, Joseph.J.Pizzuto
3 & usages fusible, spun laced, 3
spun bonded

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10 Textile dyeing, Types of dyes, ‐ Understanding of
Different types of affinity and their Textiles by Phyeli’s G.
dyes, Their fastness properties, Tortora & Billie J. Collier
properties and stages of dyeing and (Pg. No. 414- 421)
application, their implication ‐ Fiber to Fabric by
3 Defects in dyeing Bernard P. Corbman 3
(Pg. 201-221)
Joseph.J.Pizzuto, 7th
Edition, Ch-6
11 Textile printing, Direct ,discharge ‐ Understanding of
Methods and etc., rotary, hand- Textiles by Phyeli’s G.
styles of printing, screen, digital etc. Tortora & Billie J. Collier
Adv/dis-adv of (Pg. No. 427-442)
different types of ‐ Fiber to Fabric by
3 3
printing, Defects Bernard P. Corbman
in printing (Pg. No. 223- 243)
Joseph.J.Pizzuto, 7th
Edition, Ch-8
12 Textile finishes, Functional finishes, ‐ Hand-out
Classification of aesthetic finishes, ‐ Fabric science By
3 finishes, Resins, mechanical finishes Joseph.J.Pizzuto,7th 3
Important finishes and chemical finishes. Edition, Ch-10
13 Costing of fabric Spinning, weaving, ‐ Hand-outs

3 colouring and 3
finishing cost etc.
14 Identification of ‐ Textile Fibres by V.A.
various textile Shennai (Pg. No. 481-
materials/ Swatch 494)
File Submission ‐ Fabric science By
3 Student Group 3
Joseph.J.Pizzuto,7th
Presentation Edition,Ch-14,
(Fibre / Yarn / ‐ Understanding of fabrics
Weaves/ Knits) By P.Tortora and

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15 Student Group
3 Presentation 3
of Assignment - 2
16 End-term Examination

1. Fabric science By Joseph.J.Pizzuto 7th edition
2. Weaving calculation by Sen Gupta
3. Textiles from fiber to fabric By B. P. Corbman
4. Understanding of fabrics By P.Tortora and .Collier
5. Live Textiles Book By Sarv International (www.sarvinternational.com)

1. Indian Textile Journal
2. JTN
3. Textiles Outlook International
4. Knitting International
Evaluation Matrix:
Evaluation Matrix
Exam / Jury
Exam / Jury
End - Term
Mid - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100

Page 29

Teaching Tools:
Lectures
Field Visits
Term Assignment
1-2 expert lectures from industry
Learning outcome:
The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify
different textile material and will be well equipped with knowledge of critical aspects of fabric sourcing.

Assignment 1
Details/ description of assignment Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5
fibre class)
Evaluation parameter Collection of Samples-Source-Analysis & interpretation, application, quality of report.

Type of assignment Document submission
Weight age 20
Assignment 2
Details/ description of assignment Different weaves , knits & nonwovens -Collection of Samples -Analysis of fibre content , weave /
knit name, fabric name & description , width, end use, quality of presentation.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality
of the report
Weight age 20

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so on.
so on.

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/ PB/
Week Semester
DE/CE)
Lecture
Practical / Workshop 3
Organizational Tutorial / Seminars /
MFM107P 42 2 Non-Core PB
Behaviour Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
- To impart students with the basic processes and principles that underline human behavior.
- To focus on ways to enhance organizational effectiveness through people.
- To understand how to effectively recognize and resolve human issues in organizational settings
- To develop an ability to catalyze harmonious relationship amongst employee groups.
Course structure:
Concept Domain: The course aims to help the students understand individual and group behaviour in an organizational setting to
groom industry leaders for the fashion industry.
Knowledge domain: It also aims to impart skills to students for managing people through understanding of self and interpersonal
relationships
Skill domain: It prepares the students to understand human strategies that are involved in overall business success.

Page 32

Course contents:

Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed referencing Hrs Hrs Hrs
number of required for contents to be to define the depth of the with text book/
sessions one chapter taught input publishers/ edition with
required per and further P. No.
topic topic
1 Introduction to Management functions Organizational
Organizational Behavior/ Robbins,
Behavior Management Roles Judge/ Vohra
Management skills Pearson 14th edition

3 3
What is OB Chapter 1
Disciplines that Page 4-32

contribute to OB
The OB Model
2-3 Personality & • Personality theories Organizational
Values • Values Behavior/ Robbins,
Judge/ Vohra
6 Pearson 14th edition 6
Chapter 5
Page 124-157

Page 33

4-5 Perception and Factors influencing Organizational
Individual perception Behavior/ Robbins,
decision Making Judge/ Vohra
Person perception-
Shortcuts in judging Pearson 14th
others
Chapter 6
6 Decision making in 6
organizations and Pages 158-191
decision making models
Influences in decision
making
Ethics in decision making

6 Motivation • Early theories of Organizational
concepts motivation Behavior/ Robbins,
Judge/ Vohra
Contemporary theories of
motivation Pearson 14th
3 3
Motivating by job design Chapter 7 and 8
Employee involvement
Pages 192-261
Rewards to motivate
7 3 Case Study -1 Case Study 3
8 Mid-term Submission
9 Foundations of Organizational
group Behavior Stages of group Behavior/ Robbins,
Understanding Formation Judge/ Vohra
work Teams
3 Group properties Pearson 14th 3
Group Decision Making Chapter 9

Types of teams
Pages 262-299

Page 34

Creating effective teams Chapter 10
Turning individuals into Pages 300-327

team players

11 Conflict and Transitions in conflict Organizational
negotiation thought Behavior/ Robbins,
Judge/ Vohra
The conflict process
3 Pearson 14th 3
Negotiation
Chapter 14
Pages 438- 473

12-13 Leadership Trait theories Organizational
Behavior/ Robbins,
Behavioral theories Judge/ Vohra
Contingency theories Pearson 14th
LMX theory Chapter 12
Charismatic v/s Pages 360-403

transformational
leadership
6 6
Authentic leadership
Leading for future
Challenges to the
leadership construct
Finding and creating

effective leaders
14 3 Power and Defining power Organizational 3

Page 35

politics Behavior/ Robbins,
Contrasting leadership Judge/ Vohra
and power
14th. edition
Bases of power Pearson
Chapter 13
Dependency-key to
power Pages 404-437
Power tactics
Sexual harassment-
unequal power in
workplace
Politics- power in action
Causes and
consequences of political
behavior
Ethics of political
behavior
15 Foundations of What is organization Organizational
organization structure Behavior/ Robbins,
Structure Judge/ Vohra
Common organization
designs Pearson 14th
3 3
New design options Chapter 15
Why structures differ Pages 474- 503
Organization designs
and employee behavior
16 End -Term Jury

Page 36

1. EBSCO
2. Proquest
3. Emerald
4. International Journal of Manpower
5. Human Resource Management International Digest
6. Strategic HR Review
7. Personnel Review
Evaluation Matrix:
Evaluation Matrix
Exam / Jury
Exam / Jury
End - Term
Mid - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100
Teaching Tools:
Lectures Understanding of concepts
Case Lead Experiential learning
Personal Interview Interaction between students
Group discussion Reflection of understanding
Learning outcome:
1) Basic understanding of the basic processes and principles that underline human behaviour.
2) Understanding of problem solving approach to management

Page 37

3) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment
manufacturing SSI units.
4) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.
Assignment 1
Details/ description of assignment Case study on any topic to be covered pre mid-term
Evaluation parameter Depth of understanding theory and its applications.
Type of assignment Document Submission & Presentation
Weightage 20
Assignment 2
Details/ description of assignment Case study on any topic to be covered post mid-term
Evaluation parameter Identifying the central issue and using theory to form creative solution
Type of assignment Document Submission & Presentation
Weightage 20

Page 38

Subject
Hours / Hour /
Week Semester
PB/ DE/CE)
Lecture 3
Managerial Tutorial / Seminars /
Economics Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective: To understand the fundamentals of economic theory and their application in the field of fashion industry
Course Structure:
Concept Domain: Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of Demand
Knowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance their
quantitative skills.
Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make.

Page 39

Course contents:

Workshop Study
Details of Total hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with text book/
sessions one chapter taught depth of the input publishers/ edition with
required and further pg no
per chapter/ breakup per
topic topic
1-3 Introduction,
Difference between Managerial Economics
Demand Theory
micro and macro, D N Dwivedi Pages
and Analysis
managerial 101-118
Cardinal utility
economics Utility -
approach
Cardinal and Ordinal
, marginal concept,
9 law of demand, 9
Consumer
equilibrium,
derivation of
individual demand
curve, shift in
demand curve
Benchmarked assignment 1- a) Elucidate – Managerial Economics serves as a link between traditional economics and decision
sciences for business (Example questions) Decision-making or
b) Justify - Managerial economics is economics applied in decision-making or
c) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.
4-5 Ordinal utility Meaning of Managerial Economics

approach indifference curves, D N Dwivedi
6 6
Properties, budget Pages 118-138
line, consumer

Page 40

equilibrium
derivation of
demand curve
6 Revealed Market demand, Managerial Economics
Preference elasticity of demand, D N Dwivedi Pages 140,
Theory, Price determinants of 145-174.
elasticity price elasticity
3 3
Cross elasticity,
income elasticity,
promotional
elasticity
8 Mid- term Examination
9 Production Laws of production, Managerial Economics
Function short run and long D N Dwivedi
run laws of Pages 209-234, 238-
3 production, returns 241. 3
to scale, isoquants,
budget constraints
and line.
10-11 Cost functions, Breakeven analysis, Managerial Economics
Market economies of scale D N Dwivedi Pages
structures. Perfect competition, 246-272,301-305
6 6
monopoly,
monopolistic and
oligopoly
Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy
12 3 Price & Output Pricing decisions Managerial Economics 3
decisions under under different D N Dwivedi Pages
different market market structures. 306-350
structures, Price
discrimination

Page 41

14-15 Macro- National income Managerial Economics
economics GNP, GDP, NNP D N Dwivedi
analysis, Two Sector Model, Pages 433-448,583-
6 6
monetary and current fiscal policy, 599.
fiscal policy discussion of current
monetary policy

1. Managerial Economics: Varshney & Maheshwary
2. Managerial Economics: Reckie & crooke
3. Managerial Economics: Craig Peterson
4. An Introduction to Positive Economics: Lipsey Chrystal, Eighth edition
1. Journal of Fashion Marketing

2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times
4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest

Page 42

Evaluation Matrix:
Evaluation Matrix
Exam / Jury
Exam / Jury
End - Term
Mid - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100
Teaching Tools:
Class lectures
Presentation by the students
Case study
Literature survey
Learning outcome:
Understanding about the fundamentals of statistics and economics in the field of fashion industry.

Assignment 1
a)Elucidate- Managerial Economics serves as a link between traditional economics and
decision sciences for business decision – making (or)
Details/ description of assignment b)Justify- Managerial economics is economics applied in decision-making (or)
c) What causes a movement along the demand curve and what causes shifts in the demand
curve? Explain.
Evaluation parameter Understanding of the concept
Weight age 20

Page 43

Assignment 2
Details/ description of assignment Presentation on current monetary and fiscal policy
Evaluation parameter Content, Individual Understanding, Presentation
Type of assignment Presentation
Weightage 20
i. Part A: Objective type / Fill in the blanks/ multiple choice / Match the answers etc.
so on.
so on.

Page 44

Subject
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture -
Professional Tutorial / Seminars /
MFM111P - 42 2 None-Core PB
Practices Field Study
Self Study -
Total 3
Pre-requisite: Nil
Course objective:
- To impart students the basic principles of – communication, ethics and etiquettes for the work place
- To understand how people interact and communicate through various forms of communication
- Focus on ways to enhance ethics in decision making
- Develop presentation skills and effective delivery of presentations
- Inculcate professional etiquette for the new, global work place
Course structure:
Concept Domain: Communication, ethics, values
Knowledge Domain: Understanding of the above concepts
Skill Domain- Communication skills, presentation skills, writing skills

Page 45

Course contents:

Workshop Study
Total hrs Details of the Keywords of the chapter to detailed referencing Hrs Hrs Hrs
Details of
required for contents to be define the depth of the input with text book/
number of
one taught publishers/ edition
sessions
chapter with pg no
required per
and further
chapter/
breakup
topic
per topic
1 Communication What is communication? How
do we communicate? Various
factors in communication?
• Communication Barriers
• Paraverbal Communication
Skills (show movie – The
3 3
• Non-Verbal Gods must be crazy)
Communication
• Multicultural
Communication
Classroom activity on these

topics
2 Communication Speaking Like a STAR
(Situation, Task, Action,
Result)
Listening Skills
3 3
On the spot Asking Good Questions
evaluation
Mastering the Art of
Conversation
Assignment 1 : Role play

Page 46

games – 10 marks
3 Business Writing Words, Sentences,

Paragraphs
3 3
topics
4 Business Writing Emails and Business letters,
Reports and Executive
Summary
3 3
topics
5 Business Writing Proposals, Briefs, Resumes.
3 Assignment 2: Brief for 3

Assignment – a report on any
particular subject
Submission of Assignment II – 10 marks
6 Presentation Preparing your presentation
Skills
• Define your objective
• Understanding your
audience
• Deciding what to say and
3 getting organized 3
• Developing effective
visuals
• Rehearsing
• Making an effective
delivery
MID TERM EXAM 20 Marks – Make a presentation as a group any particular subject. (change in the lifestyle of the Indian
consumer)
7 Presentation Preparation of presentation
3 Skills and submission 3

Page 47

8 Presentation Class presentation
Skills
3 Spot Evaluation 3
Submission
MID TERM Evaluation
9 Constructive Feedback
3 3
10 Professional • Ethics & the ethical

Ethics theories
• Principles of ethical
3 3
decision making
• Moral Mazes
11 Professional • Ethical flow chart

Ethics • Moral Pluralism
3 • Categorical Imperative, 3
The Sunshine Test
12 Professional • Understanding Values

3 Ethics • Conflict Management 3
13 Professional • Case study on ethical value

3 Ethics clarification 3
Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20
14 Professional Understanding Etiquette
Etiquette
Before we look at etiquette
rules across multiple
business-related scenarios,
3 it’s best to explain what 3
etiquette means.
We would also look at the

many ways business etiquette
can improve a company or

Page 48

organization’s bottom line.
Etiquette covers most aspects

of social interaction, including
self-presentation,
communication, courtesy and
hospitality.
Business etiquette, in
particular, covers expectations
in the interaction between co-
workers, the company and
their clients, as well as the
company and their
stakeholders.
Etiquette guidelines are many

and can be quite complicated.
Here we will only focus on
basic etiquette guidelines for
situations typically found in
most business settings.
The Importance of Business

Etiquette
To list ways business etiquette

can be of value to a company
or organization.
Business etiquette contributes

positively in the areas of
branding, customer care,
employee engagement and
team synergy.
Networking for Success

Page 49

When you’re networking, it’s
important to make the best of
the first meeting.
Here, we’ll discuss how to

create an effective
introduction, make a good
impression, minimize
nervousness, use business
cards effectively and
remember names.
Managing multi-cultural
Environment
15 Professional The Meet and Greet
Etiquette
An introduction is almost
always accompanied by a
handshake and conversation.
Here, we would discuss the

three steps that make an
effective handshake and the
3 four levels of conversation. 3
Business Email Etiquette
Telephone Etiquette
International Etiquette
Dressing for Success

Submission Assignment III – 20 Marks
16 End Term Jury

Page 50

1. Business Communication HBS publication Ronald Howard, Clinton

2. Ethics for the Real world: Korver & Bill Birchard
3. Business Etiquette for the new workplace: HBS publication
4. Business Etiquette: Emily Post
5. Writing for Business: HBS publication
6. Business Writing and Communication: Kenneth W. Davis: Mcgrawhill
Reference Magazines, Journals and other sources: -
Evaluation Matrix:
EVALUATION MATRIX
Exam / Jury
Exam / Jury
End - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Mid - Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
10 10 20 -- -- 20 40 100
Teaching Tools: Lectures followed by classroom exercises

Learning outcome:
1. Understanding and developing professional skills – communication, business writing and presentation
2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place

Page 51

Assignment 1
Details/ description of assignment Communication Role play game
Evaluation parameter On the spot evaluation
Type of assignment Role play games
Weightage 10
Assignment 2
Details/ description of assignment A Report on any particular subject
Evaluation parameter Format & Content
Type of assignment Document Submission
Weightage 10
Assignment 3
Details/ description of assignment Students to come up with a similar personal ethical code of own
Evaluation parameter Content & Quality
Weightage 20

Page 52

Subject Code Subject Sessions Hours/ Hours/ Credit C/NC Subject Type
Week Semester (TH/PB/DE/CE)
Lecture
Practical 3
/Workshops
MFM113P Fashion Orientation Tutorial/Seminars/ 42 2 Non-Core PB
Field Study
Self Study
Total 3
Pre-requisite: Nil
Course Objective:
1. To provide a comprehensive understanding of fashion

2. To make the students understand the relevance of fashion as a business activity
Course structure:
Concept domain:
- introduction to the phenomenon of fashion

- familiarization with psychology of fashion
- understanding multidimensional factors influencing fashion
- understanding the potential of fashion as a driving force or business
Knowledge Domain:
- familiarization with fashion concepts and terminology

- understanding the various factors influencing fashion
- understanding the various dimensions of fashion
- recognizing the fashion movement

Page 53

Skill Domain: Application of concepts
Course Contents:
Sessions Hrs Content Keywords Reference Lecture Practical Self

/Workshops Study
Details of number Total hrs Details of the Keywords of the chapter Detailed Hrs Hrs Hrs
of sessions required for contents to be to define the depth of the referencing with
required per one chapter taught input text book/
chapter/ topic and further publishers/ edition
breakup per with pg no
topic
1 Class - Evolution of Fashion: A
interaction with clothing/fashion : body Marketing
students to decoration, body Approach, Dorothy
explore their ornamentation, dress for S. Rogers, Lynda
knowledge on protection, needle R. Gamans, pp. 33-
fashion invention, development of 37
spinning, weaving and
garment style
Origin & -Theories of

evolution of fashion/clothing origin:
3 3
clothing adornment, protection,
modesty
- Role of fashion/clothing
in society: social status,
protection, identity,
prestige, health, beauty,
feel good, sex appeal,
reflection of time, non-
verbal communication
etc.,
2 Basics of -Importance of fashion Dynamics of
Fashion business fashion, 3rd edition,
3 3
Elaine Stone, pp.
- fashion terminologies: 38-49, 57-61, 120

Page 54

style, design, taste,
classic, fad, trend, haute-
couture, avant-garde,
knock-off, prêt-a-porter,
bridge, seasons (fall,
winter, autumn, summer,
spring)
-Elements of Fashion
-principles of Fashion
-Intangibles of Fashion
3 -4 Fashion - Fashion Life cycle Dynamics of
Psychology fashion, 3rd edition,
- Theories of fashion Elaine Stone, pp.
adoption : Trickle-up, 52-55, 92-94, 105-
Trickle-down, Trickle- 113,
across
- Fashion leaders &

6 6
fashion followers
- Factors influencing
fashion : accelerating
factors & retarding factors
(social & cultural, political
& legal, economic,
technological)
5 -6 Introduction to - Elements of design: Inside Fashion
fashion design point, line, shape, colour, Design, Sharon
texture, Lee Tate, 5th
edition, pp.173-
6 - colour concepts 207. 6
- Principles of design:
proportion, balance,
rhythm, emphasis,

Page 55

harmony
7 Fashion sub- Punks, Hippies, Hand out
cultures & Minimalists, Grunge,
3 3
case study on Gothic, Heavy metal etc.
fashion*
*Case-study on Fashion- excerpts from any one relevant English movie ( E.g.:- Apocalypto/10,000B.C/ Conan the
Barbarian etc.)
Assignment – 1 ( On Sub-culture/theories of fashion adoption examples)
8 Mid-term – submission – 10 examples to identify elements (5 ) & principles of design (5 ) from magazines
9 Fashion Fashion as a Refer websites
Connotation &
associations -form of artistic & creative
expression: discuss the
works of designers like
Issey Miyake, Rie
Kawakubo, Missoni,
Manish Arora, Elley
Kisimoto etc.,
- response to functional
needs Nike-breathable
sportswear, Lycra-stretch,
Nylon-stockings, Kurti- a
3 3
Kurta adoption,
- response to scientific
exploration: intelligent
fabrics and garments,
wearable computers etc.
- response to social
needs: SEWA, Tsunamika
(case –study), cluster
initiative programmes of
NIFT, anti-fur, shahtoosh,
PETA (people for ethical
treatment to animals)
10 & 11 6 Fashion Top 5 - France (Paris), Fashion – Concept 6

Page 56

markets and Italy (Milan), USA (New to consumer, Gini S
capitals, York), UK (London), Frings, pp. 171-190
Fashion Japan (Tokyo) –
designers, uniqueness and top 5
Fashion icons designers from each
(personalities, market /capital Dynamics of
brands and fashion, 3rd edition,
products) -Next upcoming fashion Elaine Stone,
Fashion markets in the world
magazines
Personalities – Armani,
Versace, Madonna, Apparel
Princess Diana, David Merchandising,
Beckham, Lady Gaga, M.Krishnakumar,
Michael Jackson, Amitabh Abhishekpublicatio
Bachchan, Aishwarya Rai, ns, pp. 53
Rohit Bal, Manish
Malhotra etc.
Brands – Nike, Nokia,

Swatch, McDonalds,
Barbie etc.
Products –Jeans, Mobile

Phones, etc.
Magazines – Elle, Vogue,

etc.
Types of fashion
designers :
i) High fashion, stylist,

freelance,
ii) idealist, influenced,

realist, classicist, thinking,
and poetic

Page 57

12 Indian fashion - nature and scope of Website of CITI
industry Indian fashion industry (confederation of
Indian Textile
- fashion council of India Industries), fashion
council of India
3 3
- Indian fashion designers
Images and other
- Major markets of related publications
apparel, textiles, and
accessories in India
13 Fashion shows - Types of fashion show Apparel
Merchandising,
- organizing and M.Krishnakumar,
preparation for fashion Abhishekpublicatio
3 ns, pp. 43-48. 3
show
- famous fashion shows of

the world.
14 Apparel Formal wear, sportswear, Fashion – Concept
categories & casual wear, work wear, to consumer, Gini S
life style jeans wear, swim wear, Frings, pp. 83-92.
fashion: beach wear, intimate
wear, occasion wear, club
Case study on wear, sleep wear, ethnic
3 sustainable/ wear, street fashion Eco fashion, Sass 3
Brown, pp. 12 – 52,
eco fashion* Life style: holidays, 102-136, 170 - 200
interiors, food, cosmetic
surgery, health.
Case study
15 Garment Types – cuffs, collars,
3 Details sleeves, silhouettes, 3
plackets, hemlines etc.
*Case-study on eco fashion from ‘Eco fashion’ by Sass Brown, topics: i) Recycle, Reuse &
Redesign ii) Designer & Corporate Initiative iii) Community & Fair Trade – minimum two
examples from each topic
Assignment 2 : Fashion icons/ influence of movies on fashion

Page 58

End term jury – presentation on latest fashion trends/ fashion designers / analyze fashion collection of
a fashion designer with respect to elements & principles of design – Group activity
16 End Term Jury
Reference Books
1. ‘Fashion: A Marketing Approach’, Dorothy S. Rogers, Lynda R. Gamans,

2. ‘Dynamics of fashion’, 3rd edition, Elaine Stone,
3. ‘Inside Fashion Design’, Sharon Lee Tate, 5th edition,
4. ‘Apparel Merchandising’, M.Krishnakumar, Abhishek publications,2010.
5. ‘Eco fashion’, Sass Brown, Laurence King Publications
Teaching Tools:
Class lectures
Case study
Evaluation Matrix
EVALUATION MATRIX
Exam / Jury
Exam / Jury
End - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Mid - Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100
Assignment 1

Page 59

Details/ description of assignment On Sub-culture/theories of fashion adoption examples
Evaluation parameter Content, understanding of the subject, analysis and interpretation
Type of assignment Document Submission and Presentation
Weightage 20
Assignment 2
Details/ description of assignment Fashion icons/ influence of movies on fashion
Evaluation parameter Content, understanding of the subject, analysis and interpretation
Type of assignment Document Submission and Presentation
Weightage 20

Page 60

Subject Code Subject Sessions Hour/ Hour/ Credits (C/NC) Subject Type
Week Semester (TH/PB)
Lecture 3
Practical /
Workshop
Fashion Marketing Tutorial /
Management Seminars /
Field Study
Self Study
Total 3
Pre-requisite: Nil
Course Objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to the
fashion industry with reference to apparel, textile and accessories.
Course structure:
Concept domain:- Overview of Marketing management enabling students to apply the concepts in real life.
Knowledge domain:-Understanding market and market forces, 4ps of marketing and ways of handing them.
Skill Domain:- brand launch, channel management, segmenting the market, positioning the brands

Page 61

Course Content:
Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
number of required for one contents to be to define the depth of with text book/
sessions chapter and taught the input publishers/ edition
required per further breakup with pg no
chapter/ topic per topic
1 Introduction to Marketing definitions, Principle of
Marketing meaning, application, Marketing - Philip
concepts and Core concepts and Kotler and
3 3
principles, philosophies of Armstrong
Marketing Process marketing, marketing
Model mix
2 Marketing Micro and Macro Principle of
environment environment, trends in Marketing - Philip
3 3
the marketing Kotler and
environment Armstrong
3 Segmentation: Fashion consumer Principle of
Forming and segmentation Marketing - Philip
Profiling Market Kotler and
Segments - Four bases of Armstrong
3 segmentation 3
Case Study
Presentation and
Discussion (from
fashion industry)
4 Market Targeting Fashion consumer Principle of
and Positioning targeting Marketing - Philip
Kotler and
Positioning products Armstrong
3 3
and services
- Use of positioning or
perceptual mapping in

Page 62

fashion marketing -
Positioning and
repositioning
5 Marketing mix- I: Introduction to Principle of
marketing mix Fashion Marketing - Philip
Product product: Kotler and
Armstrong
What is a fashion
product?
Product levels,
3 classifications, 3
classification and
difference of product
and services, Product
and service
decisions(Product
line and Product mix

decisions), Branding
6 Product Life Cycle PLC Stages Principle of
and New Product Marketing - Philip
Development NPD process Kotler and
Armstrong
3 3
Case Study
Presentation and
Discussion (from
fashion industry)
7 Presentation of
3 3
Assignment-I
8 Mid –Term Examination
9 Marketing mix: Pricing strategies for Principle of
fashion Marketing - Philip
Price Kotler and
3 Armstrong 3
marketing
Key factors affecting

Page 63

fashion pricing
10 Marketing mix: The different distribution Principle of

channels Marketing - Philip
Place Kotler and
Distribution options Armstrong
Fashion wholesaling
Fashion franchising
3 3
Fashion logistics and
distribution
Supply chain
management issues
related to fashion
marketing
11 Marketing mix: Main tool of the fashion Principle of
Marketing - Philip
Promotion communication mix Kotler and
Armstrong
Using Integrated
Marketing
communications
3 effectively 3
Key promotional tools of

marketing:
Advertising
Sales promotion

Page 64

Public relations
Direct marketing
12 E-marketing/Rural Discussion of cases and
3 3
Marketing current examples
Customer Definition, evolution, Principle of
Relationship Importance-Customer Marketing - Philip
3
13 Management - I Lifetime Value and Kotler and
3
Loyalty Programmes Armstrong
14 Customer Stages and Techniques Principle of
Relationship of CRM Marketing - Philip
3 3
Management - II Kotler and
Armstrong
15 Presentation of .
3 3
Assignment-II
16 END-TERM EXAM
1. Mastering Fashion Marketing - Tim Jackson and David Shaw

2. Fashion marketing - Dotty Oelkers ,
3. Fashion Marketing – Mike Easy
4. Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley,
5. Essentials of Marketing – Jerome E. McCarthy & William D. Perreault
6. Fashion Innovation & Marketing – Catterine Moore
7. How to sell Fashion – Annalee Gold
8. Marketing Warfare – Al Ries& Jack Trout
9. Positioning – Al Ries& Jack Trout
10. Principle of Marketing - Philip Kotler and Armstrong
11. Marketing Management - Philip Kotler and Kevin Keller
Business Today
Business India

Page 65

Apparel Fortnightly
Inside Fashion WWD/DNR
Journal of Fashion
Marketing Management
Image Business of Fashion
Financial Express
Business Trends
Business Line
Mint
Economic Times and Online database like EBSCO
Evaluation Matrix
Exam / Jury
Exam / Jury
End - Term
Mid - Term
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100
Teaching Tools:
-Class room lecture
-Case study
-Articles from peer reviewed journals
-Class room assignments
-1-2 expert lectures from industry
Learning outcome:

Page 66

Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industry
with specific reference to apparel.
Assignment 1
Details/ description of assignment Study the Marketing Model of an organization with respect to the above dimensions.
(Session 1-6)
Evaluation parameter Content, quality and understanding
Type of assignment Individual hand written report & classroom presentation
Weight age 20
Assignment 2
Details/ description of assignment Study any local area organization with respect to 4Ps and CRM initiatives and suggest a
revised Marketing Model for improving efficiency.
Evaluation parameter Content, quality and statistics
Type of assignment Group assignment - report submission & classroom presentation
Weightage 20
so on.

Page 67

so on.

Page 68

Subject
Week Semester
PB/ DE/CE)
Lecture 3
Practical /
Workshop
MFM117T Fashion Merchandising Tutorial / Seminars 42 3 Core TH
/ Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel
industry.
2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry.
The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in
apparel industry.
Course Structure:
Concept domain: Merchandising: Basic concept, Principles and processes

Knowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of range
plan
Skill domain: To equip the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.

Page 69

Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the contents to be Keywords of the chapter to detailed referencing Hrs Hrs Hrs
number of required taught define the depth of the with text book/
sessions for one input publishers/ edition
required chapter with pg no
per and further
chapter/ breakup
topic per topic
1 Introduction to Merchandising. Marketing vis a vis
Merchandise, Merchandising
3 3
merchandiser and Meaning and definitions of
merchandising. Merchandising,
2 Types of merchandising. Types, basic Functions, ,
Merchandising Vocabulary. Role and functions of
Process of Merchandising. Merchandiser,
3 3
Planning, buying and selling Merchandising Vocabulary
functions in brief. (Important Merchandising
Terminologies)
3 4th & 5th Chapter
(Page No.41-55 &
58-76, Glossary,
Skills required of a
Page no.377-392),
merchandiser. Career of a
Fashion Buying &
merchandiser . Role of a retail Skills, merchandising
Merchandising,
3 buyer and Planner career 3
Sidney Packard
Presentation of
Inside the Fashion
Assignment 1
Business, Kitty
G.Dickerson
(Glossary)
4 Merchandising Mix, Merchandising Mix, Fashion buying,
3 Introduction to Merchandise Introduction to Elaine Stone, 3
Planning. Merchandise Planning page3 to 15

Page 70

CASE STUDY -1
DISCUSSION
5 -6 Mathematics for
Retail Buying ,
Elements of Merchandising
Tepper
planning. Elements of
Merchandise Planning.
Retail
Planned sales
Merchandising ,
Planned stock
Planning, planning Ralph Shipp
6 Planned reductions 6
Elements, Six month plans
Planned purchases
5th Chapter (Page
Planned Markup
No.105-131)
Planned Profit
Merchandise
Planned Expenses,
Buying, 5th Edition,
Importance of Planning
M.S.Bohlinger,
7 Mathematics for
Retail Buying -
Tepper
Retail
Six-month merchandise
Merchandising ,
Planning Open to Buy,
3 Ralph Shipp 3
Open to Buy
5th Chapter (Page
No.105-131)
Merchandise
M.S.Bohlinger,
8
Mid-term Exam
9 Mathematics for
Retail Buying -
Tepper
Retail Inventory concepts and Retail
3 3
mathematics Merchandising ,
Ralph Shipp
5th Chapter (Page

Page 71

No.105-131)
Merchandise
M.S.Bohlinger,
10 7th Chapter (Page

Assortment Planning, Model
No.178-207)
Stock Planning.
Merchandise
Principles of Assortment
planning, Characteristics of a Assortment planning,
M.S.Bohlinger
good assortment, Factors model stock planning
3 3
affecting Assortment Planning
12th Chapter (Page
decisions
No.192-225)
Fashion Buying &
Presentation of
Merchandising,
Assignment 2
Sidney Packard
11
4th Chapter (Page
Merchandising Calendar No.93-127)
Merchandising Calendar
3 Planning: Process & Apparel 3
Planning
procedure Merchandising,
Jeremy
A.Rosenau,
12-13
10th Chapter page
no.205-326),
Costing and Pricing. Cost plus
Apparel
pricing, Marginal cost pricing
Manufacturing,
and backward pricing. Cost Costing: Cost & Pricing;
Ruth E. Glock
6 sheet Marginal Costing; 6
& Grace I. Kunz
Backward Plan
CASE STUDY -2
5 th Chapter (page
DISCUSSION
no.207-219), Inside
fashion design,
Tate S.L,
14 Range Development process, Inside fashion
general Range development design, Tate S.L,
3 Range Development 3
and specific range Page No. 199-205
development
Page 72

15 Presentation of
3 3
Assignment 3
16
End- term Exam
Students to be divided into groups of 4-5 each and do a live project with any retail store of their choice to understand the applications of retail
mathematics and the following assignments 1&2 to be done in succession with the same store.
Bench Marked Assignment 1 (Merchandise Survey) – Merchandise Survey. Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects
Benchmarked Assignment 2- Merchandising Policy. Visit assigned store observe the merchandise. Based on the on the observations and
study of merchandise deduct the merchandise policy, apply the concepts of merchandise planning and create a hypothetical six-month buy
plan
Benchmarked Assignment 3 - Range Development Exercise. Develop a range of product by picking up a concept from the relevant forecast.
Develop a color story and product assortment for the same. Do the pricing of the products developed and come up with marketing and
merchandising plan. –Submission
1. Fashion Buying, Elaine Stone

2. Fashion Buying & Merchandising, Sidney Packard
3. Inside the Fashion Business, Kitty G.Dickerson
4. Merchandise Buying, 5th Edition,M.S.Bohlinger
5. Apparel Merchandising, JeremyA.Rosenau
6. Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz
7. Inside fashion design, Tate S.L
8. Fashion Buying, Helen Gowarek
9. Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger
10. Mathematics for Retail Buying - Tepper
11. Retail Merchandising , Ralph Shipp
1. Inside Fashion
2. Images

Page 73

3. Clothesline
4. Apparel Online
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Exam / Jury
Exam / Jury
End - Term
Mid - Term
Discussions
Case Study
Benchmark
Benchmark
Benchmark
Total
(5+5)
10 10 10 10 20 40 100
Teaching Tools:
Lectures Supported by Visuals

Field Visits
Term Assignment
Learning outcome:
Understanding of the concepts

Observational learning
Learning by doing
Application oriented assignments
Assignment 1
Details/ description of assignment Merchandise Survey
Evaluation parameter Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects

Page 74

Type of assignment Submission/ Presentation

Weightage 10
Assignment 2
Details/ description of assignment Merchandising Policy
Evaluation parameter Visit assigned store observe the merchandise. Based on the on the
observations and study of merchandise deduct the merchandise
policy, apply the concepts of merchandise planning and create a
hypothetical six-month buy plan
Weightage 10
Assignment 3
Details/ description of assignment Range Development Exercise
Evaluation parameter Develop a range of product by picking up a concept from the relevant
forecast. Develop a color story and product assortment for the same.
Do the pricing of the products developed and come up with marketing
and merchandising plan.
Weightage 10

Page 75

Subject
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Tutorial /
MFM119P Marketing Research 42 2 Core PB
Seminars /
Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
• To enable the students to understand the various components of MR and to learn how MR can help the managers to
make decisions in Marketing related areas.
• To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of
Marketing Management, Consumer Behavior etc.
• To enable the students to experience the research process by term research project on a real marketing situation
Course structure:
Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, Research
Design and process, Sampling process.
Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project.
Skill Domain: Skill to carry out marketing research.

Page 76

Course contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the contents to Keywords of the Detailed referencing with Hrs Hrs Hrs
number of required for be taught chapter to define text book/ publishers/
sessions one chapter the depth of the edition with pg no
required and further input
per breakup per
chapter/ topic
topic
1-2 Introduction to Market
Marketing Research -
Research (Definition,
Marketing Naresh K. Malhotra,
Concepts, Scope &
6 research & PP 2-68 6
Importance of MS)
market research Marketing Research -
Application areas of Market
Nargundkar, PP 3-16
Research
3-4
Research Design (Definition Marketing Research -
/ Classification) - Types of Exploratory, Naresh K. Malhotra,
6 Research: Exploratory, descriptive and Chapters 3-7, PP 76-241 6
Descriptive & Causal causal research Marketing Research -
Research Nargundkar, PP 19-26
5-6
Naresh K. Malhotra,
Scaling
6 Measurement & Scaling Chapters 8 &9, PP 250- 6
techniques
295
7 Marketing Research -
Structured &
Naresh K. Malhotra,
Unstructured
Questionnaire - Form, Chapter 10, PP 296-331
3 Questionnaires, 3
Design
Types of
Questions
Nargundkar, PP 48-64
8
Mid-term Submission
Assignment 1- Data Collection Tools – Observation Method / Interview Schedule / Questionnaires - 10 Marks

Page 77

9-11 Sampling Process - Design Marketing Research -
Sample size,
& Procedures: Sampling Naresh K. Malhotra,
Calculation,
Techniques (Probability & Chapter 11, PP 332-363
9 Sampling 9
Non-probability Sampling),
techniques,
Sample size, Application to Marketing Research -
Sampling error
Marketing Problems Nargundkar, PP 90-106
12-13 Marketing Research -
Naresh K. Malhotra,
Data Collection & Reporting: Reporting Format
6 Chapter 13 6
Methods & Communication & Process
Nargundkar, PP 36-41
14-15 Briefing Assignment #2:
Market Research Project
briefing – Documentation &
6 Group Interaction 6
Presentation
(Individual/Group) – 10
marks
16 End-term Jury
Suggested reference Books:
1. Marketing Research: Naresh K. Malhotra (Pearson)

2. Marketing Research : Rajendra Nargundkar (TMH)
3. Marketing Research – text and cases: Boyd, Westfall and Stasch
4. Marketing Research: Kress
5. Research Methods: Coopers
6. Marketing Research: Sangeeta Agarwal
7. Marketing Management: Philip Kotler
8. Marketing Research : Tull & Green
1. Advertising and Marketing

2. Harvard Business Review
3. Business world/ Business India
4. Business Today
5. EBSCO

Page 78

6. PROQUEST
7. EMERALD
8. Journal of Marketing Research
Evaluation Matrix:
Assignment-2
Exam / Jury
Exam / Jury
Assignment-1
End - Term
Mid - Term
Total
Topic: Students are required to identify a research Topic: Students are required to prepare a
problem and develop a structured questionnaire to comprehensive marketing research report
collect primary data. They also need to submit a following the Marketing Research Process.
synopsis of the market research proposal containing
Title, Introduction, objective, literature survey, Research - Submission - -
Design, Scope of Study and reference.
Submission
20 20 20 40 100
Assignment 1
Details/ description of assignment Students are required to identity a research problem and develop a structured
questionnaire to collect primary data. They also need to submit a synopsis of the market
research proposal containing Title, Introduction, Objective, literature survey, Research
Design, Scope of Study and reference
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Type of assignment Submission
Weightage 20
Assignment 2
Details/ description of assignment Students are required to prepare a comprehensive marketing research report following the

Page 79

Marketing Research Process.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Type of assignment Submission
Weight age 20
Teaching Tools:
Lectures
Presentations
Self Study
Learning outcome:
The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the
managers to make decisions in Marketing related areas

Page 80

Subject
Subject Code Subject Sessions Credit Type(TH/ PB/
Week Semester
DE/CE)
Lecture
Practical / Workshop 4.5
Supply Chain Management & Tutorial / Seminars /
OE121 63 3 Core PB
E-Business Field Study
Self Study
Total 4.5
Pre-requisite: Statistics, Marketing Management, Fashion Merchandising (Retail inventory concepts and mathematics &
merchandise assortment planning etc.)
Course objective:
1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among
multiple sites, functions, customers and suppliers
2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry
3) Introduce how technology drives the Supply Chain.
4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the
experiences of e-enabled fashion businesses.
Course structure:
Concept domain - Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM.
Knowledge domain - Understanding of the above concepts
Skill domain - Ability to analyze a supply chain and improve the efficiency and response of the supply chain

Page 81

Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with text book/ Hrs Hrs Hrs
number of required for one contents to be chapter to define publishers/ edition with pg no
sessions chapter and taught the depth of the
required per further breakup input
1 Introduction of What is SCM David Simchi Levi; Phillip Kaminski;
Supply Chain Edith Simchi Levi, Designing and
concepts Why SCM, managing the supply chain -
4.5
concept strategies and case 4.5
Key issues in studies, second edition, Chapter –
SCM 1, PP 1-11
2 History and Retail logistics from the book titled

Evolution of International Retail Marketing-a
SCM case study approach authored by
Evolution of retail Margaret Bruce; Christopher M
4.5 Fashion Supply Moore & Grete Birtwistle pages 50- 4.5
Chain logistics
63
Article on Fashion Supply Chain Dr.

Sibichan K. Mathew
3 Value of Bullwhip effect: David Simchi Levi; Phillip Kaminski;

information Quantifying the Edith Simchi Levi, Designing and
4.5 4.5
Bullwhip managing the supply chain –
Method for concept strategies and case

Page 82

coping with the studies, second edition, PP 101-109
Bullwhip effect
4 Accurate Designing and managing the supply

Response chain – concept strategies and case
Information and
studies, second edition by David
4.5 supply chain 4.5
Simchi Levi; Phillip Kaminsky; Edith
trade-offs
Simchi Levi – chapter 4 ; pages 91-
117
5 Supply Chain Push, Pull, & Designing and managing the supply
integration Push-Pull chain – concept strategies and case
systems studies, second edition by David
4.5 4.5
Simchi Levi; Phillip Kaminsky; Edith
Distribution Simchi Levi – chapter 4 ; pages
strategies 119-138
6 Managing Short Retail logistics from the book titled

life cycle International Retail Marketing-a
Demand
products with case study approach authored by
4.5 uncertainty and 4.5
uncertain Margaret Bruce; Christopher M
SCM approach
demand Moore & Grete Birtwistle pages
205-219
7 Logistics Fashion retailing – a multi channel

Strategy approach by Ellen Diamond ,
multi channel second edition; chapter 10,
4.5 4.5
approach merchandise distribution and loss
prevention, Chapter – 11, pages:
215-234
8
Mid-Term Submission
9 4.5 Issues in Outsourcing and The management of business 4.5
outsourcing and supply chain logistics - a supply chain

Page 83

distribution perspectives perspective - 7th edition; authored
by Coyle, Bardi, Langley; chapter-8;
pages 191-206.
10 e-Business An The management of

Introduction; business logistics - a
Key Perspectives on supply chain perspective -
Process; Electronic Supply 7th edition; authored by
Electronic Chain Coyle, Bardi, Langley; chapter-11;
4.5 Supply Chain- 4.5
pages 261-292.
commerce E-business and
and supply the supply chain Supply Chain Management by
chain Chopra, Sunil and Meindl, Peter,
Pearson Education ; pp-545-573
11 coordinated Design for Designing and managing

product and logistics the supply chain -
supply concepts, strategies &
4.5 chain design Supplier case studies - second 4.5
integration into Edition; by David Simchi Levi;
New Product Phillip Kaminsky; Edith Simchi Levi;
Development chapter-9; pages 207-230.
12 Retail Supply Supply chain management

Chains - creating linkages for
SCM for faster faster business turnaround, By
4.5 4.5
turnaround Sarika Kulkarni; Ashok Sharma -
TMH Publishing company
13 Agile Supply
Chain Supply chain management
- theories & practices; By R P
4.5 4.5
Mohanty and S G Deshmukh;
chapter 11; pages 267-281

Page 84

14 Reverse supply Reverse Flow of
Chain & Material Supply chain management
Greening - theories & practices, By R P
Supply Chain New Product
Mohanty and S G Deshmukh;
Return
chapter-9; pages 221-240
4.5 End-of- life 4.5
Introduction to Supply Chain
product return
Management: Robert B. Handfield
Environmentally & Ernest L. Nichols, JR. Pearson
friendly SCM Education, PP 167-174
practices
15 4.5 e-Business 4.5

Handouts
Case Study
16
End- term Jury
Sahay, B.S. : Supply Chain Management for Global Competitiveness
Christopher, Martin: Marketing Logistics
Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process
Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web
Gattorna J l & Walters D W: Managing the Supply Chain
Lambert, Stock and Ellram : Fundamentals of Logistics Management
Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective;
William C. Copacino : Supply Chain Management – The Basics and Beyond

Page 85

W. Chan Kim & Renee: Knowing a winning business idea when you see one
David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case
studies, second edition
Chopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson Education
Shah, Janat, Supply Chain Management, Pearson Education
Sople, V.V, Logistics Management, Pearson Education
Margaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approach
Ellen Diamond , second edition : Fashion retailing - a multi channel approach
Coyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th edition
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- -- 20 40 100
Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-study
Learning outcome:
• The student shall be able to understand the nature and scope of supply chain management
• They shall be able to understand the different ways of strategic SCM.

Page 86

Assignment 1
Details/ description of assignment Supply Chain Management Flowchart

Evaluation parameter Depth of understanding
Type of assignment MS Word document
Weight age 20
Assignment 2
Details/ description of assignment e-business and Supply Chain Management: Case study
(Students to develop the particular case on the basis of the
handout)
Evaluation parameter Depth of understanding
Type of assignment MS Word document submission and Presentation
Weight age 20

Page 87

Subject : Outbound Workshop on “Team Building” for the first semester students of Master of Fashion Management
Subject Code : MFM101P
Brief
An outbound workshop for MFM students is planned preferably between the first and second semesters to encourage team building,
trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide ‘behavioral
training’ to complement classroom education The activities include teamwork, planning, communication, stretching limits and
recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, and sensitivity building. The outcome
of the workshop is to improve the interpersonal skills of the individual.
The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration of the
workshop is 3-4 days residential outbound component.

Page 88

Semester –II

Page 89

Subject type
Hour /
Subject Code Subject Sessions Hours/week Credit (C/NC) (TH/PB/DE/
Semester
CE)
Lecture 3
Practical /Workshop
Accounting and Tutorial/Seminars/Field
Costing for Managers study
Self Study
Total 3
Pre- requisite: Nil
Course objective: To get the fundamentals aspects of Financial accounting & costing
Course Structure:
Concept Domain: Financial Accounting, Costing, Budgeting
Knowledge Domain: Marginal Costing, Cost sheet
Skill Domain: BEP Analysis, CVP Analysis, Preparation of Final Accounts
Course Contents:
Practical / Self
Work shop Study
Details of Total Hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with test
sessions one chapter taught depth of the input book/publishers/edition
required per and further with pg no.
chapter/topic breakup per
topic
1 Introduction : Nature and scope, S. N. Maheshawari &

3 Financial and Accounting S. K. Maheashwari 3
management Concepts and

Page 90

accounting conventions (GAAP) An Introduction to
Accountancy
Vikas Publishing ,
Tenth Edition,
Chapter 1 page-1.1 –
1.14
1.21
2 Double entry Journal, S.N.Maheshawari &

S.K.Maheashwari
book keeping Ledger
An Introduction to
(Theory & practical Accountancy
problems only for
understanding the Vikas Publishing ,
3 concept) 3
Tenth Edition
1.72
1.90
3 Subsidiary Books Cash Book, S.N.Maheshawari &

(Theory) S.K.Maheashwari
Trial Balance
Preparation of Cash An Introduction to
Book, Trial Balance , Accountancy
3 (Practical Problems) 3
Vikas Publishing ,
Rectification of
Errors (Theory) Tenth Edition
1.124

Page 91

Assignment 1: Unit Test -1: Problems on Cash book : 10 Marks
4-5 Trading A/c, Trading A/c, S.N.Maheshawari &

S.K.Maheashwari
Profit & Loss A/c Profit & Loss A/c
An Introduction to
(Practical Problems) Accountancy
6 6
Vikas Publishing ,
Tenth Edition
Chapter 11 page-1.202
– 1.215,
6-7 Balance Sheet With Balance Sheet With S.N.Maheshawari &

Basic Adjustments Basic Adjustments S.K.Maheashwari
(Practical Problems) (Practical Problems) An Introduction to

Accountancy
6 6
Vikas Publishing ,
Tenth Edition
Chapter 11 page
1.219-1.239
Assignment 2: Unit Test -2: Problems on final Accounts : 10 Marks
9-10 Cost Accounting : Fixed cost, variable Dr.S.N.Maheshwari,

Classification of cost and semi-
Cost variable Principles of
Management
6 6
Cost Sheet Accounting, Sixteenth
(Problems) Edition
A.38-A.53

Page 92

A.57-A.59
11-12 Marginal Costing Cost volume Profit Dr.S.N.Maheshwari,

Analysis
Principles of
6 Break even Point Management 6
Analysis, Margin of Accounting, Sixteenth
Safety Edition C.171-C.172,
C.175-C.183, C.189
Assignment 3: Unit Test -3: Problems on Cost Sheet and Marginal costing : 10 Marks
13-14 Concept of Variance Material Cost Dr.S.N.Maheshwari,

Variance
Types of Variance Principles of
Labor Cost Variance Management
(Practical Problems) Accounting, Sixteenth
6 6
Edition
C.70-C.74,
C.89-C.116
15 Budgetary Control Classification of Dr.S.N.Maheshwari,

Budgets According
(only theory) to time, function & Principles of
flexibility ,Master Management
Budgets & Zero Accounting, Sixteenth
3 based budgets Edition 3
C.3-C.5,
C.12-C.37,
C.50-C.53
Assignment -4 –Unit Test – 4 : Problems on Variance : 10 Marks
16 End- Term Examination

Page 93

Suggested Reference Books:
1. Principles of Management Accounting: Dr. S. N. Maheshwari

2. An Introduction to Accountancy: S. N. Maheshawari & S. K. Maheashwari
3. Introduction to Accounting: T.S, Grewal,
4. Financial Accounting: P.C. Tulsian
5. Introduction to Management Accounting: Horngren
6. Management Accounting: Khan and Jain
7. Management Accounting: Pandey I M
8. Cost Accounting: Jain & Narang
9. Accounting for Management: Bhattacharyya S K and Dearden J
Reference Magazines, Journal and other sources:
Business World
The Economic Times
The Economist
Business Today
Evaluation Matrix:
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Assignment 4
Bench mark
Bench mark
Bench mark
Bench mark
Bench mark
Exam / Jury
Exam / Jury
End – Term
Mid – Term
Total
10 10 10 10 -- 20 40 100

Page 94

Teaching Tools:
Lectures
Case studies
Practical Problems
Presentation
Learning outcomes:
Understanding the basic of financial accounting, preparation of final accounts their implication, terminologies, understanding
cost components and, marginal cost variance and budgets.
Bench Marked Assignment description
Assignment 1
Details/description of assignment Problems on cash book
Evaluation parameter Performance in the unit Test
Type of Assignment Unit Test
Weightage 10
Assignment 2
Details/description of assignment Problems on final Accounts
Weightage 10
Assignment 3
Details/description of assignment Problems on Cost Sheet and Marginal costing

Page 95

Weightage 10
Assignment 4
Details/description of assignment Problems of Variance
Weightage 10
so on.
so on.

Page 96


Page 97

(C / Subject
Hours / Hour /
Subject Code Subject Sessions Credit NC) Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Pattern Appreciation & Tutorial / Seminars /
MFM106P 42 2 Core PB
Garment Manufacturing Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
1. To enable the students to understand Spec sheets and Application of various patterns used for various styles.
2. To develop understanding and appreciation of pattern and garment detail.
3. To make students aware of the fundamentals of garment production technology.
4. To make student understand the garment manufacturing process from fabric sourcing till garment finishing and the machines
used in the process.
Course contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with Hrs Hrs Hrs
number of required for contents to be chapter to define text book/ publishers/
sessions one chapter taught the depth of the edition with pg no
required per and further input
chapter/ topic breakup per
topic
1 Introduction to pattern - Pattern making for Fashion
3 3
making design By Arm Strong

Page 98

2 Measurements of Pattern making for Fashion

Dress form and Body, design By Arm
3 demo 3
Introduction to Grain
line Strong
3 Pattern making for Fashion
Basic techniques of
design By Arm
3 pattern making, darts, demo 3
Pleats, Tucks etc
Strong
4 Pattern making for Fashion
Introduction to basic design By Arm
3 demo 3
Blocks for Tops/shirt
Strong
5 Introduction to basic
Pattern making for Fashion
3 Blocks for demo 3
design By Arm Strong
Bottoms/Trousers
6 Spec sheet and
Pattern making for Fashion
3 pattern making for - 3
design By Arm Strong
Shirt and Trousers.
7 Various methods and
3 demonstration of - Grading By Coolklin, Gerry 3
grading application
9
Overview of
Apparel engineering Apparel manufacturing
Garment
3 Glock and Kunz 4th 3
Manufacturing
Edition. Chapter 11.
processes.
10 Apparel manufacturing
Cutting Room
Glock and Kunz 4th
procedure: Fabric Pre production
3 Edition.Chapter 13. 3
spreading, Marker operations
Clothing Manufacture by
Making
Carr and Latham, Ch -2

Page 99

11
Apparel manufacturing
Cutting Room Glock and Kunz 4th
Pre production
3 procedure: Cutting Edition. Chapter 13. 3
operations
m/c Clothing Manufacture by
Carr and Latham, Ch -2
12 Clothing Manufacture by
Carr and Latham Ch-4,
Seams, stitching & Stitches seams
3 Apparel manufacturing 3
classification threads and needle
Glock and Kunz 4th Edtn.
Chapter 14.
13 Stitching machines -
Clothing Manufacture by
Classification of
Carr and Latham Ch-4
Classification,
3 Apparel Manufacturing – 3
m/c, Types of m/c, types, features
Sewn Product Analysis By
Features of different
Glock and Kunz Ch-14
m/c
14 Clothing Manufacture by
Carr and Latham Ch- 7
Finishing m/c Equipment for
3 equipment & assembly and 3
Apparel Manufacturing –
procedures Pressing
Sewn Product Analysis By
Glock and Kunz Ch-15
15 Apparel Manufacturing –
Production Planning Production planning
3 Sewn Product Analysis By 3
and control and management
Glock and Kunz Ch-11,12
16 End-Term Jury
References:
1.Pattern cutting and making upto professional approach By Shoben M/Ward J.P
2. How to draft basic patterns by Kopp
3. Pattern making for Fashion design By Arm Strong
4. Metric patterns for men's wear - Aldrich. WIntroduction to Clothing manufacture Gerry Cooklin
5. Clothing Manufacture Carr and Latham
6. Apparel Manufacturing – Sewn Product Analysis Glock and Kunz.

Page 100

Assignment-1
Benchmarked assignment 1 (Pre Mid term)- assignment description with weightage
Topic Weightage
Collection of size charts of Shirt and Trouser. 20 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage
Topic Weightage
Submission on seams and stitch types.
20 marks
Midterm submission: Develop a pattern for basic skirt based on instructions provided by the faculty.
End term jury evaluation: Make presentation on different cutting m/c, sewing m/c, finishing m/c, work-aids, etc.
Evaluation Matrix:
Evaluation Matrix
Assignment-4
Benchmark
Assignment-1
Assignment-2
Assignment-3
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- -- 20 40 100

Page 101

Teaching Tools:
Demonstration
Lectures supported by Visuals
Factory Visit
Term Assignment

Page 102

Subject
Week Semester
PB/ DE/CE)
Lecture 3
Fashion Retail and Mall Tutorial / Seminars /
Management Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
1. To understand the nature and structure of Retail Industry, Store Organizations and Store Formats.
2. To study the importance of Retail Mix, Retail Strategy and Retail Profitability.
3. To understand the concepts of Retail Analytics, Retail Store Operations and Category Management.
4. To understand the concept and dynamics of Mall management.
Course structure:
Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, Retail
Analytics – key performance indicators (KPIs), Retail Store Operations, Emerging forms of Retail, Category management, Retail
laws.
Knowledge domain: Understanding the concepts of Retailing, nature and structure of Retail, Understanding importance of Retail
Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: Retail Analytics and Retail Store Operations,
Knowledge of evolving forms of Retailing including Mall management.
Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy,
Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations

Page 103

Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the chapter detailed referencing with Hrs Hrs Hrs
number of required for one contents to be to define the depth of the text book/ publishers/
sessions chapter and taught input edition with pg no
required per further breakup
1 Retail Management-A
Strategic Approach,
Berman & Evans: Ch-1,
Characteristics,
Pg 1-22.
Significance, Careers.
Changing Retail
Introduction to Retail. Retail Management, Bajaj,
Structure, Relation
Retailing Trends: Tuli, Srivastava – Pg 27-
3 between Retailers and 3
International & 30, 34—42, 55-58, 118-
Suppliers, Current
Domestic 134
Trends in Consumer
Interaction, Emergence
Retailing 6th Edition – Dale
of Indian Retail.
Lewison, Prentice Hall –
Ch 18, Pg 690-716
Setting Up a Retail
Strategic Approach,
Retail Organizations Organization,
Berman & Evans: Ch-9,
and Human Resource Organizational Forms
Pg 244 – 278
Management and and Human Resource
3 3
Strategic alliance in Management in Retail,
Retailing 6th Edition – Dale
Retail with reference Laws regarding opening
Lewison, Prentice Hall –
to FDI of a store, Strategic
Ch 6 Pg 208-230
alliance in retail (M&A,

Page 104

JV, Franchising,
licensing etc)
3 Retailing 6th Edition – Dale
Store Formats – Lewison, Prentice Hall –
Retailer Characteristics,
Types of Retailers Ch 2, Pg 38 - 82
Types of Retailers –
and ownerships
3 Food, General 3
Retailing Management,
Merchandise, Non-store
Case Study Levy, Weitz and Pandit-
Types of Ownership
Discussion-1 Ch 2, Pg 40 – 68, Pg 73 -
83
4 Fashion Retailing – A
Emerging Forms of Multi-channel Approach,
Retail-e-retailing, Key Features and Ellen Diamond - Ch 2
3 3
Rural Retailing, Current Scenario India’s Store Wars, Geoff
Airport Retailing Hiscock- Ch 9 Pg 127 –
144 Hand Out
5-6 Category
Management: Introduction
a)Introduction and Factors affecting Growth
Managing Retailing –
Factors affecting Category Vs Other
Piyush Kumar Sinha &
its growth Buying Approaches.
Dwarika Prasad Uniyal –
b) Category Staples, Niches,
Oxford University Press,
Management Variety
Ch 7, Pg 210 - 221
Process. Enhancers, Fillins 6
Pg 244 – 259.
6 c) Role of category Destination,
within the Preferred,
Retailing Management-
Retailer's total Convenience,
Levy & Weitz, Ch 12,
Assortment. Seasonal.
Pg 377 – 389.
d) Category Focus Categories:
Management – Apparel, Accessories,
Hand Outs
limitations & Personal care.
Efficient Consumer
Response

Page 105

7 Concept of Road Road Show activities,
Retailing Management-
Shows & Order Receipts and Inwards,
Levy & Weitz, Ch 13, Pg
3 Consolidation. Allocation and 3
418 - 419
Merchandise Distribution to Stores,
Hand Outs
Monitoring Store Inwards
8 Mid-Term Examination
Retail Strategy & Strategic Approach,
Situation Analysis,
Elements of Retail Berman & Evans, Ch-2:
Objectives, Identification
Mix Pg 26-59
3 of Consumer 3
Ch-15: Pg 465-490
Characteristics & Needs,
Case Study
Overall Strategy
Discussion-2 Hand-out
10 Net Sales, Gross Margin,

Expenses, Net Profit, Retailing Management,
3 Retail Profitability 3
Turnover Path, Strategic Levy & Weitz, Ch 6.
Profit Model.
11 Strategies, Approaches, Retailing Management,
3 Retail Pricing Adjustments and Use to Levy & Weitz, Ch15, 3
stimulate sales. Handouts.
12 Types of Locations, Legal
Considerations,
Retail Business
Evaluation, Site Retailing Management,
Development (Trade
3 characteristics, Estimation Levy, Weitz and Pandit- 3
area analysis and
of Potential, Huff Gravity, Ch 7 & 8
site selection)
Regression and Analog
Approaches
13 Tenant-mix planning,
Dynamics of Mall Mall management,
zoning, leasing and
3 Management. ( Part Operating in Indian Retail 3
marketing/ promotion
-1) spaces, Singh, Srinivasan.
14 3 Dynamics of Mall Advantages, Gap Model - Management, Levy, Weitz 3

Page 106

Management. ( Part Knowledge, and Pandit- Ch 19, Pg 601
-2) Standard,Delivery and - 625
Service Dimension Communication Gap
of Retailing
15 Duties & Taxes Various duties and taxes
Associations involved in retail trade
monitoring retail (VAT, sales tax,
CST,GST, CENVAT etc).
3 business in India and Handouts 3
Market level, City level,
state level Industry level, All India
requirement level, Government
bodies, Private bodies
16 End- term Examination
Assignment-1
Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage
Topic Weightage
With respect to Fashion Retailers study the following:
• Corporate History
• Organizational Structure
• Annual Reports
20 marks
• Target Customer
• Store Locations
• Store Formats
• Product Lines
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage
Topic Weightage
Study on the Location Study, Retail Mix Strategy and Store 20 marks

Page 107

Operations of a Fashion Retailer.
1. Retail Management-A Strategic Approach, Berman & Evans

2. Retail Management, Bajaj, Tuli, Srivastava
3. Fashion Retailing – A Multi-channel Approach, Ellen Diamond
4. Retailing Management, Levy & Weitz
5. Retailing Management, Levy, Weitz and Pandit
6. Retail Management-A Strategic Approach, Berman & Evans
7. Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press
8. Mall Management, Operating in Indian Retail spaces, Singh, Srinivasan-Mc Graw Hill.
Images Business of Fashion

Images Retail
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Teaching Tools:

Page 108


Case Studies
Field Visits
Term Assignment
1-2 expert lectures
Learning outcome:

Learning by doing
Application oriented assignments
so on.
so on.

Page 109

Subject
Hours / Hour /
Week Semester
PB/ DE/CE)
Lecture
Practical/Workshop 3
Information Technology Tutorial/Seminars/
for Management Field Study
Self-Study
Total 3

Pre-requisite: Nil
Course objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience.
Course structure
Concept domain - Retail ERP, Merchandising System.
Knowledge domain- : Understanding of the above concepts.
Skill domain-: Skills to work on different technology platform.

Page 110

Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the contents to Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for be taught chapter to define with text book/
sessions one chapter the depth of the publishers/ edition
required per and further input with Page No.
topic
1 Introduction to Data LAN, MAN, WAN Hand Out

Communication and
Computer Networks,
Overview of Networks-
LAN, MAN, WAN,
3 3
Connecting Devices, Video
Conference, Virtual
Network, Internet, Intranet,
Router, Gateway, IP
Protocols
2 Brief introduction of ERP ERP, CRM Demo
(SAP, ORACLE ), CRM
3 3
Packages Demo of
application packages
3 Word Processing using MS MS Word MS Office XP Plain &
Word: Basic features, Simple by Carol
formatting text, creating and Brown, PHI Pg. 25-
3 managing tables, inserting 96 3
images and graphs, mail
merge, managing page
layout and printing,

Page 111

4 Presentations using MS MS PowerPoint MS Office XP Plain &
PowerPoint: Basics of Simple by Carol
presentations, conventions Brown, PHI Pg. 211-
and advantages, managing 239
different views, adding and 3
3
managing animations,
managing slide transitions,
managing slide templates,
setting up slide shows.
Hyperlinking, Audio video
5 b ddi
Spreadsheet Introduction, MS Excel MS Office XP Plain &
features, tools, uses and (Pivot Tables) Simple by Carol
advantages, autofill Brown, PHI Pg. 97-
features, inserting formulas 139
and functions, Inserting
3 charts and graphs, macros, 3
managing page layouts and
printing
Spreadsheets- exercises on
mathematical tools
6 Spreadsheets- exercises on MS Excel

3 statistical tools- export to 3
SPSS & other packages
7 Spreadsheets- exercises MS Excel

3 3
on graph tools

Page 112

9 Data coding & analysis Coding, variable Marketing Research -
using SPSS, Simple format, Value Nargundkar, PP 114-
Tabulation, & Cross labels Univariate & 123
3 tabulation using SPSS Bivariate, 3
Analysis, Simple &
Cross- tabs
10 Hypothesis Testing: Chi Chi Square Marketing Research -
3 square using SPSS Nargundkar, PP 181- 3
186
11 Hypothesis Testing: t-Test t-Test, F Test, Marketing Research -
3 F Test ANOVA, Using ANOVA Nargundkar, PP 187- 3
SPSS 204
12 Hypothesis Testing: Correlation, Marketing Research -
3 Correlation & Regression Regression Nargundkar, PP 123- 3
using SPSS 127 & PP 208212
13 Factor Analysis using Factor Analysis Marketing Research -
3 SPSS Nargundkar, PP 242- 3
273
14 Discriminant Analysis using Discriminant Marketing Research -
3 SPSS Analysis Nargundkar, PP 326- 3
330
15 Presentation of
3 3
Assignment 2
16 End-term Jury

1. MS Office XP Plain & Simple by Carol Brown, PHI, Delhi
2. Introduction to Computers, Peter Norton, TMH, Delhi
3. Computer Today, Basandara, Galgotia Publication, Delhi
4. Introduction of Information Technology, Rajaraman, PHI, Delhi.

Page 113

5. Computer Networks. Tannenbaum, PHI
6. Fundamentals of Information Technology, Leon, Vikas
7. Information Technology: Inside and outside, Cyganski, Pearson
8. Computer Applications in Management, Kakkar DN, Goyal R, New Age
9. Marketing Research( with SPSS) – Nargundkar TMH, Delhi

‐ PC Quests
‐ CHIP
‐ Dataquest Magazine
Evaluation Matrix:
EvaluationMatrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 - - - 20 40 100
Teaching Tools:
‐ Lectures
‐ Presentations
‐ Practical training
‐ Industry visits

Page 114

Learning outcome:
1. With the Basic knowledge about Systems Peripherals, Networking & Application s/w they are able to decide the infrastructure for
their fashion business unit Organization.
2. With the Knowledge of MS-Office they can prepare reports and Presentations.
3. With the knowledge of MS-Excel they can do data analysis with statistical tools.

Assignment 1
Details/description of assignment Spreadsheet using mathematical, Scientific, Statistical, Logical tools, inventory control,
merchandising calculations
Evaluation parameter Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report
Weightage 20 Marks
Assignment 2
Details/description of assignment Students are required to prepare a comprehensive marketing research report following the
Marketing Research Process.
Evaluation parameter Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report
Type of assignment Document submission and presentation
Weightage 20Marks

Page 115

Subject Code Subject Sessions Hours / Hour/ Credit (C/NC) Subject

Week Semester Type(TH/PB/
DE/CE)
Lecture 3
Practical /
Consumer and Industrial Workshop
MFM112T Buying Behaviour Tutorial /
Seminars / Field 42 3 Core TH
Study
Total 3
Pre-requisite: Marketing Management
Course Objective:
1. To acquaint students with Consumer and Industrial Buying Behaviour concepts and applications.
2. To enable students to demonstrate the ability to analyze the complexities of buying behavior and use the same to
formulate successful strategies.
Course Structure:
Concept domain: To introduce consumer behavior concepts
Knowledge domain: understanding of Consumer Behaviour concepts
Skill domain: Analyze the complexities of consumer buying behavior& apply to industry situation to solve cases.

Page 116

Course Contents:
Practical / Self
Workshop Study
number of required for contents to be chapter to define the with text
sessions one chapter taught depth of the input book/publishers/edition
required per and further with pg no
topic
1 Introduction to Scope of Consumer 1)Principles of

Consumer, Behavior, Consumer Marketing-Philip
Factors affecting Behavior & decision Kotler,12 th
3 consumer making model, Edition.page. 128-133 3
Behavior factors affecting
Consumer Behaviour 2)Consumer Behavior
by Schiffman, Kanuk,8th
edition page ,chp-1,
2 Industrial Buying Factors influencing 1)Fashion Marketing

Behaviour Industrial buying, ,Mike Easey ,3 rd
Process, model of edittion page 94
3 decision making,B2B 3
behavior 2)Jagdish.N. sheth
model(Journal of
Marketing,Oct-1973),
3)Handouts
3 Lifestyle Life style, VALS Consumer Behaviour by

segmentation Segmentation, Schiffman, Kanuk 8th
3 edition page no. 73 to 3
78

Page 117

4 Consumer Motivation, Consumer Behaviour by
Motivation & Dynamics,types, Schiffman,Kanuk 8th
Involvement process, Arousal of edition page no. 87 to
3 Motives, Frustration, 111 3
Hierarchy of Needs
theory 2)The why of the buy-
Patricia Mink Rath,
Stefani Bay, Richard
Petrizzi& Penny
5 Consumer Elements of 1)Consumer Behaviour

Learning Consumer Learning, by Schiffman,Kanuk 8th
Behavioral Learning edition page no. 207 to
3 Theories, cognitive 234 3
learning theories
The why of the buy-
Patricia Mink Rath,
Stefani Bay, Richard
Petrizzi& Penny Gill-
Fairchild Books Page no
57 to 76
6 Theories of Definition,Nature of Consumer Behaviour by

personality & Self Personality, Theories Schiffman,Kanuk 8th
Image of Personality, Self & edition page no. 120 to
3 Self Image 149 3
7 3 Case Study 1 Cases Case 3
8 Mid-term Examination
9 Perceptions, Elements of Consumer Behaviour by

Dynamics of Perception, Schiff man, Kanuk 8th
3 Perception, Sensation, Dynamics edition page no. 158 to 3
Consumer of Perception, 190

Page 118

Imagery Consumer Imagery,
perceived Risk
10 Attitudes and its What are attitudes, Consumer Behaviour by

nature Structural Models of Schiffman,Kanuk 8th
3 Attitude edition page no. 252 to 3
264
11 Attitude Formation How attitudes are Consumer Behaviour by

& change learned, Sources of Schiffman,Kanuk 8th
influence on attitude edition page no. 264 to
3 formation, Strategies 285 3
to change, Cognitive
Dissonance theory
12 Group Dynamics What is a Group, Consumer Behaviour by

and Reference Factors that affect Schiffman,Kanuk 8th
groups Reference Group edition page no. 330 to
3 influence, Celebrity, 358 3
family, Family Life
Cycle, socialization,
Family Decision
making
13 Diffusion of The Diffusion Consumer Behaviour by

Innovation process, Adoption Schiffman,Kanuk 8th
process,Innovation, edition page no. 517 to 3
3 Profile of Consumer 540

Innovator
Consumer What is a decision, Consumer Behaviour by

decision making: Levels of decision Schiffman,kanuk 8th
14 3 Decision Models, making, edition page no. 547 to 3
Consuming Views,models, Rules 571

Page 119

15 3 Case Study 2 Cases Case 3
Benchmarked assignment 1,2: To Study Consumer Behaviour of any National/International Brand (Document) (10Marks(pre mid
,20Marks(Post Mid)) based on the factors Identified.
1. Consumer Behaviour – Schiffmann & Kanuk

2. Consumer Behaviour – Laudon& Bilta
3. Consumer Behaviour in Fashion- Solomon & , Rabolt; Pearson
4. Conceptual Issues in Consumer Behaviour, Pearson, 2009-Kumar
5. Consumer Behaviour- Concepts, Applications & Cases- MS Raju-Vikas Publication
6. Consumer Behaviour- James F.Engel, Roger B. Blackwell & Paul W.Miniard
7. Consumer Behaviour- J.C. Mowen
8. The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi& Penny Gill- Fairchild Books
9. Principles of Marketing-12 th Edition-Philip Kotler, Pearson, Prentice hall
Reference Magazines, Journals and other Sources:
1. Business World
2. Business India
3. Business Today
4. Adv. & Marketing
5. Economic Times
6. Inside Fashion WWD/DNR
7. Journal Of Marketing

Page 120

Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-5
Exam / Jury
Exam / Jury
Case Study
Case Study
End – Term
Benchmark
Benchmark
Benchmark
Mid – Term
Total
10 20 5 5 - 20 40 100
Teaching Tools:
Lectures
Case Studies
Discussions and exercises
Learning outcome: The Students learn how to study consumer behavior, strategies and apply to solve consumer behavior issues
in Marketing.
Assignment 1
Details/ description of assignment To study the Consumer Behaviour of any National/International Brand,
using factors covered till Mid term
Evaluation Parameter Content, Understanding of the subject, Analysis and interpretation,
managerial application, quality of the report
Weight age 10

Page 121

Assignment 2
Details/ description of assignment To study the Consumer Behaviour of any National/International Brand,
using factors covered till End term
Evaluation Parameter Content, Understanding of the subject, Analysis and interpretation,
managerial application, quality of the report
Weight age 20
so on.
so on.

Page 122

Subject code Subject Sessions Hours/week Hour/ Credit ( C / NC ) Subject Type

(TH/PB/DE/CE)
semester
Lecture
Practical /
3
Fashion Export Workshop
Merchandising and EXIM Tutorial /
MFM114P 42 2 Core PB
Documentation Seminars
/Field Study
Self Study
Total 3
FASHION EXPORT MERCHANDISING
Pre-requisite: Merchandising
Course objective:
To impart knowledge and skills of merchandiser in an Export house/Buying house.
Course structure:
Concept domain: The role of merchandiser in an export house
Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser
Skill domain: communication, co-ordination and interpersonal skills
EXIM DOCUMENTATION
Pre-requisite: Export Merchandising
Course objective:
• To impart knowledge of the operational processes of business between two or more nations.
• To help the students understand rules and regulations related to export.
• To expose the students to trade policy, procedures and documentations necessary for other operations of export.
Course structure:
Concept Domain: Export import documentations, Foreign Trade Policy
Knowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports
Skills Domain: To prepare the necessary documents for exports

Page 123

Course contents:

Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed Hrs Hrs Hrs
number of required contents to be to referencing with
sessions for one taught define the depth of the text book/
required chapter input publishers/
per and further edition with pg.
chapter/topic breakup no.
per topic
1 Introduction to Meaning & definitions, Handout
Export Export Merchandising &
3 Merchandising Manufacturer exporter,
Processing of an order in 3
an Export House.
2 Role of Sampling interface, Handout
Merchandiser in interface with fabric and
Export House accessory department,
Production/Quality
interface,
3
How to order
3
fabric/accessories/packing
material including
Quality/price aspects of
most used materials
3 Role of Structure, types of Handout
merchandiser in Resident Buying
Buying House Office/Houses,
Importance, functions and
3
Submission services of Buying Office,
3
Assignment 1 Order flow. Role of
Merchandiser in Buying
Office
4 Merchandising: Time and Action plan. Handout
Planning and Check list and alarms.
3 Scheduling. Follow-up and facilitation
Export role. 3
Communication
Page 124

Communication with
buying agents and buyers.
5 Costing Analysis Costing, Methods of Handout
Costing, Preparation of
3
cost sheet. Costing of a
3
fabric. Target pricing
6 Introduction to Meaning & definitions, Handout
Sourcing, Sourcing Process,
Sourcing Sourcing Options,
evaluation of Offshore sourcing Vs.
3 Vendors Domestic sourcing,
Factors affecting Sourcing 3
Decisions, Vendor
Assessment / evaluation
criteria, Vendor rating
7 Vendor Meaning and definitions, Handout
Compliance, Importance and benefits
Facility of Vendor Compliance,
3 evaluation Social and technical
evaluation. ISO and COC. 3
Presentation
Assignment 2
8. MID TERM Submission
9 Custom Act, Central Introduction to
Handout
3 Foreign
Excise Act, EOU, SEZ, 3
FTZ, EHTP, STP Trade policy
10 Types of L/C, Export Handout
INCO terms,
Letter of
Pricing Intermediaries
3 3
of credit,
Import and Export
11 Export/Import Commercial and Handout
documentations, regulatory documents
3 3
like B/L, B/E, and
Invoices etc
Benchmarked assignment 3- Explain the documentation procedure of a garment export house (20 marks)
12 Export Formalities of custom Handout
3 Procedure, and port for shipment, 3
Quality inspection of

Page 125

goods, Flow of goods
in port/ warehouse
13 Export finance Pre-shipment and post Handout
shipment finance,
Methods of
international payment
3 3
settlement, Exchange
control regulations for
Import and Export,
FEMA act
14 Export Order Processing of export Handout
and excise order, Flowchart of
3 rebate operations, Claiming 3
excise rebate, Duty
Drawback,
15 Garment Export Items covered under Handout
garments/ textile,
Various Government
initiatives for increasing
3 garment export, 3
Different
schemes and
committees for
garment export.
16. End term Jury
Benchmarked assignment 1 - assignment description with weightage

Assignment/presentation on material procurement for product groups with cost and analysis (10 marks) (group assignment)
Assignment /Presentation on TNA plan (10 marks) (group assignment)
Mid-Term Submission - assignment description with weightage
Make a presentation on present export scenario in India. One category (e.g. shirts/trousers/t-shirts, home textiles, etc.) to be given to the
group of students. (20 marks) (group assignment)
Explain the documentation procedure of a garment export house (20 marks) (group assignment)
End Term Jury - assignment description with weightage
Make a presentation on SWOT analysis of an importing country/region (e.g. USA, UK, France, Germany, Japan, Sweden, etc.) strategically
important for India in terms of exports. The presentation should include the various incentives/benefits/drawback etc. offered by

Page 126

Government of India to exporters as well as the various incentives/benefits/drawback etc. offered by other countries to their exporters. (40
marks) (group assignment)
Export Merchandising
Apparel Online, Stitch World, Textile Outlook International, Asian Textile Journal, Indian Textile Journal,
www.apparelresources.com, www.fibre2fashion.com, www.aepcindia.com, texmin.nic.in, www.stitchworld.net, www.cmai.in,

www.texprocil.org, www.textilescommittee.nic.in
EXIM Documentation

• International Business by K Aswathapa
• Management of Export marketing by M J Mathews
• Export market and foreign trade management by Pervin Wadia
• Essentials of export marketing by S A Chunawala
• Export Management by T A S Balagopal
• International trade and export management by Francis Cherunilam
• Garment Exports by Darlie O Koshy
• Foreign Trade Policy of India 2009-2014
• Handbook of Procedures

1. Reserve bank of India publications.
2. Foreign Trade policy.
3. Website of Ministry of Consumer affairs.
4. Website of Ministry of Commerce.
5. Website of DGFT.
6. Website of Trade Promotion Council.
7. Website of Trade association.

Page 127

Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
10 10 20 - - 20 40 100
Teaching Tools:
Field Visits
Term Assignment
Learning outcome:
Understanding of the concepts- role of merchandiser in an export house
Learning by doing- fabric sourcing for exports and export of apparels from India
Mid Term Jury - 20 marks, submission of report, group assignment
End Term Jury - 40 marks, presentation to Jury, group presentation

Page 128

Subject
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Tutorial /
MFM116P Visual Merchandising 42 2 Non-Core PB
Seminars / Field
Study
Self Study
Total 3
Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Retail Buying
Course objective:
To understand the principles of Visual Merchandising

To understand the importance of Visual Merchandising in increasing Consumer patronage
To understand the importance of VM as a tool for effective retailing
Course structure:
Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of
Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions,
Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the
importance of VM for better Consumer Pull and enhanced Brand Image,
Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and
consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales,

Page 129

Course contents:
Practical / Self
Session Hrs Content Keywords Reference Lecture Study
Workshop
Details of Total hrs Details of the Keywords of the chapter detailed referencing Hrs Hrs Hrs
number of required contents to be to define the depth of with text book/
sessions for one taught the input publishers/ edition with
required chapter pg no
per and
chapter/ further
topic breakup
per topic
1 3 Meaning &
Visual Merchandising,
definitions, Concept,
Definitions, Functions, Swati Bhalla & Anurag
Principles and 3
Display basics S, Tata McGraw Hill,
functions of VM, VM
Ch-2, Ch-6 Pg:70-83
as an Art or Science
2 3 Importance of the need
to understand the Store
Store Personality &
Personality and Image Hand Out
Image
in the context of the
target market
3 3 Visual Merchandising,
Swati Bhalla & Anurag
S, Tata McGraw Hill,
Signage, Façade, Ch-4, Ch-6 Pg:83-
Elements of Exterior Entrance, Banners, 88, Ch-8, Ch-11
1.5 1.5
Design Awnings/Marquee. Visual Merchandising
Window Display and Display, 4th Ed,
Martin M. Peglar
Pg:52-73
Pg:217-236
4 3 Assignment I: Presentation on the elements of exterior design of retail stores (minimum 5 stores).
Students may click photographs to explain the elements of exterior design.
5 3 Elements of Interior Atmospherics, Visual Merchandising,
1.5 1.5
Design Merchandise Grouping, Swati Bhalla & Anurag

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Department location, S, Tata McGraw Hill
Layout/Circulation Plan
Planogram & Wall
Elements of Interior Swati Bhalla & Anurag
elevations. Role in 1.5 1.5
Design S, Tata McGraw Hill,
effective merchandising
Ch-3, Ch-9, Ch-13
7 3 Assignment 2 – Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness
8 3 Mid-Term Submission (Live Project – Students to be divided into groups of 4-5 and make a document
and presentation on the VM of any retail store of their choice. Note – the store could be a small
neighbourhood store. Evaluation to be done on the basis of application of concepts learnt.)
9 3 Principles of
Merchandise
Presentation
Elements of Interior Swati Bhalla & Anurag
Categories, Dominance 3
Design S, Tata McGraw Hill,
Factor, Cross
Ch-10
Merchandising, Impulse
buying
10 3 Importance of
display, Types of Visual Merchandising
display and display Displays and Display, 4th Ed,
settings Martin M. Peglar, Pg: 1.5 1.5
Budgeting for Store Budgeting 248-258
Displays
Detailed study of display
for store windows –
Ch-4, Ch-6 Pg:83-
closed back, open back,
88, Ch-8, Ch-11
Store Window construction, glare, 1.5 1.5
Visual Merchandising
effective use of th
and Display, 4 Ed,
elements and principles
Martin M. Peglar
of design
Pg:52-73
Pg:217-236
12 3 Assignment 3 – Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using thermocol,
cardboard etc.

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Mannequins and
alternatives to
mannequinns, Mannequins
Ch 12:Pg 189 – 196,
Space Planning & Space Planning
Ch-7
Fixtures Fixtures 1.5 1.5
Visual Merchandising
Types of Props & Props
and Display, 4th Ed,
3D Forms Systems Lighting
Martin M. Peglar Pg
& In store furniture
24-42, Pg 88-120,
and lighting
Page122-163
14 3 Calendar Planning,
Importance of festivals
in the Indian context
Sales Tracking Swati Bhalla & Anurag
VM Planning QA & SOPs Ch 12: Pg 186 –188,
Implementation & Pg 196 – 205
Control Exhibit and trade show
1.5 1.5
design Visual Merchandising
and Display, 4th Ed,
Principles for New Store Martin M. Peglar Pg:
Launch/Existing 284-292
Stores/Clearance Sales
Hand Outs
VM tool kit
15 3 Assignment 4 – Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices for
mannequins, fixtures, lighting, signage material etc.
16 3 End Term Jury – Students to work in groups of 4-5 each and make a presentation on the VM of a store which
would include profiling the store/its target market/positioning/image; developing an annual VM calendar based
on factors like store location (city) keeping in mind local festivals; budgeting; planogram; wall elevation,
elements of exterior and interior design. To ensure effective outcome the end term jury could integrate all the
work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

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Assignment 1
Details/ description of assignment Presentation on the elements of exterior design of retail stores (minimum 5 stores).
Students may click photographs to explain the elements of exterior design (in groups of 4-5
each).
Evaluation parameter Understanding of the subject and its application, quality of the report
Type of assignment Submission & Presentation
Weightage 10
Assignment 2
Details/ description of assignment Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness (in groups of 4-5 each).
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial Application,
quality of the report
Weightage 10
Assignment 3
Details/ description of assignment Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using
thermocol, cardboard etc. (in groups of 4-5 each).
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Executional Application,
Weightage 10
Assignment 4
Details/ description of assignment Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices
for mannequins, fixtures, lighting, signage material etc.
Weightage 10

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Visual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York.
Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York.
Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New Jersy
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill
VM+SD
POP Today
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
10 10 10 10 20 40 100
Teaching Tools:

Live Projects
Term Project
1-2 expert lectures
Learning outcome:

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Practical Applications of the concepts and techniques
Pattern for mid term / end term
Mid term Submission
Live Project – Students to be divided into groups of 4-5 and make a document and presentation on the VM of any retail store of their
choice to the subject faculty. Note – the store could be a small neighbourhood store. Evaluation to be done on the basis of
application of concepts learnt.
End term Jury
Students to work in groups of 4-5 each and make a presentation on the VM of a store which would include profiling the store/its
target market/positioning/image; developing an annual VM calendar based on factors like store location (city) keeping in mind local
festivals; budgeting; planogram; wall elevation, elements of exterior and interior design. To ensure effective outcome the end term
jury could integrate all the work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

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Subject
Week Semester
PB/ DE/CE)
Lecture
Apparel Quality Tutorial / Seminars /
MFM118DE 42 2 None-Core PB/DE
Self Study
Total 3
Pre-requisite: Fabric Knowledge for Merchandisers
Course objective:
To make students familiar with the quality concepts and application to apparel industry. To enable students to understand the
concepts of standards and specifications, particularly with reference to apparel industry and the organizations involved in
developing them. To educate students on the role of material and product testing in product development and incorporating
quality into the product.. To impart knowledge of specifying and evaluating materials, comfort, safety and health aspects of
materials contributing to quality. Product and material inspection and types. Sampling and acceptance levels. Quality audits.
Concept of TQM and SPC. The holistic objective of this course is to equip the students with sufficient knowledge of apparel
quality required in merchandising function.
Course structure:
Concept domain-
1. Understanding the concept of quality, quality perspectives, dimensions and attributes. Standards and
specifications & organizations involved.
2. Testing ; product and materials
3. Specifying and evaluating materials
4. Inspections and types. Defects ; product & materials
5. Sampling, Acceptance levels, quality audits
6. Introduction to TQM, SPC
Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc.

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Skill domain- Development of analytical and managerial skills for understanding and application of quality concepts.
Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of Keywords of the chapter detailed referencing with Hrs Hrs Hrs
number of required for the to define the depth of the text book/ publishers/
sessions one chapter contents input edition with pg no
required per and further to be
chapter/ breakup per taught
topic topic
1 Managing Quality in the
Concepts of quality and apparel industry- Mehta
3 Bharadwaj
Dimensions of quality 3
Teachers’ notes

apparel industry- Mehta
3 The cost of quality Bharadwaj 3
Teachers’ notes
3 Understanding Standards
and Specifications Managing Quality in the
Specifications and types Bharadwaj
of specifications , writing
3 Standard specifications. 3
Teachers’ notes
Organizations involved in
developing and verifying
product quality and

Page 137

performance.

3 Textile testing and Bharadwaj 3
Product evaluation
Teachers’ notes
5 Testing; types of testing. Industry/Lab visit

3 Testing applied to
3
product, material Teachers’ notes
6 Testing; types of testing. Industry/lab visit

3 Testing applied to
3
product, material Teachers’ notes
Class test 1 on testing

7 3
/specification 3
Mid-term Submission
8
Care labeling, clothing apparel industry- Mehta
2 and hazard, customer Bharadwaj 3
returns.
Teachers’ notes

Defects and classification apparel industry- Mehta
3 of defects – Major Minor, Bharadwaj 3
AQL table SPC .
Teachers’ notes
11 Quality plan
Teachers’ notes
3 implementation on shop
/Factory visit 3
floor

Page 138

12 Cause and effect Teachers’ notes/factory

3
relationships in quality visit 3
13 Inspecting the products ;

material , incoming , in-
Managing Quality in the
process inspections,
vendor inspections.
3 Bharadwaj
3
Evaluating the products,
Teachers’ notes/factory
product defects , stages
visit
of inspection and gate
keeping points.

How to start Managing Bharadwaj
3
quality 3
Teachers’ notes/factory
visit
15 Presentation on
Assignment 2-
3 Developing a quality 3
assurance model for a
manufacturing unit
16
End- term Jury
Suggested Reference Material
Quality assurance for textile and apparel, Sara J. Kadolph , Fairchild publications.
Quality control in apparel manufacturing, Bharadwaj .

Page 139

Juran’s quality control hand book
Quality planning and Analysis , Juran and Gryna
The quality audit , Charles A.Mills
Management for quality improvement, Mizuno
Evaluation Matrix:Assignment-1
Assignment-2
Exam / Jury
End – Term
Benchmark
Benchmark
Exam/ Jury
Mid – Term
Total
Developing/setting up a quality assurance
Class test Jury Jury -
process/department for a manufacturing unit
15 20 25 40 100
Teaching Tools:
Lectures
Case study
Field visits
Self Study
Learning outcome:
1) Importance and meaning of quality
2) Processes/systems for quality assurance
3) Standards and specifications
4) Sampling and statistical quality control
5) Quality policy and manual

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Assignment 1 – Class test

Details/ description of assignment Class test on testing / specification
Evaluation parameter Understanding of the concept and it’s relevance
Weight age 15
Assignment 2 – Developing/setting up a quality assurance process/department for a manufacturing unit

Details/ description of assignment Submission/ Presentation
Evaluation parameter Understanding of the concept and the way of application
Type of assignment Presentation /submission
Weight age 25

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(C / NC) Subject
Hours / Hour /
Week Semester
PB/ DE/CE)
Lecture
Fashion Forecasting and Tutorial / Seminars /
MFM120DE - 42 2 Non-Core PB/DE
Product Development Field Study
Self Study -
Total 3
Pre-requisite: Overview of Global Fashion Industry, Merchandising
Course objective:
1. To Impart Knowledge and understanding of interpretation of Fashion Forecast.

2. To develop an understanding of application of Fashion Forecast in further development of the product.
3. This course familiarizes the students on various methods of fashion forecasting used in the fashion industry.
4. Understanding of product development process and its importance in fashion industry.
5. Understanding of quality management, concepts and tools.
Course structure:
Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product.
Knowledge domain- Students will understand the process of fashion research and forecasting used in new product
development .
Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips
the student to comprehend and utilize the fashion forecasts in developing new product.
Course contents:

Page 142

Session Hrs Content Keywords Reference Practical / Self

Lecture
Workshop Study
Details of Total hrs Details of the contents to be Keywords of the detailed referencing Hrs Hrs Hrs
number of required for taught chapter to define with text book/
sessions one chapter the depth of the publishers/ edition with
required per and further input pg no
topic
1 Introduction Introduction to Concept to consumer-

fashion and G.S. Frings, Ch 3
• Brief on Apparel Business forecasting,
and Need & Interpretation Scope & Inside the Fashion
of Fashion forecasting importance Business-Jarnow,
3 • Fashion forecasting for 3
Guerreiro,Judelle Ch. 2
various fashion levels.
• Basics of Couture From Concept to
consumer-G.S. Frings,
Ch. 4
• Market research and Beyond Design The

various fashion market Synergy of apparel
segments. product development –
• Application of fashion Scope & by Sandra J. Keiser
2 3 3
forecasting for various importance and Myrna B. Garner,
segments Second edition,
Students will work on target Fairchild publication,
market visual board. Chapter 2
3 • Fashion Research Fashion Fashion Forecasting by

3 process and Research Rita Perna, Fairchild 3
• Methods and Ingredients process, Publications
Forecasting

Page 143

of a Fashion Forecast Predictives Forecasting
• Forecasting predictives Publications –
presentation. promostyl
• Students will work on 2
Here & there; Beyond
themes for their target
Design
market.
4 • Forecasting predictives. Forecasting Forecasting
Students will research on Predictives Publications –
fashion predictives and promostyl
3 3
develop a visual
concept/theme board for their Here & there; Beyond
chosen theme. Design
5 • Fashion forecasting Fashion Beyond Design The

Color: How to develop forecasting- Synergy of apparel
and focus color palette for fabric, color. product development –
your business. by Sandra J. Keiser
• Students will identify and Myrna B. Garner,
3 colors for coming season Second edition, 3
for their target market. Fairchild publication,
• Fashion forecasting: Chapter 5 & 6.
Fabric, print, pattern
forecasting.
• Color and fabric
forecasting agencies
• Forecasting- trim: Forecasting
Students will study fashion Publications –
predictives, magazines Fashion promostyl
6 3 and identify the trims forecasting- trims 3
forecasted for future and silhouettes Here & there; Beyond
season. Design, fashion
• Forecasting- magazines.
silhouettes: Students will

Page 144

study fashion predictives,
magazines and identify
the silhouettes forecasted
for future season.
7 • Trend identification
• Fashion shows, trade
shows, World’s fashion fashion magazines
centers. Forecasting
• Indian fashion shows. Publications –
Influence of fashion promostyl
3 shows, trade shows on 3
Indian Fashion. Here & there;
• Forecast Presentation Beyond Design,
Techniques. fashion
• Students will compile the magazines
trends collected for their
target segment.
8 Mid- term Submission
9 • Introduction to Product Introduction Apparel Product Design

Development. and Merchandising
• Scope and importance of Strategies- by Cynthia
3 Product development in L. Regan- Pearson 3
merchandising. Prentice Hall- 2008,
• Product development Chapter 1, pg 1-25
process and steps
involved
• Role of Product Developer Beyond Design The
in Retail, Domestic and Synergy of apparel
10 3 Exports. Scope & role product development – 3
• Product developer by Sandra J. Keiser
interaction with other and Myrna B. Garner,
departments Second edition,

Page 145

Fairchild publication,
Chapter 1 pg-3-31
Apparel Product
• Concepts of Product
Design and
Development.
Merchandising
The Objectives in developing Essential &
11 3 Strategies- by Cynthia 3
a product. Buyer/ consumer objectives
L. Regan- Pearson
perspective and vendor/
Prentice Hall- 2008,
production perspective.
Chapter 1, pg 1-25
12 • Process of Product Line development Fashion Design and 3

development. Product
• Product Development
Development by
Decision
Harrold Carr and
John Pomery,
Blackwell Scientific
Publication, 1992
3 edition: Chapter-1 and
Beyond Design The

Synergy of apparel
product development –
by Sandra J. Keiser
and Myrna B. Garner,
Second edition,
Chapter 2 pg-33-61
13 • Line Planning, Line Line development Beyond Design The

development and Line Synergy of apparel
3 3
Presentation product development –
by Sandra J. Keiser

Page 146

Second edition,
Chapter 2 pg-33-61
and Chapter 8
14 • Product Costing. Develop Costing Beyond Design The

cost sheet for each Synergy of apparel
product developed. product development –
• Analyzing cost of the by Sandra J. Keiser
3 3
Product development and Myrna B. Garner,
process. Second edition,
Chapter 14 pg-465-472
• Vendor Development Vendor Beyond Design The

• Vendor communication development Synergy of apparel
and samples product development –
development. by Sandra J. Keiser
15 3 3
Second edition,
Chapter 13
16 End-term Jury
Fashion Forecasting:
• Fashion Forecasting by Rita Perna, Fairchild Publications

• Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Fairchild
publication
• Concept to consumer-G.S. Frings
Page 147

• Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
• Fashion Forecasting - Evelyn.L.Brannon-( Fairchild Publications)
• Fashion Forecasting - Kathryn Mc Kelvey & Janine Munslow - (Wiley-Blackwell Publications )
Product Development:
• Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications
• Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall
Fashion Forecasting by Rita Perna, Fairchild Publications
Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
Vogue, WWD
Inside fashion
DNR
Fashion weekly
WGSN
Promostyl
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
10 10 10 10 ------- 20 40 100

Page 148

Teaching Tools:
Interactive sessions.
Presentations: for fashion forecasting
Fashion predictives, fashion magazines.
Learning outcome:
At the end of the course student
• Would be familiar with various concepts and techniques of fashion forecasting.

• It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a
product.
Assignment 1
Details/ description of assignment Target market visual board -Students will research on target segment for a brand and develop
a visual A-4 size collage/board representing their target market. Summary about the board
should describe the brand and target customer profile
Evaluation parameter Creativity, neatness, clarity of Concept
Type of assignment Individual-document submission
Weight age 10
Assignment 2
Details/ description of assignment Theme/concept board-Students will develop a theme board for their target market. The theme
should be inspired from fashion predictive/fashion magazines. Theme should have written
summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details
Evaluation parameter Creativity, neatness, clarity of concept
Type of assignment Individual-Document submission and presentation
Weightage 10
Assignment 3
Details/ description of assignment Color board-Students will development color board for their target market. The colors chosen
should be as per the theme development in assignment no.2. Inspiration from fashion
predictive. fashion magazines and current trends should be taken

Page 149

Evaluation parameter Creativity, neatness, clarity of concept
Type of assignment Individual-Document Submission
Weight age 10
Assignment 4
Details/ description of assignment Product development process analysis- Students Will study the product development process
of an International/ National high fashion brand and compare it with a domestic low fashion
brand
Evaluation parameter Comparison analysis, clarity of concepts, document presentation
Type of assignment Individual- Document Submission
Weight age 10

Page 150

Hour/ Hour/ Subject Type

Subject Code Subject Sessions Credits (C/NC)
Week Semester (TH/PB/DE/CE)
Lecture
Tutorial / Seminars
MFM122DE Store Operations 42 2 Non-Core PB/DE
/Field Study
Self Study
Total 3
Course objective:
To understand the processes and practices of Store Operations
To understand the importance of Store Operations in building Consumer Loyalty
To understand the importance of Store Operations as a tool for effective retailing
Course Structure:
Concept domain: Processes and practices of Store Operations, Efficient usage of store space, Effective use of selling
techniques, Roles of Store Personnels, planning for increasing consumer footfalls and conversions,
Knowledge domain: Understanding the effective use of Store Operations for better space and front-end manpower
management, Understanding the importance of Store Operations for better Consumer Pull and enhanced Brand Image.
Skill domain: Application of concepts and techniques of Store Operations for increasing store productivity and consumer
satisfaction, Managing the front end dynamics

Page 151

Course Content:
Practical/ Self
Workshop Study
Details of Total hrs Details of the Keywords of detailed Hrs Hrs Hrs
number of required for one contents to be taught the chapter to referencing with
sessions chapter and define the text book/
required per further breakup depth of the publishers/
chapter/ per topic input edition with pg
topic no
1 The Uniqueness of Why We Buy?

Apparel Retailing .
3 Consumer Psyche The Call of the 3
guiding purchase Mall etc
decisions.
2 Understanding Body Hand-out

types/Upselling/Cross
3 3
Selling/Understanding
lost opportunity
3 Store Operations (Store Opening Hand-out

Variables checklist/Store
daily RETAIL STORE
checklist/Back OPERATIONS,
office & Store 2ND ED
3 Room 3
Management/ Author: VISHAL
Security and AGARWAL
Baggage
Management
etc)

Page 152

4 Store Operations (SSPD/Basket Hand-out
Variables Advanced Size/Average
Bill RETAIL STORE
Value/preparin OPERATIONS,
3 g DSR 2ND ED 3
reports/Sell
through Author: VISHAL
reports/Compe AGARWAL
tition Mapping)
5 Other Retail KPIs Hand-out
RETAIL STORE
3 OPERATIONS, 3
2ND ED
Author: VISHAL
AGARWAL
6 Management of Hand-out
Receipts and Petty
cash and Consumer RETAIL STORE
3 Returns; Shrinkage OPERATIONS, 3
Management; Store 2ND ED
security and Insurance
Author: VISHAL
AGARWAL
7 Exposure to front-end Retail Pro/
3 3
software Shopper Etc.
9 Merchandise Display- Hand-out

3 New Season, During 3
the season, End RETAIL STORE
OPERATIONS,

Page 153

Season, Oddment 2ND ED
Management
Author: VISHAL
AGARWAL
10 Zoning in the shop. Hot and Cold Hand-out
Display techniques.VM spots/Trial
as a tool to drive sales- rooms/Point of RETAIL STORE
3 practical tips Purchase OPERATIONS, 3
2ND ED
Author: VISHAL
AGARWAL
11 Organization structure Study the roles Hand-out
at Retail Front end and
responsibilities RETAIL STORE
3 of all the store OPERATIONS, 3
front-end 2ND ED
manpower
Author: VISHAL
AGARWAL
12 Types of Sales Persons Hand-outRETAIL
and Selling situations; STORE
Selling as career. OPERATIONS,
3 Qualities of successful 2ND EDAuthor: 3
salesman with VISHAL
reference to consumer AGARWAL
Services
Process of effective Selling skills Hand-out

selling: Prospecting,
13 Pre-approach, RETAIL STORE 3
3 Approach Presentation OPERATIONS,
&demonstration, 2ND ED
handling objectives,

Page 154

Closing the sale & post- Author: VISHAL
sale activities AGARWAL
14 Understanding the Discussion and

3 Moments of truth in Role Play 3
Consumer Interaction
15 3 Presentation 3
16 End –term Jury
Teaching Tools:

Live Projects
Term Project
1-2 expert lectures
Learning outcome:

Live Project – Students to be divided into groups of 4-5.
Development of a Store Operations manual for the real store in the vicinity of the NIFT centre.

Page 155

RETAIL STORE OPERATIONS, 2ND ED, Author: VISHAL AGARWAL
Images: Business of Fashion
Retail Images
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Assignment 1
Details/ description of assignment Evaluating the Productivity of a real small scale retail store in the vicinity of the NIFT centre
on the various productivity parameters
Weightage 20
Assignment 2
Details/ description of assignment Identifying the gaps in the store operations processes of the store identified in the previous
assignment and suggesting remedial actions

Page 156

Weightage 20

Page 157

Hours/ Hours/ Subject Type

Subject Code Subject Sessions Credits (C/NC)
Lecture
MFM124DE Applied Research I Tutorial / Seminars 42 2 Non Core PB/DE

/Field Study
Self Study 3
Total 3
Prerequisite: Marketing Research.
Course objectives:
• Understand the range, scope, and complexity of modern management practices.

• Introduce a strategic, systems perspective on the management of marketing and retail projects.
• Practice the application of modern management tools and techniques during the semester.
Course structure:
• Concept domain ‐ Research Project: a method of restructuring the theoretical constructs for obtaining a better application-
oriented understanding.
• Knowledge domain ‐ Use of Planning, Scheduling and Allocating resources.
• Skill domain ‐ Planning, Organizing, Directing and Controlling of resources of existing systems.
Course contents:

Page 158

Practical / Self
Workshop Study
Total hrs
Details of detailed
required
number of Keywords of the referencing with
for one
sessions Details of the contents to be chapter to text book/
chapter Hrs Hrs Hrs
required per taught define the depth publishers/
and further
chapter/ of the input edition with pg
breakup
topic no
per topic
Session 1 3 3
Self Study with mentoring As per log book By students
Session 2 3 3
Session 3 3 3
Benchmarked assignment 1 : Research Proposal 20 Marks
Session 4 3 3
Session 5 3 3
3 3
Session 6 Self Study with mentoring As per log book By students
3 3
Session 8 MID TERM SUBMISSION
3 3
3 3
3 3
3 3
Benchmarked assignment 2 : Literature Survey 20 Marks
3 3

Page 159

3 3
3 3
Session 16 END TERM JURY

1. EBSCO,
2. PROQUEST
3. DELNET
4. Apparel Online
5. Just-Style.Com
6. Stitch World
7. WGSN
Evaluation Matrix:
EVALUATION MATRIX
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Teaching Tools: Lectures followed by classroom exercises

Learning outcome:
1. Understanding and developing professional skills – communication, business writing and presentation

Page 160

2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place
Assignment 1
Details/ description of assignment Research Proposal
Evaluation parameter Relevance and Content
Weightage 20
Assignment 2
Details/ description of assignment Literature Survey
Evaluation parameter Format & Content
Weightage 20

Page 161

Subject
Week Semester
PB/ DE/CE)
Lecture
Sales and Distribution Tutorial / Seminars /
MFM126DE 42 2 Non- Core PB/DE
Self Study
Total 3
Pre-requisite: NIL
Course objective:
- To expose the students to various aspects of Sales and Distribution Management.
- To make the students understand the elements constituting sales and distribution management in India.
- To develop abilities in sales and distribution system.
- To understand a Field Sales Manager's problems and his/her decision-making processes.
Course structure:
Concept domain - The course aims to help the students understand the challenges confronting the Sales and distribution
function in Indian marketplace, with its inherent difficulties and challenges.
Knowledge domain - It also aims to impart knowledge of the products to customers dispersed geographically in a cost effective
way. This course is aimed at imparting the necessary knowledge and skills in order to achieve these ends.
Skill domain - The course helps the student to be equipped with the skills of managing the sales force effectively as well as
maximizing the returns from sales generated by the sales force.
Course Contents:

Page 162

Practical / Self
Workshop Study
number of required for contents to be to define the depth of the with text book/
sessions one chapter taught input publishers/ edition
required per and further with P. No.
topic
1 Introduction to nature and importance Sales and
Sales and of sales management Distribution
Distribution role and skills of Management, Text
Management modern sales and Cases,
managers Havaldar, Kavale,
types of sales TMH 2nd edition
3 3
managers
emerging trends in Chapter 1
sales management
linkage between sales Page 1-19
and distribution
management
2-3 Personal psychology in selling, Sales and
Selling: buying decision process Distribution
Preparation and and buying situations Management, Text
Process personal selling process and Cases,
negotiation Havaldar, Kavale,
6 6
Case Study -1 TMH 2nd edition
Chapter 2
Page 27-53

Page 163

4-5 Planning, Sales how sales strategy is Sales and Distribution
Forecasting, developed from Management, Text
and Budgeting marketing strategy and Cases,
forecasting, forecasting Havaldar, Kavale,
6 approaches, and TMH 2nd edition 6
methods of sales Chapter 3
forecasting Page 62-82
the process of sales
budget
6-7 Training, sales training process
Sales and
Motivating, importance, theories, and
Distribution
Compensating, tools of motivation
Management, Text
and Leading the objectives and designing
and Cases,
6 Sales force of sales compensation 6
Havaldar, Kavale,
plan
TMH 2nd edition
views, styles, and skills
Chapter 6
of sales leadership
Page 153-186
supervising sales force
9-10 Distribution Why distribution Sales and Distribution

channel channels are required Management, panda
management Distribution channel &sahadev
strategy oxford press 2nd
6 6
Overview of distribution edition
channel functions Chapter 15
Page 479-500

Page 164

11 Designing Customer oriented Sales and
customer channels Distribution
oriented Service outputs, Management, panda
marketing channel flows &sahadev
3 channels oxford press 2nd 3
edition
Chapter 16
Page 507-524
12-13 Channel Channel coordination Sales and Distribution
management Management, Text
Channel conflict and Cases,
Reason, types and Havaldar, Kavale,
6 resolving conflicts, TMH 2nd edition 6
Chapter 13
Principles of channel
management Page 418-438
VMS
14-15 Sales Benefits of sales Sales and Distribution
promotions promotion Management, Text
Consumer promotions and Cases,
6 Case Study -2 Trade promotions Havaldar, Kavale, 6
TMH 2nd edition
Chapter 17
Page 582-595
16 End –term Jury

EBSCO
Proquest
Emerald
International Journal of Retail & Distribution Management
Sales and Distribution Management: An Indian Perspective.

Page 165

Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 - - - 20 40 100
Teaching Tools:
1-2 Industry Expert
Learning outcome:
1) Basic understanding of various aspects of Sales and Distribution Management.

2) Understand the elements constituting sales and distribution management in India.
3) Planning and leading a sales force.
4) Managing marketing channels and channel conflict.
5) Understanding of various types’ sales promotion.

Page 166

Assignment 1
Details/ description of assignment Assignment on sales forecasting/ sales training
Evaluation parameter Depth of understand theory and its applications.
Type of assignment Document Submission and presentation
Weight age 20
Assignment 2 –
Details/ description of assignment Assignment on consumer promotions, Real life examples of
consumer promotions.
Evaluation parameter Real life examples, understanding of concepts.
Weight age 20

Page 167

Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/ PB/
Week Semester
DE/CE)
Lecture
Practical / Workshop 4.5
OE128 Applied OB 63 2 Core PB
Field Study
Self Study
Total 4.5
Pre-requisite: NIL
Course objective: To improve the interpersonal skills of students
Course Structure:
Concept domain: Introduce concepts such as transaction analysis, stress management, Personality analysis, Johari window,
interviewing, cross cultural meetings
Knowledge domain: Students learn the above concepts
Skill domain: Students learn to understand themselves, develop themselves, impress people, cope up with stress and turn
organizational nuances in their favor.
Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing Hrs Hrs Hrs
number of required for one contents to be chapter to define with text book/
sessions chapter and taught the depth of the publishers/ edition
required per further breakup input with pg no
“I am ok, U are ok” by 4.5
1 4.5 Transaction analysis
Thomas A Hariis

Page 168

4.5 “I am ok, U are ok” by 4.5
2 Transaction Analysis
Thomas A Hariis
4.5 Transaction analysis “Games people play” 4.5
3
in political setting by Eric Berne
Organizational
behavior –Robbins ,
4.5 Vohra Judge 14th 4.5
4 Stress management
edition
Teachers notes
Johari window - the
4.5 4.5
5 gate way to Teachers notes
Interpersonal skills
Part 1 Seven habits
4.5 Paradigms and of highly effective 4.5
6
principles people- Steven R
Covey
4.5 Presentation on
7 4.5
assignment 1
8
Mid-Term Submission
Part 2, Seven habits
Private & Public
4.5 of highly effective 4.5
9 victory
people- Steven R
Covey
4.5 Out of the Box Six Thinking Hats - 4.5
10
thinking Edward De Bono
Teachers notes from
4.5 Leadership and 4.5
11 Goal - Eliyahu M.
focus
Goldratt
Organizational
behavior –Robbins ,
Analysis of
4.5 Vohra Judge 14th 4.5
12 Personality – Tests,
edition
and their significance
Teachers notes

Page 169

4.5 Interviewing and 4.5
13 From teachers’ notes
giving an interview
4.5 Interviewing and 4.5

14 From teachers notes
giving an interview
Presentation on
15 4.5 4.5
assignment 3
16
End-Term Examination / Jury

I am ok, U are ok - Thomas A Hariis
Games people play - Eric Berne
Goal - Eliyahu M. Goldratt
Seven habits of highly effective people- Steven R Covey
Organizational behavior –Robbins , Vohra Judge 14th edition
Six Thinking Hats -Edward De Bono
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Benchmark
Benchmark
Benchmark
Exam / Jury
Exam / Jury
End – Term
Mid – Term
Total
Johari window & its Expected behavior Interviewing:
application based on TA Preparing or Giving
15 15 20 10 40 100

Page 170

Teaching Tools:
Lectures
Appreciation of movies
Group discussion
Self Study
Learning outcome: Understanding of self and other and how to improve and manage interpersonal relations.
Assignment 1 - Assignment on Personality Identification- Johari window

Details/ description of assignment Assignment on Personality Identification- Johari window
Evaluation parameter Depth of understand theory and its applications, presentation
Type of assignment Submission/presentation
Weight age 15
Assignment 2 – Assignment on Expected behavior
Details/ description of assignment Assignment on Expected behavior
Weight age 15
Assignment 3 – Assignment on Interviewing: Preparing or Giving
Details/ description of assignment Assignment on Interviewing: Preparing or Giving
Weight age 10

Page 171

Subject
Week Semester
PB/ DE/CE)
Lecture
Fashion Industry Tutorial / Seminars /
MFM102II 320 6 C II
Internship & Training Field Study
Self Study 40
Total 40
Pre-requisite: Human Resource & Organizational Behaviour, Fashion Marketing Management, Fashion Merchandising.
Course objective:
1. To let the students work with a specific company as internees for their first major exposure during the course.
2. To understand functions and working procedures of different departments in an organization.
Course Structure:
Concept domain: Understanding the dynamics of organization.
Knowledge domain: to understand the practical implication of theoretical knowledge in real life situation
Skill domain- Merchandising, Marketing, Human Resource Management, Organizational Behaviour, Resource allocation.

Page 172

Course Contents:
Practical / Self
Workshop Study
Total hrs
Details of
required
number of
for one Details of the Keywords of the detailed referencing with
sessions
chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrs
required per
and further taught depth of the input edition with pg no
chapter/
breakup
topic
per topic
Week 1 40 40
Self Study with
By students
mentoring
Week 2 40 Self Study with 40

By students
mentoring
By students
mentoring
By students
mentoring
By students
mentoring
40 Self Study with 40
Week 6 By students
mentoring
Week 7 By students
mentoring
Week- 8 By students
mentoring
End term Jury

Page 173

Teaching Tools:
Self Study
Observation
Learning outcome: It would provide students with ability to understand the dynamics of an organization, managerial functions, roles
and responsibilities of employees is an organization.
Evaluation Criteria
Evaluation Matrix
Industry
Mentor Feedback End Term Jury Total
20 30 50 100
FORMAT OF INDUSTRY FEEDBACK FORM
APPRAISAL OF PROFESSIONAL ATTRIBUTES
S. Evaluation Criteria Excellent Good Average Unsatisfactory Poor Total

No. 5 4 3 2 1
1 Project Management (Aptitude & Time Management)
2 Ability to work in a team / interpersonal skills
3 Articulation and Communication Skills
4 Punctuality
5 Sincerity and Discipline
6 Professional Ethics and Integrity
TOTAL (30)

Page 174

APPRAISAL OF COMPETENCY (for - FMS)
S. Evaluation Criteria Excellent Good Average Unsatisfactory Poor Total

No. 5 4 3 2 1
1 Understanding about the organization knowledge of various
departments /Functions/Understanding systems and
processes
2 Quality of the observations/ information collected/any minor
project undertaken (applied knowledge)
3 Quality of Report
4 Innovation and Relevance
5 Presentation skills
6 Contribution to the organization
TOTAL (30)
Any special comments : ………………………………………………………….
*Note: (1) 5 is the highest, 1 is the lowest (2) Industry feedback will account for 30% of the total marks for the subject.
NAME OF THE STUDENT :……………………………………………………………
DEPARTMENT & SEMESTER :………………………………………………………………..
NIFT CENTRE :……………………………..…………………………………
Name of the Industry Mentor : ……………………………………………………………….
Designation :
SIGNATURE
End Term Jury

Page 175

Semester – III

Page 176

Subject Code Subject Sessions Hours/week Hour Credit (C/NC) Subject

/Semester type(TH/P
B/DE/CE)
Lecture 3
Practical
/Workshop
MFM203T Financial Management Tutorial/Seminar 42 3 Core TH
s/Field study
Self Study
Total 3
Pre- requisite: Nil
Course objective:
1. To provide the student with inside to various sources f long term financing
2. To enable them to understand various financial statements and their analysis while making decision
3. To prepare students to the needs of financial terminologies and their implications used in the industry
Course Structure:
Concept Domain: understanding the financial requirements of an organization and their fulfillment.
Knowledge Domain: Time value of Money, sources of long term finance, working capital
Skill Domain: NVP Analysis, ABC Analysis

Page 177

Course Contents:
Practical Self
/Work shop Study
Details of Total Hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with test
sessions one chapter taught depth of the input book/publishers/editi
required per and further on with pg no.
chapter/topic breakup per
topic
1 Objectives, scope Introduction to Khan M.Yand
and meaning of Financial P.K.Jain (2012) 6th
3 3
Financial Management Edition Chapter 1,
Management page 1.3 – 1.18
2 Time value ofCompounding Khan M.Yand
money techniques, annual P.K.Jain (2012) 6th
3 compounding of 3 Edition Chapter 2,
annuity, present page 2.2 – 2.22
value of cash flow
3 Financial Liquidity ratio, Khan M.Yand
Statement turnover ratio, P.K.Jain (2012) 6th
3 3
analysis activity ratio, Edition Chapter 6,
profitability ratio page 6.1 – 6.42
Assignment 1: Unit Test -1: Problems on Time value of Money and Ratio : 10 Marks
Financial Evaluating of firms Khan M.Yand
Statement earning power, P.K.Jain (2012) 6th
analysis common size Edition Chapter 6,
4 3 3
statement , page 6.42 – 6.48
advantages and
limitation to ratios
5 Fund flow and Basic concepts S.N.Maheshawari &
cash flow S.K.Maheashwari
3 3
(Only theory)
An Introduction to

Page 178

Accountancy
Vikas Publishing ,
Tenth Edition
Chapter 3,Section V
page-5.76 – 5.84
Chapter 4,Section V
page-5.119 – 5.133
6-7 Capital Budgeting Khan M.Yand Pay back period,

techniques and P.K.Jain (2012) 6th
ARR, NPV, IRR,PI
6 evaluation Edition Chapter 9, 6
page 9.2 – 9.7, page
9.27 – 9.43
Assignment 2: Unit Test -2: Problems on Capital Budgeting : 10 Marks
9 Sources of Equity shares, rights Khan M.Yand
finance for a issues, preference P.K.Jain (2012) 6th
corporate entity shares, debentures, Edition Chapter 22,
(Long term) term loans page 22.1-22.11
(Theory) Chapter 23, page

3 23.1-23.26 3
Chapter 24, page

24.1-24.8
Chapter 25, page

25.1-25.24
10-11 Concept and Significance of cost Khan M.Yand
measurement of of capital, explicit P.K.Jain (2012) 6th
6 cost of capital and implicit cost, Edition Chapter 11, 6
cost of debt, cost of page 11.1-11.23
preference shares,

Page 179

cost of equity capital Khan M.Yand
P.K.Jain (2012) 6th
Case Study : Edition
Computation of cost
of capital of Palco Comprehensive
Ltd cases
Page No.31-34
Assignment -3 –Unit test – 3 – Problems on cost of capital and WACC

12 Short term Trade Credit, Bank Khan M.Yand
Sources of Credit, Commercial P.K.Jain (2012) 6th
3 finance Papers ,Certificate Edition Chapter 17, 3
of Deposits page 17.1-17.18
(Theory) ,Factoring
13 Planning of Need for working Khan M.Yand
working capital capital, permanent P.K.Jain (2012) 6th
and temporary Edition Chapter 13,
3 (Theory) working capital page 13.3-13.17 3
change n working
capital ,determinants
of working capital
14 Inventory ABC Systems EOQ, Khan M.Yand
Management Safety stock P.K.Jain (2012) 6th
3 3
Edition Chapter 16,
page 16.1-16.15
15 Indian Stock Stock exchange, Student handout
3 3
Market new Issues
Assignment -4 –Unit test – 4 – objective questions & problems from working capital, inventory management & stock market

Page 180

1. Financial Management: I M Pandey
2. Management Accounting: Khan & Jain
3. Financial Management: Prasanna Chandra
4. Introduction to Management Accounting: Horngen /Sundem others
Reference Magazines, Journal and other sources:
Business World
The Economic Times
The Economist
Business Today
Evaluation Matrix:
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Bench mark
Bench mark
Bench mark
Bench mark
Exam / Jury
Exam / Jury
End – Term
Mid – Term
Total
10 10 10 10 20 40 100
Teaching Tools:
Lectures
Case studies
Practical Problems
Presentation
Learning outcomes:
Understanding the basic of financial accounting, preparation of final accounts their implication, terminologies, understanding cost
components and, marginal cost variance and budgets.
Page 181

Bench Marked Assignment description
Assignment 1
Details/description of assignment Problems on Time value of Money and Ratio
Weightage 10
Assignment 2
Details/description of assignment Problems on Capital Budgeting
Weightage 10
Assignment 3
Details/description of assignment Problems on cost of capital and WACC
Weightage 10
Assignment 4
Details/description of assignment Objective Questions & Problems From Working Capital,
Inventory Management & Stock Market

Weightage 10
so on.

Page 182

so on.

Page 183

(C / NC) Subject
Hours / Hour /
Week Semester
PB/ DE/CE)
Lecture 3
MFM205T Operations Research 42 3 Core TH
Field Study
Self Study
Total 3
Pre-requisite: Nil
Course objective: To orient the students with the tools required for scientific decision making and Methods for optimum utilization of
resources.
Course structure:
Concept domain- To make student aware of optimization techniques in various business decisions.
Knowledge domain- Operation Research
Skill domain- Production & operations evaluation skill.

Page 184

Course Contents:
Practical / Self
Workshop Study
Details of Total hrs Details of the contents to Keywords of the detailed referencing Hrs Hrs Hrs
number of required for be taught chapter to define the with text book/
sessions one chapter depth of the input publishers/ edition
required and further with pg no
per breakup per
chapter/ topic
topic
1 Introduction to OR, Definition of PK Gupta &
Importance of OR, Scope of OR,Scope of D.S.Hira
3 OR in business activities, OR,Limitations of 3
(Operation
Optimization concept, OR OR. Reasearch) – Ch.1
models
2 Requirement of PK Gupta &
Linear Programming,
LPP,Formulation of D.S.Hira
3 Formulation of Linear 3
LP Problems. (Operation
Programming Problems
Reasearch) – Ch.2
3 Solution of two - PK Gupta &
Graphical method of solving
variable LP D.S.Hira
3 Linear programming 3
problems (Operation
problems
Reasearch) – Ch.2
4-5 Transportation problem -
Nature and scope, methods Introduction to
PK Gupta &
of allocation (N-W rule, Row/ transportation model
D.S.Hira
Column Minima, Least Cost and solutions
(Operation
6 Cell, VAM and problems 6
Reasearch) – Ch.3
based on all the above
methods
Optimality Test for

Page 185

transportation problems.
6 Formulation and
solution, Flood’s PK Gupta &
Assignment model D.S.Hira
3 technique,Hungarian 3
Method or reduced (Operation
matrix method. Reasearch) – Ch.4
7 Traveling Salesman Shortest Cyclic route PK Gupta &

models/Traveling D.S.Hira
3 3
salesman problems (Operation
Research) – Ch.5
8
Mid-term Examination
9 Definition, PK Gupta &

Inventory, Meaning, Types
importance and D.S.Hira
3 and importance, Inventory 3
inventory types (Operation
models.
Research) – Ch.12
10 Definition of
Types of inventory control selective inventory PK Gupta &
methods, EOQ, , ABC control methods like D.S.Hira
3 ABC,VED,FNSD 3
analysis, VED analysis, (Operation
FNSD analysis and problems on Research) – Ch.12
EOQ Model.
11 Definition , PK Gupta &

Sequencing Models & assumptions & D.S.Hira
3 Problems: Processing n Job problems based on 3
(Operation
through two Machines. the model Research) – Ch.5
12 PK Gupta &
N jobs three Machines, two ‘’ D.S.Hira
3 3
jobs M Machines (Operation
Research) – Ch.5
13 3 Introduction to Queuing Reason of waiting PK Gupta & 3

Page 186

theory, Features of Queuing line problems, D.S.Hira
System applications & (Operation
characteristics of Research) – Ch.10
queuing models
14 PK Gupta &
Problems based on Model Problems based on D.S.Hira
3 (M/M/1) : the model. 3
(Operation
(FCFS/infinite/infinite)
Research) – Ch.10
15 Definition of project
Introduction to project management, brief
Management, Importance history of project
and Phase of Project management, WBS, PK Gupta &
Management, Network network construction D.S.Hira
3 rules, simple 3
models, Introduction to (Operation
PERT, CPM techniques, problems on CPM & Research) – Ch.14
Activity times, Critical Path PERT to find out
analysis critical path, total
project duration.
16
End Term Examination

Apart from ones mentioned with the course curriculum
1. Operation Research
(i) Heera & Gupta
(ii) N.D. Vohra (Quantitative techniques in Management)
1. Apparel Online,
2. Apparel News

Page 187

Evaluation Matrix:
Assignment-1 Evaluation Matrix
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
10 Class Test (10) 20 -- -- 20 40 100
Teaching Tools: Lecture based
Learning outcome: Students would gather an understanding of how production is carried on and how it may be managed in most
efficient manner
Assignment 1
Details/ description of assignment Assignment on Application of OR Techniques in various filed of business
Evaluation parameter Understanding of theoretical inputs and practicality of applications
Weightage 10
Assignment 2
Details/ description of assignment Class Test
Evaluation parameter Performance in the test
Type of assignment Class Test
Weightage 10

Page 188

Assignment 3
Details/ description of assignment Inventory Management practices adopted by the Industry
Evaluation parameter Understanding of theoretical inputs and practicality of application
Weightage 20
Mid term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks
so on.
so on.

Page 189

Subject Code Subject Sessions Hour/ Hour/ Credits C/ NC Subject

Semester Type
Week (TH/PB)
Lecture 3
Practical /
Workshop
MFM207T Fashion Brand Management Tutorial / Seminars 42 3 Core TH
/ Field Study
Self Study
Total 3
Pre-requisite: Marketing Management, Consumer Behaviour
Course objective:
1. To developed a clear understanding of fashion Brands
2. To give an in-depth understanding of fashion branding strategy covering Brand equity, Brand Identity and Brand Architecture
Course Structure:
Concept domain: Brand Identity, Brand equity, Branding Strategy, Fashion Brand, Luxury brand
Knowledge domain- How to develop Brand awareness, Brand association, Brand loyalty and Perceived Brand quality for the
fashion brands
Skill domain- Launching a new Fashion Brand, Managing Brand architecture and devising strategy for a successful fashion Brand
with right positioning.

Page 190

Course content:
Session Hrs Content Keywords Reference Lecture Practical/ Self

Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with Hrs Hrs Hrs
number of required for contents to be chapter to define the text book/ publishers/
sessions one chapter taught depth of the input edition with pg no
topic
1 Brands and What is a Brand? Building Strong
Brand
Management Branding Challenges Brand-Aaker
& Opportunities
The New Strategic Brand
Brand Name and Management (Creating
3 Brand Logos and Sustaining 3
Criteria for Choosing Brand Equity Long Term)

Brand Elements
– 2nd Edn – Jean – Noel
Kapferer
2 Brand Personality, Building Strong
Sincere, Competent Brand-Aaker
Brand , Exiting, The New Strategic Brand

3 Personality Management (Creating 3
Sophisticated, and Sustaining
Rugged Brand Equity Long Term)

Page 191

Kapferer
3 Case
Discussion on
3 3
Brand
Personality
4 Brand Brand Association, Building Strong

Knowledge
Brand Awareness, Brand-Aaker
Recognition, The New Strategic Brand

Management (Creating
3 Recalling, Strength, and Sustaining 3
Favorability, Type, Brand Equity Long Term)

Differentiation, – 2nd Edn – Jean – Noel
POP,POD Kapferer
5 Brand Brand positioning, Brand Positioning-All

Positioning
1st mover Ries & Jack Trout
advantage,
3 Positioning for the 3
Follower,
Positioning concept
and tactics
6 Brand Identity Brand Identity, Building Strong

3 3
physique, Brand-Aaker

Page 192

personality, Culture, The New Strategic Brand
Self concept, and Sustaining
Reflection, Relation Brand Equity Long Term)
Kapferer
7 Case
3 Discussion on 3
Brand Identity
8 Mid-term examination
9 Brand Equity Brand awareness, Building Strong
association, loyalty, Brand-Aaker
Perceived quality,
Other proprietary
assets, Strategy The New Strategic Brand

3 Management (Creating 3
and policies to and Sustaining
develop brand Brand Equity Long Term)
equity – 2nd Edn – Jean – Noel
Aaker’s Brand Equity Kapferer
Ten
Brand Value Chain
10 3 Brand Equity Brand valuation-cost Building Strong 3

Page 193

Valuation-I based, market based, Brand-Aaker
Inter Brand,
Case and Sustaining
Discussion on
Brand Equity Brand Equity Long Term)
Valuation
Kapferer
11 Brand Equity Customer Based Building Strong

Valuation-II Brand Equity (CBBE),
Y & R BAV Brand-Aaker
Case
Discussion on The New Strategic Brand
Brand Equity Management (Creating
3 and Sustaining 3
Valuation
Brand Equity Long Term)
Kapferer
12 Strategies to Brand architecture, Building Strong

manage
Brands-I Corporate Branding, Brand-Aaker
Presentation Endorse Branding, The New Strategic Brand

3 and Discussion Management (Creating 3
Source Branding and Sustaining

Page 194

Kapferer
Strategies to Range Branding, Building Strong

manage
13 Brands-II Brand-Aaker
Presentation Line Branding The New Strategic Brand

and Discussion Management (Creating
and Sustaining 3
3
Kapferer
14 Strategies to Brand Extension & Building Strong

manage
Brands-III Line extension, Brand-Aaker

3 Presentation Multibrand and Sustaining 3
and Discussion Portfolios Brand Equity Long Term)
Kapferer
15 Private Labels Private label/Store Building Strong

Vs National
Brands Brand Strategy, Brand-Aaker
3 3
Benefits for the The New Strategic Brand
customers and and Sustaining

Page 195

retailers, Store Brand Equity Long Term)
Brand strategy vis-à- – 2nd Edn – Jean – Noel

vis manufacture
Kapferer
Brand
• Branding a practical guide to planning your strategy-Geoffrey Randall

• What’s in a name?-Advertising and the concept of brand-John Philip Jones
• Journal of Fashion Marketing Management

• Journal of Brand Management
• Journal of Product & Brand Management
• HBR
• Ebsco, Emerald ,Proquest
• Journal of Product & Brand Management

Page 196

Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 - - - 20 40 100
Teaching Tools:
Class lectures
Case study
Literature survey
Learning outcome:
In-depth understanding about the banding and brand management strategy
Assignment 1
Details/ description of assignment Create a hypothetical Fashion Brand, explain its identity through the Brand Identity Prism
and do a Comparative study of the Brand with other 2 well-known brands in the same
category.

Page 197

Evaluation parameter Content, Individual Understanding, Managerial Application, Innovation
Type of assignment Documentation & Presentation
Weightage 20
Assignment 2
Details/ description of assignment Map the Brand Architecture of the brand created in assignment 1 and find out the scope of
various extension possibilities for the same.
Evaluation parameter Content, Individual Understanding, Managerial Application, Innovation
Type of assignment Documentation & Presentation
Weightage 20
so on.
so on.
Page 198


Page 199

Subject
Week Semester
PB/ DE/CE)
Lecture 3
Strategic Tutorial / Seminars /
Self Study
Total 3
Pre-requisite: Marketing Management
Course objective:
1. To familiarize the students with the concept & process of strategic management with applications in the fashion Industry
2. To enable the students to develop comprehensive strategies for fashion business.
3. To expose the students to management strategies adopted by leading fashion brands.
Course structure:
Concept domain: Key terms

-Strategy, Mission, Goals, Objectives
-Analytical Tools-SWOT, BCG matrix, Michael Porter’s Diamond Model, Value Chain,
-Generic Competitive strategies – Differentiation, Overall Cost Leadership & Focus
-Strategic options-Project/build current positions, product development, market development, Diversification
-Strategy Implementation: functional strategies & strategic control, managing strategic changes
Knowledge domain: Up-to-date coverage of strategic management concepts & techniques for building and sustaining a
competitive advantage.
Skill domain: Improved analytical, managerial and decision-making skills.

Page 200

Course contents:
Practical / Self
Session Hrs/week Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing Hrs /week Hrs Hrs
number of required for contents to be chapter to define with text book/
sessions one chapter taught the depth of the publishers/ edition
required and further input with pg no
per breakup per
chapter/ topic
topic
Strategic Strategic Strategic management

Management- management: by Fred R. David
1 3 Overview, definition & stages (Ninth Edition): 3
Hierarchy PP 2-13
Strategy, Mission –
Business Definition
& Characteristics, Strategic management
Vision & Mission
3 Vision, Goals, by Fred R. David 3
2 statements,
Objectives (Ninth Edition):
objectives
PP 59-72
3 External
Assessment:
Sources of external
information, Strategic management
External Audit,
3 Forecasting Tools, by Fred R. David 3
Matrices: EFE &
External Factor (Ninth Edition):
CPM
Evaluation (EFE), PP 78-113
Competitive Profile
Matrix (CPM)
4 3 Porter's Five Competitive Strategic management 3

Forces Model and Forces; Emergent by Fred R. David

Page 201

Henry Mintzberg’s strategies (Ninth Edition):
Emergent PP 94-101
Strategies Model
Strategic management
Case Study -1 by
Charles W.L. Hill &
Gareth R. Jones
PP 46-57, 24-25
5 Internal
Strategic management
Assessment:
Internal Audit & by Fred R. David
3 Concept & Tools, 3
Analysis, IFE (Ninth Edition):
Internal Factor
PP118-151
Evaluation (IFE)
6 Strategic management
Generic by Fred R. David
Competitive (Ninth Edition):
Strategies: PP 174-177
Differentiation, General
3 Competitive 3
Overall Cost Strategic management
Leadership Strategies
by
Charles W.L. Hill &
Gareth R. Jones
PP 159-160
7 Strategic management
by Fred R. David
(Ninth Edition):
Value Chain and PP 177
Value Creation Value Chain
3 3
Cycle Value Creation Strategic management
by
Charles W.L. Hill &
Gareth R. Jones
PP 79-82, 93
Assignment -1 Topic: Application of the matrices for any organization preferably fashion related.
Assignment -2 (Before the end-term examination) Topic: Analysis of the applied strategy of an organization preferably
fashion related.
8 Mid-term examination

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9 Types of Ansoff's Model Strategic management
Strategies: by Fred R. David
3 Integration, (Ninth Edition): 3
Intensive; Ansoff’s PP 156-186
Model
10 Strategic 3-stage Strategic management

3 Alternatives: Framework by Fred R. David 3
Framework (Ninth Edition):
PP 194-200
11 Strategy Selection: Matrices Strategic management
by Fred R. David
3 Matrices: TOWS, (Ninth Edition): 3
SPACE, BCG, IE & PP 200-225
QSPM
12 Strategy Implementation & Strategic management

Implementation Formulation, by Fred R. David
3 Restructuring & (Ninth Edition): 3
Reengineering PP 234-268
13 Case Study -2
14 Marketing, Finance Implementation Strategic management

3 & R&D issues in tools by Fred R. David 3
Implementation (Ninth Edition):
PP 274-294
15 Strategic Control, Contingency Strategic management
Managing Strategic Planning by Fred R. David
3 3
Change (Ninth Edition):
PP 298-317
16
End- term Examination
Suggested reference books:
1. Strategic Management: Fred R. David, Pearson; 9th edition

2. Strategic management: Charles W.L. Hill & Gareth R. Jones, Biztantra; 2009 edition

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3. Strategic Management - Formulation, Implementation and Control: John A Pearce II Richard B Robinson Jr., Atlantic
4. Marketing Strategy: Boyd, Walker, Muller, Tata McGraw Hill; 5th edition
5. Competitive Advantage: Michel E. Porter, Free Press New York Edition 1995
6. Business Policy and Strategic Management: Azhar Kazmi, Tata McGraw Hill
7. Private Label Strategy: Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, Harvard Business Press 2007
8. Blue Ocean Strategy: W. Chan Kim and Renee Mauborgne, Harvard Business School Press 2005
9. Fortune at The Bottom of the Pyramid: C. K. Prahalad, Pearson Education, Inc. Wharton School Publishing, 2010
HBR
Economic & Political Weekly
The Indian Textile Journal
Advertising & market
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20
20 -- -- -- 20 40 100
Teaching Tools:
Lectures
Case Study

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Business Quiz
Presentation
Article Presentation
Learning outcome:
1. Understanding of strategic marketing concepts & their applications in contemporary fashion environment.
2. Understanding contemporary fashion marketing strategies & how they differ at different business levels
3. Development of skills in the areas of strategic thinking & strategy development.
Assignment 1
Details/ description of assignment Application of the matrices for any organization preferably fashion related.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application,
Weightage 20
Assignment 2
Details/ description of assignment Analysis of the applied strategy of an organization preferably fashion related.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application,
Type of assignment Document submission & presentation
Weightage 20
so on.

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so on.

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Subject Code Subject Sessions Hour/ Hour/ Credits (C/NC) Subject Type
Lecture
Practical / 3
Workshop
Tutorial /
MFM211P Special Product Groups 42 2 Core PB
Seminars /Field
Study
Self Study
Total 3
Course objective:
To provide a basic understanding of the key product categories in the Organized retail sector.
To understand the business dynamics of Product Groups other than Apparel.
To enable the students to explore other fashion and lifestyle sectors.
Course structure:
Concept domain: Basic product knowledge, Processes and practices of the identified product groups.
Knowledge domain: Understanding the basics of back-end and front-end operations and processes of the identified product
groups.
Skill domain: Application of concepts and techniques of managing the identified product groups in real life scenario.

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Course Content:
Session Hrs Content Keywords Reference Lecture Practical/ Self

Workshop Study
Details of Total hrs Details of the Keywords of the detailed Hrs Hrs Hrs
number of required for contents to be chapter to define the referencing
sessions one chapter taught depth of the input with text book/
required per and further publishers/
chapter/ topic breakup per edition with pg
topic no
1 Special Product Size, Organized Vs Handout
Group-1 Unorganized, Key
Players
Introduction to the
3 Industry-Indian Range Planning, 3
Perspective Development,4Ps at
each stage of PLC
Product Lifecycle
Management
2 Retail Dynamics - Supply Chain Handout

Business Process, Management, Front-
Key Issues and end Dynamics, Trade
Challenges Promotions, Selling
3 Tactics etc. 3
Comparison of Indian
Brands’ Practices
with International
Best Practices

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3 Future Scope. Handout
Discussions of Three
3 3
Successful
Brands/Organizations

Players
Introduction to the
each stage of PLC
Product Lifecycle
Management

3 Tactics etc. 3
Brands’ Practices
with International
Best Practices
6 3 Future Scope. Handout

3
Successful
7 3 Presentation on key
learnings of Front
3
End Exposure for
SPG 1&2

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8 Mid-Term Submission

Players
Introduction to the
each stage of PLC
Product Lifecycle
Management

3 Tactics etc. 3
Brands’ Practices
with International
Best Practices
11 Future Scope. Handout

3 3
Successful

Players
3 Introduction to the 3
Industry-Indian Range Planning,
each stage of PLC
Product Lifecycle

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Management
Retail Dynamics - Supply Chain Handout

13 3 Key Issues and end Dynamics, Trade
Tactics etc. 3
Brands’ Practices
with International
Best Practices
14 3 Future Scope.
3
Successful
15 3 Presentation on key
learnings of Front
3
End Exposure for
SPG 3&4
16 End Term Examination/Jury
Note: the selection of Special Product Groups will be centre specific; based on the competency of the centre.
The choice has to be made from the comprehensive list below:
1. FMCG
2. Beauty and Wellness
3. Jewellery and Watches
4. Footwear
5. Leather Accessories
6. Home Decor
7. Food & Grocery

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8. Denim
Assignment 1
Details/ description of assignment Presentation on key learnings of Front End Exposure for SPG 1&2
Weightage 20
Assignment 2
Details/ description of assignment Presentation on key learnings of Front End Exposure for SPG 3&4
Weightage 20
Industry specific magazines and Journals

Page 212

Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Teaching Tools:

Live Projects
Term Project
1-2 expert lectures
Learning outcome:


Page 213

Subject
Subject Code Subject Sessions Credit Type (TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical / Workshop -
Intellectual Tutorial / Seminars /
MFM213T - 42 3 Core TH
Property Rights Field Study
Self Study -
Total 3
Pre-requisite: Nil
Course objective: To impart a basic understanding on the subject of Intellectual Property Rights (IPR) specifically as applied to the
area of creative arts, fashion design and textile industry. The idea is to give an overall exposure to the students so that they not only
learn how to protect their own rights and but also learn how to respect others’ rights. An important aspect is leveraging one’s IP in
business. Sufficient inputs have been added in the curriculum to show students how IP is and can be used for commercial benefits.
Course structure:
Concept domain -The idea of the course is to elucidate the use of IP in the areas of design and technology. It is important to explain
to students how in today’s world IP is crucial for knowledge economies to survive. How knowledge has itself become a product that
can be traded in the form of IP.
Knowledge domain - Knowledge of various streams of IPRs like patents, trademarks, designs, copyright etc. and how to protect
these.
Skill domain - To be able to recognize which is the IP that is worth protecting and then proceed accordingly.
Course contents:

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Practical / Self
Workshop Study
Details of Total hrs Details of the contents to be Keywords of the Detailed Hrs Hrs Hrs
number of required for taught chapter to define the referencing with
sessions one chapter depth of the input text book/
required per and further publishers/ edition
chapter/ topic breakup per with PNo.
topic
1 Introduction to IPR Introduction, WIPO: secrets of
Creativity Tangible Property, Intellectual
Idea and Creativity Intangible Property, Property: A Guide
Different forms of Industrial Property, to Small and
creative expression Copyright Medium Sized
Need for protection Exporters
Role of IPR in creativity
IP Tools – an Presentation
introduction
Copyright & related
Issues
3 Industrial Property
Trademarks 3
Patents
Industrial Designs
Trade Secrets
Layout Designs of
Integrated Chips
Geographical
Indications
Unfair Competition
o Competitiveness
Product, Commodity,
brands
Importance of branding

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SME competitiveness
o Business Plan &
Strategy
Knowledge economy
Innovation process
Corporate Strategy
Commercialisation
strategy
Collaboration
Open Innovation –
interfaces & boundaries
IP strategy
Exploiting IP assets
2 Trademarks Definition, types, WIPO: Making a
o Trade Marks( Incl. collective marks, Mark: An
Certification Marks & certification marks, Introduction to
Collective Marks ) genericide Trademarks for
What is a trademark importance, legal Small and
What are trademarks protection, filling Medium-sized
for procedure, Enterprises;
Why to prosecution, case
trademark(advantages studies Presentation
& disadvantages)
3 Types of trademark 3
Registration of
trademark
Using trademarks
What to do in case of
Infringement
Relevant cases &
examples from industry
o Trade Mark Licensing
Brand Vs Trade Mark
Role of Trade Mark

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Franchising
Licensing
Trade Mark
infringement
Case Studies
3 Copyrights and Related rights Definition, related WIPO: Creative
o Copyright rights, economic Expression: An
What are copyright and rights, moral rights, Introduction to
other related rights fair use, legal Copyright and
Who all can be protected protection, filling Related Rights for
under copyright procedure, Small and Medium
Advantages of copyright protection, case Sized Enterprises;
3 Registration of copyright studies 3
Concept of collective Presentation
management of copyright
“Use of Work” protected
by copyright
enforcing copyright
Relevant cases &
4 Industrial Design Definition, WIPO: Looking
o Design Registration significance, legal good: An
Introduction to industrial protection, filling introduction to
design procedure, Industrial Designs
Need for protecting ( prosecution, case for Small and
advantages & studies, overlap of Medium- sized
3 disadvantages) design and Enterprises; 3
What can & cannot be trademark
protected Presentation
Registration of Industrial
design in India & Abroad
Trademark & design
relationship

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Relevant cases &
5 Patents
o Patent Information
Patent & its importance
What all can be patented?
How to get a patent? Definition
How much do patent cost? patentability criteria,
Advantages of patent rights product and
WIPO: Inventing
documents process patents,
the Future : An
Concept of Utility model significance, non –
Introduction to
Commercializing patent patentable
Patents for Small
3 technology inventions, legal 3
and Medium Sized
Enforcing patents protection, filling
Enterprises;
International patent procedure,
classification system(IPC) & projection, PCT and
Presentation
patenting abroad convention
Patent Cooperation Treaty ( application , case
PCT) studies
Case study/discussion of an
patented item related to fash
industry
6 Trade Secret Definition, WIPO: Secrets of

o Trade Secrets, Know significance, Intellectual
How qualification of Property: a guide
What are trade secrets information as a to Small and
Protection of trade secrets secret, protection Medium Sized
3 3
Advantages and strategies, legal Exports
disadvantages of trade remedies, patent vs. Presentation
secret trade secret ,case
Developing trade secret studies
strategy for business

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Relevant cases &
7 Case Study /
3 3
Presentation
8 MID TERM EXAMINATION
9 Geographic Indication and Definition, WIPO : Marketing
traditional knowledge Difference between Crafts and Visual
o GI (Incl. Issues related GI and trademark, Arts : the Role of
to traditional Significance- Intellectual
Knowledge) specifically to India, Property
Basics of GI genericide,
Protection of GI at producer, Presentation
National Level Owner, legal
Protection of GI at protection ,filling
3 3
International Level procedure,
Registration Process in prosecution, case
India studies, traditional
Procedure for Filing GI knowledge –
Application implications, current
Registered GIs in India scenario and
Basics of Traditional interest, TKDL, case
Knowledge studies
Case study Discussions
10 IP Transactions Definition, types, WIPO: Secrets of
o IP Transactions due diligence, Intellectual
What is IP transaction Licensing, Property: A guide
Transaction Opportunities Franchising to Small and
and relevance of IP Merchandising, case Medium Sized
3 3
Identification of patent studies Exporters
assets.
Patent Brokering and WIPO:
acquisition Exchanging Value
Due diligence : Negotiating

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Internet-related Technology
technology and trade Licensing
transactions involving Agreements
intellectual property
o FRANCHISING Presentation
What is franchising and
franchise relationship
Types of franchise system
Traditional licensing Vs
Franchising
Advantages and
disadvantages
Terms of Franchise
Agreement
Important factors to
consider when preparing
franchise agreement
o MERCHANDISING
Merchandising Vs
Merchandising rights
Why consider
merchandising
Character and personality
merchandising
Merchandising strategy
and what IP are most
often merchandised
What to consider when
merchandising IP
Relevant cases &
11 IP and websites Definition, domain www.wpo.int
3 o IP and Web Sites names, g TLD 3
&Domain names elements of IP in a

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IP & Websites Website, on –line
What elements of the protection, web
website can be protected development
How to protect your agreement, cyber
website squatting, online IP
Who owns the IP rights in disputes, UDRP,
your website? INDRP, case studies
Web Development
Agreement Quiz at the end of
Material owned by others the topic
Creating , launching,
maintaining,
developing the website -
IP issues
case studies
IP & Domain Names
What is the domain
name?
what is the nature of the
dispute?
why so many disputes?
how does the
UDRP(INDRP) work?
what factors guide the
panelist's dicision?
case studies from indian
domain
• rediff.in
• orkut.in
• internet.in
• computer.in

Page 221

o Photographers
Protection of online/web
photography
12 IP Audit Definition,Significan www.wpo.int
Introduction nce Types, Audit
What is an Intellectual team, Initial data
Property Audit? gathering, Audit Presentation
When an Audit Should Be report, elements of
Undertaken report, case studies
Scope of the Audit
Who Should Do the Quiz at the end of
Audit? the topic
Audit Plan
3 3
Initial Information
Gathering
Written Report of Results
of the Audit
Federal and State Filings
Ownership Issues
Infringement Issues
Other Issues
The Importance of an
Intellectual Property Audit
13 Patent Information and IP Definition, www.wipo.int
Valuation significance,
o Inventions and Patents international patent WIPO:
What are patents classification, utility Exchanging Value:
Protection of patents model, Negotiating
3 3
Advantages and methodologies of Technology
disadvantages of patents valuation, case Licensing
Registration of patent in studies Agreements
India & Abroad
Relevant cases & Quiz at the end of Presentation

Page 222

examples from industry the topic
INTRODUCTION &
SIGNIFICANCE
PARAMETERS FOR
ASSISTING VALUATION
DIFFERENT
METHODOLOGIES
• COST
• MARKETING
• INCOME
INTERNATIONAL
VALUATION
STANDARDS
LIMITATIONS OF IPR
VALUATION
14 Character Merchandising What is
Character
merchandising
Source of
characters
Brief history of
Character
merchandising
3 Types of 3
Character
merchandising
Rights and
ownership of
characters
Legal protection
of the
merchandising

Page 223

character .
Relevant cases
& examples
from industry
15 Class Presentation
3 3
16 END TERM EXAMINATION
Suggested reference Books:
Apart from the ones mentioned with the course curriculum:
Reference: Magazine, Journals and other sources:

1. Journal – Patent and Trademark Cases
1. www,wipo.int
2. www.wto.org
3. www.patentoffice.nic,in
4. www.uspto.gov
5. www.epo.org
Evaluation Matrix:

Page 224

Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 10 10 - - 20 40 100
Teaching Tools:
Lectures
Case studies
Presentation
Workshop
1-2 Expert Lectures
Learning Outcome: Awareness amongst student’s vis-à-vis.IPR and others’ rights.
Assignment 1
Details/ description of assignment Case Study Presentation
Evaluation parameter Content, presentation quality and style of submission
Type of assignment Document Submission on CD
Weightage 20
Assignment 2
Details/ description of assignment Geographical indications: Relevance for Fashion/ Apparel/Handcrafts Sector
Evaluation parameter Content, presentation quality and skills

Page 225

Weightage 10
Assignment 3
Details/ description of assignment Case Study Presentation
Evaluation parameter Content, presentation quality and skills

Weightage 10
so on.
so on.

Page 226

Subject
Week Semester
PB/ DE/CE)
Lecture
Entrepreneurship Tutorial / Seminars /
Self Study
Total 3
Pre-requisite: Knowledge on Marketing, Production, Finance, HR, Merchandising, Retailing and Management
Course objective:
1. To enable them to identify the opportunities in apparel, textile and Accessories
2. To enable them to evaluate the opportunities
3. To enable them to prepare a viable & detailed business plan
4. To enable them to apprise the project on different parameters like market feasibility & technical feasibility.
Course structure:
Concept domain: To enable them to identify the opportunities in apparel, textile and Accessories, to enable them to evaluate the
opportunities
Knowledge domain: To enable them to prepare a viable & detailed business plan, to enable them to appraise the project on
different parameters like market feasibility & technical feasibility.
Skill domain: Business plan
Course contents:

Page 227

Practical / Self
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with text Hrs Hrs Hrs
number of required for contents to be chapter to define the book/ publishers/ edition with
sessions one chapter taught depth of the input pg no
topic topic
1 What is
Entrepreneurship Successfully
Introduction to Entrepreneurship, Why
launching New Ventures by
Entrepreneurship Entrepreneurship,
3 Bruce R. Barringer & R. Duane 3
Characteristics of
Ireland, Pearson publication,
Case Study -1 Entrepreneur &
2008. Page no:2 to 10
Entrepreneurship
2 Entrepreneurship Successfully
Importance of
Importance of Entrepreneurship,
3 Bruce R. Barringer & R. Duane 3
Entrepreneurship Common Myths about
Ireland, Pearson publication,
Entrepreneurship
2008. Page no:11 to 20
3 Entrepreneurship by Robert D
Hisrich, Michael P Peters, Dean
A Shepherd Tata McGraw-Hill
Different exercises on
publication 6th Edition, page
generation of
nos:132 to 144
opportunity like Brain
Opportunity storming, news paper
3 Generation / exercises, Focus 3
Bruce R.Baeeinger, R. Duane
Identification groups, Problem
Ireland, Pearson LPE 2009 2nd
inventory analysis,
Print, Page nos: 26 to 49.
Creative problem
Entrepreneur’s Tool Kit: Tools
solving
and Techniques to Lauch and
Grow your New Business ,
Harward Business School

Page 228

Press, 2005 Edition, Page
nos: 12 to 23
4 Evaluation & Entrepreneur /expert Entrepreneurship – Theory,
Selection of interaction on Process & Practice by Donald F.
opportunity, opportunity evaluation & Kuratko, Richard M.
Steps for starting selection Hodgetts, Thomson South
th
enterprise, Steps for starting Wesrtern Publication 6 Edition,
Business Model enterprise, Business Page nos: 398 to 425
model and its Entrepreneur’s Tool Kit: Tools
importance & and Techniques to Lauch and
Components of Grow your New Business ,
Effective business Harward Business School
model Press, 2005 Edition, Page nos:
3 3
24 to 30
Bruce R. Barringer & R. Duane
Ireland, Pearson LPE 2009 2nd
Print, Page nos: 50 to 73
Fundamentals of
Entrepreneurship by Sangram
Keshari Mohanty, PHI
Publication, 2005. Page no: 71
to 75
Benchmarked assignment 1- Live Project – Idea generation & Opportunity identification for small business / startup / family business (20
Marks)
5 Importance of business Entrepreneurship by Robert D
plan for entrepreneur Hisrich, Michael P Peters, Dean
*as well as to the A Shepherd Tata McGraw-Hill
Overview of
3 providers of finance and publication 6th Edition, page 3
business plan
other stake holders, nos:184 to 217
Components of Entrepreneurship Successfully
business plan & Time launching New Ventures by

Page 229

period * of 3 to 5 years Bruce R.Barringer & R. Duane
Ireland Pearson LPE 2009 2nd
Print, Page nos: 202 to 227.
Opportunity/concept/ent
Opportunity Hisrich, Michael P Peters, Dean
erprise market analysis
3 Description, A Shepherd Tata McGraw-Hill 3
of the product and its
Industry analysis publication 6th Edition, page
competitors
nos:184 to 247
Production, Quality, Hisrich, Michael P Peters, Dean
3 Operations plan R&D and other A Shepherd Tata McGraw-Hill 3
operations publication 6th Edition, page
nos:184 to 217
8 Mid Term Submission
9 Detailed marketing plan
about product mix,
marketing mix etc.
Risks – Market,
Marketing plan Competition, Entrepreneurship by Robert D
Assessment of Risk Technology, regulatory, Hisrich, Michael P Peters, Dean
and Implementation financial &
3 A Shepherd Tata McGraw-Hill 3
Schedule management and publication 6th Edition, page
contingency plans nos:219 to 240
Case Study -2
Implementation
Schedule – Individual
activity wise and key
milestones
10 Organisational plan Detailed organizational
Entrepreneurship by Robert D
plan about form of
Show Excerpts ownership,
3 A Shepherd Tata McGraw-Hill 3
from Movies management team,
(select any one roles and
nos:248 to 267
from list given responsibilities of team

Page 230

below) members
11 Sources and application
of funds, cash in flows
& out flows
Entrepreneurship by Robert D
*break even analysis,
pro-forma balance
3 Financial plan A Shepherd Tata McGraw-Hill 3
sheets and income
sheets for a period of 3
nos:274 to 291
to 5 years including
calculations such as
ROI, IRR etc.
Contents to be covered
Entrepreneurship – Theory,
in executive summary
Process & Practice by Donald F.
Executive summary of business plan,
Kuratko, Richard M. Hodgetts ,
12 3 & Business plan Procedure for Report 3
Thomson South Western
preparation writing
Publication 6th Edition, page
* including Appendix
nos: 398 to 425
and related documents
Expert lecture on
preparation of
13 3 3
business plan &
Project appraisal
Benchmarked assignment 2 : Preparation of detailed business plan for the selected opportunity in the assignment 1
(with presentation) (20 Marks)
Dynamics of Entrepreneurial
Appraisal of project –
Development and Management
Economic, technical,,
by Vasant Desai, Himalaya
14 3 Project Appraisal management, 3
Publishing House, Fourth
organization,
revised 2007 edition, page
operational, market
nos:275 to 290
Sources of finance Financial institutions, Fundamentals of
15 3 for Entrepreneurs govt. support, Venture Entrepreneurship by Sangram 3
Legal capitalists, Angel Keshari Mohanty, PHI

Page 231

requirements, investors etc. publication, 2005. Page no:87 to
Important acts, Legal requirements – 96
Government No objection certificate Entrepreneur’s Tool Kit – Tools
Schemes and from Local body, and Techniques to Grow Your
policies registration of firm/unit Business – HBS Press, 2005
in DIC, statutory license Edition Page no: 87 to 128
or clearance Legal – Fundamentals of
Acts – factories act, Entrepreneurship by Sangram
sale of goods act, Keshari Mohanty, PHI
industrial dispute act, Publication, 2005. Page no: 75
EPF act, minimum to 85 and 143 to 144
wages act etc.
Web sites of MSME, KVIC,
Govt. Schemes / Textiles and Rural development
Policies – General like for govt. schemes
Prime Minister
Employment
Generation Programme
(PMEGP), Credit linked
capital subsidy scheme,
general and related to
apparel, textile and
accessories
16 End Term Exam/Jury
1. Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough, PHI
14th Edition
2. Entrepreneurship –Successfully Launching New Ventures by Bruce R. Barringer & R. Duamce Ireland , Persons Low Price
Edition
3. Entrepreneurship – New Venture Creation by David H. Holt , PHI publication
4. Entrepreneurial Development in India by C.B. Gupta & N.P. Srinivasan, Sultan Chand & Sons

Page 232

5. Dream – Rashmi Bansal (Westland publication)
Magazines:
1. Dare – Monthly magazine from Cybermedia publication
2. Entrepreneur – Monthly magazine from Infomedia 18
3. Startups - Monthly magazine from Infomedia 18
Web sites: 1. www.nenonline.org study materials and other information can be accessed
2. www.inc.com
3. www.entrepreneur.com
4. www.kauffman.org
5. www.entre-ed.org/
6 http://europa.eu/enterprise/entrepreurship/support_measures/training_education/
7. http://www.usatoday.com/educate/entrepreneur.htm
8. http://www.ceed.info/
9. http://www3.babson.edu./ESHIP/default.cfm/
10. http://edcorner.stanford.edu/
List of Movies:
“The Wall Street”,
“Guru”
“Pirates of the Silicon Valley”
“The Social Network”
“Jerry Maguire”
Journals: 1. International Journal of Entrepreneurial Behaviour and Research

2. Journal of Small Business and enterprise Development
3. International Journal of Gender and Entrepreneurship
Evaluation Matrix:

Page 233

Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Teaching Tools: 1. Lectures

2. Case studies
3. Entrepreneur meet / Expert interactions
4. Discussions and exercises
Learning outcome: 1. Make the students to understand the process of opportunity generation,
Evaluation & selection related to apparel, textile and accessories sector
2. Make the students to prepare the detailed business plan for the new
venture
3. Make the students to understand the process of project appraisal
4. Knowledge on New enterprise creation and managing the new venture
Assignment 1
Details/ description of assignment Live Project - Idea generation & Opportunity identification for small business / startup /
family business
Evaluation parameter Generation of ideas including the process of generation
Evaluation of ideas including process of evaluation
Selection of one idea and selection process
Type of assignment Document submission and presentation
Weightage 20

Page 234

Assignment 2
Details/ description of assignment Preparation of detailed business plan for the selected opportunity in the assignment 1
Evaluation parameter Content, understanding and application of concepts

Type of assignment Document submission and Presentation
Weightage 20

Page 235

Subject
Week Semester
PB/ DE/CE)
Lecture
MFM217DE Global Marketing 42 2 Core PB/DE
Field Study
Self Study
Total 3
Pre-requisite: In-depth Knowledge of Marketing Management and Global Trends
Course objective:
1) To provide the knowledge of marketing management in the Global perspective along with environment and marketing
strategies for the dynamic Global market.
2) To familiarize the students with the basic knowledge, conceptual framework and prevailing practices in Global Marketing.
3) To enable the students to use various marketing tools in global marketing prospective.
4) To develop skills for financial decision making and production decision-making.
5) To explore the influence of politics on contemporary Global trade.
Course structure:
Concept domain- Nature, importance and scope; Frame work, Trade theories, Dimensions, Global Economic Environment,
Regional economic Co-operation, Global Marketing firms, Market analysis and entry strategies, Product strategies, Pricing
strategies, Distribution strategies, Promotion strategy, Foreign exchange, Risk, Foreign Investment, Sourcing, Value chain
and logistics management, Recent Developments in Global marketing.
Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc.
Skill domain- Development of analytical and managerial skills for understanding global marketing and the environment.

Page 236

Course contents:
Practical / Self
Session Hrs Content Keywords Reference Lecture Worksho Study
p
Total hrs
Details of
required
number of detailed
for one
sessions referencing with
chapter Details of the contents Keywords of the chapter to
required text book/ Hrs Hrs Hrs
and to be taught define the depth of the input
per publishers/ edition
further
chapter/ with pg no
breakup
topic
per topic
1 Introduction to Global
Concepts: Nature, importance Global Marketing
Marketing
and scope; Management –
3 EPRG Framework – Warren J Keegan 3
Driving and restraining forces Chapter 1
affecting global integration
2 International
business
Principles of Absolute
environments and
Advantage, Comparative
operations-
Trade theories Advantage, and Competitive
3 Daniels, 3
Advantage, trade pattern
Radebaugh,
theories, PLC theory, Factor
Sullivan, Salwan
mobility theory
12th edition
Chapter 6
3 International
business
environments and
Cultural environment Cultural awareness, operations-
3 facing business behavioral practices, dealing Daniels, 3
with cultural differences. Radebaugh,
Sullivan, Salwan
12th edition
Chapter 2
4 Political and legal Political environment International
3 3
environments facing Legal environment business

Page 237

business Legal issues in Business environments and
operations-
Daniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 3
5 Economic environment International
facing business business
environments and
Elements of economic
operations-
environment
3 Daniels, 3
Features of an economy
Radebaugh,
Integrating economic analysis
Sullivan, Salwan
12th edition
Chapter 4
6 Government influence on International
trade business
environments and
operations-
3 Tariff & Non-Tariff Barriers Daniels, 3
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 7
7 Presentation on bench
3 marked assignment 1 3
Benchmarked assignment 1- Case Analysis on political/legal/economic/cultural environment facing business(10 marks)
8 Mid term Submission

Benchmarked assignment 2- Submission/ Presentation on regional trading groups 10 marks
Benchmarked assignment 3 - Presentation on product launch in International market- 20 marks

Page 238

9 International
business
Major foreign exchange
environments and
markets
operations-
Global foreign exchange Foreign exchange trading
3 Daniels, 3
markets process
Radebaugh,
How companies use foreign
Sullivan, Salwan
exchange
12th edition
Chapter9
10 International
business
IMF, Exchange rate
environments and
arrangements, determining
operations-
Determination of exchange rates, forecasting
3 Daniels, 3
exchange rates exchange rates, business
Radebaugh,
implications of exchange
Sullivan, Salwan
rates.
12th edition
Chapter 10
11 Presentation on
assignment -2
3 WTO, GATT, Regional 3
trading groups,
commodity agreements
International
business
Information required for
environments and
scanning, collecting and
operations-
Country evaluation and analyzing data, country
12 3 Daniels, 3
selection comparison toolsallocating
Radebaugh,
among locations, non
Sullivan, Salwan
comparative decision making
12th edition
Chapter12
International
business
Marketing globally –product,
environments and
Managing international promotion, price, branding,
13 3 operations- 3
operations and distribution strategies,
Daniels,
managing the marketing mix
Radebaugh,
Sullivan, Salwan
Page 239

12th edition
Chapter16
International
business
environments and
Marketing globally –product,
Managing international operations-
promotion, price, branding,
14 3 operations Daniels, 3
and distribution strategies,
Radebaugh,
managing the marketing mix
Sullivan, Salwan
12th edition
Chapter16
Presentations on
15 3 assignment 3 3
16 End Term Exam/Jury

1. Philip R.Cateora John L.Graham & Prashant Salwan; Tata Mc-Graw Hill; New Delhi INTERNATIONAL MARKETING
2. Gillespie,Jeannet, Hennessey, Global Marketing, Second Edition (2007),Houghton Miffelin company,
3. Robert J. Carbaugh; International Economics
4. Subhash C.Jain; 6th Edition;South-Western, Thomson Learning; Singapore; International Marketing
5. Douglas Lamont; Blackwell Publishers, USA; Global Marketing
6. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi
7. F. Black and Sundaram: International Business Environment, Prentice Hall of India, New Delhi.
8. F. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi.
9. Sodersten, B.O: International Economics, Macmillan, London.
10. Peter H Lindert: International Economics; Richard D, Irwin, Illinois.
11. R.Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York
12. Blue Ocean Strategy – Harvard Business School Press
13. A View from the outside – P.Chidambaram
International Journal of emerging market

Global Magazine
Business Today
Business India

Page 240

Business World
Apparel fortnightly
Clothes Line
Apparel online
Indian Textile Journal
HBR
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Mid – Term
Total
submission/
political/legal/econ
Presentation Market Plan & Product
omic/cultural Written exam Written exam -
on regional Launch
environment
trading groups
10 20 10 20 40 100
Teaching Tools:
Lectures
Case study
Group discussion
Self Study
Learning outcome:
Basic understanding of Global marketing concepts, theory and their applications in contemporary environment.
Understanding of operation approach to management.
The students must be able to relate and apply the concepts to real life situations
Understanding of various types of Global marketing organizations.
Development of managerial skills in the areas of product pricing, promotions and distribution.

Page 241

Assignment 1 -
Details/ description of assignment Case Analysis on political/legal/economic/cultural environment
facing business
Evaluation parameter Understanding of the concept and the way of interpretation and
presentation
Weight age 10
Assignment 2 – Case Analysis

Details/ description of assignment Submission/ Presentation on regional trading groups
Evaluation parameter Understanding of the concept and the way of interpretation and
presentation
Type of assignment Presentation /submission
Weight age 10
Assignment 3 – Global marketing mix strategies of an international organization
Details/ description of assignment Product Launch: Develop a marketing plan with a detailed
marketing mix for product launch in the global market
Evaluation parameter Understanding and application of concepts and presentation
Type of assignment Presentation and Documentation
Weight age 20

Page 242

Subject
Hours / Hour /
Week Semester
DE/CE)
Lecture
Practical/Workshop 3
MFM219DE Services Marketing
Tutorial/Seminars/
42 2 None Core PB/DE
Field Study
Self-Study
Total 3
Pre-requisite : Fashion Marketing Management
Course objective ‐ To enable the students to understand the strategy of managing service
‐ To develop the knowledge and skills of managing quality of service
Course structure :
Concept domain : Marketing of Services
Knowledge domain : SERVQUAL, Service Gap
Skill domain : Skills to work on different technology platform.

Page 243

Course contents:
Session Hrs Content Keywords Reference Lecture Practical(Experiential Self

Learning through study
Case study, Role
Play, Field Visit)
Details of Total hrs Details of the Keywords of the detailed Hrs Hrs Hrs
number of required for contents to be chapter to define the referencing with
sessions one chapter taught depth of the input text book/
required per and further publishers/
chapter/ topic breakup per edition with pg no
topic
1 Services What is Service?, Reading:

Marketing Characteristics of T1:Chapter 1,
introduction and Service, Difference
concept. Reasons between service and Page:2-31
3 for Growth of product, Service T2:Chapter 1, 3
Services. Marketing Mix Page:3-26
Case Study
2 Service Quality Customer Gap, Reading:

Provider Gap 1, T1:Chapter 2,
Gap Model Provider Gap 2,
Provider Gap 3, Page:33-51
3 Provider Gap 4 3

Page 244

Case Study
3 Consumer Search, Experience Reading:

behavior in and Credence T1:Chapter 3,
service. properties, Consumer
3 Choice, Need Page:52-79, 3
Case Study. recognition, T2: Chapter 2,
information Search Page:29-53
4 Positioning Positioning the Reading: T2:

Services in service brand, Chapter 2,
3 Competitive Internal, Market and age:57-76 3
Markets. competitor analysis
Case Study.
5 Customer Meaning and Type of Reading:

Expectation of Services, Factors T1:Chapter 4,
3 service.s that Influences 3
Customer Page:84-96
Case Study. Expectations
6 Customer Customers’ Reading:

Perception of Perception, T1:Chapter 5,
Service. Customers’
Satisfaction, Service Page:108-139
3 3
Quality
Case Study.
7 Listening to Understanding Reading:

3 Customers Customers through T1:Chapter 6, 3
through Market Research

Page 245

Research. Page:144-179
Case Study.
8 Mid term Submission
9 Customer Factors Necessary Reading:

Defined Service for Appropriate T1:Chapter 10,
Standards. Service Standard,
3 Customer Defined Page:293-316 3
Case Study. Standard, Guidelines
for Physical Evidence
Strategy.
10 Physical Physical Evidence, Reading:

Evidence and the Service Scape, Type T1:Chapter 11,
Service Scape. of Service Scape.
3 Page:293-316 3
Case Study.
T2: Chapter 10
Page:285-304
11 Employee’s role Service Culture, Reading:

in Service Critical Importance of T1:Chapter 12,
Delivery. Service Employees,
3 Boundary-Spanning Page:359-374, 3
Case Study. Role, Emotional T2:Chapter 11,
Labor. Page:309-336
12 Customers Roles Co-Creation, Reading:

in Service Strategy to Enhance T1:Chapter 13,
3 Delivery. Customer 3
Participation. Page:399-480
Case Study.

Page 246

13 Integrated Integrated Marketing Reading:
Service Marketing Communication for T1:Chapter 13,
Communication. Services, Matching
3 Promises with Page:497-515 3
Case Study. Delivery. R2: chapter 5,
Page:125-148
14 Pricing and Customer Reading:

Revenue Knowledge of T1:Chapter 17,
Management for Service Prices,
3 the Services. Pricing Strategies for Page:527-547 3
Services. T2: chapter 6,
Case Study.
Page:151-178
15 Service Impact of Service Reading:

Recovery. Failure and T1:Chapter 8,
3 Recovery, Service 3
Case Study. Recovery Strategies Page:218-235
16 End term Examination/Jury
Readings:
Text:
T:1: V.A. Zeithaml & M J Bitner : Service Marketing, Tata McGraw Hill.
T:2: Cristopher.H. Lovelock & Jochen Wirtz: Services Marketing; Prentice Hall International, N.J, Fifth Edition( 1996).
References:
1. Hellen Woodruffe : Service Marketing, McMillan (India) Ltd.

Page 247

2. J A Fitzsimmons & M J Fitzsimmons : Service Management, McGraw Hill.
3. P.K. Gupta, Service Marketing,EPH, Apte, Service Marketing, OUP
Journal:
Dabholkar, P.A., Thorpe, D.I., Rentz, J.O. (1996), "A measure of service quality for retail stories: scale development and validation",
Journal of the Academy of Marketing Science, Vol. 24 No.1, pp.3-16.
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1985), “A Conceptual Model of Service Quality and Its Implications for
Future Research”, Journal of Marketing, Vol.49 (Fall 1985), 41-50.
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1988), “SERVQUAL: a multiple-item scale for measuring customer
perceptions of service quality”, Journal of Retailing, Vol. 64 pp. 12-40.
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 20 40 100
Teaching Tools:
Class lectures
1-2 expert lectures
Learning outcome: Understanding about the strategy of managing service industry

Page 248

Assignment 1
Details/ description of Service Quality Gap Model with reference to a particular service industry
assignment
Evaluation parameter Performance during the presentation
Weight age 20
Assignment 2 -
Details/ description of SERVQUAL: Evaluation of the service quality of a particular service based on the perception of the
assignment consumers
Evaluation parameter Content, Individual Understanding, Presentation

Type of assignment Presentation & Submission
Weight age 20
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1988), “SERVQUAL: a multiple-item scale for measuring customer
perceptions of service quality”, Journal of Retailing, Vol. 64 pp. 12-40.

Page 249

Subject
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Human Resource Tutorial /
MFM221DE 42 2 Non-Core PB/DE
Management Seminars / Field
Study
Self Study
Total 3
Pre-requisite: Nil
Course objective:
- To understand how people behave in an organization
- To understand how to effectively recognize and resolve human issues in organizational settings
- To inculcate learning spirit, constant innovation and concern towards people and environment.
Course structure:
Concept domain - The course aims to help the students understand concepts and issues related to Team Management.
Knowledge domain - It also aims to impart skills to students for managing people through understanding of self and interpersonal
Relationships
Skill domain - It prepares the students in various areas of recruitment, selection, placement, training & development, motivation
and team building.

Page 250

Course Contents:
Practical/ Self Study

Workshop
Details of Total hrs Details of the Keywords of the Detailed referencing Hrs
number of required contents to be chapter to define with text book/
sessions for one taught the depth of the publishers/ edition
required chapter input with pg no
per and further
chapter/ breakup
topic per topic
1 Introduction Human Resource
Management – Texts
HRM – Nature, and cases by K.
Scope, Functions & Aswathappa,
Objective Difference between
PM & HRM 5th edition pg: 3 to 25
Paradoxes
3 HRM in small – 3
Organisation of HR
scale unit & large –
Department
scale unit
Personal policies &
principles
HRM models
2 Environment of External: Political – Human Resource

HRM: legal, Economic, Management – Texts
Technological, and cases by K.
External & internal cultural Aswathappa 5th
3 forces 3
edition pg: 30 to 48
Internal: Strategy,
Knowing the Task& leadership,
environment & Unions,
scanning the organizational

Page 251

environment culture and conflict
Integrating HR Role of HR in
strategies into strategic
Business strategy management 5th edition pg: 52 to
58
SHRM – Nature, Corporate level,
Business, Models Business unit level,
functional level
Strategy formulation
Strategy evaluation
3 Human Resource Type & strategy of Human Resource

Planning: organization Management – Texts
and cases by K.
Nature, importance Time horizon, Aswathappa,
organizational
Factor affecting growth cycle & 5th edition pg: 74 to
HRP planning etc., 97
The planning Organisational
3 process. objectives & 3
Requisite for policies, HR need &

successful HRP HR Supply
forecast, HR
Barriers to HRP programming, HRP
implementation,
Control &
evaluation of
programme
4 Job analysis Strategic choices, Human Resource

3 gathering Management – Texts 3
Nature, purpose, information, and cases by K.
problems process

Page 252

Process information, job Aswathappa,
description, job
Methods of specification 5th edition pg: 105 to
collecting job data 135
Organizational,
Job analysis and Environmental,
TQM
Behavioural,
Job analysis and
strategic HRM Job rotation, Job
engineering,
Job design
Job enlargements,
Steps, factors Job enrichment,
affecting Job design socio-technical
Job design systems
approaches
Contemporary
issues in Job design
Business process
re-engineering
5 Recruitment: External : Supply & Human Resource

demand Management – Texts
Nature, purpose & and cases by K.
importance Unemployment Aswathappa
rate, Labour
Factors governing market, political – 5th edition pg:
3 3
recruitment legal son of soil,
External & internal image
factors Internal :
Recruitment process Recruitment policy,

Page 253

Sources of HRP
recruitment –
internal & external Size of the firm
Cost, Growth &
Philosophers of Expansion
recruiting
Recruitment
Alternatives to planning, strategy
recruitment development,
Searching,
screening
evaluation and
control
6 Selection : Preliminary Human Resource

interview, selection Management – Texts
Nature, organization test, employment and cases by K.
for selection internee, reference Aswathappa
and background
3 Selection process 5th edition pg: 3
analysis, selection
Barriers to effective decision, physical
selection examination, Job
offer, Employment
Selection in India contract, evaluation
7 Induction Formal or informal, Human Resource

individual or Management – Texts
Purpose collective, serial or and cases by K.
Orientation disjunctive, Aswathappa
3 programme investiture or 3
divestiture 5th edition pg:191-198
Requisites of an
effective program,
evaluation of Assessment –
Orientation

Page 254

programme , classification model
problems & employee
placement
Placement
Placement Problem
8 Mid-Term Submission
9 Training & Skills, education, Human Resource

Development development, Management – Texts
ethics, Attitudinal and cases by K.
Nature, inputs, gaps changes, Decision Aswathappa,
The training process making & problem
solving skills 5th edition Pg 206-
Impediments to 233
effective training Need assessment,
3 Career development instructional 3
objectives,
designing, T & D
program,
implementation of
the training
program,
evaluation of the
program
Performance Objectives, Human Resource

Appraisal establish job Management – Texts
expecting and etc., and cases by K.
Nature, objectives Aswathappa,
10 & 11 6 6
Appraisal process 5th edition Pg. 239 -
Edward Deming on 280
Performance

Page 255

appraisal
Challenge of
Performance
appraisal, Legal
issues associated
with Performance
appraisal
Job evaluation Analytical non- Human Resource

analytical methods Management – Texts
Definition, scope and cases by K.
Job evaluation Aswathappa,
Process 5th edition Pg. 272-
12 3 3
Job evaluation 279
methods
Alternation Job
evaluation
Promotion, Transfer Dismissal, Human Resource

& Separation separations, Management – Texts
horizontal and cases by K.
Purpose, types of promotion, Aswathappa,
promotion, transfers, layoff,
vertical promotion 5th edition Pg. 533-
13 3 Reasons for transfer 550 3
and types for
transfer
Lay-off, Resignation,
Dismissal,
retrenchment, VRS

Page 256

Trade Unions Dissatisfaction, lack Human Resource
of power, union Management – Texts
Nature, Trade union instrumentality, and cases by K.
14 3 movement in India, union tactics, union Aswathappa, 3
Union legislation free companies
and Act 5th edition Pg. 505-
516
Disputes and Wage demand, Human Resource

Resolution union rivalry, Management – Texts
political and cases by K.
Nature and causes interference, unfair Aswathappa,
of disputes, labour practice,
Settlement of Collective 5th edition Pg. 554-
disputes, bargaining, code of 578
15 3 discipline, 3
grievance
procedure,
arbitration,
conciliation,
adjudication,
consultative
machinery
16 End-Term Examination /Jury

1. Beardwell, Ian & Holden, Len (1986) Human Resource Management: A Contemporary Prospective, New Delhi: McMillan.
2. DeCenzo, David A and Robbins, Stephens P. Personnel/ Human Resource Management, Prentice Hall of India Private Limited
, New Delhi
3. Monappa ,Arun and Saiyadain, Mizra.S, Personnel Management, Tata McGraw- Hill Publishing company Limited, New Delhi
4. Venkata Ratnam, C.S and Srivastava B.K Personnel Management and Human Resources, Tata McGraw – Hill, New Delhi

Page 257

5. Monappa, Arun (1985) Industrial Relations, New Delhi: Tata McGraw Hill.
- EBSCO
- Proquest Emerald
- International Journal of Manpower
- Human Resource Management International Digest
- Strategic HR Review
- Personnel Review
Evaluation Matrix:
Evaluation Matrix
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- -- 20 40 100
Teaching Tools:

Page 258

Learning outcome:
1) Basic understanding of the basic processes and principles that underline human behaviour.
2) Basic concepts of Human Resource management and their applications in contemporary business environment
3) Understanding of problem solving approach to management
4) The students must be able to relate and apply the concepts of Recruitment & Selection to real life situations
5) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment
manufacturing SSI units.
6) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.
Assignment 1
Details/ description of assignment Case study on HR issue in any unit/firm in the T&G sector
Weight age 20
Assignment 2
Details/ description of assignment Assignment on Performance Management System.
Weight age 20

Page 259

Subject
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Fashion Marketing
Tutorial /
MFM223DE Communication and Social 42 2 Non-Core PB/DE
Seminars / Field
Media Marketing
Study
Self Study
Total 3
Pre-requisite: Marketing Management.
Course Objective:
This course provides a broad introduction to integrated marketing communications (IMC) the role of media analysis and planning in
IMC and also covers basic media terminology, the distinctions between media objectives, strategies and tactics and the different
ways of allocating resources in media.
Course structure:
Concept domain: Communication process, IMC process, Media planning and selection, advertising design, evaluating
effectiveness of the integrated advertising programme, Internet advertising, Social Media Marketing
Knowledge domain: Understanding the concepts in the field of integrated marketing communication, with emphasis on
advertising and other promotion mix elements in fashion and apparel industry
Skill domain: Application of concepts and techniques learnt

Page 260

Course Contents
Session Hrs. Content Keywords Reference Lecture Practical/ Self-study

workshop
number of required for contents to be chapter to define the with text book/
sessions one chapter taught depth of the input publishers/ edition
required per and further with page no
topic topic
1 Overview of Communication Integrated Advertising
Communication Process, IMC process, Promotion, And
Process & communication and Marketing
advertising objectives,
advertising Communication, 3rd
Advertising Agency:
management Choosing an agency edition, by Clow &
& its Functions Baack, Pearson
Education. page 223-
3 245 & 3
George E.Belch &

Michael A.Belch
(2006), Advertising
and Promotion-An
IMC Perspective. Tata
McGraw Hill
2 IMC Planning Context Integrated Advertising

Process Target market Promotion, And
Product positioning Marketing
3 Communication 3
Communication, Clow
Objectives,
Communication & Baack, Pearson
Budget Education. Pg 64-78
IMC Component

Page 261

George E.Belch &
Michael A.Belch
(2006), Advertising
and Promotion-An
IMC Perspective. Tata
McGraw Hill
3 Advertising Media Media Planning Integrated Advertising

Selection Characteristics of Promotion, And
different Media, Media Marketing
Case Study 1 Mix Communication, by
3 3
Kenneth E. Clow,
Donald E. Baack,
Pearson Education.
Pg 254-282
4 Advertising Hierarchy of effects, Integrated Advertising

Design: means-ends, visual Promotion, And
Theoretical and verbal approach. Marketing
3 Frameworks and Types of Advertising Communication, by 3
Types of Appeals Appeals Clow & Baack,
Pearson Education.
Pg 298-326
5 Advertising Cognitive, affective, Integrated Advertising

Design: Message and conative message Promotion, And
Strategies and strategies. Executional Marketing
3 Executional Frameworks, Communication, by 3
Frameworks, Clow & Baack,.
Pearson Education.
Pg 339-366

Page 262

6-7 Evaluating an Message evaluations, Integrated Advertising
Integrated recognition tests, Promotion, And
Marketing Program behavioral Marketing
6 evaluations. Communication, by 6
Clow & Baack,
Pearson Education.
Pg 582-603
Assignment 1: Presentation on types of appeals and executional frameworks used in advertising (minimum 5
advertisements to be analysed)
8 MID-TERM Submission – Students to be divided into groups of 4-5 and make a document and presentation on the IMC
process of an organization
9 Promotion in the Promotion mix-Promotion Kristen

Merchandising planning-Promotion K.Swasnson &
environment Calendars-Promotion Judith C.Everett
budgets-Allocating the (II Edn),
promotion budget- Promotion in
3 Extending the promotion the 3
budget merchandising
environment.
Fairchild
publications
(128-190)
10 Internet Advertising Introduction-Display or Integrated

banner ads-Rich media- - Advertising
Latest trends in E-mail advertising- Promotion, And
Internet Advertising Search engine Marketing
3 3
advertising-Measuring Communication
internet advertising , by Clow &
effectiveness Baack, Pearson
Education. Pg

Page 263

546-572
11 3 Assignment 2: Presentation on critical evaluation of 5 ads on the internet
12 Social Media Introduction to social Terence

Marketing media, Blogs, podcasts A.Shimp
and Social networks, (2007),
Message boards, Wikis Integrated
Marketing
Communication
3 in Advertising 3
Promotion.
Cengage
Learning,
International
Edition (393-
417)
13 Ethical Issues in Advertising and Integrated

Advertising Promotion ethics-Social Advertising
and Ethical criticism of Promotion, And
advertising-Economic Marketing
3
3 effects of advertising Communication
, by Clow &
Baack, Pearson
Education. Pg
32-54

Page 264

14-15 6 Case Study 2 6
16 End-Term Jury – Students to be divided into group of 4-5 and make a presentation on cases of companies using social
media effectively (minimum 2)
Assignment 1
Presentation on types of appeals and executional frameworks used in
Details/ description of assignment
advertising (minimum 5 advertisements to be analysed)
Content, Understanding of subject, Analysis and Interpretation, quality of
Evaluation parameter
the report
Weight age 20
Assignment 2
Details/ description of assignment Presentation on critical evaluation of 5 ads on the internet
Content, Understanding of subject, Analysis and Interpretation, quality of
Evaluation parameter
the report
Weight age 20
1. George E.Belch & Michael A.Belch (2006), Advertising and Promotion-An IMC Perspective. Tata McGraw Hill.
2. Kristen K.Swasnson & Judith C.Everett (II Edn), Promotion in the merchandising environment. Fairchild publications.
3. Terence A.Shimp (2007), Integrated Marketing Communication in Advertising Promotion. Cengage Learning, International Edition

Page 265

4. Gerald J.Sharman & Sar S.Perlman (2010), Fashion Public Relations. Fairchild Publications.
5. Jay & Ellen Diamond (1999), Fashion Advertising and Promotion. Fairchild Publications.
6. Kenneth E.Clow and Donal E.Baack (2007) III edn, Integrated Advertising, Promotion and Marketing Communication. Pearson
Education.
7. Rajeev Batra, John G.Mayers and David A.Aaker (V edn), Advertising Management, Pearson Education.
8. Terence A.Shimp (1986) II edn, Promotion management and marketing communication, Dryden Press.

Journal of Marketing
Suggested Case: Coke and Pepsi: from Global to Indian Advertising by Seema Gupta.
Suggested Case: Nike Inc.: Developing an effective public relations strategy. By Kathleen E. Slaughter, Donna Everatt
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Mid – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100
Teaching Tools:

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1-2 expert lectures
Learning outcome:
Understanding of concepts
Mid term Submission - Students to be divided into groups of 4-5 and make a document and presentation on the IMC process of an
organization
End term Jury - Students to be divided into group of 4-5 and make a presentation on cases of companies using social media
effectively (minimum 2)

Page 267

Subject
Hours Hour /
/Week Semester
DE/CE)
Lecture
Corporate Social Tutorial / Seminars /
MFM225DE Field Study 42 2 Non-Core PB/DE
Responsibility (CSR)
Self Study
Total 3
Pre –requisite -Nil
Course Objective:
1) To introduce the students to the concept of CSR and Triple Bottom line
2) To enable student to develop understanding about the role of CSR in Corporate Governance and the relevance for the larger
society.
3) To expose the students to the best practices in CSR through case studies and CSR Policy Issues. And to understand the value
created through CSR.
4) To develop understanding about sweatshops and its implications on business and society.
5) To understand CSR reporting and developing of CSR strategy for Fashion Industry in India and CSR Implementation.
Course structure:
Concept domain: CSR, Triple Bottom Line, CSR Policy issues
Knowledge domain: Understanding about the role of CSR in Corporate Governance and the relevance for the larger society
Skill domain: CSR reporting and developing of CSR strategy for Fashion Industry in India and CSR Implementation

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Course Contents
Session Hrs Content Key Words Reference Lecture Practical/ Self

Workshop Study
Details of Total hrs Details of the Keywords of Detailed referencing with text Hrs Hrs Hrs
number of required for contents to be the chapter to book/ publishers/ edition with
sessions one chapter taught define the pg no
required per and further depth of the
chapter/ topic breakup per input
topic
1-2 Introduction to Introduction, Corporate Social
CSR Concept and Responsibility: Towards a
Definition, Sustainable
The History & History and
Evolution of Evolution Future, by A White Paper,
CSR KPMG in Association with
ASSOCHAM
Understanding the “Corporate”

in Corporate Social
Responsibility: Aaron K.
Chatterji and Barak D.
Richman
6 6
Lance Moir
,“What do we mean by
corporate social
responsibility?”, Cranfield
School of Management
Cause Related Marketing
Mr. Tapan Trivedi*,**
Ms. Ravneet Kaur*

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3 Corporate Understanding The Problem with CSR: Bobby
Governance & Corporate and Banarjee
Economics of Corporate
CSR Governance
3 3
Cost Benefit Corporate Sustainability by
Analysis of Mel Wilson
CSR
4 Business Case Corporate Social
for CSR: Triple Responsibility:
Bottom line
A definition, By Gail Thomas
and Margaret Nowak
Corporate social
CSR
Implementation Responsibility: ASOCIO Policy
Paper
3 “Corporate Social 3
Responsibility, An
Implementation Guide for
Business”, Paul Hohnen,
Author, Paul Hohnen, Author,
International Institute for
Sustainable Development,
2007.
Corporate Social
Responsibility in Global Value
Chain, UNCTAD, 2012
5-6 The Relevance The Impact of Introduction to CSR for SMEs:
of CSR for Fashion European Commission
Fashion Industry on
Industry Society and Mainstreaming CSR:
6 Environment, 6
Developing Markets for Virtue:
By Eda E Berger, Peggy H.
Cunningham & Minette E.

Page 270

The Need and Drumwright
Relevance of
CSR for
Fashion
Industry Let’s Clean Up Fashion:
Labour Behind the Label
7 Practices and Understanding Case Study
Issues in CSR Benefits of
Implementation CSR in 1. MAS Holding
Fashion
Industry The Path to CSR: By Marques
3 Casara, Harvard Business 3
Review
Case: Labour Disputes at

Shagorika Garments
Bangladesh Pvt. Ltd, NIMS
8 Mid-term Internal Presentation (20 Marks)
Submission Assessment -
Presentation
9 Best Practices Appraisal of Case Study: AMF Snaps:
in CSR in CSR Policy INSEAD CASE
Fashion and
Industry Implementation Fashion Victims: The True
3 and Impact Cost of Cheap Clothes 3
Assessment
The Success Story of Wal
Mart in Mexico: ICFAI Case
Study
10 CSR Reporting Need and Case
Impact of CSR
3 3
Reporting Sweatshops in Asia: ICFAI
Case Study
11 CSR and CSR Case
Fashion Implementation
3 Industry in in Indian Corporate Social 3
India Fashion Responsibility in India, Policy
Industry and practices of Dutch
Page 271

companies: CREM-report nr.
03.650
Is this in fashion?: Marques

Casara
12 Developing a CSR Policy Strengthening Implementation
CSR Policy and of Corporate Social
strategy & Implementation Responsibility in Global
CSR Strategy Supply Chains: World Bank
Implementation Paper
3 Corporate Social 3
Responsibility
An Implementation Guide for

Business:
Paul Hohnen, IISD

13-14 Role of NGOs Role of NGOs Indian Cases: Open learning
and CSR and Civil
Governance Society BILT, TATA, Arvind Ltd, ITC,
Organisations Infosys, Lupin Pharmaceutical,
in CSR
Governance Nelson, Jane. ―The
Operation of Non-
Governmental Organizations
(NGOs) in a World of
Corporate and Other Codes of
6 6
Conduct . CSR Initiative
Working Paper, No. 34, March
2007. Pages 1-15 and 26-31.
Prior to class, watch short

documentary, ―Putting
Ourselves in Their Shoes: The
Dialog Table of Tintaya. CSR
Initiative Company-Community
Dialog film series, October

Page 272

2011.
http://baseswiki.org/en/Video/
Tintaya_Dialogue
15 CSR Evaluation of Looking for a Quick Fix: Clean
Evaluation and CSR Clothes Campaign
3 Monitoring Implementation 3
and Monitoring
Strategy
16 End term Final Students in groups are
Jury Presentation- required to pick of a company,
Report preferably from fashion sector
and study their CSR Policy if
the company is having and
prepare a report and
presentation on the Cost-
benefit analysis, impact
analysis and suggest changes
in the Policy with measurable
possible impact. The students
should look at the strategic
aspects of the CSR pertaining
to that company taking the
cost-benefit analysis in mind.
Assignment 1
Prepare a docket of case studies of Indian companies from the fashion
Details/ description of assignment
industry who have implemented CSR
Evaluation parameter Quality of the report
Weight age 20

Page 273

Assignment 2
Details/ description of assignment Prepare a docket of case studies of international companies from the
fashion industry who have implemented CSR
Evaluation parameter Quality of the report
Weight age 20
Course methodology:
Teaching tools Learning tools
Case study vicarious learning
Business Quiz Market Awareness
Presentation Intense Interaction
Article Presentation Information Comprehension
Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Assignment-5
Exam / Jury
Exam / Jury
End – Term
Mid – Term
Benchmark
Benchmark
Benchmark
Benchmark
Benchmark
Total
20 20 -- -- -- 20 40 100

Page 274

References:
The Subject will be delivered mostly through the teaching materials developed by the Department of FMS and through Case
Studies and Articles Published from various sources. However, the students may refer to books and reports for further
understanding and specialization.
Arthaud-Day, M.L. "Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research."
Business Ethics Quarterly 15 (2005): 1–22.
Carroll, A.B., and A.K. Buchholtz. Business and Society: Ethics and Stakeholder Management. 5th ed. Australia: Thomson South-
Western, 2003.
Garriga, E., and D. Mele. "Corporate Social Responsibility Theories: Mapping the Territory." Journal of Business Ethics 53
(2004): 51–71.
Marquez, A., and C.J. Fombrun. "Measuring Corporate Social Responsibility." Corporate Reputation Review 7 (2005): 304–308.
Post, J.E., A.T. Lawrence, and J. Weber. Business and Society. 10th ed. Boston: McGraw-Hill, 2002.
Aviva Geva. 2008. “Three Models of Corporate Social Responsibility: Interrelationships between Theory, Research, and
Practice”. Business and Society Review113:11–41
Carroll, A. B. “A Three-dimension Conceptual Model of Corporate Performance”. Academy of
Management Review. 1979(4): 497–505.
Edwin M.Epstein. “The Corporate Social Policy Process: Beyond Business Ethics”, “Corporate
Social Responsibility and Corporate Social Responsiveness”. California Management Review. Vol, XXL X, No.3, 1987. p.104

Page 275

Subject Code Subject Sessions Hour/Week Hour/ Credits (C/NC) Subject Type
Semester (TH/PB)
Lecture
Luxury Tutorial / Seminars
MFM227DE 42 2 Non-Core PB/DE
Management /Field Study
Self Study
Total 3
Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Brand Management
Course objective:
To understand the nuances of the Luxury Industry
To understand the business dynamics of the Luxury Industry
To understand the importance of Customer Relationship building in the Luxury Industry
Course structure:
Concept domain: Processes and practices of Luxury Industry, Efficient usage of retail stores to build consumer connect,
Effective use of selling techniques, Roles of Store Personnels.
Knowledge domain: Understanding the front-end and back-end dynamics of the Luxury Industry.
Skill domain: Application of concepts and techniques of Luxury Managementfor increasing store productivity and delivering
higher consumer value.
Course Content :

Page 276

Practical / Self
Session Hrs Content Keywords Reference Lecture Study
Workshop
Details of Total hrs Details of the Keywords of the detailed referencing Hrs Hrs Hrs
number of required for one contents to be chapter to define the with text book/
sessions chapter and taught depth of the input publishers/ edition
required per further breakup with pg no
1 Luxury A brief history; The The Luxury
Fundamentals 20th century & Strategy: Break the
democratization of rules of Marketing to
Luxury; Luxury:the Build Luxury Brands,
individual and society, Kapferer and
positioning of luxury in Bastien
3 our present day 3
society; money,
fashion, art and
luxury:boundaries and
ambiguities;
Luxury:learning from
religion and art
2 Premium is not Multiple approaches to 1. The Luxury

Luxury; the concept of luxury; Strategy: Break the
Denying the specificity rules of Marketing to
Specificities of
of luxury; There is no Build Luxury Brands,
Luxury Industry;
continuous movement Kapferer and
Major Luxury
3 from Premium to Bastien. 3
sectors
Luxury; It is not easy
to exit Luxury through
'downwards' strategy; 2. Luxury Brand
Towards the definition Management-A
of Luxury; The magic world of Priviledges,
of cult objects: Michel Chevalier

Page 277

licences and and Gerald
boutiques. Mazzalovo
Specificities of Luxury
Industry; Major Luxury
sectors
3 Anti-laws of The Luxury

Marketing; Facets Strategy: Break the
of Luxury today rules of Marketing to
3 Build Luxury Brands, 3
Kapferer and
Bastien(Chapter 3 &
4)
4 Developing Brand The Luxury

Equity Strategy: Break the
rules of Marketing to
3 3
Build Luxury Brands,
Kapferer and
Bastien (Chapter 6)
5 Luxury Brand The Luxury

Stretching Strategy: Break the
3 3
Kapferer and
Bastien (Chapter 7)
6 Qualifying the No product without The Luxury

Product or service; The luxury Strategy: Break the
Service as Luxury product & the dream; rules of Marketing to
3 Functionality and Build Luxury Brands, 3
dreams do not follow Kapferer and
the same economic Bastien (Chapter 8 -
model; Luxury product portions only where

Page 278

is a sacred product; the keywords are
competitive universe; mentioned)
Time; Occasion of use
& perception of value;
Lasting a lifetime &
beyond; Structuring
the Luxury Range
7 Pricing Luxury, The Luxury

Distribution and Strategy: Break the
the Internet rules of Marketing to
3 Dilemma Build Luxury Brands, 3
Kapferer and
Presentation Bastien (Chapter
Assignment-1 9&10)
8 Mid Term Submission
9 Communicating The Luxury

Luxury, Financial Strategy: Break the
and HR rules of Marketing to
3 management of a Build Luxury Brands, 3
luxury company Kapferer and
Bastien(Chapter
11&12)
10 Luxury Business The Luxury

Models Strategy: Break the
3 3
Kapferer and
Bastien (Chapter 13)
11 3 Brand Lifecycle, Luxury Brand 3

Management-A

Page 279

The Luxury Client world of Priviledges,
Michel Chevalier
and Gerald
Mazzalovo (Chapter
4&5)
12 Selling Luxury- Store Location; Store Luxury Retail

Part 1 Concept and Design, Management,
Store Economics; Michel Chevalier &
3 3
Importance of Stores Michel Gutsatz
in Customer (Chapter 5,6,7 and
Relationship Building 10)
Selling Luxury- Initial Thoughts; The Selling Luxury

Part 2 frame of Mind of the (Connect with
13 Sales Ambassador; Affluent Customers,
The Savoir Faire of Create Unique
the Sales Experiences through 3
3 Ambassador; Impeccable Service,
Preparing to Sell and Close the
Sale)Robin Lent and
Genevieve Tour
14 Selling Luxury- Welcoming and Selling Luxury

Part 3 Discovering the (Connect with
Customer; Proposing, Affluent Customers,
Romancing and Create Unique
3 Handling Objections; Experiences through 3
Concluding and Impeccable Service,
Making Additional and Close the
Sales; Building Sale)Robin Lent and
Customer Loyalty Genevieve Tour
15 3 Selling Luxury The e- Luxury Online- 3

experience:creating Styles, Systems,

Page 280

Online more than a luxury Strategies; Uche
website; The art of Okonkwo
Selling the dream
online; Beyond the
internet:mobile
technology &
innovation for luxury;
A look at the best &
worst practices of
Luxury online
16 End Term Examination / Jury
Assignment 1
Details/ description of assignment Compare and Contrast the business processes, target customers and brand positioning of
two luxury brands.
Weightage 20
Assignment 2
Details/ description of assignment Take a mid-premium Indian brand as the starting point and develop strategies for re-
positioning it as an International Luxury Brand
Weightage 20
Retail Images

Page 281

Evaluation Matrix:
Assignment-1
Assignment-2
Assignment-3
Assignment-4
Exam / Jury
Exam / Jury
End – Term
Benchmark
Benchmark
Benchmark
Benchmark
Mid – Term
Total
20 20 -- -- 20 40 100
Teaching Tools:
Live Projects
Term Project
1-2 expert lectures
Learning outcome:

Page 282

Subject
Week Semester
PB/ DE/CE)
Lecture
Fashion Industry
MFM201IS Tutorial / Seminars / 156 3 Core IS
Market Survey
Field Study
Self Study 40
Total 40
Pre-requisite: Merchandising, Marketing, Market Research, Consumer Behaviour, Fashion Forecasting, Supply Chain Management
Course objective:
To enable the students to understand the sectoral overview of apparel / textile related products and to comprehend the backward
and forward supply and value chain linkages in Industrial or craft clusters.
Course Structure:
Concept domain: Business process improvement, market opportunity, supply chain from raw material to retail front, location
specific problems, awareness of global marketing opportunities.
Knowledge domain: The pattern of cluster and business networking, infrastructure and support institutions that help the
sector, business associations.
Skill domain- Developing marketing plan, product development, resource planning and maximizing opportunities.

Page 283

Course contents:
Practical / Self
Workshop Study
Total hrs
Details of
required
number of
for one Details of the Keywords of the detailed referencing with
sessions
chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrs
required per
and further taught depth of the input edition with pg no
chapter/
breakup
topic
per topic
Week 1 36 Lecture combined Data Collection, 12 24
with Self Study with Market Survey, Handout
mentoring Cluster
Week 2
mentoring Field Study By students

Week 3 By students
mentoring Documentation

Week 4 By students
mentoring Documentation
End Term Jury
Teaching Tools:
Handout
Self Study
Observation
Learning outcome: It would provide students with ability to understand the fashion industry and the problems faced. It would also
expose students to the pattern of trade, industry, finance and institutional policies governing the trade.

Page 284

Evaluation Criteria
CIC/Departmental
Mentor Representative External Jury Total
20 30 50 100
A) CIC or department representative

S.no Criteria Weightage
1 Quality Research ( Group Evaluation ) 10%
2 Conceptual Comprehension & Analysis (Group Evaluation ) 10%
3 Documentation (Group Evaluation ) 05%
4 Presentation (Individual Evaluation) 05%
Total 30%
B) Mentor Evaluation - 20 %
1 Quality and extent of Research & Survey 05%
2 Mapping of skills, techniques and tools 05%
3 Documentation 05%
4 Professional conduct and attendance 05%
Total 20%
C) External Jury Evaluation - 50 %
1 Quality and extent of Research 10%
2 Conceptual Exploration 10%
3 Project Realization and Management 10%
4 Documentation 10%
5 Presentation and Communication 10%
Total 50%

Page 285

Subject
Week Semester
PB/ DE/CE)
Lecture
MFM202GP Graduation Research Project 560 18 Core GP
Field Study
Self Study 40
Total 40
Pre-requisite: Research Methodology, Marketing Research & SPSS, Consumer Behaviour, Fashion Retail Management, Business
Statistics and Economics
Course objective: To provide an opportunity to students to apply and relate the concepts and theoretical inputs from various
contextual studies offered in Fashion Management programme. To involve the students in the day to day activities of the functional
areas of fashion industry and familiarize the practical aspects of the same.
Course Structure:
Concept Domain: Through the integrated mix of class studies, inter-disciplinary concepts and theories, skills, intellectual
simulation and innovative applications
Knowledge Domain: Marketing strategy, Range Development, Retail Management, IT in Marketing and Merchandising
Skill Domain: Research Skills, Report writing skills and application of managerial skills.

Page 286

Course contents:
Practical / Self
Workshop Study
Total hrs
Details of
required
number of Keywords of the detailed referencing
for one
sessions Details of the contents to chapter to define with text book/
chapter Hrs Hrs Hrs
required per be taught the depth of the publishers/ edition
and further
chapter/ input with pg no
breakup
topic
per topic
Week 1 40 40
Self Study with mentoring By students
Week 2 40 40
Week 3 40 40
Week 4 40 40
Week 5 40 40
Week 6 40 Self Study with mentoring By students 40
Week 7 40 Self Study with mentoring By students 40
8 Mid – Term
Week-9 40 Self Study with mentoring By students 40

Page 287

Internal Jury
External Jury
Teaching Tools:
Self Study
Observation
Learning outcome:
Students are exposed to practical aspects of the functional areas of fashion industry and expected to learn the operational
methodology of exploring business opportunities, solving problems and making decisions
Evaluation Criteria
Evaluation Matrix
Internal
Industry Feedback Internal Jury External Jury Total
Guide/Mentor
20 20 20 40 100

Page 288

Evaluation Criteria for Graduation Research Project
I- INTERNAL GUIDE/MENTOR (20%)

The Internal Guide will give marks to his/her mentees on the basis of submission of the following 2 assignments:
Assignment 1(10 marks): Submission of a Mid-term report which would cover the profile of the company, project title and
brief, objective, expected outcome, progress report and future action plan.
Assignment 2(10 marks): Submission of a Progress Report in Week 14.
The mentor must closely monitor the students through the GRP and insist on a weekly report from the students, giving
relevant feedback in return.
S. Evaluation Criteria Excellent Very Good Good Satisfactory Poor Total

No. 5 4 3 2 1
1. Project Management skills
2. Quality of Project Report
3. Consistency
4. Motivation
TOTAL (20)
*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.
II- INTERNAL JURY (20%)
S. Evaluation Criteria Marks

No.
1 Research Methodology and Design 5
2 Appropriateness of Data Collected 5
3 Data Analysis and Interpretation 5
4 Findings and recommendations 5
TOTAL 20

Page 289

III- INDUSTRY FEEDBACK (20%)
S. Evaluation Criteria Excellent Very Good Good Satisfactory Poor Total

No. 5 4 3 2 1
1 Ability to work in a team/Interpersonal Skills
2 Professional Ethics & Integrity
3 Quality of the work
4 Contribution to the organization
TOTAL (20)
*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.
IV- EXTERNAL JURY (40%)
S. Evaluation Criteria Marks

No.
1 Articulation of Research objectives 5
2 Research Methodology and Design 5
3 Appropriateness of Data Collected 5
4 Data Analysis 5
5 Interpretation of results 5
6 Findings and recommendations 5
7 Structure of the report including Bibliography/ References 5
8 Presentation 5
TOTAL 40

Page 290

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Department : Fashion Management Studies

Specialization / Program: Master of Fashion Management

© 2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Department : Fashion Management Studies (FMS)

MFM105T Core TH Fabric Knowledge for Merchandisers 3 3 42 3

MFM107P Non-Core PB Organizational Behaviour 3 3 42 2

MFM109T Core TH Managerial Economics 3 3 42 3

MFM111P Non-Core PB Professional Practices 3 3 42 2

MFM113P Non-Core PB Fashion Orientation 3 3 42 2

MFM115T Core TH Fashion Marketing Management 3 3 42 3

MFM117T Core TH Fashion Merchandising 3 3 42 3

MFM119P Core PB Marketing Research 3 3 42 2

OE121 Non-Core OE Supply Chain Management & E-Business 4.5 4.5 63 3

© 2013 National Institute of Fashion Technology (NIFT)

MFM101P Non-Core PB Outbound Program (Between Ist Semester & IInd

Total Hours for Week 31.5

© 2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Department : Fashion Management Studies (FMS)

Hour / Semester / Week

Total Hours / Week

MEM106P Core PB Pattern Appreciation & Garment 3 3 42 2

MFM108T Core TH Fashion Retail and Mall Management 3 3 42 3

MFM110P Non-Core PB IT for Management 3 3 42 2

MFM112T Core TH Consumer and Industrial Buying 3 3 42 3

MFM114P Core PB Fashion Export Merchandising and 3 3 42 2

MFM116P Non-Core PB Visual Merchandising 3 3 42 2

MFM118DE Non-Core DE Apparel Quality Management 3 3 42 2

© 2013 National Institute of Fashion Technology (NIFT)

MFM122DE Non-Core DE Store Operations 3 3 42 2

MFM124DE Non-Core DE Applied Research I 3 3 42 2

MFM126DE Non-Core DE Sales and Distribution Management 3 3 42 2

OE128 Non-Core OE Applied OB 4.5 4.5 63 3

MFM102II Core PB Fashion Industry Internship and Training

Total Hours for Week

Internship total - Hrs /Duration /credit 320/6-8 Weeks/6

© 2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Department : Fashion Management Studies (FMS)

MFM205T Core TH Operations Research 3 3 42 3

MFM207T Core TH Fashion Brand Management 3 3 42 3

MFM209T Core TH Strategic Management 3 3 42 3

MFM211P Core PB Special Product Groups 3 3 42 2

MFM213T Core TH Intellectual Property Rights 3 3 42 3

MFM215P Non-Core PB Entrepreneurship Management 3 3 42 2

MFM217DE Non-Core DE Global Marketing 3 3 42 2

MFM219DE Non-Core DE Services Marketing 3 3 42 2

MFM221DE Non-Core DE Human Resource Management 3 3 42 2

© 2013 National Institute of Fashion Technology (NIFT)

MFM225DE Non-Core DE Corporate Social Responsibility 3 3 42 2

MFM227DE Non-Core DE Luxury Management 3 3 42 2

MFM201IS Core PB Fashion Industry Market Survey/ Custer Study

Total Hours for Weeks

© 2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Department : Fashion Management Studies (FMS)

Hour / Semester / Week

Total Hours for Semester 560

Research Project total -Hrs /Duration /credit 560/16 Weeks/18

© 2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

(DE)/ Common Elective

Mid – Term Exam